...To The Track
The Strategy In order to reach our target markets of females and driven youth potential, specifically ages 18–29, we needed to give the Porsche Track Experience’s social media content a more cohesive and pleasing aesthetic. We captured new photography and videography of Barber Motorsports Park in Birmingham, featuring action shots of participants being instructed during their experience and vehicles maneuvering around the track. We also made changes to the PTX Instagram profile, implementing stylized Highlight cover images and an updated page biography. These changes gave the profile a more official look and resulted in the page appearing to be more visually intriguing.. We created social media content calendars with themed posts and interactive opportunities that encourage higher engagement with PTX’s followers. These posts include “Meet the Crew Mondays”, “Wallpaper Wednesdays”, “Throwback Thursdays” and holiday-themed posts. To boost engagement, we suggested merchandise giveaways and the use of interactive Stories, such as Q&As and polls. We also wanted to post more video content to PTX’s feed, so we edited our footage into 6-8 second “hype video” clips to appeal to our younger audience and get them interested in the experience.
Porsche 14
Porsche 15
