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Merchandising Plan of Arabica Coffee 1948 _ Offer Experience, not just Coffee
Affogato Caffe Vienna Caffe Sai Gon Draft Coffee
iii) Hand Drip Coffee (1) Arabica 1948 Blending (2) Kenya AA (3) Ethiopia Yirgacheffe (4) Mandheling
1) Retail a) Retail Merchandise Supplied by TKDS Inc. i) Furniture ii) Coffee Tools iii) Swim Wear iv) Customized Cups v) Eco Bags vi) Graphic Design Works vii) Stationary viii) Etc.
iv) Cold Water Brew Coffee(Dutch) (1) Arabica 1948 Dutch v) Whole Bean b) Drink i) Real Fruit Ade (1) Lemon Ade (2) Grapefruit Ade (3) Blue Lemon Ade (4) Lime Ade (5) Lemon Dutch Ade
b) Retail Merchandise Supplied by the Local Retails i) Pastry and Lunch Menu (Prepacked) ii) Flowers iii) Interior Design Merchandise iv) Design Merchandise
ii) Real Fruit Tea (1) Lemon Tea (2) Grapefruit Tea (3) Lime Tea
c) Art Works from Local Artists i) Painting ii) Sculpture
iii) Organic Herbal Tea (1) Tropical Crimson (2) Jasmine (3) Tangerine Ginger (4) Peach Blossom
2) Coffee, Drink & Pastry – Arabica Coffee 1948 a) Coffee i) Modern Variation (1) Americano (2) Cappuccino (3) Caffe Latte (4) Vanilla Latte (5) Caramel Macchiato (6) Caffe Mocha
iv) Extraordinary Drink (1) Mango Cha Cha (2) Blueberry Cha Cha (3) Grapefruit Shower (4) Green Tea Latte (5) 12 Grain Honey Shake
ii) Special Variation (1) Caffe Con Panna (2) Shakerato 1
c) Pastry i) Cub Cake ii) Waffle 3) Education a) Hand Drip Class b) Espresso Machine Class c) Other Brewing Methods Class 4) Exhibition a) Special Items from the Local Retail b) Art works from the Local Artists c) Discovery of Evanston(by TKDS) i) Photographs of the City of Evanston ii) Introductory Poster of Local Shops 5) Space for Events (Reservation and Coordination Required) a) Private Events b) Company and Office Group Lunch or Casual Seminar c) Fund Raising Events i) Non-profit organization ii) Northwestern Music Student – Concert iii) Community Organization
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