FUTURISM & TECHTILITY
Create futuristic and tech-glam spaces with immersive all-over applications, distorted patterns and reflective surfaces Sustainability will also be included in the project, all the shopping bags will be made by recycled paper, the building materials for the stores will also be sustainable and eco-friendly and the textile for the sofas will also be recycled and made from the past Philipp Plein’s collections. (Philipp Plein was making the furniture in the past with the recycled materials)
2. The Concept First and foremost, the Store will communicate the brand itself by underlining their DNA and heritage. However, Philipp Plein new store will have creative concept communicating about Future, Space, Techtility and Earth. This will give dynamic, fresh and new feeling to the consumer. The store will offer a Digital displays for Advertising Campaigns and Digi-Screens for augmented reality in the changing rooms, which will have all the information on their picked item and check availability for other sizes and with just one push on the button or through artificial intelligence: Google’s assistant voice they will get the wanted product in wanted size. This initiative will be productive to elevate the shopping experience and also respond’s the Department store’s values in terms of high-technology. The concept Futurism and techtility is chosen to follow also the trends since its is one of the upcoming trends for 2021 according wgsn. The trend is inline with the brand since, Philipp Plein already uses some elements of futuristic vibes in store and also on the runways. The concept is also inline with the shopping mall. South Korea is one of the leading market in high tech industry and the newly opened shopping malls are super high tech and brand which opens the store in these kind of shopping malls they have to take into consideration the values and services of the mall, so it should be inline with the technological innovations, that shopping mall provides to the customers. Women and men stores will be developed on two different floors, hosting men and women R-T-W, accessories and Jewelry. While entering women’s and men’s store, customers will have sensation of Futurism, cosmic and technologically equipped environment with very welcoming staff. The interior walls will shimmer, dazzle and delight with new Luminous Patterns, this will be partnership with “Philipps" lightning which adds visual impact for retail design. The DNA of the brand won’t be missing, and this can be identified by seeing the brand’s iconic skull installation made with partnership with artist Leo Villareal and Philips (Luminous patterns from Philips). It will be placed in the middle of the entrance of the area, but in a new format. (In 3D luminous lights) Swarovski might not be used for the skull as usual but it will be used for Decoration near the entrance to the changing room.
77 Interior walls shimmer, dazzle and delight with new Luminous Patterns Luminous patterns from Philips Lighting adds visual impact for retail design
