Magazine Issue March 2015
Latest information about sun, light, health and beauty
BOOSTER Exclusive fresh kick only available from megaSun Page 6
Medical study proves: Strong muscles need vitamin D Page 14
Minimum wage: Studio operators tell all Page 18
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Magazine Profit centre: Sun tanning studio After getting off to a successful start for the second time in a row, the world’s largest trade show for fitness and tanning equipment awaits you at the FIBO in Cologne. And 2015 will be even greater! Allow our experts to offer you an individual consultation at KBL AG’s booth B02 in hall 8. We have the perfect success strategies for achieving long-term customer loyalty, thanks to our unique technological innovations, such as the revitalising boosters. We will also let you in on the secret of how you can easily gain new target groups and increase your profits. Turn your studio into a lucrative profit centre. You are very welcome to join us! Already today you can read about what studio operators think of the introduction of the minimum wage and how easy it is to activate Bluetooth. A current study now proves: Strong muscles need vitamin D. Read about it in our magazine! We hope you enjoy discovering the new trends and developments and we very much look forward to working together with you to plan your success strategies for the future.
Trade show for fitness and tanning equipment
We’ll see you at FIBO!
at the FIBO in Cologne 9. - 12.4.2015 hall 8 booth B02
Klaus Lahr Management Board
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Content 6 Exclusively available from megaSun: Ruby Collagen Boosters
10 megaSun worldwide Indigo Sun in Scotland
12 World of model business:
Get a sneak peek at what our creative team does
14 Vitamin D improves performance Latest medical study proves it
16 megaSun worldwide PLANET SUN in Belgium
18 Pay day
Taking a close look at minimum wages
20 Incredibly simple – simply incredible Bluetooth
Imprint Responsible for content and images: KBL AG · Ringstraße 24-26 · D-56307 Dernbach · Phone: +49(0)2689 / 94 26-0 · www.kbl.de Copyright All contents are subject to the copyright of KBL AG – The Beauty & Health Company. The copying or use of any information or material contained in this magazine requires the explicit written consent of KBL AB - The Beauty & Health Company. Subject to errors. KBL_150106 4
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BOO STER exclusive ONLY available from megaSun 6
R
uby Collagen Boosters give off a special light which stimulates the natural production of collagen in the body. The skin’s elasticity increases and minimises
skin ageing. Lines and wrinkles are reduced and facial contours are noticeably firmed. The latest generation of high-performance LEDs provides: • a fresh kick for the skin of your face and décolleté • an increase in skin moisturizing • revitalization, relaxation and skin detoxification • a beautiful skin appearance 7
COMMENTS: Frank Taylor – Indigo Sun, Scotland: Our customers love the boosters, because they look special and give them the feeling that they are receiving an exclusive bonus. Therefore sunbeds that have the boosters are best-sellers in our studios and thus can be sold at a higher price.
Henrik Brouer – Sunfactory, Denmark: The boosters’ design already offers something new and special that the customers find attracting. They enjoy the pleasant warmth which is much nicer when using the sunbeds that have the boosters than when using those without. The customers give positive feedback on the way their skin feels after the tanning session.
FACE
Carlos Mangana – megaSun store france, France:
BODY Dorina Popovici – Sonnenline SRL, Romania: The customers love the tanning results which are better with the boosters than without. There are very good after-sun tanning results even after a few hours. They also value the tanning results because they are much more
natural than without the boosters and they last longer. Customers 40 years and older consciously choose the sunbeds with boosters! 8
The customers who used the megaSun 7900 deluxe and the mon amie say that they have a healthier skin appearance, especially when it comes to elasticity, firmer skin, fewer wrinkles and a softer skin. 9
megaSun
worldwide
Indigo Sun Scotland
T
he sun rarely shines on the island, which is what inspired
Frank
Taylor
in 1993 to view the tanning
market as a future business opportunity. At the time, people were secretly tanning in the back room of one of his video rental shops after officially having rented a movie. This trend lasted several years until he opened his first Indigo Sun shop in 1998 which was purely a sun tanning studio. Today you can find over 50 of his shops in Great Britain and the successful concept of modern and stylish studios continues to expand.
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modelbusiness
W
e invite you to take a look behind the scenes of one of our photo productions.
The model Christian Deerberg appears likeable, cool and casual while expertly working with the camera. Thank you for a wonderful day and a fantastic photo series, which shows: Sun is fun, sun is a feeling of lightness and sun is life! That’s it!
Christian Deerberg with Lena Dobschall
! Christian Deerberg
The 29-year-old already began his career as a fashion model during his business administration studies and has already modelled for Biotherm, Alexander McQueen, Lufthansa and Porsche. Working together with our creative team, they were able to create great lifestyle photos which are real eye-catchers! Christian currently lives with his girlfriend Lena in Abu Dhabi. Find out more about Lena and look forward to seeing more fantastic photos in next month’s magazine. Fun and happiness is guaranteed! 12
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A medical study confirms:
Vitamin D enhances performance
S
trong muscles need a sufficient supply of vitamin D, which was proven by a current medical study carried out by the Institute for Performance Diagnosis and Sports Traumato-
logy in Koblenz. The study focused on the following question: Does an improved level of vitamin D serum have a positive effect on the metabolism and the physical performance? For the study, the team led by Prof. Dr. Peter Billigmann examined a group of participants consisting of around 30 ambitious recreational sportsmen and professional athletes between the ages of 18 and 60. The study had a three-month duration during which the participants carried on with their normal training programme. At the beginning and at the end of the study the metabolic parameter “total creatine kinase” and “myoglobin”, as well as various physiological performance parameters were measured. In addition, the participants of the study were divided into three groups according to their vitamin D serum level – ideal range, vitamin D deficiency and serious vitamin D deficiency. Thereafter they were allotted varying amounts of sun tanning time in the mon amie Collarium® based on the vitamin D serum level, skin type and subjective perception. First of all, the result of this study proves that the vitamin D serum levels were verifiably increased by an individual sun tanning session in the mon amie Collarium®. Secondly, the catabolic metabolic state was enhanced and can thus be seen as a direct indication of improved regeneration and viewed as an indirect indication for improved physical performance. The entire study is available directly from KBL AG. 14
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megaSun
worldwide
PLANET SUN Fléron, Belgium
“
T
he main idea of the PLANET SUN concept was to create a new brand image for a
tanning studio: a contemporary and puristic style” according to Miguel Donoso.
“The goal of this kind of architecture is to impressively emphasise the beauty of the megaSun sunbeds. Our company’s success is based on having created a powerful brand image for the tanning industry and, most of all, using it. As for our studio in Fléron: It was opened five years ago. Thanks to our rigour and our demands regarding the quality of customer support and service, as well as cleanliness, we were able to build up a very good reputation in the Liege region. Our customer base continues to grow every year.”
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payDay
F
Peter Lischka, studio operator SpeedSun in Pohlheim:
or the first time in Germany since
“In the end the customer will end up paying for the politicians’ decision: Of course we had to
January 1st, 2015 all employees
raise our prices. We no longer stay open as long on the weekend. We will continue to increase
are to be paid a statutory mini-
the number of permanent employees and hire fewer temporary employees. However, this
mum wage of € 8.50 an hour.
is a trend we have been witnessing for years now. There were no changes to the wages of permanent employees, as they were already being paid at least € 8.50 an hour before taxes.
This has a significant effect on tanning salon
I definitely think that cutting down on staff is the wrong approach, since the
operators, whose employee structure is often
employees are salespeople first and foremost and those who feel under pressure
characterized by a larger proportion of „mini-
Edgar Beheim, studio operator
definitely sell less. The opportunities to save money on electricity are almost exhausted,
jobbers“ and temporary employees as opposed to
Sonnenstudio No. 1 in Hanau:
permanent employees.
“The many documentation obliga-
We gathered the opinions in Germany for you and
tions are more trouble for us than
questioned studio owners in Europe who having
paying € 8.50 an hour. For years
been dealing with the topic of minimum wage for
we have mainly been employing
with net electricity prices at 4 - 4.5 cents per kWh. Our customers accept the higher prices, because they know that minimum wage is a compulsory measure that we can’t avoid. Since the beginning of the year we have received noticeably more applications, both for temporary positions as well and for permanent positions. Coincidence? I have no idea.”
much longer.
part-time and full-time employees at a higher hourly rate and wish to hire
Carlos Mangana
Miguel und Nathalie Donoso,
even more part-time employees.
studio operator and
PLANET SUN studio
This allows us to considerably extend
distributor megaSun
designers and operators in
the period of employment, which is a great benefit with
store france in France:
Belgium:
regard to the UV Protection Directive (UVSV) and the high
“The minimum wage
costs of training. We were able to offset the additional costs
in France is € 9.64 an
incurred by employing those who only work on a € 450-
Sandra Hinze
hour and € 1,457.55
basis by shortening our hours of operation. We have not
studio operator
gross for a 35-hour
received any noteworthy reactions from our customers.”
Lichtblick in Ander-
week. We employ two
nach:
people for the studio.
“One of our measures
Bodo Lascheit,
was to increase our
studio operator megaSun
prices by a total of
beautyLounge in Uerdingen:
20 % this year. By
“I can’t tell you today exactly
buying energy-saving
what consequences the in-
sunbeds
we
were
troduction of the minimum
able to significantly lower our energy costs in
wage will have. I let my tax
the long term. We plan to continue replacing
advisor advise me to be sure
cost-intensive sunbeds with more energy-
that I implement everything
efficient ones.”
correctly,
particularly
improvements
since
have
“The monthly minimum wage for an employee without previous experience working in a
sun
tanning
studio
€ 1,557.00 (circa € 1,100 net). For an employee with 10 years of experience the gross
A young man works
wage lies at € 1,966.00. We apply this regulation to
from 6 pm to 8 pm and all day on Saturdays. We
our employees. We have the possibility of receiving
also employ a receptionist who works all day
employment aid for employing staff, whose training is
from Monday to Friday from 9:30 am to 6 pm. In
not as highly qualified, but for our studio in Fléron we
the end, we actually pay the receptionist at our
prefer proper training and minimal staff turnover.”
studio more than the minimum wage: € 1,520.27 gross.”
Bernd Holderberg, studio operator Sun-Planet in Neukirchen-Vluyn: “My studios are doing very well despite the introduction of the minimum wage. I already employ 15 staff
been
members although shortages can occur because someone is ill or might exceed the € 450 limit. Cutting
announced on the part of the lawmakers and the
staff is still not an option for me. I can’t understand how other studios can make do with only 5 employees
record keeping requirement for my employees’
and then remain under the € 450 limit. I suspect that the employees there are still only paid € 5 an hour
working times is an important topic. As a precautionary
and I ask myself why that is not checked. In that respect, I see a strong need for action on the part of the
measure I already increased the prices for my sunbeds
authorities. I increased my prices by € 1 and can justify that with acquisition of new sunbeds, namely three
and am also thinking about adjusting my flat rate. I
6700 and one 6800 hurricane.”
have already introduced shorter opening hours.”
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is
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simply ingenious
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ACTIVATE BLUETOOTH
Our specially developed Bluetooth tool takes the special requirements of a tanning studio into consideration: This means that your smartphone only recognises the sunbed that is in the cabin due to the optimal distance
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settings. To be on the safe side, the Bluetooth tool prevents two separate mobile phones from being able to connect to the same sunbed at the same time. And don’t worry: Only music is played; telephone calls are not transferred to the loud speakers.
THE MOBILE PHONE SCANS THE SUNBED
It is very easy for customers to activate the tool! Step 1: Use the quick access or the settings menu to choose the
symbol by
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touching it Step 2: Your smartphone looks for sunbeds with a
Bluetooth in sunbeds
signal in the nearby surroundings
Step 3: Select the desired sunbed Step 4: The smartphone is now connected to the
ONLY CHOOSE SUNBED THE FIRST TIME
sunbed and you can begin listening to your playlist via the Bluetooth connection
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Simply ingenious - simply megaSun Being able to listen to your own playlist during the tanning session - many wish they could do that. And it is so easy to do! By connecting your smartphone to your favourite sunbed via Bluetooth, your personal song list
START THE MUSIC!
becomes a high-performance sound experience in only four easy steps! 20
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Solarium market.com
A
s of now, the worldwide largest tanning market
for used sunbeds and Collariums® of all brands offers even more benefits.
We multiply your chances of selling – due to the automatic translation, you can now reach
Partner of the year
prospective customers abroad; the larger pictures are more attractive and gain much more attention and you can make your advertisements unmistakable by adding a personal profile photo. For better clarity, the run time for all offers is limited to 3 months. Naturally, advertising will continue to be free of charge.
K
BL AG can look back on a strong year in 2014. We have the wonderful efforts of all of our partners, who
What is more, you are always kept up-to-date
are enthusiastic about our megaSun brand, to thank
about the latest developments in the industry
for this. Two national and two international retailers were
thanks to our news feed as well as the exhibition
ceremoniously presented the “Partner of the year 2014”
and news ticker. Of course our news feed is
award for excellent performances in various categories.
also available in English.
KBL AG would once again like to warmly congratulate the winners and is looking forward to finding out who will receive the awards for 2015.
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musthaves
Umbrella 14.90 €*
A
pril, oh April, always so playful! And if a rain shower follows after a tanning session, why don’t you offer
your customers a bright yellow umbrella!
Banner Collarium® 2 x 0.85 m 89.90 €*
Banner Optima 2 x 0.85 m 89.90 €*
Banner Hurricane 2 x 0.85 m 89.90 €*
Grab peoples’ attention! Our banners and flyers for end customers are included with each of your sunbeds. And if you need to take a quick note, the new note box with matching pens is already waiting on your
Trade show bag front and back 4.90 €*
studio counter ready to be used.
flyer for end customers Optima 100 flyers 12.90 €*
note box ø 130 mm, filled with ca. 930 sheets 9.90 €*
flyer for end customers Collarium® 100 flyers 12.90 €*
Call +49(0)2689 / 94 26-0 to order or contact your megaSun partner
Call +49(0)2689 / 94 26-0 to order or contact your megaSun partner *Prices do not include 19% VAT or despatch costs
flyer for end customers 6800 alpha hurricane 100 flyers 12.90 €*
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*Prices do not include 19% VAT or despatch costs
impressions from 2014 Wellfit Expo Bucharest 2014, Rumania
PC TAN SMART TAN Nashville 2014, USA
SCOTTISH BEAUTY Edinburgh 2014, Scotland
Bruce A. Williams, Service Director
PC Tan Show New York 2015, USA
Professional Beauty London 2014, England
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Paul Manke, VP of sale
Susan Miller, President
Insider’s tip