Pentland Brands Interview Presentation

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Tabby L a z e n b u r y Nottingham Trent University First Class Honours: BA (Hons) Textile Design Contact: Email: tabbylaz@gmail.com Mobile: 07834589334 Instagram Design account: @tlazenburytextiles Website: www.tabbylazenbury.wordpress.com


Speedo Placement Creative Process Techniques: Moving inks on paper, photographing movement of water, distorting scanned graphics, creating content for digital manipulation


Spring/Summer 2021 Print Designs Keywords; Glitch, distort, stretch, psychedelic, racing, speed, enhanced movement, performance


Spring/Summer 2021 Competitive Racing Swimwear Print Designs

During my time working at Speedo, I was briefed with creating graphics that were edgy, psychedelic in nature and conveyed the need for fast dynamic movement. Aimed at the teen to young adult market I started playing around with Graphics that could portray this concept in playful ways. Distorting logo placement under water and lines on a page creating ‘glitch’ effects, I was able to transform the look and feel of typography.


Development of graphics for sportswear set Projections for the leisure story, aimed at swimmers in their land training.


Spring/Summer 2021 Junior Swimwear Print Designs

Here I have introduced new elements of colour into my artwork to add a sense of energy and pop against the darker backgrounds. These colours can then be introduced into swimwear or sportswear digital prints.

Inspiration drawn from THE ATTICO Swirl-print high-neck bikini


Spring/Summer 2021 Junior Swimwear Print Designs

During my internship with Speedo, with the design team at Pentland Brands in Nottingham, specifically working on the Summer 2021 Speedo ranges. I was thrilled to be supported in taking a creative, physical design approach; using paints, marbling, photography through water and projection to create an exciting archive of material of which to bring forward into print designs. This made the process much more personal, using my creative license, I was able to input my passion for hands- on design to develop the graphics whilst responding to the range boards produced and approved by project managers.


Spring/Summer 2021 Junior Swimwear Print Designs Keywords; Marbling, Fluidity, Blur, Liquify, Disperse, Swirl, Ripple, Magnify


Fluid Waves Keywords; Light, Curiosity, Dream, Discover, Run, Projections, Directional airflow, Energising Blues

ADIDAS X HIROKO TAKAHASHI (TOKIYO BASED ARTIST) RUNNING JACKET

V&A: ALICE IN WONDERLAND

SLOW SHUTTER SPEED PHOTOGRAPHY MIRRORED

BERGHAUS MEN'S PYGAR WATERPROOF JACKET

A need for restorative wellness will drive fluid forms and reassuring slogans. Taking inspiration from directional airflow and light projections that convey movement. Leverage wellness properties through energising blues to enhance performance.


Graphic Design Product Realisations // Fluid Waves Keywords; Light, Curiosity, Dream, Discover, Run, Projections, Directional airflow, Energising Blues


Graphic Design Product Realisations // Fluid Waves Keywords; Light, Curiosity, Dream, Discover, Run, Projections, Directional airflow, Energising Blues


Mineral Markings Keywords; Abstract Impressions, Ariel photography, Glacier Images, directional placement, all-over prints, nature inspired

ELLESSE CAMO MENS TEE

TAAKK A/W 21

66 NORTH

SUSTAINABLE SUGAR WASTE

ON RUNNING

ELLESSE CAMO MENS JACKET


Graphic Design Product Realisations // Mineral Markings

Keywords; Camouflage, Abstract Impressions, Ariel photography, Glacier Images, directional placement, all-over prints, nature inspired


Graphic Design Product Realisations // Mineral Markings

Keywords; Camouflage, Abstract Impressions, Ariel photography, Glacier Images, directional placement, all-over prints, nature inspired

Purpose built for harsh winds and rain, the Berghaus ‘Extrem’ collection is designed to shield you from the elements. This lightweight and windproof jacket is made with GORETEX 100% recycled polyester material; offering durability, waterproof protection and breathability that's lightweight and easy to pack.


Graphic Design Product Realisations // Mineral Markings

Keywords; Camouflage, Abstract Impressions, Ariel photography, Glacier Images, directional placement, all-over prints, nature inspired

Inspired by heat dependent structures; the fabric will begin to grow, expand and shape around the neck and head when the temperatures drops to protect the wearer from the cold.


Origami Collapsible Hood Keywords; Transformation, Shape Memory Alloys, Concertina, Protection, Innovation



Digital Embroidery Outcome Keywords; Transformation, Shape Memory Alloys, Concertina, Protection, Innovation, Mapping 2D onto 3D form


Shock Absorbent Origami Inspired Sole Aids movement through energy return, Embroidered side panels


Collapsible Sports Rucksack Concertina design to absorb impact and save space


Collapsible Rucksack Prototype Concertina design to absorb impact and save space

PROMO VIDEO BELOW: Click here to watch the rucksack in action


Development of prints for my final major project

Stockman Haute Couture Busts

Origami inspired ceiling structure, Japan


Digital Distortion Prints for Final Collection

Watch the 3D animation by clicking this link: CLICK HERE


Tabby Lazenbury Surface Textiles, Digital Embroidery & Apparel Design Email: tabbylaz@gmail.com Mobile: 07834589334


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