We’ve got you covered!
Register by November 29
Exhibits: January 28-30, 2014 Education: January 27-30, 2014
for FREE* education and discounted registration fees.
Mandalay Bay Convention Center Las Vegas, Nevada, USA
*with Exhibits Registration
The FIRST EVENT of the season for you... the flooring, stone and tile professional!
We’ve got you covered with...
The first Marketplace of 2014 The International Surface Event is bringing thousands of flooring, stone and tile professionals together to experience all that is new before it hits the market. This is your chance to connect with suppliers - old and new - and gain the competitive edge you're looking for. • Discover profitable trends. More than 700 high quality exhibiting companies will introduce their latest products, services and programs here. • Flooring professionals can cash in on show-only specials and stay ahead of their customers with the latest designs and color palettes. • Stone professionals will see what industry developments, new techniques and consumer trends will impact their business. • Tile professionals will discover a worldly collection of the exotic, innovative and distinctive tile products on the market. • Find what you're searching for – easily. See, try and buy in an ultraefficient, comparative environment. From laser templating, CNC, wet shops and green operations for the stone professional to carpet, laminates and hardwood flooring for the flooring pro to a wide array of the world’s most innovative, trend setting and distinctive tile products for tile professionals. • Get real-world information and expert training. Choose from 75+ targeted sessions, led by industry experts, and take away a wealth of practical information, breakthrough ideas and proven strategies you’ll use everyday. SESSIONS ARE FREE for a limited time*. • Build your network. The International Surface Event brings the industry together for four days of events, activities and non-stop networking. Share experiences, insights and best practices with more than 25,000 of your colleagues. *Register by November 29 for FREE Education and discounted registration fees.
EVENT SCHEDULE Monday, January 27 Registration............................................................................ 8:00 am – 5:00 pm Education Program (Conference)............................................. 9:00 am – 5:00 pm Tuesday, January 28 Registration............................................................................ 7:00 am – 5:00 pm Education Program (Conference & On-Floor)........................... 8:00 am – 5:15 pm Exhibits Open........................................................................ 9:00 am – 5:00 pm Wednesday, January 29 Registration............................................................................ 7:00 am – 5:00 pm Education Program (Conference & On-Floor)........................... 8:00 am – 5:15 pm Exhibits Open........................................................................ 9:00 am – 5:00 pm Thursday, January 30 Registration............................................................................ 7:30 am – 3:00 pm Education Program (On-Floor)................................................. 9:00 am – 3:00 pm Exhibits Open........................................................................ 9:00 am – 3:00 pm
Looking for furnishings and accessories to complement flooring, natural stone and tile? Look no further than Las Vegas Market, the premier home furnishings marketplace, held concurrently with The International Surface Event. Track trends and find new product and sourcing opportunities for the well appointed home in the 5 million square foot state-of-the-art campus. It’s all included in your registration – one event gets you access to four shows. Shuttle service will be provided between venues.
Las Vegas Market www.lasvegasmarket.com
Ready to be inspired by innovative trends? We've got you covered! Register by November 29 and SAVE! www.SURFACES.com | www.StonExpo.com | www.TileExpo.com
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The show features
Get things done at The International Surface Event. Combining a business environment, an efficient atmosphere and top notch on-floor attractions, education and demonstrations, your experience will be inspirational and opportunistic. Visit the show websites for the most up-to-date information and a daily schedule of events.
From the chain-link fence surroundings to the experts’ down-and-dirty demos, The CAGE setting allows you to see first-hand how the latest tools seam-set, texture and polish natural stone products that will empower your purchasing decisions.
Everything from hand-crafted tile and decorative concrete, to countertops and oneof-a-kind sinks, Artisan Avenue is a setting full of unique products that demonstrate true craftsmanship, artistry and imagination.
Grab a drink and pick a spot on the bleachers! Take in all that’s happening across the aisle at The CAGE via live-streaming and big screens.
Cleaning & Restoration Pavilion
Sponsored by:
Get answers to your toughest care and maintenance questions, find the latest tools, technologies, and even try new techniques for cleaning and restoring all types of flooring. Official Publication Sponsor:
The Marmomacc Pavilion will include international exhibitors showcasing stone materials, stone processing machinery and products for the protection and care of stone surfaces. A dedicated education booth will host continuing education on stone and stone design for architects and interior designers on January 28 and 29.
Located next to the Marmomacc Pavilion, this area encourages open dialog among fabricators, architects and designers with stone-specific exhibitors to better understand the exceptional value and benefit of using natural stone in future and existing projects.
NWFA HARDWOOD FLOORING PAVILION & LOUNGE Dedicated to hardwood flooring products and NWFA members—current and prospective— this space allows for networking and browsing among new manufacturers and suppliers of innovative hardwood products. Show Floor CASH BAR Who says you can’t mix business with pleasure? Relax and enjoy a cold beverage with your colleagues at the StoneLIVE Stadium. The cash bar is available during regular show hours.
Chris Grundy of DIY Network’s “Cool Tools” presents side-by-side with participating exhibitors delivering action demos that will amplify your proficiency—making you work smarter, operate leaner and run a more efficient business.
Get hands-on demonstrations and an upclose look at sponsoring exhibitors’ tools, products and technologies as they provide their specific training and techniques that solve some of the more complex installation process challenges. Official Publication Sponsor:
Visit the Wools of New Zealand area where exhibitors feature produces made of wool’s natural beauty and rich color and learn why wool is the standard of excellence for carpet. Experience unique New Zealand culture with a live performance by a group of Maori’s at the Wools of New Zealand booth number S6221 from 3-5 pm on January 28.
Designed specifically for NALFA members to network with their peers while having access to choice laminate flooring manufacturers. See updated technical innovations available to flooring professionals today!
Identify the newest, latest, hottest, most cutting-edge products just hitting the market as you explore exhibitors’ displays and vote for the Best New Product of 2014! Official Publication Sponsors:
Hear about and preview what’s trending in products, colors and textures for 2014. Immerse yourself in a defined sense of design and style to better guide your purchasing, stocking, and showroom decisions to intrigue and entice customers to buy from you! Official Publication Sponsor:
A mega-center of activity, education, networking and socializing, the Business Enrichment Center offers a hip space for attendees to network, relax and recharge (electronic charging station). Visit the newly re-designed Social Media Lounge for a fresh perspective on today’s social networking platforms in quick 15-minute sessions.
The business environment, the efficient atmosphere, the experience – We've got you covered!
Register by November 29 and SAVE! www.SURFACES.com | www.StonExpo.com | www.TileExpo.com
We’ve got you covered with...
The exhibitors Only The International Surface Event has EVERYTHING you need to expand and secure your flooring, stone and tile business success. Connect with diverse vendors, compare choices, consider options and find the best deals on the market. Plan to do business with companies like these: • All Tile • Armstrong World Industries • Beaulieu • Bedrosians • Best Buy Flooring Source • Braxton-Bragg Corp. • Breton Spa • Chemcore Industries, Inc. • CMS/Brembana • Congoleum
• Custom Building Products • DalTile • Dreamweaver • Emser Tile • GranQuartz • Granite City Tool • Herregan Distributors • Home Legend • Kane Carpet/Weavemasters • Mannington Mills
• MAPEI Corporation • Max Windsor • M S International • Natural Stone Resources, Inc. • Northwood Industrial Machine • Park Industries • Regent Stone Products, Inc. • Royalty Carpet Mills • Tarkett/Johnsonite ...and many more.
Shorelines Exhibit Hall LEVEL TWO • Business Enrichment Center (BEC) EXHIBITS
• Distributor Lounge • NALFA Pavilion • Social Media Lounge • Trends Hub
ENTRANCE
• WFCA Member Booth & Lounge
Bayside Exhibit Hall LEVEL ONE
• Wools of New Zealand
• Artisan Avenue •B SI Member Pavilion • The CAGE
EXHIBITS
•C leaning & Restoration Pavilion
EXHIBITS
• Contractor’s Lounge EXHIBITS ENTRANCES
ENTRANCE
• The Event Loyalty Lounge • The Event Main Stage •M armomacc Pavilion
• MIA Membership Booth • New Product Marketplace • NWFA Hardwood Flooring Pavilion & Lounge • Registration • StoneLIVE Stadium • Stone Pavilion • Tool Alley
on-floor networking opportunities Presented by: DISTRIBUTOR
Lounge
Reserved exclusively for our distributors to meet with their retail customers– conveniently located right on the show floor.
Official Publication Sponsor: FLOOR COVERING WEEKLY The Industry’s Business News & Information Resource
Designed so you don’t miss a beat, this go-to place for our longtime supporters of the show provides a private relaxation area right on the show floor.
Whether you need a quick break or to have an impromptu meeting, take a moment to converge in a relaxed setting with other contractors at the show.
EARN YOUR MASTERS CERTIFICATION
See websites to learn how!
Mandalay Bay Convention Center 3950 Las Vegas Boulevard South Las Vegas, Nevada 89119
Want to see key flooring, stone and tile players? We've got you covered! Register by November 29 and SAVE! www.SURFACES.com | www.StonExpo.com | www.TileExpo.com
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The education
Pricin increase g s Novemb after er 29. S ee websi for detail te s.
The International Surface Event is your educational resource. 75+ sessions and a multitude of industry experts will share their insight, expertise and strategies focused on: • Sales/Marketing • Flooring Installation • Building Design and Trends
• Business • Stone Fabrication/Installation • Sustainability • Tile Installation • Care/Maintenance/Restoration
Visit the show websites for more information and scheduling on the following:
Advance your career by earning valuable CEUs
Continuing Education Units maintain your competitive edge and strengthen your credentials. As your complete educational resource, The International Surface Event offers courses that qualify for credits you can’t get anywhere else! Select sessions qualify for credit with AIA, AIBD, IDCEC (ASID, IDC, IIDA), IICRC, NKBA, WFCA and CFI.
DESIGNING WITH NATURAL STONE A Day of Continuing Education for Building Design Professionals Tuesday, January 28 | 8:30 AM – 6:00 PM | Free with Exhibits Registration
Presented by:
Sponsored by: Designing With Natural Stone at The International Surface Event gives qualified architects and designers the chance to earn continuing education credits through WWW.STAIRNOSING.CO M a full-day program conceived to educate participants about stone and design. Visit www.StonExpo.com for additional information and schedule of events. Designing with Natural Stone includes: Exhibits Only registration, off-site tour, lunch and learn, Stone Pavilion tour, bonus session and networking dinner. Space is limited and restrictions apply.
MIA FEATURED SESSIONS
Tuesday, January 28 and Wednesday, January 29 Free with Exhibits Registration
Presented by:
*
• Current Status of Implementation of the NEW Dimensional Stone Standard-NSC 373* ** • How to Use CEU Courses to Build Relationships with Architects and Designers • Increase Sales and Operational Efficiencies by Becoming MIA Accredited • New Stone Restoration and Maintenance Standards • Staying MSHA/OSHA Compliant – Creating a Culture for Behavioral Based Safety and Compliance* • The Process of Selecting Natural Stone – Selection to Installation**
IWF MATERIAL PROCESSING EDUCATION
Tuesday, January 28 and Wednesday, January 29 $75 each, includes Exhibits with Education Registration Whether you are working with wood, stone or any number of other materials, fabricating and installing countertops, cabinetry or both – there are cross-industry skills, techniques and efficiencies that can be developed by sharing information. Gain a new perspective and take advantage of these sessions, brought to you by our new industry partner International Woodworking Fair (IWF), featuring expert speakers from the Cabinet Makers Association (CMA) and International Surface Fabricators Association (ISFA). • The Art of Pricing Profitability (CMA) • Diversifying Your Countertop Business (ISFA) • Less Chaos, More Cash (ISFA) • Managing the Sales Process with Objective Metrics (CMA) • Meetings You Can’t Miss (ISFA) • Lean Manufacturing in the Fabrication Shop (ISFA) • Super Team: Developing and Enhancing an Outstanding • “Stop Finger Pointing Before It Starts” … Coordinating Trade Contractor Project and Referral Group (CMA) Residential & Commercial Projects (CMA/ISFA) • Using the New ISFA Quartz Surfacing Standard (ISFA) • Advertising and Marketing Techniques and Strategies That Really Work! (CMA)
MAXIMIZING MARGINS Wednesday, January 29 | 10:30 AM-2:30 PM | FREE Attention all fabricators! This four-hour presentation focuses on maximizing your margins and increasing your profits! What’s different about this workshop is that we’ll spend 20-30 minutes listening to experienced business owners sharing how they implemented methods and techniques to maximize their margins. Includes box lunch. Branding & Marketing | Internet Marketing | Production Efficiency | Business Planning | Diversify & Profit | The Buying Experience | Look online for speakers!
moisture testing TECHNICIAN CERTIFICATION This program has been specifically designed to help improve the performance of concrete slab moisture testing to result in more consistent, accurate and reliable results – helping flooring manufacturers, architects, engineers and contractors make better decisions as to when a concrete floor is ready for a floor covering installation. ICRI Concrete Slab Moisture Testing Technician Certification Educational Program1 Monday, January 27 | 8:30 am – 12:00 pm | Limited to 60 | $175 (until November 29) ICRI Concrete Slab Moisture Testing Technician Certification Written Examination2 Monday, January 27 | 12:30 pm – 1:30 pm | Limited to 60 | $240 (until November 29) ICRI Concrete Slab Moisture Testing Technician Certification Performance Exam3 Tuesday, January 28 | Six one-hour time slots/Maximum seven participants each | $425 (until November 29) 1 2 3
Educational Program is open to all registrants (limited to 60) Written Exam registrants must also register for Educational Program Performance Exam registrants must also register for Educational Program and Written Examination
CFI INSTALLATION TRAINING & CERTIFICATION programs Tuesday, January 28 | 9:00 AM – 5:00 PM Wednesday, January 29 | 9:00 AM – 4:00 PM
New in 2014, the CFI Installation Training and Certification will offer two programs – Ceramic-I Installation Training & Certification and Hardwood/Laminate Installation Training & Certification. Designed for installers, these two day programs elevate your career with real hands-on installation training and techniques. Space is limited—register today to secure your place. Lunch is provided on both days.
Sponsors Include:
Official Publication Sponsor:
Visit www.SURFACES.com for complete details and list of sponsors. Cost is $495 for both days of each training and certification program. Price includes Exhibits Only or Exhibits with Education registration.
DESIGNER DAY
Wednesday, January 29 | 8:00 AM – 5:15 PM Speakers: Victoria Redshaw, Mark Woodman and Vincent Marazita
Sponsored by:
Join us for an inspiring day filled with captivating products, tours and education. This all-day educational event is a must-attend for interior designers and other professionals looking to get the scoop on upcoming trends and the newest products available for their clients! Registration is required and limited to a maximum of 60. This event sells out every year, so register early! Designer Day* – $100 | Designer Luncheon Only – $60 each (until November 29) * Includes Exhibits with Education, two sessions, a speed trending tour of the show floor, an off-site tour and the designer luncheon.
NALFA Inspection & Installation Certifications Friday, January 31 | 8:30 AM – 4:30 PM Inspection & Installation Certification Benefits:
• Increased credibility as a Laminate Flooring Inspector/Installer and increased income
• Profit from networking with some of the best Flooring Inspectors/Installers in the business
• Become a preferred choice for the best laminate flooring producers in North America, their distributors, and their retailers
• Direct and privileged access to the technical support services of NALFA members
• Great business exposure by having your name and your business listed on the NALFA website as a Certified Laminate Flooring Inspector/Installer
• Be constantly updated of all technical innovations in the laminate flooring world
Cost is $300 per certification. Includes Expo pass; no on-site registration is available.
Ready for insight and strategies from experts in our industries? We've got you covered! Register by November 29 and SAVE! www.SURFACES.com | www.StonExpo.com | www.TileExpo.com
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Pricin increase g s Novemb after er 29. S
The networking
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The International Surface Event is uniting the flooring, stone and tile industries to provide the perfect venue to share ideas, strategies, challenges and solutions. Whether in a structured learning environment or a less formal setting, they’re fun, functional and make for long-lasting connections. Retailer and Inspector Symposiums Presented by: Textile Consultants & LGM and Associates
Retailer Symposium New Floorcovering Products – What You Need to Know to Stay out of Trouble Monday, January 27 | 8:00 AM – 12:00 PM Review the performance characteristics of new products including carpet, vinyl, linoleum, concrete sealers, and more… How to sell and work with clients to get it right! Early Pricing $89 (until November 29)
Floorcovering Inspectors Symposium Tuesday, January 28 | 8:30 AM – 5:00 PM
Designed to give anyone involved in the floorcovering inspection industry and retailers an opportunity to update their background knowledge, learn some of the new techniques, and hear the latest information available including the S-800 Carpet Inspection Standards. Member $99 | Non-Member $129 (until November 29) Package includes Exhibits Only registration.
Members include: NICFI, CFI, FCICA, Starnet, ICRA, IICRC, CCA Global, and INSTALL.
CHROMAZONE WORKSHOP Thursday, January 30 | 9:00 AM – 4:00 PM
Presented by:
ChromaZone workshops are results-oriented color meetings that present a myriad of subjects from design to marketing to business. Space is limited. CMG Member $175 | Non-Member $225 | Student $35 (with valid ID) Fee includes Exhibits Only registration.
Exclusive Offering Emerging Professionals Happy Hour Tuesday, January 28 | 5:00 PM – 6:00 PM The International Surface Event welcomes emerging professionals, age 40 and younger, in the flooring, stone and tile industries to enjoy a networking happy hour. This inaugural event will celebrate the larger-than-ever presence of young professionals at The International Surface Event. Mingle with like-minded professionals over free drinks and hors d’oeurvres. Do you fit this demographic? Plan to join us right after the show floor closes on Tuesday – Mandalay Bay Convention Center, Level 3.
special EVENTS Presented by:
HAPPY HOUR Tuesday, January 28 | 5:00 PM – 6:30 PM | Members Only Walking the show floor for eight hours can be exhausting, so join the MIA and Building Stone Institute (BSI) for a cold beverage and light refreshments and network with fellow MIA and BSI members.
Co-Hosted by:
AWARDS LUNCHEON Wednesday, January 29 | 12:00 PM – 2:15 PM Join the MIA for this very prestigious event as they present the esteemed MIA Pinnacle Award to winning projects in natural stone. Pricing available through November 29 MIA Member $70 | Non-Member $80
NEW! STONE PAVILION BLOCK PARTY Wednesday, January 29 | 3:30 PM – 5:00 PM | Booth B952 Hosted by the Natural Stone Council and supported by all stone associations supporting the stone industry. Pricing available through November 29 MIA Member $70 | Non-Member $80
Official SURFACES Sponsor:
Official SURFACES Endorsers:
Official StonExpo/Marmomacc Americas Sponsors: American Monument Association Canadian Stone Association Elberton Granite Association Indiana Limestone Institute National Building Granite Quarries Association Northwest Granite Manufacturers Association
Official StonExpo/Marmomacc Americas Endorsers: 2014
Hosted by:
EDUCATION PROGRAM: At-A-Glance Monday, January 27
3:30 pm – 5:00 pm
1:20 pm – 3:20 pm
11:10 am – 12:40 pm
9:00 am – 11:00 am
Time Code
Title
Speaker(s)
Track(S)
MO01
Social Media and Web Boot Camp 1: Digital Basics
Christine Whittemore
SM
MO02
Installation Failures and Solutions: Hardwood, Laminate, and Bamboo
Jon Namba
FI
MO03
Adding Restoration to Your Existing Stone Business
Ted McFadden, Tom McNall
MO04
Choosing the Right Installation Methods and Flooring Materials Using TCNA Service Ratings
Neil McMurdie, PhD, Eric Astrachan
TI
MO05
Countertop Installers Forum: Solutions to the Most Common Problems
Brandon Maldonado, Buddy Ontra, Dustin Braudway
SFI
MO06
Social Media and Web Boot Camp 2: Lead Generation with Social Media
Christine Whittemore
SM
MO07
Grout: Your Choice Really Matters
Mike Micalizzi, Dave Corey, Steve Taylor
TI
MO08
Preventing Seam Installation Failures in Carpet and Resilient Flooring
Jim Walker, Tim Provence
FI
MO09
The Science of Sealing Stone
David Bonasera, George O'Regan
CMR SU
MO10
Anchored and Direct Adhered Stone Design and Installation
Rodney Harvey
BDT SU
MO11
Social Media & Web Boot Camp 3: Integrated Online Strategy
Christine Whittemore
SM
B
MO12
All Things Marble: Installation Considerations and Proper Care and Maintenance
Danny MacNair, Rod Sigman, James Woelfel
FI
TI CMR SFI
MO13
Cork, Wood, and Leather: Sales, Specification, and Installation
Fred Jackson, Keith Graves
MO14
Saving Your Greatest Asset with a Valuation and Business Succession
Bart Basi, PhD
B
MO15
Carpet Fibers: New Technologies and Advancements
Lewis G. Migliore
FI
MO16
Team Stone Design: Architects, Designers, and Fabricator/Installers Working Together
Lisa Dirk, Scott Lardner
MO17
Identifying and Installing Today’s Carpets
Robert Varden
FI
MO18
Engineered Materials - Quartz, Concrete, and Terrazzo
Fred Jackson, Keith Graves, Daniel Dauchess
SFI
SU
MO19
The Ins and Outs of Waterproofing and Crack Isolation Membranes
Steve Taylor
TI
BDT SFI
MO20
The New Healthcare Law and the Tax Code
Bart Basi, PhD
B
TU01
The Customer Said Yes! Now What Should I Do? - Increasing Repeat and Referral Business
TU02
Cash Is King for the Small Business Owner - Improving Cash Flow
Leslie Shiner
B
TU03
Glass Tile: A Journey through Design, Color, Application, and Installation
Scott Fleming and panel
TI
TU04
The Essentials of Stone Maintenance and Restoration Forum
Brian Kornet, Dave Walton, Gregg Laviolette, Tim Connelly
TU05
Luxury Vinyl Tile
Jonathan Train, Kevin Flannigan
TU06
Care and Maintenance of Cork, Bamboo, and Hardwoods
Brett Miller
TU07
Employee vs. Contractor: Does the Customer Care? Should She?
Jeffrey Macco, Tom Jennings, Roland Thompson
FI
TU08
Family Business – Protecting the Family and the Family Business
Scott Lardner, Tiffany Aryeh, Aaron Pirner, Jeff Train
B
TU09
How to Make Money as a Fabricator
Duane Naquin and panel
SM
MIATU1*
Current Status of Implementation of the New Dimensional Stone Standard - NSC 373
Jack Geibig, PE, Brenda Edwards, Bernard Buster, Dennis Gillan
SFI BDT SU
MIATU6*
How to Use CEU Courses to Build Relationships with Architects and Designers
Sarah Kelly, Vincent Moiso
TU10
Measuring Key Performance Indicators for Greater Profit
TU11
Floor Flatness for Ceramic and Stone Tile Installation
TU12
Seven Habits of Highly Effective Small Business Owners
TU13
B
CMR SU
BDT
B
BDT
B BDT SFI
FI
SM
B
BDT
12:00 pm – 1:00 pm
10:00 am –12:00 pm
8:00 am – 9:30 am
Tuesday, January 28 Brian Gracon, PhD, Paul Friederichsen
SM
B
BDT
CMR SU FI CMR BDT SU B
B
B
BDT
Nick Began, Paul Menninger
B
SFI
Mike Little
TI
FI
Sam Allman
B
SM
Six Elements of a Powerful Showroom
Chris Ramey
SM
B
TU14
Color, Style, and Floor Décor - Geography Matters
Annette Callari
BDT
TU15
The Next Generation Bathroom: Barrier-Free Tiled Showers
Andrew Acker
TI
TU16
How to Make $50,000 in 50 Minutes
David Romano
SM
B
TU17
Implementing Safety in Your Stone Warehouse and Fabrication Shop
Jim Nikolopoulos, Lisa Dirk
B
SFI
SM
B
MIATU2* Increase Sales and Operational Efficiencies by Becoming MIA Accredited
Official Publication Sponsors of Stone Fabrication/Installation Track:
Jon Lancto
Official Publication Sponsor of Sales/Marketing and Business Tracks:
BDT
SFI
BDT
SU
TUESday, January 28 (cont.)
3:45 pm – 5:15 pm
1:15 pm – 2:15 pm
Time Code
Title
Speaker(s)
MIATU3* New Stone Restoration and Maintenance Standards
Track(S)
Keith Graves, Brian Kornet
CMR
BDT
TU18
Beyond The Floor
Mark Woodman and panel
TU19
Introduction to Radiant Floor and Radiant Wall Heating Systems
Mark Eatherton
TU20
CSI (Critical Stone Investigation): How Geology and Installation Affect Stone Restoration
Rawi Tabbah, David Bonasera, Chuck Muehlbauer
CMR SU
TU21
Selling to the Affluent and Interior Designers
Chris Ramey
SM
TU22
Grout Residues: Causes, Prevention, and Solutions
Mike Micalizzi, Noah Chitty, Rod Sigman
TI
TU23
Learn Methods to Capture Retail Customers and Increase Your Profits
Mark Lauzon
SFI
TU24
Residential Countertop Fabricators Forum
Joey Marcella, Marco Duran, Michael Reis, Tony Malisani
SFI
TU25
Finding and Keeping Talented Employees
Sam Allman
B
TU26
The Challenges of Installing Large Format Porcelain Tile and Stone
Michael Granatowski
TI
TU27
How to Resolve Difficult Selling Situations and Close the Sale
Warren Tyler
SM
B
B
FI
TI
B
B
SM
BDT SFI
SU
1:30 pm 3:30 pm
12:00 pm – 1:00 pm
10:30 am 12:00 pm
8:00 am - 9:30 am
Wednesday, January 29 WE01
Understanding Operational Costs of a Stone Fabrication Facility
Paul Menninger, Nick Began
SFI
WE02
Design and Color Trends for 2014-2015
Victoria Redshaw
BDT
WE03
The Geology of Dimension Stone
Chuck Muehlbauer, Mike Anson
SFI
WE04
Understanding Moisture Related Flooring Failures
Peter Craig
FI
WE05
Installation Failures and Solutions: Tile
Mike Micalizzi
TI
WE06
Skyrocket Your Sales: Selling Your Full Price Offer in a Discounted World
Beverly Koehn
SM
WE07
Using Proven Moisture Management Systems for Successful Stone Tile Installations
Scott Worthington, Rod Sigman
CMR SU
WE08
Building Performance Trends and Best Practices with Natural Stone
Stephanie Vierra
BDT SU
WE09
How to Prevent "Showrooming"
James Dion
SM
B
WE10
Best Practices Forum: Successful Flooring Retailers
David Snedeker, Jeffrey Macco, and Panel
SM
B
Staying MSHA/OSHA Compliant - Creating a Culture for Behavioral Based Safety and Compliance
Moe Bohrer, Monica Gawet, Scott McKenna, Mark Savit
SFI
SU
WE11
The Psychology of Price and Why It Matters
James Dion
SM
B
WE12
Sound Reduction Membranes: Sorting the Myth and Mystery Out of Sound Reduction Numbers
Brian Pistulka
TI
FI
WE13
Carpet Installation: The Issues and the New S-600 Standard
Robert Varden, Larry Cooper
FI
WE14
Mitigating the Effects of Moisture in Concrete Subfloors
Peter Craig
FI
TI
WE15
Stone Fabrication - The Art of Setting Customer Expectations
John Cogswell
B
SFI SM
WE16
Network to Increase Sales and Grow Your Business
Beverly Koehn
SM
Aaron Hicken, Luke Wilson, Kathy Spanier, Ross Nadeau, Jeremy Simmonds
BDT SU
Designing Interiors with Natural Stone
Vincent Marazita
BDT SU
WE18
Understanding Thin Tile Installations
Neil McMurdie, PhD, Benjamin Szell and Noah Chitty
TI
WE19
Commercial Jobsite Stone Repair Forum
Richard Troutte and panel
SFI
WE20
Proper Substrate Preparation for Hardwood, Laminate, and Bamboo
Jon Namba, Jeff Johnson
FI
WE21
Provide Extraordinary Service for your Customers by Adding Additional Product Lines and Services
Larry Cooper, Duane Naquin
B
MIAWE4*
MIAWE5* The Process of Selecting Natural Stone - Selection to Installation
3:45 pm - 5:15 pm
WE17
TI
B SFI
TI
FI
B
SM CMR
WE22
The Seven Secrets to Creating an Effective, Efficient Marketing Budget
Marty Gould
SM
B
WE23
Transform Your Shop into a Fully Digital Operation
Evan Kruger, Jeff Erickson
SFI
B
WE24
Avoiding Problems with Hard Surface Floor Covering: Getting the Right Product in the Right Place
Lewis G. Migliore
FI
TI
WE25
How to Build Motivation and Eliminate Stress in Your Business
Lisbeth Calandrino
B
SM
Exhibits with Education (EE) registration required to attend most sessions. *These sessions are free with an Exhibits Only (E) Pass
Tracks SM Sales/Marketing SFI Stone Fabrication/Installation
B
Business
BDT Building Design & Trends
FI
Flooring Installation
CMR Care/Maintenance/Restoration
TI
Tile Installation
SU
Sustainability
We’ve got you covered with...
The destination
Plan your visit to The International Surface Event ahead of time to make every minute count while you’re here. • Register by November 29 and save on Exhibits and Education registration. Note: Badges will not be mailed in advance of the show. You must bring your printed email registration confirmation to the on-site Scan & Print Stations located in Registration to pick up your badge and lanyard. Contact Registration Customer Service for more information: SURFACES (866) 860-1975 StonExpo/Marmomacc Americas (866) 860-1971 TileExpo (866) 452-2815
•B ook your hotel and make travel arrangements early, while rates and availability are at their best. Contact Housing Customer Service for more information: (800) 221-3531. • Download The Event mobile app before you get to the event to plan your show strategy. Have The International Surface Event and the great city of Las Vegas at your fingertips! Whether you’re on the show floor or on the go, The Event is now accessible from the palm of your hand. Scan the QR code below to download The Event mobile app. • Schedule time for networking with colleagues. The International Surface Event is more than a trade show, it’s a community of flooring, stone and tile professionals that gives you a great opportunity to build relationships, share best practices and connect with people who face the same daily challenges that you do. • Make time for fun! Be sure to enjoy the fabulous shopping, dining, entertainment and nightlife that Las Vegas has to offer. • Stay connected before, during and after the show with our online communities. SURFACES, StonExpo/Marmomacc Americas, and TileExpo are on Facebook, Twitter, and YouTube! Tune in for daily updates, industry news and exciting happenings at the show sites. Use our special show hashtags to stay in the conversation year-round: #SURFACES, #StonExpo and #TileExpo. The Event Mobile • NEW: Register in advance! • Find exhibitors • Search education and events • Get real-time show updates • Get venue details • Access social networks • Browse local transportation options • Personalize your schedule Stay Connected:
THE VALUE We’ve got you covered to help you get the most for your money. Register by November 29 and save up to $195! Exhibits Only
Through Nov. 29
Nov. 30 – Jan. 26
On-Site
WFCA/MIA Member
$5
$10
$35
Non-Member
$15
$35
$60
Through Nov. 29
Nov. 30 – Jan. 26
On-Site
WFCA/MIA Member
$5
$100
$200
Non-Member
$15
$150
$250
Exhibits with Education
Note: See show websites for Non-Exhibiting Manufacturer/Supplier registration pricing.
LAS VEGAS Join us in the world’s favorite trade show destination and the entertainment capitol of the world for an experience that’s productive, affordable, first-rate and fun. Special hotel rates and travel discounts are available exclusively for The International Surface Event through the official housing company, Travel Planners. Book now to secure the best rate and availability.
Mandalay Bay Resort and Casino* • THEhotel at Mandalay Bay* • Four Seasons Hotel Las Vegas • Cosmopolitan of Las Vegas • Excalibur Hotel & Casino • Luxor Hotel and Casino • MGM Grand Hotel & Casino • New York New York Las Vegas Hotel & Casino • Tropicana Hotel Las Vegas *Headquarter hotel
TRANSPORTATION Getting back and forth to the Mandalay Bay Convention Center is a breeze with free shuttle service from the following hotels: • Cosmopolitan of Las Vegas • Excalibur Hotel & Casino • MGM Grand Hotel & Casino • New York New York Las Vegas Hotel & Casino • Tropicana Hotel Las Vegas Shuttle service is available Monday, January 27 – Thursday, January 30. Visit the show websites to view a full shuttle service schedule.
The city, the luxury, the unforgettable experience – We’ve got you covered!
Register by November 29 and SAVE! www.SURFACES.com | www.StonExpo.com | www.TileExpo.com
Official SURFACES Sponsor:
American Monument Association Canadian Stone Association Elberton Granite Association Indiana Limestone Institute National Building Granite Quarries Association Northwest Granite Manufacturers Association
Official StonExpo/Marmomacc Americas Sponsors:
We've got you covered!
If flooring, stone or tile is your business...
The International Surface Event will present opportunities, increase your business knowledge and success, and connect you with industry professionals ready to do business, all under one roof.
The industry has united to create the largest and most anticipated flooring, stone and tile event in North America.
2014
Official StonExpo/Marmomacc Americas Endorsers:
Registration/ Promotion Code:
The International Surface Event Hanley Wood Exhibitions P.O. Box 612128 Dallas, TX USA 75261-2128
Contact Registration Customer Service for more information: SURFACES (866) 860-1975 StonExpo/Marmomacc Americas (866) 860-1971 TileExpo (866) 452-2815
Mandalay Bay Convention Center | Las Vegas, Nevada USA
Exhibits: January 28-30, 2014 Education: January 27-30, 2014
Register by November 29 and SAVE!