Public Relations + Public Affairs + Advertising + Marketing
The Alexis Agency + Small Business Small Business Engagement, 12-month program includes:
At The Alexis Agency, we celebrate the ingenuity and spirit of small businesses. They are the backbone of every community. While our marketing communication agency is a full-service firm with global experience, our clients range in size from small businesses to large companies.
• Bi-weekly email campaign, including editorial calendar, content and design • Bi-monthly digital newsletter, including design and content development
Every successful business owner has two traits in common with each other: the Desire and the Drive to flourish. The challenge is knowing where and how to efficiently connect your business with your potential customers at every point of entry. Hiring an in-house team of marketing professionals is usually cost-prohibitive for small business owners, yet hiring just one marketing professional rarely gives you all the capabilities necessary to successfully create, launch and manage your marketing program.
• Social Media editorial calendar, including content and 12-month schedule • Website content updates –average of once per month • Search Engine Optimization (SEO) implementation and/or update that reflects content development for all marketing materials and initiatives • One fully produced advertisement template for print and/or digital placement • Support for two events per year, including marketing materials and event planning
It’s precisely why we created our Small Business Engagement program. The Alexis Agency has 75 cumulative years of industry experience, and our clients have reaped the rewards of our strategic and creative thinking.
• :30 video spot See how other small businesses have succeeded with us. >>>
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Rock City Gardens
RESULTS :: Within 18 months, Rock City Gardens
experienced a 50% increase in sales, grew their newsletter subscriptions by 28%, and gained a 19% increase in social media following. They also gained new customers and loyal brand enthusiasts, including new clients that now drive impressive distances for the experience. In the client’s words: “We’re growing in the right direction!”
Rock City Gardens is a beautiful retail garden nursery located along Florida’s Treasure Coast. CHALLENGE :: Rock City Gardens’ owners had
made an impressive name for themselves during their first 31 years in business when they approached The Alexis Agency to help them 1) reach new audiences, 2) increase sales, and 3) dispel confusion in the marketplace.
VISIT :: www.rockcitygardens.com
SOLUTION :: We hit the ground running with our
Marketing Blueprint strategy, outlining brand equity, geographic reach, marketing analysis, and our methodology for reaching new audiences. The Alexis Agency created and implemented a new monthly publication, new advertising campaign, direct marketing strategies and public relations initiatives. Our new tagline: “Seven Acres of Inspiration” immediately conveyed the size and scope of the retail nursery – something few people understood.
flower power Seven acres of awe-inspiring plants and flowers. A talented team of gardening specialists. One charming boutique brimming with home and garden décor. Now that’s flower power!
seven acres of inspiration
can you d g it?
9080 us hwy 1 wabasso, florida
seven acres of inspiration
772-589-5835 rockcitygardens.com
Seven acres of fabulous inspiration. A talented team to create your perfect outdoor space. One-stop shopping for home and garden décor. Yeah, you can dig it!
9080 us hwy 1 wabasso, florida
seven acres of inspiration
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772-589-5835 rockcitygardens.com
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Miller’s Fine Decorative Hardware
Headlines offered “Dollars per satisfying soak” and “Pennies per stimulating spray.” The theme was carried through to their website, public relations initiatives, and on to their social media and optimization plan.
Miller’s Fine Decorative Hardware in Jupiter and West Palm Beach has been a purveyor of kitchen and bath hardware and fixtures for more than 20 years. They approached The Alexis Agency for a fresh look and a more focused message in print and online.
RESULTS :: “The Alexis Agency zeroed right in on
what we were all about and what we needed to achieve in a challenging retail environment. When new customers come in with your advertisement or article in hand, you know you’re moving in the right direction. And we experienced a 15% increase in business last year!”
CHALLENGE :: Miller’s was well established with
custom homebuilders and interior designers. However, many potential customers perceived them to be expensive and catering to the trade only. Miller’s needed to convey the message that they offer great style at affordable price points for everyone.
— Victoria Pfeil, President/Owner”
VISIT :: www.millershardware.com
SOLUTION :: A print campaign running in major
lifestyle magazines challenged the conventional thinking that high style comes only at a high price.
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The Laughing Dog Gallery
RESULTS :: This highly successful campaign
continues to permeate all aspects of the brand. Additionally, The Laughing Dog Gallery was recently voted #1 American Craft Retailer of the Year by Niche Magazine.
The Laughing Dog Gallery showcases America’s foremost artists and craftsman in an open, accessible retail environment both on and offline. Their focus is on originality and diversity in their artists as well as clientele.
VISIT :: TheLaughingDogGallery.com
CHALLENGE :: Develop a savvy, fun brand and marketing strategy utilizing the Gallery’s passion for original, unique art and jewelry representing an eclectic range of personality and creativity. The Laughing Dog brand would need to be as expressive as the artists that make it up! SOLUTION :: Our illustrated tagline “Own Art.
Be Happy” is a simple and amusing solution that communicates the pleasure of making art your own. We delivered the campaign promise in entertaining, unconventional ways. Now it is seen on buses, print ads, blogs, direct marketing campaigns, packaging, their Web site, social networking, and in numerous articles.
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Croom Construction Company
with prospective clients and media alike. What followed was a smart ad campaign confirming them as the leading experts in the area of building, remodeling, and home preservation as well as developing websites, SmartMove videos, successfully generating our own online news, and securing multiple print and online media articles.
Croom Construction Company started building high-end homes in Vero Beach over 30 years ago. They were the first residential contractor to structure their business to follow the superior standards of commercial building firms. Imitation is the greatest form of flattery as witnessed by how many builders followed their lead. Today, they are ranked 87th in the nation.
RESULTS :: We positioned Croom and their
affiliate, Whitehall Professional Property Management as the unified, most experienced contractor, maintenance and property management companies, strategically cobranding the two and filling a niche within the market.
CHALLENGE :: A successful company that’s smart
enough to know they must stay ahead of the curve in an ever-changing marketplace turned to us to take their marketing to the next level. This also meant integrating their affiliate company into the plan, which posed the greatest challenge since it required changing public perceptions.
“After 31 years in business and working with numerous advertising and public relations companies, we’ve never had an integrated package like what The Alexis Agency provides us. They have outdone everybody we’ve worked with.”
SOLUTION :: Determine the public’s
understanding of Croom’s services, then write the strategic Advertising and PR plan to address any misconceptions while increasing awareness
— David Croom, President and Founder
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Beachlen Development Beachlen Development is a real estate development company and one of the largest barrier island landowners in Vero Beach, Florida. They hired The Alexis Agency based on our success within the luxury market.
textural materials that mirrored the homes’ design features. The brochures incorporated introductions to the management team that could also be used as a stand-alone piece. A website popping with gorgeous photography was developed along with a savvy link-building and SEO program.
CHALLENGE :: Create brand identity and
RESULTS :: Beachlen Development and their
Realtors, Premier Properties, saw immediate increased interest in the oceanfront properties, including qualified buyers from Miami throughout the Northeast. Earned media cultivation resulted in more than 10 articles in business and consumer publications.
marketing materials that reflect Beachlen’s impeccable architectural designs and attention to details without the typical real estate look and feel. Raise awareness within the community. SOLUTION :: Beautiful print and digital visual
stories reflected the magnitude of Beachlen’s oceanfront estates, including the use of
VISIT :: www.beachlendevelopment.com
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PointOS
SOLUTION :: Use a new tag line: “Get to the Point!”
on all marketing materials to quickly illustrate the PointOS advantage.
PointOS is a dynamic point-of-sale software program that brings the hospitality industry an affordable solution. The company was founded by hospitality veterans with the vision of providing a full-featured and easy-to-use system for the niche industry at an affordable price point without sacrificing the needed functionality and support.
RESULTS :: Utilizing an integrated marketing
approach, The Alexis Agency increased market awareness of PointOS via new marketing materials, a strategic business plan and media kit for successful entry into one of the world’s largest distribution networks. In addition, we earned valuable coverage in national, regional and local media.
CHALLENGE :: Create greater brand awareness in a competitive market by highlighting the software provider’s “Points of Pride,” which include: affordable point of entry for hospitality establishments, customer service focused approach with free 24/7 technical support and upgrades, customized entertainment and client recognition applications, hospitality niche specific inventory controls, and a multi-location polling feature that allows for real time access to records from any location, any time.
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OcuCue
RESULTS :: Where do you go for help landing an
OCUCUE is the first technology company to offer visual analytic solutions to network engineers, enabling them to prioritize their data quickly and efficiently through the use of visual cues that are easy to comprehend and universally understood. OcuCue engaged The Alexis Agency to mount an integrated marketing and public relations campaign for the new brand.
innovative, new solution for the global internet cloud? The Alexis Agency created the brand, illustrated the technical solution, helped hook sophisticated customers with operations throughout 40 countries, and put us on the global map. All in five months.” —Stuart Woodward, Managing Partner. VISIT :: www.OcuCue.com
CHALLENGE :: How do you explain complex and
innovative new technology in a manner that resonates with business executives and technical engineers alike? SOLUTION :: Develop a simple description and
tagline for OcuCue’s revolutionary business solution: “See it. Fix it.” Committed to telling the new story in a style that cuts through clutter in an often crowded business-to-business market, The Alexis Agency produced a visually appealing logo, eye-popping direct mail materials, an engaging Web site, unique white papers and a comprehensive, long-term public relations program.
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To learn how The Alexis Agency can help your business get to the next level and reach your business goals, please contact us.
772.231.5999 704.651.9928 ginger@thealexisagency.net ryan@thealexisagency.net
Visit TheAlexisAgency.com
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