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Two contemporary stockholm shops’ take on trendy Interiors With the rise of online shopping, it is more than ever essential to have a strong in-store brand aesthetic. Nitty Gritty and Ganni are two contemporary Stockholm shops that have people buzzing. A Warm, Scandi-look by Nitty Gritty It’s not unusual to see several stores in Stockholm sporting the same interior design style—Scandinavian minimalism. For everybody in town, this is a comfortable style you can never go wrong with. This is probably why Nitty Gritty quickly stood out. Hugo Bergström—the brains behind the store’s design— wanted to maintain the clothes’ spotlight. It is a retail store that features best-sellers such as Stone Island and APC and international brand names such as Levi’s and New Balance. What initially started as a rough, industrial space eventually transformed into a modern shop with touches of warmth here and there. Oak pieces introduce a stark and warm contrast to the cool, concrete floors and clinical white walls. Apart from the golden-brown touch, a grey-and-green color palette was used to add a few more quirky touches. Sleek rails and glass fixtures divide this 3,229-square feet menswear space, making each area a different kind of corner.
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