TSA 2011 Convention: Expo Prospectus

INVITATION TO EXHIBIT & SPONSOR

DESIGN PRODUCTS AND IDEAS

EXPO

DALLAS • OCT. 27-28, 2011 Texas Society of Architects | AIA

MEET YOUR TARGET AUDIENCE: TEXAS ARCHITECTS

HERE’S THE SHOW’S 2010 ATTENDANCE BREAKDOWN:

The Texas Society of Architects|AIA 72nd Annual Design Products and Ideas EXPO offers exhibitors an excellent opportunity to market your products and services to architects and develop valuable and productive working relationships. By securing a booth, you’ll be recognized on the Society’s Web site, in Texas Architect magazine, the Attendee Brochure (received by 12,000 architects and design professionals), and the Expo Guide.

Architects 1156 Related Professionals

138

Exhibitors

704

Spouses/Guests

169

Expo Only/Student

370

TOTAL 2537

PRIMARY AREA OF SPECIALIZATION:

General Practice

GENERAL PRACTICE Retail/Commercial RETAIL/COMMERCIAL Education EDUCATION Single Family Residence SINGLE-FAMILY RESIDENCE Healthcare HEATHCARE Other OTHER

General Practice Retail/Commercial

TOTAL VALUE OF PROJECTS:

Education >$50 Million

> $50 MILLION $26-50 million

$26 - Family $50 MILLION Single Residence million $16$16-25 - $25 MILLION

Healthcare

$11-15 million $11 - $15 MILLION

Other $7-10 million

$7 - $10 MILLION >$50 Million

$2$2-6 - $6million MILLION

million million < <$1 $1$26-50 MILLION $16-25 million

DALLAS • DALLAS CONVENTION CENTER • OCTOBER $11-1527-28 million 2011

“Our booth was swarming with activity this year. This was our first booth ever and obviously the first time at this show.

We were thrilled with the level of interest and quality of the conversations we were able to have.”

-Circular Energy

“The TSA Expo is great for us to show Texas architects our products and for architects to check out what products are out there.”

-Grand Openings

“Great networking + great traffic + great project lead = a very successful (and fun) TSA Expo.”

-3A Composites

WHAT MAKES THIS EXPO WORTH THE INVESTMENT?

–– Texas is a proven and steady market –– The Texas economy is expected to increase by 2.6% in 2011, and by a further 2.8% in 2012 and 3.4% in 2013—reflecting a growing population and revival of business activity –– It’s the largest show of its kind in the region –– It brings together more architects in one place than any other trade show other than The American Institute of Architects’ national show

BOOTH RENTAL BENEFITS:

BRINGING YOUR AUDIENCE TO YOU –– Direct mail to AIA architect members in Texas, New Mexico, Oklahoma, Arkansas, and Louisiana –– Direct mail to non-AIA member architects and related design professionals in Texas –– Monthly digital touches to potential attendees generating interest and awareness –– Special Expo admission promoted to the Dallas design community –– Promotional display ads in Texas Architect –– Event promotion in CheckSet –– Ads in local AIA component newsletters OUT TO THE MEDIA! –– News releases and calendar listings in trade journals and on Web sites EXPOSURE IN THE ATTENDEE BROCHURE –– During the Expo hours, Texas Society of Architects|AIA advertises a hosted welcome party, lunch, Expo Continuing Education, and prize drawings in the Expo to draw attendees into the show

512.478.7386 • TEXAS SOCIETY OF ARCHITECTS | AIA • TEXASARCHITECT.ORG

3 EASY STEPS TO RESERVE EXHIBIT SPACE:

CALL OR E-MAIL between 8:00 am and 4:30 pm CST to confirm space availability: SUZETTE LIPFORD 512.478.7386 slipford@texasarchitect.org To see current availability and booth assignments view the interactive floorplan online at www.texasarchitect.org/convention_map.php.

Complete the attached APPLICATION FOR OCCUPANCY and submit with a 50% deposit prior to May 31 or payment in full after May 31. All remaining balances will be due 30 days from receipt of original payment.

If paying by credit card, FAX both sides of the completed application to 512.478.0528.

–OR– If paying by check, MAIL application and payment to TEXAS SOCIETY OF ARCHITECTS | AIA

500 Chicon Street

Austin, TX 78702 To view a list of the companies that participated in last year’s show, go to www.texasarchitect.org/convention_exhibitors.php before April 30th.

EXHIBIT SPACE FEES

LOCATION

SIZE

PRICE

Standard Booth

10’ deep X 10’ wide

$1,395

Premium Booth

10’ deep X 10’ wide

$1,645

Corner Booth

10’ deep X 10’ wide

$1,795

Standard, Premium, and Corner booths are differentiated on the floorplan: P indicates a Premium space, and C indicates a Corner space. Booths without any indication are considered Standard space. Both Premium and Corner spaces are in positions that offer higher visibility on the show floor.

The height of exhibits may not exceed 8’.

Call TSA if you have any questions before choosing your booth location preferences.

DALLAS • DALLAS CONVENTION CENTER • OCTOBER 27-28 2011

EXHIBIT FEE INCLUDES:

–– Standard 8’-high backdrop and 3’-high siderail draping in show colors –– Standard (7”x 44”) company identification sign –– Company listing in attendee registration guide if received by June 1 –– Up to four complimentary exhibitor registrations per space occupied allowing access to professional development sessions and general sessions –– Recognition in the on-site expo guide including booth location, company name, address, phone number, and Web site –– Product listing in the on-site expo guide (for exhibitors who include this information on page 2 of the Application) –– Company listing in the September/October issue of Texas Architect with bonus distributions if received by July 27: TSA Design Products & Ideas Expo, National Trust for Historic Preservation Conference, and TASA/TASB show –– Exclusive access to advance registration mailing labels –– Opportunities for event and feature sponsorship –– 10% advertising discount on ads placed in the September/October issue (showcasing TSA Design Award projects) of Texas Architect –– Complimentary post-show adhesive mailing labels (upon request) –– Inclusion in the exhibitor list on the TSA Web site providing exposure through April 30, 2012 –– 24-hour security service in the exhibit area –– Aisle cleaning –– Early selection of booth space for the 2012 show in Austin –– Access to a customized lead-retrieval system

512.478.7386 • TEXAS SOCIETY OF ARCHITECTS | AIA • TEXASARCHITECT.ORG

MAXIMIZE YOUR FULL POTENTIAL BY EXTENDING YOUR REACH

MARKETING! SPONSORSHIPS –– Put your company out front and center. A sponsorship is a great way to get your company’s name in front of architects for a cost that’s high value and low risk.

–– Depending on the sponsorship, a sponsoring company receives a variety of special acknowledgements and signage at the event.

–– For more details, contact Suzette Lipford at slipford@texasarchitect.org or call 512.478.7386. There’s a sponsorship waiting for you!

ADVERTISING –– Advertise in the convention On-Site Program Guide –– Advertise in Texas Architect magazine (Exhibitors receive a discount!)

–– Change your existing TA ad to include your participation at this year’s Expo with booth and prize drawing information DIRECT MAIL CONTACT –– Include a flyer in your invoice mailings –– Send a personal invitation to clients and prospects redeemable for a gift at your booth –– Create a telemarketing campaign to key prospects prior to the show –– Follow up with every lead collected at the show WEB SITE ADVERTISING –– Upgrade your complimentary Web listing on www.texasarchitect.org to include company information and link to your Web site –– Post a notice about the Expo on your own Web site BOOTH ACTIVITIES –– Design your exhibit environment with this specific audience in mind including eye-catching visuals of products –– Collect names for a prize drawing at your booth –– Conduct hands-on activities with your products or services

DALLAS • DALLAS CONVENTION CENTER • OCTOBER 27-28 2011

SHOW LOCATION

DALLAS CONVENTION CENTER

Hall C 650 South Griffin Street Dallas, TX 75202 214.939.2700

www.dallasconventioncenter.com www.visitdallas.com

GENERAL SERVICE CONTRACTOR AND SERVICE KIT

SHOW SCHEDULE

The General Service Contractor can provide all the amenities needed to fully furnish your exhibit space.

Exhibitor Service Kits will be sent to company representatives via e-mail in July. The online kit will contain forms, prices, and deadlines for ordering a variety of services such as furnishings, carpet, drayage, electricity, communications, and floral/plant services. The Exhibitor Service Kit will also contain other instructions, maps, and hotel information.

TUESDAY OCT. 25, 2011 Delivery of warehouse freight to site, pipe and drape installation WEDNESDAY OCT. 26, 2011 1:00 pm - 5:00 pm Exhibitor move-in THURSDAY OCT. 27, 2011 8:00 am - 2:30 pm Exhibitor move-in 3:30 pm - 7:30 pm Exhibits open 5:30 pm - 7:30 pm Welcome Party* in Expo FRIDAY OCT. 28, 2011 11:00 am - 5:30 pm Exhibits open 11:30 am - 1:30 pm Lunch with Exhibitors 5:45 pm - 10:00 pm Exhibitor move-out *Welcome Party sponsorships are available for $135. Benefits include name recognition on signage at the event and four drink tickets during the event. See Application for Occupancy to purchase this sponsorship.

512.478.7386 • TEXAS SOCIETY OF ARCHITECTS | AIA • TEXASARCHITECT.ORG

DALLAS CONVENTION CENTER HALL B

–– To see current availability and booth assignments view the interactive floorplan online at www.texasarchitect.org/convention_map.php.

–– CALL OR E-MAIL between 8:00 am and 4:30 pm CST to confirm space availability: SUZETTE LIPFORD 512.478.7386 slipford@texasarchitect.org

P = PREMIUM C = CORNER

INVENTORY AS OF 03/09/2010 DIMENSION 10’X 10’ QUANTITY 266

TO LOADING DOCK CE Area

Entertainment Prize Drawing

TAC Lounge

C

P

137

236

C

C

133

P

131

P

237

P

C

C

C

238

232

233

230

231

P 129

P

127

C 124

C

122

C

123

228 226 224

C

222

229 227 225

C

114

115

P

531

330

C

P 529

328

P

P

527

326 324

C

C

C

C

223

219

118 117

P

P

C

116

C

533

332

P

P 125

C

336

322

C 325

C 424

C

C

C

C

323

318

319

216

217

316

317

214

215

314

315

C 425

422

112

C

113

C

212

C

213

C

312

524

C

C

C

C

423

418

419

416

417

C

C 522

P 525

313

415

311

C

109

C

208

C

209

C

308

COTE Display

309

C 106

107

206

207

306

307

104

105

204

205

304

305

102 100

628

P

626

P 624

C

C

622

519

618

516

517

616

514

515

614

P P

513

P

612

P

110

C

P

C

P 108

P

630

518

512

AIA

632

C

523

C

414

C

103

C 101

202

C 200

203

C 201

302

C 300

303

C 301

406

P

404

P

402

C 400

C 407 405 403

C 401

510

511

610

508

509

608

P 506

P

504

P

502

P P

507

606

505

604

C

503

P

C

602

P

637

736

C

C

P

P

P

P

633 631 629

P

724

C

C

C

P

617

P

613

722

P

609

P

931

P

929

P

927

C

C

C

C

C

C

725 723

718

719

716

717

714

715

824

C

C

C

C

C

C

825

822

823

818

819

816

817

C

C

814

815

607

P

605

C

603

924 922

709

C

702

C

P

703

C 701

500

806

807

804

805

802

C

800

P P

803

C

801

1024

1025

C

1022

C

1023

C

1019

C

C

1015

708

P

1027

1017

910

705

1026

1014

Design Awards Display

707

1029

915

711

704

1028

914

710

706

1031

1016

912

C

C

923

1030

917

TSA

C

925

C

1033

916

713

P

P

C

1032

918

712

P

Prize Drawing

C

P 611

C

936

933

P 615

P

838

726

C

619

P

837

728

P 623

P

836

730

P

625

P

738

732

P

627

P

737

C

913

C

1012

1013

P

1011

908

909

1008

1009

906

907

1006

1007

904

905

1004

1005

902

903

1002

1003

C

900

C

901

C

1000

TO ENTRANCE

DALLAS • DALLAS CONVENTION CENTER • OCTOBER 27-28 2011

C

1001

DESIGN PRODUCTS AND IDEAS

APPLICATION FOR EXHIBIT SPACE DALLAS, TEXAS • OCTOBER 27-28, 2011

Texas Society of Architects | AIA TERMS

EXPO

Subject to the policies stated in the Display Rules and Regulations, Contract Conditions and the Exposition Policy Manual that are part of this application and will be made available upon request, we hereby lease booth space from the Texas Society of Architects for the duration of this exposition. We agree to pay according to the following schedule below:

❒❒Standard Booth

10’ deep x 10’ wide

$1395

X

=

❒❒Premium Booth

10’ deep x 10’ wide

$1645

X

=

❒❒Corner Booth

10’deep x 10’ wide

$1795

X

=

❒❒Web Listing Upgrade

Web listing will be upgraded to include contact information and a link to my Web site (list and link expire April 30, 2012).

$35

=

Sponsorship of the Opening Welcome Party in the Exhibit Hall on Thursday, October 27. As a sponsor, I will receive name recognition through signage at the event and four drink tickets for the Party.

$135

=

Payment of $30 must accompany this application.

❒❒Welcome Party Sponsor Payment of $135 must accompany this application.

TOTAL DUE

=$

We also agree to pay appropriate registration fees for all booth personnel in excess of the complimentary allotment. Four complimentary exhibitor badges are provided for each 10’ x 10’ space requested. Prior to May 31, an advance deposit equal to 50 percent of the total exhibit space fee and this completed application are required at the time of selection. Balances are due within thirty (30) days following TSA's receipt of deposit. On or after May 31, full payment and this completed application are required at the time of selection. This application becomes a binding application when the confirmation is sent to the applicant. If this application is not accepted, all deposits and exhibit space payments received with this application will be refunded in full within 30 days of receipt. After the deposit or final payment is received, the following schedule applies on cancelled exhibit space: If the date of cancellation is between June 1 and June 30, the exhibitor will forfeit 30% of the payment; July 1 and July 31, exhibitor forfeits 60%; on or after August 1, exhibitor forfeits 100% of the payment. All cancellation requests must be submitted to the TSA office in writing and must contain a brief explanation for the cancellation. Upon cancellation, a $25 processing fee will be deducted from any refund issued.

PLEASE PRINT CLEARLY List the company name, address, and phone number exactly and in black ink as they are to appear in all Expo listings and publicity:

COMPANY PHONE NUMBER GENERAL E-MAIL ADDRESS CITY STATE ZIP WEB SITE ADDRESS

INDIVIDUAL TO RECEIVE CORRESPONDENCE E-MAIL* (REQUIRED) PHONE NUMBER MAILING ADDRESS CITY STATE ZIP *Allows for timely notification of upcoming deadlines, marketing opportunities and general information. The E-mail address is not published.

PLEASE READ CAREFULLY. Call the TSA office at 512.478.7386 to verify availability of space. If the exhibitor fails to verify space and none of the below preferences are available, TSA reserves the right to make the selection for the exhibitor. All exhibits will be housed in the Dallas Convention Center.

LOCATION PREFERENCE The following booth number(s) indicate the first, second and third choice of space location.

FIRST SECOND THIRD 1 of 2

CONTACT SUZETTE LIPFORD MANAGER, EXHIBITS & DEVELOPMENT • P 512.478.7386 • F 512.478.0528 • SLIPFORD@TEXASARCHITECT.ORG

CHOOSE YOUR PRODUCT/SERVICE CATEGORIES AND ATTACH A DESCRIPTION FOR USE IN ADVANCE PROMOTIONAL MATERIALS ATTACH A 50-WORD PRODUCT DESCRIPTION for printing in Texas Architect magazine and the On-Site Program Guide. Descriptions are subject to editing and must be received by July 27. Circle the categories that best represent the products and/or services your company provides.

01 ACOUSTIC

08 CAULKS/COATINGS/SEALANTS

17 GENERAL CONTRACTOR

26 PAINT

02 ARCHITECTURAL RESTORATIONS

09 CODES AND STANDARDS

18 GLASS PRODUCTS/TREATMENTS

27 ROOFING/ROOF SYSTEMS

03 ASSOCIATIONS/INSTITUTIONS/AGENCIES/

10 COMPUTER HARDWARE/SOFTWARE

19 INSULATION

28 SAFETY/SECURITY PRODUCTS

11 CONSULTING SERVICES

20 LANDSCAPING PRODUCTS

29 SIGNAGE

12 DOORS

21 LIGHTING

30 SURFACE TREATMENTS

13 ENERGY CONSERVATION

22 LUMBER/WOOD PRODUCTS

31 WALLBOARD/INTERIOR TREATMENT

05 BATH/KITCHEN PRODUCTS

14 ENGINEERING SERVICES

23 MARBLE/STONE/GRANITE/TILE

32 WINDOWS/SKYLIGHTS

06 BRICK /CONCRETE/MASONRY

15 FINISHES

24 METALS/METAL PRODUCTS

07 BUILDING PRODUCTS

16 FLOORING

25 OTHER:

FOUNDATIONS 04 AUDIO/VIDEO/TELEPHONE/ COMMUNICATIONS

CONDITIONS This application is subject to the conditions named below, also to all conditions under which the exhibit area is made available to the Texas Society of Architects, and these conditions are a part and shall be so considered.

All outstanding balances for exhibit space must be paid in full prior to October 1 preceding the exposition. Past due sums shall bear interest at the highest legal rate permitted by law.

All outstanding balances due the Texas Society of Architects, including those for advertising, sponsorships, etc., must be paid in full prior to the first exhibitor move-in day. Exhibitors with unpaid balances of any nature will not be allowed to begin ingress, nor to occupy any portion of their exhibit space, nor to have access to individual exhibitor registration materials.

Exhibitors are not permitted to sublet any part of the exhibit space. Individuals staffing the exhibit space during trade show hours shall be officially registered and shall wear official TSA badges that bear the name of the exhibiting company as designated herein.

The Texas Society of Architects will not be responsible for loss of or damage to property belonging to an exhibiting company or its representatives caused by theft, fire, water, accident or other causes. The Texas Society of Architects will provide limited security during exhibitor move-in, show dates, and exhibitor move-out.

It is expressly understood that the exhibiting company and its representatives agree by accepting these rules that no claim of any kind may be made against the Texas Society of Architects, or any of its members or its employees, for any loss, damage or destruction of goods or property, nor for any injury that may occur while in the Exhibit Area, nor for any damage of any nature or character whatsoever.

The obligations and undertakings of each of the parties to this application shall be at Austin, Travis County, Texas.

If insurance is desired, it must be placed by the Exhibitor at the expense of the Exhibitor.

The Dallas Convention Center is not liable to the Exhibitor for any damage to or for the loss or destruction of any exhibit material or individually-owned property caused by fire or other casualty covered by an extended coverage endorsement to a fire insurance policy.

All points not covered herein are subject to settlement by rules and regulations as stated in the Display Rules and Regulations and Contract Conditions that are part of this application.

The Texas Society of Architects reserves the right to make such changes, amendments, and additions to these rules, and such further regulations as they shall consider necessary. This application is also subject to the Policies, Rules, and Regulations for Conventions/Trade Shows of the Dallas Convention Center which document is by reference made a part hereof. A copy will be furnished to exhibitors upon request.

AUTHORIZATION By signing this application, I agree that my exhibit space shall be dismantled no earlier than the close of the show at 5:30 PM on Friday, October 28, 2011. I understand if I or a company representative choose to dismantle prior to 5:30 PM, my company could be subject to penalties. I have read and agree to comply with the conditions governing our participation in this exposition. I understand I am signing this application on behalf of the company I represent.

AUTHORIZED SIGNATURE

COMPANY NAME

PRINT ABOVE NAME

JOB TITLE

DATE

PAYMENT BY CHECK OR CREDIT CARD TOTAL AMOUNT DUE FROM PAGE 1 $

❐ CHECK #

The 50 percent deposit (or full amount if on or after May 31) may be paid by check in U.S. dollars drawn on a U.S. bank, Discover, Visa, American Express, or MasterCard. If paying by check, make payable to Texas Society of Architects. If paying by credit card, complete the following:

PRINT NAME AS IT APPEARS ON CARD

AUTHORIZED SIGNATURE

CARD NUMBER

EXP. DATE ON CARD

AMOUNT AUTHORIZED $

❐ MASTERCARD

❐ VISA

BILLING ZIP

❐ AMERICAN EXPRESS

❐ DISCOVER

CONFIRMATION OF SPACE Complete and return one original copy of this application to:

Texas Society of Architects | AIA

500 Chicon Street Austin, Texas 78702

Make a photocopy of this application for company files. Documentation will be sent confirming the booth location assigned for occupancy. Space is assigned on a first-come, first-served basis.

This application will not be accepted unless accompanied by either a 50% deposit of the exhibit space fee (prior to May 31) or payment in full of the exhibit space fee (any date after May 31.)

2 of 2

512.478.7386 • TEXAS SOCIETY OF ARCHITECTS | AIA • TEXASARCHITECT.ORG