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Photographer Immo Klink Photographer’s Assistants Noel Spirandelli Katherine Squier Production Eva Novillo at Immo Klink Studio Production Assistants Gina Melosi Lucas Sekula Production Runner Andy Westhoff
Faithfully capturing the spirit & heritage of
Liquid Light Show Mad Alchemist
American work wear, Levi’s® Vintage Clothing reproduces the fits, fabrics and details of bygone
Models (Forever Changes) Robert Lee Hull III Aaron Diko Alina Phillips Greg Dimartino Signe Chernich Rose O’Kane Jordan Vouga Matt Molina Daniel Karvasales Jasmine Lepre Andrew Pitrone Marith Savander Lee Burik Emily Walsh Anna Bilstrom Scot Free The Turns Christee Streett
eras. Our source material is our own archive and our inspiration is the hardworking men and women that the Levi’s® Brand has equipped for the last 140 years. Through our seasonal collections, iconic reissues and special editions, we relive our treasured history and offer timeless products to discerning connoisseurs that are as obsessed with it as we are.
Models (Portraits) Samuel Grey Horse Roy Perez Renaud Matthieu Preacher Keen Morgan Dhée Katy Shayne Kaiman Kazazian Jarrod Thomas Ian Stewart Edward Goldberg Christine Rodriguez Bethel Mayo Andrew Pitrone Amber Kempthorne Alexander Antebi Alexandra Ligawa
THE LEVI’S® ARCHIVES
Hair & Makeup Fiona O’Neill
That’s Our Brand
Hair & Makeup Assistant Erica Camarena Care Guide Illustrations Ben Lamb Layout Mike Fallows Printer Lenoirschuring Art Direction, Design & Styling Levi’s® Vintage Clothing © 2016 Levi Strauss & Co. levi.com/levisvintageclothing
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THE LEVI’S®
A RCHI VES Safely preserved in a vault deep inside our headquarters in San Francisco lies an archive of over 20,000 rare and unique examples of Levi’s® clothing and artifacts dating back to as early as 1873. Kept at an even temperature and wrapped in unbleached cotton, these delicate specimens are carefully protected by the Levi’s® Historian and strictly reserved for the use of our designers. Each season, our team pores through the archives with white-gloved hands, uncovering the secrets of our past and then bringing them back into the world through faithful reproductions that are as fresh now as they were back then.
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FROM THE ARCHIVE
Item:
Notes:
SPRING SUMMER 2017 REPRODUCTION
1962 551®Z Jean Reproduction of a custom Levi’s® Jean from the 1960s Peace sign graphic Bleached and screen printed on garment
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FROM THE ARCHIVE
Item:
Notes:
SPRING SUMMER 2017 REPRODUCTION
1960s Shorthorn Shirt Reproduction of a Levi’s® Shorthorn Shirt from the 1960s Spread collar Pinking hem Psychedelic pattern Levi’s® Shorthorn label
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FROM THE ARCHIVE
Item:
Notes:
SPRING SUMMER 2017 REPRODUCTION
1967 Crazy Legs Spikes Reproduction of a Levi’s® Crazy Leg pant from 1967 100% cotton canvas fabric Zip fly “Love Trip” print
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FROM THE ARCHIVE
Item:
Notes:
SPRING SUMMER 2017 REPRODUCTION
1967 Crazy Legs Spikes Reproduction of a Levi’s® Crazy Leg pant from 1967 100% cotton canvas fabric Zip print on legs Black and gold big “E” tab
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FROM THE ARCHIVE
Item:
Notes:
SPRING SUMMER 2017 REPRODUCTION
1960s Suede Trucker Jacket Reproduction of Levi’s® Suede Trucker from 1960s Suede body with leather collar Snap closure White and red big “E” tab Levi’s® Shorthorn label
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LE F T H A N D T W IL L
“ This Jean came about when we were given a small amount of deadstock 1970s denim from Cone Mills. We were really excited at the prospect of making 501®s from original ’70s Cone Mills denim. When we received the fabric we noticed it was a left-hand twill, meaning the distinctive grooves in the denim run left-to-right diagonally-down the face of the material. Traditionally Levi’s® only uses right hand twill — especially on the 501®. We figured that the only way we could use this beautiful fabric was if we mirrored every detail of the garment, so when held up to a mirror, it would appear to be a regular righthand twill 501® Jean!
•W
ON
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RU U OY E RRIM S AC N I / E R A U OY TA H W T C E L F E R / R O T H E V E LV E T U N D E R G R O U N D, 1967
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We mirrored absolutely everything from construction details to the writing that appears on the inside of the rivets. Just a handful of these were made from the deadstock fabric. However, it inspired us to reproduce our 1970s denim in left- hand twill with Cone Mills, and make a small run of the 1976 501® Mirror Jean for Spring Summer 2017” Paul O’Neill, Head Designer Levi’s® Vintage Clothing
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FROM THE ARCHIVE
Item:
Notes:
SPRING SUMMER 2017 REPRODUCTION
1976 501® Jean Reproduction of a 501®Jean from 1976 12 oz Cone Mills denim Leather like patch Small “e” red tab
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The Summer of ’67 became a defining moment of the 1960s as the San Francisco counterculture movement came into public awareness. A generation was emerging that was suspicious of the government, rejecting the conformist values of Cold War America and demanding cultural and social change. The ‘Human Be-In’ held in the Golden Gate Park that January was the calling card for the ‘Summer of Love’. Soon the curious youth of America were making the pilgrimage West to “Turn on, Tune in and Drop out.” Psychedelic groups were forming in every major city. Popular music exploded during this highly creative period that saw debut albums by The Pink Floyd, The Doors, The Jimi Hendrix Experience and The Velvet Underground. For Spring Summer 2017, Levi’s® Vintage Clothing celebrates the 50th anniversary of the Summer of Love, the optimism of youth, and the legacy they left behind.
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1950s sportswear tee / 1955 sawtooth denim shirt / 1960s white tab cords 1960s womens sweatshirt / 1967 505ÂŽ Jeans customized 1950s sportswear tee / 1954 501ÂŽz jeans / Surplus jacket
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1960s womens tee
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1960s sweatshirt / 1954 501®z Jeans 1960s womens tee / 1967 505® Jeans customized /1970s denim shirt 1950s sportswear tee / 1950s shorthorn shirt/ 1966 501® jeans
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1960s sweatshirt / 1954 501®z Jeans / Surplus jacket 1950s sportswear tee / 1950s shorthorn shirt/ 1966 501® jeans
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1950s sportswear tee / 1950s shorthorn shirt/ 1966 501® jeans 1960s tee / 1967 505® Jeans customized bells
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1960s sweatshirt / 1954 501®z Jeans / Surplus jacket 1960s tee / 1967 505® Jeans customized bells
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1930s bay meadows tee / 1950s womens suede fringe jacket / 1967 505速 Jeans customized 1960s velour crew / 1933 501速 Jeans
1960s velour crew / 1933 501速 Jeans / 1960s suede trucker jacket 1960s short sleeve button down shirt / 1960s white tab cords / 1950s shorthorn suede fringe jacket 1962 551速z jeans / Surplus jacket
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1950s sportswear tee / 1970s denim jacket 1960s sweatshirt / 1954 501®z Jeans / Surplus jacket 1950s sportswear tee / 1950s shorthorn shirt / 1966 501® jeans
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1950s shorthorn suede fringe jacket / 1947 501® Jeans 1960s tee / 1967 505® customized bells 1960s womens tee / 1970s denim shirt / 1967 505® customized Jeans
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1960s sweatshirt 1960s womens tee
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1950s sportswear tee 1960s tee / 1967 505ÂŽ custumized bells
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1960s tee 1960s womens tee / 1970s denim shirt / 1967 505 customized 1960s jacquard tee / 1947 501® Jeans 1960s sweatshirt / 1954 501®z Jeans
1960s jacquard tee / 1947 501® Jeans 1950s sportswear tee / 1950s shorthorn shirt / 1966 501® jeans 1967 type III trucker jacket / 1955 501® Jeans
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PREVIOUS
1960s loose tee / 1955 501® Jeans / 1967 type III trucker jacket 1950s sportswear tee / 1950s shorthorn shirt / 1966 501® jeans 1950s sportswear tee / 1950s 701® shorts 1960s jacquard tee / 1947 501® Jeans
1950s sportswear tee / Womens suede vest / 1950s 701® Jeans customized 1960s tee / Levi’s® shorthorn suede vest / 1967 505® customized boot
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1960s velour crew / 1933 501ÂŽ Jeans / 1960s suede trucker jacket
1960s short sleeve button down shirt / 1960s white tab cords / 1950s shorthorn suede fringe jacket
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1950s sportswear tee / Womens suede vest / 1950s 701® Jeans customized 1960s tee / Levi’s® shorthorn suede vest / 1967 505® customized boot 1950s sportswear tee / 1962 551®z jeans / Surplus jacket
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1950s sportswear tee / 1962 551®z jeans / Surplus jacket
1960s western shirt / 1969 606® Jeans customized
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1960s tee / Levi’s® shorthorn suede vest
1930s bay meadows tee / 1967 505® Jeans customized
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1940s bay meadows sweatshirt / 1967 crazy legs 1950s sportswear tee
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Spread collar shorthorn shirt / 1933 501® Jeans 1950s sportswear tee / 1967 crazy legs
Sawtooth shirt / 1967 crazy legs 1960s tee / 1969 606® jeans
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1940s bay meadows sweatshirt
1960s reversible tank
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1940s bay meadows sweatshirt / 1967 crazy legs 1960s graphic tee / 1967 crazy legs
1950s sportswear tee / 1967 crazy legs sawtooth shirt / 1967 crazy legs
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1940s bay meadows sweatshirt
1967 crazy legs 1940s bay meadows sweatshirt 1960s western shirt
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1950s printed shorthorn shirt 1960s white tab cords
1940s bay meadows sweatshirt
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Levi’s® youthwear bib & brace
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1960s graphic tee / 1967 crazy legs 1940s bay meadows sweatshirt / 1933 501® Jeans
1950s sportswear tee / 1967 crazy legs sawtooth shirt / 1967 crazy legs
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1950s Sportswear Tee 1953 Type II Jacket 1915 501® Jeans
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1950s Sportswear Tee 1950s 701® Jeans Cut Off
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1930s Bay Meadows Tee 1970s Denim Shirt 1950s 701® Jeans Customized
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1955 Sawtooth Denim Shirt Bandana
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Levi’s® Youthwear Bib & Brace
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1950s Sportswear Tee 1966 606® Super Slims
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1950s Sportswear Tee 1967 505® Customized Shorts
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1960s Chambray Shirt 1933 501® Jeans Suspenders
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1960s Tee 1950s 701® Jeans
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1950s Sportswear Tee 1967 505® Jeans
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1940s Bay Meadows Sweatshirt 1966 501® Jeans
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1950s Shorthorn Shirt 1966 501® Jeans
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1955 Sawtooth Denim Shirt
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1880s Triple Pleat Blouse 1969 606® Jeans Belt
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1930s Bay Meadows Tee Levi’s® Shorthorn Suede Vest 1966 606® Jeans
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1960s Graphic Tee 1969 606® Jeans Customized 1967 Type III Trucker Jacket Hand Belt
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SALES INQUIRIES
PRESS INQUIRIES
MARKETING
UK & NORDICS
USA
UK
GLOBAL
Oliver Barrand Levi’s® Vintage Clothing Sales Manager obarrand@levi.com +44 770 368 03 35
Sean Naughton Levi’s® Vintage Clothing National Sales Director snaughton@levi.com +1 212 704 3278
Morven Mackinnon Levi’s® SR. PR Manager mmackinnon@levi.com +44 7889 803 830
Kerstin Ulf Levi’s® Vintage Clothing Sr. Global Marketing Manager kulf@levi.com +1 415 501 3948
Alishea Ray Levi’s® Vintage Clothing Senior Account Executive West Coast aray@levi.com +1 213 265 7753
Stephanie Isaacs Levi’s® PR Specialist sisaacs@levi.com +44 7712 321 237
Raul Mendoza Levi’s® Vintage Clothing Global Marketing Manager rmendoza@levi.com +1 415 501 6047
GERMANY, AUSTRIA, SWITZERLAND, THE NETHERLANDS, POLAND & BELGIUM
Iryna Denysova Levi’s® Vintage Clothing Sales Manager idenysova@levi.com +49 151 171 241 47 FRANCE
Olivier Chauveau Levi’s Vintage Clothing Sales Manger ochauveau@levi.com +33 06 80 77 10 67 ITALY & EASTERN EUROPE
Gabriele Roccato Levi’s® Vintage Clothing Sales Manager groccato@levi.com +39 3408 310 080 SPAIN & PORTUGAL
Annamaria Ferran Levi’s® Vintage Clothing Sales Manager aferran@levi.com +34 62 745 2214 ASIA, MIDDLE EAST & AFRICA
Yosuke Otsubo Levi’s® Vintage Clothing Sales and Marketing Director yotsubo@levi.com +81 3 6418 5501 JAPAN
Katsuyuki Shinohara Levi’s® Vintage Clothing Sales Manager kshinohara@levi.com +81 3 6418 5501
Terry Donovan Exposure terry.donovan@exposure.net +44 7872 340 486
Robert Liquori Levi’s® Vintage Clothing Account Executive East Coast rliquori@levi.com +1 212 704 3238
GERMANY
Karina Klusen Silk Relations karina@silk-relations.com +49 30 84 71 0834
Stacey O’Brien Levi’s® Vintage Clothing Account Executive East Coast sobrien@levi.com +1 212 704 3211
THE NETHERLANDS
Britt Hamersma Spice PR britt@spicepr.nl +31 20 71 89 907
CANADA
David Bush Levi’s® Vintage Clothing Wholesale Account Manager dbush@levi.com +1 905 763 4356
FRANCE
Mathilde Vaucheret Levi’s® France PR Manager mvaucheret@levi.com +33 6 1414 9123
Michel Menard Menard Agency Western Canada michel@menardagency.bc.ca +1 604 688 3765
ITALY
Katia Mercuri Parini Associati S.R.L. k.mercuri@pariniassociati.com +39 2 4398 3106
Albert Li Menard Agency Western Canada albert@menardagency.bc.ca +1 604 688 3765
SPAIN
Jesus Adrada Finally Press jadrada@finallypress.com +34 9 1521 5028
Steve Smith Fist Fulla 5ives Atlantic Canada steve@fistfullafives.com +1 902 221 6488
SWEDEN
Hershy Weinberg Hershy Weinberg Sales Ontario hershy@hwsales.net +1 416 504 8300
Catrin Nilsson Patriksson Communication catrin.nilsson@patrikssonpr.com +46 8 5280 0590
Kim Campaneli Hershy Weinberg Sales Ontario kim@hwsales.net +1 416 504 8300
JAPAN
David Croisetière L’Agence Skoop Quebec david@agenceskoop.com +1 514 389 5053
Yuta Ohashi PR01 yuta_ohashi@hpgrp.com +81 3 5774 1408
Bessy Katakis L’Agence Skoop Quebec bessy@agenceskoop.com +1 514 389 5053
USA
Kanako Tsuchiya Levi’s® ktsuchiya@levi.com +81 3 5785 5940
Michael Williams Paul+Williams New York mw@paulandwilliams.com +1 212 925 4750 Ali Paul Paul+Williams Los Angeles ali@paulandwilliams.com +1 310 858 3883
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USA
Theo Keetell Levi’s® Marketing Director tkeetell@levi.com +1 415 501 4805 EUROPE
Temar Biratu Levi’s® Vintage Clothing Europe Marketing Manager tbiratu@levi.com +31 6 55 758 393 ASIA, MIDDLE EAST & AFRICA
Yosuke Otsubo Levi’s® Vintage Clothing Sales and Marketing Director yotsubo@levi.com +81 3 6418 5501
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