Goals & Objectives

OUR MANE GOALS & objectives

Primary

OBJECTIVE:

Goal #1: Increase awareness of the volunteer programs at Chastain Horse Park

Objective: To increase volunteer participation by having 10 individuals become new volunteers by April.

Rational: The main request of Chastain Horse Park was to promote their volunteer programs. They have volunteer training and programs for both hippotherapy and therapeutic riding lessons. In order to keep up with the influx of riders, Chastain must have a certain number of volunteers to keep up with the demand. By promoting social media and other visible consumer platforms we would be able to access potential volunteers.

Secondary

OBJECTIVE:

Goal #2: Increase social media following and impressions

Objective: To have an effect on the awareness of Chastain Horse Park in the local Atlanta area by increasing social media following by 20 percent by April.

Rationale: The Chastain Horse Park had a very low following on social media even though they were on both Facebook and Instagram. We took over their social media platforms with a goal in mind of increasing their following and therefore their awareness. Social media promotion is a free medium for advertisement, so on a small budget we would be able to increase their awareness.