Foodie Solutions: Brunch Toolkit

Like a Pro TOOLKIT BRUNCH

The Ultimate Toolkit for Planning, Promoting, and Perfecting Your Brunch Service.

TheArt of BRUNCH

Welcome to our comprehensive guide for restaurants looking to elevate their brunch game.

Brunch has become an incredibly popular meal in recent years and is a fantastic opportunity for restaurants to attract new customers and increase revenue. Not only does it offer a unique opportunity to stand out from the competition and attract new customers, but it also allows you to capitalize on the weekend rush and extend your hours of operation.

But it’s not just about the bottom line. Offering a brunch menu can also foster customer loyalty and satisfaction. Brunch is often viewed as a leisurely, social meal - the perfect opportunity for customers to gather with friends and family. By providing a delicious and creative menu, you can create a memorable experience that will keep them coming back for more.

And let’s not forget the wide range of customers brunch appeals tofamilies, millennials, and older adults alike. By offering a balance of sweet and savoury options, as well as vegetarian and vegan options, you’ll ensure there’s something for everyone on your brunch menu.

In this toolkit, we’ll cover every aspect of brunch service, from planning and preparation to operations and execution, marketing and promotions, enhancing the customer experience and of course, recipe and menus ideas. We’ll arm you with the tips, best practices, and strategies you need to create and execute a successful brunch service that will keep your customers coming back for more.

So, whether you’re just starting out or looking to take your brunch service to the next level, this toolkit is here to help. Let’s get started!

We can help you with Demographic reporting specific to your restaurant. Contact your Sysco Representative today!

TARGET MARKET Identify

Identifying your target market and demographics is a crucial step in planning and preparing for brunch service. By understanding who your customers are, you can tailor your menu, atmosphere, and marketing efforts to appeal to them.

To identify your target market, consider factors such as age, income, occupation, and interests. For example, if your restaurant is located in a business district, young professionals may be a key demographic for your brunch service. On the other hand, if your restaurant is located near a family-friendly neighborhood, families with children may be your target market.

It’s also important to consider the demographics of the surrounding area, such as the median income and education level. This information can be found through market research and analysis, as well as through customer surveys and feedback.

Once you have a clear understanding of your target market, you can start creating your brunch menu and atmosphere to appeal to them. For example, if your target market is young professionals, you may want to focus on offering a more upscale, trendy brunch menu with unique and creative dishes. On the other hand, if your target market is families, you may want to offer a more kid-friendly menu with options such as pancakes and waffles.

62% of consumer love or like Brunch.

According to Datassential’s 2023 Spring Trend Report.

holidays

Take a look at last year by pulling your data and setting a plan from the insights learned during these holidays. Review your business as a whole – staffing levels, ordering guides, menu offerings, hours of operation, take-out packaging and more. Make the necessary tweaks to accommodate the shift in business. Now is the perfect time to prospect new opportunities to increase sales.

Easter Mother’s Day

Commonly found on breakfast and lunch menus throughout the year, ham shines as the main holiday entrée in most Easter feasts. When deciding what kind of ham you’ll be serving this Easter, consider the application and customer expectations. This year since most buffets, banquet and carving stations are suspended, create a family-style brunch to-go including a ham with carving instructions. Also, include a choice of sides and desserts to round out your family meal.

As the biggest day of the year for the foodservice industry, the heat is on to prepare top-quality dishes and impeccable service for diners. Adjusting your normal menu and service can leave lasting impressions on guests and make every mom feel special on their big day. Go above and beyond to make moms feel special by offering a single rose, free dessert, cheese platter, or even a cocktail, mocktail, or spritzer. Say thank you to each mom that dines at your restaurant or leave a special note with coupons for future visits in your take-out packaging.

Menu

5

Ways

To Create a Balance of Savoury and Sweet Options

Creating a balance of sweet and savoury options on your brunch menu is crucial for satisfying a wide range of customers’ tastes and preferences.

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Offer a Variety of Options.

Having a mix of sweet and savoury items on your menu will give customers the opportunity to choose what they prefer. This can include items such as pancakes, French toast, and waffles for the sweet-lovers, and items such as eggs, bacon, and breakfast burritos for the savoury-lovers.

Use Seasonal Ingredients.

Incorporating seasonal ingredients into your menu can help you create new, exciting dishes that will appeal to both sweet and savoury palates. For example, using fresh berries for a waffles or pancakes in the summer, or using pumpkin or sweet potatoes for savoury dishes in the fall.

Think Outside the Box.

Experiment with different flavours and ingredients to create unique and interesting dishes that will appeal to both sweet and savoury palates. For example, try incorporating a sweet and savoury twist to a classic dish like French toast by adding a savoury topping such as bacon and maple syrup.

Use a Balance of Textures.

Creating a balance of textures can make a dish more interesting and appealing. For example, a dish with a crispy exterior and a creamy interior can be a great balance of textures.

Offer Options For Dietary Restrictions.

Offering options for dietary restrictions can help you create a more inclusive menu that appeals to a wide range of customers. This can include options for vegetarians, vegans, and gluten-free diners.

Smoothie Bowls 1

3

2 Waffles

Classic Eggs Benedict

10 Mouth-Watering

MENU IDEAS TO WOW YOUR GUESTS

Creating a brunch menu is an opportunity to showcase your creativity and offer something unique and delicious to your customers. The key to a successful brunch menu is to offer a variety of options that appeal to a wide range of customers, including traditional brunch favourites, as well as unique and creative dishes.

When creating your menu, it’s important to keep in mind the tastes and preferences of your target market. For example, if your target market is young professionals, you may want to focus on offering a more upscale, trendy brunch menu with unique and creative dishes. On the other hand, if your target market is families, you may want to offer a more kid-friendly menu with options such as pancakes and waffles.

Researching popular brunch items and trends is a great way to get inspiration for your menu. Pay attention to what other restaurants are offering, as well as customer feedback.

MENU Tip

Compound butter- a butter creamed with other ingredients such as herbs, fruit, spices, garlic, or wine- a great vehicle for big flavours. Add to steaks or seafood to enhance a dish and make it more luxurious and increase diner-perceived value.

MAKE YOUR BRUNCH ITEMS Stand Out

Finally, it’s also important to consider how your menu items will be prepared and presented. Here are just a few ideas chefs can use to create visually appealing and delicious brunch menu items.

PLAY WITH COLOUR

Use a variety of colourful ingredients to create a visually striking plate. This can be done with fruits, vegetables, and sauces to create a vibrant and appetizing presentation.

STACK IT UP

Stack various ingredients on top of each other for an eyecatching tower of flavours.

USE DESCRIPTIVE & APPETIZING LANGUAGE

Entice customers and make them more likely to order these dishes.

GET CREATIVE WITH GARNISHES

Use unexpected garnishes to add an element of surprise to your dishes. For example, a sprinkle of chopped herbs, a drizzle of infused oil, or a dusting of powdered sugar can take a dish from ordinary to extraordinary.

USE EDIBLE FLOWERS

Edible flowers can add a touch of beauty and elegance to any plate. They can be used as a garnish or as part of the dish itself.

CREATE A BED OF EDIBLE GREENS

Use edible greens like microgreens, sprouts, or herbs as a bed for your dishes. This not only adds a pop of colour, but also adds a fresh and healthy element to the plate.

USE DRIZZLES AND SAUCES

A simple drizzle of a flavourful sauce can take a dish from ordinary to extraordinary. Think about using aioli, hollandaise, or a balsamic reduction to add a touch of elegance to your dishes.

USE UNIQUE SERVING WARE

Instead of traditional plates, consider using unique serving ware such as s wooden board, a mason jar, or a mini skillet to give your dishes a rustic or homemade feel.

CREATIVE PRESENTATION TECHNIQUES

Use garnishes and other ingredients to add texture and flavour to your dishes.

Offering Vegetarian and Vegan Options

Offering vegan and vegetarian options on your brunch menu can be a great idea for a restaurant. It allows your restaurant to cater to a wider range of customers, including those who follow plant-based diets for health reasons, environmental reasons or ethical reasons. Plus, having a variety of options can attract customers who are looking for lighter or healthier options, or those who have dietary restrictions. Not only that, but it can also make your restaurant stand out in a crowded market and attract customers who are looking for unique and creative menu items. And let’s not forget, it can also help increase your sales and revenue as more and more people are choosing to follow plant-based diets.

Vegan frittatas made with chickpea flour.

Vegan omelets made with chickpea flour or veggies.

Vegan smoothie bowls with a variety of fruits and superfoods.

ProTip

Vegan pancakes and waffles with plant-based butter and syrup.

Check out our Elevating Your Menu With PlantBased Menu Items Toolkit for ideas and solutions to incorporate plant-based items into your menu!

Vegan eggs benedict made with tofu or tempeh.

Tofu scramble with veggies, served with hash browns or roasted potatoes.

Vegan avocado toast with a variety of toppings such as tomato, sprouts, and microgreens.

Vegan breakfast pizzas with veggies, plant-based meats, and cheeses.

Vegan breakfast burritos filled with black beans, veggies and avocado.

Vegan breakfast bowls with quinoa, veggies, and avocado.

Bakery products

Bagels and English Muffins are the top breakfast bakery items offered at restaurants. Baker’s Source delivers solutions that save time and effort while enabling bakers of any background to excel at delighting their customers.

can complement or be the main feature of every meal.

Balancing Quality and Value: The Art of Brunch Menu Pricing

When it comes to pricing brunch menu items, restaurants have a delicate balance to strike. On one hand, they want to offer competitive prices that will attract customers and keep them coming back. On the other hand, they need to make sure they’re covering all of their costs and making a profit. So, what should restaurants consider when pricing their brunch menu items?

First and foremost, restaurants should take a close look at the cost of ingredients. This includes not only the cost of the food itself, but also the cost of packaging, transportation, and storage. Restaurants should also factor in the cost of labour, including wages, benefits, and taxes. It’s important to make sure that the prices on the menu are high enough to cover all of these costs and still leave room for a profit.

Next, restaurants should consider the prices of their competitors. This doesn’t mean that restaurants should simply match the prices of their competition, but they should at least be aware of what other restaurants in

the area are charging for similar menu items. By having a good understanding of the local market, restaurants can price their menu items competitively, without undercutting themselves.

Another important factor to consider is the type of restaurant and the atmosphere it creates. For example, a high-end restaurant with a fine dining atmosphere may be able to charge more for their brunch menu items than a casual restaurant. Similarly, a restaurant with a unique, specialty menu may be able to charge more for their brunch items than a restaurant with a more standard menu.

Restaurants should also consider the time of year when pricing their brunch menu items. For example, prices may be higher during peak seasons when there is a high demand for brunch. On the other hand, during off-peak seasons, prices may be lower to attract customers.

Additionally, Restaurants can offer a brunch specials and limited-time promotions to attract customers and increase sales. Offering a prix-fixe menu or a bottomless mimosa option can also be a great way to increase revenue while keeping menu prices competitive.

Lastly, it’s important to remember that pricing is not a one-time decision. Restaurants should regularly review and adjust their prices as needed. This can be done by monitoring sales, customer feedback, and changes in the local market.

Pricing brunch menu items can be a complex task for a restaurant. Restaurants must consider the cost of ingredients, labour, competition, type of restaurant, time of year, specials and promotions, and regular review of prices and make adjustments accordingly. By keeping these factors in mind, restaurants can find the sweet spot that will attract customers, increase sales, and turn a profit.

Brunch

Balancing the Brunch Rush: Mastering Staffing and Scheduling for Success

Proper staffing and scheduling are essential to ensure a smooth and successful brunch service. Having enough staff to handle the rush and provide excellent customer service is crucial. This includes not only having enough servers, but also enough kitchen staff to prepare and serve the food in a timely manner.

When scheduling staff, it’s important to consider the expected volume of customers during brunch service.

Typically, brunch service is busiest on weekends, so it’s important to have enough staff to handle the rush. It’s also important to consider the staff-to-customer ratio to ensure that customers are being served in a timely manner.

In addition to scheduling enough staff, it’s also important to consider the skill level and experience of your staff. Brunch service can be demanding, so it’s important to have staff that are well-trained and experienced in handling a busy service.

It’s also important to consider the role of the staff during brunch service. This includes not only servers and kitchen staff, but also bartenders and baristas. Having staff that are well-trained in making coffee and other beverages is essential for a successful brunch service.

Proper scheduling is also important to ensure that you have enough staff during peak hours, but also not over-staffing during slow hours. This can help to reduce labour costs and increase efficiency.

Having a clear schedule and communication with the staff is also essential. This can be done by creating a schedule that is easy to read and understand, as well as by holding pre-shift meetings to communicate any changes or important information.

Brunch Rush? Be Prepared with the Right Staffing Strategy

Proper staffing and scheduling are crucial for a successful brunch service. Here are a few considerations to keep in mind when planning for your brunch service:

1. Plan for a busy rush: Brunch is typically a busy time for restaurants, so make sure you have enough staff on hand to handle the rush. This includes servers, cooks, bussers, and dishwashers.

2. Schedule staff for peak brunch hours: Be sure to schedule staff for the busiest brunch hours. This will ensure that you have enough staff on hand to handle the rush and provide excellent service to your customers.

3. Consider part-time staff: Part-time staff can be a great option for brunch service as they can be scheduled for specific hours and are usually more flexible.

4 Train your staff on brunch menu: It is important to have a well-trained staff that knows your menu and can make recommendations to customers. This is especially important for brunch service when menu items are different than lunch or dinner.

5. Have a plan for call-offs: No matter how well you plan, staff call-offs can happen. Have a plan in place for dealing with unexpected staff shortages to minimize disruptions to your brunch service.

6. Consider cross-training your staff: Cross-training your staff can be a great way to ensure that you have enough staff on hand to handle any situation. Train your servers to do some of the tasks of bussers, hosts, and bartenders, and vice versa.

7. Be flexible: Be prepared to make adjustments to your staffing and scheduling as needed. Be open to feedback from your staff and make changes as necessary to ensure a smooth brunch service.

By keeping these staffing and scheduling considerations in mind, you can ensure that your brunch service runs smoothly, providing your customers with a great experience and keeping your staff happy.

HOW TO BEST PACKAGE YOUR TAKE-OUT AND DELIVERY

How can we help ensure your food arrives at its destination in the same condition as it leaves your restaurant?

HOT / COLD

Separate hot and cold items. Use different compartments or delivery bags based on product temperature. This showcases your thoughtfulness and integrity of your menu items. Good packaging will help control temperature and ensure customer satisfaction.

PLACEMENT

Test your takeout packaging, place your top-selling items and beverage in your current packaging. Close the takeout bags and boxes as if it was ready for pick-up. Set it on the counter and let it sit for at least 20 minutes. Open it up and make a judgment call on the quality. Is it fresh? Do you see room for improvement? Consider making adjustments to your packaging or menu item.

Be sure to use perforated sections on the packaging for ventilation to allow steam and moisture to escape. If you do not have this type of packaging, cut holes and retest. If it improves your quality, consider purchasing ventilated packaging. Ventilation is important for crispy items like fries and chicken tenders. brunch menu.

PACKAGING

With the increase in take-out and delivery, many consumers prefer environmentally preferable packaging. They will value your sensitivity to the environment and will create repeat business.

DRINKS/COCKTAILS

Make sure lids stay securely in place. Choose a lid that will not leak during transit.

TAMPER-EVIDENT

Ensure your customers’ safety and peace of mind by utilizing tamper-evident products. Leads to a greater trust in your restaurant, especially if they are a first-time diner.

10

Tips

For Optimizing Customer Flow

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Implement a reservations system: By allowing customers to make reservations in advance, you can better control the flow of customers and reduce wait times.

Utilize a waitlist: Having a waitlist system in place allows customers to wait in a comfortable area and receive updates on wait times.

Optimize seating arrangements: By arranging tables and seating in a way that maximizes space and flow, you can reduce congestion and wait times.

Implement table management software: Table management software can help you to track table availability and customer wait times in real-time.

Train your staff to be efficient: Provide your staff with the necessary training on how to handle customer flow and reduce wait times, such as effective seating and table management techniques.

Say goodbye to long wait times and hello to seamless customer flow. With our top 10 tips, you can offer a firstclass experience and keep your customers coming back for more. From implementing a reservations system to providing entertainment while they wait, we’ve got you covered. Utilize technology, optimize seating arrangements, train your staff, and more.

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Offer pre-order or take-out options: By offering pre-order or take-out options, you can reduce wait times for customers who are in a hurry.

Use technology to reduce wait times: Utilize technology such as mobile ordering, digital menu boards, and self-service kiosks to speed up the ordering process and reduce wait times.

Provide entertainment while waiting: Provide customers with entertainment, such as music or TV, while they wait to reduce wait times and keep them occupied.

Have a clear communication system: Having a clear communication system between the front-of-house and the kitchen can help to reduce wait times by ensuring that orders are processed quickly and accurately.

Monitor and analyze data: Monitor and analyze data such as customer flow and wait times to identify patterns and identify areas for improvement.

Strategies for upselling and cross-selling menu items

Upselling and cross-selling are great strategies for increasing sales and boosting revenue in any restaurant, and brunch is no exception. Here are a few tips on how to effectively upsell and cross-sell menu items at your brunch spot:

1. Train your staff to be knowledgeable about the menu. They should be able to recommend menu items that complement each other, and suggest additional items that will enhance the overall dining experience.

2. Offer specials or deals on menu items that are less popular or have a higher profit margin. This can be a great way to increase sales and clear out inventory.

3

. Use creative menu descriptions that make menu items sound irresistible. Use descriptive words and phrases that will make customers crave the food.

4. Create a sense of exclusivity by offering limited-time menu items or specials. This can create a sense of urgency and encourage customers to try something new.

5. Offer a brunch cocktail or mocktail specials, like a brunch-themed Bloody Mary or a sparkling wine cocktail.

6. Create a sense of community and encourage customers to share dishes by offering family-style options.

7 Provide a variety of options for different dietary restrictions. This can encourage repeat business from customers who appreciate the restaurant’s accommodation.

By implementing these strategies, you can increase sales, boost revenue, and create a more enjoyable dining experience for your customers. Whether it’s through upselling or cross-selling, the key is to understand what your customers want and to present menu items in a way that makes them irresistible.

& PROMOTIONS Marketing

Social Media

The Key to Boosting Your Brunch Business

One of the best ways to boost your brunch business is by utilizing social media to promote your specials and events.

First things first, make sure you have a strong presence on the main social media platforms like Facebook, Instagram, and Twitter. This will allow you to reach a wider audience and interact with customers in real time.

One way to promote your brunch specials is by creating visually appealing posts featuring mouth-

watering pictures of your dishes. Use hashtags and geotags to make your posts more discoverable to potential customers in your area.

Another great way to promote your brunch events is by hosting Instagram Live or Facebook Live sessions where you showcase your dishes, give behindthe-scenes looks at your kitchen, or even host cooking demos. This will give your followers a sense of exclusivity and make them more likely to visit your restaurant.

You can also use social media to offer special promotions and discounts for your brunch service. For example, offer a free mimosa or Caesar with the purchase of a brunch entrée, and promote it on social media using a unique hashtag.

Finally, don’t forget to interact with your followers! Respond to comments and messages, and ask for feedback on your brunch menu. This will not only help you improve your service, but also create a loyal customer base.

Social media can be a powerful tool to promote your brunch specials and events and drive more customers to your restaurant. By creating visually appealing posts, hosting live sessions, offering promotions and discounts, and interacting with your followers, you can create a loyal customer base and boost your brunch business.

SAMPLE MARKETING KIT

Choose

Item recommendations:

• Minimize your menu options.

• Feature low labour and igh profit items.

• Select those that are easily packaged and travel well.

• Limit your options to 20-30 items.

Additional Suggestions:

• Offer family-size meal options, as well as individual portions.

• Pre-payment over the phone or on-line.

• Include any delivery or service fees and extra costs for disposable containers in the menu price.

• Carry-out: Designate pickup station inside front door or curbside pickup.

• Delivery: Leave items on front porch with text that delivery has arrived.

Boosting Brunch Business

Are you looking for a new way to promote your brunch menu and bring in more customers? Look no further than partnering with local influencers and bloggers! By teaming up with influencers and bloggers in your community, you can tap into their large and engaged following to promote your brunch specials and events. These individuals have built a loyal following based on their personal brand and expertise, and their endorsement can be incredibly powerful in driving business to your restaurant.

Here are a few ways you can work with influencers and bloggers to promote your brunch:

HOST A BRUNCH EVENT:

Invite influencers and bloggers to a special bruncevent at your restaurant. Not only will they get to sample your delicious brunch menu, but they also can take photos and share their experience with their followers.

OFFER EXCLUSIVE DEALS:

Partner with influencers and bloggers to offer exclusive deals and discounts to their followers. This can be a great way to entice new customers to try your brunch menu.

3 WAYS TO FIND INFLUENCERS

USE SOCIAL MEDIA

Start by searching for hashtags related to your industry or location, and look for individuals with a large and engaged following.

CONNECT WITH LOCAL BLOGGERS

COLLABORATE ON CONTENT:

Work with influencers and bloggers to create content that showcases your brunch menu and highlights the unique features of your restaurant. This can include blog posts, Instagram stories, and videos.

GIVEAWAYS:

Partner with influencers to run a giveaway for a brunch for two or a gift card for their followers. This can be a great way to increase the reach of your restaurant and build brand awareness.

Many local bloggers have a following of loyal readers and are a great resource for promoting you. Search for food or lifestyle bloggers in your area and reach out to them directly to discuss potential partnership opportunities.

ATTEND INDUSTRY EVENTS

Attending industry events like food festivals and trade shows can be a great way to connect with influencers and bloggers. Network with other industry professionals and look for individuals who are active on social media and have a strong following.

Sysco Restaurant Solutions offers marketing services to give you an edge over the competition and stand out in today’s foodservice industry. We are your one-stop shop when making your goals a reality – we add the creativity your restaurant needs to complement the growth of your business.

A restaurant solutions team committed to helping you achieve your business goals.

Your Goals. Our Expertise. LET’S DO THIS!

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Determine which tier you qualify for and select your Restaurant Solutions.

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Less than $9,500 CAD

Average Monthly Spend with Sysco

Self–Service

Utilizing Sysco Studio

Includes Only Sysco Studio Access

Sysco Studio Video Training Library

$9,500 CAD +

Average Monthly Spend with Sysco

Includes BASIC +

Up to $2,300 in Value Annually from Restaurant Solutions

Restaurant Solutions

Sysco Studio Access: 24/7 access to Sysco’s restaurant platform Sysco Studio, including training videos, FAQs, and live chat. Create and design recipes and menus, as well as re-engineer your menu for higher profitability. $1500 Value – Included FREE!

Sysco Studio Video Training Library: Instant access to our expert video library, including step-by-step instructional videos featuring the Sysco Studio Recipe, Menu Engineering, and Design modules. Included FREE!

Sysco Studio Consultation: Pro and Premium users are eligible for training from Sysco consultants on how to best utilize Sysco Studio. $300 Value

$25k CAD +

Average Monthly Spend with Sysco

Includes BASIC +

Up to $6,000 in Value Annually from Restaurant Solutions

Social Media Consultation: Assessment of your social media channels and recommendations to help you align with best practices and opportunities for your business. Standard social media strategy guide included. $300 Value

Menu Design: Menu design based on your branding, décor and industry trends. Primary $1800 Value / Secondary $500 Value

Menu Modifications: Modifications/edits to previously designed menus, add/remove menu items, layout changes, design changes, etc. $500 Value

Google Business Profile Consultation: Setup your profile and provide you with best practices for utilizing your Google Business Profile. $300 Value

Limited Time Offers and Discounts

Are you looking for a new way to entice customers to try your brunch menu? Look no further than offering limited-time promotions and discounts!

Limited-time promotions and discounts are a great way to create a sense of urgency and drive customers to your restaurant. By offering a special deal or discount on your brunch menu, you can give customers an added incentive to visit your restaurant and try your delicious brunch offerings.

Here are a few ideas for limited-time promotions and discounts you can offer for your brunch menu.

“Weekend Brunch Special”: Offer a discounted brunch menu on weekends, with items such as bottomless mimosas or bloody marys.

“Early Bird Special”: Offer discounted prices on brunch items for customers who arrive before a certain time, such as before 10 am.

“Family Brunch”: Offer a special brunch menu for families, with items such as pancakes, waffles and omelets, with a discounted price for children.

“Brunch for Two”: Offer a special brunch package for couples, including items such as eggs benedict, French toast and bacon, along with a bottle of champagne or sparkling wine.

“Weekday Brunch”: Offer a discounted brunch menu on weekdays, to encourage customers to come in for brunch during the week.

“Bargain Brunch”: Offer a special brunch menu at a discounted price, with items such as quiche, frittatas and sandwiches.

“Build Your Own Brunch”: Offer customers the ability to create their own brunch by choosing from a selection of items such as eggs, bacon, waffles, yogurt, and fruits.

“Brunch and Bubbles”: Offer a brunch menu with items such as smoked salmon and avocado toast, and a bottle of sparkling wine or champagne.

“Brunch and a Show”: Partner with a local theater or comedy club to offer brunch and a show package, which includes a discounted brunch and tickets to a live performance.

“Brunch and a Movie”: Partner with a local movie theater to offer a brunch and movie package, which includes a discounted brunch and movie tickets.

the BRUNCH EXPERIENCE Enhancing

Outdoor Brunch:

How Patio Dining Elevates the Experience

When it comes to brunch, the experience is just as important as the food. And what better way to enhance that experience than by offering outdoor seating and patio dining?

Not only does outdoor seating give customers the option to enjoy the beautiful weather, it also provides a unique atmosphere that sets your restaurant apart from the rest. Patio dining allows customers to feel like they’re dining in their own backyard, creating a comfortable and relaxed vibe that’s perfect for a leisurely brunch.

But it’s not just about the ambiance, offering outdoor seating also allows for more space and can help alleviate crowding in your restaurant. This can be especially beneficial during peak brunch hours when wait times can be

longer. Plus, it’s a great way to increase your restaurant’s capacity, allowing you to serve more customers and boost your bottom line.

Another great thing about outdoor seating is that it can be a draw for customers who may not have otherwise considered your restaurant. People are always looking for new outdoor dining options and if your restaurant can offer a beautiful patio, it can be a deciding factor when customers are choosing where to eat.

Of course, it’s important to keep in mind that offering outdoor seating also comes with additional responsibilities. You’ll need to make sure that your patio is well-maintained and comfortable for your customers. This includes things like providing enough seating, shade, and comfortable temperature.

But overall, offering outdoor seating and patio dining is a great way to enhance the brunch experience for your customers, and a great way to set your restaurant apart from the rest. So, consider it as an option to elevate your brunch service and attract more customers.

ProTip

Drive revenue by offering partially prepared items to finish at home. Great opportunity to market towards busy families that are on-the-go!

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Brunch Ambiance: 4 Ways to Stand Out

Creating the perfect atmosphere is key to any dining experience, and brunch is no exception. When it comes to brunch, creating a brunch-specific atmosphere and ambiance can help set your restaurant apart and attract customers who are looking for a unique brunch experience.

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One way to create a brunchspecific atmosphere is by decorating your restaurant in a way that’s fitting for the meal. This could include things like using pastel colours, floral arrangements, and natural light to create a cheerful and inviting space. You could also play with the furniture, for example, using comfortable booths and tables with benches to create a more casual and relaxed feel.

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Another way to create a brunchspecific atmosphere is by incorporating music that fits the meal. For example, playing soft jazz or acoustic music in the background can help set a relaxing and leisurely tone.

But it’s not just about the visual and auditory elements. The way you serve brunch can also play a big role in creating a brunch-specific atmosphere. For example, offering a buffet-style brunch can create a more casual and relaxed atmosphere, while offering a sit-down brunch service can create a more formal and elegant atmosphere.

It’s also important to consider the time of day when creating a brunch-specific atmosphere. For example, if you’re serving brunch on weekends, you might want to create a more laid-back atmosphere with a focus on relaxation and leisure. On the other hand, if you’re serving brunch on weekdays, you might want to create a more professional atmosphere with a focus on productivity and networking.

Ultimately, creating a brunchspecific atmosphere and ambiance is about understanding your customers and what they’re looking for in a brunch experience.

By considering the visual, auditory, and service elements, you can create an atmosphere that’s perfect for your customers and helps set your restaurant apart.

Fun Brunch Ideas

BUILD THE DONUT OF YOUR DREAMS

Start by offering a selection of donuts as a base. Mix and match modern and traditional filling options for a gourmet twist. Finish off the donut with a flavourful frosting, glaze or icing. Create a unique and memorable experience for your guests by allowing them to use their imagination and experiment with the best ingredients.

FILLING AND TOPPING IDEAS

• Cannoli filling

• Pie fillings: apple, blueberry, cherry

• Marshmallow crème topping

• Creamy peanut butter

• Grape jelly

BREAKFAST BOWLS

A contemporary approach to cater to the popularity of health-conscious consumers: including vegetarians, vegans and for those who are living a gluten-free life-style. Breakfast bowls are the perfect template for experimentation, offering endless combinations of new flavours, including regional, global and seasonal ingredients.

BACON

Place a twist on traditional bacon and take it to another level by offering bacon flights. Include eye-catching varieties with exceptional flavours and infused bacon options. Have fun creating your own signature bacon flavour.

TAKE HOME Action Station

Take the decision-making out of customization for your guests with a “build-your-own” visual presentation board. Get hands-on and add value by providing guests with an interactive virtual experience, featuring a chef to watch and follow along with, while creating the perfect presentation at home.

Anything Waffled

Elevate your waffle by whipping up some fresh ideas. Create a take-home experience by including various types of waffles.

• Waffle Fondue – Use chocolate base fondue paired with waffles and fresh fruit for an interactive action station.

• Fruitful Flavours – Brighten up your waffle presentation with fresh fruit like berries, bananas, apples and kiwi.

• Flavoured Waffles – Try combining chocolate or red velvet cake mix with your waffle mix to create a new and exciting dessert waffle flavour.

• Chicken and Waffles Twist – Pair your waffles with fried chicken and add your favourite sauces for a fun dipping experience.

Bagel Bonanza

Endless bagel flavours can be paired with fresh spreads, allowing your customers to enjoy a variety of blended tastes.

Egg-Stravaganza

Eggs provide the comfort customers want, but have the versatility to be customized. Offer a variety of unique and flavourful ingredients and sauces.

Pancake Bar

So many topping choices! Create your take-home pancake bar with assorted fresh and fun berries, fruits, and decadent toppings. Think bananas, peaches, pineapple, mango, kiwi, pomegranate seeds chocolate chips, mini marshmallows, marshmallow fluff, assorted nuts, cinnamon sugar and peanut butter.

Biscuits Galore

Create a variety of fun biscuit combinations: sweet, savoury, or spicy. Match them with tasty spreads or create signature

Smoked Salmon

Cured

SUPC: 5359637

ITEM: Atlantic Smoked Salmon

PACK SIZE: 4 / 1 kg SCC: 10068689146713

PREPARE THE CRAB CAKE

MAKE BREAKFAST DISHES MEMORABLE WITH KNORR ® PROFESSIONAL HOLLANDIASE

Offer something a little outside the box with this Crab Cake Benedict served with a sauce of wilted baby spinach and melted Boursin cheese, then paired with grilled tomato and asparagus.

PREPARE THE CRAB CAKE

• Whisk together the mayonnaise and egg until fully combined. In a separate bowl, combine the next 9 ingredients and fold together until evenly mixed.

• Fold the crab mixture into the mayonnaise mixture until fully combined. Refrigerate the crab cake mixture for at least 1 hour.

• Form the crab mixture into 20 thick patties. Dust each patty with flour.

• Add enough oil to a large sauté pan to thickly coat the bottom with about 2/3 cm of oil and heat over medium-high heat. Fry the patties for about 3 minutes per side, or until golden brown and heated through.

PREPARE THE SPINACH AND BOURSIN HOLLANDAISE

• Bring the prepared Knorr® Hollandaise Sauce Mix to a simmer in a pan over medium heat.

• Add the cheese and spinach, and stir until the cheese has melted and the spinach has wilted.

• Hold hot for service.

• Top half of toasted English muffin with sautéed spinach, one cooked crab cake, followed by poached egg and Spinach and Boursin Hollandaise sauce. Garnish with chopped chives and serve.

• These crab cakes pair well with grilled tomato and asparagus.

1. Melt 1.5 kg of salted butter or salted margarine over low heat.

2. Blend in contents of this package (800 g) and stir well.

3. Add 3 liters of cold water, bring to a boil and simmer for 1 minute stirring constantly

1. Melt unsalted butter or Becel® margarine over low heat

2. Blend in sauce mix and stir well

3. Add could bring to a boil and simmer for 1 minute stirring constantly

Heat and serve. The Sauce Hollandaise may also be heated in a microwave at high power but not in this foil-lined pack.