Stage Fright - The Problem

sound check Assessing the situation

swot analysis

strengths

Hendershot’s is located in Bottleworks, one of Athens’ trendiest restaurant and entertainment centers that provides ample parking space for customers. The building is a versatile space with natural lighting and both indoor and outdoor seating. Hendershot’s has a loyal customer base. Hendershot’s has a range of offerings from live music, to coffee, beverages, and food.

opportunities

Athens has a vibrant music scene. College students are often looking to explore new music venues. College students are often looking to explore new study places other than ones on campus such as the UGA Library and the Miller Learning Center. Many students in Athens enjoy going to bars and drinking alcoholic beverages with their friends. weaknesses

• Hendershot’s social media presence is inconsistent. • There is low awareness of Hendershot’s range of offerings. • Although Bottleworks is a great location for attracting Athens locals, it can be inconvenient for college students who spend most of their time downtown. • College students often think of Hendershot’s as a study space and do not recognize the diverse options available at its one location.

threats

• The concert venue and coffee shop markets are more saturated in Athens. • The coffee shop market in Athens includes many locations near campus that are highly convenient to students. • Many bars and music venues in Athens are downtown with locations that are highly convenient to students. • Many other coffee shops and music venues within the market have high brand awareness and recognition.