Photography With the objectives of awareness, engagement, and increasing posts and followers in mind, the fall photoshoot captured imagery that appeals to each of the target markets. These images will be used to enhance PTX’s Instagram presence. In the fall, the photography team focused on capturing images in a few different categories. Due to the season, fall foliage beauty shots of the different cars in the fleet was a major focus. These images provided bright, saturated colorings which show off the different course offerings and will stand out on social media. Focusing on the driven female market, there was a focus on capturing details of the interior and exterior of different vehicles. To capture both markets, there was a focus on capturing interactions between customers as well as between customer and instructor.
Porsche 22
Porsche 23
