Why we’re here W
hen SYNERGY HomeCare was founded in 1999, in-home non-medical care was relatively unheard of, despite being a much-needed resource for family caregivers.
because so much of what we do is driven by compassion – an incredibly compelling why. As part of the process, we engaged with our caregivers, our clients and our communities to better understand what they needed and how we could do better at meeting their needs. We wanted to make sure we were all on the same page so that how we presented ourselves to our different audiences aligned with their expectations.
Fast forward to today: more than 10,000 people turn 65 every day, according to AARP, and in-home care is even more in demand. It’s no surprise that the field has grown correspondingly. As more providers entered the market, we realized we had an opportunity to better define what author and inspirational speaker Simon Sinek calls our why – our reason for doing what we do.
The biggest “ah-ha!” moment of this research process played a pivotal role in how we repositioned ourselves. We learned that our focus on how in-home care can provide independence was missing the mark. Many clients fear losing independence as they age, which can be a reason for being resistant to in-home care.
He maintains that people don’t care what you do; they care why you do it. So we started reimagining ourselves by starting with our why.
What we heard loud and clear is that what the people we serve want above all else is confidence. Confidence to be able to keep doing the things
It was a very powerful exercise and I highly recommend it for anyone working in our field, 14
