Audience Sing Along - The Experience

student night

Hendershot’s student night was a measurable success of ours. We offered student discounts on food and drink items, and we promoted these deals on social media handles and event posters.

This successful event effectively appealed to our target market, and as a result, Hendershot’s was able to increase its relevancy as well as gather more information on college students’ interests.

During the event we implemented a Snapchat Geofilter featuring the new Hendershot’s logo and the hashtag #TheEverythingSpot. There was a total of 1,050 views and 18 uses, boosting Hendershot’s visibility among tech-savvy students.

43 • student night

student night •

spotify playlist

To combat the challenge of increasing awareness for Hendershot’s offerings among college students in Athens, we helped define the Hendershot’s brand by utilizing a popular platform and establishing a relevant digital presence for the target market. We highlighted the vast soundtrack of Hendershot’s by creating a native ad in the form of a Spotify playlist - featuring local Hendershot’s acts and mainstream hits, all specially curated by Seth Hendershot himself.

45 • spotify playlist

spotify •

the grand finale Our results