Portfolio Samples
:: CAS E ST U D I E S ::
John’s Island Club
club’s offerings, including community, dining, golf, beach and water sports, club activities, and health and fitness. Members were encouraged to share the package with friends, potentially attracting new candidates for membership. Our award-winning video brought the John’s Island Club story to life and completed the “Great to be here” campaign.
John’s Island Club, a premier private club in the prestigious John’s Island residential community on Vero Beach’s barrier island, hired us to develop an internal membership program aimed at current club members. CHALLENGE :: How do you tap into the pride of club members, turning them into ambassadors for John’s Island Club that ultimately help recruit new members from their circle of friends?
RESULTS :: “Since the very first brochure/video
mailed, our campaign has been enthusiastically received by members. The desired cumulative effect was achieved: well-qualified membership applications more than doubled within the first season.” France Tanguay Kenyon, Co-Chair/ John’s Island Club Membership Committee.
SOLUTION :: Instead of a traditional set of
brochures, we told “the John’s Island Club story” in a series of six uniquely designed pieces, each concentrating on one aspect of the
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:: CAS E ST U D I E S ::
Croom Construction Company
with prospective clients and media alike. What followed was a smart ad campaign confirming them as the leading experts in the area of building, remodeling, and home preservation as well as developing websites, SmartMove videos, successfully generating our own online news, and securing multiple print and online media articles.
Croom Construction Company started building high-end homes in Vero Beach over 30 years ago. They were the first residential contractor to structure their business to follow the superior standards of commercial building firms. Imitation is the greatest form of flattery as witnessed by how many builders followed their lead. Today, they are ranked 87th in the nation.
RESULTS :: We positioned Croom and their
affiliate, Whitehall Professional Property Management as the unified, most experienced contractor, maintenance and property management companies, strategically cobranding the two and filling a niche within the market.
CHALLENGE :: A successful company that’s
smart enough to know they must stay ahead of the curve in an ever-changing marketplace turned to us to take their marketing to the next level. This also meant integrating their affiliate company into the plan, which posed the greatest challenge since it required changing public perceptions.
“After 31 years in business and working with numerous advertising and public relations companies, we’ve never had an integrated package like what The Alexis Agency provides us. They have outdone everybody we’ve worked with.” — David Croom, President and Founder
SOLUTION :: Determine the public’s
understanding of Croom’s services, then write the strategic Advertising and PR plan to address any misconceptions while increasing awareness
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:: CAS E ST U D I E S ::
Kimley-Horn and Associates
virtual fly-through of the campus, allowing them to envision the end result prior to construction completion.
Kimley-Horn and Associates is one of the Nation’s most comprehensive and highly respected engineering and land planning firms known for their attention to detail and top engineering professionals.
RESULTS :: Based on the generated publicity
and teaser package, new tenants were garnered in time for the summer 2009 opening in a setting that provides the highest quality work environment.
CHALLENGE :: Start with a blank slate and promote a new Class A office park campus that had not yet been built. We had to generate interest and excitement in the new project, while offering comprehensive information and incentive about the eco-friendly office spaces to a relatively conservative audience in Vero Beach, FL.
VISIT :: www.parc24.com
SOLUTION :: We began by naming the campus
“parc24,” and creating a dynamic logo. A visually intriguing, eco-friendly lease package generated business–to– business interest in parc24 while providing potential tenants with pertinent information and “green” facts about the new campus. Our new website featured an animated 3-D video that takes visitors on a
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:: CAS E ST U D I E S ::
Beachlen Development Beachlen Development is a real estate development company and one of the largest barrier island landowners in Vero Beach, Florida. They hired The Alexis Agency based on our success within the luxury market.
textural materials that mirrored the homes’ design features. The brochures incorporated introductions to the management team that could also be used as a stand-alone piece. A website popping with gorgeous photography was developed along with a savvy link-building and SEO program.
CHALLENGE :: Create brand identity and
RESULTS :: Beachlen Development and their
Realtors, Premier Properties, saw immediate increased interest in the oceanfront properties, including qualified buyers from Miami throughout the Northeast. Earned media cultivation resulted in more than 10 articles in business and consumer publications.
marketing materials that reflect Beachlen’s impeccable architectural designs and attention to details without the typical real estate look and feel. Raise awareness within the community. SOLUTION :: Beautiful print and digital visual
stories reflected the magnitude of Beachlen’s oceanfront estates, including the use of
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:: CAS E ST U D I E S ::
Rock City Gardens
immediately conveyed the size and scope of the retail nursery – something few people understood.
Rock City Gardens is a beautiful retail garden nursery located along Florida’s Treasure Coast.
RESULTS :: Within 18 months, Rock City Gardens
experienced a 50% increase in sales, grew their newsletter subscriptions by 28%, and gained a 19% increase in social media following. They also gained new customers and loyal brand enthusiasts, including new clients that now drive impressive distances for the experience. In the client’s words: “We’re growing in the right direction!”
CHALLENGE :: Rock City Gardens’ owners had
made an impressive name for themselves during their first 31 years in business when they approached The Alexis Agency to help them 1) reach new audiences, 2) increase sales, and 3) dispel confusion in the marketplace. SOLUTION :: We hit the ground running with
our Marketing Blueprint strategy, outlining brand equity, geographic reach, marketing analysis, and our methodology for reaching new audiences. The Alexis Agency created and implemented a new monthly publication, new advertising campaign, direct marketing strategies and public relations initiatives. Our new tagline: “Seven Acres of Inspiration”
VISIT :: www.rockcitygardens.com
flower power Seven acres of awe-inspiring plants and flowers. A talented team of gardening specialists. One charming boutique brimming with home and garden décor. Now that’s flower power!
seven acres of inspiration
can you d g it?
9080 us hwy 1 wabasso, florida
seven acres of inspiration
772-589-5835 rockcitygardens.com
Seven acres of fabulous inspiration. A talented team to create your perfect outdoor space. One-stop shopping for home and garden décor. Yeah, you can dig it!
9080 us hwy 1 wabasso, florida
seven acres of inspiration
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772-589-5835 rockcitygardens.com
:: CAS E ST U D I E S ::
The Laughing Dog Gallery
RESULTS :: This highly successful campaign
continues to permeate all aspects of the brand. Additionally, The Laughing Dog Gallery was recently voted #1 American Craft Retailer of the Year by Niche Magazine.
The Laughing Dog Gallery showcases America’s foremost artists and craftsman in an open, accessible retail environment both on and offline. Their focus is on originality and diversity in their artists as well as clientele.
VISIT :: TheLaughingDogGallery.com
CHALLENGE :: Develop a savvy, fun brand and marketing strategy utilizing the Gallery’s passion for original, unique art and jewelry representing an eclectic range of personality and creativity. The Laughing Dog brand would need to be as expressive as the artists that make it up! SOLUTION :: Our illustrated tagline “Own Art.
Be Happy” is a simple and amusing solution that communicates the pleasure of making art your own. We delivered the campaign promise in entertaining, unconventional ways. Now it is seen on buses, print ads, blogs, direct marketing campaigns, packaging, their Web site, social networking, and in numerous articles.
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:: CAS E ST U D I E S ::
Dubai Aerospace Enterprise Capital
SOLUTION :: Focusing on DAE Capital’s primary
benefits – the brand equity of the Dubai location, the ability to purchase the most modern commercial aircraft on the market, and the highly experienced business aviation team – we created a savvy logo and tagline to mirror the global influence and rich heritage of this new leasing company. Understanding how expertise matters in the aviation industry, The Alexis Agency smartly positioned DAE Capital as the “global aviation source” in international markets.
DAE Capital, a division of Dubai Aerospace Enterprise, owns a fleet of top–of–the–line aircraft with an ability to offer attractive leasing packages due to their extensive aviation experience, preferred access to local banks, and a customized capital structure for commercial airlines and investors. CHALLENGE :: Following a highly successful launch of DAE University and DAE Flight Academy brand identities and marketing materials, DAE once again turned to The Alexis Agency to help launch their new business–to– business unit, DAE Capital. A well–strategized logo and tagline drove the brand followed by complete marketing materials, including identity, brochures and a worldwide advertising campaign.
RESULTS :: DAE Capital quickly became an
international source, launching boldly into a world–class aircraft leasing business. The 2007 Dubai Air Show witnessed unprecedented aircraft purchases by the new business unit. Additionally, the 2008 Farnborough Air Show in England witnessed the launch of the competitive, global aircraft-leasing brand.
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:: CAS E ST U D I E S ::
Embry-Riddle Aeronautical University - Worldwide
SOLUTION :: We utilized traditional, digital
and grassroots measures. Our recommended, integrated marketing approach focused the majority of efforts to online recruitment to identify qualified candidates for the oneyear graduate program. All leads generated, whether on- or offline, were filtered into ERAU’s customized CMS.
Embry-Riddle Aeronautical University Worldwide, the world’s largest, fully accredited university specializing in aviation and aerospace, offers more than 30 undergraduate and graduate degree programs. Embry-Riddle educates students at two residential campuses, through the Worldwide Campus (ERAU-W) at more than 150 locations in the United States, Europe, Asia, Canada, and the Middle East, and through online learning.
RESULTS :: The University went from zero
enrolled applicants to a full cohort of qualified, enrolled students that launched right on schedule – and with enough additional qualified applicants in queue for the next cohort. With an estimated 1,300 professionals meeting the degree admission requirements in our target market, we acquired 1.3% of the market for the inaugural program within the six-month campaign, ultimately exceeding our client’s enrollment goals.
CHALLENGE :: With a six-month window, recruit qualified students for our client’s new MSE program in Huntsville, AL, where another traditional university with strong name recognition was launching a MSE program simultaneously.
earn a Master Of sYsteMs engineering. WHat: An information session where interested candidates will have an opportunity to ask the experts about the new program and gain valuable insight into the benefits of earning a Master of Systems Engineering right here in Huntsville from Embry-Riddle Aeronautical University — Worldwide. WHen: Thursday, August 18 5:30 – 6:30 pm Cocktails & Hors d’oeuvres 6:30 – 7:30 pm Information Session
In a town full of
engineers,
WHere: Monaco Theater, Bridge Street Town Centre
how can YOU stand OUt?
WHY: Because Systems Engineering has been ranked by CNNMoney.com as the “Best Job in America”.* WHO: Any Huntsville engineer who would like to stand out from their competition and secure a solid future.
256.876.9763
HuntsvilleMSE.com * http://money.cnn.com/magazines/moneymag/bestjobs/2009/
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Advertising & Marketing Professional References Mr. William Hampton, Senior VP of External
Mr. John Brooks, President
Relations & Chief Marketing Officer
Brooks Family Business
Embry-Riddle Aeronautical University
222 South Ninth Street, Suite 3260
600 Clyde Morris Boulevard
Minneapolis, MN 55402
Daytona Beach, Florida 32114
612.333.6403 (office)
386.226.4804 (office)
jbrooks@brooksfamilybusiness.com
hamptonw@erau.edu Mr. Tom Laboon, P.E. Mr. David Croom, President
Beachlen Development
Croom Construction Company
211 Beachside Drive
1201 19th Place, A400
Vero Beach, Florida 32963
Vero Beach, Florida 32960
772.918.4211 (office)
772.562.7474 (office)
772.228.7163 (mobile)
dcroom@croomconstruction.com
tomlaboon@comcast.net
Mr. Thomas Schmid, Chairman
Mr. Tom Lowe, Owner & President
Trans World Energy
Rock City Gardens
P.O. Box 481
9080 U.S. Hwy 1
Vero Beach, Florida 32961
P.O. Box 700808
772.539.9567 (office)
Wabasso, Florida 32970
t.schmid@twenergy.net
772.589.5835 (office) 828.400.2975 (mobile)
Ms. France Kenyon, Vice President
tplowe@rockcitygardens.com
Publisher’s Alliance Corporation Marketing Committee Chair, John’s Island Club
Kelley McCabe, CEO/Founder
634 Beachland Boulevard
eMindful
Vero Beach, Florida 32963
1880 82nd Avenue, Suite 204
772.231.9496 (office)
Vero Beach, Florida 32966
france@coverwraps.com
772.569.4540 (office) kelley@emindful.com
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