Brunch like a Pro Toolkit

Always proud to Love Local

Our island-wide network is built on local expertise

Growers, bakers, roasters and cheesemakers; the island of Ireland boasts a wealth of talent when it comes to local producers and makers.

We at Sysco are proud to work with a top-class network of local suppliers to bring you and your business the very best of Irish ingredients and flavour.

To learn more about our suppliers and how their products can support your menu needs speak to your Area Sales Manager or visit order.syscoireland.com

Dockrell's Carrots - Wexford

Cashel Blue - Tipperary

Lispopple Apples - Dublin

WELCOMETOTHE ARTOF

We’ve nurtured and developed the largest network of local producers and growers in the industry which means that we can always bring you the freshest, finest

most innovative food products. This Sysco Christmas preview is all

working smart and showcasing clever ways to use our range of products

time, labour and costs, and ultimately help you be successful this festive season.

WELCOME TO OUR COMPREHENSIVE GUIDE FOR RESTAURANTS LOOKING TO ELEVATE THEIR BRUNCH GAME.

MEET THE TEAM

Brunch has become an incredibly popular meal in recent years and is a fantastic opportunity for restaurants to attract new customers and increase revenue. Not only does it offer a unique opportunity to stand out from the competition and attract new customers, but it also allows you to capitalise on the weekend rush and extend your hours of operation.

But it’s not just about the bottom line. Offering a brunch menu can also foster customer loyalty and satisfaction. Brunch is often viewed as a leisurely, social meal - the perfect opportunity for customers to gather with friends and family. By providing a delicious and creative menu, you can create a memorable experience that will keep them coming back for more.

WHAT’S INSIDE?

04 Perfect Brunch Planning

· Identify your target market

Favourite brunch holidays

06 Menu Development

· 5 ways to create a balance of sweet & savoury

· Fruit & veg

· Dairy, eggs & alternatives

· 7 mouth watering menu ideas

Make your

Sysco development chefs: Ben Arnold, Simon Hudson and Liam Byrd.

Our team of in-house development chefs taste, test and experiment with a wide range of new products across our extensive portfolio. They come up with clever ways to use prepared and labour-saving products, jazzing them up easily to make an impact on the menu. Between them, the team have over 30 years of experience working as chefs. Their industry knowledge is exceptional, making them a fantastic resource for you, our customers.

MEET THE TEAM

Our team of in-house development chefs taste, test and experiment with a wide range of new products across our extensive portfolio. They come up with clever ways to use prepared and labour saving products, jazzing them up to easily make an impact on the menu. Between them, the team have over 30 years experience working as chefs. Their industry knowledge is exceptional, making them a fantastic resource for our customers.

PERFECT BRUNCH PLANNING

IDENTIFY

YOUR TARGET MARKET

IDENTIFYING YOUR TARGET

MARKET AND DEMOGRAPHICS IS A CRUCIAL STEP IN PLANNING AND PREPARING FOR BRUNCH SERVICE.

By understanding who your customers are, you can tailor your menu, atmosphere, and marketing efforts to appeal to them.

To identify your target market, consider factors such as age, income, occupation, and interests. For example, if your restaurant is located in a business district, young professionals may be a key demographic for your brunch service. On the other hand, if your restaurant is located near a family-friendly neighborhood, families with children may be your target market.

It’s also important to consider the demographics of the surrounding area, such as the medium income and age profile. This information can be found through market research and analysis, as well as through customer surveys and feedback.

Once you have a clear understanding of your target market, you can start creating your brunch menu and atmosphere to appeal to them. For example, if your target market is young professionals, you may want to focus on offering a more upscale, trendy brunch menu with unique and creative dishes. On the other hand, if your target market is families, you may want to offer a more child-friendly menu with options such as pancakes and waffles.

FAVOURITE

BRUNCH HOLIDAYS

Take a look at last year by pulling your data and setting a plan from the insights learned during these holidays. Review your business as a whole – staffing levels, ordering guides, menu offerings, hours of operation, take-out packaging and more. Make the necessary tweaks to accommodate the shift in business. Now is the perfect time to prospect new opportunities to increase sales.

EASTER

Commonly found on breakfast and lunch menus throughout the year, ham shines as the main holiday entrée in most Easter feasts. When deciding what kind of ham you’ll be serving this Easter, consider the application and customer expectations. This year since most buffets, banquet and carving stations are suspended, create a family-style brunch to-go including a ham with carving instructions. Also, include a choice of sides and desserts to round out your family meal.

MOTHER’S DAY

As one of the biggest days of the year for the foodservice industry, the heat is on to prepare top-quality dishes and impeccable service for diners. Adjusting your normal menu and service can leave lasting impressions on guests. Go above and beyond to make mothers feel special by offering a single rose, free dessert, cheese platter, or even a cocktail, mocktail, or spritzer.

5 WAYS

TO CREATE A BALANCE OF SWEET & SAVOURY

CREATING A BALANCE OF SWEET AND SAVOURY OPTIONS ON YOUR BRUNCH MENU IS CRUCIAL FOR SATISFYING A WIDE RANGE OF CUSTOMERS’ TASTES AND PREFERENCES...

01

OFFER A VARIETY OF OPTIONS

Having a mix of sweet and savoury items on your menu will give customers the opportunity to choose what they prefer. This can include items such as pancakes, French toast, and waffles for the sweetlovers, and items such as eggs, bacon, and breakfast burritos for the savoury-lovers.

03

THINK OUTSIDE THE BOX

Experiment with different flavours and ingredients to create unique and interesting dishes that will appeal to both sweet and savoury palates. For example, try incorporating a sweet and savoury twist to a classic dish like French toast by adding a savoury topping such as bacon and maple syrup.

OPTIONS FOR DIETARY RESTRICTIONS

Offering options for dietary restrictions can help you create a more inclusive menu that appeals to a wide range of customers. This can include options for vegetarians, vegans, and gluten-free diners.

02

USE SEASONAL INGREDIENTS

Incorporating seasonal ingredients into your menu can help you create new, exciting dishes that will appeal to both sweet and savoury palates. For example, using fresh berries for a waffles or pancakes in the summer, or using pumpkin or sweet potatoes for savoury dishes in the autumn.

USE A BALANCE OF TEXTURES

Creating a balance of textures can make a dish more interesting and appealing. For example, a dish with a crispy exterior and a creamy interior can be a great balance of textures. 04

FRUIT & VEG

FW600

FW605

BR3008 Melon Medley Pot

BR3009 Pineapple Chunk Pot

FW620 Canteloupe Melon

FW622 Honeydew Melon

VW754

FW608

FW603

CH1195

7 MOUTH WATERING

MENU IDEAS TO WOW YOUR CUSTOMERS

CREATING A BRUNCH MENU IS AN OPPORTUNITY TO SHOWCASE YOUR CREATIVITY AND OFFER SOMETHING UNIQUE AND DELICIOUS TO YOUR CUSTOMERS.

The key to a successful brunch menu is to offer a variety of options that appeal to a wide range of customers, including traditional brunch favourites, as well as unique and creative dishes.

When creating your menu, it’s important to keep in mind the tastes and preferences of your target market. For example, if your target market is young professionals, you may want to focus on offering a more upscale, trendy brunch menu with unique and creative dishes. On the other hand, if your target market is families, you may want to offer a more kid-friendly menu with options such as pancakes and waffles.

34630

MAKE YOUR BRUNCH ITEMS

STAND OUT

FINALLY, IT’S ALSO IMPORTANT TO CONSIDER HOW YOUR MENU ITEMS WILL BE PREPARED AND PRESENTED.

Here are just a few ideas chefs can use to create visually appealing and delicious brunch menu items.

PLAY WITH COLOUR

Use a variety of colourful ingredients to create a visually striking plate. This can be done with fruits, vegetables, and sauces to create a vibrant and appetising presentation.

GET CREATIVE WITH GARNISHES

Use unexpected garnishes to add an element of surprise to your dishes. For example, a sprinkle of chopped herbs, a drizzle of infused oil, or a dusting of powdered sugar can take a dish from ordinary to extraordinary.

CREATE A BED OF EDIBLE GREENS

Use edible greens like microgreens, sprouts, or herbs as a bed for your dishes. This not only adds a pop of colour, but also adds a fresh and healthy element to the plate.

STACK IT UP

Stack various ingredients on top of each other for an eye-catching tower of flavours.

USE DESCRIPTIVE & APPETISING LANGUAGE

Entice customers and make them more likely to order these dishes.

USE UNIQUE SERVING WARE

Instead of traditional plates, consider using unique serving ware such as a wooden board, a mason jar, or a mini skillet to give your dishes a rustic or homemade feel.

USE EDIBLE FLOWERS

Edible flowers can add a touch of beauty and elegance to any plate. They can be used as a garnish or as part of the dish itself.

USE DRIZZLES & SAUCES

A simple drizzle of a flavourful sauce can take a dish from ordinary to extraordinary. Think about using aioli, hollandaise, or a balsamic reduction to add a touch of elegance to your dishes.

CREATIVE PRESENTATION TECHNIQUES

Use garnishes and other ingredients to add texture and flavour to your dishes.

VEGETARIAN & VEGAN

OFFERING OPTIONS

Offering vegan and vegetarian options on your brunch menu can be a great idea for a restaurant. It allows your restaurant to cater to a wider range of customers, having a variety of options can attract customers who are looking for lighter or healthier options, or those who have dietary restrictions. And let’s not forget, it can also help increase your sales and revenue as more and more people are choosing to follow plant-based diets.

Vegan smoothie bowls with a variety of fruits and superfoods

Vegan breakfast bowls with quinoa, veggies, and avocado

Vegetarian omelets with veggies

Tofu scramble with veggies, served with hash browns or roasted potatoes

Vegan breakfast burritos filled with black beans, veggies and avocado

Vegan avocado toast with a variety of toppings such as tomato, sprouts, and microgreens

Vegan pancakes and waffles with plant-based butter and syrup

Vegan breakfast pizzas with veggies, plant baked meat alternatives and cheeses

SEA-CUTERIE

A FUN TWIST ON A CHARCUTERIE BOARD, MAKE IT A “SEA-CUTERIE” USING SEAFOOD INSTEAD OF THE TRADITIONAL MEATS.

Use the charcuterie board as an inspiration to mix and match different smoked or cured seafood items into one memorable plate that can be shared at home. Include accoutrements that compliment your main offerings: pickled vegetables, creamy dips, mustards, hot or smokey sauces, crackers, toasts, crispy breads and capers.

482326

Pesto di Pra Genoese Pesto Premium 1x1kg

490829

Hegarty’s Farmhouse Cheddar Cheese Wedge 1x1kg

Z627

Sundried Tomatoes 1x1kg

FS222

Portico Cold Smoked Salmon Sliced 1x1.25kg

FS058

Daly’s Sliced Smoked Salmon 1x700-900g

FS1043

Ballycotton Oak Smoked Salmon Sliced (2 sides) 2x1.25kg

FS948

Daly’s Hot Smoked Salmon BBQ 1x700g

FS690Z

Daly’s Hot Smoked Mackerel 120-150g 1x4.86kg

FS208

Gigas Oysters 1x30’s

482471

TM189 Red Cherry Tomatoes 1x250g

TM191

Yellow Cherry Tomatoes 1x250g

482305

San Michele Sliced Parma Ham 1x250g

Di Lecce Pitted Green Olives with Aromatic Herbs 1x3kg

SL326 Rocket 1 x 500g

BR1009Z Bridor Sandwich

P243Z Bagel Multigrain 48x126g

BR782Z

BR419Z Bagels Mixed Plain Sesame Seed & Poppy 48x125g

PRODUCTS BAKERY

CAN COMPLEMENT OR BE THE MAIN FEATURE OF EVERY MEAL.

Bagels and English Muffins are the top breakfast bakery items offered at restaurants. Baker’s Source delivers solutions that save time and effort while enabling bakers of any background to excel at delighting their customers.

BR784Z Multiseed Farmhouse Loaf GF 6x400g

T811Z

Bridor Croissant 23% Butter 60x70g

BR1027Z Part Baked Sourdough Batard Loaf 14x540g

BALANCING QUALITY & VALUE

THE ART OF BRUNCH MENU PRICING

WHEN IT COMES TO PRICING BRUNCH MENU ITEMS, RESTAURANTS HAVE A DELICATE BALANCE TO STRIKE.

On one hand, they want to offer competitive prices that will attract customers and keep them coming back. On the other hand, they need to make sure they’re covering all of their costs and making a profit. So, what should restaurants consider when pricing their brunch menu items?

01

First and foremost, restaurants should take a close look at the cost of ingredients. This includes not only the cost of the food itself, but also the cost of packaging, transportation, and storage. Restaurants should also factor in the cost of labour, including wages, benefits and taxes.

Restaurants should also consider the time of year when pricing their brunch menu items. For example, prices may be higher during peak seasons when there is a high demand for brunch. On the other hand, during off-peak seasons, prices may be lower to attract customers.

02 03

Next, restaurants should consider the prices of their competitors. This doesn’t mean that restaurants should simply match the prices of their competition, but they should at least be aware of what other restaurants in the area are charging for similar menu items.

Additionally, Restaurants can offer a brunch specials and limited-time promotions to attract customers and increase sales. Offering a prix-fixe menu or a bottomless mimosa option can also be a great way to increase revenue while keeping menu prices competitive.

Another important factor to consider is the type of restaurant and the atmosphere it creates. For example, a high-end restaurant with a fine dining atmosphere may be able to charge more for their brunch menu items than a casual restaurant. Similarly, a restaurant with a unique, specialty menu may be able to charge more for their brunch items than a restaurant with a more standard menu.

Lastly, it’s important to remember that pricing is not a one-time decision. Restaurants should regularly review and adjust their prices as needed. This can be done by monitoring sales, customer feedback, and changes in the local market.

BRUNCH IDEAS FUN

BUILD THE DONUT OF YOUR DREAMS

Start by offering a selection of donuts as a base. Mix and match modern and traditional filling options for a gourmet twist. Finish off the donut with a flavourful frosting, glaze or icing. Create a unique and memorable experience for your guests by allowing them to use their imagination and experiment with the best ingredients. 497785

BACON & CENTRE PLATE

Place a twist on traditional bacon and take it to another level by offering bacon flights. Include eye-catching varieties with exceptional flavours and infused bacon options. Have fun creating your own signature bacon flavour.

to cater to the popularity of health-conscious consumers:

vegans and for those who are living a gluten-free life-style.

bowls are the perfect template for experimentation, offering endless combinations of new flavours, including regional, global and seasonal ingredients.

BRUNCH OPERATIONS BEST PRACTICES

BRUNCH RUSH?

BE PREPARED WITH THE RIGHT STAFFING STRATEGY

PROPER STAFFING AND SCHEDULING ARE CRUCIAL FOR A SUCCESSFUL BRUNCH SERVICE. HERE ARE A FEW CONSIDERATIONS TO KEEP IN MIND WHEN PLANNING FOR YOUR BRUNCH SERVICE.

By keeping these staffing and scheduling considerations in mind, you can ensure that your brunch service runs smoothly, providing your customers with a great experience and keeping your staff happy.

PLAN FOR A BUSY RUSH:

Brunch is typically a busy time for restaurants, so make sure you have enough staff on hand to handle the rush. This includes servers, cooks and dishwashers.

SCHEDULE STAFF FOR PEAK BRUNCH HOURS:

Be sure to schedule staff for the busiest brunch hours. This will ensure that you have enough staff on hand to handle the rush and provide excellent service to your customers.

CONSIDER PART-TIME STAFF:

Part-time staff can be a great option for brunch service as they can be scheduled for specific hours and are usually more flexible.

TRAIN YOUR STAFF ON BRUNCH MENU:

It is important to have a well-trained staff that knows your menu and can make recommendations to customers. This is especially important for brunch service when menu items are different than lunch or dinner.

HAVE A PLAN FOR ABSENCE:

No matter how well you plan, staff absence can happen. Have a plan in place for dealing with unexpected staff shortages to minimise disruptions to your brunch service.

CONSIDER CROSS-TRAINING YOUR STAFF:

Cross-training your staff can be a great way to ensure that you have enough staff on hand to handle any situation. Train your servers to do some of the tasks of baristas, hosts, and bartenders and vice versa.

01 02 03 04 05 06 07

BE FLEXIBLE:

Be prepared to make adjustments to your staffing and scheduling as needed. Be open to feedback from your staff and make changes as necessary to ensure a smooth brunch service.

HOW TO BEST

PACKAGE YOUR TAKE-AWAY & DELIVERY

HOT / COLD

Separate hot and cold items. Use different compartments or delivery bags based on product temperature. This showcases your thoughtfulness and integrity of your menu items. Good packaging will help control temperature and ensure customer satisfaction.

02

PLACEMENT

Test your takeout packaging, place your topselling items and beverage in your current packaging. Close the take-out bags and boxes as if it was ready for pick-up. Set it on the counter and let it sit for at least 20 minutes. Open it up and make a judgment call on the quality. Is it fresh? Do you see room for improvement? Consider making adjustments to your packaging or menu item.

Be sure to use perforated sections on the packaging for ventilation to allow steam and moisture to escape. If you do not have this type of packaging, cut holes and retest. If it improves your quality, consider purchasing ventilated packaging. Ventilation is important for crispy items like fries and chicken tenders brunch menu.

PACKAGING

With the increase in take-out and delivery, many consumers prefer environmentally preferable packaging. They will value your sensitivity to the environment and will create repeat business.

TAMPER-EVIDENT

Ensure your customers’ safety and peace of mind by utilising tamper-evident products. Leads to a greater trust in your restaurant, especially if they are a first-time dinner.

DRINKS/COCKTAILS

Make sure lids stay securely in place.

Choose a lid that will not leak during transit. 04

CITAVO

FROM THE EARLY MORNING PICK-ME-UP TO THAT WARM, COMFORTING CUP SHARED WITH FRIENDS, WE KNOW THE IMPORTANCE OF GREAT COFFEE; NO MATTER THE OCCASION, IT’S A MOMENT TO SAVOUR.

That’s why we work with one of the best roasters in Europe and select the finest Arabica and Robusta beans to create our Espresso Modena a beautifully balanced blend with notes of honey, dried apricot, toast, and vanilla butter - to be enjoyed by all.

Whether you’re just starting out or you’re a well-loved local café; Citavo is with you every step of the way. The care we put into every single coffee bean sourced, roasted and poured is matched by industry-leading customer care and quality assurance, with only the very best products arriving at your door. We guarantee that each last sip is as good as the first, every time. So, all that’s left to do is savour the moment, with Citavo.

TASTING NOTES:

482187 Citavo Filter Coffee 65g 1x50

494377 Citavo Classic Espresso Modena Coffee Beans 8x1Kg

482128 Citavo Filter Coffee 8x250g

Honey

Dried apricot

Toast

Vanilla butter

BARISTA

TOP TIPS

AN EXCELLENT CUP OF COFFEE DOESN’T HAPPEN BY ACCIDENT. CONSIDER THESE TOP TIPS…

THE PERFECT GRIND

Having the grind right is so important. If your grind is too coarse, your extraction time will be too fast and the coffee will be sour and lack flavour. To get the perfect grind, use a medium-to-high setting, and pulse the grinder for three to five seconds at a time. Continue pulsing until you have a fine ground.

PUT IT TO THE TEST

Your coffee grind needs to be tested every day before opening. It will usually need a small adjustment, but not always. It also always needs to be adjusted if a fresh batch of coffee is put into the grinder, so encourage your team to start taste testing so you can be confident that every cup is as good as the first.

MILK IT

Steamed milk is smooth, heated milk with no bubbles. Use cold milk and a steel jug to ensure you get this right. To make perfectly steamed milk, first place the steam wand just below the surface of the milk until lightly foamed. Then plunge the steam wand into the milk to heat it further. Take care not to overheat it.

WASTE NOT

To ensure quality texture and hygiene, always serve milk fresh and never hold onto milk that has already been steamed. Get to know how much milk is required for each cup, and take care when pouring the milk so not to waste it.

HYGIENE IS KEY

When you’re done heating the milk, purge and wipe the steam wand after every use and remember to wipe the portafilters when you’re done, rinsing them with the water from the espresso machine before putting fresh grind into them. This will avoid stale grinds getting into a fresh coffee.

TAKE YOUR TIME WITH LATTE ART

Latte art is a skill that takes time to learn. When starting out, find an art design that works for you and perfect it. Then you can start expanding your skill. A heart is a popular first choice for a first latte art piece, so consider starting there. And remember, practice makes perfect.

10 TIPS

FOR OPTIMISING CUSTOMER FLOW

SAY GOODBYE TO LONG WAIT TIMES & HELLO TO SEAMLESS CUSTOMER FLOW.

With our top 10 tips, you can offer a first-class experience and keep your customers coming back for more. From implementing a reservations system to providing entertainment while they wait, we’ve got you covered. Utilise technology, optimise seating arrangements, train your staff, and more.

03

OPTIMISE SEATING ARRANGEMENTS:

By arranging tables and seating in a way that maximises space and flow, you can reduce congestion and wait times.

07

USE TECHNOLOGY TO REDUCE WAIT TIMES: Utilise technology such as mobile ordering, digital menu boards, and selfservice kiosks to speed up the ordering process and reduce wait times.

04

IMPLEMENT TABLE MANAGEMENT SOFTWARE:

Table management software can help you to track table availability and customer wait times in real-time.

08

PROVIDE ENTERTAINMENT WHILE WAITING:

Provide customers with entertainment, such as music or TV, while they wait to reduce wait times and keep them occupied.

01

IMPLEMENT A RESERVATIONS SYSTEM:

By allowing customers to make reservations in advance, you can better control the flow of customers and reduce wait times.

05

TRAIN YOUR STAFF TO BE EFFICIENT:

Provide your staff with the necessary training on how to handle customer flow and reduce wait times, such as effective seating and table management techniques.

09

HAVE A CLEAR COMMUNICATION SYSTEM:

Having a clear communication system between the front-ofhouse and the kitchen can help to reduce wait times by ensuring that orders are processed quickly and accurately.

02

UTILISE A WAITLIST:

Having a waitlist system in place allows customers to wait in a comfortable area and receive updates on wait times.

06

OFFER PRE-ORDER OR TAKE-OUT OPTIONS:

By offering pre-order or takeout options, you can reduce wait times for customers who are in a hurry.

10

MONITOR AND ANALYSE DATA:

Monitor and analyse data such as customer flow and wait times to identify patterns and identify areas for improvement.

STRATEGIES

FOR UPSELLING & CROSS-SELLING MENU ITEMS

UPSELLING AND CROSS-SELLING ARE GREAT STRATEGIES FOR INCREASING SALES AND BOOSTING REVENUE IN ANY RESTAURANT, AND BRUNCH IS NO EXCEPTION.

Here are a few tips on how to effectively upsell and cross-sell menu items at your brunch spot.

01

Train your staff to be knowledgeable about the menu. They should be able to recommend menu items that complement each other, and suggest additional items that will enhance the overall dining experience.

02

Offer specials or deals on menu items that are less popular or have a higher profit margin. This can be a great way to increase sales and clear out inventory.

03

Use creative menu descriptions that make menu items sound irresistible. Use descriptive words and phrases that will make customers crave the food.

04

Create a sense of exclusivity by offering limited-time menu items or specials. This can create a sense of urgency and encourage customers to try something new.

05

Offer a brunch cocktail or mocktail specials, like a brunchthemed Bloody Mary or a sparkling wine cocktail.

06

Create a sense of community and encourage customers to share dishes by offering family-style options.

07

Provide a variety of options for different dietary restrictions. This can encourage repeat business from customers who appreciate the restaurant’s accommodation.

By implementing these strategies, you can increase sales, boost revenue, and create a more enjoyable dining experience for your customers Whether it’s through upselling or cross-selling, the key is to understand what your customers want and to present menu items in a way that makes them irresistible.

MARKETING & PROMOTIONS

SOCIAL MEDIA

THE KEY TO BOOSTING YOUR BRUNCH BUSINESS

01

Firstly make sure you have a strong presence on the main social media platforms like Facebook, Instagram and Twitter. This will allow you to reach a wider audience and interact with customers in real time.

One way to promote your brunch specials is by creating visually appealing posts featuring mouth-watering pictures of your dishes. Use hashtags and geotags to make your posts more discoverable to potential customers in your area.

02

Another great way to promote your brunch events is by hosting Instagram Live or Facebook Live sessions where you showcase your dishes, give behind-the-scenes looks at your kitchen, or even host cooking demos.

03

You can also use social media to offer special promotions and discounts for your brunch service. For example, offer a free mimosa or Caesar with the purchase of a brunch entrée, and promote it on social media using a unique hashtag.

04

Finally, don’t forget to interact with your followers! Respond to comments and messages, and ask for feedback on your brunch menu. This will not only help you improve your service, but also create a loyal customer base.

05

Social media can be a powerful tool to promote your brunch specials and events and drive more customers to your restaurant. By creating visually appealing posts, hosting live sessions, offering promotions and discounts, and interacting with your followers, you can create a loyal customer base and boost your brunch business.

& BUBBLES BRUNCH

Brunch typically consists of breakfast style foods accompanied by coffee or an alcoholic beverage like a cocktail, mimosa or prosecco. Because of the alcoholic accompaniment, the trend has became a go to for celebrations. It has therefore enabled hospitality businesses to capitalise on the lull between breakfast and lunch. The opportunity to fill tables and offer attractive deals such as the ‘bottomless brunch’ trend now makes brunch a firm addition on many establishments’ weekend schedules.

Champagne

Pannier Brut

Sélection 750ml

BA150

Ballarin, Crémant de Bordeaux 750ml

PA100

BOOSTING

BRUNCH BUSINESS

ARE YOU LOOKING FOR A NEW WAY TO PROMOTE YOUR BRUNCH MENU AND BRING IN MORE CUSTOMERS? LOOK NO FURTHER THAN PARTNERING WITH LOCAL INFLUENCERS AND BLOGGERS!

By teaming up with influencers and bloggers in your community, you can tap into their large and engaged following to promote your brunch specials and events. These individuals have built a loyal following based on their personal brand and expertise, and their endorsement can be incredibly powerful in driving business to your restaurant. Here are a few ways you can work with influencers and bloggers to promote your brunch.

01

HOST A BRUNCH EVENT:

Invite influencers and bloggers to a special brunch event at your restaurant. Not only will they get to sample your delicious brunch menu, but they also can take photos and share their experience with their followers.

02

OFFER EXCLUSIVE DEALS:

Partner with influencers and bloggers to offer exclusive deals and discounts to their followers. This can be a great way to entice new customers to try your brunch menu.

3 WAYS

TO FIND INFLUENCERS

USE SOCIAL MEDIA

Start by searching for hashtags related to your industry or location and look for individuals with a large and engaged following.

CONNECT WITH LOCAL BLOGGERS

Many local bloggers have a following of loyal readers and are a great resource for promoting you. Search for food or lifestyle bloggers in your area and reach out to them directly to discuss potential partnership opportunities.

ATTEND INDUSTRY EVENTS

Attending industry events like food festivals and trade shows can be a great way to connect with influencers and bloggers. Network with other industry professionals and look for individuals who are active on social media and have a strong following.

03

COLLABORATE ON CONTENT:

Work with influencers and bloggers to create content that showcases your brunch menu and highlights the unique features of your restaurant. This can include blog posts, Instagram stories and videos.

04

GIVEAWAYS:

Partner with influencers to run a giveaway for a brunch for two or a gift card for their followers. This can be a great way to increase the reach of your restaurant and build brand awareness.

LIMITED TIME

DISCOUNTS

ARE YOU LOOKING FOR A NEW WAY TO ENTICE CUSTOMERS TO TRY YOUR BRUNCH MENU? LOOK NO FURTHER THAN OFFERING LIMITED-TIME PROMOTIONS AND DISCOUNTS!

Limited-time promotions and discounts are a great way to create a sense of urgency and drive customers to your restaurant. By offering a special deal or discount on your brunch menu, you can give customers an added incentive to visit your restaurant and try your delicious brunch offerings. Here are a few ideas for limited-time promotions and discounts you can offer for your brunch menu.

WEEKEND BRUNCH SPECIAL

Offer a discounted brunch menu on weekends, with items such as bottomless mimosas or bloody marys.

FAMILY BRUNCH

Offer a special brunch menu for families, with items such as pancakes, waffles and omelets, with a discounted price for children.

WEEKDAY

BRUNCH

Offer a special brunch menu at a discounted price, with items such as quiche, frittatas and sandwiches. OFFERS &

Offer a discounted brunch menu on weekdays, to encourage customers to come in for brunch during the week.

BUILD YOUR OWN BRUNCH

Offer customers the ability to create their own brunch by choosing from a selection of items such as eggs, bacon, waffles, yogurt and fruits.

BRUNCH AND A SHOW

Partner with a local theater or comedy club to offer brunch and a show package, which includes a discounted brunch and tickets to a live performance.

EARLY BIRD SPECIAL

Offer discounted prices on brunch items for customers who arrive before a certain time, such as before 10 am.

BRUNCH FOR TWO

Offer a special brunch package for couples, including items such as eggs benedict, French toast and bacon, along with a bottle of champagne or sparkling wine.

BARGAIN BRUNCH

BRUNCH AND BUBBLES

Offer a brunch menu with items such as smoked salmon and avocado toast, and a bottle of sparkling wine or champagne.

BRUNCH AND A MOVIE

Partner with a local cinema to offer a brunch and movie package, which includes a discounted brunch and movie tickets.

BRUNCH AMBIANCE

4 WAYS TO STAND OUT

CREATING THE PERFECT ATMOSPHERE IS KEY TO ANY DINING EXPERIENCE AND BRUNCH IS NO EXCEPTION. WHEN IT COMES TO BRUNCH, CREATING A BRUNCH-SPECIFIC ATMOSPHERE AND AMBIANCE CAN HELP SET YOUR RESTAURANT APART.

One way to create a brunch-specific atmosphere is by decorating your restaurant in a way that’s fitting for the meal. This could include things like using pastel colours, floral arrangements, and natural light to create a cheerful and inviting space. You could also play with the furniture, for example, using comfortable booths and tables with benches to create a more casual and relaxed feel.

Another way to create a brunch-specific atmosphere is by incorporating music that fits the meal. For example, playing soft jazz or acoustic music in the background can help set a relaxing and leisurely tone.

It’s also important to consider the time of day when creating a brunch-specific atmosphere. For example, if you’re serving brunch on weekends, you might want to create a more laid-back atmosphere with a focus on relaxation and leisure. On the other hand, if you’re serving brunch on weekdays, you might want to create a more professional atmosphere with a focus on productivity and networking.

But it’s not just about the visual and auditory elements. The way you serve brunch can also play a big role in creating a brunch-specific atmosphere. For example, offering a buffet-style brunch can create a more casual and relaxed atmosphere, while offering a sit-down brunch service can create a more formal and elegant atmosphere.

Ultimately, creating a brunch-specific atmosphere and ambiance is about understanding your customers and what they’re looking for in a brunch experience. By considering the visual, auditory and service elements, you can create an atmosphere that’s perfect for your customers and helps set your restaurant apart.

TAKE HOME

ACTION STATION

TAKE THE DECISION-MAKING OUT OF CUSTOMISATION FOR YOUR GUESTS WITH A “BUILD-YOUR-OWN” VISUAL PRESENTATION BOARD. GET HANDS-ON AND ADD VALUE BY PROVIDING GUESTS WITH AN INTERACTIVE VIRTUAL EXPERIENCE, FEATURING A CHEF TO WATCH AND FOLLOW ALONG WITH, WHILE CREATING THE PERFECT PRESENTATION AT HOME.

ANYTHING WAFFLED

Elevate your waffle by whipping up some fresh ideas. Create a take-home experience by including various types of waffles.

Waffle Fondue: Use chocolate base fondue paired with waffles and fresh fruit for an interactive action station.

Chicken & Waffles Twist: Pair your waffles with fried chicken and add your favourite sauces for a fun dipping experience.

Fruitful Flavours: Brighten up your waffle presentation with fresh fruit like berries, bananas, apples and kiwi.

Flavoured Waffles: Try combining chocolate or red velvet cake mix with your waffle mix to create a new and exciting dessert waffle flavour.

PANCAKE BAR

So many topping choices! Create your take-home pancake bar with assorted fresh and fun berries, fruits and decadent toppings. Think bananas, peaches, pineapple, mango, kiwi, pomegranate seeds chocolate chips, mini marshmallows, marshmallow fluff, assorted nuts, cinnamon sugar and peanut butter.

BAGEL BONANZA

Endless bagel flavours can be paired with fresh spreads, allowing your customers to enjoy a variety of blended tastes.

EGG-STRAVAGANZA

Eggs provide the comfort customers want, but have the versatility to be customized. Offer a variety of unique and flavourful ingredients and sauces.