SEO after Google’s Penguins, Pandas and Hummingbirds SEO in 2014
Google Guidelines Google being the master of search engines and new algorithms has always kept companies that offer SEO on their toes. Google has its own way to keep accountability at a high level when it comes to SEO and everything coupled with it. Companies providing SEO services have to keep a close check on the latest and updated guidelines that Google publishes. SEO dependent companies don’t do this out of convention- they do it out of necessity. If SEO companies don’t keep a close watch on Google’s new guidelines; their clients’ websites will suffer a lot of damage.
Website Quality With the advent of Panda, Penguin and Hummingbird that increased the requirement for Quality prone Websites, Quality Links and Improved User Query options respectively; SEO has went through a great deal since 2011 with the launch of Panda. Every company wants to be on the first page on Google’s Search Engine Results Pages, commonly known as SERP in the SEO world. The key to being no.1 is following the guidelines stated by Google. These are updated periodically and work as a helping hand. Google’s Guidelines are pretty simple to follow once you know what they want.
Good Understanding  The SEO world is cluttered with buzz and predictions on what would come next after Panda, Penguin and Hummingbird. The answer to this is simple but requires attention and understanding of what major possibilities exist and where. GOOGLE GUIDELINES are the two words that can help you out. Google has carefully and strategically laid out guidelines that can help in optimization of your website.
Content is King  The first and the foremost important one is Content. Content is king when it comes to improving your ranking on SERP. Through all the changes that Google has made, content has been one of the major ones. Google now demands quality content and improves your rank based on it. Google’s goal for this was to improve the quality of websites that users view and to give them quality results. The main ingredients for a web disaster include content duplication, bad or excessive keyword stuffing coupled with grammatical errors.
Responsive Website The new trend in making a website ‘responsive’ is done in order to bring in a smart code design and to improve the websites’ availability to all target audiences. A clean code with responsive and fast loading pages allows your website’s technical appearance to be well executed.
On-Page SEO Last but not the least, On-Page Optimization is important as search engines are always in search of keywords from certain areas of a certain webpage. The important inclusions for On Page Optimization include the webpage’s own URL with its webpage titles, Images with names and ‘alt” Tags along with anchor text build in a natural + SEO friendly context.
Website Blog  The cherry on top of the cake is that we can use two of the most important tools of the online media to promote our websites’ to increase their ranking. These two tools are Blogs and Social Media. Blogs can be very useful if it includes good quality content and good internal links. Blogs work well if they are not stuffed with bad keywords and URLS. A good blog can be on linked to your website and every time you add content, your entry will be indexed by Google.
Social Media  Social Media is a popular tool in this time and age. Using social media to your benefit can also increase your chances of being ranked 1st on SERP. Google has itself admitted to the fact that having social media icons can help you in getting a top rank in an organic search. Using Social media icons on your blog to share content can be one tactic. Liking and Following blogs or its content is another. The most effective social media option is Google Plus that allows you to get a business listing on Google Places and in turn puts you on Google Maps. Google has left clues in its guidelines to help SEO Enthusiast find the organic way.
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