website & social media revamp

We organized a photo shoot in which studio cliental were styled by the creative team. By using a single font family, color scheme, and photos taken from the shoot, a new, modern website was developed for Five Points Yoga. In the first week the new website launched, we found an 82% increase in new user site traffic and 45% increase in site engagement, meaning the users were staying on the site longer and visiting more pages. 31

social media revamp

One of the main objectives in the social media revamp was to create a specific aesthetic for Five Points Yoga’s social media platforms. These platforms serve as a way for the client to interact directly with their target audience, making it imperative that their platforms double as a promotional tool. By pre-planning the posts, an aesthetic was created to showcase the studio and their core beliefs. Additionally, more interactive posts using hashtags such as #5ptslove and #5ptsposes were created to encourage followers to cvomments and like posts. In a six tweek period, we saw a 218% increase in comments as well as a 49% increase in impressions.

spotify playlists

In an effort to create an interactive way for clients to experience the mind, body, and community aspects of Five Points Yoga, the team created Spotify playlists for the three main types of classes offered at the studio: flow, power tand relaxation. The Mind playlist contains songs that focus on helping yogis unwind and relax during the guided meditation classes. The Body playlist was inspired by power yoga and is made up of songs designed to get yogis’ blood pumping during these high intensity classes. Lastly, the Community playlist consists of songs that are inviting as well as motivating. Flow classes focus on maintaining certain poses throughout a directed sequence and really help individuals connect their mind and body while around other members of their yoga community.