OFFICIAL SHOW GUIDE
29-31 MARCH 2019 • EXCEL, LONDON
• MEET THE BROWNLEE BROTHERS • SPECIAL GUESTS & EXPERTS • THE FUTURE OF FEMALE CYCLING • RIDE THE LATEST BIKES • SWIM THE ROYAL DOCKS • FLOORPLAN AND EXHIBITOR LISTINGS INSIDE
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Welcome to the Shows!
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elcome to the 2019 London Bike Show and Triathlon Show: London. We’re thrilled that this year the show marks the start of spring, the perfect time to get back out there! Time for the clocks and all that extra daylight for your swim, run or ride. Make the most of it. We have packed the show with the latest tech, speakers galore, the best products across all disciplines and plenty of fun to be had. Make sure you enjoy every last square metre of the show. Test bikes, shoes, wetsuits, apparel and more. Don’t forget to pop outside and take a dip in the dock! NOWCA, the open water swimming experts will be hosting swims throughout the show and you can even take part in an Aquathlon on Saturday and Sunday. Whether you’re kickstarting your training, improving your racing or simply getting back in the saddle after a long time away, you’ll find something to suit your needs and ability at the show. Enjoy the shows and don’t forget to follow us on social media, upload your photos and tag friends and family. We have plenty of prize giveaways throughout the year so give us a follow!
Frazer Clifford
Managing Director 4
Who’s Where With over 300 of the biggest brands on offer, finding your way around the show floor can be a test of endurance! Here’s how to get from the GAs to the LBs...
EXIT
VIEWING AREA
TEST TRACK
FLOORPLAN PAGE 50
HOPE ACADEMY KIDS TEST TRACK
220 TRIATHLON EXPERTS STAGE
FASTTRAXX PUMP TRACK
COFFEE PIT STOP
CASQUETTE LIVE
CYCLIST CAFE
ENDLESS POOLS & WETSUIT TESTING CHANGING ROOMS
SUBARU PERFORMANCE THEATRE
Cytech Workshops and Fastest Wrench
ENTRANCE HOLDING AREA 50
EXTREME BIKE BATTLE & BMX WORKSHOPS
Cycling for Mental Health Advice Zone
VISITOR EXIT
VISITOR ENTRANCE
Floorplan - FINAL.indd All Pages
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21/03/2019 3:04 pm
EXPLORE THE SHOW...
TEST TRACK
SUBARU PERFORMANCE THEATRE
220 TRIATHLON EXPERTS STAGE
HOPE ACADEMY KIDS TEST TRACK
EXTREME BIKE BATTLE
CASQUETTE LIVE
NOWCA SWIM ZONE
FASTTRAXX
CYTECH WORKSHOP
INSIDE THE GUIDE... 6 THE BROWNLEE BROTHERS
16 – CASQUETTE LIVE
22 – SHOW HIGHLIGHTS
Don’t miss Jonny and Alistair on stage together as they open the Show!
The very best in women’s cycling in this show-within-a-show!
The latest bikes, the best kit and the newest tech –all for you to try!
8 – THIS YEAR’S SPEAKERS
18 – THE NOWCA SWIM ZONE
34 – SCHEDULES & EXHIBITORS
Come and meet your heroes in the flesh and get advice on being the best!
Take the plunge and enjoy the delights of open water swimming!
What’s happening, when it’s taking place and where to find it!
BROWNLEE BROTHERS
Brothers in Arms Opening this year’s show are the most exciting pair of brothers to enter the world of professional athletics for many years – the Brownlees...
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ppearing courtesy of OTE Sports, the Brownlees’ official sports nutrition partner, the champion triathlete siblings will cut the ribbon to officially open the 2019 Show, ahead of appearing on stage for a Q&A - where they will impart their highly valuable advice on what it takes to compete at the very highest level in triathlon. Following the Q&A, the pair will head to the OTE Sports stand to meet and greet with visitors, sign autographs and offer expertise on everything from nutrition to improving swimming technique. Jonny is an Olympic silver and bronze medal winner as well as multiple ITU world champion. He won Olympic 6
bronze in London 2012 and upgraded to silver in Rio 2016 behind his older brother, Alistair. He is a member of the UK Sport Lottery Funded World-Class Performance Squad and trains at the Leeds Performance Centre. Jonny has followed his brother closely, winning European and world junior and U23 honors before breaking in to the senior ranks in 2010. In that year he went from being a talented junior to a senior ITU world sprint champion and a podium finisher in the ITU World Series. He was also an emphatic winner of the U23 world title in Budapest in September 2010. He won the ITU world title in Auckland in 2012 after winning World Series rounds in San Diego, Madrid and Stockholm. He has also finished second in 2011, 2013 and 2016, and third in 2014. In 2016 Jonny finished on the podium in all five of the ITU World Triathlon Series races he featured in leading up
to the Grand Final. He famously ran out of steam within a few hundred metres of the finishing line at the Grand Final in Cozumel, Mexico, and was carried over the line by brother, Alistair. He finished second in the race, and second in the ITU World Series, missing out on the world title by just four points to Mario Mola of Spain. Jonny has been a valuable member of Mixed Relay teams. He has been part of Great Britain’s winning teams at the ITU World Championships in 2011, 2012 and 2014. He helped Team England win Commonwealth Gold in 2014 and silver in 2018. Alistair is the only triathlete to have won two Olympic gold medals. He has been to three Olympic Games, winning gold in London 2012 and Rio 2016. He’s also won world, European and Commonwealth gold medals. He is based at the Leeds Triathlon Performance Centre. The older of the Brownlee Brothers, Alistair became
the first British triathlete to win an Olympic medal since the sport was introduced to the Games in Sydney 2000. Alistair’s younger brother Jonathan won the bronze medal in London, and a silver medal in Rio. He has twice won the ITU World title (2009 and 2011) and has twice won the ITU Mixed Team Relay world title (2011 and 2014). He also won the European title (2010, 2011 & 2014) won the individual and mixed relay titles at the 2014 Commonwealth Games in Glasgow. Now also competing over middle distance, Alistair finished second at the IRONMAN 70.3 World Championships in 2018. Alistair was introduced to triathlon by his uncle, Simon Hearnshaw. As a junior, he was a successful fell and cross-country runner, coming second in the English Junior Cross Country Championships and winning the Yorkshire County title on several occasions. 7
SPEAKERS
Stars of the Show
CHRISSIE WELLINGTON Performance Theatre • 1pm Saturday n One of the greatest legends, Chrissie will be taking part in a Q&A, talking about her career and offering guidance for newbies or experienced athletes, to help you achieve your best triathlons – no matter your ability. She is the only triathlete, male or female, to have won the World Championship less than a year after turning professional, an achievement described by the British Triathlon Federation as ‘a remarkable feat, deemed to be a near impossible task for any athlete racing as a rookie at their first Ironman World Championships’. She went on to win the World Championship in Kona four-times, and held an astonishing number of world record times.
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ANGELLICA BELL Performance Theatre • 2pm Friday n With 17 years of network TV experience under her belt, Angellica has emerged as a significant presenter of adult factual and entertainment programmes, with her intelligence, wit and warmth shining through. Angellica, an ex-champion of BBC1’s Celebrity MasterChef, is an integral part of BBC1’s flagship show, The One Show, both reporting and regularly standing in as a main presenter. She has appeared presenting BBC1’s second series of Ill-Gotten Gains as well as co-presenting the next series of The Martin Lewis Money Show for ITV, plus appearing as one of the hosts for Family Cooking Showdown on BBC2. Angellica is also well known for her ability to rise to the most fearsome of challenges, including 71 Degrees North for ITV where she toughed it out in the Arctic for five weeks. Her journey to discovering cycling came about through Tour de Celeb, Channel 5, where she cycled L’Etape du Tour after only eight weeks training and despite never having previously ridden a bike. She’s a shining example of how it’s never too late to learn to ride and a passionate advocate for cycling as a family. 9
SPEAKERS YIANNIS CHRISTODOULOU
KATIE ARCHIBALD
Experts Stage • 11.30am Saturday n Yiannis only started running in 2012 after becoming inspired by the London Olympics. He joined his local running club, Canterbury Harriers and, following an injury, became a coach. Regaining fitness, he moved on to triathlons, then aquathlons as simply running was no longer challenging enough, winning medals along the way. Yiannis has captained the GB Aquathlon Team and is going to share his story and advice to people that are just starting out.
Performance Theatre • 3pm Sunday n 2018 was an exceptional year in Katie’s cycling career. She came home with two medals from the Gold Coast Commonwealth Games. She won gold in the individual pursuit and also gained herself a silver in the points race. The European Championships in Glasgow were also a major success for Katie. She took gold in the team pursuit and was also rewarded with her 11th European title. Katie won gold in her first Olympic Games in Rio, playing a key part in the Women’s Team Pursuit, and followed up her success with a first individual World Championship in the Omnium. Katie is known for her pace, power and never-give-up attitude. She competed on the road and the track at her home Commonwealth Games in Glasgow, winning a bronze medal in the Points Race, although she really made a name for herself in the road event, becoming a crowd favourite for fighting and battling her way to a Top 5 finish. A key member of the British Cycling squad, Katie became a World Champion in Colombia with her fellow Team Pursuit members in 2014.
GEORGIA TAYLOR-BROWN Experts Stage • 3pm Saturday n Georgia is a member of the UK Sport Lottery Funded World-Class Performance Squad. Originally from Manchester, she moved to Leeds in 2012 to study for a degree in Sports and Exercise Science at Leeds Beckett University. She trains at the Leeds Triathlon Centre. Georgia showed huge potential as a junior, winning European and World medals as well as athletics medals. She persevered through years of injury to make her senior breakthrough in a major way in 2018 with ITU World Triathlon Series overall third place. Her first ITU World Triathlon Series podium finish came with silver at the AJ Bell World Triathlon Leeds in June 2018 followed by bronzes in Edmonton and Montreal. 10
MATT PRITCHARD Performance Theatre • 1pm Friday n Matthew Pritchard talks about his journey from extreme partying to extreme triathlon. Matthew is a skateboarder, stuntman, ultra endurance athlete and celebrity chef. He regularly appeared as a stunt performer on MTV’s Dirty Sanchez, Wrecked, and Balls of Steel. In 2019, he hosted the first BBC vegan cookery show, Dirty Vegan.
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SPEAKERS ALSO APPEARING... n JOE BEER Combining training and nutrition for better fitness and performance n ANDY BLOW Hydration for endurance athletes - myths and misconceptions n MARTYN BRUNT Race-day skills designed to make you look better than you are n ANNA GLOWINSKI Cycling UK’s impact on cycling
LOUISE MINCHIN Performance Theatre 2pm Saturday n Louise Minchin is a hugely respected, and well-known journalist, broadcaster and TV presenter. She currently hosts Breakfast on BBC One, the UK’s most watched morning TV programme, with over six and a half
million viewers. Outside work, Louise is a passionate triathlete and qualified in her age group for the GB Team. She competed in the World Triathlon Championships in Chicago 2015, Rotterdam 2017 and The Gold Coast in 2018. She has recently completed her first XTri, Patagonman and will represent her age-group at the World Aquabike Championships in 2019.
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n SEAN KELLY One of the greatest classics riders of all time (courtesy of Vitus) n MARK KLEANTHOUS How to conquer the Ironman n ANDY LEWIS Olympic Paratriathlete n MATT PRIOR Former England cricketer (courtesy of One Pro Nutrition) n FIONA QUINN The first woman to complete a length-of-Britain triathlon
HELEN WYMAN Performance Theatre 4.15pm Saturday n Helen Wyman, the Queen of Cyclocross and Mud gets a gentle grilling from commentator Rebecca Charlton about her career highs and lows, the Helen 100, puppy love, long-term love and much more. Followed by questions from the audience. Born in St Albans in 1981, Helen grew up in a cycling family and began racing aged 14. She took up the sport full-time aged 23, having raced part-time whilst working for the NHS following her graduation. Nine national championship and two European Championship wins were capped with a World Championship Bronze medal in 2014. Helen has dedicated the past 14 years of her life to cyclocross,
n ADELAIDE GOODEVE Mastering your mindset to win
n BEN SPENCER Older riding & E-bikes n LEIGH TIMMIS Guinness world record holder for cycling across Europe n BEN TULETT Mens Junior CX World Champion n ANDREW TURNER Open water swim coaching which have included four years as an active member of the UCI Cyclocross Commission where she has made significant progress for the sport towards equality for female riders. For Helen, these changes are as important an achievement as her on the bike results.
n PROFESSOR GREG WHYTE Coach to the Stars n SEAN YATES Ex-pro rider (courtesy of Ribble)
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CASQUETTE LIVE
Queens of the Road Showcasing the very best in women’s cycling with the team behind cycling’s freshest magazine...
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asquette has teamed up with the London Bike Show and VeloVixen to create an incredible new show-within-show concept called ‘Casquette Live in partnership with VeloVixen’, which will showcase the very best in women’s cycling: n Personal stories, amazing accolades and incredible insight from your favourite track, road, cyclo-cross and endurance heroes. n Practical talks and tutorials to help you get more from your cycling (from saddle sore solutions to Bikepacking 101, cyclo-cross essentials, yoga for cyclists, core conditioning, pro cycling highlights and confidence classes). n Money-can’t-buy ‘how to’ session with the best in the business (Katie Archibald, Helen Wyman, Rebecca Charlton and many more).
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n The amazing saddle library (in association with London Bike Kitchen). All the saddles you could possibly shake a bottom at, the advice on who they are best suited to and the chance to test drive one. Danielle Welton, founder of Casquette, said: ‘This is our chance to bring the attitude, aesthetic and humour of Casquette vividly to life, and we can’t wait to introduce our fans to the women fuelling their passion for riding. The programme is a proper belter and the women we have lined up to share their stories and experiences are true legends! Some of my highlights include Fran Millar, Head of Winning Behaviours at Team Sky on the Friday; Helen Wyman, cycle-cross supremo on the Saturday and Katie Archibald, Olympic track legend, on the Sunday.’
CASQUETTE LIVE – WHO’S ON WHEN n FRIDAY 10.45am Rebecca Charlton, Alex Davies and Danielle Welton What’s happening at Casquette Live 11am Sam Edwards Yoga for cyclists live demo (get involved!) 12pm Fran Millar and Rebecca Charlton How to succeed in cycling 1pm Kat Jungnickel How Bikes and Bloomers emancipated women 2pm Iris Slappendell, Belinda Scott, Emily Childs and Jenni Gwiazdowski Female first - the women behind the scenes shaping the future of women’s cycling 3pm Rose Manley, Rebecca Charlton and Iris Slappendell Why can’t women ride the Tour de France? 4pm Rose Manley, Molly Weaver and Laura Winter Women’s cycling calendar - who to watch, what to watch and why to watch n SATURDAY 10.30am Jo McRae Why a strong core can make you a better cyclist 11.30am Helen Wyman The Helen Wyman cyclo-cross masterclass 12.30pm Josie Perry How to beat imposter syndrome on and off the bike 1.30pm Maria Olsen, Doctor Jane Sterling, Jasmijn Muller and Jenni Gwiadowski The truth about saddle sore 2.30pm Molly Weaver, Josephine Perry and Sarah Strong Riding out depression 3.30pm Anna Glowinski Cycling UK’s 100 Women in Cycling n SUNDAY 10.15am Jo Smith, Lina Bivainyte, Kristina Matovic, Caroline Cunningham and Jess Morgan The NLTCBMBC Track Stand workshop 11am Karen Gee from Cycle Sprog Family cycling 101 11.45am Alex Davis, Jenni Gwiadowski, Danielle Welton, Rebecca Charlton and Iris Slappendel Wheel Suckers Podcast LIVE! 12.45pm Katie Archibald How to ride track like an Olympic champ 1.30pm Isabel Best Queens of pain: Legends and rebels of cycling 2.30pm Laura Scott, Jasmijn Muller, Shu Pillinger and Peta McSharry The guts, gore and glory of long-distance cycling
SWIM ZONE
Take the Plunge Rick Kiddle, CEO of NOWCA and triathlon champion, gives his Top 5 Tips for anyone wanting to get the most out of their open water swimming race/event!
TRAINING n There’s nothing wrong with training in the pool for an open water swim race/event as it is a great opportunity to improve your speed and endurance (especially if you have a coached session to help with your technique). Time all your swim sessions so you can measure and monitor how you are doing. If you’re doing a big swim (such as the Dock2Dock 10km swim) then you don’t need to actually swim the distance that you have entered until your race/event day – you will however need to have done some longer distance training mixed in with your speed and endurance sets. It is best for you to get some open water swims in under your belt too so you can acclimatise to the different conditions of being outdoors and put your swim technique into action. Worried about the prospect of getting into open water? One of the reasons why NOWCA exists is because we wanted to make swimming outdoors fun and safe, so we’ve teamed up with responsible venues to run our proven and robust safety system which has a raised awareness of who is swimming in the water. NOWCA will have their qualified open water swim coaches out on the pontoon (in the NOWCA swim zone) at various times through the Triathlon Show weekend so please ask them for any advice on training.
SIGHTING n There are no lane lines in a lake, so you do need to keep an eye on where you’re going and on what your competitors are up to! That’s where sighting comes into play – you should lift your head to look where you are going as you turn to breathe (but not on every breath, every other should do the trick). You want to make this a fluid motion with the smallest amount of movement. Try out your sighting technique in the Tri Show open water swim sessions in the 18
Royal Victoria Dock just outside ExCel. Times can be found here: nowca.org/londontrishow2019
BREATHING n In your training it’s best to practise breathing bilaterally (i.e. to a different side with each breath, on an odd number of strokes) to get you used to breathing on different sides as this can help you avoid waves or other swimmers and it can help with your sighting and keeping your strokes balanced. But on race day, breathe every two strokes – you will breathe on one side when you’re going fast. The reason why swimmers use this technique is to ensure enough oxygen enters the body which can help with controlling output to stay on or below the threshold which we try to avoid going over as this slows us down and causes more problems. In the current cold water conditions concentrating and controlling your breathing is vital – try and breathe slowly and calmly when you enter the water then once acclimatised you can start swimming. If you’ve always wanted to try open water swimming in colder water, then why not try it for FREE in our NOWCA swim zone!
EQUIPMENT n ‘Skins or no skins?’ that is the question! Well everybody is different; some people are more susceptible to cold water so it’s all down to individual preference. You should decide what you want to wear for your race and train in it so you can get used to your swimming technique. Pick goggles that fit perfectly and suck to the face without the strap! The strap is just there to hold them in place. This will be more comfortable on a long swim. Make sure you have anti-fog in your goggles.
Try out Zone3’s swim equipment at the NOWCA Swim Zone!
Take part in the first ever Have-A-Go Aquathlon in the Royal Victoria Dock
Wear a bright coloured swim hat so you can be easily spotted by other swimmers and safety staff if needed. Anti-chafing cream should be used on a long swim. Apply mostly on the side(s) you breathe too. They’ll be lots of swim products available at the Triathlon Show so why not buy them and give them a go in the NOWCA swim zone. Want to try before you buy? Well NOWCA partner, Zone3, will be on hand by the swim zone to allow you to hire certain equipment for free.
NUTRITION n Hydration and energy levels are vital for long swims. Always swim when you are hydrated. Start drinking water at least an hour before your workout then a minimum of 500ml just before and after your swim. If you are swimming longer than 40 minutes you should consider having a supplemental energy drink and maybe leave it on land so that you can take sips during your session. Train with the nutrition that is going to be given on the day. If the race/event provides your nutrition and the brand doesn’t suit your body, then check if it’s ok to plan your own marked nutrition at the feed stations. n Visit triathlonshowlondon.co.uk for full swim zone and Aquathlon timetables!
ABOUT NOWCA At NOWCA we want to give swimmers peace of mind while they enjoy their swim – that is a commitment we never lose sight of. We want the swimmers to wear their NOWCA safety wristband and not only feel safer but be proud to wear it as it stands for the ‘community of open water swimming’. We want you to enjoy your open water swim because you can be assured that the NOWCA venue you swim at uses our proven and robust safety system based around having a raised awareness of YOU in the water. We have thousands of swimmers and coaches around the UK already registered on our system and this is growing – come and join our community and we can all go swimming! Check out nowca.org or follow us on Facebook, Twitter or Instagram by searching ‘nowca.org’. 19
COCO-MAT (LB110)
n The COCO-MAT.bike is a journey through nature’s sustainable resources, human wisdom and love. Imagine a small seed, put with care and respect inside our planet Earth. A couple of years later, this seed becomes a bicycle. It rides proud and in style around the world spreading the word of sustainability, innovation and joy. COCO-MAT.bike
GOCYCLE GX (LB511)
connects you with yourself, other people, places, ideas and companies. It all started after a long bike trip of thousands of kilometres. The idea was born in southern Greece where the cool mountain breeze gave shape and breath to the first prototype. You can find the COCO-MAT.bike in all the continents of the world. coco-mat.bike
SCHWALBE (LB820) n A popular training tyre for commuters, the Schwalbe Durano DD has all-round protection. Due to its high level of protection and good riding characteristics the Durano Double Defence is our recommendation for use on road bikes. In addition to the RaceGuard puncture protection, a layer of snakeskin fabric strengthens the shoulder and sidewall of the tyre ensuring all-round protection combined with minimum additional weight. The snakeskin fabric is a monofilament fabric that is 20
n The London Bike Show and Triathlon Show London will see the launch of the new fast-folding Gocycle GX, the latest model from the pioneering urban electric bike brand. The GX is capable of being folded and stowed in under ten seconds, faster and easier than any previous Gocycle. It folds into a compact package that can
be wheeled along, making it the perfect companion for commuting in cities and storing at your place of work or home. Gocycle’s newest model is available for test rides at the Bike Test Track at the show and can be pre-ordered now with first deliveries starting in April. MSRP £2,899. gocycle.com
SPORTIVE CYCLING (LB318)
used to provide cut resistance against sharp objects in the road and snakebite protection which helps protect the tube from puncturing on uneven road surfaces found on many city routes. www.schwalbe.co.uk
n Sportive Cycle Coaching’s mission is to make coaching and bike fitting services more readily available to all that share our love of cycling events such as: ❯ One-day “sportives” ❯ Charity Challenges ❯ Cycling Holidays ❯ Multi day rides (7 days or more) Whatever your objective or inspiration, our three services are designed to improve your ability and increase the enjoyment level. ❯ Training Plans (3-12 months) ❯ At home / At-work bike fittings ❯ C onversational Coaching You are in good hands as
we hold the Association of British Cycle Coaches Level3 qualification and the BikeFit Foot/Pedal interface certification. We know we can help! sportivecyclecoaching.co.uk
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EASY BOARDING
GET A LEG UP, WITHOUT A LEG UP. RIDING HAS NEVER BEEN EASIER n Southsea Cycles are proud to unveil the Biria Easy Boarding Electric and Conventional Bike at the London Bike Show. German engineering supporting British build quality. Tel No: 02392 297549 Email: info@southsea-cycles.co.uk Website: www.southsea-cycles.co.uk
See us at stand GA18
SHOW HIGHLIGHTS
New to the Show Take to the show floor and get hands-on with some of the newest rides around...
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COCO-MAT BIKES – ODYSSEUS E-BIKE (LB110) n Handcrafted, wooden bikes. Yes, you read that correctly! Offering a comfortable and stylish ride, Coco-Mat’s Odysseus E-Bike is well-equipped and ready for any challenge. One adult ash tree provides enough wood to construct 50 bikes and for every bike sold, Coco plants a tree which is name-tagged on behalf of the owner. coco-mat.bike
ORANGE R9 FACTORY (LB1010) n Better known for their mountain bikes, Orange have recently decided to return to their roots and create some great quality road bikes. This proudly ‘British built’ bike brand’s top of the range R9 Factory bike is the product of years of mountain bike expertise used to create a super strong yet super light road bike frame, built for distance, designed to climb and, in their own words to ‘descend like a missile’. www.orangebikes.co.uk
GT FURY TEAM 29ER MOUNTAIN BIKE 2019 (LB1230) n The Fury is loaded with features that make it GT’s ‘most adjustable, tunable, and seriously fun downhill bike yet.’ With a carbon front triangle which uses F.O.C Ultra2 Technology, 200mm travel and a newly updated LTS suspension platform, Fury is destined to become a favourite of anyone who loves riding bikes downhill scarily fast. www.gtbicycles.com
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SHOW HIGHLIGHTS ORRO TERRA C ADVENTURE (LB1410) n ‘Carve any path’ promises this upgraded version of Orro’s Terra Gravel, possessing a redesigned frame and overall geometry, tailored specially for adventurous gravel riding. The swept bars, 38c tyres and super compact crankset make light work of all but the harshest terrain, meaning a lot more of ‘yes’ when out exploring uncharted territory on two wheels. www.orrobikes.com
FOCUS IZALCO MAX DISC 9.9 ROAD BIKE (LB1210) n Fully integrated everything is a common theme amongst road bikes at the moment. A potent amalgamation of aerodynamic design with an integrated fork, handlebar and stem, plus low weight and efficient power transfer thanks to Focus’ MAX Carbon Technology, this is a build for those pursuing their limits on two wheels. The Focus Izalco Max Disc won the 2019 Design and Innovation Award which recognises the most innovative advancements in technology in cycling. www.focus-bikes.com
MUDGUARDS
ALISTAIR BROWNLEE’S CUSTOM SCOTT PLASMA (COURTESY OF OTE SPORTS) (TR1440) n Two-time Olympic triathlon gold medallist and two-time triathlon World Champion Alistair Brownlee MBE knows a thing or two about riding fast on a triathlon bike. Joining this triathlon superstar at Triathlon Show: London will be his very own custom bike – the Scott Plasma. Designed to be faster with the rider than without and featuring multiple built-in fuel storage compartments, this futuristic machine will be on display at the OTE Sports stand. www.scott-sports.com
COme and visit us!
Bike Show Discounts - Freebies Exclusive Designs www.reaperstore.co.uk 24
sales@reaperstore.co.uk
SICK BICYCLE CO. DEATHWISH (LB730) n Big Wheels, Good Times. Deathwish started out as a project simply to make a strong, simple and affordable full suspension frame that could be relied on to perform season after season. It has been ragged at the enduro world series (so yes, it climbs), and has survived park rat life at whistler. Put simply, this bike slaps, it’s a tool, it’s not fancy, it’s just strong and ready for whatever you throw at it. www.sickbicycle.co
ALEJANDRO VALVERDE’S WORLD CHAMPION CANYON ULTIMATE CF SLX (LB860) n Winning a World Championship title in cycling naturally brings fame and fortune. Perhaps better than that though, you usually get a unique colour scheme created for you by your team’s sponsor. Reigning road cycling World Champ Valverde’s stunning new Canyon Ultimate, decorated with the UCI World Championship rainbow bands, will be on display for the first time in the UK. www.canyon.com
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SHOW HIGHLIGHTS MARIN MOUNT VISION (LB440) n The all-new Mount Vision from Marin embodies the true spirit of mountain bikes, designed to make the climbs effortless and the descents mind-blowing. The Mount Vision is equipped with 150mm of travel front and rear, with the rear suspension featuring the Naild R3ACT – 2 Play system with size specific kinematics and ground tracing performance to make for an all-round trail bike. www.marinbikes.com
ARGON 18 – E119 TRI+ (LB1330) n A statement of intent for those stepping up their game in the world of triathlon, this is a serious bike for those with serious ambitions. With a full array of Argon 18 technology at your disposal once in the cockpit of this incredible creation, the likes of Ironman are certain to be in the mind of riders at the helm of this elite build, certain to have you eating up the road, thanks to the incredible aerodynamic design for maximum performance. www.argon18bike.com
GOCYCLE ‘FAST FOLDING’ GX (LB511) n The London Bike Show will see the launch of the new fastfolding GX from pioneering urban electric bike brand Gocycle. The GX builds upon Gocycle’s lightweight, stylish DNA with an intuitively designed folding system which enables it to be folded in under 10 seconds. Gocycle’s newest model folds into a compact package which can be wheeled along, making it the perfect companion for commuting in cities and storing in your place of work or home. www.gocycle.com
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WITH DURANO DOUBLE DEFENCE Get ultimate puncture protection with cut resistant SnakeSkin sidewalls. The ultimate match for any road.
SHOW HIGHLIGHTS
Triple Threats Triathlons require bikes that are built to last. This year’s show highlights some of the sturdiest machines designed to keep you in the race...
PATRICK LANGE’S PROJECT 101 SPEEDMAX SLX (LB860)
CANNONDALE SYSTEMSIX (LB1130) n Cannondale created the SystemSix with the goal to be the most efficient UCI-legal road bike in the world. The unique fully integrated design contributes to the creation of a bike built for speed, with looks to catch the eye, if your fellow riders can even see more than a blur. www.cannondale.com
n Patrick Lange is the reigning ‘King of Kona’. Featuring a custom 3D printed titanium cockpit designed to complement Lange’s arms for improved aerodynamics, Swisside Hadron Ultimate 800 wheels, SRM power meter and a stunning custom paint scheme by Canyon, this beautiful bike will be on display throughout the Show on Canyon’s stand. www.canyon.com
CERVÉLO S3 (LB1110) n The latest version of the popular S3 provides a desirable blend of stiffness and compliance, combining exceptional power transfer with precise handling, helping to maximise the advantages of the aerodynamic design. With full internal cable routing, a new integrated bar and stem and frame shapes work together to reduce drag on you and the bike, so you go faster. cervelo.com 28
RIBBLE ULTRA TRI (LB720) n Raced to a 7th place at Kona 2018 and to a win at Ironman UK, Ribble’s triathlon machine is already building quite the repertoire. Designed and perfected with ultimate watt-saving aerodynamic efficiency as the priority, the new Ultra Tri is a bike bred purely to go fast. It’s been developed with the assistance of Ribble Pro Cycling rider, world class aerodynamic expert and former UK time trial champion, Dan Bigham. ribblecycles.co.uk
*BOOTH LB-132*
SPECIALIZED S-WORKS SHIV (LB830) n Sigma Sports has long been a haven for performance cycling in London and home to some seriously impressive bikes. Therefore it’s only natural that their stand this year will host some of the finest machines available such as Specialized’s S-Works Shiv - the ultimate speed weapon for any triathlon distance. sigmasports.com
8 NEW MODELS ON DISPLAY *ALL WITH INTEGRATED BATTERIES*
29
SHOW HIGHLIGHTS
Smart Thinking It’s not just bikes, the worlds of cycling and fitness are home for innovative thinking and ground-breaking products...
Anti-theft opening
Brake lights / indicators
INCUS (TR1660)
Helping you get Fit-to-Sit and Fit-to-Ride Sportive Cycle Coaching’s mission is to make coaching and bike fitting services more readily available to all that share our love of cycling. Whatever your objective or inspiration, our three services are designed for you.
n With a mission statement which seeks to utilise data driven insight for swimmers, improving performance and guiding their progression closer to their medal winning ambitions, Incus are innovators in the world of realtime performance analysis. This year shall see the release of their highly anticipated wearable tech devices for swimmers and coaches, offering precise feedback during training or racing. incusperformance.com
Vibrating straps
Our Services
Training Plans
Conversational Coaching
Mobile Fittings
For Your Events
One-day “Sportives” O Charity Challenges Cycling Holidays Multi-day rides
07879 675306
30
andy@sportivecyclecoaching.co.uk
MOTION LAB (TR1664)
@SportiveCycle
@Sportivecyclecoaching
n Motion Lab has redesigned the traditional functionality of the backpack, successfully shifting bearing weight from the shoulders to the waist. The harness created is ideal for commuters who run or cycling, as the backpack mirrors your own movement, minimising any potential chafing and providing greater balance while in motion. motionlab-bags.com
GALANCK (LB651) n The Parisian based innovators have created the Galuchon, an intelligent backpack for cyclist and other commuters, possessing a raft of unique technology to make your urban commute safer and more enjoyable. Featuring an accelerometer to signal when you brake, straps which vibrate to signal which turn to take when connected to GPS, manually operated indicators and even the ability to customise the colour combinations of your lights. galanck.myshopify.com
L BOW (LB461) n This rear safety light is fully adjustable, rechargeable and extends beyond the bike to help encourage other roads users to pass cyclists more safely. Should the L Bow suffer an impact, it is designed to recoil accordingly, avoiding any potential issues while riding. www.l-bow.co
SQUIRE LOCKS (GA11) n A smart innovation in the world of bike locks, Squire have created a Bluetooth enabled lock, allowing you to open it using your mobile phone and as well as being able to provide friends access through the accompanying app. squirelocks.co.uk
31
SHOW HIGHLIGHTS
Making Sparks E-Bikes are bigger and better than ever. Here are the latest for you to check out over the weekend...
CANYON NEURON:ON (LB860) n As the little brother of the awardwinning Canyon Spectral:ON, the Neuron:ON features 130mm of travel, 29inch wheels and a range of clever design details. The semi-integrated frame design makes changing the battery a matter of seconds. This e-mountain bike expands your trail-riding horizons. Thanks to the sporty, comfortable geometry and the powerful Shimano Steps E8000 system, you will redefine your limits. canyon.com
RIBBLE ENDURANCE SLE SRAM ETAP DISC (LB810) n The ultimate stealth e-road bike, super cool looks, and a hidden ‘stealth’ electric power assist system offering assistance when you need it. The Endurance SLe’s long range and lightweight build means that you can climb and ride faster and further, reducing fatigue and opening the world up around you. At under 11kg for a complete bike, this is the world’s lightest e-road bike. www.ribblecycles.co.uk
VITUS E-SOMMET VR ELECTRIC ENDURO BIKE (LB710) n The E-Sommet VR packs plenty of poise, precision and power as you dazzle on the downhill. Equipped with a stunning Shimano E8000 STEPS motor to save effort when climbing or to push you home after a long day of pedal pumping on the mountainside, this electricassisted racer from gives you all the energy you will ever need to deliver top-performance from top to bottom and back up again. www.vitusbikes.com 32
OWN THE NIGHT PROGRAM VIA THE APP BLUETOOTH CONNECTIVITY
HELIX DROPPER SEATPOST
VYCE STEM and BOOM BAR
SCHEDULES
Friday 29 March SUBARU PERFORMANCE THEATRE
th
220 TRIATHLON EXPERTS STAGE
Sean Yates
10:30
* Please note schedules are sometimes subject to change. Please visit the website for the latest timings.
EXTREME BIKE BATTLE & WORKSHOPS
CYTECH WORKSHOPS
Extreme Bike Battle Show
Appearing courtesy of Ribble
10:45 11:00
Have-a-go skills session Sean Kelly
11:15
Appearing courtesy of Vitus
Adelaide Goodeve
11:30 Jonny and Alistair Brownlee
12:00
Appearing courtesy of OTE
Swim Smooth
12:30
Technique advice session
Matt Pritchard
13:00
Extreme partying to extreme triathlon
Martyn Brunt
13:15
How to look better than you are!
13:30
Extreme Bike Battle Show
14:00 15:00
Launch of Cycling UK’s Women’s Festival of Cycling
Andy Blow
Prof. Greg Whyte
Coach Joe Beer
Coach to the Stars
Hydration for endurance athletes
Front Gear Adjustment
Have-a-go skills session Bar Taping
Combining training & nutrition
15:30 16:00
Rear Gear Adjustment
Mental training triumphs
Extreme Bike Battle Show Ben Spencer 34
Older Riding & E-bikes
Mark Kleanthous
How to conquer the Ironman
Have-a-go skills session
Wheel Truing
Saturday 30 March th
10:30
SUBARU PERFORMANCE THEATRE
220 TRIATHLON EXPERTS STAGE
Q&A with Team Wiggins Le Col & Trinity Sports Management
Cheeky Ben & Billie Jordan Butler
11:00
Hugo Van Dorssen & Tom Shopland,
11:30
Stefanos Alexopoulos
12:00
Duncan Dollimore and Anna Glowinski
COCO-MAT.bike
From non-swimmer to GB team captain
Cycling UK’s impact on cycling
Coach Joe Beer
Hydraulic Disc Brake Care – Part 2 (12:30)
Combining training & nutrition
Chrissie Wellington
4 x Ironman World Champion
Extreme Bike Battle Show Louise Minchin
From the BBC sofa to Team GB triathlete
Swim Smooth
Technique advice session
Have-a-go skills session Rear Gear Adjustment
14:30 14:45
Rachel, Gee and Dan Atherton Q&A with the legendary siblings
Georgia Taylor-Brown
15:00 15:30
Q&A with the Olympic distance triathlete
Matt Prior
Former England cricket legend
16:00 16:15
Hydraulic Disc Brake Care – Part 1
Yiannis Christadoulou
13:30 14:00
CYTECH WORKSHOPS
Extreme Bike Battle Show Have-a-go skills session
The trail ahead for UK MTB tourism
12:15 13:00
Meet ‘Generation Alpha’
EXTREME BIKE BATTLE & WORKSHOPS
Extreme Bike Battle Show Have-a-go skills session
Front Gear Adjustment
Helen Wyman
10 x GB and 2 x European CX champion
35
SCHEDULES
* P lease note schedules are sometimes subject to change. Please visit the website for the latest timings.
Sunday 31 March SUBARU PERFORMANCE THEATRE
st
220 TRIATHLON EXPERTS STAGE
10:15
EXTREME BIKE BATTLE & WORKSHOPS Extreme Bike Battle Show
Q&A with Team Wiggins Le Col & Trinity Sports Management
10:30
Swim Smooth
Technique advice session
10:45
Have-a-go skills session
Bar Taping
Extreme Bike Battle Show
Wheel Truing
Leigh Timmis
11:00
Guinness cycling world record holder
Coach Joe Beer
11:30
Combining training & nutrition
Ben Tullett
12:00
The mens junior CX World Champion
Andy Lewis
12:30
Olympic Gold-winning Paratriathlete
Duncan Dollimore and Anna Glowinski
12:45
Cycling UK’s impact on cycling
13:00
Have-a-go skills session Alain Rumpf
13:30
Discover Switzerland!
Andrew Turner
Open water swim coaching
13:45
Rear Gear Adjustment James Louter
14:15
How Qhubeka is changing lives
Fiona Quinn
14:30 15:00
CYTECH WORKSHOPS
Q&A with the endurance adventurer
Katie Archibald 36
Olympic and World track cycling champion
Extreme Bike Battle Show Have-a-go skills session
Front Gear Adjustment
A to Z Exhibitors
(SEE MAP ON PAGE 50) (
= also stocks triathlon products)
220 Triathlon Experts Stage
220 Triathlon Magazine
www.220triathlon.com
2XU
www.2xu.com
LB1640
4iiii
www.4iiii.com
LB650
Active Root
www.activeroot.co.uk
TR1552
After Accident Care team LTD
www.aacareteam.co.uk
LB560
After Shokz
www.aftershokz.co.uk
LB650
Ahooga
www.velorution.com
Alba Optics
www.albaoptics.cc
Alton Sports
www.altonsports.co.uk
TR1240
Aqua Sphere
www.aquasphereswim.com
TR1240
ARCC Innovations • www.arccinnovations.com
LB120 / GA13 LB740
LB134 / GA14
Facebook: @arccinnovations • Twitter: @arccinnovations • Instagram: @arccinnovations ARCC Innovations is a state of the art R&D engineering centre based in Cambridge. With the future always in mind, we design and develop premium products and systems. We currently offer two original all-steel lightweight bicycle designs, along with our unique Gen II e2-pod Intelligent Power System which is also available on Moulton TSR® cycles.
LB1330
Argon 18
www.argon18bike.com/en
Armourtex
armourtex-cycles.co.uk
LB214
AS Bikes
www.asbikes.co.uk
LB700
Armaurto • www.armaurto.com
LB1052
Facebook: @ArmaUrto • Instagram: @armaurto Since 2015 ArmaUrto has worked tirelessly to develop the finest Italian manufactured Cycling apparel (designed in the UK though!) incorporating protection ARMA for critical areas of the body such as Shoulders, Elbows and Hips to reduce the risk and injury in the event of a fall. 37
EXHIBITORS
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= also stocks triathlon products)
LB720 / TR1
Ashmei
ashmei.com
Atherton Bikes
www.athertonbikes.com
LB630
Athlos Triathlon
www.athlostriathlon.com
TR1151
Back in Action
www.backinaction.co.uk
LB510
Beet it
www.beet-it.com
LB316
BiblioVélo
www.bibliovelo.com
LB1302
Big Bobble Hats
www.bigbobblehats.co.uk
LB1100
Bike Bag Warehouse
www.bikebagwarehouse.com
LB962
Bike Box Alan
www.bikeboxalan.com
LB400
Bike Breaks Girona • www.gironacyclecentre.com
LB315
Facebook: @bikebreaks • Twitter: @bikebreaks • Instagram: @bikebreaks Bike Breaks Girona Cycle Centre opened back in 2008. It is incredible how much Girona has evolved into the cycling hub it is today since then. And we have seen it all and played a big part of this development. We’ve seen Girona grow from the days when it was just locals and a few tourists cruising around the streets, to the pro cycling hub it is today.
Bike the UK for MS
www.biketheukforms.org
LB212
Bike Weekender
www.bikeweekender.com
LB215
Bkool
www.bkool.com
LB1310
Black Sheep Cycling
uk.blacksheepcycling.cc
LB830
Blaupunkt - Falk
www.blaupunkt.com
LB1000
BLUNT Umbrellas
www.bluntumbrellas.com
LB1520
Bollé
www.bolle.com
LB520
Bowman Cycles
bowman-cycles.com
LB521
Brightside Bike Lights
www.brightside.bike
LB362
British Triathlon Federation • www.britishtriathlon.org
TR1260
Facebook: @RideCannondale • Twitter: @ridecannondale • Instagram: @ridecannondale British Triathlon is a Federation, whose members are the Home Nation’s Associations of Triathlon England, Triathlon Scotland and Welsh Triathlon. We are responsible for matters such as the Great Britain Elite, Paratriathlon and AgeGroup Teams, British and International events, Anti-Doping and International Representation. 38
Brompton
www.velorution.com
Buccaneer Sportswear
www.bswsports.co.uk
Calibre Bikes
www.calibre-bikes.com
LB120 / GA13 TR1451 LB730 / GA24
LB1130
Cannondale • www.cannondale.com Facebook: @RideCannondale • Twitter: @ridecannondale • Instagram: @ridecannondale
Widely regarded as the bike industry’s leading innovator with game-changing technologies, Cannondale and its handcrafted bicycles continue to be recognized by organizations from both inside and outside the industry. This is summed up in our mantra: Never settle in our quest to create the perfect ride!
Canyon
www.canyon.com
LB860 / TR1160
Casquette Magazine
www.casquette.co.uk
Casquette Live
Ceepo
www.ceepo.bike
LB1410
Cervélo
www.cervelo.com
LB1110
Chapeau
www.chapeau.cc
LB910
Cherry Marketing Institute
www.choosecherries.co.uk
LB702
Chia Charge
www.chiacharge.co.uk
TR1561
CJL Leisure Vehicles (Bike Vans)
www.cjlleisure.co.uk
LB972
Click Heat
www.clickheat.eu
LB319
Clif Bar
www.clifbar.com
LB1540
Cloud Massage
www.cloudmassage.co.uk
TR1550
LB110
Coco-Mat.Bike • www.coco-mat.bike
Facebook: @cocomatbike • Instagram: @cocomatbike Our wooden bikes are unique, because they are handmade in every detail. Each piece of wood used for the construction of the bikes, is grown in nature, with rain water and sun power. All those hours of sunlight warming the wood, is natural energy absorbed and radiating. Get on one of our bikes and let it take you on a ride in nature.
Compressport
www.compressport.com
TR1240
Cosmo
www.cosmoconnected.com
LB920
Cranked Mag
www.cranked.cc
LB142
Cycling Holiday Tours Mallorca
www.cyclingholidaytoursmallorca.com
TR1564 39
EXHIBITORS
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= also stocks triathlon products)
Cycling UK
www.cyclinguk.org
LB960
Cycliq
www.cycliq.com
LB920
Cyclist Magazine • www.cyclistmag.co.uk
Cyclist Cafe
Facebook: @CyclistMag • Twitter: @cyclist • Instagram: @cyclist_mag The magazine dedicated to the thrill of the ride. The most exhilarating cycle routes and sportives in the world. The most in-depth road bike reviews alongside coverage of all the latest must-have kit and apparel. Expert opinion from our team of dedicated, expert riders. The stories behind the biggest brand names and most influential people in cycling.
TR1350
Cyclo Technology
cyclohelmets.co.uk
Cycloc
cycloc.com/ps
LB640
Cyclorise
www.cyclorise.com
LB620
Cyprus Tourism Organisation
www.visitcyprus.com
TR141
Cytech
www.cytech.training
LB611
D-Day Anniversary Cycle Ride
www.ddaycycleride.org.uk
LB1701
Dare 2 Tri
www.dare2tri.com
LB1630
De Rosa
www.derosa.it
LB1310
Dirty Dog Eyewear • www.dirtydog.com
LB1520
Facebook: @DirtyDog • Twitter: @DirtyDog • Instagram: @dirtydogeyewear_official Dirty Dog Eyewear are comfortable, good-looking and durable sunglasses, goggles and optical frames made from tough, lightweight materials. Enjoy a crystal clear experience with sleek design contours that will wrap around your face with style. A complete 360-degree revolution in eyewear technology. Your need for amazing eyewear will be satisfied!
DK Products
www.dkcustomproducts.com
LB314
Dynaplug
www.dynaplug.com
LB920
Electric Smart Bike
–
Elite
www.elite-it.com
LB920
Ellis Jones
www.ellisjones.co.uk
LB321
Extra
www.extrauk.co.uk
LB1540
Eyepod
sportsglasses.online
LB661
40
LB115
Fibrax
www.fibrax.com
LB230
Finishline
www.finishlineusa.com
LB920
Fizik
www.fizik.com
LB1540
Flapjackery
flapjackery.co.uk
TR1561
Focus Bikes
www.focus-bikes.com
LB1210
Foor
www.foor.co.uk
LB1640
ForBicy
www.forbicy.com
LB740
Fred’s Bicyles
www.fredsbicycles.co.uk
LB1301
Freewheel
www.freewheel.co.uk
LB920
Fulcrum
www.fulcrumwheels.com
LB1610
GALANCK
www.galanck.myshopify.com
LB651
Garmin
www.garmin.com
LB920
Gazelle
www.velorution.com
Go Bike Go
gobikego.ch
LB120 / GA13 LB317
LB511 / GA15
GoCycle • www.gocycle.com Facebook: @Gocycle • Twitter: @Gocycle • Instagram: @gocycle_official
Gocycle’s mission is simple: to create the world’s best urban electric bikes. A task which began in 2002 when former McLaren design engineer Richard Thorpe embarked upon creating his two-wheeled electric dream. 16 years on and that dream is a reality with Gocycle renowned the world over for its innovative products, stylish designs and pioneering spirit.
Go!Mate
www.gomate.de
LB220
Gore
www.gorewear.com
TR1240
Gousto
www.gousto.co.uk
LB310
GT Bicycles
www.gtbicycles.com
LB1230
Gu
www.guenergy.co.uk
TR1240
GURU Bike Fit
www.gurucycling.com
LB1220
Haibike
www.velorution.com
LB120 / GA13
Hedkayse
www.hedkayse.com
LB141 41
EXHIBITORS
(
= also stocks triathlon products)
Hope Technology • www.hopetech.com
LB160
Facebook: @hopetech • Twitter: @Hopetech • Instagram: @hopetech Hope Technology is one of the world leaders in engineering bicycle components. Since 1989, owners Ian Weatherill and Simon Sharp have been pushing the industry forward through designing, testing and manufacturing virtually all products in-house at the factory in Barnoldswick, United Kingdom.
Hello Fresh
www.hellofresh.co.uk
LB360
Hoka One One
www.hokaoneone.eu
TR1240
Honest Hemp
honesthemp.co.uk
TR1454
Hövding
www.hovding.com
LB460
Hummingbird Bikes
www.hummingbirdbike.com
Hump
respro.com/hi-viz/hump
LB850
Hunt Bike Wheels
www.huntbikewheels.com
LB842
HUUB
www.huubdesign.com
Hydrate Mate
www.hydratemate.com
Incus Performance Ltd
www.incusperformance.com
Ison Distribution • www.ison-distribution.com
GA19
TR1460 LB211 TR1660
LB800
Facebook: @IsonDistribution • Twitter: @Ison_insider • Instagram: @isondistribution Established in 1992, Ison Distribution has long been established as an outstanding distributor of high-quality bicycles, parts and accessories. With 27 years experience and many knowledgeable staff, Ison is always on hand to provide bicycle expertise and advice. We offer sound ideas and products to retail dealers in various countries.
IRIS
www.i-ris.cc
Juicy Bike Ltd
www.juicybike.co.uk
C2 LB130 / GA17
TR1152
Juzo UK • www.juzo.com Facebook: @Juzo.uk We at Juzo are passionate about developing medical aids that accompany patients during their therapy from start to finish. Our compression garments, supports and orthoses are made with latest technology and offer patients custom solutions for any requirement.
Kabru Energiser For Your Body 42
www.kabru.org
TR1633
Kalkhoff
www.velorution.com
LB120 / GA13
Kandesent
www.kandesent.com
TR1051
Kask
www.kask.com
LB910
Kitbrix
www.kitbrix.com
TR1653
Koo
www.kooworld.cc
LB910
Kross UK
www.kross.pl
LB430
Kryptonite
www.kryptonitelock.com
LB920
Kvarner Region Tourist Board - Croatia www.kvarner.hr
TR1062
L-Bow Saftey Lights
www.l-bow.co
LB461
Lazer Helmets
www.lazersport.co.uk
LB920
Leon Cycles
www.leoncycle.de
LB150
Limar
www.limar.com
LB650
Litelok
www.litelok.com
LB956
Logo Electric Bike
www.velorution.com
London Bike Kitchen
www.lbk.org.uk
MAAP
eu.maap.cc
LB830
Madison Clothing
www.madison.cc
LB850
Mango Bikes
www.mangobikes.com
LB350
LB120 / GA13 Casquette Live
LB440
Marin Bikes • www.marinbikes.com Facebook: @marinbikesfb • Twitter: @marinbikes • Instagram: @marinbikes
At Marin, we believe life is better with bikes. Our brand was born in a cycling mecca, and we ride the same trails and routes that bred mountain bikes and many of the most prolific and innovative brands in our sport. At 30+ years old, we continue to have the same childlike fascination and obsession with bikes that brought us to this industry.
LB830
Maurten
www.maurten.com
Mavic
www.mavic.com
LB1620
Mclear
www.mclear.com
LB1200
MET Helmets
www.met-helmets.com
LB1120 43
EXHIBITORS
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= also stocks triathlon products)
LB120 / GA13
Micro Scooters
www.velorution.com
Mizuno Running Solution
emea.mizuno.com
LB1530
MOTIONLAB
www.motionlab-bags.com
TR1664
Moulton
www.velorution.com
MQ - Transforming Mental Health
www.mqmentalhealth.org
LB260
MTS Austria
www.austria.info
LB463
Muc-Off
www.muc-off.com
LB1420
Myomaster
www.myomaster.com
TR1450
NOWCA
www.nowca.org
TR1781
O2Feel
www.velorution.com
Oakley
www.oakley.com
Od Design
www.od-designs.co.uk
Okulan
www.okulan.com
On
www.on-running.com
TR1240
One Pro Nutrition
www.onepronutrition.com
TR1352
One Zipper
www.onezipper.gr
TR1351
Orange Bikes
www.orangebikes.co.uk
LB1010
Orbea Gain Electric
www.velorution.com
LB120 / GA13
Orro Bikes
www.orrobikes.com
LB1410
OTE Nutrition
www.otesports.co.uk
TR1440
Pacenti
www.pacenticycledesign.co.uk
Panther Electric Bikes • www.panther-ebike.co.uk
LB120 / GA13
LB120 / GA13 LB420 GA12 LB963 / TR1551
LB550
LB132
Facebook: @ebikes.warehouse • Twitter: @pantherebike
We have a passion for healthy living, nature and creating excellence within a business with huge potential. Electric Bikes are exciting and something that we really believe in. Over the last two years, we have developed and produced an innovative and stylish new collection of Panther Ebikes, all fitted with the very latest fully integrated Lithium batteries.
Pearl Izumi 44
www.pearlizumi.co.uk
LB750
Pinpoint
www.pinpointce.co.uk
LB650
Pirelli
velo.pirelli.com
LB1540
Polar
www.polar.com
TR1240
PRESCA
www.prescateamwear.com
LB500
Primal Pantry
www.primalpantry.com
LB320
Primal Wear
www.primalwear.com
LB552
Pro Lite
www.pro-lite.net
LB520
Pro Vision Custom Clothing
www.provisionclothing.com
LB1700
PUREXTRACTS
www.purextracts.co.uk
TR1455
Raleigh
www.velorution.com
LB120 / GA13
LB652
Rawvelo • www.rawvelo.com
Twitter: @Rawvelosports • Instagram: @rawvelo At Rawvelo our mission is simple – to provide the cleanest, healthiest and best tasting whole-food sports nutrition products - no compromise. We use only the highest quality organic ingredients and all our products are free from any artificial ingredients. For athletes who are as passionate about the food they eat as they are about the sport they do.
Reaper Accessories • www.reaperstore.co.uk
LB1600
Facebook: @reaperguards • Twitter: @ReaperGuards • Instagram: @reaperguards Our guards are made from 100% recyclable polypropylene so that they can be environmentally disposed of. The packaging that your guards arrive in is 100% recyclable too! We have created the largest and most varied array of designs to allow you to find the perfect match for you and your bike.
Renova
www.renovabike.it
LB660
RGT
www.roadgrandtours.com
LB540
Ribble Cycles • www.ribblecycles.co.uk Facebook: @RibbleCycles • Twitter: @ribblecycles • Instagram: @ribble_cycles
LB720
Our mechanics build every bike by hand, so know the products inside out, and our customer service team are all passionate cyclists ready to help and advise. So whether you’re wondering what bike to go for next, what kit to spec it out with or just want to run a query past us – get in touch, we’re happy to help.
Ridgeback Bikes
www.ridgeback.co.uk
LB920 45
EXHIBITORS
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= also stocks triathlon products)
LB134
Rohloff • www.ison-distribution.com Facebook: @Rohloff.AG • Twitter: @Rohloff_DE • Instagram: @rohloff_en
Experience the world with the most reliable bicycle drivetrain on the market. Rohloff AG is a manufacturer of innovative bicycle engineering components. The Speedhub 500/14, a 14-speed internal gear hub, was released in 1997 and is still going strong today. It is THE benchmark against which lesser bicycle transmissions are compared.
Ridgeback E-bikes
www.ridgeback.co.uk
GA20
Romet
www.romet.pl
LB631
Rose Bikes
www.rosebikes.ie
LB530
Roswheel
www.roswheel.com
LB330
Rotor Bike Components
www.rotorbike.com
LB1610
Runderwear
www.runderwear.co.uk
TR1150
Santa Cristina Castle, Italy
www.santacristinacastle.com
LB1711
Schindelhauer Electric Bikes
www.velorution.com
LB120 / GA13
LB820
Schwalbe UK • www.schwalbe.co.uk Facebook: @schwalbetires • Instagram: @schwalbetires
You will find SCHWALBE bike tires in the USA, in South Africa as well as in Japan, Australia and Europe! There are two reasons for this success. Firstly, we are “tire fanatics” and 100% committed to bikes as well as, for several years now, to wheelchairs. Secondly, our tires are not available everywhere, but exclusively from specialist shops!
See.Sense
www.seesense.cc
LB1300
Selkie
www.selkieswim.com
TR1380
Shimano Clothing
www.shimano.com
LB920 / LB750
Sick Bicycle Co
www.sickbicycle.co
LB760
Sigma Sports
www.sigmasports.com
LB830
Southsea Cycles – Biria UK • www.southsea-cycles.co.uk
GA18
Facebook: @southseacycles
We are a local business situated in the heart of the quirky, vibrant town of Southsea; where cycling is becoming more and more popular. What with our beautifully picturesque coastlines and our quaint pictorial cycle trails, we’re not surprised cycling is on the rise! Just remember…Nice People Ride Bikes! 46
SiS
www.scienceinsport.com
LB920
Specialized Bikes
www.specialized.com
LB830
Sportive Cycle Coaching • www.sportivecyclecoaching.co.uk
LB318
Andy Tomkins is a lifetime cyclist with 15 years of Sportive cycling experience and is a qualified Cycle Coach under the auspices of the Association of British Cycle Coaches. It really doesn’t matter whether you are a seasoned cyclist or a novice getting back to two wheels. Structured training and a bike that fits you properly will help to improve your performance and enjoyment of your time on a bike!
Squire Locks
www.squirelocks.co.uk
Sram
www.sram.com
Subaru • www.subaru.co.uk
Facebook: @OfficialSubaruUK • Twitter: @subaruuk • Instagram: @subaruuk
GA11 LB1430
LB1020 / Performance Theatre
We build cars that take you where other cars can’t. On road, off the beaten track and whatever weather you’re riding in, Subaru’s always-on Symmetrical All-wheel Drive provides unbeatable traction and control, no matter the conditions. Subaru – For your everyday adventures.
Surly • www.surlybikes.com Facebook: @SurlyBikes • Twitter: @Surly_Bikes • Instagram: @surlybikes
LB705
Many have tried — and failed — to define Surly. What we are is an assortment of personalities and humanoids all brought together by one common interest: bike nerdom. We make serious steel bikes for people who don’t take themselves too seriously. You don’t need to wear a uniform or kit to ride a Surly. Just throw your leg over and go.
Sustrans
www.sustrans.org.uk
LB1500
Swim Secure
www.swimsecure.co.uk
TR1280
Switzerland Tourism
www.myswitzerland.com
LB414
Tacx
www.tacx.com
LB830
Tails.com
tails.com
LB1205
Tern
www.velorution.com
The Beam
thebeam-europe.com
LB361
The Tonic Tribe
www.thetonictribe.com
LB116
The Vandal
www.thevandal.be
LB250
LB120 / GA13
47
EXHIBITORS
(
= also stocks triathlon products)
The Light Blue Cycles • www.thelightblue.co.uk
Facebook: @TheLightBlueBikes • Twitter: @LightBlueBikes • Instagram: @THE_LIGHT_BLUE
LB800
The Light Blue Bicycle began its life way back in 1895, when John Albert Townsend produced hand built bicycles for the wealthy members of Cambridge University. These custom made machines were produced in a converted dairy in Norfolk Street, Cambridge at a rate of around six per week. The Light Blue name was taken from the university colours.
C1
Threshold Sports
www.thresholdsports.co.uk
Tirol Werbung GmbH
www.tyrol.com
LB450
Titici Bike
www.titici.com
LB740
Torq Performance
www.torqfitness.co.uk
LB561
TRIMORE - XTERRA Greece
www.xterragreece.com
TR1351
Tri UK
www.triuk.com
LB1320
Turner Swim
www.turnerswim.co.uk
TR1453
Unbownd
uk.unbownd.com
TR1554
Urban Iki
www.urbaniki.com
LB920
USE - Exposure • www.exposurelights.com
Facebook: @ExposureLights • Twitter: @use_exposure • Instagram: @use_exposurelights
LB911
Ultimate Sports Engineering (USE) was founded in 1990 and is to this day driven by the obsession of creating the ultimate in innovative sports products. Today, Ultimate Sports Engineering encompasses design and production of: Cycling components (USE), Cycle lighting (Exposure Lights) and Marine Lighting (Exposure Marine).
VEL
www.vel.bike
LB830
Velobrands
www.velobrands.co.uk
LB910
VeloRution Electric Urban Stores
www.velorution.com
VeloVixen • www.velovixen.com
Facebook: @VeloVUK • Twitter: @velovixenuk • Instagram: @velovixenuk
LB120 / GA13
C3
VeloVixen offers women a range of hand-selected products that allow you to get more out of your cycling. So you feel comfortable on your bike and in your own skin. So you get places safely and efficiently, or perhaps more competitively. And so you look stylish and sophisticated whilst enjoying the thrill that only cycling can provide.
48
Velotels
www.velotels.es
LB207
Vit Stix
www.vitstix.com
TR1662
Vitus Bikes • www.vitusbikes.com
Facebook: @VitusBikes • Twitter: @vitusbikes • Instagram: @vitusbikes
LB710
At Vitus Bikes we’re riders first and foremost. Road riders, Enduro riders, DH riders. Boy riders, girl riders, fast riders, slow riders. But riders all. The bikes we make are the bikes we want to ride and it’s this passion that drives our brand.
Viva Velo Cycle Tours
www.vivavelo.uk
Volvo
www.volvocars.com
VONCRANK
voncrank.com
World Bicycle Relief • www.worldbicyclerelief.org
Facebook: @worldbicyclerelief • Twitter: @powerofbicycles • Instagram: @worldbicyclerelief
LB251 TR1260 LB411
LB830
WBR builds and distributes specially-designed, locally assembled bicycles. With the experience and expertise gained over the last 10 years designing and delivering more than 400,000 Buffalo Bicycles, WBR has developed an innovative and scalable model to address the great need for affordable transportation in rural areas of developing countries.
TR1153
Xiamen Skysun Import & Export
–
Xpolvia GPS Powered by Acer
www.xplova.com
Yonda
www.yondasports.com
TR1680
Zafiro Hotels
www.zafirohotels.com
LB210
Zapp
www.zapprideshare.com
LB562
Zhongce Rubber Group Co LTD
www.zc-rubber.com
LB209
Zone3 • www.zone3.com
Facebook: @Zone3Official • Twitter: @zone3official • Instagram: @zone3official
LB111
TR1670
Born from a spark of initiative during training sessions at a university campus, the Zone3 brand was founded in 2004. Now 15 years on Zone3 has organically grown to become the world’s highest rated triathlon brand, with more awardwinning reviews across the range than any other brand in the last eight years.
Zwift
www.zwift.com
LB920 49
FLOORPLAN
Who’s Where With over 300 of the biggest brands on offer, finding your way around the show floor can be a test of endurance! Here’s how to get from the GAs to the LBs...
EXIT
TEST TRACK
VIEWING AREA
HOPE ACADEMY KIDS TEST TRACK Cycling for Mental Health Advice Zone
CYCLIST CAFE
Cytech Workshops and Fastest Wrench
ENTRANCE HOLDING AREA 50
EXTREME BIKE BATTLE & BMX WORKSHOPS
VISITOR EXIT
FASTTRAXX PUMP TRA
220 TRIATHLON EXPERTS STAGE
ACK
COFFEE PIT STOP
CASQUETTE LIVE
ENDLESS POOLS & WETSUIT TESTING CHANGING ROOMS
SUBARU PERFORMANCE THEATRE
VISITOR ENTRANCE
51
OFFICIAL VEHICLE PARTNER
FOR YOUR EVERYDAY ADVENTURES.
Designed with your active lifestyle in mind, the Subaru Outback is ready to tackle any journey. We build cars that take you where other cars can’t. On road, off the beaten track and whatever weather you’re riding in, Subaru’s always-on Symmetrical All-wheel Drive provides unbeatable traction and control, no matter the conditions. Outback has the maximum five-star Euro NCAP safety rating and a host of safety technology fitted as standard, keeping you and your family safe at all times, wherever your adventure takes you. Win a day in the Team WIGGINS Le Col support car during a UK race! Visit our stand opposite the Subaru Performance Theatre for more information.
SUBARU OUTBACK RANGE fuel economy and CO2 results (WLTP): Combined 33.0mpg, CO2 emissions 166g/km. There is a new WLTP test used for fuel consumption & CO2 figures. CO2 figure shown is based on the outgoing NEDC test cycle & will be used to calculate vehicle tax on first registration. Only compare fuel consumption & CO2 figures with other cars tested to the same technical standard. Fuel consumption achieved in real life conditions & CO2 produced depends on a number of factors including accessories fitted (postregistration), variations in weather, driving styles & vehicle load. †Every vehicle marketed by Subaru (UK) Ltd, excluding WRX STI, is covered by a 5 Year/100,000 mile (whichever comes sooner) Limited Warranty which comprises of a standard 3 Year/60,000 mile (whichever is sooner) Manufacturer’s Warranty (bumper to bumper, excluding clutch driven plate) and an Extended Warranty (applies to powertrain only) provided by the importer.
