AN INTRODUCTORY DISCUSSION ON LISTING YOUR PROPERTY
PRESENTED BY
Kaori Nagao-Chiti
Global Real Estate Advisor
BS.0145932
702.577.7659
kaori.nagaochiti@sothebysrealty.com lasvegassir.com @KaoriLuxuryRealEstate
Kaori Nagao stands as a distinguished and internationally educated serial entrepreneur, making her mark in the vibrant city of Las Vegas, Nevada. Born in Yokohama, Japan, Kaori possesses a unique cultural fluency, seamlessly navigating the realms of Japanese, English, and Spanish. Her commitment to fostering diversity is evident in her extensive global network, encompassing clients, colleagues, and friends from various backgrounds.
After obtaining her Bachelor of Science from the University of California, Riverside, and a Pre-MBA Riordan Certificate from the University of California, Los Angeles, Kaori embarked on a journey that led her to the dynamic city of Las Vegas in 2005. For 15 successful years, she owned and operated a luxury concierge and corporate events business, demonstrating her prowess in delivering unparalleled service. In a strategic move, she later orchestrated the sale of her enterprise to a prominent travel company.
In May 2020, Kaori achieved another milestone by acquiring her Nevada Broker Salesperson license, marking her seamless transition into the world of real estate. Serving as a Las Vegas Lifestyle Specialist, she passionately guides her clients through the intricacies of buying, selling, leasing, and investing in the Las Vegas and Henderson areas. Her expertise particularly shines in new construction, family relocation, and custom homes, where she blends her entrepreneurial acumen with a personal understanding of the priorities involved, drawing from her experience as a mother of two daughters.
Kaori’s outstanding achievements in the real estate industry have not gone unnoticed. She has been recognized as a topproducing agent by esteemed organizations such as the Asian American Real Estate Association of America (AREAA), Inspirada master-planned community in Henderson, Las Vegas Review Journal, and Inman. Her commitment to excellence extends into the digital realm, where she is highly active on social media under the handle @kaoriluxuryrealestate.
Moreover, she has successfully launched and grown her Youtube channel, ‘Kaori Luxury Real Estate,’ using it as a platform to share educational insights through engaging videos since December 2020.
Kaori Nagao epitomizes a true professional in every sense, seamlessly blending her international background, entrepreneurial spirit, and commitment to service excellence in the dynamic and competitive world of real estate.
KAORI NAGAO-CHITI
Las Vegas Sotheby’s International Realty has a full-service in-house advertising agency devoted to the marketing of my clients’ properties. Within this booklet you will find key marketing samples showcasing our award-winning approach to real estate marketing.
Be where the world is looking. The homes we represent benefit from the worldwide recognition and prestige of the Sotheby’s name and gain exclusive access to highly qualified global clientele. Our award-winning website now in – 14 languages/dialects – attracts more visitors than any other luxury real estate website. Our relationship with leading media outlets increase traffic to our site and generate exposure for our listings. Plus, we go beyond that. Only through our system will your home have the presence it deserves on over 10,000 websites, including the most trafficked news, art, lifestyle, and luxury real estate websites in the world.
Leveraging video marketing and collaborations with real estate & industry influencers on social media platforms including IG (over 10k followers) and YouTube channel “Kaori Luxury Real Estate” (over 7k subscribers).
Before real estate, Kaori owned an event planning and luxury concierge business for 15+ years. Kaori uses that to her advantage to put together one-of-a-kind broker open, client events, and experiences. She engages with key industry professionals focusing on executives in casino marketing, casino, nightclub, VIP hosts, butler services, sports marketing, entertainment, aviation, concierge services, doctors, lawyers, accountants, and athletes.
Sotheby’s International Realty’s website, sothebysrealty.com, is the #1 most trafficked website in the world for luxury properties. By listing with me your property regardless of area or price point will be up front and center on this exclusive website.
The powerful Las Vegas Sotheby’s International Realty blue sign and classic branding immediately differentiate my clients’ properties. The Las Vegas Sotheby’s International Realty’s brand is aspirational, placing it in a league with brands like Tiffany & Co., Porsche and Gucci.
Kaori exceeded our expectations in our first property sale in Las Vegas. She helped us sell over asking within a week of listing and closed escrow in a timely & relaxed manner. We credit this success to Kaori’s professionalism, and ability to source and work seamlessly with experienced professionals in cleaning, repairs, photography, virtual staging (amazing!), escrow, 1031 exchange & property management services. We also value her insights in market trends and find her YouTube channel very informative! We are looking forward to working with Kaori for our next two transactions.
J. FREDERICK | SELLERKaori exceeded our expectations in handling our three real estate transactions in Las Vegas. She helped us sell over asking within a week of listing of the first property and managed very well the tight 1031 exchange timelines for the second property sale and the replacement property purchase. We credit this success to Kaori’s professionalism, and her ability to source and work seamlessly with experienced professionals in cleaning, repairs, photography, virtual staging (amazing!), escrow, 1031 exchange & property management services. Her service is above and beyond. We also value her insights in market trends and find her YouTube channel very informative. Highly recommend!
T. LEGASPI | SELLEROur agent in the SF Bay Area recommended working with Kaori in Las Vegas. Kaori and her team were energetic, responsive, and professional, and we realized a great outcome on our property sale there. Doing everything remote was easy, including dealing with minor repairs and coordinating our 1031 exchange. Her entire team’s can-do attitude gave us confidence every step of the way. We would definitely work with Kaori again, and highly recommend her for anyone buying or selling a home in Las Vegas.
S. MIRER | SELLER• AREAA TOP TEN PRODUCING AGENT 2023
• INSPIRADA MASTER PLANNED COMMUNITY TOP 2 PRODUCING AGENT 2023
• LAS VEGAS SOTHEBY’S TOP 2 PRODUCING 2023
• LAS VEGAS SOTHEBY’S TOP 1 PRODUCING Q4 2023
• 2024 LAS VEGAS REAL PRODUCERS TOP 100 AGENTS
• 2024 WOMEN’S COUNCIL TOP 25
CLIENT APPRECIATION EVENT | AUGUST 2023
HOSTED BY KAORI NAGAO-CHITI
YEAR OF THE DRAGON EVENT | FEBRUARY 2024
HOSTED BY TYLER JONES (PRESIDENT OF BLUE HERON), RANDY CHAR (CORPORATE BROKER OF LV SOTHEBY’S), AND KAORI NAGAO-CHITI
STONEWATER VIP GRAND OPENING EVENT | MARCH 2024
HOSTED BY BLUE HERON AND KAORI NAGAO-CHITI
INMAN:
THEY WENT FROM ORDINARY TO EXTRAORDINARY
LAS VEGAS REVIEW JOURNAL:
TOP OCTOBER 2022 SALES INCLUDE VGK COACH’S SUMMERLIN HOME
REAL PRODUCERS LAS VEGAS: TOP 100 AGENTS 2023
YOUTUBE PRODUCER MICHAEL: COLLABORATION WITH YOUTUBER PRODUCER MICHAEL
SOTHEBY’S INTERNATIONAL REALTY WEBINAR: TOP AGENT DISCUSSIONS
SOTHEBY’S INTERNATIONAL REALTY GNE 2023: SPEAKER AT “ORDINARY TO EXTRAORDINARY” PANEL
VEGAS MAGAZINE: TOP LUXURY REAL ESTATE LEADERS
CARRA LUXE: UNLOCKING LUXURY A GLIMPSE INTO $2.25M LUXURY IN SEVEN HILLS ESTATES
• Professional photos taken Listing documents signed
• Shoot video/matterport, if applicable
IMMEDIATELY AFTER LISTING
• Property on local Multiple Listing Service
• Feed property to top real estate websites
• Key and keybox installed
• Signage ordered
• Preliminary title report ordered
• Identify where buyers in the area come from
• Flyer/Brochure prepared and ordered
• Set up on online traffic reporting Set up on photography reporting
• Send out syndication email Prepare open house ads, if applicable
• Prepare newspaper/magazine/digital ads, if applicable
• Call all agents with listings in area
EVERY 30 DAYS AFTER LISTING
• Call all agents with listings in same price range
• Update Comparative Market Analysis to confirm price is accurate
• Review Comparative Market Analysis with seller
• Review marketing plan with seller
• Consider price change adjustment Contact showing agents with new price
• Schedule and hold a new open house, if applicable
• Send out online marketing pieces for the home
• Contact seller with feedback from showings
• Qualify calls as serious vs. curious
• Present offers with seller’s net proceeds
• Skillfully negotiate and represent client
• Verify and submit paperwork to brokerage
• Monitor contract
• Send Seller’s Disclosure Forms to buyer Verify deposit of buyer’s earnest money
• Schedule settlement at Title Company
• Assist seller in transferring utilities
• Schedule buyer home inspection and appraisal Coordinate with buyer’s Mortgage Co., Title Co., etc
• Check-in with clients
• Ask for feedback to improve service Ask for feedback on marketing plan
• Ask for referrals/testimonials
The staff and management of Las Vegas Sotheby’s International Realty are a unique team of talented, diverse individuals who have combined their efforts in the goal of delivering the most effective real estate services to our clients. Our agents and their clients have the daily support of inhouse marketing, transaction coordination, legal, operations, relocation, property management, photography and videography departments.
WILL WE SAVE MONEY BY LISTING OUR PROPERTY OURSELVES?
Do you believe your property would sell at a fixed price, or do you believe that it would sell in a range of prices based on the marketing, photography, real estate brand and negotiation skills of your agent? Having a professional, licensed and trained sales associate advocating for and marketing your property ensures a smooth transaction and for the highest market value possible.
WILL YOU CUT YOUR COMMISSION?
No. It makes me nervous if another agent has agreed to this. Why? If an agent is not able to communicate their value and stand up for their own worth, how strong will they be in negotiating the value of your property?
CAN WE LIST FOR ONLY 30/90 DAYS?
In order to best market your property with digital, print and experiential advertising, our minimum listing period is 6 months. My recommendation is a year agreement so that you are included in Sotheby’s International Realty’s global media plan. This stategic plan drives qualified buyers from our key feeder markets.
IT
In today’s market, almost everyone knows one or two people who work in real estate. Ask yourself if you’re considering working with your friend as a favor to them or if your goal is to hire an aggressive sales agent who leverages their skill, experience and brand to get top dollar for your property.
$8,560,000
5148 Spanish Heights Drive*
Spanish Hills Estate
BiggestsaleinOctober2022
$6,600,000
11 Chalk Hill Court*
Southern Highlands
$6,200,000
717 Dragon Peak Drive
MacDonald Highlands
$2,750,000
1463 Solitude Ridge Drive*
Macdonald Highlands
$2,180,000
2995 American River Lane*
Willow Creek, Summerlin
$1,900,000
1526 Villa Rica Drive*
Seven Hills
$1,550,000
26 Via Tiberius Way*
Lake Las Vegas
$1,430,000
508 Vista Sunset Avenue*
Summerlin West
$1,350,000
3015 Lullingstone Street* Willow Creek, Summerlin
* Represented the Buyer
