Talk Business 360 TV How to Develop an Effective Marketing Strategy In business, some entrepreneurs view success in its most basal format. All they want is the ability to earn a living while working for them. For others, success takes on far more grandiose terms. It involves the erection of colossal empires that spans the globe with droves of customers and multibillion-dollar revenue streams. But how do you do it? How do you institute the right strategy to market a company, especially if you have an almost nonexistent advertising budget? Clearly, this isn't easy. It requires the fundamentals of a sound business that adds value to the world and looks to help others or solve a big problem first and foremost. Beyond that, it can seem like a convoluted and complicated undertaking to market online or offline.