Top 5 social media trends that will dominate in 2015

Top 5 Social Media Trends That Will Dominate in 2015 According to hubspot report of 2014 was that social media was the most important platform to increase online presence according 92% marketing experts

Over View of SMO • Nowadays, social media marketing is growing popularity in every field. Almost all types of business owners prefer to use social media strategies for introducing and promoting their products and services. The main reason of fast growing trend of social media is that today, almost every person loves to spend time on different social medium in the world. A recent study also finds that about one quarter of the world’s population uses social media in their routine life. It means that about 1,730,000,000 people are sharing, posting, tweeting and Instagraming on daily basis. That’s why, it remains the best option for all businesses that they will follow social media marketing strategies. And no doubt, every passing year, many changes are happened in the strategies and trends. Last year, 2014 was also an exciting year with launching the new trends of social media. But now, in 2015 we will have to examine these trends as well as reshaping the new ones. Let’s have a look at the top social media marketing trends that will recommend for 2015.

Mobile First: • In 2014, some popular apps like Instagram, Snapchat and Pinterest have changed the ways of interaction with online content. These apps become pioneer by introducing the mobile-friendly visual content for marketing. Now, it is the best opportunity to all the businesses that they will use the mobile optimised visual content for engaging with existing and new customers. Mobile-friendly visual content is easier to create and manage, it offers you the best sharing material for your business, also allows the business owners that they can enhance their online sales as well as converting their visitors into customers.

More Privacy: • Today, every person demand privacy, when they use social media websites. And no doubt, different social medium are also introducing the new strategies to ensure the privacy of users. Such as, Facebook launched ‘Rooms’ app for anonymous group chats, while Twitter also offered that users can share public tweets in their private conversations. On the other hand, many other anonymous apps like Snapchat, Whisper and Secret also getting popularity day by day. That’s why it is recommended to all businesses.

Paid Media: • There are many advices reveal in the market that all business owners should make budget for paid media to make your marketing strategy successful and to increase your business efficiency. In 2014, Facebook said ‘No’ to free brand marketing. Facebook makes it more essential for all businesses to survive in the great competition. So, increase your budget for paid social media this year.

Social Shopping: • The idea of shopping through social media is just superb. In the last year, Twitter launched this idea for some brands with the integration of a ‘Buy’ button in different tweets. And then Facebook also followed this idea and roll out a ‘Buy; button. All these activities show that the social media shopping trend will get the popularity in coming days. That’s why, we recommend that you should use this social media strategy to increase your online sales and for thriving business.

Social Meets Professional: • LinkedIn is becoming more popular social media because it dominates in the B2B sphere. A latest study shows that LinkedIn provides the marketing services to more than 332 million members in all over the world. More than 2 new users join LinkedIn in a second. No doubt, in the coming years, it will become the top publishing platform and only one essential source of reference for all marketers, advertises and journalists alike. They can get the more benefits to the highly professional network of readers.

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