1 minute read
creative concepts
from Five Points
#downwarddawg
With UGA being a short walk down the street, we wanted to create merchandise that promoted 5 Points Yoga while also being relevant to everyone in the Athens community. Downward dawg combines a popular yoga pose with an image of UGA’s adorable, well-known mascot.
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king of pops
We created a guerilla marketing campaign that partnered with King of Pops and 5 Points Yoga. When customers finished eating their popsicle from King of Pops, the 5 Points Yoga logo and an inspirational quote or a discount on a class would be found on the popsicle stick. This would take people by surprise and can be posted on social media to endorse King of Pops and 5 Points Yoga.
take a breather
Take A Breather was made to unite all of 5 Points Yoga’s customers through one thing we all do: breathe. Everyday life can get overwhelming, and we wanted to communicate a calming place to escape to and create solution to get through a hectic day.
namaste in...
Namaste is a popular greeting in the yoga community. We created these stickers as a way for anyone in Athens to say “namaste” in their favorite places around town. 38
