NEWS Phyto
and what you need to know.
Additional Brands Somar’s new family and growing assortments.
Product Highlights Which products are changing the game?
Events and Trainings
See the latest pics and presentations. Find out when we’re coming to you. Introductory Edition . September 2014 . 1st Edition
Somar News: Introductory Edition
Introducing
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rom the owners of TAIRO International, we proudly present SOMAR Beauty, distributor for beauty and professional hair care brands servicing Mexican Duty Free and Caribbean retailers, retail stores, professional hair salons, spas and beauty supplies .
Somar’s first introduction at the 2013 Beauty Advisors Seminar, hosted by TAIRO in Orlando, Florida.
SOMAR Beauty was established in response to the needs of the market, where demand for specialty and professional beauty products is on the rise. Currently the company distributes highly recognized professional hair care brands Phyto, PhytoSpecific and Rene Furterer, as well as OPI Nail care brand.
Somar News: Introductory Edition
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e would like to introduce a Face of SOMAR, Viviana Garrido. “Hello, my name is Viviana and I am an Area Manager and International Trainer for SOMAR Beauty. I’m truly excited to take part in introducing you to this wonderful and diverse universe of hair care and beauty brands. I have personally experienced these brands and products first hand and my hair has never felt or looked so good. I wholeheartedly look forward to sharing these wonderful and unique products in a market near you.” Keep an eye out for her in your area.
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Somar News: Introductory Edition
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HYTO combines botanical expertise with advanced science to offer a comprehensive collection of natural and proven effective products that cover every hair care need. PHYTO is a leader in botanical hair care treatments for all hair types. Created by Parisian stylist Patrick Alès in 1967, PHYTO formulas boast extremely high concentrations of active botanical extracts with clinically proven results. With formulas that are both sensuous and efficient, PHYTO is the ultimate in luxury hair care.
Somar News: Introductory Edition
Phyto 9 Nourishing day cream with 9 plants. For use with Ultra Dry Hair. A daily lightweight beauty cream to turn very dry, thicker hair into silky soft tresses.
Phytopolléine botanical scalp treatment For use with All Scalp Conditions A universal scalp remedy for those suffering from an unbalanced scalp and/or experiencing thinning hair.
Phytodéfrisant Botanical Straightening Balm For use with Unruly, Frizzy, Rebellious Hair. A heat-activated balm that preps hair for a smooth and sleek blow dry.
PhytophanÈre Dietary Supplement For Hair and Nails A nutritional supplement to improve the beauty and health of hair, nails and skin.
Somar News: Introductory Edition
Left Page: clock-wise from bottom-left Phyto’s Presentation at TAIRO’s 2013 BA Seminar in Orlando, Fl. - Camila Mac of Comercio Y Rep, Gregoria Medina and Eva Gonzalez of Ultrafemme, Cancun Sampling Phyto Products. - Robert Bassan of Tairo Introducing SOMAR Beauty to Beauty Advisors and Buyers. - Ron Williams and the Phyto team analyzing Shandy Devaux’s hair using their Hair Diagnosis Scope. - Ron Williams of Phyto giving a demonstration of the Hair Diagnosis Scope.
Right Page: counter clock-wise from bottom-right Phyto’s Launch Events - Ron Williams of Phyto giving a demonstration of the Hair Diagnosis Scope at Le Rouge, Curacao - Hair Diagnosis in process at Le Rouge, Curacao. - Ron Williams of Phyto with a client at Le Rouge, Curacao. - BE Ultrafemme, Cancun - Ron Williams of Phyto introducing Curacao Beauty contestants to Phyto’s Hair Care at Le Rouge, Curacao. -Viviana Viviana Garrido of SOMAR and Marcella Barbosa of Phyto demonstrating Phyto. - Viviana Garrido of SOMAR with Ron Williams and Marcella Barbosa of Phyto and the Le Rouge Curacao Team. - Viviana Garrido of SOMAR and the BE Ultrafemme, Cancun Team. - Viviana Garrido Giving a Hair Diagnosis at Kirk Freeport, Grand Cayman
Somar News: Introductory Edition
Somar News: Introductory Edition
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aunched in 1998, Phyto Specific is a targeted, professional brand designed to meet the particular needs of curly, coiled, relaxed and textured hair.Patrick Ales, the inventor of PHYTO, began with a vision to extend his holistic hair care range. He recognized that all types of curly hair have their own unique biological structure. After years of research, Phyto Specific, a high-performance, high-end botanical line, was introduced with the aim of restoring every textured hair type to its very best quality.
Somar News: Introductory Edition
Integral Hydrating Mist All in one moisturizing styler for all hair types that detangles, smoothes and fortifies hair to prevent breakage when styling.
Baobab Oil A Luxurious and nutritions Multi-use oil that enhances the beauty of hair and skin.
Moisturizing Styling Cream A conditioning cream for the beauty of curly, coiled or relaxed hair.
Phytorelaxer
A no-Lye relaxer formulated with naturally derived ingredients to preserve hair’s elasticity and strength. Permanent relaxing for delicate, fine and color treated hair.
Somar News: Introductory Edition
PHYTO Sales Tips: Sales tips for the Beauty Advisors – from Phyto Experts • There are products from each segment that any hair type can use – create your own staples depending on the consumer need. • After establishing a sale with these staples, build a customize regimen for the client by adding treatments and beautifiers. - Always start with a pre-shampoo treatment (Subtil Elixir and Huile D’Alès) - Complement with a shampoo and conditioner duo for their hair type or need. - For every shampoo and conditioner duo purchase, always offer a styling product. • All Phyto Specific clients must have Baobab Oil and Integral Spray in their regimen • Baobab Oil can be used to shield hair from overlapping when doing a relaxer or bleach. • Overall application technique for Phyto brands: less is more. • All products are botanically based, therefore, they are highly concentrated. • With any product the clients use, they should warm it up in the palm of their hands before applying it; this is for all products (shampoos, leave-in’s, masks) except for those that are applied directly to the scalp.
Photos Featured: Viviana Garrido of Somar Beauty giving demonstrations of Phyto’s Hair Diagnosis during Maggy’s Beauty Festival in Aruba.
Somar News: Introductory Edition
Phyto
acebook Highlights
The SOMAR Beauty Facebook group is fully up and running.Displaying the accomplishments and activities of Beauty Advisors throughout the Caribbean and Mexico region, as well as updates on promotions, new launches, along with in-store events and trainings. Giving BAs up to the minute news directly from us to them along with up to the minute images of what other Beauty Advisors are doing throughout the region. Join the group today and keep up to date with Somar Beauty Visit the SOMAR facebook group page at: http://www.facebook.com/groups/SOMARBeauty/ or Scan the QR Code to the left using your smart phone and a corresponding App.
Somar News: Introductory Edition
From precious plant essences to haircare RENÉ FURTERER revealing the hidden beauty of your hair. CREATOR OF THE HAIR-SPA Since 1957, René Furterer offers an experience of exclusive treatments and tailor-made to clean , revitalize your scalp and beautify your hair in a visible and durable way. Formulated with 100% natural essential oils and carefully selected extract of plants, these personalized rituals are an invitation to relaxation , pleasure and well-being
SOINS ESSENTIELS DU CHEVEU
www.renefurterer.com
Somar News: Introductory Edition
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ene Furterer’s story takes root in Provence, France. He developed a method of scalp treatments and massages that would revolutionize hair care. All of his treatments were formulated from a base of 100% natural essential oils and plant extracts, carefully selected for their specific medicated and aromatic values.
Very quickly, René Furterer established himself as the only expert in the field of the scalp and hair. He became a real ambassador for the benefits of plants and essential oils for beautiful hair.
COMPLEXE 5 The essential product of the René Furterer universe. A Regenerating Plant Extract that... • • • •
Deep-cleanses and tones the scalp Stimulates microcirculation Prepares and strengthens the action of other treatment products Strengthens hair
With a high concentration of essential oils: • •
Essential oil of Lavender Essential oil of Orange
Properties: 1. Vasodilation 2. Stimulates Microcirculation 3. Deep-Cleansing
Somar News: Introductory Edition
Forticea Stimulating shampoo complementary to anti-hairloss treatments. Enriched with Pfaffia extract and detangling plant complex.
RF-80 Concentrated serum for hairloss. Provides the elements essential to the optimal growth of beautiful, resplendently healthy hair.
Triphasic Regenerating treatment for progressive hairloss. Reduces micro-irritation in the hair bulb, an aggravating factor in hairloss. Protects the hair bulb by promoting the right environment for strong hair growth.
Somar News: Introductory Edition
Renee Furterer Blow Dry Event, Ultrafemme, Cancun
Raffle Contest Winner- Ultrafemme, Cancun
Somar News: Introductory Edition
Renee Furterer
acebook Highlights
The SOMAR Beauty Facebook group is fully up and running.Displaying the accomplishments and activities of Beauty Advisors throughout the Caribbean and Mexico region, as well as updates on promotions, new launches, along with in-store events and trainings. Giving BAs up to the minute news directly from us to them along with up to the minute images of what other Beauty Advisors are doing throughout the region. Join the group today and keep up to date with Somar Beauty Visit the SOMAR facebook group page at: http://www.facebook.com/groups/SOMARBeauty/ or Scan the QR Code to the left using your smart phone and a corresponding App.
Colors shown from bottom to top: Hot & Spicy, Up Front & Personal, In My Back Pocket, Red Lights Ahead...Where? Call 800.341.9999 or visit opi.com Š2014 OPI Products, Inc.
Somar News: Introductory Edition
culture of color
Somar News: Introductory Edition
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OPI Gondola, Ultrafemme, Cancun
n 1981, George Schaeffer observed that a growing number of customers for his dental supply company were manicurists. He learned that the nail technicians were unable to get quality products they needed; they were forced to find their own solutions. He turned his attention to solving the problem by hiring a chemist to create something that worked for them. Shortly after he teamed up with Suzi WeissFischmann and their collaboration lead to the creation of OPI Nail Lacquer. In 1989, OPI transformed the entire nail color category by introducing lacquers with idiosyncratic and memorable names like
OPI Nail Bar at 2013 BA Seminar, Orlando FL.
“Alpine Snow”, “Coney Island Cotton Candy”, and now the iconic “OPI Red” – a fashion world classic. Women around the world love OPI and many of the very first collection shades remain in demand today. OPI did not only embrace trends, it sets them as it ignited the dark nail revolution with “My Private Jet”, “OPI Ink”, “Lincoln Park After Dark” and “Black Onyx”. OPI loves fashion and is the hottest fashion accessory; as Susi Weiss-Fischmann said “Nothing can change a woman’s outlook easier and faster than nail color!” OPI Gondola, Perfume World, St. Thomas
OPI Nail Bar at 2013 BA Seminar, Orlando FL.
1111 Kane Concourse, Suite 411 Bay Harbor, FL 33154 Tel: 305.864.8933 Fax: 305.864.8905 SOMAR Ne ws