PRESS KIT
1
Synergy Organic Clothing creates fashion forward clothing and yoga apparel for women. Always striving to be mindful and conscious in every facet of our business, we produce sustainable and organic fair trade clothing that lets you look and feel your best. Radiate effortless style while treading gently on the earth.
learn more Kate Fisher, Co Owner and Creative Director talks about Synergy Organic Clothing. Fundraising--We also pride ourselves on our ability to contribute to efforts in line with the Synergy philosophy of remaining natural, sustainable and inspired by adventure.
2
synergyclothing.com
888.466.0411 Ext. 9
33
44
synergyclothing.com
OUR FABRICS organic, sustainable, low impact Organic cotton is grown using methods and materials that have a lower impact on the environment than conventionally grown cotton. The cotton is grown without toxic pesticides and synthetic fertilizers and without the use of genetically engineered seed. Organic cotton is an environmentally responsible, comfortable to wear and mindful alternative for the conscious consumer. All of our fabrics are also made with low-impact dyes. These dyes have a high absorption rate, which decreases the use of rinse water and produces less waste. These purposeful choices ensure environmentally and socially responsible production practices in every phase of our manufacturing process.
888.466.0411 Ext. 9
55
Hand stitched appliquĂŠ fair labor, living wages, empowering women Our appliquĂŠ designs are individually hand sewn by skilled crafts-women in Nepal. We adhere to employment guidelines set forth by fair labor organizations through advocating higher salaries and never employing child labor. The production of our unique appliquĂŠ styles empowers this group of 150 women with the ability to work from home, support their families with the living wage income earned and gives them a sense of pride and independence. We believe that people deserve the choice to buy clothing they feel good about wearing with the knowledge of where and how it was produced.
66
synergyclothing.com
77
88
synergyclothing.com
PRESS PRINT
The Wall Street Journal Tuesday, March 11, 2014
San Francisco Chronicle Sunday, April 21, 2013
Health & Wellness, d3
Lifestyle Section, L9 - Feature article
Newport Life Magazine September/October 2013 Cover, pg 13, pgs 36/37
Der Standard September 25, 2013 Pg 13 Feature article
Origin. September/October 2013
Organic Spa Magazine February 2014
FOX 13-Good Day Tampa Bay April 22, 2014
Pg 73
Pg 69
on air segment
888.466.0411 Ext. 9
9
10
DEMOGRAPHICS • SALES STATS the synergy retail customer
Women age 25-45
Environmentally conscious consumers
Women who live an active lifestyle including those who practice all diciplines of yoga
Music enthusiasts and fans
Over 40% of web traffic is from a mobile device or tablet
Over 58% of web visitors are Apple users
Cities with the most visits to
Cities with the highest revenue
our website (6 months)
web sales (6 months)
Santa Cruz
San Francisco
San Francisco
Denver
New York City
New York City
Chicago
Santa Cruz
Los Angeles
Portland
Denver
Chicago
Portland
Seattle
Seattle
Asheville
Austin
Boulder
San Jose
Austin
Distribution Channels
• 3 Retail Locations • over 1,000 wholesale accounts with a large presence in Canada and Australia (synergyorganic.com.au) • over 18,000 Facebook Fans • over 150 festivals per year including U.S. Lolapoolza, ACL, Telluride Bluegrass, Outside Lands, Floyd Fest and the High Sierra Music Festival • large web presence with an average of 13.5k unique visitors per month @www.synergyclothing.com
888.466.0411 Ext. 9
1111
12 12
synergyclothing.com
select STOCKISTS Online Retailers
Mod Cloth Hot Mama Ruche
Brick & Mortar U.S. :
CANADA :
Hot Mama 47 locations Nationwide
Change Boutique Madison, WI
Jeune Amerique Montreal QB
Whole Foods Southwest Region
Yuba Blue Grass Valley, CA
Climate Clothing Whitehorse, YT
St. Regis Hotel Princeville Kauai, HI
Thoughtful Threads Naples, FL
Quest Shoes & Apparel Campbell River, BC
Outrigger Canoe Club Oahu, HI
Valley Girl Boutique 3 locations, CO
Vibe Apparel Nelson, BC
Foxglove Berkeley, CA
Kismet 4 locations, CO
Sure Thing Kenora, ON
Gaia Couture Portland, OR
Eureka Natural Foods Eureka, CA
Marilyn’s Drumheller, AB
Outdoor Gear Exchange Burlington, VT
Scarlett Begonia Nashville, TN
Milagro Baltimore, MD
The Root Kauai, HI
Gypsy Chic Portland, OR
The Root Helena, MT
Mountain High Outfitters Birmingham, AL
Bazaar Chicago, IL
Bittersweet Charlottesville, VA
Farmway Bradford, VT
AUSTRALIA (SYNERGY ORGANIC) : Sattva Yoga Centre Samford, QLD Essence of Organics & The Spice Girls Mareeba, QLD Greenroom Gallery Coffs Harbour, NSW
888.466.0411 Ext. 9
13 13
14
synergyclothing.com
OUR STORY Synergy Organic Clothing was founded by Kate
eco-conscious clothing company. Together they
Fisher during her first trip to Nepal in the fall
formed a family operated business committed
of 1993. Inspired by the beautiful fabrics and
to producing clothing with the highest
textiles of South East Asia and by the friendships
environmental and ethical principles at the core—
she made there, Kate returned home and began
a company that also provides employment for
to design clothing based on this inspiration.
women in Nepal. Since those beginnings over 20
The roots of Synergy were born. In the fall of
years ago, Synergy has become a global brand
2006, she partnered with her husband Henry
that has won accolades in the press for fair trade
Schwab to grow and expand her vision of an
ethics and stylish, fashion forward clothing.
888.466.0411 Ext. 1
15 15
santa cruz Flagship store
1229 Pacific Ave Santa Cruz, CA 95060
San Francisco store
969 Valencia St San Francisco, CA 94110
soquel outlet store
1126 Soquel Ave Santa Cruz, CA 95062
press@SYNERGYCLOTHING.COM SYNERGYCLOTHING.COM 888.466.0411, EXT. 9 831.469.0411, International 831.426.9163, fax
16