Difference Between Selling and Marketing – Class 12 Business Studies Difference Between Selling and Marketing – Class 12 Business Studies
Class 12 Business Studies – Difference Between Selling and Marketing and Its Importance Introduction Businesses undertake selling and marketing activities to run successfully, generate revenues and profits, and build a brand image. The terms marketing and selling sound similar but vary a lot. They differ in activities, outlook, process, and management, among other things. In layman’s terms, selling converts products into money, while marketing is the process of serving customer requirements. Now, let us understand how these two terms vary and what role they plan in an industry.
What is Selling? Selling is a crucial activity as it is the money-generating activity of a firm. Since it has the ability to develop client connections, persuade them to purchase the commodity, and generate repeat business, it is a mandatory activity for all firms. A sale is composed of a company’s marketing and promotion. A few examples of selling are cold calling, personal selling, business-to-business sales, door-todoor sales.
Importance of Selling Personal Meeting: The act of selling a product helps sellers establish a personal relationship with their customers and consumers. Make direct conversation: Listening personally to a seller has an influence on a transaction since it allows for more efficient communication of a value offer. Get direct feedback: Great salespeople and businesses may make use of the selling activity to seek feedback about their organization, goods and services. Gain customer loyalty: Selling aids an organization to continue client relationships. The salespeople are able to establish contact with consumers and continue dialogues about their requirements. www.takshilalearning.com
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