Social TV
The team member
British Telecom is a UK based provider of telecommunications. They provide services in telephone, broadband and television entertainment. It is the largest telecommunication company in the UK serving around 18 million customers, with revenue of ÂŁ18 billion in 2013.
Contents
Timetable
5-6
Interviews
9 7-8
Design Braft
User Journey Map
10
Secondary Research
15-23
11-12
25 24
13-14
Persona
Site Map
Thematic Analysis
Initial Ideas
27-30 26
Final Concepts
Final Visual Concepts
Proposition
To meet the need of emerging consumers looking for more than the traditional viewing experience by providing them, ‘a truly immersive viewing experience’.
1 4
Provides greater functionality and interaction to their viewing experience.
Is a refined and prototyped concept thoroughly grounded in both market and user research.
Design Braft 5
2
Distinguishes BT from the competition, improves customer’s satisfaction and/or improves sales.
3
Runs on the existing BT entertainment platform with varying genres.
5
Is delivered as an add-on to BT’s existing service at no addtional cost to consumers.
6
Attracts new users to BT entertainment.
Target group
18-25 year olds UK residents who watch television regularly. They are regular users of other forms of social media. They view content on a variety of devices and frequently use a second screen whilst watching.
7 10
Enhances the viewing experience for BT customers by improving the social elements of its current TV service.
Focuses on innovation to allow users to access and interact with existing social media accounts without adopting a new form of social media.
8 11
Must work in conjunction with existing hardware currently being used by BT customers.
Improves the quality of the social experience for existing customers.
9 12
Has a clearly defined social aspect that connects users together.
Has its progress documented through a live blog.
Design Brief 6
Timetable 7
Timetable 8
Seconde research
Secondary Research 9
Interviews 10
Persona 11
Persona 12
18-25 year olds BT viewers on existing journey map
STAGES
Register
Research & Planning Notice
BT
Register and choose favorite programs.
TV program forecasts
Communicating with friends Website Google search
DOING Group conversations
Facebook page Newspaper,Magazine,Time table
THINKING
- I can’t find my favorite program easily
- I want to know more about programs
- It is not easy to register
- How do I know how long the program is?
- I want to know what my friends are tagging. - It is complicated with other devices
FEELING
- it’s not easy to get the latest versions and updates of my favorite program? Enjoyability
EXPERIENCE
Relevance of BT Helpfulness of BT
- Will it be easy to communicate with my friends? - I only want information that is useful to me - I only want relevant information - I don’t want any intruding information when I am watching. Enjoyability Relevance of BT Helpfulness of BT
Opportunities GLOBAL
Help customers become better, more savvy viewers.
Help people get the help they need.
Clearer tagging and tag creation.
More communication among friends.
STAGES: Global
STAGES: Global
STAGES: Tagging
STAGES: Communication
User Journey Map 13
Watching
Share
Choose favorite programs to watch
Share experience
Share wonderful moments Call up
Group sharing
TV
Ipad
Social Media
Mobile phone
- What if I don’t have time watch this?
- What is the easiest way to talk to my friends?
- I want know about every key moments.
- Sometimes I want to watch two or more programs at the same time? - The viewing experience is not easy and friendly. - What if I missed a great moment? - WilI I be able to share a program with my friends.
- I want to make more TV plans,How do I do that? - How can I find people with similar interests.
- I am excited and want to share my experience with my friends. - I want to find friends with the same program interests.
Enjoyability
Enjoyability
Relevance of BT
Relevance of BT
Helpfulness of BT
Helpfulness of BT
Share
Watching,Post-watching Control the field of vision by myself
Quick response ability
Comment feeds
Recognizing friends
STAGES: Watching
STAGES: Watching
STAGES: Share
STAGES: Share Linear process
Ongoing, non-linear
User Journey Map 14
Concept 1 : what’s hot
A “What’s Hot” button is added into the ‘Guide’ menu, which enables the viewer to choose from the most watched programs of the momment.
18 Sep,13:25
TODAY
Mon Tue Wed Thu Fri Sat 23
24
25
26
27
Sun 28
Mon Tue Wed Thu Fri Sat Sun
29
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31
1
2
3
4
5
12:12-12:25 PM BBC NEWS
BBC News 24.7% Lifestyle | Children | Films | What’t hot | Entertainment | HD | Sports
Search | MyView | Guide | On demans | BT
Initial Ideas 15
Watch Now
Jump to Now
The voice 26% Edit Channel
Filters change
page
Concept 2 : Popup
A ‘POPUP’ function can be activated when you turn on BT TV. A popup in the corner of the screen will show the mosviewed/talked about TV programs of the moment.
Do you want to motivate POPUP?
OK
cancel
Switch
Two
Screen
Initial Ideas 16
Concept 3 : Virtual Room
“Virtual Room” is a way for small groups of people to watch programs at the same time. Viewers’ behavior like messages or tags could be added on a timeline. Therefore, the viewers would feel like they were watching together, no matter where they really are.
Group 2
Fan of FCB Big Drama ...
Online status
<Group Invitation> a invitation from... Accept
Ignore
online chat Hurry
Initial Ideas 17
XXX
Concept 4 : Data base
Give recommadations on what people may want to watch based on whatâ&#x20AC;&#x2122;s trending/ is being talked about on social media.
ON DEMAND
Superbowl2015
see what is on drending...
music film ...
Social What are people
...
Initial Ideas 18
Concept 5 : Data base
This idea is to incorporate social media data into BT TV. From this you can see blogs and social media content , virtual game worlds and virtual social worlds. In addition to this you can see which programs your friends like ,you can follow your friends or you can see social media comments about important news and events.
Last Name Name Height/Weight Birthday Birth Country Foot
Multiplayed Assists Tackles per game Interceptions per game Clearance per game Key passes per game
average
Team1 vs Team2 Ball handling Saved Shots on goal Successful passes/Total passes Pass competition
1:30
Player information
Initial Ideas 19
Success
15:00
17:10
30:00
Ball handling Saved Shots on goal Successful passes/Total passes Pass competition
45:00
55:00
Concept 6 : Social Collective viewing
This concept allows people to be visually connected whilst viewing TV connent. A connected camera provides a live feed of each viewer to the other(s).
Friend Friend
Initial Ideas 20
Concept 7 : Nearby
When viewers have no idea about what program to watch, they can use this function to have a look at the most popular programs people are watching nearby.
Your Position
1
1
2
2
3
3
4
4
5
5
within 200 m
Nearby 2 November
Initial Ideas 21
the nearest
Concept 8 : Comment on specific content
This is an idea that allows the viewer to create their own commentary when viewing content. Using social media the viewer can see comments attached to the characters or players.
Initial Ideas 22
Concept 9 : Ranking and Rating
Participate in competitions and share your predictions with your friends.
Team1 vs score
Team1 support
Initial Ideas 23
Team 56%
1
1:2
108
2
2:2
92
3
3:2
75
4
1:3
56
5
4:2
36
6
1:1
24
Thematic Analysis 24
Final Concepts Several features were picked out from our ideas and these features listed below will be used to develop our ďŹ nal concept:
Tagging Group sharing
Creating a new tag
Social Stream Quick response activity
Comment feed
Social data category
Final Concepts 25
PRODUCER
PREVIOUS VIEWERS
START BASE TAGS
SPECIFIC TAGS
NEW TAGS
TRENDING NOW
RECOMMAN DATION
ALL TAGS
ALL VIEWERS
SOCIAL STREAM
POPULAR ALL TIME FRIENDS
SEARCH
SIGN IN TAGS CATEGORY MY PROGRAMS
NETWORK SELECTION
GROUPS FRIENDS TAGS
MY TAGS
ACCOUNT
ALL PROGRAMS
Site Map 26
Final Visual Concepts 27
Final Visual Concepts 28
Final Visual Concepts 29
Final Visual Concepts 30