BRAND GUIDELINES All right reserved 2014
OUR GRAPHIC IDENTITY • Our Logo & Philosophy • Icon & Alternate Icons • Signatures • Clear Space • Size Restrictions • Incorrect Usage Examples • Color Palette • Dynamic Use of Photography • Typefaces
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Brand Guidelines
Graphic Identity
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Our Logo & Philosophy
With HAYAT meaning life in Turkish, we took inspiration right from the message while creating a logotype for medical center. The logotype made in green colour stands for life, well-being and bloom. Aspiring for a healthier life and a safer world to live in, green colour represents millions of hopes and expectations of the people.
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Brand Guidelines
Graphic Identity
The logotype is comprised of typography and an icon which makes it mobile and handy. The icon based around a leaf can be easily attached on various mediums with or without typography. Its flexibility allows us to apply it in a multiple ways and promote the healthy spirit of the clinic and its patients.
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Icon & Alternate Icons
Signatures
Primary All right reserved 2014
Primary Formal Brand Guidelines
Graphic Identity
Alternate B 4
Clear Space
x
x x
Clear space is determined by the height of the HAYAT icon (shown as “x�).
x When using the signature and icon in layout, placement of surrounding elements (text, photos, and other graphic elements) should respect the clear space guideline shown.
x
x
x
x
x
This includes placement in e-mail and web applications. In each of the configurations, the clear space equals the height of the icon.
Size Restrictions The minimum size specifications shown have been established to ensure the legibility of the HAYAT signature and icon.
HAYAT icon box should be at least. 15 mm width
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Brand Guidelines
Graphic Identity
HAYAT signature should be at least. 4o mm width
HAYAT icon should be at least. 15 mm width
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Incorrect Usage Examples Guidelines for acceptable treatment of the icon and signature are found throughout this manual. The HAYAT icons and signatures should only be reproduced using the files provided by HAYAT. Several examples of unacceptable variations are shown here. This list is not exhaustive.
Don’t distort the signature.
Don’t rearrange or resize the signature.
Don’t crop out any part of the signature.
Don’t change the color of the icon box.
Don’t create a pattern with the icon.
Don’t crop out any part of the icon.
HAYAT CLINIC MEDICAL CENTER
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Brand Guidelines
Don’t change the color of any signature elements.
Don’t change the type in the signature.
Don’t distort the icon.
Don’t change the color of any signature elements.
Don’t change the type in the signature.
Don’t distort the icon.
Graphic Identity
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Color Palette Primary PANTONE 369 C
PANTONE DS 290-5 C
PANTONE DS 333-2 C
100 % Black
C59 M0 Y100 K7 R108 G179 B63
C3 M0 Y3 K20 R201 G207 B205
C3 M0 Y3 K20 R201 G207 B205
C0 M0 Y0 K100 R77 G79 B83
80%
80%
80%
80%
60%
60%
60%
60%
40%
40%
40%
40%
PANTONE DS 273-1 C
PANTONE 397
PANTONE 326
PANTONE 7406
C100 M0 Y90 K40 R0 G114 B63
C10 M1 Y98 K15
C85 M0 Y38 K0 R0 G178 B176
C0 M17 Y100 K0 R255 G209 B0
80%
80%
80%
80%
60%
60%
60%
60%
40%
40%
40%
40%
Extended
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Brand Guidelines
R193 G187 B0
Graphic Identity
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Dynamic Use of Photography One of the most effective and compelling tools for expressing the character of the HAYAT brand is the use of dynamic photography. Through careful planning, execution, and application of photography we have the opportunity to raise our visibility mind share within a competitive market.
PEOPLE Our human subjects are our real assets in expressing the notions of vitality and energy in our brand. Consider asymmetrical cropping, bright colors, energetic and natural expressions, and enhancing depth of foregrounds and backgrounds. Plan to have alternate clothing available for subjects to contrast the shooting environment. Black and white photography as an accent can make a powerful statement. Subjects should be carefully lit and dressed to incorporate the full spectrum of deep black to bright white.
PLACES When photographing an environment or physical structure - especially interiors - it is wise to consider the challenges of lighting. The technical requirements for lighting spaces typically require multiple high-powered, carefully placed lighting sources in order to bring out the larger-than-life quality that is needed to show off the wonderful facilities we are all proud of.
THINGS Strive to express a personality in all subjects including objects. Creative use of object photography can add interest and even texture to communications. Saturated colors, close-ups, short depth-of-field, and abstract compositions add punches of color which, rather than telling a story, can supplement and add a deeper dimension to the overall message being expressed in words and other pictures.
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Brand Guidelines
Graphic Identity
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Typefaces MetaPro Normal abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 !@#$%&*?
MetaPro Normal Medium abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 !@#$%&*?
MetaPro Normal Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 !@#$%&*?
MetaPro Normal Medium Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 !@#$%&*?
MetaPro Normal Book abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 !@#$%&*?
MetaPro Normal Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 !@#$%&*?
MetaPro Normal Black abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 !@#$%&*?
MetaPro Normal Book Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 !@#$%&*?
MetaPro Normal Bold Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 !@#$%&*?
MetaPro Normal Black Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 !@#$%&*?
Corporate fonts are customized fonts to suit the needs and image of any type of business. Professional corporate design which unmistakably represents a company is in today’s world a necessity and corporate typefaces and logos are a deciding factor in its success.
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Brand Guidelines
Graphic Identity
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OUR CORPORATE IDENTITY • Business Card • Letterhead • Poster • Billboard • Roll-up • Social media (Facebook covers etc.) • Folder • Calendars
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• Interior signs • Exterior sign • Service car • Exhibition promo-booth • Direction board • Power Point presentation • Coffee cup • Bag
Brand Guidelines
Corporate Identity
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Business Card Front 9.5 pt
MetaPro Medium
8mm
ELCHIN SULTANOV GENERAL DIRECTOR
6.5 pt
MetaPro Normal
“HAYAT CLİNİC” LLC 35A Matbuat Avenue 3141 / AZ1100 - Baku, Azerbaijan M. (+994 50) 050 252 0070
6.5 pt
MetaPro Normal
31 mm
Back
The only beauty I know is health. Heinrich Heine
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Brand Guidelines
Corporate Identity
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Letterhead
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Brand Guidelines
Corporate Identity
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Poster
check up medical laboratory “HAYAT CLİNİC” LL 35A Matbuat Avenue 3141 / AZ1100 - Baku, Azerbaijan
www.hayatclinic.com
medical insurance “HAYAT CLİNİC” LL 35A Matbuat Avenue 3141 / AZ1100 - Baku, Azerbaijan
General surgery/Orthopedy and traumatology/Otolaryngology Gynecology/Plastic surgery/Vascular surgery Urology/Cardiology/Endocrinology
health is happiness “HAYAT CLİNİC” LL 35A Matbuat Avenue 3141 / AZ1100 - Baku, Azerbaijan
www.hayatclinic.com “HAYAT CLİNİC” LL 35A Matbuat Avenue 3141 / AZ1100 - Baku, Azerbaijan
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Brand Guidelines
Corporate Identity
www.hayatclinic.com
www.hayatclinic.com
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Poster
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Corporate Identity
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Billboard
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Brand Guidelines
Corporate Identity
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Roll-up
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Corporate Identity
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Social Media/facebook cover
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Corporate Identity
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Folder
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Corporate Identity
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Calendar
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Brand Guidelines
Corporate Identity
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Interior Signs
Cardiology Pr. Name Surname
Neurosurgery Pr. Name Surname
Cafetery
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Corporate Identity
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Exterior Signs
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Corporate Identity
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Service Car
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Corporate Identity
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Exhibition promo-booth
www.hayatclinic.com
health is happiness health is happiness www.hayatclinic.com
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Brand Guidelines
Corporate Identity
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Direction Board
www.hayatclinic.com
Əsas Giriş Extrance
Qəza çıxışı Emergency
Reanimasiya Reanimation
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Brand Guidelines
Corporate Identity
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Power Point presentation
headline message presentation title here presentation theme contenc
image
Iciist offictur, od quodigent pedia nos molupta tusdaestrum as molesed moluptaeptur sit explab ipiduci usamus volor sitasperro consequo officient eaque vellaborepro conserf erition sequod que volendi tenianis doloriOptatqui alit ab idusto doluptia dolorrovit laborep ereris unt quatis erum etusant que si que consedi tincipit eaqui andae et re volupta ducillaborem int deres nem in re eosandu ntinis volutet unt volorep erundae sus ex eturissitate inum serum et, quibusd antorep tatqui adipsum repuditinti dolore sum et omnis rent moluptam, cum rem sum explam dolorem esciumqui comnime int.
place for date:
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place for date:
Brand Guidelines
Corporate Identity
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Coffe Cup
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Corporate Identity
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Bag
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Brand Guidelines
Corporate Identity
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Pen & Marker
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Brand Guidelines
Corporate Identity
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CD/DVD Folder www.hayatclinic.com
CD/DVD
www.hayatclinic.com
“HAYAT CLİNİC” LL 35A Matbuat Avenue 3141 AZ1100 - Baku, Azerbaijan
CD/DVD Folder All right reserved 2014
Brand Guidelines
Corporate Identity
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Leaflet A4
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Brand Guidelines
Corporate Identity
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X-ray Folder
41 LL e 31 n İC” nu aija LİN Ave zerb A m T C at YA atbu ku, c.co A “H A M - Ba clini 35 1100 ayat AZ w.h ww
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Corporate Identity
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THANK YOU