• 82% of travelers in North America use social media • 40% of Travelers share Leisure travel experiences on social media • #1 influence on the travel planning process is friends and family • Make it part of your schedule. 30 minutes a day for Social Media. Do not let it become a time suck.
• It is best to stick to 3 primary Platforms, and then add a few secondary if needed
• Versatile – photo, video, web articles • Successful for referring to website • Consistently the highest engaged platform
• All about the photo • Good platform to create Local Growth • High growth
• • • •
Timely information Good for quick distribution, conversation Very short snippets of info Talk about Daily Specials or Community Events
• Set up other employees /mangers with appropriate access • Only make yourself or one person the administrator
• You can customize this button Options include: • Book Now • Contact Us • Watch Video • Sign Up • Buttons can linked to a specific web address to take the customers their.
• Before you launch post a few posts so your page is not empty • Link your Facebook page to your web page • Link your Facebook page to your Twitter and Instagram accounts
Not everything you post needs a link. If you limit the number of links, you will bring more value to the ones that do!
To compose a tweet in the proper format, you need to have all of the individual elements in the correct order. Start your tweet with text and then add a link. Make sure to include the attribution with @mentions if applicable. Then add hashtags and insert your image.
“Whether you’re managing an international brand like Nike, or a local deli, it’s important to say thank-you to every follower who asks a question, has a problem, or gives you a compliment. Some will respond back, and others will retweet your response simply because they want to show their friends that you’ve engaged with them.”
A strong bio can lead to more followers, and will introduce your brand. Be descriptive and to the point. Don’t try to be too funny or witty as humor can be subjective .
By Tweeting consistently and at the right times, you will keep followers engaged and will keep your brand in the spotlight
Tweeting Daily Specials is great! If you are always selling you will be unfollowed quickly. Talk about involvement in Community Events. Sponsor a local hockey team? Update the scores. Avoid hot topics like politics. Save it for your personal account.
Treat your photos like a professional photo shoot • Be aware of lighting, composition and camera angle to best showcase the object . There are lots of tutorials on Youtube.
Take Multiple Shots • Taking a few shots from a few angles will help you find the perfect shot
Keep the photos Interesting • Don’t just post pictures of food. • use the environment take actions shots of staff • Be Creative
What’s a Hashtag? • The hashtag is likely the most popular means of categorizing content on social media. • It makes your own content discoverable and allows you to find relevant content from other people and businesses
• Be Specific • Cater to the social network you’re using • Come up with relevant, un branded hashtags
• Go to long or too clever • Have more hashtags than words • Hashtag everything
There are over 178 Million photos tagged on Instagram #Food and over 56 Million tagged #Foodporn #FOODIE #HUNGRY
#CHEFLIFE
#NOMNOM
#YUMMY #FOOD
#ARTOFPLATING
• Go to www.google.com/business • Sign in with a google account • Choose your type of business • Search your business name • Click on your business and click “I am authorized” • Verify by phone or post card • Once you have the access code you will be able to post to and edit you google+ page
1. Go to the Tripadvisor business page and choose you type of business 2. Enter the Name and city of your business and select your business from the list that appears. 3. Once your official Business page appears click “Register Now� 4. Choose Management Center and select the task you would like to do. This is were you can track and respond to reviews
Handles • Use the same handle as much as possible across all Channels
Tags • Tagging is a great way to give credit or create involvement Content Strategy • Remember the golden rule: Content should be wildly informative or wildly entertaining and timely
Negative Reviews • Acknowledge the reviewers concerns and thank them for their feedback. Always respond in a professional manner even when you think it is unfair. Tip: Offering the customer a comment card can keep the negative review offline. Highlight the positive • Encourage customers to post reviews online after having a positive experience and respond to these reviews as well.
“We don’t have a choice on Whether we do social Media. The questions is how WELL we do it. “ - Erik Qualman Socialnomics.net