2014 Show Brochure

We’ve got you covered!

Register by November 29

Exhibits: January 28-30, 2014 Education: January 27-30, 2014

for FREE* education and discounted registration fees.

Mandalay Bay Convention Center Las Vegas, Nevada, USA

*with Exhibits Registration

The FIRST EVENT of the season for you... the flooring, stone and tile professional!

We’ve got you covered with...

The first Marketplace of 2014 The International Surface Event is bringing thousands of flooring, stone and tile professionals together to experience all that is new before it hits the market.

This is your chance to connect with suppliers - old and new - and gain the competitive edge you're looking for.

• Discover profitable trends. More than 700 high quality exhibiting companies will introduce their latest products, services and programs here.

• Flooring professionals can cash in on show-only specials and stay ahead of their customers with the latest designs and color palettes.

• Stone professionals will see what industry developments, new techniques and consumer trends will impact their business.

• Tile professionals will discover a worldly collection of the exotic, innovative and distinctive tile products on the market.

• Find what you're searching for – easily. See, try and buy in an ultraefficient, comparative environment. From laser templating, CNC, wet shops and green operations for the stone professional to carpet, laminates and hardwood flooring for the flooring pro to a wide array of the world’s most innovative, trend setting and distinctive tile products for tile professionals.

• Get real-world information and expert training. Choose from 75+ targeted sessions, led by industry experts, and take away a wealth of practical information, breakthrough ideas and proven strategies you’ll use everyday.

SESSIONS ARE FREE for a limited time*.

• Build your network. The International Surface Event brings the industry together for four days of events, activities and non-stop networking.

Share experiences, insights and best practices with more than 25,000 of your colleagues. *Register by November 29 for FREE Education and discounted registration fees.

EVENT SCHEDULE Monday, January 27 Registration............................................................................ 8:00 am – 5:00 pm Education Program (Conference)............................................. 9:00 am – 5:00 pm Tuesday, January 28 Registration............................................................................ 7:00 am – 5:00 pm Education Program (Conference & On-Floor)........................... 8:00 am – 5:15 pm Exhibits Open........................................................................ 9:00 am – 5:00 pm Wednesday, January 29 Registration............................................................................ 7:00 am – 5:00 pm Education Program (Conference & On-Floor)........................... 8:00 am – 5:15 pm Exhibits Open........................................................................ 9:00 am – 5:00 pm Thursday, January 30 Registration............................................................................ 7:30 am – 3:00 pm Education Program (On-Floor)................................................. 9:00 am – 3:00 pm Exhibits Open........................................................................ 9:00 am – 3:00 pm

Looking for furnishings and accessories to complement flooring, natural stone and tile?

Look no further than Las Vegas Market, the premier home furnishings marketplace, held concurrently with The International Surface Event. Track trends and find new product and sourcing opportunities for the well appointed home in the 5 million square foot state-of-the-art campus. It’s all included in your registration – one event gets you access to four shows. Shuttle service will be provided between venues.

Las Vegas Market www.lasvegasmarket.com

Ready to be inspired by innovative trends? We've got you covered!

Register by November 29 and SAVE! www.SURFACES.com | www.StonExpo.com | www.TileExpo.com

We’ve got you covered with...

The show features

Get things done at The International Surface Event. Combining a business environment, an efficient atmosphere and top notch on-floor attractions, education and demonstrations, your experience will be inspirational and opportunistic.

Visit the show websites for the most up-to-date information and a daily schedule of events.

From the chain-link fence surroundings to the experts’ down-and-dirty demos, The CAGE setting allows you to see first-hand how the latest tools seam-set, texture and polish natural stone products that will empower your purchasing decisions.

Everything from hand-crafted tile and decorative concrete, to countertops and oneof-a-kind sinks, Artisan Avenue is a setting full of unique products that demonstrate true craftsmanship, artistry and imagination.

Grab a drink and pick a spot on the bleachers!

Take in all that’s happening across the aisle at The CAGE via live-streaming and big screens.

Cleaning & Restoration Pavilion

Sponsored by:

Get answers to your toughest care and maintenance questions, find the latest tools, technologies, and even try new techniques for cleaning and restoring all types of flooring.

Official Publication Sponsor:

The Marmomacc Pavilion will include international exhibitors showcasing stone materials, stone processing machinery and products for the protection and care of stone surfaces. A dedicated education booth will host continuing education on stone and stone design for architects and interior designers on January 28 and 29.

Located next to the Marmomacc Pavilion, this area encourages open dialog among fabricators, architects and designers with stone-specific exhibitors to better understand the exceptional value and benefit of using natural stone in future and existing projects.

NWFA HARDWOOD FLOORING PAVILION & LOUNGE Dedicated to hardwood flooring products and NWFA members—current and prospective— this space allows for networking and browsing among new manufacturers and suppliers of innovative hardwood products.

Show Floor CASH BAR Who says you can’t mix business with pleasure?

Relax and enjoy a cold beverage with your colleagues at the StoneLIVE Stadium. The cash bar is available during regular show hours.

Chris Grundy of DIY Network’s “Cool Tools” presents side-by-side with participating exhibitors delivering action demos that will amplify your proficiency—making you work smarter, operate leaner and run a more efficient business.

Get hands-on demonstrations and an upclose look at sponsoring exhibitors’ tools, products and technologies as they provide their specific training and techniques that solve some of the more complex installation process challenges.

Official Publication Sponsor:

Visit the Wools of New Zealand area where exhibitors feature produces made of wool’s natural beauty and rich color and learn why wool is the standard of excellence for carpet.

Experience unique New Zealand culture with a live performance by a group of Maori’s at the Wools of New Zealand booth number S6221 from 3-5 pm on January 28.

Designed specifically for NALFA members to network with their peers while having access to choice laminate flooring manufacturers.

See updated technical innovations available to flooring professionals today!

Identify the newest, latest, hottest, most cutting-edge products just hitting the market as you explore exhibitors’ displays and vote for the Best New Product of 2014!

Official Publication Sponsors:

Hear about and preview what’s trending in products, colors and textures for 2014.

Immerse yourself in a defined sense of design and style to better guide your purchasing, stocking, and showroom decisions to intrigue and entice customers to buy from you!

Official Publication Sponsor:

A mega-center of activity, education, networking and socializing, the Business Enrichment Center offers a hip space for attendees to network, relax and recharge (electronic charging station). Visit the newly re-designed Social Media Lounge for a fresh perspective on today’s social networking platforms in quick 15-minute sessions.

The business environment, the efficient atmosphere, the experience – We've got you covered!

Register by November 29 and SAVE! www.SURFACES.com | www.StonExpo.com | www.TileExpo.com

We’ve got you covered with...

The exhibitors Only The International Surface Event has EVERYTHING you need to expand and secure your flooring, stone and tile business success. Connect with diverse vendors, compare choices, consider options and find the best deals on the market.

Plan to do business with companies like these: • All Tile • Armstrong World Industries • Beaulieu • Bedrosians • Best Buy Flooring Source • Braxton-Bragg Corp.

• Breton Spa • Chemcore Industries, Inc. • CMS/Brembana • Congoleum

• Custom Building Products • DalTile • Dreamweaver • Emser Tile • GranQuartz • Granite City Tool • Herregan Distributors • Home Legend • Kane Carpet/Weavemasters • Mannington Mills

• MAPEI Corporation • Max Windsor • M S International • Natural Stone Resources, Inc. • Northwood Industrial Machine • Park Industries • Regent Stone Products, Inc. • Royalty Carpet Mills • Tarkett/Johnsonite ...and many more.

Shorelines Exhibit Hall LEVEL TWO • Business Enrichment Center (BEC) EXHIBITS

• Distributor Lounge • NALFA Pavilion • Social Media Lounge • Trends Hub

ENTRANCE

• WFCA Member Booth & Lounge

Bayside Exhibit Hall LEVEL ONE

• Wools of New Zealand

• Artisan Avenue •B SI Member Pavilion • The CAGE

EXHIBITS

•C leaning & Restoration Pavilion

EXHIBITS

• Contractor’s Lounge EXHIBITS ENTRANCES

ENTRANCE

• The Event Loyalty Lounge • The Event Main Stage •M armomacc Pavilion

• MIA Membership Booth • New Product Marketplace • NWFA Hardwood Flooring Pavilion & Lounge • Registration • StoneLIVE Stadium • Stone Pavilion • Tool Alley

on-floor networking opportunities Presented by: DISTRIBUTOR

Lounge

Reserved exclusively for our distributors to meet with their retail customers­– conveniently located right on the show floor.

Official Publication Sponsor: FLOOR COVERING WEEKLY The Industry’s Business News & Information Resource

Designed so you don’t miss a beat, this go-to place for our longtime supporters of the show provides a private relaxation area right on the show floor.

Whether you need a quick break or to have an impromptu meeting, take a moment to converge in a relaxed setting with other contractors at the show.

EARN YOUR MASTERS CERTIFICATION

See websites to learn how!

Mandalay Bay Convention Center 3950 Las Vegas Boulevard South Las Vegas, Nevada 89119

Want to see key flooring, stone and tile players? We've got you covered!

Register by November 29 and SAVE! www.SURFACES.com | www.StonExpo.com | www.TileExpo.com

We’ve got you covered with...

The education

Pricin increase g s Novemb after er 29.

S ee websi for detail te s.

The International Surface Event is your educational resource. 75+ sessions and a multitude of industry experts will share their insight, expertise and strategies focused on: • Sales/Marketing • Flooring Installation • Building Design and Trends

• Business • Stone Fabrication/Installation • Sustainability • Tile Installation • Care/Maintenance/Restoration

Visit the show websites for more information and scheduling on the following:

Advance your career by earning valuable CEUs

Continuing Education Units maintain your competitive edge and strengthen your credentials. As your complete educational resource, The International Surface Event offers courses that qualify for credits you can’t get anywhere else! Select sessions qualify for credit with AIA, AIBD, IDCEC (ASID, IDC, IIDA), IICRC, NKBA, WFCA and CFI.

DESIGNING WITH NATURAL STONE A Day of Continuing Education for Building Design Professionals Tuesday, January 28 | 8:30 AM – 6:00 PM | Free with Exhibits Registration

Presented by:

Sponsored by: Designing With Natural Stone at The International Surface Event gives qualified architects and designers the chance to earn continuing education credits through WWW.STAIRNOSING.CO M a full-day program conceived to educate participants about stone and design. Visit www.StonExpo.com for additional information and schedule of events. Designing with Natural Stone includes: Exhibits Only registration, off-site tour, lunch and learn, Stone Pavilion tour, bonus session and networking dinner. Space is limited and restrictions apply.

MIA FEATURED SESSIONS

Tuesday, January 28 and Wednesday, January 29 Free with Exhibits Registration

Presented by:

*

• Current Status of Implementation of the NEW Dimensional Stone Standard-NSC 373* ** • How to Use CEU Courses to Build Relationships with Architects and Designers • Increase Sales and Operational Efficiencies by Becoming MIA Accredited • New Stone Restoration and Maintenance Standards • Staying MSHA/OSHA Compliant – Creating a Culture for Behavioral Based Safety and Compliance* • The Process of Selecting Natural Stone – Selection to Installation**

IWF MATERIAL PROCESSING EDUCATION

Tuesday, January 28 and Wednesday, January 29 $75 each, includes Exhibits with Education Registration Whether you are working with wood, stone or any number of other materials, fabricating and installing countertops, cabinetry or both – there are cross-industry skills, techniques and efficiencies that can be developed by sharing information. Gain a new perspective and take advantage of these sessions, brought to you by our new industry partner International Woodworking Fair (IWF), featuring expert speakers from the Cabinet Makers Association (CMA) and International Surface Fabricators Association (ISFA).

• The Art of Pricing Profitability (CMA) • Diversifying Your Countertop Business (ISFA) • Less Chaos, More Cash (ISFA) • Managing

the Sales Process with Objective Metrics (CMA) • Meetings You Can’t Miss (ISFA) • Lean Manufacturing in the Fabrication Shop (ISFA) • Super Team: Developing and Enhancing an Outstanding • “Stop Finger Pointing Before It Starts” … Coordinating Trade Contractor Project and Referral Group (CMA) Residential & Commercial Projects (CMA/ISFA) • Using the New ISFA Quartz Surfacing Standard (ISFA) • Advertising and Marketing Techniques and Strategies That Really Work! (CMA)

MAXIMIZING MARGINS Wednesday, January 29 | 10:30 AM-2:30 PM | FREE Attention all fabricators! This four-hour presentation focuses on maximizing your margins and increasing your profits! What’s different about this workshop is that we’ll spend 20-30 minutes listening to experienced business owners sharing how they implemented methods and techniques to maximize their margins. Includes box lunch.

Branding & Marketing | Internet Marketing | Production Efficiency | Business Planning | Diversify & Profit | The Buying Experience | Look online for speakers!

moisture testing TECHNICIAN CERTIFICATION This program has been specifically designed to help improve the performance of concrete slab moisture testing to result in more consistent, accurate and reliable results – helping flooring manufacturers, architects, engineers and contractors make better decisions as to when a concrete floor is ready for a floor covering installation.

ICRI Concrete Slab Moisture Testing Technician Certification Educational Program1 Monday, January 27 | 8:30 am – 12:00 pm | Limited to 60 | $175 (until November 29) ICRI Concrete Slab Moisture Testing Technician Certification Written Examination2 Monday, January 27 | 12:30 pm – 1:30 pm | Limited to 60 | $240 (until November 29) ICRI Concrete Slab Moisture Testing Technician Certification Performance Exam3 Tuesday, January 28 | Six one-hour time slots/Maximum seven participants each | $425 (until November 29) 1 2 3

Educational Program is open to all registrants (limited to 60) Written Exam registrants must also register for Educational Program Performance Exam registrants must also register for Educational Program and Written Examination

CFI INSTALLATION TRAINING & CERTIFICATION programs Tuesday, January 28 | 9:00 AM – 5:00 PM Wednesday, January 29 | 9:00 AM – 4:00 PM

New in 2014, the CFI Installation Training and Certification will offer two programs – Ceramic-I Installation Training & Certification and Hardwood/Laminate Installation Training & Certification.

Designed for installers, these two day programs elevate your career with real hands-on installation training and techniques. Space is limited—register today to secure your place.

Lunch is provided on both days.

Sponsors Include:

Official Publication Sponsor:

Visit www.SURFACES.com for complete details and list of sponsors.

Cost is $495 for both days of each training and certification program. Price includes Exhibits Only or Exhibits with Education registration.

DESIGNER DAY

Wednesday, January 29 | 8:00 AM – 5:15 PM Speakers: Victoria Redshaw, Mark Woodman and Vincent Marazita

Sponsored by:

Join us for an inspiring day filled with captivating products, tours and education. This all-day educational event is a must-attend for interior designers and other professionals looking to get the scoop on upcoming trends and the newest products available for their clients!

Registration is required and limited to a maximum of 60. This event sells out every year, so register early!

Designer Day* – $100 | Designer Luncheon Only – $60 each (until November 29) * Includes Exhibits with Education, two sessions, a speed trending tour of the show floor, an off-site tour and the designer luncheon.

NALFA Inspection & Installation Certifications Friday, January 31 | 8:30 AM – 4:30 PM Inspection & Installation Certification Benefits:

• Increased credibility as a Laminate Flooring Inspector/Installer and increased income

• Profit from networking with some of the best Flooring Inspectors/Installers in the business

• Become a preferred choice for the best laminate flooring producers in North America, their distributors, and their retailers

• Direct and privileged access to the technical support services of NALFA members

• Great business exposure by having your name and your business listed on the NALFA website as a Certified Laminate Flooring Inspector/Installer

• Be constantly updated of all technical innovations in the laminate flooring world

Cost is $300 per certification. Includes Expo pass; no on-site registration is available.

Ready for insight and strategies from experts in our industries? We've got you covered!

Register by November 29 and SAVE! www.SURFACES.com | www.StonExpo.com | www.TileExpo.com

We’ve got you covered with...

Pricin increase g s Novemb after er 29.

S

The networking

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The International Surface Event is uniting the flooring, stone and tile industries to provide the perfect venue to share ideas, strategies, challenges and solutions.

Whether in a structured learning environment or a less formal setting, they’re fun, functional and make for long-lasting connections.

Retailer and Inspector Symposiums Presented by: Textile Consultants & LGM and Associates

Retailer Symposium New Floorcovering Products – What You Need to Know to Stay out of Trouble Monday, January 27 | 8:00 AM – 12:00 PM Review the performance characteristics of new products including carpet, vinyl, linoleum, concrete sealers, and more… How to sell and work with clients to get it right!

Early Pricing $89 (until November 29)

Floorcovering Inspectors Symposium Tuesday, January 28 | 8:30 AM – 5:00 PM

Designed to give anyone involved in the floorcovering inspection industry and retailers an opportunity to update their background knowledge, learn some of the new techniques, and hear the latest information available including the S-800 Carpet Inspection Standards.

Member $99 | Non-Member $129 (until November 29) Package includes Exhibits Only registration.

Members include: NICFI, CFI, FCICA, Starnet, ICRA, IICRC, CCA Global, and INSTALL.

CHROMAZONE WORKSHOP Thursday, January 30 | 9:00 AM – 4:00 PM

Presented by:

ChromaZone workshops are results-oriented color meetings that present a myriad of subjects from design to marketing to business. Space is limited.

CMG Member $175 | Non-Member $225 | Student $35 (with valid ID) Fee includes Exhibits Only registration.

Exclusive Offering Emerging Professionals Happy Hour Tuesday, January 28 | 5:00 PM – 6:00 PM The International Surface Event welcomes emerging professionals, age 40 and younger, in the flooring, stone and tile industries to enjoy a networking happy hour. This inaugural event will celebrate the larger-than-ever presence of young professionals at The International Surface Event. Mingle with like-minded professionals over free drinks and hors d’oeurvres.

Do you fit this demographic?

Plan to join us right after the show floor closes on Tuesday – Mandalay Bay Convention Center, Level 3.

special EVENTS Presented by:

HAPPY HOUR Tuesday, January 28 | 5:00 PM – 6:30 PM | Members Only Walking the show floor for eight hours can be exhausting, so join the MIA and Building Stone Institute (BSI) for a cold beverage and light refreshments and network with fellow MIA and BSI members.

Co-Hosted by:

AWARDS LUNCHEON Wednesday, January 29 | 12:00 PM – 2:15 PM Join the MIA for this very prestigious event as they present the esteemed MIA Pinnacle Award to winning projects in natural stone.

Pricing available through November 29 MIA Member $70 | Non-Member $80

NEW! STONE PAVILION BLOCK PARTY Wednesday, January 29 | 3:30 PM – 5:00 PM | Booth B952 Hosted by the Natural Stone Council and supported by all stone associations supporting the stone industry.

Pricing available through November 29 MIA Member $70 | Non-Member $80

Official SURFACES Sponsor:

Official SURFACES Endorsers:

Official StonExpo/Marmomacc Americas Sponsors: American Monument Association Canadian Stone Association Elberton Granite Association Indiana Limestone Institute National Building Granite Quarries Association Northwest Granite Manufacturers Association

Official StonExpo/Marmomacc Americas Endorsers: 2014

Hosted by:

EDUCATION PROGRAM: At-A-Glance Monday, January 27

3:30 pm – 5:00 pm

1:20 pm – 3:20 pm

11:10 am – 12:40 pm

9:00 am – 11:00 am

Time Code

Title

Speaker(s)

Track(S)

MO01

Social Media and Web Boot Camp 1: Digital Basics

Christine Whittemore

SM

MO02

Installation Failures and Solutions: Hardwood, Laminate, and Bamboo

Jon Namba

FI

MO03

Adding Restoration to Your Existing Stone Business

Ted McFadden, Tom McNall

MO04

Choosing the Right Installation Methods and Flooring Materials Using TCNA Service Ratings

Neil McMurdie, PhD, Eric Astrachan

TI

MO05

Countertop Installers Forum: Solutions to the Most Common Problems

Brandon Maldonado, Buddy Ontra, Dustin Braudway

SFI

MO06

Social Media and Web Boot Camp 2: Lead Generation with Social Media

Christine Whittemore

SM

MO07

Grout: Your Choice Really Matters

Mike Micalizzi, Dave Corey, Steve Taylor

TI

MO08

Preventing Seam Installation Failures in Carpet and Resilient Flooring

Jim Walker, Tim Provence

FI

MO09

The Science of Sealing Stone

David Bonasera, George O'Regan

CMR SU

MO10

Anchored and Direct Adhered Stone Design and Installation

Rodney Harvey

BDT SU

MO11

Social Media & Web Boot Camp 3: Integrated Online Strategy

Christine Whittemore

SM

B

MO12

All Things Marble: Installation Considerations and Proper Care and Maintenance

Danny MacNair, Rod Sigman, James Woelfel

FI

TI CMR SFI

MO13

Cork, Wood, and Leather: Sales, Specification, and Installation

Fred Jackson, Keith Graves

MO14

Saving Your Greatest Asset with a Valuation and Business Succession

Bart Basi, PhD

B

MO15

Carpet Fibers: New Technologies and Advancements

Lewis G. Migliore

FI

MO16

Team Stone Design: Architects, Designers, and Fabricator/Installers Working Together

Lisa Dirk, Scott Lardner

MO17

Identifying and Installing Today’s Carpets

Robert Varden

FI

MO18

Engineered Materials - Quartz, Concrete, and Terrazzo

Fred Jackson, Keith Graves, Daniel Dauchess

SFI

SU

MO19

The Ins and Outs of Waterproofing and Crack Isolation Membranes

Steve Taylor

TI

BDT SFI

MO20

The New Healthcare Law and the Tax Code

Bart Basi, PhD

B

TU01

The Customer Said Yes! Now What Should I Do? - Increasing Repeat and Referral Business

TU02

Cash Is King for the Small Business Owner - Improving Cash Flow

Leslie Shiner

B

TU03

Glass Tile: A Journey through Design, Color, Application, and Installation

Scott Fleming and panel

TI

TU04

The Essentials of Stone Maintenance and Restoration Forum

Brian Kornet, Dave Walton, Gregg Laviolette, Tim Connelly

TU05

Luxury Vinyl Tile

Jonathan Train, Kevin Flannigan

TU06

Care and Maintenance of Cork, Bamboo, and Hardwoods

Brett Miller

TU07

Employee vs. Contractor: Does the Customer Care? Should She?

Jeffrey Macco, Tom Jennings, Roland Thompson

FI

TU08

Family Business – Protecting the Family and the Family Business

Scott Lardner, Tiffany Aryeh, Aaron Pirner, Jeff Train

B

TU09

How to Make Money as a Fabricator

Duane Naquin and panel

SM

MIATU1*

Current Status of Implementation of the New Dimensional Stone Standard - NSC 373

Jack Geibig, PE, Brenda Edwards, Bernard Buster, Dennis Gillan

SFI BDT SU

MIATU6*

How to Use CEU Courses to Build Relationships with Architects and Designers

Sarah Kelly, Vincent Moiso

TU10

Measuring Key Performance Indicators for Greater Profit

TU11

Floor Flatness for Ceramic and Stone Tile Installation

TU12

Seven Habits of Highly Effective Small Business Owners

TU13

B

CMR SU

BDT

B

BDT

B BDT SFI

FI

SM

B

BDT

12:00 pm – 1:00 pm

10:00 am –12:00 pm

8:00 am – 9:30 am

Tuesday, January 28 Brian Gracon, PhD, Paul Friederichsen

SM

B

BDT

CMR SU FI CMR BDT SU B

B

B

BDT

Nick Began, Paul Menninger

B

SFI

Mike Little

TI

FI

Sam Allman

B

SM

Six Elements of a Powerful Showroom

Chris Ramey

SM

B

TU14

Color, Style, and Floor Décor - Geography Matters

Annette Callari

BDT

TU15

The Next Generation Bathroom: Barrier-Free Tiled Showers

Andrew Acker

TI

TU16

How to Make $50,000 in 50 Minutes

David Romano

SM

B

TU17

Implementing Safety in Your Stone Warehouse and Fabrication Shop

Jim Nikolopoulos, Lisa Dirk

B

SFI

SM

B

MIATU2* Increase Sales and Operational Efficiencies by Becoming MIA Accredited

Official Publication Sponsors of Stone Fabrication/Installation Track:

Jon Lancto

Official Publication Sponsor of Sales/Marketing and Business Tracks:

BDT

SFI

BDT

SU

TUESday, January 28 (cont.)

3:45 pm – 5:15 pm

1:15 pm – 2:15 pm

Time Code

Title

Speaker(s)

MIATU3* New Stone Restoration and Maintenance Standards

Track(S)

Keith Graves, Brian Kornet

CMR

BDT

TU18

Beyond The Floor

Mark Woodman and panel

TU19

Introduction to Radiant Floor and Radiant Wall Heating Systems

Mark Eatherton

TU20

CSI (Critical Stone Investigation): How Geology and Installation Affect Stone Restoration

Rawi Tabbah, David Bonasera, Chuck Muehlbauer

CMR SU

TU21

Selling to the Affluent and Interior Designers

Chris Ramey

SM

TU22

Grout Residues: Causes, Prevention, and Solutions

Mike Micalizzi, Noah Chitty, Rod Sigman

TI

TU23

Learn Methods to Capture Retail Customers and Increase Your Profits

Mark Lauzon

SFI

TU24

Residential Countertop Fabricators Forum

Joey Marcella, Marco Duran, Michael Reis, Tony Malisani

SFI

TU25

Finding and Keeping Talented Employees

Sam Allman

B

TU26

The Challenges of Installing Large Format Porcelain Tile and Stone

Michael Granatowski

TI

TU27

How to Resolve Difficult Selling Situations and Close the Sale

Warren Tyler

SM

B

B

FI

TI

B

B

SM

BDT SFI

SU

1:30 pm 3:30 pm

12:00 pm – 1:00 pm

10:30 am 12:00 pm

8:00 am - 9:30 am

Wednesday, January 29 WE01

Understanding Operational Costs of a Stone Fabrication Facility

Paul Menninger, Nick Began

SFI

WE02

Design and Color Trends for 2014-2015

Victoria Redshaw

BDT

WE03

The Geology of Dimension Stone

Chuck Muehlbauer, Mike Anson

SFI

WE04

Understanding Moisture Related Flooring Failures

Peter Craig

FI

WE05

Installation Failures and Solutions: Tile

Mike Micalizzi

TI

WE06

Skyrocket Your Sales: Selling Your Full Price Offer in a Discounted World

Beverly Koehn

SM

WE07

Using Proven Moisture Management Systems for Successful Stone Tile Installations

Scott Worthington, Rod Sigman

CMR SU

WE08

Building Performance Trends and Best Practices with Natural Stone

Stephanie Vierra

BDT SU

WE09

How to Prevent "Showrooming"

James Dion

SM

B

WE10

Best Practices Forum: Successful Flooring Retailers

David Snedeker, Jeffrey Macco, and Panel

SM

B

Staying MSHA/OSHA Compliant - Creating a Culture for Behavioral Based Safety and Compliance

Moe Bohrer, Monica Gawet, Scott McKenna, Mark Savit

SFI

SU

WE11

The Psychology of Price and Why It Matters

James Dion

SM

B

WE12

Sound Reduction Membranes: Sorting the Myth and Mystery Out of Sound Reduction Numbers

Brian Pistulka

TI

FI

WE13

Carpet Installation: The Issues and the New S-600 Standard

Robert Varden, Larry Cooper

FI

WE14

Mitigating the Effects of Moisture in Concrete Subfloors

Peter Craig

FI

TI

WE15

Stone Fabrication - The Art of Setting Customer Expectations

John Cogswell

B

SFI SM

WE16

Network to Increase Sales and Grow Your Business

Beverly Koehn

SM

Aaron Hicken, Luke Wilson, Kathy Spanier, Ross Nadeau, Jeremy Simmonds

BDT SU

Designing Interiors with Natural Stone

Vincent Marazita

BDT SU

WE18

Understanding Thin Tile Installations

Neil McMurdie, PhD, Benjamin Szell and Noah Chitty

TI

WE19

Commercial Jobsite Stone Repair Forum

Richard Troutte and panel

SFI

WE20

Proper Substrate Preparation for Hardwood, Laminate, and Bamboo

Jon Namba, Jeff Johnson

FI

WE21

Provide Extraordinary Service for your Customers by Adding Additional Product Lines and Services

Larry Cooper, Duane Naquin

B

MIAWE4*

MIAWE5* The Process of Selecting Natural Stone - Selection to Installation

3:45 pm - 5:15 pm

WE17

TI

B SFI

TI

FI

B

SM CMR

WE22

The Seven Secrets to Creating an Effective, Efficient Marketing Budget

Marty Gould

SM

B

WE23

Transform Your Shop into a Fully Digital Operation

Evan Kruger, Jeff Erickson

SFI

B

WE24

Avoiding Problems with Hard Surface Floor Covering: Getting the Right Product in the Right Place

Lewis G. Migliore

FI

TI

WE25

How to Build Motivation and Eliminate Stress in Your Business

Lisbeth Calandrino

B

SM

Exhibits with Education (EE) registration required to attend most sessions. *These sessions are free with an Exhibits Only (E) Pass

Tracks SM Sales/Marketing SFI Stone Fabrication/Installation

B

Business

BDT Building Design & Trends

FI

Flooring Installation

CMR Care/Maintenance/Restoration

TI

Tile Installation

SU

Sustainability

We’ve got you covered with...

The destination

Plan your visit to The International Surface Event ahead of time to make every minute count while you’re here.

• Register by November 29 and save on Exhibits and Education registration.

Note: Badges will not be mailed in advance of the show. You must bring your printed email registration confirmation to the on-site Scan & Print Stations located in Registration to pick up your badge and lanyard.

Contact Registration Customer Service for more information: SURFACES (866) 860-1975 StonExpo/Marmomacc Americas (866) 860-1971 TileExpo (866) 452-2815

•B ook your hotel and make travel arrangements early, while rates and availability are at their best. Contact Housing Customer Service for more information: (800) 221-3531.

• Download The Event mobile app before you get to the event to plan your show strategy. Have The International Surface Event and the great city of Las Vegas at your fingertips! Whether you’re on the show floor or on the go, The Event is now accessible from the palm of your hand. Scan the QR code below to download The Event mobile app.

• Schedule time for networking with colleagues. The International Surface Event is more than a trade show, it’s a community of flooring, stone and tile professionals that gives you a great opportunity to build relationships, share best practices and connect with people who face the same daily challenges that you do.

• Make time for fun! Be sure to enjoy the fabulous shopping, dining, entertainment and nightlife that Las Vegas has to offer.

• Stay connected before, during and after the show with our online communities.

SURFACES, StonExpo/Marmomacc Americas, and TileExpo are on Facebook, Twitter, and YouTube! Tune in for daily updates, industry news and exciting happenings at the show sites. Use our special show hashtags to stay in the conversation year-round: #SURFACES, #StonExpo and #TileExpo.

The Event Mobile • NEW: Register in advance!

• Find exhibitors • Search education and events • Get real-time show updates • Get venue details • Access social networks • Browse local transportation options • Personalize your schedule Stay Connected:

THE VALUE We’ve got you covered to help you get the most for your money.

Register by November 29 and save up to $195!

Exhibits Only

Through Nov. 29

Nov. 30 – Jan. 26

On-Site

WFCA/MIA Member

$5

$10

$35

Non-Member

$15

$35

$60

Through Nov. 29

Nov. 30 – Jan. 26

On-Site

WFCA/MIA Member

$5

$100

$200

Non-Member

$15

$150

$250

Exhibits with Education

Note: See show websites for Non-Exhibiting Manufacturer/Supplier registration pricing.

LAS VEGAS Join us in the world’s favorite trade show destination and the entertainment capitol of the world for an experience that’s productive, affordable, first-rate and fun. Special hotel rates and travel discounts are available exclusively for The International Surface Event through the official housing company, Travel Planners. Book now to secure the best rate and availability.

Mandalay Bay Resort and Casino* • THEhotel at Mandalay Bay* • Four Seasons Hotel Las Vegas • Cosmopolitan of Las Vegas • Excalibur Hotel & Casino • Luxor Hotel and Casino • MGM Grand Hotel & Casino • New York New York Las Vegas Hotel & Casino • Tropicana Hotel Las Vegas *Headquarter hotel

TRANSPORTATION Getting back and forth to the Mandalay Bay Convention Center is a breeze with free shuttle service from the following hotels: • Cosmopolitan of Las Vegas • Excalibur Hotel & Casino • MGM Grand Hotel & Casino • New York New York Las Vegas Hotel & Casino • Tropicana Hotel Las Vegas Shuttle service is available Monday, January 27 – Thursday, January 30. Visit the show websites to view a full shuttle service schedule.

The city, the luxury, the unforgettable experience – We’ve got you covered!

Register by November 29 and SAVE! www.SURFACES.com | www.StonExpo.com | www.TileExpo.com

Official SURFACES Sponsor:

American Monument Association Canadian Stone Association Elberton Granite Association Indiana Limestone Institute National Building Granite Quarries Association Northwest Granite Manufacturers Association

Official StonExpo/Marmomacc Americas Sponsors:

We've got you covered!

If flooring, stone or tile is your business...

The International Surface Event will present opportunities, increase your business knowledge and success, and connect you with industry professionals ready to do business, all under one roof.

The industry has united to create the largest and most anticipated flooring, stone and tile event in North America.

2014

Official StonExpo/Marmomacc Americas Endorsers:

Registration/ Promotion Code:

The International Surface Event Hanley Wood Exhibitions P.O. Box 612128 Dallas, TX USA 75261-2128

Contact Registration Customer Service for more information: SURFACES (866) 860-1975 StonExpo/Marmomacc Americas (866) 860-1971 TileExpo (866) 452-2815

Mandalay Bay Convention Center | Las Vegas, Nevada USA

Exhibits: January 28-30, 2014 Education: January 27-30, 2014

Register by November 29 and SAVE!