Sitong Yu Portfolio

PRJ/ 00

Every process tells a story.

This book has ten stories. — BFA SITONG YU

PRJ/ 00

Every process tells a story. — BFA SI TONG YU

Sitong Yu/ sitongyuwk@gmail.com sitongyuwkdesign.com Academy of Art University/ 79 New Montgomery Street Graphic Design Department

Š 2019 Sitong Yu/ All rights reserved.

No part of this publication can be reproduced or transmitted in any from or by any means, electronic or mechanical without prior permission from Sitong Yu. Written and produced by Sitong Yu

PRJ/ 00

For my mom and dad. — BFA SI TONG YU

Table of Contents

/01 /02 /03 /04 /05 /06 /07 /08 /09

/10

008 /

PREP

Typography Design

026 /

Color Creator

Visual System

042 /

-7°c Ice Wine

Packaging Design

056 /

Wink Wink

Visual System

076 /

Overtime

Packaging Design

090 /

Noom

Identitiy Design

108 /

Wilson Golf

Packaging Design

124 /

Friskies

UX/UI

140 /

Mindre

Packaging Design

162 /

FINA

Branding Strategies

TIMELINE

SELECTED WORK //Sitong Yu

CHAPTER //01 02 03 04 05 06 07 08 09 10

PROJECT //PREP

ch/ 01

Fishes live in the sea, as men do a-land; the great ones eat up the little ones.

— WIL L I A M S HA K ES P EA R E

pg· / 008

— 009

TIMELINE

pg· /

010 — 011

SELECTED WORK //Sitong Yu

PROJECT //PREP

CHAPTER //01 02 03 04 05 06 07 08 09 10

» Objective

The main task of the project is to complete a book on seafood cooking methods that is practical and easy-to-read. This book provides a brief overview of various seafood, how to handle seafood easily at home, and how to cook seafood. With this recipe, people can not only learn simple seafood knowledge, but also learn how to cook seafood at home. Therefore, the main target audience is beginners who want to cook seafood at home.

» Approach

The PREP cookbook provides a simple and easy cooking experience. The keywords for this design are professional, simple, clear, unique and exquisite.

In order to balance professional with simple, this book uses simple charts and beautiful pictures.

» List

CATEGORY

Typography Design

INSTRUCTOR

Ariel Grey

COURSE

Typography 3

SEMESTER

Spring 2018

PROJECT

PREP

MEMBER

Self

TIMELINE

SELECTED WORK //Sitong Yu

p P

ABCDEFGHIJKLM NOPQRSTUVWXYZ 0123456789!"% &;@?©¶…()=^½Ω

pg· /

Typeface

Avenir

Foundry

Linotype

012 — 013

CHAPTER //01 02 03 04 05 06 07 08 09 10

PROJECT //PREP

PREP

PREP

pg· / 026 — 027

TIMELINE

SELECTED WORK //Sitong Yu

CHAPTER //01 02 03 04 05 06 07 08 09 10

PROJECT //PREP

pg· / 014

— 015

CHAPTER //01 02 03 04 05 06 07 08 09 10

PROJECT //PREP

pg· / 016

— 017

TIMELINE

SELECTED WORK //Sitong Yu

CHAPTER //01 02 03 04 05 06 07 08 09 10

PROJECT //PREP Cookbook

TIMELINE

SELECTED WORK //Sitong Yu

CHAPTER //01 02 03 04 05 06 07 08 09 10

PROJECT //PREP

pg· / 022

— 023

TIMELINE

SELECTED WORKS //Sitong Yu

CHAPTER //01 02 03 04 05 06 07 08 09 10

PROJECT //Color Creator

ch/ 02

Everyone has a colorful life. You just have to get out your crayons.

— BE NAY NOR DBY

pg·/ 024

— 025

TIMELINE

pg·/ 026

— 027

SELECTED WORK //Sitong Yu

PROJECT //Color Creator

CHAPTER //01 02 03 04 05 06 07 08 09 10

» Objective

The project's main task is to create a new brand image for Color Creator Crayons and to create an iconic design that is eye-catching and easy to identify on the market. Since the product and brand identity are part of an environmental public awareness campaign, main purpose is to make crayons completely recyclable. So, it is necessary to strengthen consumers' attention to environmental protection in the basic design. The company will also provide crayons to orphanages and hospitalized children free of charge.

» Approach

Since Color Creator is the leading provider of green crayon recycling, the key words for the new design are quality, frozen, refreshing, aromatic, sweet, rich and healthy. In order to maintain the brand's eco-friendly style, the new system is equipped with bright colors and environmental packaging that is fully recyclable.

» List

CATEGORY

Typography Design

INSTRUCTOR

David Hake

COURSE

Graphic Design 2

SEMESTER

Fall 2017

PROJECT

Color Creator

MEMBER

Self

TIMELINE

SELECTED WORK //Sitong Yu

Cc A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 0 1 2 3 4 5 6 7 8 9 ! " % & ; @ ? © ¶ … ( ) = ^ ½ Ω Typeface

Orator Std

Foundry

John Scheppler

pg·/ 028

— 029

CHAPTER //01 02 03 04 05 06 07 08 09 10

PROJECT //Color Creator

COLOR CREATOR

COLOR CREATOR

C

C

C

C

C

C

C

C

C

C

C

C

C

C

C

C

TIMELINE

SELECTED WORKS //Sitong Yu

CHAPTER //01 02 03 04 05 06 07 08 09 10

PROJECT //Color Creator

pg·/ 032

— 033

TIMELINE

SELECTED WORKS //Sitong Yu

CHAPTER //01 02 03 04 05 06 07 08 09 10

PROJECT //Color Creator

pg·/ 038

— 039

SELECTED WORK //Sitong Yu

TIMELINE

pg·/ 040

— 041

CHAPTER //01 02 03 04 05 06 07 08 09 10

PROJECT //Color Creator

TIMELINE

SELECTED WORK //Sitong Yu

CHAPTER //01 02 03 04 05 06 07 08 09 10

PROJECT //-7°c Ice Wine

ch/ 03

Wine is the most civilized thing in the world.

— E RN ES T HEM I N G W A Y

pg· / 042 — 043

TIMELINE

pg· / 044 — 045

SELECTED WORK //Sitong Yu

CHAPTER //01 02 03 04 05 06 07 08 09 10

PROJECT //-7°c Ice Wine

» Objective

The project’s main task is to create a new brand and packaging design for the wine companyof -7°c ice wine and to create an iconic design that is positioned well in the marketplace. Since the product and brand identity are key to attracting the public, consumer taste must be enhanced in the basic design. The branded products used to illustrate this include Riesling Icewine, Vidal Icewine and Cabernet Franc. -7°c ice wine produces the best quality wine of its vind. Therefore, the main target audience is people who appreciate quality wine and a healthy lifestyles.

» Approach

Since -7°c ice wine is a leading supplier of high quality ice wines in a variety of flavors, the key words for the new design are quality, frozen, refreshing, aromatic, sweet, rich and healthy. To enhance the balance equity, the new system is equipped with icy tones and a simple, high refined look that matches ice wine. The design is inspired by the softness of plants and the hard shape.

» List

CATEGORY

Packaging Design

INSTRUCTOR

Christine George

COURSE

Package Design 3

SEMESTER

Fall 2018

PROJECT

-7°C Ice wine

MEMBER

Self

ICE WINE

CABERNET FRAN C

NI AG ARA

ES TA TE

2013

ICE WINE VIDAL BL AN E

NI AG ARA

ES TA TE

2015

ICE WINE RIESLING

NI AG ARA

ES TA TE

2012

TIMELINE

SELECTED WORK //Sitong Yu

Aa

ABCDEFGHIJKLM NOPQRSTUVWXYZ 0123456789!"% &;@?©¶…()=^½Ω Typeface

Brandon Grotesque

Foundry

Adobe Fonts

pg· / 046 — 047

CHAPTER //01 02 03 04 05 06 07 08 09 10

PROJECT //-7°c Ice Wine

pg· / 030 — 031

TIMELINE

pg· / 042 — 043

SELECTED WORK //Sitong Yu

CHAPTER //01 02 03 04 05 06 07 08 09 10

PROJECT //PREP Cookbook

TIMELINE

pg· / 050 — 051

SELECTED WORK //Sitong Yu

CHAPTER //01 02 03 04 05 06 07 08 09 10

PROJECT //-7°c Ice Wine

CHAPTER //01 02 03 04 05 06 07 08 09 10

Project //-7°c ICE WINE

/ 017

TIMELINE

SELECTED WORK //Sitong Yu

CHAPTER //01 02 03 04 05 06 07 08 09 10

PROJECT //Wink Wink

ch/ 04

Dating has taught me what I want and don't want, who I am, and who I want to be.

— JE N N IFER LOV E HEW I T T

pg· / 054 — 055

TIMELINE

pg· / 056 — 057

SELECTED WORK //Sitong Yu

PROJECT //Wink Wink

CHAPTER //01 02 03 04 05 06 07 08 09 10

» Objective

The main task of the project is to create this app for busy men and women to find a suitable soul mate through a secure online world. We want to walk into the hearts of every user and try to understand their true thoughts. Let users enjoy the fun by communicating with friends who chat on this app.

We hope that through some interesting tests, we can analyze and summarize the users, find the right people, and hope everyone can have a happy dating process here. We are want to create iconic designs that are eye-catching and easy to identify in the marketplace.

» Approach

The Wink Wink app is a security-based dating software. The key words of this design are vitality, joyful, playful, safe, personality, connected and communication. In order to maintain the dynamic design style of the app, are combind in the security and practicality new design. The app is equipped with an event system related to the dating theme, including posters and product design.

» List

CATEGORY

Visual System

INSTRUCTOR

Tom Sieu

COURSE

Visual Systems 2

SEMESTER

Spring 2019

PROJECT

Wink Wink

MEMBER

Yiting Lin

TIMELINE

SELECTED WORK //Sitong Yu

Ww ABCDEFGHIJKLM N O P Q R STUVWX Y Z 0123456789!-Ξ ωфж?гμЮЯшΣβэΩ Typeface

Cera Pro

Foundry

San Serif

pg· / 058 — 059

CHAPTER //01 02 03 04 05 06 07 08 09 10

PROJECT //Wink Wink

TIMELINE

pg· / 062 — 063

SELECTED WORK //Sitong Yu

CHAPTER //01 02 03 04 05 06 07 08 09 10

PROJECT //Wink Wink

TIMELINE

SELECTED WORK //Sitong Yu

CHAPTER //01 02 03 04 05 06 07 08 09 10

PROJECT //Wink Wink

pg· / 064 — 065

TIMELINE

pg· / 066 — 067

SELECTED WORK //Sitong Yu

CHAPTER //01 02 03 04 05 06 07 08 09 10

PROJECT //Wink Wink

TIMELINE

pg· / 070 — 071

SELECTED WORK //Sitong Yu

CHAPTER //01 02 03 04 05 06 07 08 09 10

PROJECT //Wink Wink

TIMELINE

SELECTED WORK //Sitong Yu

CHAPTER //01 02 03 04 05 06 07 08 09 10

PROJECT //Wink Wink

pg· / 072 — 073

TIMELINE

SELECTED WORK //Sitong Yu

CHAPTER //01 02 03 04 05 06 07 08 09 10

PROJECT //Overtime

ch/ 05

The wise rest at least as hard as they work.

— MOKOM A MOK HONO A NA

pg· / 074 — 075

TIMELINE

pg· / 076 — 077

SELECTED WORK //Sitong Yu

PROJECT //Overtime

CHAPTER //01 02 03 04 05 06 07 08 09 10

» Objective

The project's main task is to create a new brand image for the Overtime survival kit a create an iconic design that is eye-catching and easy to identify on the market, target audience: overtime and late night students. The survival kit can help you find everything you need to overcome your task at hand. It meets basic health and emergency needs, primarily for emergency power outages in offices or classrooms. The Overtime Survival Kit contains some food, water, flashlights and matches, books, pens and a blanket.

» Approach

The Overtime survival kit is a package design for the day and night crowd.

The key words for this design are useful, emergency, security, striking, professional and succinct. In order to convey the overtime design concept, this survival kit combines safety and practicality for a new packaging design, using time elements with the corresponding colors fo the design.

» List

CATEGORY

Packaging Design

INSTRUCTOR

Christine George

COURSE

Package Design 2

SEMESTER

Spring 2018

PROJECT

Overtime

MEMBER

Self

HAVING COMPLETELY SPHERICAL SHAPED EYES IS FAR LESS COMMON THAN YOU’D THINK. IN FSCT, MANY PEOPLE HAVE AT LEAST ONE EYE THAT’S NOT PERFECTLY ROUND. THE SPHERICAL SHAPE OF EYESIS IMPORTANT IN THAT IT ALLOWS LIGHT TO PROPERLY FOCUS ON THE RETINA.

Gaufalie USA New York, NY 10018 www.gaudalie.com

T OVERTIME

CONTACRT LENSES COMFORTABLE, MOISTURIZING, HIGHEST UV PROTECTION

6 LENSES

TIMELINE

SELECTED WORK //Sitong Yu

Tt ABCDEFGHIJKLM NOPQRSTUVWXYZ 0123456789!#$ %&@?=\{|£¶…”±®>Ω Typeface

Gotham

Foundry

Hoefler & Co

pg· / 078 — 079

CHAPTER //01 02 03 04 05 06 07 08 09 10

PROJECT //Overtime

TIMELINE

SELECTED WORK //Sitong Yu

CHAPTER //01 02 03 04 05 06 07 08 09 10

PROJECT //Wink Wink

T OVERTIME

T OVERTIME

pg· / 060 — 061

pg· / 084 — 085

TIMELINE

SELECTED WORK //Sitong Yu

CHAPTER //01 02 03 04 05 06 07 08 09 10

OVERTIME

SETYLORTCELE

ADD TO WATER

Includes 10 tablets

Manufactured for Gaufalie USA New York, NY 10018 www.gaudalie.com

T

YOUR SWEAT ENERGY REPLENISHES

PROJECT //Overtime

LEMON+LIME NE

pg· / 082 — 083

TIMELINE

pg· / 080 086 — 081 087

SELECTED WORK //Sitong Yu

CHAPTER //01 02 03 04 05 06 07 08 09 10

PROJECT //Overtime

CHAPTER //01 02 03 04 05 06 07 08 09 10

SELECTED WORK //Sitong Yu

PROJECT //Overtime

T OVERTIME

HAND SALVE HAND SANITIZER REFRESHING GEL MAKE HANDS FEELING SOFT

COTTON SOCKS SOFT COTTON , COMFORTABLE, WARM AND QUICK DRY

NOTEBOOK SOFT COTTON , COMFORTABLE , WARM AND QUICK DRY

RUBBING ALCOHOL DIRST AID ANTISEPTIC FOR RUBBING & MASSAGING

ROPE REFRESHING GEL MAKE HANDS FEELING SOFT

SAFETY PIN SUITED FOR CRAFTING, SEWING, AND CLOTHING FASTENING

LIP BALM

Manufactured for Gaufalie USA New York, NY 10018 www.gaudalie.com

TIMELINE

HIGH MOISTURE, STRONG PROTECTION, UV PROTECTION Net Wt. 3 0z / 85g

HELPS BANISH DRY LIPS AND KEEP THEM CHAP-FREE, SMOOTH AND SOFT

FIRST AID KIT 2 STING RELIEF, 1 STERILE GAUZE PAD, 1 ROLL FIRST AID TAP, 2 CASTILE SOAP TOWELETTES

pg· / 086 — 087

TIMELINE

SELECTED WORK //Sitong Yu

CHAPTER //01 02 03 04 05 06 07 08 09 10

PROJECT //Noom

ch/ 06

Tell me what you eat, and I will tell you what you are.

— G.K. CHESTERTON

pg· / 088— 089

TIMELINE

pg· / 092 — 093

SELECTED WORK //Sitong Yu

PROJECT //Noom

CHAPTER //01 02 03 04 05 06 07 08 09 10

» Objective

The main task of the project is to create a brand image and design system for healthy weight loss. I hope that everyone can adopt a healthier lifestyle, such as controlling diet and developing a complete exercise program, which will make a huge impact on people who want to lose weight. The project combines a healthy design concept with a dynamic style to create an iconic that is eye-catching and easy to identify in the market. This system addresses consumers' concerns about healthy diet and reasonable diet.

» Approach

Noom is a visual system designed for people who want to lose weight with healthy methods and healthy diets. The key words of this design are healthy, reasonable, professional and systematic. To reflect the design concepts of health diet and reasonable diet, Noom combines health and practicality into a new visual system design.

» List

CATEGORY

Visual System

INSTRUCTOR

Phil Hamlett

COURSE

Visual System 1

SEMESTER

Fall 2018

PROJECT

Noom

MEMBER

Self

TIMELINE

SELECTED WORK //Sitong Yu

Nn

ABCDEFGHIJKLM NOPQRSTUVWXYZ 0123456789!"% &;@?©¶…()=^½Ω Typeface

Avenir

Foundry

Linotype

pg· / 090 — 091

CHAPTER //01 02 03 04 05 06 07 08 09 10

PROJECT //Noom

NOOM

NOOM

pg· / 060 — 061

TIMELINE

SELECTED WORK //Sitong Yu

CHAPTER //01 02 03 04 05 06 07 08 09 10

PROJECT //Noom

pg· / 092 — 093

TIMELINE

pg· / 094 — 095

SELECTED WORK //Sitong Yu

CHAPTER //01 02 03 04 05 06 07 08 09 10

PROJECT //Noom

NOOM

IT’S NOT JUST WHAT YOU EAT IT’S WHEN YOU EAT IT

Turn the goal of wanting to lose weight into a reality. To lose weight and keep it off, you need to turn your wanting to lose weight into something physically and emotionally tangible.

Turn it!

TIMELINE

SELECTED WORK //Sitong Yu

NOOM NOOM GET THE APPM

CHAPTER //01 02 03 04 05 06 07 08 09 10

ENU PLANNER

FOOD CALCUL ATOR

RECIPES

ABOUTS

THE FACTS ABOUT CHEESE

EATS T HE BEST FOOD AT T HE BEST TIME

Cheese contains protein, calcium, magnesium, vitamin A and vitamin B2

pg· / 102 — 103

HOPC

ONTACT

PROJECT //Noom

NOOM GET THE APPM

ENU PLANNERF

OOD CALCULATOR

RECIPES

THE FACTS ABOUT CHEESE

Cheese contains protein, calcium, magnesium, vitamin A and vitamin B2

ABOUT

SHOP

CONTACT

TIMELINE

SELECTED WORK //Sitong Yu

CHAPTER //01 02 03 04 05 06 07 08 09 10

PROJECT //Noom

pg· / 98 — 99

TIMELINE

SELECTED WORK //Sitong Yu

CHAPTER //01 02 03 04 05 06 07 08 09 10

PROJECT //Wilson Golf

ch/ 07

Isn't it fun to go out on the course and lie in the sun?

— BOB HOPE

pg· / 101 — 102

TIMELINE

pg· / 103 — 104

SELECTED WORK //Sitong Yu

PROJECT //Wilson Golf

CHAPTER //01 02 03 04 05 06 07 08 09 10

» Objective

The main task of the project is to create a new brand image for Wilson's sporting goods that is an evolution of wilson's original design while keeping its core target audience, professionals and golf enthusiasts. The branded product category includes golf balls, golf kits, gloves, cleaning tools and more. Wilson Sporting Goods produces quality products that are used by many of the world's top professional golfers.

» Approach

Since Wilson Sporting Goods produces is the leading provider of sports brands, the key words for the new design are energy, energy, date, portability, personality, sport and health. In order to maintain the brand's sporting and healthy style, the new system is designed with the concept of a one-week date, with seven bright colors and individual packaging for different dates.

» List

CATEGORY

Packaging Design

INSTRUCTOR

Brian Toth

COURSE

Package Design 2

SEMESTER

Spring 2017

PROJECT

Wilson Golf

MEMBER

Self

Vancle Golf Club Re-Grooving Cleaning Tool

6 cutters head s golf club groove sharpener with two types, 2 for U type club grooves and 4 for V type grooves.

GOLF GROOVE SHARPENER TOOL

0

PERSISTENCE CAN CHAGE FAILURE INTO EXTRAORDINARY ACHIEVEMENT.

LIFE IS MOVEMENT, MORE THAN LIFE, CONTINUOUS MOVEMENT.

PRODUCT DESCRIPTION

Features 6 heads with cutting ends, one U shaped, the other shaped, you choose which one to use, Lichi texture on the shaft surface fo r firm gripping when cleaning the golf club head, avoiding sliding in t he hand.

Highest quality metal construction, made from vacuum heat treated steel, measuring 60 on the Rockwellhardness durability and cutting ground and engineered to exacting tole-USGA rules regarding groove width and depth.

TIMELINE

SELECTED WORK //Sitong Yu

Ww ABCDEFGHIJKLM NOPQRSTUVWXYZ 0123456789!"% &;@?©¶…()=^½Ω Typeface

Blender Pro

Foundry

Gestalten

pg· / 105 — 106

CHAPTER //01 02 03 04 05 06 07 08 09 10

PROJECT //Wilson Golf

pg· / 060 — 061

TIMELINE

SELECTED WORK //Sitong Yu

CHAPTER //01 02 03 04 05 06 07 08 09 10

PROJECT //Wilson Golf

pg· / 107 — 108

TIMELINE

pg· / 112 — 113

SELECTED WORK //Sitong Yu

CHAPTER //01 02 03 04 05 06 07 08 09 10

PROJECT //Noom

pg· / 109 — 110

GOLF! 7 MOVEMENT.

CONTINUOUS

MORE THAN LIFE,

LIFE IS MOVEMENT,

CAN CHAGE FAILURE INTO EXTRAORDINARY ACHIEVEMENT.

PERSISTENCE

GOLF!

0

SET

NOTHING IS IMPOSSIBLE！

NOTHING IS IMPOSSIBLE！

7

GOLF BALL

GOLF BALL

0

PRODUCT FEATURES CORE

Soft rubber-rich technology for optimal tour feel.

INNER MANTLE

DuPont HPF mantle layer for the best combination of spin and control.

OUTER MANTLE

High-resilience ionomer for maximum distance.

COVER

Soft cast urethane cover with the new tour levelgreenside spin.

TIMELINE

SELECTED WORK //Sitong Yu

CHAPTER //01 02 03 04 05 06 07 08 09 10

PROJECT //Wilson Golf

TIMELINE

SELECTED WORK //Sitong Yu

CHAPTER //01 02 03 04 05 06 07 08 09 10

PROJECT //Friskies

ch/ 08

As no man is born an artist, so no man is born an angler.

— E RN ES T HEM I N G W A Y

pg· / 116 — 117

TIMELINE

pg· / 118 — 119

SELECTED WORK //Sitong Yu

PROJECT //Friskies

CHAPTER //01 02 03 04 05 06 07 08 09 10

» Objective

The project's main task is to create a fishing-related app for those who love fishing and create iconic designs that are eye-catching and easy to identify in the marketplace. Using this app, anglers can record their catches and data on the go. Anglers can record catches by GPS location, photos of stored fish, fish details, and notes for each catch. Once saved, the app allows you to share this information with friends, family and social media. At the same time, the app also provides professional weather forecasting capabilities, and users can travel to check for weather changes.

» Approach

Friskies is an app for the love of people who love to fish. The key words of this design are portable, environmental, weather, professional and concise. In order to convey the design concept of the Friskies application, this app combines professionalism and practicality with a new design.

» List

CATEGORY

APP Design

INSTRUCTOR

Ravit Bennier

COURSE

Graphic Design 3

SEMESTER

Spring 2018

PROJECT

Friskies

MEMBER

Self

TIMELINE

SELECTED WORK //Sitong Yu

Ff ABCDEFGHIJKLM NOPQRSTUVWXYZ 0123456789!"% &;@?©¶…()=^½Ω Typeface

Gotham

Foundry

Hoefler & Co

pg· / 120 — 121

CHAPTER //01 02 03 04 05 06 07 08 09 10

PROJECT //Friskies

friskies

friskies

TIMELINE

pg· / 122 — 123

SELECTED WORK //Sitong Yu

CHAPTER //01 02 03 04 05 06 07 08 09 10

PROJECT //Friskies

TIMELINE

SELECTED WORK //Sitong Yu

CHAPTER //01 02 03 04 05 06 07 08 09 10

PROJECT //Friskies

pg· / 124 — 125

TIMELINE

pg· / 126 — 127

SELECTED WORK //Sitong Yu

CHAPTER //01 02 03 04 05 06 07 08 09 10

PROJECT //Friskies

TIMELINE

SELECTED WORK //Sitong Yu

CHAPTER //01 02 03 04 05 06 07 08 09 10

PROJECT //Friskies

pg· / 128 — 129

TIMELINE

SELECTED WORK //Sitong Yu

CHAPTER //01 02 03 04 05 06 07 08 09 10

PROJECT //Mindre

ch/ 09

Think on your toes, use what's around you, and come up withsomething organic and fun.

— Z AC EFRON

pg· / 130 — 131

TIMELINE

pg· / 132 — 133

SELECTED WORK //Sitong Yu

PROJECT //Mindre

CHAPTER //01 02 03 04 05 06 07 08 09 10

» Objective

The idea is create a complete brand design system for Mindre, a sustainable retail store. Tte store provides a comfortable shopping alternative for people who care about the environment and the people who live and work around the world. To provide designers and craftsmen a new hope for the world that values beauty ​​ and quality and makes sustainability accessible to everyone.

The Mindre store offers products made from natural materials, all of which are extremely durable and functional eco-friendly and do not affect the aesthetic design. This is a store that focuses on transparency.

» Approach

Mindre a sustainable retail store is a brand new brand image designed for people who care about the environment and love life. The key words of this design are basics, organic, environmentally friendly, sustainable, simple and healthy. In order to match the brand's healthy and environmentally friendly design image, and in order to better convey the main design concept of Mindre a retail store brand, this brand design combines design and practicality to carry out a new design, which mainly conveys the healthy life. Ways and sustainability of life.

» List

CATEGORY

A Sustainable Retail Store

INSTRUCTOR

Thomas McNulty

COURSE

Package Design 4

SEMESTER

Spring 2019

PROJECT

Mindre

MEMBER

Taisiya Teslya Yaling Li Xiaoxiao Ma Yumeng Tian

TIMELINE

SELECTED WORK //Sitong Yu

Mm ABCDEFGHIJKLM NOPQRSTUVWXYZ 0123456789!"% &;@?©¶…()=^½Ω Typeface

Frutiger LT Std

Foundry

Finotype

pg· / 134 — 135

CHAPTER //01 02 03 04 05 06 07 08 09 10

PROJECT //Mindre

pg· / 060 — 061

Tag line

Back to basic

Food Brand

Keywords

Organic, Local Farming, Seasonal Products

Yogurt, Honey, Marmalade, Cereal, Granola bar, K-cup set, Spices, Pesto sauce, Instant oatmeal, Apple set, Juice mixes, Fresh milk, Bread flour, BBQ sauce, Pesto sauce, Marinasrs sauce

TIMELINE

SELECTED WORK //Sitong Yu

Wellness Brand

CHAPTER //01 02 03 04 05 06 07 08 09 10

Kid Brand

PROJECT //Mindre

Kitchen Brand

Keywords

Fresh, Natural, Delicate, Garden Products

Face toner, Face cleaner, Lip balm, Face cream, Face masks, Face oil, Face lotion, Bar soap, Bath sponge, Candle, Hair dryer, Skincare set, Shampoo, Conditioner, Body lotion

Keywords

New Memories, Sustainable Future

Keywords

Humanity, Creativity, Scandinavian

Products

Throe blanket, Wooden clock, Pull along toy, Wooden bowling Bath time set, Newborn gift set, Wipes, 3-packs bodysuit, Baby basic kit, Bottoms, Baby cotton tissue, 3-packs bady food

Products

Throe blanket, Wooden clock, Pull along toy, Wooden bowling Bath time set, Newborn gift set, Wipes, 3-packs bodysuit, Baby basic kit, Bottoms, Baby cotton tissue, 3-packs bady food

pg· / 136 — 137

TIMELINE

pg· / 150 — 151

SELECTED WORK //Sitong Yu

CHAPTER //01 02 03 04 05 06 07 08 09 10

PROJECT //Mindre

TIMELINE

pg· / 144 — 145

SELECTED WORK //Sitong Yu

CHAPTER //01 02 03 04 05 06 07 08 09 10

PROJECT //Mindre

TIMELINE

SELECTED WORK //Sitong Yu

CHAPTER //01 02 03 04 05 06 07 08 09 10

PROJECT //Mindre

pg· / 148 — 149

TIMELINE

pg· / 150 — 151

SELECTED WORK //Sitong Yu

CHAPTER //01 02 03 04 05 06 07 08 09 10

PROJECT //Mindre

TIMELINE

SELECTED WORK //Sitong Yu

CHAPTER //01 02 03 04 05 06 07 08 09 10

PROJECT //Mindre

pg· / 146 — 147

TIMELINE

pg· / 150 — 151

SELECTED WORK //Sitong Yu

CHAPTER //01 02 03 04 05 06 07 08 09 10

PROJECT //Mindre

TIMELINE

pg· / 156 — 157

SELECTED WORK //Sitong Yu

CHAPTER //01 02 03 04 05 06 07 08 09 10

PROJECT //Mindre

TIMELINE

pg· / 162 — 163

SELECTED WORK //Sitong Yu

CHAPTER //01 02 03 04 05 06 07 08 09 10

PROJECT //Mindre

TIMELINE

pg· / 168 — 169

SELECTED WORK //Sitong Yu

CHAPTER //01 02 03 04 05 06 07 08 09 10

PROJECT //Mindre

TIMELINE

pg· / 150 — 151

SELECTED WORK //Sitong Yu

CHAPTER //01 02 03 04 05 06 07 08 09 10

PROJECT //Mindre

TIMELINE

SELECTED WORK //Sitong Yu

CHAPTER //01 02 03 04 05 06 07 08 09 10

PROJECT //Mindre

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PROJECT //Mindre

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PROJECT //Fina

ch/ 10

I think people always want candy, whether you're a kid or an adult.

— DY L A N L AU R EN

pg·/ 184 — 185

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» Objective

The main task of the project is to create a brand new design for Fina candy shop and create an iconic design that is eye-catching and easy to identify on the market. Candy is not a necessity in our daily lives, but can bring different happiness and memories to our lives. Eating candy can have a positive impact on our mood. In many cases, candy can motivate people to remember the sweetness of childhood and remind adults that when they were young, they only had one taste or even a specific food taste, which caused people to have interesting memories.

» Approach

Fina candy shop is a brand image redesigned for people who love candy.

The key words of this design are colorful, luxurious, energetic, childhood and taste. In order to match the brand's youthful and energetic design image, and to better convey the main design concept of the Fina candy shop brand, this brand design combines design and propaganda to carry out a brand-new design, which mainly conveys the candy brought to us.

Colorful childhood memories.

» List

CATEGORY

Branding Strategies

INSTRUCTOR

David Scott

COURSE

Strategies for Branding

SEMESTER

Fall 2018

PROJECT

FINA

MEMBER

Self

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Ff ABCDEFGHIJKLM N O P Q R ST UVW XY Z 0123456789!"% &;@?©¶…()=^½Ω Typeface

Didot

Foundry

Linotype

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LET YOUR MOUTH

BE HAPPY

pg·/ 190 — 191

PROJECT //Fina

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pg· / 192 — 193

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PROJECT //Fina

Thank you

Âť Family Mom Dad Lili Lin for your leap of faith in me

Âť Friends Yumeng Tian Yaling Li Xiaoxiao Ma Jingbo Liang Blessed are the dead who die in the lord from now on, they will rest from their labor, for their deeds will follow them.

To the wonderful friends from AAU My favorite people in sinapore Mary Sott Ariel Grey Crististina Ariel.

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PROJECT //Thank you

pg· / 196 — 197

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colophon

» Desinger Sitong Yu

» Course Senior Portfolio

» Instructor Mary Scott

» Pinter Giant Horse /San Bruno

» Software Adobe creative cloud

» Photography Jingbo Liang

» Typeface Garamond Miller Display

pg·/ 198 — 199

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PROJECT //Colophon

pg· / 148 — 149

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