WHY WE’RE HERE l

Why we’re here

When SYNERGY HomeCare was founded in 1999, in-home non-medical care was relatively unheard of, despite being a much-needed resource for family caregivers.

Fast forward to today: more than 10,000 people turn 65 every day, according to AARP, and in-home care is even more in demand. It’s no surprise that the field has grown correspondingly.

As more providers entered the market, we realized we had an opportunity to better define what author and inspirational speaker Simon Sinek calls our why – our reason for doing what we do.

He maintains that people don’t care what you do; they care why you do it.

So we started reimagining ourselves by starting with our why.

It was a very powerful exercise and I highly recommend it for anyone working in our field, because so much of what we do is driven by compassion – an incredibly compelling why.

As part of the process, we engaged with our caregivers, our clients and our communities to better understand what they needed and how we could do better at meeting their needs. We wanted to make sure we were all on the same page so that how we presented ourselves to our different audiences aligned with their expectations.

The biggest “ah-ha!” moment of this research process played a pivotal role in how we repositioned ourselves. We learned that our focus on how in-home care can provide independence was missing the mark. Many clients fear losing independence as they age, which can be a reason for being resistant to in-home care.

What we heard loud and clear is that what the people we serve want above all else is confidence. Confidence to be able to keep doing the things

they want to do, even if they need some help. We realized that we had to focus our efforts on allowing our clients and their families to live fuller, more confident lives.

We now talk about our value by explaining that with care comes confidence, that the full support we provide can support fuller lives. And we captured the essence of what that can mean for families with this statement: It’s the difference between being overwhelmed and overjoyed.

On the caregiver side, we focused on “we can help propel life forward.” It’s a statement that has meaning for caregiver and client alike and reflects a symbiotic relationship that we know exists between the two. The compassion that inspires our caregivers in this line of work is amplified by the fulfillment that comes from a career of service, where they change lives for a living, including their own. The experience has been both eye-opening and incredibly satisfying. What we’ve known since our humble beginnings has been more clearly articulated: We lead with our servant heart and that is what makes our care stand out. We are thoughtful and understand people’s needs. We make it easy to work with us so we can provide a world of care for all.

If we believe Simon Sinek when he says that people are drawn to companies that are good at communicating what they believe, then we are hopeful that our new “language” will attract people who connect with our why and feel confident in our ability to inspire confidence in them.

It’s why we’re here, after all.

SYNERGY HomeCare is America’s fastest growing * home care franchise

Join Us!

At SYNERGY HomeCare our franchise partners love to serve their community. They take great pride in providing best in class home care services to their clients and fulfilling careers to their care team. They are rewarded with a robust business that positively impacts the lives of those they serve.

If you would like to learn more about the opportunity to own a SYNERGY HomeCare

agency please call 678-717-2740. Join our amazing family of franchise partners and imagine yourself owning a business that allows you to do well while doing good.