PRJ/ 00
Every process tells a story. This book has ten stories. — BFA SITONG YU
PRJ/ 00
Every process tells a story. — BFA SI TONG YU
Sitong Yu/ sitongyuwk@gmail.com sitongyuwkdesign.com Academy of Art University/ 79 New Montgomery Street Graphic Design Department
Š 2019 Sitong Yu/ All rights reserved. No part of this publication can be reproduced or transmitted in any from or by any means, electronic or mechanical without prior permission from Sitong Yu. Written and produced by Sitong Yu
PRJ/ 00
For my mom and dad. — BFA SI TONG YU
Table of Contents
/01 /02 /03 /04 /05 /06 /07 /08 /09
/10
008 /
PREP
Typography Design
026 /
Color Creator
Visual System
042 /
-7°c Ice Wine
Packaging Design
056 /
Wink Wink
Visual System
076 /
Overtime
Packaging Design
090 /
Noom
Identitiy Design
108 /
Wilson Golf
Packaging Design
124 /
Friskies
UX/UI
140 /
Mindre
Packaging Design
162 /
FINA
Branding Strategies
TIMELINE
SELECTED WORK //Sitong Yu
CHAPTER //01 02 03 04 05 06 07 08 09 10
PROJECT //PREP
ch/ 01
Fishes live in the sea, as men do a-land; the great ones eat up the little ones. — WIL L I A M S HA K ES P EA R E
pg· / 008
— 009
TIMELINE
pg· /
010 — 011
SELECTED WORK //Sitong Yu
PROJECT //PREP
CHAPTER //01 02 03 04 05 06 07 08 09 10
» Objective
The main task of the project is to complete a book on seafood cooking methods that is practical and easy-to-read. This book provides a brief overview of various seafood, how to handle seafood easily at home, and how to cook seafood. With this recipe, people can not only learn simple seafood knowledge, but also learn how to cook seafood at home. Therefore, the main target audience is beginners who want to cook seafood at home.
» Approach
The PREP cookbook provides a simple and easy cooking experience. The keywords for this design are professional, simple, clear, unique and exquisite. In order to balance professional with simple, this book uses simple charts and beautiful pictures.
» List
CATEGORY
Typography Design
INSTRUCTOR
Ariel Grey
COURSE
Typography 3
SEMESTER
Spring 2018
PROJECT
PREP
MEMBER
Self
TIMELINE
SELECTED WORK //Sitong Yu
p P
ABCDEFGHIJKLM NOPQRSTUVWXYZ 0123456789!"% &;@?©¶…()=^½Ω
pg· /
Typeface
Avenir
Foundry
Linotype
012 — 013
CHAPTER //01 02 03 04 05 06 07 08 09 10
PROJECT //PREP
PREP
PREP
pg· / 026 — 027
TIMELINE
SELECTED WORK //Sitong Yu
CHAPTER //01 02 03 04 05 06 07 08 09 10
PROJECT //PREP
pg· / 014
— 015
CHAPTER //01 02 03 04 05 06 07 08 09 10
PROJECT //PREP
pg· / 016
— 017
TIMELINE
SELECTED WORK //Sitong Yu
CHAPTER //01 02 03 04 05 06 07 08 09 10
PROJECT //PREP Cookbook
TIMELINE
SELECTED WORK //Sitong Yu
CHAPTER //01 02 03 04 05 06 07 08 09 10
PROJECT //PREP
pg· / 022
— 023
TIMELINE
SELECTED WORKS //Sitong Yu
CHAPTER //01 02 03 04 05 06 07 08 09 10
PROJECT //Color Creator
ch/ 02
Everyone has a colorful life. You just have to get out your crayons. — BE NAY NOR DBY
pg·/ 024
— 025
TIMELINE
pg·/ 026
— 027
SELECTED WORK //Sitong Yu
PROJECT //Color Creator
CHAPTER //01 02 03 04 05 06 07 08 09 10
» Objective
The project's main task is to create a new brand image for Color Creator Crayons and to create an iconic design that is eye-catching and easy to identify on the market. Since the product and brand identity are part of an environmental public awareness campaign, main purpose is to make crayons completely recyclable. So, it is necessary to strengthen consumers' attention to environmental protection in the basic design. The company will also provide crayons to orphanages and hospitalized children free of charge.
» Approach
Since Color Creator is the leading provider of green crayon recycling, the key words for the new design are quality, frozen, refreshing, aromatic, sweet, rich and healthy. In order to maintain the brand's eco-friendly style, the new system is equipped with bright colors and environmental packaging that is fully recyclable.
» List
CATEGORY
Typography Design
INSTRUCTOR
David Hake
COURSE
Graphic Design 2
SEMESTER
Fall 2017
PROJECT
Color Creator
MEMBER
Self
TIMELINE
SELECTED WORK //Sitong Yu
Cc A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 0 1 2 3 4 5 6 7 8 9 ! " % & ; @ ? © ¶ … ( ) = ^ ½ Ω Typeface
Orator Std
Foundry
John Scheppler
pg·/ 028
— 029
CHAPTER //01 02 03 04 05 06 07 08 09 10
PROJECT //Color Creator
COLOR CREATOR
COLOR CREATOR
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
TIMELINE
SELECTED WORKS //Sitong Yu
CHAPTER //01 02 03 04 05 06 07 08 09 10
PROJECT //Color Creator
pg·/ 032
— 033
TIMELINE
SELECTED WORKS //Sitong Yu
CHAPTER //01 02 03 04 05 06 07 08 09 10
PROJECT //Color Creator
pg·/ 038
— 039
SELECTED WORK //Sitong Yu
TIMELINE
pg·/ 040
— 041
CHAPTER //01 02 03 04 05 06 07 08 09 10
PROJECT //Color Creator
TIMELINE
SELECTED WORK //Sitong Yu
CHAPTER //01 02 03 04 05 06 07 08 09 10
PROJECT //-7°c Ice Wine
ch/ 03
Wine is the most civilized thing in the world. — E RN ES T HEM I N G W A Y
pg· / 042 — 043
TIMELINE
pg· / 044 — 045
SELECTED WORK //Sitong Yu
CHAPTER //01 02 03 04 05 06 07 08 09 10
PROJECT //-7°c Ice Wine
» Objective
The project’s main task is to create a new brand and packaging design for the wine companyof -7°c ice wine and to create an iconic design that is positioned well in the marketplace. Since the product and brand identity are key to attracting the public, consumer taste must be enhanced in the basic design. The branded products used to illustrate this include Riesling Icewine, Vidal Icewine and Cabernet Franc. -7°c ice wine produces the best quality wine of its vind. Therefore, the main target audience is people who appreciate quality wine and a healthy lifestyles.
» Approach
Since -7°c ice wine is a leading supplier of high quality ice wines in a variety of flavors, the key words for the new design are quality, frozen, refreshing, aromatic, sweet, rich and healthy. To enhance the balance equity, the new system is equipped with icy tones and a simple, high refined look that matches ice wine. The design is inspired by the softness of plants and the hard shape.
» List
CATEGORY
Packaging Design
INSTRUCTOR
Christine George
COURSE
Package Design 3
SEMESTER
Fall 2018
PROJECT
-7°C Ice wine
MEMBER
Self
ICE WINE
CABERNET FRAN C
NI AG ARA
ES TA TE
2013
ICE WINE VIDAL BL AN E
NI AG ARA
ES TA TE
2015
ICE WINE RIESLING
NI AG ARA
ES TA TE
2012
TIMELINE
SELECTED WORK //Sitong Yu
Aa
ABCDEFGHIJKLM NOPQRSTUVWXYZ 0123456789!"% &;@?©¶…()=^½Ω Typeface
Brandon Grotesque
Foundry
Adobe Fonts
pg· / 046 — 047
CHAPTER //01 02 03 04 05 06 07 08 09 10
PROJECT //-7°c Ice Wine
pg· / 030 — 031
TIMELINE
pg· / 042 — 043
SELECTED WORK //Sitong Yu
CHAPTER //01 02 03 04 05 06 07 08 09 10
PROJECT //PREP Cookbook
TIMELINE
pg· / 050 — 051
SELECTED WORK //Sitong Yu
CHAPTER //01 02 03 04 05 06 07 08 09 10
PROJECT //-7°c Ice Wine
CHAPTER //01 02 03 04 05 06 07 08 09 10
Project //-7°c ICE WINE
/ 017
TIMELINE
SELECTED WORK //Sitong Yu
CHAPTER //01 02 03 04 05 06 07 08 09 10
PROJECT //Wink Wink
ch/ 04
Dating has taught me what I want and don't want, who I am, and who I want to be. — JE N N IFER LOV E HEW I T T
pg· / 054 — 055
TIMELINE
pg· / 056 — 057
SELECTED WORK //Sitong Yu
PROJECT //Wink Wink
CHAPTER //01 02 03 04 05 06 07 08 09 10
» Objective
The main task of the project is to create this app for busy men and women to find a suitable soul mate through a secure online world. We want to walk into the hearts of every user and try to understand their true thoughts. Let users enjoy the fun by communicating with friends who chat on this app. We hope that through some interesting tests, we can analyze and summarize the users, find the right people, and hope everyone can have a happy dating process here. We are want to create iconic designs that are eye-catching and easy to identify in the marketplace.
» Approach
The Wink Wink app is a security-based dating software. The key words of this design are vitality, joyful, playful, safe, personality, connected and communication. In order to maintain the dynamic design style of the app, are combind in the security and practicality new design. The app is equipped with an event system related to the dating theme, including posters and product design.
» List
CATEGORY
Visual System
INSTRUCTOR
Tom Sieu
COURSE
Visual Systems 2
SEMESTER
Spring 2019
PROJECT
Wink Wink
MEMBER
Yiting Lin
TIMELINE
SELECTED WORK //Sitong Yu
Ww ABCDEFGHIJKLM N O P Q R STUVWX Y Z 0123456789!-Ξ ωфж?гμЮЯшΣβэΩ Typeface
Cera Pro
Foundry
San Serif
pg· / 058 — 059
CHAPTER //01 02 03 04 05 06 07 08 09 10
PROJECT //Wink Wink
TIMELINE
pg· / 062 — 063
SELECTED WORK //Sitong Yu
CHAPTER //01 02 03 04 05 06 07 08 09 10
PROJECT //Wink Wink
TIMELINE
SELECTED WORK //Sitong Yu
CHAPTER //01 02 03 04 05 06 07 08 09 10
PROJECT //Wink Wink
pg· / 064 — 065
TIMELINE
pg· / 066 — 067
SELECTED WORK //Sitong Yu
CHAPTER //01 02 03 04 05 06 07 08 09 10
PROJECT //Wink Wink
TIMELINE
pg· / 070 — 071
SELECTED WORK //Sitong Yu
CHAPTER //01 02 03 04 05 06 07 08 09 10
PROJECT //Wink Wink
TIMELINE
SELECTED WORK //Sitong Yu
CHAPTER //01 02 03 04 05 06 07 08 09 10
PROJECT //Wink Wink
pg· / 072 — 073
TIMELINE
SELECTED WORK //Sitong Yu
CHAPTER //01 02 03 04 05 06 07 08 09 10
PROJECT //Overtime
ch/ 05
The wise rest at least as hard as they work. — MOKOM A MOK HONO A NA
pg· / 074 — 075
TIMELINE
pg· / 076 — 077
SELECTED WORK //Sitong Yu
PROJECT //Overtime
CHAPTER //01 02 03 04 05 06 07 08 09 10
» Objective
The project's main task is to create a new brand image for the Overtime survival kit a create an iconic design that is eye-catching and easy to identify on the market, target audience: overtime and late night students. The survival kit can help you find everything you need to overcome your task at hand. It meets basic health and emergency needs, primarily for emergency power outages in offices or classrooms. The Overtime Survival Kit contains some food, water, flashlights and matches, books, pens and a blanket.
» Approach
The Overtime survival kit is a package design for the day and night crowd. The key words for this design are useful, emergency, security, striking, professional and succinct. In order to convey the overtime design concept, this survival kit combines safety and practicality for a new packaging design, using time elements with the corresponding colors fo the design.
» List
CATEGORY
Packaging Design
INSTRUCTOR
Christine George
COURSE
Package Design 2
SEMESTER
Spring 2018
PROJECT
Overtime
MEMBER
Self
HAVING COMPLETELY SPHERICAL SHAPED EYES IS FAR LESS COMMON THAN YOU’D THINK. IN FSCT, MANY PEOPLE HAVE AT LEAST ONE EYE THAT’S NOT PERFECTLY ROUND. THE SPHERICAL SHAPE OF EYESIS IMPORTANT IN THAT IT ALLOWS LIGHT TO PROPERLY FOCUS ON THE RETINA.
Gaufalie USA New York, NY 10018 www.gaudalie.com
T OVERTIME
CONTACRT LENSES COMFORTABLE, MOISTURIZING, HIGHEST UV PROTECTION
6 LENSES
TIMELINE
SELECTED WORK //Sitong Yu
Tt ABCDEFGHIJKLM NOPQRSTUVWXYZ 0123456789!#$ %&@?=\{|£¶…”±®>Ω Typeface
Gotham
Foundry
Hoefler & Co
pg· / 078 — 079
CHAPTER //01 02 03 04 05 06 07 08 09 10
PROJECT //Overtime
TIMELINE
SELECTED WORK //Sitong Yu
CHAPTER //01 02 03 04 05 06 07 08 09 10
PROJECT //Wink Wink
T OVERTIME
T OVERTIME
pg· / 060 — 061
pg· / 084 — 085
TIMELINE
SELECTED WORK //Sitong Yu
CHAPTER //01 02 03 04 05 06 07 08 09 10
OVERTIME
SETYLORTCELE
ADD TO WATER
Includes 10 tablets
Manufactured for Gaufalie USA New York, NY 10018 www.gaudalie.com
T
YOUR SWEAT ENERGY REPLENISHES
PROJECT //Overtime
LEMON+LIME NE
pg· / 082 — 083
TIMELINE
pg· / 080 086 — 081 087
SELECTED WORK //Sitong Yu
CHAPTER //01 02 03 04 05 06 07 08 09 10
PROJECT //Overtime
CHAPTER //01 02 03 04 05 06 07 08 09 10
SELECTED WORK //Sitong Yu
PROJECT //Overtime
T OVERTIME
HAND SALVE HAND SANITIZER REFRESHING GEL MAKE HANDS FEELING SOFT
COTTON SOCKS SOFT COTTON , COMFORTABLE, WARM AND QUICK DRY
NOTEBOOK SOFT COTTON , COMFORTABLE , WARM AND QUICK DRY
RUBBING ALCOHOL DIRST AID ANTISEPTIC FOR RUBBING & MASSAGING
ROPE REFRESHING GEL MAKE HANDS FEELING SOFT
SAFETY PIN SUITED FOR CRAFTING, SEWING, AND CLOTHING FASTENING
LIP BALM
Manufactured for Gaufalie USA New York, NY 10018 www.gaudalie.com
TIMELINE
HIGH MOISTURE, STRONG PROTECTION, UV PROTECTION Net Wt. 3 0z / 85g
HELPS BANISH DRY LIPS AND KEEP THEM CHAP-FREE, SMOOTH AND SOFT
FIRST AID KIT 2 STING RELIEF, 1 STERILE GAUZE PAD, 1 ROLL FIRST AID TAP, 2 CASTILE SOAP TOWELETTES
pg· / 086 — 087
TIMELINE
SELECTED WORK //Sitong Yu
CHAPTER //01 02 03 04 05 06 07 08 09 10
PROJECT //Noom
ch/ 06
Tell me what you eat, and I will tell you what you are. — G.K. CHESTERTON
pg· / 088— 089
TIMELINE
pg· / 092 — 093
SELECTED WORK //Sitong Yu
PROJECT //Noom
CHAPTER //01 02 03 04 05 06 07 08 09 10
» Objective
The main task of the project is to create a brand image and design system for healthy weight loss. I hope that everyone can adopt a healthier lifestyle, such as controlling diet and developing a complete exercise program, which will make a huge impact on people who want to lose weight. The project combines a healthy design concept with a dynamic style to create an iconic that is eye-catching and easy to identify in the market. This system addresses consumers' concerns about healthy diet and reasonable diet.
» Approach
Noom is a visual system designed for people who want to lose weight with healthy methods and healthy diets. The key words of this design are healthy, reasonable, professional and systematic. To reflect the design concepts of health diet and reasonable diet, Noom combines health and practicality into a new visual system design.
» List
CATEGORY
Visual System
INSTRUCTOR
Phil Hamlett
COURSE
Visual System 1
SEMESTER
Fall 2018
PROJECT
Noom
MEMBER
Self
TIMELINE
SELECTED WORK //Sitong Yu
Nn
ABCDEFGHIJKLM NOPQRSTUVWXYZ 0123456789!"% &;@?©¶…()=^½Ω Typeface
Avenir
Foundry
Linotype
pg· / 090 — 091
CHAPTER //01 02 03 04 05 06 07 08 09 10
PROJECT //Noom
NOOM
NOOM
pg· / 060 — 061
TIMELINE
SELECTED WORK //Sitong Yu
CHAPTER //01 02 03 04 05 06 07 08 09 10
PROJECT //Noom
pg· / 092 — 093
TIMELINE
pg· / 094 — 095
SELECTED WORK //Sitong Yu
CHAPTER //01 02 03 04 05 06 07 08 09 10
PROJECT //Noom
NOOM
IT’S NOT JUST WHAT YOU EAT IT’S WHEN YOU EAT IT
Turn the goal of wanting to lose weight into a reality. To lose weight and keep it off, you need to turn your wanting to lose weight into something physically and emotionally tangible.
Turn it!
TIMELINE
SELECTED WORK //Sitong Yu
NOOM NOOM GET THE APPM
CHAPTER //01 02 03 04 05 06 07 08 09 10
ENU PLANNER
FOOD CALCUL ATOR
RECIPES
ABOUTS
THE FACTS ABOUT CHEESE
EATS T HE BEST FOOD AT T HE BEST TIME
Cheese contains protein, calcium, magnesium, vitamin A and vitamin B2
pg· / 102 — 103
HOPC
ONTACT
PROJECT //Noom
NOOM GET THE APPM
ENU PLANNERF
OOD CALCULATOR
RECIPES
THE FACTS ABOUT CHEESE
Cheese contains protein, calcium, magnesium, vitamin A and vitamin B2
ABOUT
SHOP
CONTACT
TIMELINE
SELECTED WORK //Sitong Yu
CHAPTER //01 02 03 04 05 06 07 08 09 10
PROJECT //Noom
pg· / 98 — 99
TIMELINE
SELECTED WORK //Sitong Yu
CHAPTER //01 02 03 04 05 06 07 08 09 10
PROJECT //Wilson Golf
ch/ 07
Isn't it fun to go out on the course and lie in the sun? — BOB HOPE
pg· / 101 — 102
TIMELINE
pg· / 103 — 104
SELECTED WORK //Sitong Yu
PROJECT //Wilson Golf
CHAPTER //01 02 03 04 05 06 07 08 09 10
» Objective
The main task of the project is to create a new brand image for Wilson's sporting goods that is an evolution of wilson's original design while keeping its core target audience, professionals and golf enthusiasts. The branded product category includes golf balls, golf kits, gloves, cleaning tools and more. Wilson Sporting Goods produces quality products that are used by many of the world's top professional golfers.
» Approach
Since Wilson Sporting Goods produces is the leading provider of sports brands, the key words for the new design are energy, energy, date, portability, personality, sport and health. In order to maintain the brand's sporting and healthy style, the new system is designed with the concept of a one-week date, with seven bright colors and individual packaging for different dates.
» List
CATEGORY
Packaging Design
INSTRUCTOR
Brian Toth
COURSE
Package Design 2
SEMESTER
Spring 2017
PROJECT
Wilson Golf
MEMBER
Self
Vancle Golf Club Re-Grooving Cleaning Tool
6 cutters head s golf club groove sharpener with two types, 2 for U type club grooves and 4 for V type grooves.
GOLF GROOVE SHARPENER TOOL
0
PERSISTENCE CAN CHAGE FAILURE INTO EXTRAORDINARY ACHIEVEMENT.
LIFE IS MOVEMENT, MORE THAN LIFE, CONTINUOUS MOVEMENT.
PRODUCT DESCRIPTION
Features 6 heads with cutting ends, one U shaped, the other shaped, you choose which one to use, Lichi texture on the shaft surface fo r firm gripping when cleaning the golf club head, avoiding sliding in t he hand. Highest quality metal construction, made from vacuum heat treated steel, measuring 60 on the Rockwellhardness durability and cutting ground and engineered to exacting tole-USGA rules regarding groove width and depth.
TIMELINE
SELECTED WORK //Sitong Yu
Ww ABCDEFGHIJKLM NOPQRSTUVWXYZ 0123456789!"% &;@?©¶…()=^½Ω Typeface
Blender Pro
Foundry
Gestalten
pg· / 105 — 106
CHAPTER //01 02 03 04 05 06 07 08 09 10
PROJECT //Wilson Golf
pg· / 060 — 061
TIMELINE
SELECTED WORK //Sitong Yu
CHAPTER //01 02 03 04 05 06 07 08 09 10
PROJECT //Wilson Golf
pg· / 107 — 108
TIMELINE
pg· / 112 — 113
SELECTED WORK //Sitong Yu
CHAPTER //01 02 03 04 05 06 07 08 09 10
PROJECT //Noom
pg· / 109 — 110
GOLF! 7 MOVEMENT.
CONTINUOUS
MORE THAN LIFE,
LIFE IS MOVEMENT,
CAN CHAGE FAILURE INTO EXTRAORDINARY ACHIEVEMENT.
PERSISTENCE
GOLF!
0
SET
NOTHING IS IMPOSSIBLE！
NOTHING IS IMPOSSIBLE！
7
GOLF BALL
GOLF BALL
0
PRODUCT FEATURES CORE
Soft rubber-rich technology for optimal tour feel.
INNER MANTLE
DuPont HPF mantle layer for the best combination of spin and control.
OUTER MANTLE
High-resilience ionomer for maximum distance.
COVER
Soft cast urethane cover with the new tour levelgreenside spin.
TIMELINE
SELECTED WORK //Sitong Yu
CHAPTER //01 02 03 04 05 06 07 08 09 10
PROJECT //Wilson Golf
TIMELINE
SELECTED WORK //Sitong Yu
CHAPTER //01 02 03 04 05 06 07 08 09 10
PROJECT //Friskies
ch/ 08
As no man is born an artist, so no man is born an angler. — E RN ES T HEM I N G W A Y
pg· / 116 — 117
TIMELINE
pg· / 118 — 119
SELECTED WORK //Sitong Yu
PROJECT //Friskies
CHAPTER //01 02 03 04 05 06 07 08 09 10
» Objective
The project's main task is to create a fishing-related app for those who love fishing and create iconic designs that are eye-catching and easy to identify in the marketplace. Using this app, anglers can record their catches and data on the go. Anglers can record catches by GPS location, photos of stored fish, fish details, and notes for each catch. Once saved, the app allows you to share this information with friends, family and social media. At the same time, the app also provides professional weather forecasting capabilities, and users can travel to check for weather changes.
» Approach
Friskies is an app for the love of people who love to fish. The key words of this design are portable, environmental, weather, professional and concise. In order to convey the design concept of the Friskies application, this app combines professionalism and practicality with a new design.
» List
CATEGORY
APP Design
INSTRUCTOR
Ravit Bennier
COURSE
Graphic Design 3
SEMESTER
Spring 2018
PROJECT
Friskies
MEMBER
Self
TIMELINE
SELECTED WORK //Sitong Yu
Ff ABCDEFGHIJKLM NOPQRSTUVWXYZ 0123456789!"% &;@?©¶…()=^½Ω Typeface
Gotham
Foundry
Hoefler & Co
pg· / 120 — 121
CHAPTER //01 02 03 04 05 06 07 08 09 10
PROJECT //Friskies
friskies
friskies
TIMELINE
pg· / 122 — 123
SELECTED WORK //Sitong Yu
CHAPTER //01 02 03 04 05 06 07 08 09 10
PROJECT //Friskies
TIMELINE
SELECTED WORK //Sitong Yu
CHAPTER //01 02 03 04 05 06 07 08 09 10
PROJECT //Friskies
pg· / 124 — 125
TIMELINE
pg· / 126 — 127
SELECTED WORK //Sitong Yu
CHAPTER //01 02 03 04 05 06 07 08 09 10
PROJECT //Friskies
TIMELINE
SELECTED WORK //Sitong Yu
CHAPTER //01 02 03 04 05 06 07 08 09 10
PROJECT //Friskies
pg· / 128 — 129
TIMELINE
SELECTED WORK //Sitong Yu
CHAPTER //01 02 03 04 05 06 07 08 09 10
PROJECT //Mindre
ch/ 09
Think on your toes, use what's around you, and come up withsomething organic and fun. — Z AC EFRON
pg· / 130 — 131
TIMELINE
pg· / 132 — 133
SELECTED WORK //Sitong Yu
PROJECT //Mindre
CHAPTER //01 02 03 04 05 06 07 08 09 10
» Objective
The idea is create a complete brand design system for Mindre, a sustainable retail store. Tte store provides a comfortable shopping alternative for people who care about the environment and the people who live and work around the world. To provide designers and craftsmen a new hope for the world that values beauty and quality and makes sustainability accessible to everyone. The Mindre store offers products made from natural materials, all of which are extremely durable and functional eco-friendly and do not affect the aesthetic design. This is a store that focuses on transparency.
» Approach
Mindre a sustainable retail store is a brand new brand image designed for people who care about the environment and love life. The key words of this design are basics, organic, environmentally friendly, sustainable, simple and healthy. In order to match the brand's healthy and environmentally friendly design image, and in order to better convey the main design concept of Mindre a retail store brand, this brand design combines design and practicality to carry out a new design, which mainly conveys the healthy life. Ways and sustainability of life.
» List
CATEGORY
A Sustainable Retail Store
INSTRUCTOR
Thomas McNulty
COURSE
Package Design 4
SEMESTER
Spring 2019
PROJECT
Mindre
MEMBER
Taisiya Teslya Yaling Li Xiaoxiao Ma Yumeng Tian
TIMELINE
SELECTED WORK //Sitong Yu
Mm ABCDEFGHIJKLM NOPQRSTUVWXYZ 0123456789!"% &;@?©¶…()=^½Ω Typeface
Frutiger LT Std
Foundry
Finotype
pg· / 134 — 135
CHAPTER //01 02 03 04 05 06 07 08 09 10
PROJECT //Mindre
pg· / 060 — 061
Tag line
Back to basic
Food Brand
Keywords
Organic, Local Farming, Seasonal Products
Yogurt, Honey, Marmalade, Cereal, Granola bar, K-cup set, Spices, Pesto sauce, Instant oatmeal, Apple set, Juice mixes, Fresh milk, Bread flour, BBQ sauce, Pesto sauce, Marinasrs sauce
TIMELINE
SELECTED WORK //Sitong Yu
Wellness Brand
CHAPTER //01 02 03 04 05 06 07 08 09 10
Kid Brand
PROJECT //Mindre
Kitchen Brand
Keywords
Fresh, Natural, Delicate, Garden Products
Face toner, Face cleaner, Lip balm, Face cream, Face masks, Face oil, Face lotion, Bar soap, Bath sponge, Candle, Hair dryer, Skincare set, Shampoo, Conditioner, Body lotion
Keywords
New Memories, Sustainable Future
Keywords
Humanity, Creativity, Scandinavian
Products
Throe blanket, Wooden clock, Pull along toy, Wooden bowling Bath time set, Newborn gift set, Wipes, 3-packs bodysuit, Baby basic kit, Bottoms, Baby cotton tissue, 3-packs bady food
Products
Throe blanket, Wooden clock, Pull along toy, Wooden bowling Bath time set, Newborn gift set, Wipes, 3-packs bodysuit, Baby basic kit, Bottoms, Baby cotton tissue, 3-packs bady food
pg· / 136 — 137
TIMELINE
pg· / 150 — 151
SELECTED WORK //Sitong Yu
CHAPTER //01 02 03 04 05 06 07 08 09 10
PROJECT //Mindre
TIMELINE
pg· / 144 — 145
SELECTED WORK //Sitong Yu
CHAPTER //01 02 03 04 05 06 07 08 09 10
PROJECT //Mindre
TIMELINE
SELECTED WORK //Sitong Yu
CHAPTER //01 02 03 04 05 06 07 08 09 10
PROJECT //Mindre
pg· / 148 — 149
TIMELINE
pg· / 150 — 151
SELECTED WORK //Sitong Yu
CHAPTER //01 02 03 04 05 06 07 08 09 10
PROJECT //Mindre
TIMELINE
SELECTED WORK //Sitong Yu
CHAPTER //01 02 03 04 05 06 07 08 09 10
PROJECT //Mindre
pg· / 146 — 147
TIMELINE
pg· / 150 — 151
SELECTED WORK //Sitong Yu
CHAPTER //01 02 03 04 05 06 07 08 09 10
PROJECT //Mindre
TIMELINE
pg· / 156 — 157
SELECTED WORK //Sitong Yu
CHAPTER //01 02 03 04 05 06 07 08 09 10
PROJECT //Mindre
TIMELINE
pg· / 162 — 163
SELECTED WORK //Sitong Yu
CHAPTER //01 02 03 04 05 06 07 08 09 10
PROJECT //Mindre
TIMELINE
pg· / 168 — 169
SELECTED WORK //Sitong Yu
CHAPTER //01 02 03 04 05 06 07 08 09 10
PROJECT //Mindre
TIMELINE
pg· / 150 — 151
SELECTED WORK //Sitong Yu
CHAPTER //01 02 03 04 05 06 07 08 09 10
PROJECT //Mindre
TIMELINE
SELECTED WORK //Sitong Yu
CHAPTER //01 02 03 04 05 06 07 08 09 10
PROJECT //Mindre
pg· / 172 — 173
TIMELINE
SELECTED WORK //Sitong Yu
CHAPTER //01 02 03 04 05 06 07 08 09 10
PROJECT //Mindre
pg· / 148 — 149
TIMELINE
pg· / 150 — 151
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PROJECT //Mindre
TIMELINE
pg· / 180 — 181
SELECTED WORK //Sitong Yu
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PROJECT //Mindre
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PROJECT //Mindre
pg· / 148 — 149
TIMELINE
pg· / 182 — 183
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PROJECT //Fina
ch/ 10
I think people always want candy, whether you're a kid or an adult. — DY L A N L AU R EN
pg·/ 184 — 185
TIMELINE
pg·/ 186 — 187
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PROJECT //Fina
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» Objective
The main task of the project is to create a brand new design for Fina candy shop and create an iconic design that is eye-catching and easy to identify on the market. Candy is not a necessity in our daily lives, but can bring different happiness and memories to our lives. Eating candy can have a positive impact on our mood. In many cases, candy can motivate people to remember the sweetness of childhood and remind adults that when they were young, they only had one taste or even a specific food taste, which caused people to have interesting memories.
» Approach
Fina candy shop is a brand image redesigned for people who love candy. The key words of this design are colorful, luxurious, energetic, childhood and taste. In order to match the brand's youthful and energetic design image, and to better convey the main design concept of the Fina candy shop brand, this brand design combines design and propaganda to carry out a brand-new design, which mainly conveys the candy brought to us. Colorful childhood memories.
» List
CATEGORY
Branding Strategies
INSTRUCTOR
David Scott
COURSE
Strategies for Branding
SEMESTER
Fall 2018
PROJECT
FINA
MEMBER
Self
TIMELINE
SELECTED WORK //Sitong Yu
Ff ABCDEFGHIJKLM N O P Q R ST UVW XY Z 0123456789!"% &;@?©¶…()=^½Ω Typeface
Didot
Foundry
Linotype
pg·/ 188 — 189
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PROJECT //Fina
pg· / 060 — 061
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LET YOUR MOUTH
BE HAPPY
pg·/ 190 — 191
PROJECT //Fina
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PROJECT //Fina
pg· / 192 — 193
TIMELINE
pg·/ 194 — 195
SELECTED WORK //Sitong Yu
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PROJECT //Fina
Thank you
Âť Family Mom Dad Lili Lin for your leap of faith in me
Âť Friends Yumeng Tian Yaling Li Xiaoxiao Ma Jingbo Liang Blessed are the dead who die in the lord from now on, they will rest from their labor, for their deeds will follow them. To the wonderful friends from AAU My favorite people in sinapore Mary Sott Ariel Grey Crististina Ariel.
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PROJECT //Thank you
pg· / 196 — 197
TIMELINE
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colophon
» Desinger Sitong Yu
» Course Senior Portfolio
» Instructor Mary Scott
» Pinter Giant Horse /San Bruno
» Software Adobe creative cloud
» Photography Jingbo Liang
» Typeface Garamond Miller Display
pg·/ 198 — 199
CHAPTER //01 02 03 04 05 06 07 08 09 10
PROJECT //Colophon
pg· / 148 — 149
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