student night
Hendershot’s student night was a measurable success of ours. We offered student discounts on food and drink items, and we promoted these deals on social media handles and event posters. This successful event effectively appealed to our target market, and as a result, Hendershot’s was able to increase its relevancy as well as gather more information on college students’ interests. During the event we implemented a Snapchat Geofilter featuring the new Hendershot’s logo and the hashtag #TheEverythingSpot. There was a total of 1,050 views and 18 uses, boosting Hendershot’s visibility among tech-savvy students.
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• student night
