Click To Action How Social Media Analytics Create Actionable Insights
Social Media Analytics refers to the practice of collecting information from social media websites to gain insight into the market a business serves. Much more in-depth than merely counting likes and retweets, social media analytics gives businesses a thorough analysis of the conversation online concerning their brand, their market and their business. Armed with this information, companies can gain a competitive advantage by being more responsive to customers and anticipating their needs.
Social Media Analytic Tools With social media analytic tools, you can: • Identify and focus on the social media sites most relevant to your business • Identify and monitor what influential online sites and personalities are saying about your market or your brand • Filter out irrelevant online chatter • Prioritize sites and users based on your own guidelines • Target analysis by geographical location
Actionable Insights With social media analytics, you can find information you can use to take specific action to improve your company’s standing. With social media analytics, you can: • • • • •
Head off crises Better connect with your customers Build a community around your business Identify new opportunities Recruit quality hires
Preventing Crises Social media analytics allows management to nip potential problems in the bud by: • Monitoring what people are saying about your company on social media and giving you the chance to respond to problems in real-time • Identify and focus on important online conversations to get in front of issues before they become problems • Get periodic snapshots of public opinion concerning your company
Build An Online Community Social media analytics lets companies reach out to customers and make them feel like a part of the family. With these tools you can: • Build connections with thought leaders in various fields • Connect with employees and customers where they live online • Have good information infrastructure, allowing you to get the right information to the right people at exactly the right time
Improve Customer Outreach Efforts By employing social media analytics, you can:
• Ensure that you deal with customer issues immediately, improving customer satisfaction • Track communications with customers • Streamline customer satisfaction efforts by organized routing of communications
Find New Opportunities By carefully monitoring social media, businesses can: • • •
Find new prospects via what’s being said online Have a greater understanding of what customers want Find out what competitors are up to
Recruiting Social media gives companies a great human resources tool. By keeping tabs on what’s being said online, your company can learn when Aplayers in your field are looking for work and recruit them.
About Synthesio Synthesio provides clients with powerful social media analytic tools that give them deeper insight into public perception of their brand. Armed with this information, clients can take proactive steps to engage with customers, improve the public image of their brand and size up their competition. To learn more, visit http://synthesio.com/corporate/en or call 646-760-0000.