VISUAL MERCHANDISING MANUAL
TABAN HASAN FC VI
FASHIONISTA CHUNKY URBAN FEMININE
EDGY
CHIC ABOUT US
FOUNDER :Aldo Bensadoun The Aldo Group is a Canadian corporation that owns and operates a worldwide chain of shoe and accessory stores.It has1600 stores under 4 retail banners.In May 2005 ALDO was introduced to India with the first store opening in Mumbai, Phoenix High Street.Aldo has over 10 flagship stores island-wide.
OUTDOOR SIGNAGES
The outdoor signsge comprises of the brand logo.The material used for the signage is acrylic sheet which is back lit.Some of the other signages which are used seasonally or according to the offers are printed on acrylic sheets and mounted on steel stands or fixed on awindow display.
ELEMENTS COLOUR MATERIAL FIXTURE
INDOOR SIGNAGES
FLOOR PLAN LIGHT
COLOUR
MATERIAL Materials used in the store overall is summed up in the image. Frosted glass: Shelves and window. Acrylic sheet: Indoor signages and hotwall. Stainless steel: Accessories fixture. Wood: Nested table, window display and doors.
FIXTURE
Nested table
WINDOW FIXTURE
FIXTURE
Display table
Wall fixture
Two-way fixture
WALL FIXTURE
INDOOR SIGNAGES
Acrylic sheet signages.
PACKAGING
The Box Is The Bag, by Aldo ALDO decided to go green by eliminating the need of carry bags by designing ecological boxes which has a strap attached to act as a bag.
LIGHTS
Spot lights
Recess lights
Spot lights
Recess lights
FLOOR The flooring is of marble tiles.
AISLE
Window
Hot wall
Four way fixture
Nested table
Counter
Store room
Wall fixture
LIGHT PLAN
Recess light Cove light Spot light
ZONAL PLAN
Zone 1 Zone 2 Zone 3
FIXTURE PLACEMENT
2
40.0000
5.0000
7.0000 1.5000 2 4
2
4
Entrance
8.0
5.8
3.3
12
30.0000
3.0000 1.5
Store room Counter Hot wall Wall Fixture Nested Table Window Display
1.5000
10.0000
1.0000
2.0000
3.0000
2.0000
2
2
6.0000 2
2
ELEVATION Wall 1
ELEVATION Wall 2
ELEVATION Wall 3
3DS MAX View 1
3DS MAX View 2
3DS MAX View 3
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