Exhibitor Prospectus 73rd Annual Convention and Design Expo 18-19 October 2012 Austin Convention Center
Influence
photos by Thomas McConnell
The Texas Society of Architects is the voice for Texas architecture. We seek to maintain the profession and foster growth, progress, and recognition for architecture statewide. By aligning with Texas Architects, you send a clear message that you support a safe, sustainable, and beautiful built environment.
Why should you exhibit? The Texas Architects Design EXPO is the premiere architectural products show—the LARGEST of its kind in the region. When you exhibit, your reach extends beyond the EXPO Your company will be advertised to the entire membership of Texas Architects. That’s a total of over 6,300 architects! Exposure to 6,300 Architects Your company name recognized in: • Registration Guide (if booth is purchased on or before May 28) • Texas Architect magazine • CheckSet—the Texas Architects e-newsletter • Texas Architects Broadcast email • Texas Architects website until February 2013
texasarchitects.org 512 478 7386
1
photo by Thomas McConnell
Architects spoke and we listened! Architects know the value of attending the 2012 Texas Architects Design EXPO. We’ve developed a whole NEW look and feel for the EXPO to grow attendance and exceed our members’ expectations!
Here’s what Attendees will experience: The Town Square A meeting place for activities ranging from live music, and an Austin-style airstream food trailer to a golf-swing analyzer and virtual bowling; all for a quick meet-and-greet The Product Showcase An exciting place for Exhibitors to feature new products and services. It also serves as a place to market your already existing products or services The Convention Welcome Party It has a new name! We want ALL Attendees to experience the value and fun of “opening night” at the Convention with an atmosphere conducive for Exhibitor business From an architect’s perspective • Learn about resources needed to be prosperous in the industry • Nurture professional relationships with Exhibitors • See, touch, and feel products and services • Enjoy show specials offered by participating Exhibitors • Take advantage of introducing clients to Exhibitors for detailed information on the products and services used on major projects • Network with peers during EXPO features like the Convention Welcome Party, Product Showcase, Lunch with Exhibitors, TAC Lounge, and the Town Square
2
Austin Convention Center 18-19 October 2012
photos by Elizabeth Hackler; Acme
2011 Dallas Convention Statistics: Breakdown of Attendees:
Architects’ primary areas of specialization:
General Practice General Practice Retail/Commercial Retail/Commercial
Architects >1200
Education Education Single Family Residence Residential Healthcare Healthcare
Related Professionals >350
Other Other
General Practice
Architects’ value of projects: >$50 Million > $50 Million $26-50 million $25.1 - $50 Million $16-25 million $15.1 - $25 Million $11-15 million $10.1 - $15 Million $7-10 million $6.1 - $10 Million
>$50 Million
$2-6 million
$1.1 - $6 Million $26-50 million
<$1 million
< $1 Million $16-25 million
Retail/Commercial $11-15 million
Exhibitors approx. 750 Education
$7-10 million
Spouses/Guests approx. 150 Expo Only/Students approx. 120
Single Family Residence $2-6 million Healthcare <$1 million Other
How else can we help you promote your company? What more can you do to promote better booth traffic and get your company’s name ahead of the competition? Check out the options, and see what best suits your company’s marketing goals: Texas Architect Magazine If you already advertise, switch it up and add your booth number. If you’re not advertising, reserve your ad space soon! Member Labels Only .25 each. We can sort members by various zip codes to meet your marketing budget for a targeted mailer! On-site Program Guide Ad Take out a very affordable ad in the publication that’s an important guide to navigate the Convention. It’s guaranteed to stay in Attendees’ hands! Sponsor an Event or Item By participating in one of the many sponsorship opportunities, your booth will stand out by being recognized as a supporter and listed throughout multiple signs at the Convention. Website Upgrade Take advantage of the Website Upgrade that’s listed on our Application for Exhibit Space. For only $50, Attendees can learn more about your company with just one click!
texasarchitects.org 512 478 7386
3
photos by Thomas McConnell; Acme
3 Quick and Easy Steps to Reserve Exhibit Space* 1 Select your booth space. View the interactive floor plan at texasarchitects.org/ expofloorplan. 2 Complete the enclosed Application for Exhibit Space. 3 Send payment. Mail: 500 Chicon Street Austin Texas 78702
Fax: 512 742 0528
E-mail: suzette@texasarchitects.org
*You will be contacted by email when your space is confirmed and payment has been processed.
Exhibit fee includes • Standard 8’-high backdrop and 3’-high siderail draping in show colors • Standard (7”x 44”) company identification sign • Company listing in Registration Guide if received by May 28 • Up to four complimentary exhibitor registrations per space occupied allowing access to continuing education sessions and General Sessions • Recognition in the On-site Expo Guide including booth location, company name, address, phone number, and website • Product listing in the On-site Expo Guide • Company listing in the September/October issue of Texas Architect magazine with bonus distributions if received by July 24: National Trust for Historic Preservation Conference, and TASA/TASB show • Exclusive access to advance registration mailing labels • 10% advertising discount on ads placed in the September/October issue (showcasing Texas Architects Design Awards projects) of Texas Architect magazine • Complimentary post-show adhesive mailing labels (upon request by November 15) • Inclusion in the exhibitor list on the Texas Architects website providing exposure through February 2013 • 24-hour security service in the exhibit area • Early selection of booth space for the 2013 show in Fort Worth • Advance notice of sponsorship opportunities • Access to a customized lead-retrieval system
4
Austin Convention Center 18-19 October 2012
photos by Thomas McConnell; Austin Convention Center
Show Location Austin Convention Center Hall A & B 500 East Cesar Chavez Street Austin Texas 78701 512 404 4111 www.austinconventioncenter.com
General Service Contractor and Service Kit The General Service Contractor can provide all the amenities needed to fully furnish your exhibit space. Exhibitor Service Kits will be sent to company representatives via e-mail in July. The online kit will contain forms, prices, and deadlines for ordering a variety of services such as furnishings, carpet, drayage, electricity, communications, and floral/plant services. The Exhibitor Service Kit will also contain other instructions, maps, and hotel information.
Show Schedule Tuesday 16 October Delivery of warehouse freight to site, pipe and drape installation Wednesday 17 October 1:00 pm - 5:00 pm
Exhibitor move-in
Thursday 18 October 8:00 am - 2:30 pm
Exhibitor move-in
3:30 pm - 7:30 pm
Exhibits open
5:30 pm - 7:30 pm
Convention Welcome Party in Expo Hall
Friday 19 October 11:00 am - 5:30 pm
Exhibits open
11:30 am - 1:30 pm
Lunch with Exhibitors
5:45 pm - 10:00 pm
Exhibitor move-out
texasarchitects.org 512 478 7386
5
Design Expo 18-19 October 2012 Austin Convention Center (Hall A & B)
To see current availability and booth assignments, please view the interactive floor plan at texasarchitects.org/expo-floorplan. Booth quantity is 225 for 10’ x 10’ Island quantity is 6 for 20’ x 20’ P = Premium C = Corner
to CE Area
Bar
Lunch with Exhibitors
C C 853 851 849
C C 845 843 841
C C 852 850 848 P C C 753 751 749
C C 844 842 840 C C P 745 743 741
C C 752 750 748 C C 653 651 649
C P P P P C 744 742 740 738 736 734 C C 645 643 641 639 637 635
C 652 C 553
P 650 P 551
P 648 P 549
20' 20'
451
Bar
C 452 C 353
P 450 P 351
P 448 P 349
C 735
C 733
Bar
C C P P P P P 730 728 726 724 722 720 718 C C 631 629 627 625 623 621 619
P 646 P 547
P 644 P 545
C P 642 640 C P 543 541
C C 636 634 632 630 P P C C 537 535 533 531
C 546 C 447
P 544 P 445
P C 542 540 C P 443 441
C C 536 534 C C 437 435
P 446 P 347
P 444 P 345
P C 442 440 P C 343 341
C C 436 434 C C 336 334
20'
20' 20'
20'
519
525
C 717
C 709
C C 614 612 610 608 606 604 602 600 C C P P P P P P 515 513 511 509 507 505 503 501 20'
TAC Town Square Lounge • Prize Drawings • Entertainment
to Entrance A
C C 714 712 710 708 706 704 C C 615 613 611 609 607 605
20'
413
C 508 C 409
P 506 P 407
P 504 P 405
C P 502 500 C P 403 401
C 408 C 309
P P 406 404 P P 307 305
C P 402 400 C P 303 301
10'
20' 20'
313
10'
C C 342 340 C 237 C 236 C 137
C C 232 230 228 226 C C P P 133 131 129 127
C C 130 128
Bar
For any questions, please contact Suzette Lipford Manager, Exhibits and Development marketing@texasarchitects.org fax 512 478 0528 Austin Convention Center 18-19 October 2012
20'
P P P C C 332 330 328 326 324 C C 233 231 229 227 225
C C 134 132
6
C 719
C 721
219
P P P P P P C C 314 312 310 308 306 304 302 300 C C 215 213 211 209 207 205 203 201
C C 222 220 218 C C P 123 121 119
C C 214 212 210 208 206 204 202 200 C C P P P P P P 115 113 111 109 107 105 103 101
20'
C 122
Not an entrance
500 Chicon Street Austin Texas 78702 tel 512 478 7386 texasarchitects.org
C C 104 102
C 100
to Entrance B