T8N August 2016

August 2016

t8nmagazine.com

Personal Branding

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T8N August 2016 1

August 2016

Contents CONVERSATIONS 6 Becoming a Brand A look into online identity management

ARTS & CULTURE 24 IN THE SPOTLIGHT: Letterpress 26 THEN & NOW St. Albert Protestant Schools Then & Now

CITY 12 MEET YOU THERE

28 THE 8s

16

30 Online Dating

St. Albert Botanic Park Where inspiration is second nature Community Calendar

LIVING 17 FOOD & GATHERINGS Them’s the Pits Stone-fruit recipes to rock your taste buds

22 TRULY DEEPLY MADLY May We Suggest…

Tips for Networking

23 On Our Bookshelves The Creative Process

ABOUT THE COVER One does a whole painting for one peach, and people think just the opposite—that particular peach is but a detail.

—Pablo Picasso IMAGE BY BRENDA LAKEMAN PHOTOGRAPHY

A Logo Is Worth a Thousand Words Tips for navigating the new singles bar

32 Meme (n.)

More than just a funny picture

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T8N August 2016 3

From the Editor

MAKE AN IMPRESSION. As far as imperatives go,

this one’s mileage may vary. And though it makes the start of one hell of a pep talk, the hiccup is in the execution: Enter subjectivity—the troublemaking nemesis of good intentions. We’ve all been there—said something, done something or written something that wasn’t quite received the way we had intended. And while that occasionally plays out well, more often than not, it just leaves you feeling played. The solution? Better communication!

Sigh…

CARMEN D. HRYNCHUK EDITOR-IN-CHIEF

I know. I was hoping for a better answer, too. But since I don’t have one, we’re offering this: an entire issue dedicated to making an impression. We’ve got tips for designing logos, advice to get you networking, a book list to inspire your creative process—we’re even exploring the world of online dating. But that’s not all. We’re also taking an up-close-andpersonal look at online identity management, as well as the beautiful art of letterpress.

We haven’t forgotten about your taste buds, either. Rounding out this month’s articles are our favourite recipes for fruit season—cherry pie, Italian plum squares, peach bruschetta with goat cheese and honey, pork tenderloin with a sticky plum glaze, chicken salad with grilled nectarines and, of course, a boozy little cocktail to remember.

Ready to jump in? Yes, is the right answer.

Go on, now. Make an impression!

Feature Writers ROBERT MICHON

Robert has a degree in History and English Literature from the University of Alberta and is pursuing a second degree in Communications from MacEwan University. Robert fills much of his free time reading, blogging or writing fiction. But when he doesn’t have a book in hand, he can usually be found outdoors, hiking or enjoying one of Edmonton’s many summer festivals.

RHONDA KRONYK

Rhonda is a freelance writer and editor who calls Edmonton home.

Her current writing projects question identity, colonialism and Canadian history, and she’s contributed to an upcoming anthology called In This Together: Fifteen True Stories of Real Reconciliation. She’ll happily tell you all about it—if you dare ask.

Visit T8Nmagazine.com to meet the rest of our team and regular contributors.

T8N MAGAZINE

VOLUME 3 ISSUE 8 August 2016 PUBLISHER

EDITOR-IN-CHIEF

Rob Lightfoot

Carmen D. Hrynchuk

ART DIRECTION

Carmen D. Hrynchuk, Brenda Lakeman DESIGN & PRODUCTION

Bruce Timothy Keith, Carol Dragich, Correna Saunders PHOTOGRAPHY

Brenda Lakeman FOOD STYLING

Little Fire Creative PROOFREADING

Amy Lightfoot EDITORIAL INTERNS

Jennie Drent, Robert Michon CONTRIBUTORS

Bruce TImothy Keith, Rhonda Kronyk OFFICE MANAGER

Janice Lightfoot CONTRIBUTING AGENCIES Image page 6 ©Andrew Brown/Adobe Stock Image page 6 ©XtravaganT/Adobe Stock Image page 22 ©Marc Dietrich/Adobe Stock Image page 32 ©beyond_a_snapshot/Adobe Stock

ISSN 2368-707X (PRINT) ISSN 2368-7088 (ONLINE)

For editorial inquiries or information, contact T8N magazine at info@t8nmagazine.com. Have something to say? Letters, suggestions or ideas can be sent to letters@t8nmagazine.com.

FOR ADVERTISING INFORMATION

Rob Lightfoot rob@t8nmagazine.com 780 940 6212 or visit t8nmagazine.com T8N magazine is published 12 times a year by T8N Publishing Inc. Copyright ©2016 T8N Publishing Inc. Reproduction in whole or in part without permission is strictly prohibited.

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T8N PUBLISHING INC PUBLISHER & PRESIDENT

Rob Lightfoot: rob@t8nmagazine.com Snailmail: #176, 311 Bellerose Drive, St.Albert AB T8N 5C9

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“

Conversations

You need to have that thing that people associate with you alone. And that association could be anything from being passionate about humanrights issues to being a snail enthusiast.

–Aberdeen Nault, writer and activist

What Exactly Is a Personal Brand?

F

OR A S LONG as there has been com merce, there has been branding. We tend to accept corporate brands as a normal part of life, but in recent years, many individuals have leveraged the wide reach of the Internet to actively market themselves as brands. These “personal brands” allow anyone to achieve widespread recognition through the power of social media, whether for professional purposes or just for fun.

As with anything, personal brands have their own benefits and dangers, but if you’re active on social media, you likely already have a fledgling brand of your own. It might be time to think about what your own brand says about you.

Rather than marketing a specific product, a personal brand allows you to market yourself as the product, ideally leading to job opportunities, a wider social circle and/or some degree of fame or recognition. This might seem like an absurd scheme cooked up by a generation who spends a bit too much time online, but people were crafting personal brands long before the Internet came about. Salvador Dali is as famous for his wacky looks and antics as he is for his artistic works, Martha Stewart and Oprah Winfrey both built commercial empires for themselves based on the brand power of their names and we all know the name Kardashian—even though some of us are amazed why. So, no, the rise of the Internet didn’t create the idea of personal branding; it just made it easier for non-celebrities to participate and find a wide-reaching audience.

The brands themselves can take any form but are essentially a combination of everything that makes an online personality unique. You might have a specific way of writing or punctuating your sentences, or maybe you have a common theme to all of your posts. Any regular behaviour, intentional or unintentional,

But just as is the case with celebrity brands, personal brands of everyday people aren’t necessarily true to life. They’re better thought of as representations. Since branding is essentially a marketing tool, people who craft personal brands online are most often presenting an idealized version of themselves, amplifying positive or interesting character traits, while downplaying the negative aspects. This might seem dishonest or deceptive to some, but it mirrors how we behave in the real world.

When applying for a job or trying to impress a new acquaintance, you want to present the best version of yourself possible. Once you land the job, or as you get to know your new friend a little better, you gradually open up and let these once unfamiliar contacts get to know the “real” you. If your personality exists online, however, new people are constantly visiting your page, and so the facade must remain in place.

Becoming a A look into online identity management 6

T8Nmagazine.com

”

that contributes to how you are perceived online can be considered part of your brand.

It isn’t a resumé or list of likes and dislikes. A personal brand lives and breathes, is actively maintained and even changes over time, just like someone’s real personality would.

BY ROBERT MICHON

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DID YOU KNOW? In many ways, personal branding is the online version of the classic cocktail party. People attend those parties to network, to make a name for themselves and to get noticed. In the online world, that cocktail party never ends, and instead of impressing a handful of other guests, you need to impress a global audience.

The Advantages of Branding Though online personal branding may still be in its infancy, it already has many clear advantages over traditional networking and self-promotion. There are many people around the globe who are already reaping the rewards of their online brands.

St. Albert’s Aberdeen Nault is one such person. Through his online branding on social media sites, Nault has been able to promote his writing and activism and has become known both locally and internationally. Nault’s online brand achieved offline recognition fairly early on. “When I was in high school, there was a graffiti artist in town who was attracting a lot of controversy,” he says. “I thought the art was kind of beautiful, so I went around taking pictures of all the graffiti pieces I could find. I posted them on my Instagram feed, and not long after I was contacted by a newspaper to give my perspective on the whole thing.”

And that wasn’t just a fleeting brush with fame, either. Nault continues to be contacted by people around the world because of his growing online personality. “Online branding can help you meet a lot of friends and likeminded people from around the world. I’ve made a lot of friends in the States through my online presence, and I even get asked to fly down to places like Chicago to participate in different events.”

Theodore Fox is a poet and writer who has built his entire career through his online personal branding. “Through Twitter, I’ve met everyone who has ever published or hired

About two-thirds of Canadians are active on social media, and that number is rising every day.

me,” he says. “If what you’re selling, in my case poetry, doesn’t have a big market locally, social media really allows you to reach out to a global audience to find supporters.” Once people started to recognise Fox’s online brand, many local opportunities began to open up for him. “If you can show that you already have an audience and supporters, companies will be more interested in working with you.”

The Dangers of Branding Of course, there is a darker side to branding as well, one that keeps many people away from engaging with social media entirely. Fox has run into many of these dangers himself, “Because branding is so personal, or at least gives the illusion of being personal, a lot of people start to think that they know you, and that the two of you are friends in the real world. This can lead to a lot of inappropriate exchanges.” These exchanges can be hard to avoid, too. In terms of harassment policies, social media sites are largely unregulated, and many who attempt to make a name for themselves online can find themselves the victims of verbal abuse or even threats. Reporting this

“

A personal brand lives and breathes, is actively maintained and even changes over time, just like someone’s real personality would.

”

behaviour rarely yields results, and blocking the account does not stop anyone from simply creating another account to start the harassment anew.

Branding yourself can also put an unwanted spotlight on family and friends who would prefer to remain anonymous online. When documenting your life on social media, it seems natural to include those who are a part of your life, but attempts to force them into your online persona can lead to strained relationships.

And then there is the dreaded “celebrity effect,” where personal branders begin to gain a false ego or elevated opinion of themselves.

Therein lies one of the main arguments against personal branding—that it leads to superficiality and a breakdown of real relationships.

When everyone is trying to gain as much influence as possible, “real” personal connections can sometimes fall by the wayside, and people can start to appear disingenuous. Of course, the risk of this celebrity effect taking hold depends entirely on the self-awareness of those involved. And everyone has bad days and blind spots.

Crafting a Brand Even if you have no aspirations to become Internet famous, thinking about personal branding within your small list of contacts can still be advantageous. Whether you want it to or not, every post you make on social media will influence the way people think about you, and as Nault points out, “Branding can give you some degree of control over how others perceive you. We all have good days and bad days, but when you’re presenting yourself online, nobody has to see those off-days.”

Theodore Fox built his brand from the ground up and learned a lot in the process. He has a few tips from his own experiences that may help when planning your own brand. “Its important to think of it as work,” he says.

“There is a social aspect, but if you’re trying T8N August 2016 9

to promote yourself, you have to focus and work hard at it. If you’re trying to promote a specific skill or aspect of yourself, make sure to remind people of it periodically, but also keep in mind that most people aren’t interested in being friends with an advertisement. Have a personality, exaggerate the interesting parts of yourself. Start small, talking about the things you’re comfortable with. But don’t be afraid to let your brand go where it will, to let it breathe and wander.”

Internet literacy is obviously crucial as well.

“Every social media site is different and requires a different approach,” says Fox. “You need to study each site individually and get to know the culture and behaviours that exist there. What is successful on Twitter won’t necessarily work on Facebook.”

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Online identities begin young. Around 92% of children under the age of two already have a social media presence, and by the time they turn five, the average child will have 1000 photos of themselves shared online.

It’s also helpful to have a specific quality or attribute that you’re known for. For Nault, it’s his green hair. “People see my hair and immediately recognize me as ‘that guy from the Internet.’ You need to have that thing that people associate with you alone.” And that association could be anything from being passionate about human-rights issues to being a snail enthusiast. Fox has seen people build names for themselves online with identities as strange as “that guy who writes jokes about vacuum cleaners” or “that girl who draws snakes using punctuation marks.” It isn’t necessarily about being wacky or controversial.

It’s about building brand recognition, and it’s the same reason that companies like Coca-Cola have had the same image for the last century.

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As the Internet is still fairly young, the laws that govern content ownership and identity might best be described as “in the works.”

You might think that each individual retains ownership of his or her brand, but that isn’t necessarily the case.

Most social media platforms ask us to read a terms and conditions page when we’re

creating an account. Most of us, however, just skim the content. But contained within those walls of text are sections that state the social media company, be it Facebook, Twitter or Instagram, retains ownership of your posts. It isn’t clear whether or not these ownership policies will ever be enforced or if they would hold up in a Canadian court if challenged, but for now, it is wise to remember that your content can be shared—or even sold—without your permission, and that even the posts you’ve deleted are saved within the company’s servers.

Brand theft is another unexplored area of the law. While it is against the law in Canada to steal the identity of another person, impersonating a brand is another matter. Hackers and imitators can do major damage to your online brand if they wish, but as you aren’t technically the owner of that brand, and since that brand isn’t necessarily the real you, the legal rights and protections of your brand can be unclear.

At this point, a strong and protected password is your best defence.

While the laws on ownership of content can be murky, Canadian law does guarantee a right to privacy. Protected posts and information online cannot be accessed by employers or law enforcement, and you are under no obligation

“

may not approve of, make sure to set your privacy settings to keep those posts hidden from all but your desired audience.

Through Twitter, I’ve met everyone who has ever published or hired me.

”

–Theodore Fox, poet and writer

to share any content that you would rather keep hidden. That said, employers can and will Google your name before they hire you to try to get as much information as possible, so if your brand is something that you think they

For many of us, the idea of having to consciously brand ourselves can seem like one more headache that we’d rather do without. But the reality is that just by existing on social media, you’re already influencing the way that people think about you. So even if fame and fortune are low on your priority list, it might be worth taking some time to make sure that your online reputation, no matter how big or small, is the one you want it to be. t8n

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Meet You There

St. Albert

BOTANIC PARK Where inspiration is second nature PHOTOGRAPHY BY BRENDA LAKEMAN

BOTANIC PARK AT A GLANCE Location: 265 Sturgeon Road Caretakers: Society of Friends of the St. Albert Public Gardens is a not-for-profit organization that oversees the development of the park and manages its operation.

Fun Facts: One of the founding members, John Beedle, still comes to the work parties every Tuesday and Friday mornings. He just celebrated his 90th birthday.

The land in and around the park used to be farmland belonging to the Atkinsons. A replica birdhouse of their farmhouse now sits where the building originally stood.

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A

S OUR DAYS grow busier

and our lives move faster to keep up, finding time to stop and just breathe for a moment is becoming harder to do—almost a luxury. We’ve come to believe that “to get away from it all” we have to drive or fly hours away from the city.

Well, luckily for us, St. Albert already has this getaway, and you don’t need to get on a plane to experience it.

Tucked in between Sturgeon Road and the Sturgeon River, you’ll find a little oasis being cared for by about 50 volunteers. This narrow-spaced gem inspires calmness and reflection and provides a deep satisfaction to those volunteers who know they’ve done a good day’s work. It’s for everyone to enjoy, and it’s called the St. Albert Botanic Park. Take a look.

The Botanic Park may take up only five acres, but it’s five acres well used. In 1990, former St. Albert Mayor Richard Plain and retired city landscaper John Beedle decided that the city should have a botanic park that not only looked pretty but also served a practical purpose—to show people what types of plants will survive and thrive in Alberta.

In 1992, the groundbreaking ceremony occurred, marking the first of many shovels to turn over the earth in the park. Botanic Park Vice-president Patricia Bell says, “Our mantra from the beginning has been to show people what will grow in our climate [Zone 3], including the plants not specific to this zone.” Park members have a row in the Trial Garden, where they have to try at least three new plants every year to see what will grow here. The volunteers and members make up the ground force to get the garden beds ready for spring growing and keep the park well tended all year.

Like many botanic gardens, St. Albert’s is a beacon for weddings and the photo shoots that capture them. The park offers rentals for small wedding ceremonies and time slots for wedding photos. If you want professional

”Some of our volunteers have never gardened before but have a desire to see what gardening is like. Those who have years of gardening experience help out those who want to learn.”

–Patricia Bell, Vice-president of the St. Albert Botanic Park

T8N August 2016 13

photographs taken at the park, book early as time slots go quickly. The John Beedle Centre, which was named after one of the founding members, is also available to rent for a variety of occasions, such as conferences, meetings and small parties. Beyond renting time to use the park, you can also take gardening classes in May or sign your kids up for the “Little Sprouts Program,” which offers Grade 1 students an inspired introduction to the world of gardening.

Not sure you’ll fit in? Well, be sure of this: the park is for everyone. So whether you’re wanting a quiet place to sit and watch the world go by or looking for your next gardening project, the Botanic Park has a place for you. You can pretty much wander anywhere you like, too. But Bell says they may be putting up a small fence around the water feature, which has been getting some unwanted climbing attention. If you want to volunteer but have no gardening experience, that doesn’t matter, either. You can receive your gardening education while mucking around at the twice-weekly, morning work parties.

Park volunteers can also lend their carpentry skills, sales and admin skills—or even help host the park’s special events. As Bell says, “If you want to volunteer at the park, we’ll find an area to suit you. Because like everyone who visits the garden, we want you to enjoy your time here and feel welcome.” t8n

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”People can also bring in their gardening questions. Even if there’s no one at the park that day who knows the answer, there’s always a volunteer or member we can contact to find the answer. If it’s a rose-related question, we have a brochure in the gift shop that has lots of information.”

—Patricia Bell, Vice-president of the St. Albert Botanic Park

DID YOU KNOW? Every year before the snow melts, the park receives about 800 bare-root roses. The volunteers carefully pot them and wait until they can be planted in the rose garden or sold at the Mother’s Day Rose Sale Weekend.

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T8N August 2016 15

COMMUNITY CALENDAR Things to do, watch, hear and see this August.

EVENT

Rock’n August Dust off the poodle skirts and monogrammed jackets for this annual week-long fundraiser for Alberta Diabetes. Music from the 50s and 60s will get you dancing, and 800 classic cars will get you revving. The Rock’n August Rodeo will be held at Gateway Village for the car rally course. Different St. Albert businesses will host pancake breakfasts each morning.

Date: August 2 to 6 For more info: visit www.rocknaugust.com

EXHIBIT

Pharmakon Artist Brad Necyk brings the issues surrounding mental health out in the open using mediums such as photography, video and performance. His works are autobiographical and show the relationship among mental health, medicine and personal identity. Opening reception is August 4, from 6 pm to 9 pm.

Retreat, 2016.

Multi-media sculpture

by Brad Necyk.

EVENT

Poundmaker’s Lodge Annual Pow Wow Poundmaker’s Lodge Treatment Centre is holding its annual Pow Wow and invites everyone to attend. Enjoy dancing, singing, contests and a chance to meet old friends and new ones. Gain a deeper understanding of this event that celebrates First Nations’ culture. Grand entries each day at 1 pm and 7 pm.

Date: August 6 to 7 Location: Poundmaker’s Lodge

Treatment Centre, 25108 Poundmaker Road For more info: visit www. poundmakerslodge.ca EVENT

EVENT

Western Baseball Championship

Mission Hill Day

AA Minor Western Finals will be hosted at Legion Memorial Fields. Come and witness 15 of the best teams in British Columbia, Alberta, Saskatchewan and Manitoba compete in this tournament for PeeWee AA, Bantam AA and Midget AA divisions. There’ll be activities for the whole family.

Date: August 12 to 14 Location: Legion Memorial Ball

Date: August 4 to 27 Location: Art Gallery of St. Albert, 19 Perron Street For more info: visit artgalleryofstalbert.ca

Park, 215 Sturgeon Road For more info: visit www. stalbertbaseball.com

Get to know one of the most famous historic sites in St. Albert as costumed, historical interpreters show you around the chapel, crypt, grotto and cemetery.

There’ll be a photo display, historic demonstrations, lemonade, crafts and games—all the while taking in the magnificent vista atop Mission Hill.

Date: August 14, noon to 4 pm Location: Mission Hill, St. Vital

Avenue For more info: visit www.history.

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Food & Gatherings

Them’s the PITS! IT’S FINALLY HERE: fruit season! The

cherries are ripe, the peaches are juicy and the napkins are on stand by. To celebrate, we’re pairing summer’s best with a few of our other favourites : peaches and bruschetta, cherries and pie, plums and streusel, nectarines and chicken salad. And there just might be a peach-and-bourbon cocktail in the mix. Ready for delicious? Give these cherry-picked recipes a try.

Stone-fruit recipes to rock your taste buds T8N August 2016 17

Peach Bourbon Smash Peaches and thyme love each other. The addition of bourbon makes it a party.

Enjoy responsibly.

2 oz bourbon 1 oz lemon juice 1 oz ginger-thyme syrup 1 1/2 oz peach nectar Ginger ale (to taste) Slice of peach and sprig of thyme (to garnish)

For the ginger-thyme syrup 1/2 cup white sugar 1/2 cup water 1/2 tsp chopped ginger 1 sprig fresh thyme

Combine all the syrup ingredients in a small pot, and bring it to a simmer over medium heat, stirring until the sugar is dissolved. Remove from the heat, and set aside to cool completely.

To a cocktail shaker filled with ice, add the bourbon, lemon juice, ginger-lime syrup and peach nectar.

Shake vigorously, and strain into a tumbler filled with ice. Top with a splash of ginger ale, and garnish with a slice of peach and a sprig of thyme.

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Peach Bruschetta with Goat Cheese & Honey Peaches pair beautifully with the big, bold flavour of goat cheese.

The honey and basil take it over the top. Make extras.

7 slices of baguette, sliced on a bias 1/2 cup goat cheese 2 tsp lemon juice 2 tsp lemon zest 2 tbsp extra-virgin olive oil 2 tbsp chopped basil 1/2 tsp salt Freshly cracked pepper (to taste) 1 grilled peach, sliced into 7 wedges honey (for drizzling)

Place your baguette slices under the broiler or on a hot grill, and toast them on both sides.

In a small bowl, combine the goat cheese with the lemon juice, lemon zest, olive oil, basil, salt and pepper until smooth. Spread each toast with a generous dollop of goat cheese, and top with a wedge of grilled peach. Drizzle the peaches with honey, garnish with a little more basil and serve.

Black-Rice Breakfast Pudding with Grilled Fruit Ready to shake up your mornings? Say hello to the prettiest bowl of breakfast we’ve ever seen.

Chicken Salad with HoneyMustard Dressing & Grilled Nectarines Chicken salad is a summertime classic but can often lack crunch. Not this version. Give it a try.

Honey-Mustard Salad Dressing Tangy, sweet and ready in seconds. The perfect summertime salad dressing.

3 tbsp yellow mustard 1/4 cup walnut oil 1 tbsp honey 1 tbsp water 2 tsp freshly chopped thyme 1/2 tsp salt 1/2 tsp freshly cracked black pepper

Place all the ingredients in a Mason jar, secure the lid and shake until combined. Pour over your favourite salad or brush on grilled vegetables.

1 1/2 cups shredded purple cabbage 1 small bag of mixed greens (or 1 large head of Romaine) 2 cups shredded leftover chicken (we used rotisserie) 1/2 cup crumbled feta cheese 2 nectarines, halved and grilled 1/3 cup fresh blueberries 2 tbsp pumpkin seeds Honey-mustard dressing (see Honey-Mustard Salad Dressing recipe)

In a large salad bowl, toss together the shredded cabbage, mixed greens, chicken and crumbled feta. Add the grilled nectarines, blueberries and pumpkin seeds. Drizzle with honey-mustard salad dressing, and serve.

1 cup black rice, rinsed and soaked for at least 12 hours 2 cups water 3/4 cup full-fat, unsweetened coconut milk 1 1/2 cups milk (or unsweetened almond milk) 1/2 tsp freshly grated ginger 1/4 tsp salt Honey (to taste) Grilled peaches and banana slices (to garnish) Toasted pumpkin seeds and coconut (to garnish)

Drain and rinse the soaked rice, and then transfer it to a large pot. Add the water, coconut milk, regular milk, ginger and salt. Bring the mixture to a boil over medium-high heat, then reduce the temperature to low, and let simmer covered for 30 minutes. Remove the lid, stir the rice and cover again. Let the rice cook another 30 minutes, stirring 3 to 4 more times to prevent sticking.

Spoon the cooked rice into individual serving bowls, drizzle with honey and top with sliced bananas, grilled peaches and a sprinkling of toasted pumpkin seeds and coconut.

T8N August 2016 19

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No-Fail Pie Crust This classic pie crust is pretty much perfect every time. Tender, flakey and easy to work with. (makes 3 pies) 454 g brick of lard (Tenderflake), chilled to refrigerator temperature 5 cups all-purpose flour 1 egg 1 1/2 tbsp vinegar 1cup ice-cold water

Place the flour in a large mixing bowl, and roll the chilled brick of lard in it to coat. Next, using a box grater, grate the lard into the flour (flouring the brick as you go to make the grating easier).

Gently toss the mixture together with your fingertips.

In a small mixing bowl, beat the egg with the vinegar. Add the ice-cold water, and beat again.

Next, slowly drizzle the egg-water mixture into the flour mixture, gently mixing with a fork until shaggy and barely incorporated (do not over-mix).

Tumble the dough onto a floured work surface, and divide it into 6 piles (3 tops, 3 bottoms). With your hands, gently form each pile into barelyheld-together discs. Use immediately for pies (baked at 400˚F for 50 minutes), or wrap the disks with plastic, and store in the fridge.

Cherry-Berry Pie Fresh cherry pie is hard to beat, and this one’s particularly delicious. Leave room for seconds.

3 cups fresh cherries, pitted 1 1/2 cups fresh berries (we used blueberries) 4 tbsp white sugar (plus extra for sprinkling) 2 tbsp cornstarch 2 tbsp freshly squeezed lemon juice 1 tbsp lemon zest Pie crust (see No-Fail Pie Crust recipe) Preheat your oven to 400˚F, and take out a pie plate.

On a floured work surface, roll out your pie crust, and drape it over a pie plate. Gently ease the

dough into place, and trim the excess to create a tidy rim. Crimp the edges as you like. From the excess trimmings, cut out coin-sized circles, and set them aside.

Next, place the fruit, sugar, cornstarch, lemon juice and zest in a bowl, and mix to combine. Fill the pie shell with the fruit filling, and dot the top with the cutouts. Sprinkle the circles with a little white sugar, and bake the pie in the preheated oven for 50 minutes. Remove to a cooling rack, and let sit for 1 hour.

Italian Plum Squares There’s something about Italian prune plums that makes them irresistible in cakes and batters. Tart and sweet, divinely coloured and quick to disappear.

1/2 cup salted butter 1/2 cup white sugar 1 egg, beaten 2 cups all-purpose flour 2 tsp baking powder 1/2 cup milk 15 to 20 Italian prune plums, pitted and quartered

For the streusel topping 1 cup flour 3/4 cup white sugar 1/4 cup soft butter 1 tsp ground cinnamon Preheat your oven to 350˚F, and grease a 9-by-12-inch pan.

In a large bowl, mix together the butter, sugar and egg until combined. Add the flour, baking powder and milk, and mix again. In an even layer, press the mixture into a greased 9-by-12-inch pan.

Then top the layer with the pitted and quartered plums, placing them skin-side down.

Pork Tenderloin with Sticky Plum Glaze Need a spectacular roast pork that’s ready in 20 minutes? Let’s just say there won’t be leftovers.

2 strips of pork tenderloin 2 tbsp yellow mustard 1 tsp salt 1 tsp freshly cracked pepper 1 tbsp grapeseed oil (for searing the meat) 1/3 cup white wine (for deglazing)

For the sticky plum glaze 3 tbsp balsamic vinegar 2 cloves garlic, minced 1 tbsp freshly chopped rosemary 1 tsp salt 1 tsp soy sauce 1 tsp freshly cracked pepper 1/4 cup apricot jam 1/2 cup red plum jam (or fig preserves)

Preheat your oven to 415˚F, and prepare the pork by seasoning it with the mustard, salt and pepper.

Next, place all of the sticky plum glaze ingredients in a small pot, and bring the mixture to a simmer over medium heat. Transfer immediately to a small bowl, and set aside.

Heat the grapeseed oil in an oven-safe skillet over medium-high heat. When the oil is hot, sear the seasoned pork on all sides. Next, add the wine, and deglaze the pan.

Remove the skillet from the heat, and generously baste the pork with the prepared plum glaze.

Transfer the skillet to the preheated oven, and cook until done (14 to 17 minutes). Remove the pork to a platter, tent loosely with foil and let rest 5 minutes. Slice and serve. t8n

Next, place all the streusel ingredients in a mixing bowl, and crumb them together with your fingers.

Sprinkle the topping over the plums and bake the squares for 35 to 40 minutes. Let cool on a rack for 15 minutes, and serve warm.

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Truly, Deeply, Madly

May We

SUGGEST… TIPS for

Networking GOALS & PRIORITIES Before you start introducing yourself or handing out business cards, think about what you’d like to accomplish, and set a few goals.

Perhaps your goal is to meet three people in a certain type of business and to hold a meaningful conversation with each of them.

A second goal could be to set up a coffee or lunch meeting with one of those people to discuss how you can help each other.

GIVE & RECEIVE

W

E’VE ALL BEEN there.

You’re told to attend a business event with a networking dinner, and for a brief but nauseating moment, a tiny shiver runs down your spine as you think of ways to get out of it. But in business, and every stage of your career, networking is a must if you want to stay relevant and discover new opportunities. So here are a few pointers to help you not only survive your next networking event but also make the most of it.

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Whether your goal is to scout out future employment or to add to your network of business associates, remember to be generous with your offers to help others along. If you’re always thinking of yourself and how you might climb the corporate ladder, you won’t get far. People can smell desperation and a “me” attitude. Generosity, on the other hand, is appealing to other people. So when you meet someone, think about how can you help that person and who among your associates and friends would benefit from knowing them.

NAMES There’s nothing worse than not remembering a person’s name or—equally embarrassing—someone not remembering yours. So when you introduce yourself, say your name clearly. Remember, if you’re in a crowded space with a hundred people all talking at once, hearing anything clearly is going to be a challenge. If your name happens to be challenging at the best of times, offer your business card so the person can see how your name is spelled. Repeating someone’s name twice in conversation will also help cement it into your memory.

TODAY’S RECEPTIONIST, TOMORROW’S PRESIDENT

ON OUR BOOKSHELVES

Connections come from anywhere and everywhere and, often, when you’re not expecting them. So don’t just introduce yourself to the CEOs, presidents and the like.

Clerks, receptionists, personal assistants and mailroom staff know as many people as the senior officials do, and they have everyday contact with those decision makers. Remember, too, that a receptionist isn’t always going to be a receptionist. You may find that later on he or she will be holding a vital position in a company you need to partner with.

The Creative Process CREATIVITY: it in no way falls from the

sky. Wish for it as we may, the best ideas aren’t strokes of luck; they’re hard-earned results—the reward for trying and failing, and trying and failing, and trying and failing some more. Though that might not sound like much of a love letter, there’s nothing like a breakthrough to send your heart soaring. Need some inspiration?

Here are some thoughts on creative living.

Happy reading.

BUSINESS CARDS Business cards handed out like confetti at a wedding will end up like confetti at a wedding: on the floor and in the garbage.

A good rule to follow is this: if you’re asked for your card, give one. If you’re not asked, don’t offer. If giving out cards is your goal, make your interactions meaningful: be a good listener, ask good questions and refrain from monopolizing the conversation. And if you’ve asked for the other person’s card, jot a few notes on it as soon as he or she has walked away so that you can remember your conversation more clearly.

Big Magic: Creative Living Beyond Fear, by Elizabeth Gilbert, Riverhead Books Why Not Me?, by Mindy Kaling, Crown Archetype Steal Like an Artist: 10 Things Nobody Told You About Being Creative, by Austin Kleon, Workman Publishing Company Bird by Bird: Some Instructions on Writing and Life, by Anne Lamott, Pantheon Orbiting the Giant Hairball: A Corporate Fool’s Guide to Surviving with Grace, by Gordon MacKenzie, Viking The Happiness Equation: Want Nothing + Do Anything = Have Everything, by Neil Pasricha, G.P. Putnam’s Sons The Dot, by Peter H. Reynolds, Candlewick Let the Elephants Run, by David Usher, Anansi t8n

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T8N August 2016 23

Letterpress

D

Go on. Make an impression.

O YOU LIKE to run your

fingers over the pages of old books or letterpressed invitations, physically feeling the words, the punctuation? A re you lamenting the golden age of print, just a little? Don’t fret. A retro movement has begun, and presses and diecast letters are being released from their 50-year exile by diehard print craftspeople. They’ve been cleaned, repaired and have started to speak once again.

In the broadest definition, letterpress is a process whereby a piece of paper is pressed onto an inked arrangement of letters, called a form, to produce a legible piece of printed text. Although many people assume that letterpress printing began with Johannes Gutenberg of Gutenberg Bible fame, it began much earlier in China, around AD 75. At that time, woodblock printing was used, and entire pages of text were carved into large wooden blocks. As the process was refined, single characters (rather than pages) were carved into blocks of type. It was around 1450 when Gutenberg came onto the scene.

He cast each letter, comma and period from metal, tweaked the press machine and made letterpress the invention we think of today.

Are You a Kisser or a Biter?

If you want to make an impression, you have to have the right touch—literally. Too much pressure and you’ll punch words right through your paper and damage the type blocks. In this case, knowing your kisses from your bites comes in handy: a kiss is the term given to the lack of an impression on 24

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the paper—think of a brush of a person’s lips on your cheek—whereas a bite leaves an indentation in the paper from the type.

Kisses are the desired impression if paper is being printed on both sides. Bites are better on heavier weighted paper and if the printing is only on one side. But we’re a tactile lot, and feeling the impressions left by the press in lovely cotton rag paper reminds us, if you will, that we haven’t lost touch with the past.

Impress Your Family & Friends Once you’re a bit familiar with the art form, you can start thinking of ways to use it. Want a wedding invitation that’ll stand out? Design

Type

it to be made on a letterpress—and, yes, you can letterpress images. What about posters for a birthday party, a silent auction or a band’s upcoming performance? Yup. That can be done, too. You can even amalgamate scrapbooking and letterpress by making custom photo albums, family trees or books of family stories. You’re limited only by your imagination.

Ready to try? There are a few specialized print shops in the Edmonton area that will happily take care of projects for you. But why not take classes to get your fingers inked and see if you like doing it yourself?

Be forewarned though. Once you’re hooked, you’ll see letterpress potential in everything.

Before you know it, you’ll start talking in em-quads and slugs, and reading backwards will become second nature.

Go on. Make an impression! t8n

Then & Now

St. Albert

PROTESTANT SCHOOLS THEN & NOW

Sir George Simpson, 1967.

Image credit: St. Albert Public Schools Lorne Akins, mid 1970s.

Image credit: St. Albert Public Schools

The migration of students from Sir Alexander Mackenzie to Lorne Akins, 1973.

Image credit: St. Albert Public Schools

ST. ALBERT’S PROTESTANT School

District is quite a bit younger than its Catholic counterpart. But in its almost 60 yea rs of operation, it’s become larger and more widespread.

The Protestant School District, now called the Public School District, has fought hard over the years to stay ahead of the city’s constant growth.

Though much has changed over the years, the district still offers that same dedication to quality education that they started with, over half a century ago.

1950s The story of the Protestant School District starts, like so many others in St. Albert, with the huge population boom of the mid-twentieth century. This influx was primarily protestant and desired a protestant education for their children. In 1953, residents of the town met to discuss the formation of a separate school board. After much planning and a vote from the community, the new board was formed in 1958—though they still needed a school.

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Construction difficulties meant that for the first four months of the board’s existence, classes for grades 1 through 7 were offered in the basement of the St. Albert United Church. Construction, however, was soon completed, and in January of 1959, Sir Alexander Mackenzie Elementary opened its doors.

1960s After just one year of being open, Alexander Mackenzie already had more students than it could handle, so in 1961, the district constructed a second school on the other side of town, Sir George Simpson. For the next 30 years, the district would almost continually have a new school under construction, trying to stay ahead of the influx of incoming students.

Paul Kane High School (in a location just north of the one we know today) also opened its doors in 1961. The addition of a high school made it possible for St. Albert children to get a full education within the protestant system, whereas before they had no option but to attend the Catholic St. Albert High.

Two more elementary schools were built in the years following, with the school board still trying to keep up with the unbelievable demand from new residents. Leo Nickerson opened its doors in 1964, with Robert Rundle following in 1965.

DID YOU KNOW? Schools in the district were initially to be named in memory of early Canadian pioneers. After Robert Rundle, however, a new naming scheme was adopted to honour notable community members. There is the small exception of Wild Rose, which is named for Alberta’s provincial flower.

Bellerose Composite High School, 2016.

Fun Fact Afraid that the suburbs would eventually be filled with seniors as children grew up and moved away, the school board designed Keenooshayo Elementary to be easily repurposed into a retirement home.

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1970s Only 10 years in, Paul Kane had become overburdened. Construction began on a new school across the field from the original, and on one morning in 1973, students from the original building lugged their desks across the field and resumed classes as if there had been no change at all. The old Paul Kane was renamed Lorne Akins and continued on as a junior high school.

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Three more schools surfaced in this decade, two of which were named to honour the men who got the school board started: Ronald Harvey Elementary opened in 1976, and W.D. Cuts opened in 1978.Wild Rose Elementary also opened in 1978.

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1980s The 80s started with Elmer S. Gish opening in 1981 and Keenooshayo soon after.

Keenooshayo was named in honour of a Cree leader from the Slave Lake region, a close friend of St. Albert’s founder, Father Lacombe.

In 1988, Bellerose High School opened, alleviating some of the strain from the onceagain overburdened Paul Kane.

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1990s After 32 years of rapid growth, things finally started to settle down for the district. Muriel Martin was the only new school built in the 90s. The district office had moved to a new location, however, and its old home was repurposed as Outreach High School, which offered non-traditional learning styles.

Today In 2012, the Protestant School Board officially became public at the request of the provincial government. Although becoming the primary board in the city meant a slight break with tradition, it also meant that more funding could be allocated to the board’s larger number of students.

The quality of education has remained wonderful through the years, and though growth has slowed down for the school board, it hasn’t stopped entirely. 2016 will see the opening of Lois Hole Elementary, the district’s first new school in 25 years. t8n

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T8N August 2016 27

The 8s

A

Logo

Is Worth a Thousand Words

E

VERY GOOD LOGO tells a

story. I n fact, your logo is often the first introduction that potential customers have to your business and, therefore, needs to be able to stand on its own as your frontline brand ambassador. Tall order? A little, but with more and more customers wanting to feel a connection to the brands they support, the role of your logo as a brand ambassador becomes increasingly important. So what makes a logo a good logo? And just how does it tell your story? Here are 8 tips to consider…

1. ASK THE WHYS Why do you have a logo? Who does it target?

What is its purpose? If you can answer these deceptively easy questions, you are well on your way to creating a great logo. Time spent figuring this out is probably the single most valuable thing you can do when considering logo design. And don’t forget: since every good logo tells a story, yours should be filled with meaning (both obvious and hidden) and even occasionally whimsical—did you know the Apple logo has a “byte” missing?

2. KEEP IT SIMPLE Name the first three logos that pop into your mind, and chances are they are clear and uncomplicated (at least on the surface). Simple but powerful logos almost always prove the best at standing the test of time. Trust in that.

a representation of your product or service.

And if a logomark is marketed correctly, it can often be more identifiable than a logotype, as exemplified by the Apple or Lululemon logos.

4. SHAPE, PROPORTION & SYMMETRY Where does your logo need to appear? If you do a lot of sponsorships, the logo will often appear at the bottom of a sign or poster, along with a lot of other logos. Do you have (or want) a strong web presence? Will your advertising strategy involve TV? How about print? The shape and proportion of your logo may affect how it fits in different applications or media, so try out the basic shape in as many situations as possible.

A symmetrical logo is aesthetically pleasing and will encourage more symmetry in whatever application it’s used in. Asymmetry can

3. LOGOTYPE VS. LOGOMARK

Always Consider This If in doubt, leave it out. If you can’t rationalize something in your logo, chances are it should be removed.

When your logo is at its simplest, it’s probably at its strongest. Be ruthless.

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People often confuse a logomark (think Nike’s swoosh) with a logotype, which uses the name of the brand rather than a symbol or icon (think Google or Disney).

A logotype is often the easiest and most allaround logo to use since it identifies the name of the company or product, as well as expresses the brand. But it is also often bulkier and is sometimes more difficult to use in situations where something smaller and simpler would work better.

A logomark can help enhance brand identity.

This is especially true if your mark happens to be

carry a complexity that communicates different emotions—anything from laid-back to intense or moody. There is no right answer, but take a moment to carefully consider the implications.

8 Biggest Logo Mistakes 1. Overdoing the special effects. More is not better.

Celebrating

2. Using too many fonts. Use one or two at most.

3. Not considering its scalability. Does it work as well tiny as it does on a billboard?

20 Years

4. Being too trendy. Don’t just jump aboard the bandwagon—stand out!

5. Being too abstract. Don’t leave your customers guessing.

6. Leaving it to an amateur. Cousin Bob may be cheap, but you inevitably get what you pay for.

of

Rock’n August

7. Relying on stock art. It’s the quickest way to look like everyone else.

and

8. Relying on colour to be effective. All too often, colour is a luxury you can’t afford.

60 Years of

5. COLOUR & TONE Make no mistake, your colour choice will communicate ideas. Lego’s red, for example, reflects passion and energy, Starbucks green speaks to nature and freshness and Intel’s blue conveys professionalism and sincerity. Consider your message before committing to a colour choice.

Remember, too, that for a logo to be really useful, it needs to work in black and white or even in reverse (as white on a dark background).

So colour should be the last decision you make.

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6. ACTIVE VS. PASSIVE Consider your business and consider your brand.

Should your logo convey a sense of movement and activity? Red Bull’s charging bull and Twitter’s flying bird are both instilled with motion and energy, which complements their brands. What do you want your potential customers to feel?

7. NEGATIVE SPACE Don’t forget that the shapes in your logo can often convey more than one image. The right facing arrow embedded in the FedEx logo is the classic example of using negative space to add meaning. But also consider the simplicity of the white peacock in NBC’s rainbow of tail feathers or the clever “1” in the Formula 1 logo. Used correctly, negative space can allow you to add more elements to the design without increasing the complexity.

8. CONSIDER CUSTOM TYPE When it comes to good logo design, a typeface should be unique. A custom, hand-drawn typeface is always better than something standard or that you download off the Internet—just take a look at the timelessness of Coca-Cola. A custom type helps ensure that your unique logo will stay that way. But if you can’t afford a completely custom font, at least customize any pre-existing font to make it your own. t8n

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T8N August 2016 29

ONLINED

BY RHONDA KRONYK

TING

http://www.Tips

TECHNOLOGY WAS SUPPOSED to

make our lives easier and give us more leisure time. Instead, it increasingly feels like we’re squeezed from all sides. And in our busyness, it’s gotten harder to connect romantically.

But what if you turned technology to your advantage instead of relying on blind luck to find dates? I can hear you now: “What? Me? I could never!”

Trust me, you could. Online dating has gotten more sophisticated and doesn’t need to be intimidating or embarrassing. Let’s explore how to get started.

Go Broad or Go Niche?

Choosing an online dating site can feel like a game of Russian roulette because there are hundreds of options. Before you begin, you need to narrow your focus.

A good way to start is to set a budget. There are free sites like Plenty of Fish and sites like Elite Singles that set higher fees. If you aren’t sure about online dating, a free site might be a good place to start. There are two things to keep in mind, however, when choosing a free service.

First, people who sign up on these sites may be more interested in conversation or casual meetings than in a long-term relationship. Second, search algorithms are not as sophisticated on free sites, so you may have to spend extra time going through results. However, if you’re on a budget, free sites are a great option.

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for navigating the new singles bar

A second way to narrow your choices is to decide which type of site to use. Dating services are either general or niche. General sites, including match.com and eHarmony, have a range of participants. However, they work differently from each other. Match.com allows you to look at every profile on the site, while eHarmony selects profiles for you.

Niche websites are for people who want to connect with someone who has specific common interests. Some sites you might come across are Trek Passions (Star Trek fans), Geek 2 Geek, VeggieDate (vegetarians) and BabyBoomerDates.

a group of friends—they will be candid with you and help you write an engaging profile.

Be truthful about your expectations. Are you looking for a casual relationship or a long-term one? If your goal is to meet someone you can enjoy the occasional dinner with, say so. But if you prefer a long-term relationship, put that in your profile. The last thing you want is to go on a series of dates with someone who has different relationship expectations.

Finally, use recent pictures, but don’t worry about getting model shots. Casual images of you doing what you love are a great way to show your personality. But do make sure to take off your sunglasses—and try Keep It Real to smile. Most importantly, be If you’ve never filled out as sincere in your photos as Testing the Waters an online profile, you’re in your written profile— likely wondering what people can spot a phony.

If you aren’t sure if online dating will to include. Should work for you, and you don’t want you tell potential Play It Safe to use a free site, check out one connections that Online dating can be of the paid sites that offers a free your hobby is covas safe as offline datering everything in trial. EHarmony, for example, has ing if you take the your house in knitseveral free trials a year, and Match. usual digital precauted doilies? Or that com and MingleMatch offer free tions and protect your you’ve turned your identity from the very trials as part of your enrolment. living room into a beginning. garage where you work on your vintage motorcycle Before you even create your most weekends? profile, investigate the online dating site you’ve chosen. Find out whether When you write your profile, be honest. It’s they’ve had data breaches, and determine normal to feel self-conscious, but don’t let that whether or not they share your personal inforstop you from putting your best self forward. mation. If a site gives out your email address, A great way to write an online profile is with skip it and find a service that uses an internal

BY THE NUMBERS

some personal information. Don’t expect to find anybody’s life story. The goal is to find enough to confirm some of the elements of the other person’s profile. You may even get a better sense of their personality.

In 2014, 14.2 million Canadians were single.

In 2011, 36% of Canadians between the ages of 18 and 34 used online dating services.

Are you worried about your teenager signing up for online dating sites? It’s a valid concern because many young people are not as worried about online safety as adults. Always monitor their Internet use, and have honest conversations with them about their personal safety.

And, as with adults using online services, never allow your teenager to meet a potential date in a private setting.

In 2016, the Canadian dating industry earned $164 million.

There are over 250 Canadian dating businesses.

Between 2011 and 2016, the Canadian dating business grew by 7.1%.

system that allows members to communicate without sharing personal information.

Before you make your profile public, review it to make sure you don’t include too much personal information. It’s a tricky balance between being honest and being careless. Remove anything that can make it easier for someone to find you, such as your telephone number or place of work.

If the person you are interested in shares his or her full name, try Googling them. You may not be able to do this until you’ve had enough online interactions to feel safe exchanging

Online dating is a great option in today’s busy world. And the ability to interact with people online before meeting them takes a lot of pressure off users and gives you a better understanding of who they are and whether you might have something in common. Still intimidated? That’s okay. The world of dating is a little nerve-racking no matter where it happens. So, take a deep breath, and wade in online. Who knows, you just may find someone who thinks knitted doilies are cozy or that motorcycle grease adds ambience.

Bonne chance! t8n

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T8N August 2016 31

Meme (n.)

More than just

OMG Internet. Today, the masses have access to instantaneous global communications, and memes are spreading like never before.

The Internet Meme

a funny picture TO THOSE WHO rarely delve into the

online world, practices such as meme sharing might seem a little strange or even ridiculous. But to the snickering delight of an entire online culture, the meme is the king in a world where inside jokes are for sharing. Not in on the fun but want to be? Here’s a look at the history of the meme, from its pre-Internet origins to the masssharing we see today.

HEY GIRL Early Origins The word meme (rhymes with team) first appeared in the 1976 book, The Selfish Gene,

by Richard Dawkins. In it, Dawkins describes the way behavioural information can be spread culturally, without us even noticing.

This cultural information, wrote Dawkins, spreads through imitation and replication, often taking the form of graffiti or jokes and silently reinforces behavioural norms within a culture.

Historically speaking, memes were slow to spread because the masses didn’t typically travel widely or communicate with those outside their immediate surroundings. This, of course, all changed with the rise of the 32

T8Nmagazine.com

As some may remember, one of the first Internet memes was a simple animation of a dancing baby. Due to the novelty of file-sharing at the time, this baby spread like wildfire through email inboxes. There were often slight variations to the design or animation of the baby, as each user added his or her personal flourishes to the design or animation. It wasn’t, however, until memes spread beyond the Internet and into popular TV shows, commercials and music videos that the meme status would be solidified.

These days, simple animations are no longer enough to capture the public’s attention.

Millions of images and videos are shared every day, but only the funniest, most bizarre or most poignant are picked up and shared as memes. Hilariously terrible songs, funny comics and catchy dances are some of the most common Internet meme types, but no format is more ubiquitous than the image macro: the official name for those pictures you often run into online that have two lines of text imposed over the image it speaks to.

As the meme is shared and reinterpreted, the image and one of the lines of text remains static, while the second line of text is varied between each iteration and typically delivers the punch line or main observation of the meme.

DID YOU KNOW? The word meme is short for mimeme, a Greek word meaning “imitated thing.” This word family is also where we get the words mime and mimic.

FUN FACT Despite their similarities, a meme is not the same as a viral video or image. For Internet content to be viral, it must simply be shared widely. Memes require not only wide sharing but also variation in form.

Communicative Value Memes are often seen as a low form of cultural expression, not having value beyond their ability to deliver a cheap laugh. But while they may not always live up to the academic definition that Dawkins originally gave for them, memes do have some unique communicative value of their own. Take the example of a common image macro based off a famous scene from the 2001 film The Fellowship of the Ring. Two lines of text are layered over an image of actor Sean Bean in character as a fantasy warrior. In the original film, the character delivers the line, “One does not simply walk into Mordor,” referring to the difficulty of travelling to a hostile land.

In the meme version, the top line of text retains the, “One does not simply” part of the quote, but the second half of the quote is replaced by any activity that, contrary to its perceived simplicity, is difficult to accomplish.

ONE DOES NOT SIMPLY...

This image has been shared so widely and so frequently that even without the accompanying text, this previously neutral image of Sean Bean has come to carry specific meaning: difficulty. In the same roundabout way, the image of Kermit the Frog drinking tea has come to represent judgement, and mallard ducks have become synonymous with wisdom. But much like a foreign language contains no meaning to those who do not speak it, in order to understand what concept a meme symbolizes, you must already be in on the joke. t8n

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