1 minute read
KICKOFF TIME!
from Super Bowl 2023
by Sysco Canada
FOLLOW THESE TOP 10 MARKETING TIPS TO HELP BRING HOME THE BACON THIS SUPER BOWL!
Run a special menu! Guests are excited to see what you have to offer when it comes to apps and snacks!
Offer guests a small discount for reservations; If you are taking reservations, offer guests a discount for reserving at least a week in advance.
Use your database! If you aren't already, now is a great time to get a monthly newsletter circulating to tell guests about your upcoming event! Through social media, tent cards, and staff word of mouth, ensure to get your message out there!
Bring in an MC for the night - as exciting as the Super Bowl can be, its still a 3+ hour event. Having an MC to help entertain during commercial breaks or even after the half time show can be highly beneficial to keep customers engaged!
In the same vein, having that MC schedule fun quick events through the game can boost your sales. Offering football trivia, games, karaoke, can keep the party going, even during those lengthy breaks.
Check with your suppliers for prizes! Customers love a good give away!
Check with your suppliers to see if they have any extra SWAG that can be handed out to customers as prizes. This can be something as simple as movie passes, drink koozie, and more!
Make the menu match the game - this can be a fun option to make the game more personalized. Now that we know who is playing in the BIG GAME, play up the cuisine. Kansas City is known for the BBQ game, so play up some burnt ends and cheesy corn. Philly knows the Cheesesteak and soft pretzels like no other!
Have an outdoor space you aren't using? Try turning it into a tailgater haven! Get those patio heaters out of storage and open up your patio for a few hours before kickoff!
Promote take away! Some guests will prefer to watch the game from the comfort of their own home. Good thing you have a mouth watering take out menu to offer!
Overtime Promo - want to try something crazy? Offer guests a special promo if the game goes into overtime! This can be a discounted appetizer or drink!
