TalkingShop April 2021

Talking Shop ISSUE 111 – April 2021

The magazine for Premier retailers

Time to get fresh

It’s never been more important to offer a fantastic fresh and chilled range

PLUS

Multiply your sales

Expanded £1 confectionery multipack range

Biggest and best EDLP

Premier unveils biggest and best chilled EDLP deals

Celebrate ™ UEFA EURO 2020 FIRST 500 RETAILERS ONLY. Receive a complimentary FSDU and 24 x UEFA EURO 2020™ branded pint glasses.

Email: BookerEurosHUK@Superior.co.uk to request yours.

FSDU’s and glassware will be delivered for P4. *T&Cs apply.

* Open to Booker Premier and Family Shopper Retailers only (England, Scotland and Wales) aged 18+. While stocks last, first 500 retailers only. To enter email BookerEurosHUK@Superior.co.uk with your store information. 1 entry per retailer & 1 FSDU per store.

Promoter: Booker. 6 Irthlingborough Rd. Wellingborough NN8 1LT. The UEFA and EURO 2020 words, the UEFA EURO 2020™ Logo and Mascot and the UEFA European Football Championship Trophy are protected by trademarks and/or copyright of UEFA. All rights reserved.

The Number 1 beer choice associated with Sport* A Booker exclusive giving consumers the chance to win the ultimate Stadium in a Box. Keep an eye out for your point of sale kit in the P3 delivery!

Simple text to win mechanic to enter

Shoppers buy a pack of Heineken and text code from POS to enter

Display POS to take part

Stock up on Heineken &

WIN SALES

*Toluna survey, October 2020, 1200 respondents, 18-64 beer drinkers. The UEFA and Euro 2020 words, the UEFA EURO 2020™ Logo and Mascot and the UEFA European Football Championship Trophy are protected by trademarks and/or copyright of UEFA. All rights reserved.

Talking Shop | April 2021

Welcome Talking Shop ISSUE 111 – April 2021

Welcome to your latest edition of Talking Shop. With the days getting longer and the weather getting warmer, the coming of spring provides plenty of great opportunities for Premier stores to increase footfall, sales and profits.

As always, we need to think safety first. We all welcome the encouraging signs but it remains critical that our shoppers feel safe, secure and welcome when visiting our stores. So, inside you will find an important update on the help and support that is available to maintain a strong and highly visible hygiene regime.

With more and more shoppers choosing to shop locally, fresh and chilled is becoming a hugely important category and inside you will find a range of advice to help you provide the fantastic fresh and chilled offer that your shoppers are looking for these days.

There are some outstanding Every Day Low Pricing deals available and we have recently rolled out our biggest and best ever EDLP range with some exciting new product ranges to help you maximise footfall, sales and profits.

Premier’s Amazing Value Essentials deals also bring shoppers to your door every day and we have also expanded our range of £1 confectionery multipacks.

Multipacks are in huge growth and this new, bigger range lets you tap into that trend with some great products from some of the biggest-selling brands.

Another great way of boosting profits is by joining the Premier Tobacco Club if you haven’t done so already. Club members enjoy an extra 2% POR on every qualifying pack they sell, a huge bonus in a high volume category.

Martyn Parkinson, Brand Director Premier

4 TalkingShop

April 2021

The magazine for Premie

r retailers

Time to get fresh It’s never been more important to offer a fantas tic fresh and chilled range

PLUS

Multiply your sales

Expanded £1 confectionery multipack range

Biggest and best EDLP

Premier unvei biggest and best chille ls d EDLP deals

TS Mar-Apr_AB.indd

1

20/04/2021 11:44:54

COVER STORY Under the new normal, a strong fresh and chilled range is a must.

THE THREE BIG STORIES 15 Cleaning up

The first step to growing footfall is a rigorous hygiene regime.

19 Going local

More shoppers than ever are shopping locally – and chilled is key.

29 Multiply your sales

New expanded range of £1 confectionery multipacks.

Share your shop news

If you’ve got news, tips or feaure ideas, get in touch with Talking Shop. Just pick up the phone and call:

0141 22 22 100 or write to: Talking Shop c/o 55 North Ltd. Waterloo Chambers 19 Waterloo Street Glasgow, G2 6AY or email: talkingshop@55north.com DISCLAIMER: Prices are correct at time of going to press, but may be subject to change.

19 Why fresh products are vital for local stores

Great

£1

Value!

29

Make more with multipacks

23

Driving footfall with great value deals

53

Getting started with social media for your store

7

8

Premier News

29 Multiplying multipacks

57 Launch Review

New clip strips and an app to cut

The range of confectionery is

Why Au Vodka is setting a new gold

food waste.

growing.

standard.

Awards success

35 Enhanced EDLP

61 Guest Column

Three Premier retailers pick up

Compelling consumer deals and

The great support available from

Asian Trader Awards.

great profits on chilled.

GroceryAid.

11 Community news

40 Ones to Watch

Premier making a mark in local

The lowdown on some exciting new

communities.

products.

15 Make a clean start

45 Prices Down

In-store hygiene remains

An unbeatable frozen meal deal

paramount.

for your shoppers.

19 Fresh and chilled

47 Enhance your margin

Why fresh products are vital for

The benefits of joining the Premier

local stores.

Tobacco Club.

23 Footfall drivers

63 ACS Viewpoint The vital role of rural shops.

35 Enhanced EDLP offerings

53 Social Media

Great prices to keep shoppers

How to get started on Facebook

coming back.

and Google.

April 2021 TalkingShop

5

M245937

M245935

M245934

M245935

WSP: £5 £5 ✔ RSP: RSP: £3 £3 ✔ POR: POR: 28% 28% ✔WSP:

ENJOY JUICY PROFITS

PremierNews NEWS, ACHIEVEMENTS AND OPINIONS FROM ACROSS PREMIER

Great deal on clip strips CLIP STRIPS

l Each outer carton contains the 20 best-selling* clip strips l Each clip strip contains 12 skus l Direct delivery to store from Central Billing l Outer Case Cost (1x20): First order 121.49, ongoing £130.20 l RRP (inc VAT) £267.24 (ex VAT) £222.70 l Cash Margin (ex VAT): First order £101.21, ongoing £92.50 l 45% POR on first order l 40% POR ongoing

Maximising the Clip Strip O

Premier retailers can now benefit on an exclusive box deal for best-selling non-food impulse items onGain hanging clip Additional Sales from Unused Spac strips.

An exclusive deal for Premier retailers means that they can now order the 20 bestselling clip strips from specialist supplier OTL in a single box, delivered direct to store via Central Billing.

The strips enable retailers to stock more impulse non-food items not directly available from Booker and merchandise them around the store without the need for additional shelving, increasing sales and boosting margins for retailers.

Items include can and bottle openers, pet toys, sticky tape, pens & pencils, USB chargers and home pregnancy tests, all ready-merchandised on strips with S-hooks

for hanging and flashed with the item price.

RSPs per item are usually £1, but can be up to £1.49.

The introductory deal delivers 45% POR on the first order of the 20–strip box, and 40% POR on subsequent orders.

RDMs have a specific whats app message detailing the offer that will be sent to all retailers, and will be available to discuss the deal during store visits.

The OTL sales team will also be contacting Premier stores.

Orders can be placed by phone on 01977 512244, through email telesales@otltd.co.uk or via the website at otltd.co.uk.

*Source: OTL

RDM Brief

Fight food waste with popular app Premier retailers are encouraged to sign up to the Too Good To Go (TGTG) app designed to cut food waste.

The app already works with 65,000 businesses in 15 countries and has several advantages for Premier retailers. The retailer parcels up food that is nearing its sell-by date into a number of bags and the app notifies app users that the bags are available at a bargain price. This minimises the amount of food going in the bin and ending up in landfill, cuts the

time spent on product reductions, increases footfall and also reaches new customers – younger shoppers, for example, are more likely to shop with retailers that have an

environmental strategy.

RDMs will be talking to Premier retailers about the opportunity and benefits, and there will be full support from TGTG, who will can train each retailer on how to use the app.

Each app will be unique for each retailer’s business, and TGTG will also provide social media content for retailers to use to gain traction with environmentallyaware shoppers, as well as those looking for strong savings.

April 2021 TalkingShop

7

News

INBRIEF Premier stores excel at NEW £50 Asian Trader Awards NOTE DESIGN UNVEILED

Three Premier store operators have won big at the recent Virtual Asian Trader Awards.

TOP EFFORT: The team at Top Shop Jarrow go the extra mile for the community.

The Bank of England has unveiled the design of a new polymer £50 note, featuring the mathematician and computer scientist Alan Turing.

The new polymer £50 note will be issued on 23 June, 2021, and the withdrawal date of the paper £50 note will be announced on or after that date.

FORWARD THINKING: Geoff Palmer works hard to meet changing customer needs.

LOCAL HERO: Award winner Imtiyaz Mamode outside his Wych Lane store.

The polymer £50 note contains a number of advanced security features, including holographic writing that changes between ‘Fifty’ and ‘Pounds’ when the note is tilted; a see-through window; colour–coding for the foil on front and back of the note; and an ultraviolet hidden number. Under ultraviolet light, the number ‘50’ appears in bright red and green, against a duller background.

On the front of the note there are four clusters of raised dots in the top left hand corner.

This tactile feature helps blind and partially sighted people identify the value of the note.

Retailers are advised to contact the manufacturer or supplier of their cash handling machines to discuss what adaptations will be required for the new £50 note.

8 TalkingShop

April 2021

Premier stores were very much to the fore at the recent virtual Asian Trader Awards, picking up three prestigious awards.

The Spirit of the Community Award went to Tahir (Nico) Ali and his brother Taz from Premier Top Shop Convenience Store, Jarrow, South Tyneside.

Judges said that Nico was “a true unsung hero and the bedrock of his local community”.

Giving back is ingrained so deeply into this retailer’s philosophy, the judges continued, that he not only delivered essentials such as bread, milk and toilet rolls to the elderly and vulnerable throughout the pandemic, but also delivered birthday cakes and signed football shirts for children during the lockdown and provided food parcels and hampers to hospital staff.

Nico said: “I was overwhelmed to receive the award. The award means a lot to myself and everyone concerned who assisted in the welfare of the community during the lockdown. This award belongs to not just me, but a whole host of individuals too numerous to mention by name, but nevertheless I thank each and every one of them from the bottom of my heart for their efforts.”

The Next Gen Award went to Geoff Palmer of Premier Family Stores, Torquay.

Geoff, who is still only 23, runs three stores in Torquay and says that evolving his offering to meet consumer needs is at the core of his business. Over the last two years Geoff has expanded his food to go offering, introduced coffee and trebled his chilled space.

Geoff commented: “I was over the moon to receive the award, I really wasn’t expecting it. It’s not just for me though, it really belongs to everyone who is part of the team – we wouldn’t be here if it weren’t for the staff.

“I love the job and the shoppers are very appreciative. It’s all about making sure we have everything that everybody needs – if we don’t have it they would go and shop somewhere else. Chilled and frozen are really big for us – the more we put in the more of it we sell.”

Finally, Imtiyaz Mamode, from Premier Wych Lane, Gosport, Hampshire was given the Local Hero Award.

When the pandemic first struck in March, Imtiyaz handed out free hand gel and masks to the elderly and vulnerable on housing estate his store serves in Gosport. Him and his wife also struck a deal with the (closed) local pub’s landlady to use its professional kitchen to make home-cooked meals for sale to the community.

INBRIEF Deposit Scheme pushed back to 2024 CONCERN OVER HFSS RESTRICTIONS

The proposed Deposit Return Scheme (DRS) for cans and bottles in England, Wales and Northern Ireland will not be in place until 2024 at the earliest.

Concerns have been raised over the possibility that smaller symbol stores will be forced to comply with proposed government restrictions on the placement of high fat, salt and sugar (HFSS) products within shops.

Under the new proposals, local shops and supermarkets over 2,000 sq ft and with more than 50 employees will no longer be able to place HFSS

Environment Minister Rebecca Pow has confirmed that the proposed Deposit Return Scheme (DRS) for England, Wales and Northern Ireland will not be in place until late 2024 at the earliest – more than a year later than the original deadline.

A new consultation document has been issued and said that ministers were still committed

to a DRS but Covid-19 “had disrupted the economy and society in unimaginable ways”.

The DRS will require shoppers to pay a deposit when they buy a drinks container with the money being reimbursed when the empty containers are returned.

Meanwhile, the official administrator for the Scottish

DRS has been appointed with the scheme scheduled to go live north of the border in 2022.

Circularity Scotland, as the administrator is called, is a notfor-profit body representing over 20 drinks producers, trade associations and retailers to deliver a system that is expected to collect at least 90% of drinks containers across Scotland.

products at store entrances, checkouts, end of aisles and designated queuing areas.

However, the Government is reportedly considering that the regulations should also apply to symbol group retailers, even if they are independentlyowned.

The Federation of Independent Retailers (NFRN) has expressed concern about

NFRN seeks Lottery age concession Independent retailers are calling for sales assistants under the age of 18 to be allowed to continue to sell national lottery tickets and scratchcards to shoppers when new age to play restrictions take effect later in the year.

Currently, both the buyer and the seller must be 16 or over. The Federation of Independent Retailers (NFRN) has written to Culture Secretary Oliver Dowden explaining the difficulties that retailers will face if sales assistants must be 18 or over to sell these products.

The NFRN says it would assist independent retailers immensely if, in line with sales of tobacco and other age restricted products, staff members in the 16 to 17-year-old age range could continue to sell lottery products after the change in legislation.

the government’s intention in its response to the Department for Health and Social Care, as part of the consultation process for the new legislation.

NFRN National President Stuart Reddish said: “The proposal to include symbol groups within the requirements of the policy is both unfair and inconsistent with current government policy toward retailers.”

The Federation also called on the government to delay implementation of any changes until April 2023 at the earliest.

April 2021 TalkingShop

9

chilled The UK’s No.1 chilled coffee brand*.

coffee Stock up now. *Source: Nielsen 30/01/2021

CommunityNews OPINION, NEWS AND ACHIEVEMENTS FROM PREMIER RETAILERS

Lybster Premier has Golden Touch

INBRIEF CARRIER BAG CHARGE CHANGES

Legislation regarding charges for carrier bags is changing, giving Premier retailers further

One lucky shopper is £5,000 better off after purchasing a “Golden” Cadbury Creme Egg from Premier store D&S Henderson in the North of Scotland.

opportunities to support local charities.

In Scotland, the compulsory charge has increased to 10p per carrier bag for all retailers with effect from 1st April, 2021.

In England, the minimum charge was set to increase from 5p to 10p per carrier bag for all retailers regardless of size, but this move has now been put on hold and a new announcement is expected soon.

PHOTO: COURTESY OF DGS

The Premier store in Lybster, owned and run by Donald Henderson and his wife Sonya, is one of only a handful of shops in the entire country to have sold a top prize-winning egg in the Golden Goobilee promotion.

The winning shopper, Sandy Barclay, lives in nearby Thurso but often drops into the store on his trips to the town.

Donald said: “The guy ate the egg but fortunately noticed the foil wrap and phoned us the next day to check, and then contacted Cadbury.

“Cadbury confirmed with us that it was the first £5,000 win from the promotion. You always think no-one you know wins these things but it’s great that it

can happen right up here in the North of Scotland.”

The win was the top story in

the local press, covered by the John O’Groat Journal and the Caithness Courier.

In Wales and Northern Ireland, the charge remains at 5p for all retailers.

It is expected that retailers donate the proceeds from carrier bag charges – after any reasonable costs – to charity. This is a great opportunity for retailers to support local charities, perhaps

Brits prefer convenience stores to pubs New research has found that a convenience store is one of top three most desirable community amenities for shoppers, ahead of both a pub and bank branch.

The most desirable local amenity, according to a survey for PayPoint, is a Post Office, followed by a pharmacy.

The survey also revealed that two in three Brits think their convenience store has become more important to them over the past 12 months and 22% relied on their local shop to

supply essentials unavailable elsewhere during lockdown.

More than a quarter of respondents (27%) said they will do more local shopping after lockdown has ended and Gen Z ranked the independent store as the most valuable local institution, higher even than pharmacies.

Almost one-third (31%) met new people in the neighbourhood through a chat at the local shop and 17% are now on first name terms with store team.

ones chosen directly by their shoppers.

TALKING TACTICS What are you doing in-store to stand out in your local market?

Share it with us and your Premier retailer colleagues at talkingshop@55north.com 0141 222 5380

April 2021 TalkingShop

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.

W O N P U K C STO ROWTH HAT G Y R O G E T A OF T GY C % R 1 E 5 N D E N F A O TER. D % S P N N 72 O M M O Y R B F C O M E S R OW T H I S D R I V E N G

COMING SOON FROM MONSTER

AVAILABLE IN PMP Energy NPD is big business. Time to take advantage with Sales Supercharged.

The exciting new retailer support initiative from Monster. Learn which innovative new products to stock. How to give your chiller more merchandising muscle. And get the low down on all the latest consumer trends. You’ll even get the chance to grab some free stock. Follow our advice now and supercharge your sales.

10 FREE CASES OF MONSTER OR RELENTLESS ®

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©2020 Monster Energy Company. All rights Reserved. MONSTER ENERGY , , MONSTER ENERGY ULTRA are all registered trademarks of Monster Energy Company. 72% of energy category growth comes from NPD and 51% of that growth is driven by Monster. Source: Nielsen total coverage value MAT: w/e 03.10.20

IndustryNews A DIGEST OF NEWS FROM THE INDEPENDENT RETAILING INDUSTRY

Shoppers continue to flock to independent stores The latest data from Barclaycard shows that independent retailers have been seeing record growth in 2021 as shoppers continue to flock to local stores.

INBRIEF GROCERYAID DAY ‘HUGE SUCCESS’ Over 200 companies took part in GroceryAid Day on 2 March, with the ‘We’re Here’ 2021 campaign reaching 6.25 million people.

Supporters all played

The latest data from Barclaycard, which sees half of the nation’s credit and debit card transactions, has revealed that spending in smaller local independent food and drink stores has seen record growth of 63.3% up to the end of February.

In total, spending on all essential items - food and drink - increased by 5.3% with supermarket sales up 17.4% but it is the independent retailing sector that is the star of the show.

Online grocery spend also surged by 115.2% as many shoppers continue to rely on home deliveries for food shopping.

Raheel Ahmed, Head of Consumer Products at Barclaycard, said: “Despite a very challenging environment, it’s inspiring to see many retailers remaining resilient and doing what they can to maximise online sales while physical stores remain closed. With consumers generally feeling

their part – from bake-offs, head shaves, motivational speakers to GroceryAid Day backgrounds for virtual team meetings – to share the support that is available to everyone in the grocery and independent retailing sectors through the charity.

GroceryAid has seen a steady increase in applications and calls to its Helpline since the start of the year, from numbers that had already increased

more optimistic, there is a strong indication of a more prosperous period to come as the longawaited recovery and life after lockdown begins.”

since the start of the Covid-19 pandemic.

Steve Barnes, GroceryAid Chief Executive, said:“Thanks

Retailers invest to combat crime

to the industry’s efforts our welfare team is already seeing the impact with potential beneficiaries making contact

The latest Association of Convenience Stores (ACS) Crime Report has revealed that independent retailers spent £175m in crime prevention over the year. The sector lost in excess of £142m to crime-related costs last year while 89% of colleagues working in local stores have experienced some form of abuse, with over 1.2 million incidents recorded over the last year.

The 2021 report also revealed that there have still been an estimated 1.1 million incidents of shop theft recorded in the convenience sector in the last 12 months.

ACS Chief Executive James

Lowman said: “Over a million shop thefts and incidents of violence and abuse aren’t just big numbers, each one is a crime that has a personal impact on retailers and their colleagues.

“We need action now to ensure that everyone, from neighbourhood police and the courts to Police and Crime Commissioners and central Government, takes crimes committed against retailers and their colleagues seriously.

“The upcoming PCC elections in May are an opportunity for every candidate to set out their priorities and commit to tackling this issue and supporting local shops.”

who had not heard about GroceryAid and the support available before.”

It is important that as many Premier store colleagues as possible know about the support that is available to them in the form of emotional, practical and financial support. The GroceryAid Helpline is available 24/7, 365 days a year, on 08088 021 122.

April 2021 TalkingShop

13

Better value for you and your customers?

Probably.

Lower price marks, same great margins, as part of Retail Wins.

POR 38.8%*

*When purchased at £15.29 and sold at £5 vs previous deal of £16.49 purchase price and RRP of £5.39. **When purchased at £18.19 and sold at £5.75 vs. previous deal of £18.99 purchase price and RRP of £5.99.

POR 36.7%*

Health, Safe, Legal | FEATURE

Keeping shoppers safe is key In today’s world, it’s more important than ever that make it clear to your shoppers that your store is a safe, welcoming environment.

O

ver the last year, shoppers have been using their local Premier store more than ever and it has been a reliable, local lifeline for so many, particularly the most vulnerable in society.

This success has been based on shoppers trusting that the in-store environment is both hygienic and regularly cleaned, maintained and disinfected.

With restrictions remaining, it is vital that you continue to give your shoppers the

confidence to regularly shop safely in your store.

STAND OUT All Premier stores have received a free cleaning stand, plus cleaning materials and updated point of sale, all designed to help you keep your shoppers and team safe.

Making extensive and high profile use of these materials is a really effective way of demonstrating to your shoppers that you are doing all that you can to look after their April 2021 TalkingShop

15

FEATURE | Health, Safe, Legal

CLEANING CHECKLIST l When cleaning the store, particular attention should be paid to the following:l Windows and doors l Handles and switches l Shelving, walls, side panels, and floors l Self-serve drinks machines l ATMs and till points l Food to go/kitchen areas l Fridge doors, handles and shelves l Washrooms and toilets l Screens, phones and keyboards For more detailed information visit: https://www.food.gov.uk/businessguidance/safer-food-betterbusiness-for-retailers

safety and wellbeing and have their interests at heart.

CLEANPRO To help with your cleaning regime, the Booker exclusive CleanPro range is the perfect solution. CleanPro is a range of professional products tested to EN standards and the starter pack includes CleanPro hand sanitiser gel and antibacterial surface wipes, plus disposable gloves and refuse sacks to help you maintain a regular routine of cleaning.

HAND WASHING Frequent hand washing is of course one of the most important and effective ways to prevent germs from spreading, and this should be communicated to your team at all times. In stores, surfaces should be cleaned first then disinfected, paying particular attention to touch points that are often in contact with human hands, such as handles, switches, tills, counters, mobile phones, and shopping baskets.

Shoppers will feel reassured and more

16 TalkingShop

April 2021

TOP TIPS Wash hands regularly Clean surfaces first, then disinfect them Pay particular attention to touch points such as handles, buttons and baskets

What are your views? Call 0141 222 5380 or email talkingshop@55north.com

confident if they see your team regularly and thoroughly cleaning and sanitising all the surfaces and touch points in your store.

If you feel you need more sanitising stations, both manual and automatic hand sanitiser dispensers for shoppers and your team are available through the Printshop.

POS A range of high quality POS material has also been provided to Premier retailers to help maintain social distancing and communicate to shoppers in-store.

Posters, shelf cards and floor vinyls are available to encourage shoppers to wear face coverings, to sanitise their hands and to keep a safe (2m) distance while shopping. A further card indicates the £45 contactless payment limit, while floor vinyls can be used to indicate the direction of one-way shopper flows.

It is critical that Premier retailers not only ensure that their stores are safe and secure, but also communicate that fact to shoppers efficiently and often. There’s a huge opportunity

to show shoppers that you take your responsibilities very seriously by running social media content highlighting your cleaning regime, your social distancing policies, your one-way policy (if you operate one) and any other steps you are taking to protect both your shoppers and your staff.

It’s also a good way to tackle trickier subjects like face coverings, adherence to in-store social distancing guidelines and so on. Many shoppers find the rules difficult to understand and follow, particularly as they change so regularly, so it can be helpful to give them an update and gently remind them that you take your responsibilities very seriously but you also rely on them to follow the guidelines to help you keep your store safe.

KEEP TALKING And of course there is no substitute for simply talking to your shoppers directly. The last year has been difficult for everyone and by simply talking to them and listening to their experiences you can help strengthen the bond you have with them.

Point of sale and cleaning stands are available to order via the Premier printshop website April 2021 TalkingShop

17

**

***

Excellent *IRi Market Place, Unit Share, Nicotine Pouch Category, Total UK, Dec 2020 to verify contact us via nordicspirit.co.uk/contact. **Winner Nicotine Pouch Category, Survey of 9,865 people by Kantar. ***Trustpilot rating correct as of December 2020.

Shopping Local | FEATURE

Shopping local trend

opens fresh opportunity

Shoppers have flocked to local stores over the last year, opening up a huge opportunity for retailers to attract and retain new footfall with a great range of fresh and chilled products.

T

he last 12 months have seen shopping patterns change almost beyond recognition as shoppers flocked in increasing numbers to their local stores.

The latest data from Barclaycard, which sees more than half of all UK credit and debit card transactions, shows that smaller independent food and drink outlets such as Premier stores have seen record sales increases of 63.3%.

As shoppers avoid potentially busy larger stores and choose instead to shop at their local stores, a huge opportunity has opened up for Premier retailers to attract and retain new footfall.

To make the most of this opportunity, however, retailers need to remain conscious of exactly what it is that new shoppers to your store are looking for.

SAFETY FIRST First and foremost, ensuring that you maintain a visibly clean, hygienic, safe and welcoming store fundamental to maximising footfall. All shoppers, both your existing ones and the new ones trying your store out for the first time, need to feel comfortable and safe from the second they walk through the door.

That means keeping your store as clean and hygienic as possible, and letting your shoppers know that their safety and wellbeing is your number on priority.

QUALITY AND VALUE

Offering your shoppers fantastic quality and value on every trip they make to your store is vitally important. Thanks to Premier’s range and promotional packages, you have the tools you need to deliver the everyday April 2021 TalkingShop

19

FEATURE | Shopping Local

quality and value today’s shoppers seek.

NEW PRIORITIES Last, but by no means least, however, it’s also critical that you adapt your range to the needs of these new shoppers. Many of the shoppers you’re seeing for the first time will be used to visiting larger stores and finding everything they need. These days, many of those shoppers prefer to use local independent stores – but they still want to find the important products they need, and very few product categories are more important than fresh and chilled.

With hospitality outlets able to open only outside, more meals are being prepared and consumed in the home, and these home prepared meals typically contain fresh products. By definition, fresh and chilled lines have shorter shelf lives which means shoppers have to buy them more regularly than ambient or frozen lines. Consequently, the importance of fresh and chilled in driving footfall cannot be overstated.

RANGE Building a strong fresh and chilled range that will satisfy most shopper requirements is vital. Premier is helping retailers ensure they have access to the products they need, from household name brands to fantastic quality and value own brand products.

Premier is also working hard on fresh and chilled at the moment to help retailers make the most of this growing opportunity.

The biggest and best range of chilled Every Day Low Pricing promotions has recently been unveiled, offering shoppers great deals on a big selection of the best-selling chilled lines – while also ensuring strong PORs for retailers.

The Premier Amazing Value Essentials promotions also ensure that retailers have strong deals available to drive footfall, sales and profits on products that bring shoppers to your door every day like bread, milk, bacon and eggs.

GET FRESH The fresh category is particularly important at the moment, both because new shoppers in your store will be looking for top quality, great value produce and because there has been marked growth in the number of shoppers seeking to improve their diets and live a little more healthily over the last year.

Premier offers a full range of fresh, high quality fruit and vegetables at great value pricing to help retailers grow basket spend and visit frequency.

20 TalkingShop

April 2021

What are your views? Call 0141 222 5380 or email talkingshop@55north.com

MERCHANDISING As more new shoppers arrive through the door, a great way of making the right impression is by making a feature of your fresh and chilled range. By presenting your range well and prominently, and highlighting the Premier Meal Deals for instance, you can help set the tone and demonstrate, particularly to new shoppers, that you are offering them fantastic quality and value every time they visit your store.

Fresh and chilled fixtures need regular maintenance to ensure that they are attractive, visibly clean and tidy and fully stocked and faced up. Be sure to remove any fresh produce that isn’t in great condition, bearing in mind the old rule of thumb that ‘if you wouldn’t buy it yourself, don’t have it on the shelf.’

Use all of the available Premier POS to highlight promotions and pricing and to bring the fixture to life and, if possible, have the fresh fixture near to the front of the store.

BASKET BUILDER A really important aspect of the fresh and chilled category is that it is brilliant for building bigger basket spends. Very few shoppers will visit your store to only buy some fruit and veg. Most will buy it as part of a wider meal solution so if you also stock fresh meats, pasta, rice, beer, wine and soft drinks, your fresh and chilled range could quickly start delivering basket spends of £20 and over for you.

You could also consider cross-category promotions. For instance, offering crosscategory deals on products frequently bought together like beef mince, tomatoes, onions, garlic and spaghetti.

Similarly, you could look to site product like these close to one another to make it as easy as possible for shoppers to fill their baskets and find everthing they need for their lunch or evening meal.

SOCIAL AGENDA To drive new footfall, don’t forget to highlight your fresh and chilled range on social media. Shoppers who have never been to your store may simply assume that you don’t carry a strong range of fresh and chilled – but that’s easily remedied with a few posts on Facebook or Instagram.

April 2021 TalkingShop

21

Footfall Drivers | FEATURE

Footfall focus

for the coming months

With the weather improving and the possibility of relaxed restrictions, driving footfall should be a key focus for retailers over the next few months. offer ends: 01/06/21 09/03/21

Amazing Value

Essent ials only

95p

Varieties as stocked 750g/800g

500G BIG VALUE PACK

only

£3

PM £3 500g

any 2 for

£2

only

£2

S

pring is here and with warmer weather to look forward to, combined with a gradual easing of restrictions on movement, shoppers may well be out and about more often and visiting stores more frequently in the weeks and months to come.

With the prospect of increased store footfall, it is important that Premier retailers take advantage of this great opportunity with a renewed focus on the products and categories that will bring shoppers to their stores on a daily basis and that can boost basket spend.

Daily essentials such as bread, milk, bacon

See Instore For Details 103157 NP01 Premier Amazing Value

PM £2 15 Pack

2L

Hovis_Posters.indd 1

23/02/2021 14:02

and eggs will always be in high demand, and having great choice, prices and availability for these items in-store, coupled with the brilliant service that Premier stores already provide will help make your store the outlet of choice for your local shoppers.

CRACKING DEALS Premier stores are being supported with a range of fantastic promotions on daily essentials all the way through until June 1st, 2021.

These deals offer amazing value on bread and bakery, milk, bacon and eggs, and are sure to keep your shoppers returning to your

RETAILER VIEW AJITPAL SINGH Premier Capel Hill Stores, Tonyrefail

“You see your regulars every day and it’s important to show that you welcome their custom and that you are doing everything you can for them.

Being able to offer good prices on the things like milk, bread, and eggs means that customers keep coming back and keep putting extra things in their baskets.”

April 2021 TalkingShop

23

ENJOY TASTY SALES

THIS RAMADAN NO.1

BRITISH PRODUCED BUTTER & SPREADABLE BRAND WITH A BRAND VALUE OF * .

£138M

NOW ON

Code

Description

Case Size

M878546

Anchor block

20x250g

*Nielsen Retail Measurement Service for the BSM category for the 12-month period ending January 31, 2021 for the UK total retail market (Copyright © 2020, Nielsen)

PROMO IN NP2 & NP3

What are your views? Call 0141 222 5380 or email talkingshop@55north.com

store time and time again.

Two-litre packs of Muller milk with a RSP of £1.39 are available on a 2 for £2 deal, which delivers 20% POR. Great prices and great margins are also available on Cravendale milk, in both 1ltr and 2ltr sizes.

Hovis bread is at 95p, a fantastic deal compared to the normal RSP of £1.25, available across the range of Soft White, Wholemeal, Doorstop and Best of Both varieties.

RETAILER VIEW MUDASSIR NAWEED Premier Olton Convenience Store “I always run the offers on milk and bread because they are regular, everyday purchases. I want my shoppers to know that they can get great value here every day, instead of having to go somewhere else for the basic items.”

BAKERY BONANZA More great shopper deals are available on Warburtons bread and a whole host of bakery items including muffins, crumpets, white rolls and teacakes, with great prices across the range and big PORs of up to 40%.

To give everyone a further breakfast boost EuroShopper pricemarked packs of eggs and bacon deliver a POR of at least 30%.

AMAZING VALUE – BREAD Product

Case size

WSP

RSP

Consumer Deal

Hovis Soft White Medium Loaf

1x800g

£0.75

£1.25

£0.95

21.1%

POR

Hovis Soft White Thick Loaf

1x800g

£0.75

£1.25

£0.95

21.1%

Hovis Wholemeal Medium Loaf

1x800g

£0.75

£1.25

£0.95

21.1%

Hovis Wholemeal Sliced Thick

1x800g

£0.75

£1.25

£0.95

21.1%

Hovis Doorstep Loaf

1x800g

£0.75

£1.25

£0.95

21.1%

Hovis Best of Both Medium

1x750g

£0.75

£1.25

£0.95

21.1%

Hovis Best of Both Thick

1x750g

£0.75

£1.25

£0.95

21.1%

AMAZING VALUE – MILK Product

Case size

WSP

RSP

Consumer Deal

POR

RWD Fresh Semi Skimmed Milk

4x2ltr

£3.20

£1.39

Any 2 for £2.00

20.0%

RWD Fresh Whole Milk

4x2ltr

£3.20

£1.39

Any 2 for £2.00

20.0%

RWD Fresh skimmed Milk

1x2ltr

£0.80

£1.39

Any 2 for £2.00

20.0%

Cravendale P/F Whole Milk

6x2ltr

£6.69

£1.99

£1.59

29.9%

Cravendale P/F S/Skim Milk

6x2ltr

£6.69

£1.99

£1.59

29.9%

Cravendale PF Whole Milk

6x1ltr

£3.99

£1.09

£1.00

33.5%

Cravendale PF S/kim Milk

6x1ltr

£3.99

£1.09

£1.00

33.5%

April 2021 TalkingShop

25

ENERGISE YOUR SALES WITH COCA-COLA ENERGY NOW

NEW

EXTRA

TASTE*

£1 PMP

WSP £6.59 POR 34% Coke Energy PM£1

12 x 250ml

M265213

Coke Cherry Energy PM£1

12 x 250ml

M265212

AVAILABLE NOW IN £1 PMP PACK, STOCK UP NOW *versus previous variants, excluding Coca-Cola energy cherry. ** EUROPANEL Incrementality Analysis (Household panel special analysis covering Take- home volume only) – Cumulative Since CCE Launch (May-Sep 2019) ***Ipsos | Coca-Cola Energy Concept/Product Branded CLT Quant test GB; CHERRY , Summer 2019 ©2021 The Coca-Cola Company. All rights reserved. Coca-Cola is a registered Trade Mark of the Coca-Cola Company. High caffeine content. Not recommended for children or pregnant or breast-feeding women ( caffeine 32 mg/100ml). Consume moderately. Niacin ( Vitamin B3) and vitamin B6 contribute to normal energy- yielding metabolism. Consume as part of a varied and balanced diet and healthy lifestyle.

What are your views? Call 0141 222 5380 or email talkingshop@55north.com

Not forgetting the sweet treats, Mr Kipling Angel Slices, Lemon Slices and Viennese Whirls, plus Cadbury Mini Rolls, are on offer at 2 for £2. And, last but not least, Tate & Lyle 1kg bags of granulated sugar are reduced in price to 79p in the shopper deal, complete with a sweet 33.4% POR. With great deals on a huge range of bread and bakery, milk, bacon, eggs, cakes and sugar available, you are bound to be able to draw additional shoppers to your store, allowing you to build sales and profits throughout the Spring season and beyond.

BASKET CASE l l l l

2 x 2ltr milk – £2 1 x 800g loaf – £0.95 2 x 6 Lemon Slices – £2 1kg sugar – 79p

Total = £5.74

AMAZING VALUE Product

Case size

WSP

RSP

Consumer Deal

EuroShopper Eggs PM200

6x15pk

£7.99

£2.00

£2.00

33.4%

POR

EuroShopper Smk R/L Back Bacon PM300

10x500g

£21.00

£3.00

£3.00

30.0%

EuroShopper U/S R/L Back Bacon PM300

10x500g

£21.00

£3.00

£3.00

30.0%

Product

Case size

WSP

RSP

Consumer Deal

Warburtons Toasting Muffins

1x4s

£0.60

£1.05

£1.00

40.0%

Warburtons Crumpets

1x6s

£0.55

£0.95

£0.79

30.4%

Warburtons Crumpets

1x9pk

£0.69

£1.49

£1.00

31.0%

Warburtons Pancakes

1x6s

£0.60

£1.05

£1.00

40.0%

Warburtons Potato Cakes

1x6s

£0.60

£1.05

£1.00

40.0%

AMAZING VALUE POR

Warburtons Fruit Teacakes

1x4s

£0.60

£1.05

£1.00

40.0%

Warburtons Sandwich Thins

1x6s

£0.60

£1.35

£1.00

40.0%

Warburtons Slice Toast Loaf

1x800g

£0.83

£1.29

£1.19

30.3%

Warburtons Soft White Farmhouse

1x800g

£0.83

£1.29

£1.19

30.3%

Warburtons Medium Sliced Bread

1x800g

£0.83

£1.29

£1.19

30.3%

Warburtons Medium Wholemeal Bread

1x800g

£0.83

£1.29

£1.19

30.3%

Warburtons Half & Half Medium

1x800g

£0.83

£1.29

£1.19

30.3%

Warburtons 4in Sliced White Rolls

1x12s

£1.04

£1.65

£1.49

30.2%

Warburtons Batch Loaf Seeded

1x800g

£1.04

£1.65

£1.49

30.2%

Kipling Angel Slices

6x6s

£4.79

£1.39

Any 2 for £2

20.2%

Kipling Lemon Slices

6x6s

£4.79

£1.39

Any 2 for £2

20.2%

Cadbury Mini Roll Chocolate

12x5s

£9.49

£1.39

Any 2 for £2

20.9%

Kipling Viennese Whirls

4x6s

£3.19

£1.39

Any 2 for £2

20.3%

T&L Granulated Sugar

15x1kg

£7.89

£1.00

£0.79

33.4%

April 2021 TalkingShop

27

POR 38.1%

265988

ALSO AVAILABLE IN 330ML PLAIN PACK 265985

t s e t s a f s ’ K U e one of th * s e t a n o b r a c t i u growing fr 265982 * Nielsen Total Coverage Tango RSV, Abs Value Growth YOY 52w/e 23.01.21 ** Based on a case price of £6.19 and a unit price of PMP £1. Pricing at sole discretion of retailer.

Time to

Time to

£1 Confectionery multipacks | FEATURE

Multiply

your multipacks

Premier retailers can now take advantage of new ranges and pricing for multipacks of some of the country’s best-loved confectionery brands.

S

hopper preferences have changed significantly over time, with shoppers showing a growing preference for larger pack formats in many categories, but particularly confectionery. This shift from singles and on-the-go products to take-home lines was initially driven by the search for better value for money, but during the recent lockdowns this move has been exaggerated still further with more people lunching and snacking at home more often – and therefore requiring bigger packs.

The lockdown has also encouraged more shoppers to shop locally and it is important that Premier retailers can stock and display a

range attuned to shoppers’ needs.

Chocolate is the key growth area within independent retail with multipacks in particular driving growth. Sales of multipacks are seeing 12% growth in the indepenent channel, according to the latest Nielsen figures – way ahead of the wider market which is growing at just 4%. So Premier retailers have a great opportunity to take advantage of the move to more local shopping and max out on the trend towards larger pack sizes.

BIGGER RANGE New pricing and a wider product range of confectionery multipacks is available now

RETAILER VIEW BEN MATTHEWS Premier Tuxford Convenience Store, Nottinghamshire Multipacks have just taken off over the last 12 months and we’re selling a lot more than we used to so this new, expanded range is perfect for growing basket spend and profits. I think shoppers are more focused on value than they’ve ever been so being able to offer them multipacks of big name brands, all price marked at just £1, is just what we need to drive footfall, sales and profits.

April 2021 TalkingShop

29

FEATURE | £1 Confectionery multipacks



MCode

Description

Pack Size

Case Size

WSP

RSP

%POR

M258373

Snickers PM£1

22

3x41.6g

£14.49

£1.00

20.0%

M258372

Mars 3 Pack PM£1

22

3x39.3g

£14.49

£1.00

20.0%

M258374

Twix PM£1

24

3x40g

£15.99

£1.00

20.0%

M203092

Kit Kat 4 Finger 3 Pack PM£1

20

3x41.5g

£13.29

£1.00

20.0%

M265089

Rowntree Fruit Pastilles 3 Pack PM£1*

20

3x45g

£13.29

£1.00

20.0%

M265115

Turkish Delight 3 Pack

22

3x51g

£15.39

£1.00

16.0%

M265118

Frys Orange Cream 3 Pack

18

3x49g

£12.59

£1.00

16.0%

M265119

Frys Peppermint Cream 3 Pack

18

3x49g

£12.59

£1.00

16.0%

M265117

Frys Chocolate Cream 3 Pack

18

3x49g

£12.59

£1.00

16.0%

M194067

Cadbury Daim 3 Pack

24

3x28g

£17.39

£1.00

13.0%

M265128

Terrys Chocolate Orange Bar 3 Pack

16

3x35g

£10.65

£1.00

20.0%

M265112

Bounty Duo Bars 3 Pack

12

3x57g

£8.00

£1.00

20.0%

M265104

Galaxy Ripple 3 Pack

29

3x33g

£19.30

£1.00

20.0%

M265106

Topic 3 Pack

15

3x47g

£9.99

£1.00

20.0%

M225943

Mentos Fruit 3 Pack

25

3x38g

£15.50

£1.00

26.0%

M225889

Mentos Mint 3 Pack

25

3x38g

£15.50

£1.00

26.0%

M204245

Double Decker 4 Pack PM£1

8

4x40g

£5.29

£1.00

20.0%

M255459

Cadbury Boost PM£1

9

4x34g

£5.99

£1.00

20.0%

M204244

Crunchie 4 Pack PM£1

10

4x26.1g

£6.59

£1.00

20.0%

M243822

Picnic 4 Pack PM£1

10

4x32g

£6.65

£1.00

20.0%

M204243

Wispa 4 Pack PM£1

11

4x25.5g

£7.29

£1.00

20.0%

£1.00

20.0%

WSP 4x41.6g

£7.99 RSP £1.00

POR% 20.0%

Great

£1 Value!

Lion Bar 4 Pack PM£1 4x30gTO ORDER £6.65 NEW CONFECTIONERY MULTIPACKS NOW10AVAILABLE

M227828

Description M227844 Rolo 4 Pack PM£1

Pack Size

Case Size 12

NEW Kit Kat 4 Finger 3 Pack PM£1 M228086 Toffee Crisp 4 Pack PM£1 NEW Rowntree Fruit Pastilles 3 Pack PM£1 M227669 Kat Chunky NEW TurkishKit Delight 3 Pack 4 Pack PM£1

20

3x41.5g 14 3x45g 24 3x51g

£13.29 4x31g £13.29 4x32g £15.39

£1.00 £1.00 £1.00 £15.99 £1.00£1.00

20.0% 20.0% 20.0% 19.0% 16.0%

NEW Frys Orange 3 Pack M204242 Twirl 5Cream Pack PM£1 NEW Frys Peppermint Cream 3 Pack M265113 Cadbury Curly Wurly 5 Pack NEW Frys Chocolate Cream 3 Pack

18 18

3x49g 20 3x49g 28 3x49g

£12.59 5x21.5g £12.59 5x21.5g £12.59

£13.29 £1.00£1.00 £1.00 £18.65 £1.00 £1.00

16.0% 20.0% 16.0% 20.0% 16.0%

M182202 Freddo Pack NEW Terrys Cadbury Chocolate Orange Bar 35Pack

16

30 3x35g

5x18g £10.65

£19.99 £1.00£1.00

20.0% 20.0%

NEW Bounty Duo Bars 3 Pack M191325 Milky Way Crispy Roll 5 Pack NEW Galaxy Ripple 3 Pack M265122 Twix Fingers 6 Pack* NEW Topic 3 Pack

12 15

3x57g 13 3x33g 13 3x47g

£8.00 5x25g £19.30 6x23g £9.99

£1.00 £1.00 £1.00 £8.65 £1.00£1.00

20.0% 15.0% 20.0% 20.0% 20.0%

NEW Cadbury Daim 3 Pack M132574 Kinder Choc Bar PM£1

24

3x28g 40

£17.39 8x12.5g

£26.29 £1.00£1.00

13.0% 20.0%

NEW Cadbury Curly Wurly 5 Pack

28

5x21.5g

£18.65

£1.00

20.0%

NEW Cadbury Freddo 5 Pack

30

5x18g

£19.99

£1.00

20.0%

NEW Milky Way Crispy Roll 5 Pack

13

5x25g

£9.25

£1.00

15.0%

20 22 18

29

£9.29

£9.25

PoSNEW is available Printshop at Booker.co.uk, shelf strip arriving with your NP1 promotion20.0% kit.

Twix Fingersfrom 6 Pack 13with x5 £16x23g £8.65 £1.00

30 TalkingShop *Lines available from 15th March.

April 2021

er year2

What are your views? Call 0141 222 5380 or email talkingshop@55north.com

se sales

ght value

e of this growth opportunity.

 



 

  RETAILER VIEW



CHRIS LOVE Premier Early Till late, Stenhousemuir There’s no doubt that larger format packs and multipacks are growing enormously as shoppers spend more time at home and are looking for tasty, affordable treats to enjoy. We’ve always sold multipack confectionery but it’s just flying off the shelves these days so being able to offer our shoppers even more choice and fantastic value is perfect for the current climate.



ery, Vlaue Sales (£), YTD WE 26/12/2020 vs. YA enting the 1m bay, selling 250 units per week.

to Premier retailers to help them meet these new shopper needs.

The new range sees the addition of 15 new lines, meaning that there is now a massive selection of 31 multipacks in total that retailers are now able to offer at the RSP of £1 every day of the week.

Top sellers such as Snickers, Twix, Wispa and Crunchie have been joined in the multipack portfolio by Curly Wurly, Bounty and Frys Peppermint Cream – meaning that shoppers will be able to get great value on the formats they want to buy, whatever their favourite brand is.

And, what is more, Premier retailers have access to enhanced pricing compared to cash and carry customers, allowing you to offer a £1 RSP to shoppers

while still building your profits at the same time.

This tremendous sales opportunity could be worth £13,000 in extra sales per year (Booker estimate), and with POR of up to 26% that adds up to £2.6k in additional profit!

MAKE IT VISIBLE

£2.6k additional profit opportunity

POS material is available to enhance the great £1 value message, including a £1 shelf strip allowing you to create a bay dedicated the range, or to help drive sales on the standard fixture by highlighting the value message.

Dual siting stock will help you to maximise sales, and merchandising key lines in high traffic areas such as till points

MAKE THE MOST OF MULTIPACKS l Dual site stock to maximise sales l Merchandise at till point l Use the £1 shelf strip to highlight value l Use social media to tell your shoppers about the new range l If you offer home delivery, add them as a snack or dessert option.

April 2021 TalkingShop

31

CO SO MIN ON G

IT’S THE SORT OF LAGER YOUR CUSTOMERS WILL WANT TO TRY. Available from NP2 in 660ml and 10x440ml format.

Tetley’s No4 is a 4.6% abv premium British lager. We’ve used our unique Tetley’s dual strain ale yeast and premium lager hops and for the first time in our history, we’ve created a totally new kind of premium lager, packed with both taste AND flavour. It’s the sort of lager that’s brewed the Ale way.

Merchandise next to Premium Lager in your store.

Tetleys No.4 Lager

1x8x660ml

M265458

Tetleys No.4 Lager

2x10x440ml

M265457

What are your views? Call 0141 222 5380 or email talkingshop@55north.com



MCode

Description

Pack Size

Case Size

WSP

RSP

%POR

M258373

Snickers PM£1

22

3x41.6g

£14.49

£1.00

20.0%

M258372

Mars 3 Pack PM£1

22

3x39.3g

£14.49

£1.00

20.0%

M258374

Twix PM£1

24

3x40g

£15.99

£1.00

20.0%

M203092

Kit Kat 4 Finger 3 Pack PM£1

20

3x41.5g

£13.29

£1.00

20.0%

M265089

Rowntree Fruit PastillesUp 3 Pack to PM£1* 26%

20

3x45g

£13.29

£1.00

20.0%

M265115

Turkish Delight 3 Pack

22

3x51g

£15.39

£1.00

16.0%

M265118

Frys Orange Cream 3 Pack

18

£12.59

£1.00

16.0%

M265119

Frys Peppermint Cream 3 Pack

16.0%

M265117

Frys Chocolate Cream 3 Pack

18SURESH PATEL 3x49g £12.59 £1.00 Premier Upholland Convenience Store, 18Wigan 3x49g £12.59 £1.00 24 3x28g Shopper buying behaviour has£17.39 changed

£1.00

13.0%

POR

3x49g RETAILER VIEW

will show your customers you are serious about choice and value Cadbury Daim 3 Pack and will enable you to take full advantage of this sales and profit opportunity.

M265128 Terrys Chocolate Orange Bar 3 Pack If you are active on social media, you can also tell your customers M265112 Duo Bars 3 Pack about the new Bounty range and the great value it offers. If you offer home delivery, why not add confectionery M265104 Galaxy Ripplemultipacks 3 Pack as a snack or dessert option, too?

M194067

16.0%

dramatically, as we all know. I think every night at the moment and we’re £1.00 16in a ‘big night in’ 3x35g £10.65 20.0% seeing big growth in multipack sales across a like crisps, snacks, soft drinks£1.00 and, of course, 12lot of categories 3x57g £8.00 20.0% confectionery. This expanded range is just what retailers need to help build big, impactful displays to really grab attention and 29 3x33g £19.30 £1.00 20.0% grow sales in-store.

M265106

Topic 3 Pack

15

3x47g

£9.99

£1.00

20.0%

M225943

Mentos Fruit 3 Pack

25

3x38g

£15.50

£1.00

26.0%

OTHERMentos CONFECTIONERY MULTIPACKS AVAILABLE TO ORDER Mint 3 Pack 25 3x38g £15.50

£1.00

26.0%

M225889

Description M204245 Double Decker 4 Pack PM£1 Snickers PM£1 M255459 Boost PM£1 Mars 3 PackCadbury PM£1

Pack Size

WSP 4x40g £14.49 4x34g £14.49

RSP

22

Case Size 8 3x41.6g 9 3x39.3g

£1.00 £1.00 £5.99 £1.00£1.00

POR% 20.0% 20.0% 20.0% 20.0%

Twix PM£1 Crunchie 4 Pack PM£1 M204244

24

3x40g 10

£15.99 4x26.1g

£6.59 £1.00£1.00

20.0% 20.0%

Mentos Fruit 3 Pack M243822 Picnic 4 Pack PM£1 Mentos Mint 3 Pack M204243 Wispa 4 Pack PM£1 Double Decker 4 Pack PM£1

25

3x38g 10 3x38g 11 4x40g

£15.50 4x32g £15.50 4x25.5g £5.29

£1.00 £6.65 £1.00 £1.00 £7.29 £1.00£1.00

26.0% 20.0% 26.0% 20.0% 20.0%

£6.59 4x30g £6.65 4x41.6g £7.29

£6.65 £1.00£1.00 £1.00 £7.99 £1.00 £1.00

20.0% 20.0% 20.0% 20.0% 20.0%

£9.29 £1.00£1.00

20.0% 20.0%

£1.00 £1.00 £1.00 £13.29 £1.00£1.00

20.0% 19.0% 20.0% 20.0% 20.0%

£18.65 £1.00£1.00 £1.00 £19.99 £1.00 £1.00

19.0% 20.0% 20.0% 20.0% 20.0%

22

25 8

Crunchie 4Lion PackBar PM£1 M227828 4 Pack PM£1 Picnic 4 Pack PM£1 M227844 Rolo 4 Pack PM£1 Wispa 4 Pack PM£1

10 11

4x26.1g 10 4x32g 12 4x25.5g

Cadbury Boost PM£1 M228086 Toffee Crisp 4 Pack PM£1

9

4x34g 14

£5.99 4x31g

Lion Bar 4 Pack PM£1 M227669 Kit Kat Chunky 4 Pack PM£1 Rolo 4 Pack PM£1 M204242 5 Pack Toffee CrispTwirl 4 Pack PM£1PM£1

10

4x30g 24 4x41.6g 20 4x31g

£6.65 4x32g £7.99 5x21.5g £9.29

Kit Kat Chunky 4 Pack PM£1Curly Wurly 5 Pack M265113 Cadbury Twirl 5 Pack PM£1 M182202 Cadbury Freddo 5 Pack Kinder Choc Bar PM£1

24

4x32g 28 5x21.5g 30 8x12.5g

£15.99 5x21.5g £13.29 5x18g £26.29

10

12 14 20 40

£5.29

£15.99

M191325

Milky Way Crispy Roll 5 Pack

13

5x25g

£9.25

£1.00

15.0%

M265122

Twix Fingers 6 Pack*

13

6x23g

£8.65

£1.00

20.0%

M132574

Kinder Choc Bar PM£1

40

8x12.5g

£26.29

£1.00

20.0%

PoS is available from Printshop at Booker.co.uk, with x5 £1 shelf strip arriving with your NP1 promotion kit.

April 2021 TalkingShop *Lines available from 15th March.

33

CORE 5 TAKE HOME RECOMMENDED RANGE IN CONVENIENCE RETAILER REVENUE OPPORTUNITY £2,876 PA

STOCK UP NOW No.1

No.2

No.3

ME TAKE HO LA O C T LIGH

No.1

ME TAKE HO IME L & N O M LE

No.2

Coke 1.5ltr M-code 258252 WSP £7.49

Diet Coke 1.75ltr M-code 258254 WSP £5.89

Coke Zero 1.75ltr M-code 258253 WSP £5.89

Sprite 2ltr M-code 255776 WSP £6.09

Fanta Orange 2ltr M-code 255678 WSP £6.59

ME TAKE HO A L O C

ME TAKE HO LA O C T LIGH

Revenue is an estimate based on weekly ROS Nielsen: Symbols & IndiesL12 Wk Data to W end 300121

ME TAKE HO D RE U O V A L F CARB

©2021 The Coca-Cola Company. All rights reserved.

Improved Chill EDLP | FEATURE

Biggest & best

chilled and frozen EDLP! NEW SHOPPING LIST JAMIE OLIVER PASTA Aubergine Parmigiana Tortelloni NEW Case size: 8x250g Promo WSP: £11.99 RSP: £2.50 CONSUMER DEAL: ANY 2 FOR £4 POR: 25.1% Aubergine Parmigiana Tortelloni NEW Case size: 1x250g Promo WSP: £1.50 RSP: £2.50 CONSUMER DEAL: ANY 2 FOR £4 25.0% Bolognese Tortelloni Fresh Pasta NEW Case size: 8x250g Promo WSP: £11.99 RSP: £2.50 CONSUMER DEAL: ANY 2 FOR £4 POR: 25.1% Bolognese Tortelloni Fresh Pasta NEW Case size: 1x250g Promo WSP: £1.50 RSP: £2.50 CONSUMER DEAL: ANY 2 FOR £4 POR: 25.0% Spinach & Ricotta Ravioli NEW Case size: 8x250g Promo WSP: £11.99 RSP: £2.50 CONSUMER DEAL: ANY 2 FOR £4 POR: 25.1% Spinach & Ricotta Ravioli NEW Case size: 1x250g Promo WSP: £1.50 RSP: £2.50 CONSUMER DEAL: ANY 2 FOR £4 POR: 25.0% Tomato & Ricotta Sauce NEW Case size: 9x200g Promo WSP: £13.50 RSP: £2.20 CONSUMER DEAL: ANY 2 FOR £4 POR: 25% Tomato & Ricotta Sauce NEW Case size: 1x200g Promo WSP: £1.50 RSP: £2.20 CONSUMER DEAL: ANY 2 FOR £4 POR: 25.0%

Premier has unveiled its biggest and best ever selection of chilled and frozen Every Day Low Pricing promotions to help retailers drive footfall, sales and profits in this vital category.

T

he chilled and frozen category has been an important and growing category in independent retail for many years but over the last 12 months, the role of chilled and frozen has increased dramatically. With so many shoppers choosing to shop locally, the range and volume of products that they regularly buy from their nearby Premier store has grown in tandem.

This shift is particularly important in the chilled and frozen category as shoppers simply expect to be able to find everything they need on their visit to your store, whether they’re

shopping for the breakfast, lunch or evening meal occasions, or whether they are just looking for a tasty great value snack throughout the day.

Recognising this trend, Premier recently unveiled its biggest and best range of chilled and frozen Every Day Low Pricing (EDLP) promotions.

LOCKED DOWN DEALS These promotions have been carefully planned to maximise footfall, sales and profits for Premier retailers and prices have been guaranteed all the way through until 1st June to give retailers the confidence they need to buy April 2021 TalkingShop

35

• MADE WITH 100% BRITISH APPLES. • apples sourced within 40 miles

of the mill.

• LEFTOVER apple waste is turned

into green energy.

• Huge INVESTMENT IN TV, SOCIAL AND

SAMPLING CAMPAIGNS THROUGHOUT THE SUMMER. • Pack formats available to order:

4x440ml and 10x440ml.

STOCK UP TODAY

What are your views? Call 0141 222 5380 or email talkingshop@55north.com

NEW

SHOPPING LIST YOGHURTS & CHILLED DESSERTS Cadbury Pots Of Joy Cadbury’s Dairy Milk 4 Pack NEW Case size: 4x65g Promo WSP: £4.80 RSP: £2.50 CONSUMER DEAL: ONLY £1.50 POR: 20% Cadbury POJ Caramel 4 Pack NEW Case size: 4x65g Promo WSP: £4.80 RSP: £2.50 CONSUMER DEAL: ONLY £1.50 POR: 20%

Promotions locked down until

1st June 2021

Nomadic Strawberry Case size: 6x169g Promo WSP: £3.60 RSP: £1.65 CONSUMER DEAL: ONLY £1 POR: 40% Nomadic Oat Cluster Chocolate Case size: 6x169g Promo WSP: £3.60 RSP: £1.65 CONSUMER DEAL: ONLY £1 POR: 40% Onken Cherry Biopot Case size: 6x450g Promo WSP: £5.25 RSP: £1.59 CONSUMER DEAL: ANY 2 FOR £2.50 POR: 30% Onken Biopot Fat Free Strawberry Biopot Case size: 6x450g Promo WSP: £5.25 RSP: £1.59 CONSUMER DEAL: ANY 2 FOR £2.50 POR: 30% Onken Vanilla Fat Free Biopot Case size: 6x450g Promo WSP: £5.25 RSP: £1.59 CONSUMER DEAL: ANY 2 FOR £2.50 POR: 30% Onken Natural Set Biopot Case size: 6x500g Promo WSP: £5.25 RSP: £1.59 CONSUMER DEAL: ANY 2 FOR £2.50 POR: 30% Onken Fat Free Natural Biopot Case size: 6x450g Promo WSP: £5.25 RSP: £1.59 CONSUMER DEAL: ANY 2 FOR £2.50 POR: 30% Muller Crunch Corner NEW Case size: 2x6x130g Promo WSP: £3.20 RSP: £3.00 CONSUMER DEAL: ONLY £2.25 POR: 28.9% Muller Crunch Corner NEW Case size: 2x6x130g Promo WSP: £3.20 RSP: £3.00 CONSUMER DEAL: ONLY £2.25 POR: 28.9% Muller Fruit Corner NEW Case size: 2x6x130g Promo WSP: £3.20 RSP: £3.00 CONSUMER DEAL: ONLY £2.25 POR: 28.9%

SHOPPING LIST ICE CREAM Cadbury Caramel Ice Cream PM325 NEW Case size: 6x480ml Promo WSP: £10.98 RSP: £3.25 CONSUMER DEAL: ONLY £2.75 POR: 20.1% Cadbury Caramel Ice Cream PM325 NEW Case size: 1x480ml Promo WSP: £1.83 RSP: £3.25 CONSUMER DEAL: ONLY £2.75 POR: 20.1% Cadbury Ice Cream PM325 NEW Case size: 6x480ml Promo WSP: £10.98 RSP: £3.25 CONSUMER DEAL: ONLY £2.75 POR: 20.1% Cadbury Ice Cream PM 325 NEW Case size: 1x480ml Promo WSP: £1.83 RSP: £3.25 CONSUMER DEAL: ONLY £2.75 POR: 20.1% Cadbury Flake Ice Cream PM325 NEW Case size: 6x480ml Promo WSP: £10.98 RSP: £3.25 CONSUMER DEAL: ONLY £2.75 POR: 20.1% Cadbury Flake Ice Cream PM 325 NEW Case size: 1x480ml Promo WSP: £1.83 RSP: £3.25 CONSUMER DEAL: ONLY £2.75 POR: 20.1% Cadbury Oreo Ice Cream PM325 NEW Case size: 6x480ml Promo WSP: £10.98 RSP: £3.25 CONSUMER DEAL: ONLY £2.75 POR: 20.1%

in confidence and shout about the promotions to shoppers.

Value has never been more important to shoppers, so guaranteeing them fantastic pricing on an outstanding range of chilled and frozen products from big-name brands as well as hugely popular own brand lines is the key to unlocking more growth in the future.

With specially discounted WSPs across the entire range, retailers can be sure that they are securing excellent PORs on every sale.

To help retailers communicate that great quality and value to shoppers, Premier retailers

have been sent a bespoke POS kit to make the promotions unmissable in-store. It’s also a great idea to feature these amazing EDLP deals in your social media posts to help drive footfall and bring new shoppers to your store.

OUTSTANDING VALUE The range of shopper promotions available under this biggest and best chilled and frozen EDLP deal includes all key products such as dairy, yoghurts, chilled desserts, meal solutions, fruit juices, chilled coffees, and ice cream.

Sure to be popular with

Cadbury Oreo Ice Cream PM 325 NEW Case size: 1x480ml Promo WSP: £1.83 RSP: £3.25 CONSUMER DEAL: ONLY £2.75 POR: 20.1% Magnum Classic Ice Cream Case size: 10x4x110ml Promo WSP: £18.30 RSP: £3.20 CONSUMER DEAL: ONLY £2.75 POR: 20.1% Magnum Classic Ice Cream Case size: 1x4x110ml Promo WSP: £1.83 RSP: £3.20 CONSUMER DEAL: ONLY £2.75 POR: 20.1% Magnum White Case size: 10x4x110ml Promo WSP: £18.30 RSP: £3.20 CONSUMER DEAL: ONLY £2.75 POR: 20.1% Magnum White Case size: 1x4x110ml Promo WSP: £1.83 RSP: £3.20 CONSUMER DEAL: ONLY £2.75 POR: 20.1%

NEW April 2021 TalkingShop

37

®

THE UK’s NO.1 BRAND Robinsons is growing 16.2% year on year across convenience and impulse**

*

What are your views? Call 0141 222 5380 or email talkingshop@55north.com

SHOPPING LIST DRINKS Yazoo Strawberry Flavour Milk PM100 NEW Case size: 10 x 400ml Promo WSP: £4.49 RSP: £1.00 CONSUMER DEAL: ANY 2 FOR £1.50 POR: 40.1% Yazoo Chocolate Flavour Milk PM100 NEW Case size: 10 x 400ml Promo WSP: £4.49 RSP: £1.00 CONSUMER DEAL: ANY 2 FOR £1.50 POR: 40.1% Yazoo Banana Flavour Milk PM100 NEW Case size: 10 x 400ml Promo WSP: £4.49 RSP: £1.00 CONSUMER DEAL: ANY 2 FOR £1.50 POR: 40.1% Yazoo Chocolate Hazelnut PM100 TO CLEAR Case size: 10 x 400ml Promo WSP: £4.49 RSP: £1.00 CONSUMER DEAL: ANY 2 FOR £1.50 POR: 40.1% Tropicana Smooth Orange PM100 Case size: 8 x 250ml Promo WSP: £3.75 RSP: £1.00 CONSUMER DEAL: ANY 2 FOR £1.50 POR: 25% Tropicana Original Orange PM100 Case size: 8 x 250ml Promo WSP: £3.75 RSP: £1.00 CONSUMER DEAL: ANY 2 FOR £1.50 POR: 25%

shoppers is a range of high impact buy-oneget-one-free deals on a range of Starbucks chilled coffee drinks – and retailers still secure a stimulating POR of 20% and above.

Some great deals are available for shoppers in the chilled desserts category. Multipacks of Muller Corners come with a great on–shelf price of £2.25, while maintaining the POR at 20%. Large pots of Onken yoghurts are on chiller shelves with a 2 for £2.50 deal at a POR of 30%, while new Cadbury Pots of Joy desserts are retailing at £1.50, a great saving for the shopper against the standard RSP of £2.50 and offering 20% POR for Premier retailers.

In frozen, Cadbury ice cream tubs are available at a great EDLP of £2.75 for packs pricemarked at £3.25 – with POR of over 20% even at the lower price.

Dinnertime is taken care of with over 25% POR on a new range of Jamie Oliver fresh pasta products with a great consumer deal of 2 for £4, while among some great deals on daily essentials is 2 for £2 on Utterly Butterly tubs pricemarked at 1.89 (POR 20%).

Also, there is a brilliant deal of 2 for £1.50 across the range of Yazoo flavoured milk, at a POR for the retailer of 40%.

STOCK UP! With such a fantastic array of chilled and frozen EDLP promotions available, it’s vital that retailers stock up well and make sure that they have enough stock available to meet the increased shopper demand that these promotions will drive.

SHOPPING LIST DAIRY Utterly Butterly PM189 NEW Case size: 8x500g Promo WSP: £6.39 RSP: £1.89 CONSUMER DEAL: TWO FOR £2 POR: 20.1% Country Life Block PM175 Case size: 10x200g Promo WSP: £11.99 RSP: £1.75 CONSUMER DEAL: TWO FOR £3 POR: 20.1% Cathedral City Mature Cheddar Case size: 10x350g Promo WSP: £16.99 RSP: £2.99 CONSUMER DEAL: ONLY £2.49 POR: 31.8% Cathedral City Extra Mature Cheddar Case size: 10x350g Promo WSP: £16.99 RSP: £2.99 CONSUMER DEAL: ONLY £2.49 POR: 31.8% Cathedral City Mature Lighter Cheddar Case size: 10x350g Promo WSP: £16.99 RSP: £2.99 CONSUMER DEAL: ONLY £2.49 POR: 31.8%

Tropicana Orange & Mango PM100 Case size: 8 x 250ml Promo WSP: £3.75 RSP: £1.00 CONSUMER DEAL: ANY 2 FOR £1.50 POR: 25% Copella Apple Juice PM100 Case size: 8 x 250ml Promo WSP: £3.75 RSP: £1.00 CONSUMER DEAL: ANY 2 FOR £1.50 POR: 25% Starbucks Chilled Latte NEW Case size: 10 x 220ml Promo WSP: £7.89 RSP: £1.99 CONSUMER DEAL: BUY ONE GET ONE FREE POR: 20.7% Starbucks Chilled Cappuccino NEW Case size: 10 x 220ml Promo WSP: £7.89 RSP: £1.99 CONSUMER DEAL: BUY ONE GET ONE FREE POR: 20.7% Starbucks Doubleshot NEW Case size: 10 x 220ml Promo WSP: £8.59 RSP: £1.99 CONSUMER DEAL: BUY ONE GET ONE FREE POR: 28.1% Chocomel Can Milk Drink NEW Case size: 12x250ml Promo WSP: £7.99 RSP: £1.69 CONSUMER DEAL: ONLY £1 POR: 33.4% Chocomel Milk Drink NEW Case size: 6x1l Promo WSP: £6.99 RSP: £2.50 CONSUMER DEAL: ONLY £1.49 POR: 21.8% Naked Green Juice Smoothie NEW Case size: 8 x 360ml Promo WSP: £9.49 RSP: £2.69 CONSUMER DEAL: ONLY £2 POR: 28.8% Naked Blueberry Smoothie NEW Case size: 8 x 360ml Promo WSP: £9.49 RSP: £2.69 CONSUMER DEAL: ONLY £2 POR: 28.8% Naked Lean Kiwi & Cucumber NEW Case size: 8 x 360ml Promo WSP: £9.49 RSP: £2.69 CONSUMER DEAL: ONLY £2 POR: 28.8% Naked Lean Watermelon & Raspberry NEW Case size: 8 x 360ml Promo WSP: £9.49 RSP: £2.69 ONLY £2 POR: 28.8% Naked Red Machine NEW Case size: 8 x 360ml Promo WSP: £9.49 RSP: £2.69 CONSUMER DEAL: ONLY £2 POR: 28.8% Naked Mango Machine Smoothie NEW Case size: 8 x 360ml Promo WSP: £9.49 RSP: £2.69 CONSUMER DEAL: ONLY £2 POR: 28.8%

BOGOFs Available on Starbucks chilled coffee drinks.

April 2021 TalkingShop

39

To purchase these products now, visit www.booker.co.uk

Ones to

watch

A selection of key products that will deliver for you in-store

All lines are sugar-free, and suitable for vegans and vegetarians

Magic mountains WHAT? MOUNTAIN MIST WATER WHEN? AVAILABLE NOW WHY? The Mountain Mist range, exclusive to Booker, has been relaunched with a new look and two new flavours – Berries & Cherries and Orange & Mango. Strong colour coding has been introduced across the range and the 12 x 500ml format is ideal for easy handling and grab-and-go impulse sales. Each bottle offers 56.7% POR and a cash profit of 39p at the suggested RSP of 69p.

WHO? The waters are available in both still and sparkling styles, in the same four flavours for each: Berries & Cherries, Orange & Mango, Lemon & Lime and Pineapple & Passion Fruit. The products are made with pure Northumbrian spring water, filtered naturally through mineral–rich rocks and bottled at source in the UK. All lines are sugar-free, and suitable for vegans and vegetarians.

WHERE TO STOCK? With impulse soft drinks and waters for tasty, healthy hydration on the go.

MOUNTAIN MIST CASE SIZE: 12 X 500ML WSP: £2.99 RSP: £0.69 POR: 56.7%

40 TalkingShop

April 2021

To purchase these products now, visit www.booker.co.uk

New energy excitement WHAT? MONSTER MULE AND MONSTER JUICED MONARCH WHEN? AVAILABLE NOW WHY? As much as 72% of the energy sector’s growth over the last year has come from new products (Nielsen), so two new lines added to the Monster range will add interest and excitement to the fixture and be a stimulus for additional sales and profits for retailers. Energy drinks are worth a significant £667m to the convenience channel, and are now the largest soft drinks segment overall, accounting for one in three on-the-go soft drinks sold in convenience in GB (all figures: Nielsen).

energy drink in GB. Monster Juiced Monarch uses real fruit juice to create maximum taste, bringing together a mix of peach and nectarine. Monster Mule is pricemarked at £1.35, while Monster Monarch is marked at £1.45.

WHERE TO STOCK? In the soft drinks chiller, alongside other energy products.

It helps the shopper to navigate the fixture more easily if brands are grouped within each sub-sector – Traditional, Zero Sugar, Flavoured and Performance Energy.

MONSTER MULE PM 1.35 CASE SIZE: 12 X 500ML WSP: £8.09 RSP: £1.35 POR: 40%

WHO? Monster Mule is an energy twist on the iconic Moscow Mule drink, and is described as the first ginger-flavoured

MONSTER MONARCH PM 1.45 CASE SIZE: 12 X 500ML WSP: £8.99 RSP: £1.45 POR: 38%

Fruit flavoured energy

Active hydration

WHAT? RUBICON RAW

WHAT? MONSTER HYDROSPORT STRIKER AND CHARGE

WHEN? AVAILABLE NOW

WHEN? AVAILABLE NOW

WHY? An innovative new entrant to the energy market, Rubicon Raw is made with 20% real fruit juice, together with caffeine from green coffee beans and B-vitamins to provide a big energy hit that is full of flavour. The range comprises three variants – Raspberry & Blueberry, Orange & Mango and Cherry & Pomegranate – made using natural flavours and no artificial colours. The 500ml cans are pricemarked at £1.29.

WHY? Monster HydroSport is non-carbonated for easy drinking, with an invigorating flavour, backed by Monster’s acclaimed energy blend. Striker is a refreshing blend of lemon and lime flavours, while Charge is a light, tropical–flavoured blend of orange and pineapple. Both lines are zero-sugar.

WHO? The product performed exceptionally well in research, with four in every five Big Can Energy drinkers expressing a positive intent to buy (JVA), Rubicon Raw is an opportunity for retailers to take advantage of innovative NPD that meets the needs of today’s energy drinker. The launch will be supported by a £1.5 million consumer, social and shopper marketing campaign designed to raise awareness and encourage trial.

WHERE TO STOCK? In the chiller, as an alternative to other large can energy drinks.

WHO? Monster HydroSport is formulated with magnesium, caffeine and B vitamins, designed to contribute to increased concentration, electrolyte balance, muscle function and the reduction of tiredness and fatigue. Display it in locations where it will be seen by active individuals looking to hydrate and get an energy boost before or after exercise.

WHERE TO STOCK? In the soft drinks chiller.

MONSTER HYDROSPORT STRIKER PM£1.49 MONSTER HYDROSPORT

RUBICON RAW ORANGE & MANGO, RASPBERRY & BLUEBERRY,

CHARGE PM£1.49

CHERRY & POMEGRANATE

CASE SIZE: 12X650ML WSP: £9.99

CASE SIZE: 12X500ML WSP: £7.89 RSP: £1.29PM POR: 38.8%

RSP: £1.49 POR: 32% April 2021 TalkingShop

41

To purchase these products now, visit www.booker.co.uk

SCOTLAND & WALES MUP 10-pack RSP: £10.12 POR: 20.6%

Lager brewed the ale way WHAT? TETLEY’S NO.4 PREMIUM LAGER 4.6% ABV WHEN? AVAILABLE NOW

WHY? Premium lager is the number one segment of the beer category with 28% value and 29% volume share (Nielsen) and has welcomed 919,000 new beer drinkers in the past year (Kantar).

Tetley’s have added a new brew which delivers on taste and appeals to standard lager and ale drinkers looking for “better”.

WHO? Tetley’s have used their unique dual strain ale yeast and premium lager hops for the first time in their history to create a totally new kind of premium lager, packed with both taste and flavour, to satisfy shoppers who want to trade up. It’s for those who like the refreshment of lager but with the smoothness and taste of ale.

WHERE TO STOCK? On the main beer fixture alongside other premium lager brands. The 660ml format is designed to slot into your 2 for £4 basket and the 10x440ml in your £10 basket.

TETLEY’S NO.4 PREMIUM LAGER 4.6% ABV CASE SIZE: 8X660ML WSP: £9.99 RSP: £2.49 OR 2 FOR £4 POR: 39.8% (£2.49), 25.1% (2 FOR £4) CASE SIZE: 2X10X440ML WSP: £13.39 RSP: £10.99 OR £10 BASKET POR: 26.8% (£10.99), 19.7% (£10)

Berry good move

Gluggable Aussie shiraz

WHAT? TANGO SUGAR FREE DARK BERRY

WHAT? JAM SHED SHIRAZ

WHEN? AVAILABLE NOW

WHEN? AVAILABLE NOW

WHY? The addition of Dark Berry to the Tango range combines the taste of sweet, tangy raspberries and rich blackberries. As a sugar-free line, it ensures shoppers don’t have to compromise on taste when choosing a healthier option.

The Dark Berry launch will be supported with a digital and in-store activity to drive trial and awareness. From May the brand will also feature on TV, BVOD and Digital, featuring the return of the Tanguru.

WHY? Jam Shed is the fastest growing wine in the Top 50 UK wine brands, is the UK’s 8th largest Australian wine brand and 25th wine brand overall, says the company. Worth £35m at retail sales value and enjoying +157% value growth year on year, the brand is the second-largest contributor in value to the Australian wine category. Over 5.7million bottles of Jam Shed are sold every year, with a high purchase frequency among shoppers of 3.4 times over 12 weeks, and the brand achieves a 6.8% engagement rate on Facebook and Instagram.

The new flavour is available in £1 pricemarked 500ml bottles and 330ml cans.

WHO? Sugar-free choices are of particular importance in the fruit carbonates segment, having grown +18% in the last two years (Nielsen). Over the last year, the pandemic has accelerated health trends, with the value of low-calorie drinks up +7.7% within total soft drinks (IRI). Sugar is a key consideration for shoppers, with 33% trying to reduce it in their diet by purchasing sugar free soft drinks (IGD, Lumina).

WHERE TO STOCK? In the soft drinks chiller, offering additional choice alongside products from the Tango range and other fruit carbonates.

TANGO SUGAR FREE DARK BERRY

WHO? The wine gets its name from an old jam shed in South Australia where the company first started producing wine.

Jam Shed is all about delicious, gluggable wine, and Premier retailers have the opportunity to bring this delicious wine to ‘true wine lovers’ in their neighbourhood.

WHERE TO STOCK? The wine should be stocked on the red wine fixture to drive sales and profits

CASE SIZE: 24 X 330ML WSP: £6.49 RSP: £0.80 POR: 59.4%

JAM SHED SHIRAZ

CASE SIZE: 12 X 500ML PM

CASE SIZE: 6 X 75CL WSP: £25.95 RSP: £6.49

WSP: £6.19 RSP: £1 POR: 38.1%

POR: 20%

42 TalkingShop

April 2021

To purchase these products now, visit www.booker.co.uk

Orange is the new pack

Rosé Italian style

WHAT? CADBURY DAIRY MILK ORANGE TABLET GROUP EXCLUSIVE

WHAT? CANTI PROSECCO ROSÉ

WHEN? AVAILABLE NOW

WHEN? AVAILABLE NOW

WHY? An orange-infused version of the iconic branded Cadbury Dairy Milk chocolate tablet, yet another Group exclusive, is bound to be a sought-after item for shoppers, boosting incremental spend and profits for Premier retailers. The tablet is a group exclusive for a 15-week period, and offers 20% POR to Premier retailers at the launch RSP of £2.

WHY? Following the success of Canti Prosecco Millesimato, Canti has now launched a Prosecco Rosé.

The wine has a bright pink colour and a delicate, floral and pleasantly fruity aroma, followed by delicate hints of red fruits and violets reminiscent of Pinot Noir.

GROUP EXCLUSIVE

WHO? The high-profile excitement following the launch of Orange Twirl in 2019 shows that orange is a hugely popular flavour to combine with chocolate and proves that shoppers will be highly motivated to seek out new variants of their favourite confectionery brands. Secondary siting of the tablet in-store to encourage trial and impulse purchasing is strongly encouraged.

WHO? Since the launch of the Canti brand in 2002, sales have constantly increased and today Canti is sold in 55 markets worldwide. The UK is the key market for this prosecco, described as having “the Italian character suitable for any special occasion”.

WHERE TO STOCK? High-visibility sites to take advantage of the exclusivity.

WHERE TO STOCK? Stock the line alongside other Proseccos

CADBURY DAIRY MILK ORANGE

CANTI PROSECCO ROSÉ

CASE SIZE: 17X180G WSP: £22.65 RSP: £2.00 POR: 20%

CASE SIZE: 6 X 75CL WSP: £33.55 RSP: £8.49 POR: 21.0%

Earn your stripes WHAT? KITKAT ZEBRA WHEN? AVAILABLE NOW WHY? KitKat Zebra is a new take on the classic four–finger snack, featuring the same crispy wafer on a dark chocolate base, but instead topped with marbled dark and white chocolate. The stripy pattern on the bar and matching packaging is designed to give KitKat fans the best of both worlds - combining rich dark and white chocolate with the familiar crispy wafer.

WHO? With its creamy chocolate coating and crispy wafer filling, the original four-finger KitKat bar is still a firm favourite in Britain. The Zebra version provides an exciting new twist appealing to lovers of white and dark chocolate and those shoppers seeking out innovation in their impulse snacks.

WHERE TO STOCK? With impulse confectionery bars, adjacent to the standard four-finger KitKat. KITKAT ZEBRA CASE SIZE: 27 X 41.5G WSP: £14.29 RSP: 85p POR: 25.3%

April 2021 TalkingShop

43

KP SNACKS BIGGEST EVER £1 PMP RANGE

NEW £1 PMPs

M265045

N£E1 PW MP

N£E1 PW MP

M265046

KP SNACKS £1 PMP RANGE,

*AC Nielsen, Total Impulse MAT 30.01.2021

GROWING +18% YOY!*

STOCK UP TODAY

PricesDown

FANTASTIC OPPORTUNITIES TO SAVE ON COSTS AND BOOST YOUR PROFITS

Cool profits with frozen meal deal Deal runs until June 1st Premier retailers can boost basket spend and profits with a sensational frozen meal deal on leading pizza and ice cream brands.

P

remier is helping retailers capitalise on the growth of family nights in with a fantastic frozen meal deal for shoppers.

The deal offers any two Goodfella’s Thin Pizzas and a 465ml tub of Ben & Jerry’s ice cream, all for just £4.50 - representing an incredible saving of £4.75 on the combined RSPs of the products in the deal.

And what is more, because of the great prices , retailers are making more than 20% POR on the promotion, not to mention boosting your average basket spend and cash through your tills while enhancing your reputation locally as a store offering

Product

Case size

WSP

RSP

Goodfella’s Thin Pepperoni PM2.50

7x332g

£7.00

£2.50

Goodfella’s Thin Margherita PM2.50 7x345g

£7.00

£2.50

B&J Choc Fudge Brownie Ice cream 8x465ml

£10.64

£4.25

B&J Cookie Dough Ice Cream

8x465ml

£10.64

£4.25

B&J Phish Food Ice Cream

8x465ml

£10.64

£4.25

great value.

Some of the most sought-after lines in the brands’ portfolios have been selected for the deal, with either the 332g Goodfella’s Stonebaked Thin Pepperoni or the 345g Thin Margherita included.

These are already pricemarked at £2.50, so the £4.50 combined offer will look like sensational value to the shopper!

Offering exceptional choice too, the meal deal offers shoppers the chance to pick their favourite out of Ben & Jerry’s Chocolate Fudge Brownie, Cookie Dough or Phish Food 465ml ice cream tubs.

The offer runs until June 1st.

Consumer Deal

POR

Buy any 2 Goodfella Thin Pizzas and a tub of B&J Ice Cream for £4.50

20.4%

April 2021 TalkingShop

45

CODE: M267087

BetterService IDEAS TO GIVE YOUR BUSINESS THE EDGE

Join Premier Tobacco Club and make up to £5k more profit The Premier Tobacco Club offers lower WSPs to members, delivering increased PORs, competitive RSPs and increased footfall so it’s time to sign up, if you haven’t already.

EXCLUSIVE PRICING!

T

obacco remains a massively important category for Premier retailers and is one of the biggest footfall drivers of all. Despite the pressure on the category from increasingly tough legislation and the growth of alternatives like vaping and other nicotine replacement products, the tobacco category remains extremely resilient.

Consequently, it’s a category that Premier retailers still need to manage carefully if they are to maximise sales and, most importantly, profits.

Premier recognised this requirement a long time ago and responded with the launch of the Premier Tobacco Club, a fantastic

tool to help retailers add an additional 2% POR to every sale of qualifying products.

How does it work? The Premier Tobacco Club is extremely simple and offers retailers specially discounted WSPs on a range of best-selling cigarette and roll-your-own (RYO) products. Those reduced WSPs have been carefully managed to deliver an extra 2% POR on every line.

To gain access to the Club, all that retailers have to do is agree to set their RSPs to the levels highlighted in the tables featured in this article. Once you’ve done that, you’ll see the lower WSPs charged on your invoice, no credits required.

It’s that simple!

EARN UP TO £5K EXTRA PROFIT!

PROFIT BOOSTER From then on, it’s simply a case of maintaining good stock levels on the 12 top-

April 2021 TalkingShop

47

PREMIER TOBACCO CLUB l Enhanced wholesale prices l Competitive retail prices l Better POR l Contact your RDM for details

12

LINES the best value to your selling lines featured in the shoppers which will Premier Tobacco Club and INCLUDED bring them to your watching the extra profit IN PREMIER store time and again. mount up in the till.

TOBACCO And when they Premier has calculated visit your store for their that by joining the Club, CLUB cigarettes or RYO products, retailers can earn an extra the chances are they will also £5,000 profit a year, a fantastic pick up additional lines, boosting return for such a simple and easy to your basket spend and further increasing implement initiative.

As well as reaping the benefit of extra your sales and profits. profits, the Premier Tobacco Club also helps ensure that your store is offering competitive MARKET TRENDS pricing on these key lines, something that The latest Nielsen market will help grow footfall even further and data confirms this therefore generate additional sales. shift towards shoppers working harder than COMPETITIVE PRICING Ensuring competitive pricing in the tobacco ever to seek EXTRA POR category is important. The last 12 months out value. That ON EVERY have ensured that shoppers are more focused has led to strong PRODUCT on value than ever before and nowhere is growth in RYO this more vital than in the tobacco category. tobacco and a Tobacco has long been among the most continuing shift to the important footfall drivers in independent value end of the cigarette retailing so by selling the feature Tobacco market. This reinforces the need to Club lines at RSP, you are guaranteeing offer great value by selling at RSP MORE

2%

Â

PREMIER TOBACCO CLUB - CIGARETTES Product

Standard

Club

WSP

WSP

Players SK Green Filter 10x20s

£74.19

£72.60

Players KS Real Red 10x20s

£73.39

£71.80

Players SK Real Red 10x20s

£73.39

L&B KS Blue Real Blue 10x20s

£74.51

Carlton SK Green Filter 10x20s Carlton King Size Red 10x20s Carlton SK Red 10x20s

RSP

Standard

Club

POR

POR

Saving

£9.50

6.3%

8.3%

£1.59

£9.50

7.3%

9.3%

£1.59

£71.80

£9.50

7.3%

9.3%

£1.59

£72.93

£9.50

5.9%

7.9%

£1.58

£74.51

£72.93

£9.50

5.9%

7.9%

£1.58

£74.51

£72.93

£9.50

5.9%

7.9%

£1.58

£74.51

£72.93

£9.50

5.9%

7.9%

£1.58

Prices correct at time of print and may be subject to change.

April 2021 TalkingShop

49

45%

OF TOBACCO SALES NOW RYO

EARN UP TO £5K EXTRA PROFIT!

[SOURCE: IMPERIAL TOBACCO]

PREMIER TOBACCO CLUB - RYO Product WSP

Standard WSP

Club POR

RSP POR

Standard

Club

Saving

Gold Leaf + Papers 5 x 50g

£78.75

£77.00

£21.00

10%

12%

£1.75

Gold Leaf + Papers 5 x 30g

£48.00

£46.93

£12.80

10%

12%

£1.07

Riverstone 5 x 30g

£49.12

£48.05

£12.80

7.9%

9.9%

£1.07

L&B Original 5 x 30g

£49.12

£48.05

£12.80

7.9%

9.9%

£1.07

L&B Original 5 x 50g

£80.72

£78.97

£21.00

7.8%

9.8%

£1.75

Prices correct at time of print and may be subject to change.

Additionally, it’s worth and also highlights the vital bearing in mind that the trend importance of having a great towards ‘dual’ smoking value RYO offering. continues to grow with Imperial Tobacco more and more shoppers estimates that RYO now RYO CURRENT switching between accounts for around cigarettes and RYO 45% of all tobacco sales RATE OF products. In fact, Imperial and the RYO category GROWTH Tobacco estimates that is currently growing at a quarter of adult smokers 30%. The Premier Tobacco are now dual smokers - so it’s Club offers great quality and clearly critical to maintain a strong fantastic value RYO products from key brands like Gold Leaf, L&B and product range across all categories. By Riverstone that let retailers capitalise on joining the Premier Tobacco Club, retailers this major trend, while growing profits at can achieve this quickly and easily, while also boosting their PORs on every sale. the same time.

30%

{

RETAILER VIEW MANDEEP SINGH Premier Singh’s, Sheffield “Joining the Premier Tobacco Club is a sensible thing to do.

It’s a no-brainer, really.

The additional profit on sales is very welcome, and makes a big difference to the bottom line as you are earning more on every sale of popular brands.

“We all trade in a competitive marketplace and so sticking to the RSP is necessary anyway, and to get guaranteed extra profit for doing this is a deal well worth having.”

The Premier Tobacco Club offers retailers specially discounted WSPs on a range of best-selling cigarette and roll-your-own products, boosting PORs by an extra 2%.

}

FOR MORE INFORMATION, SPEAK TO YOUR RDM TODAY! April 2021 TalkingShop

51

Product

Pack size

Midas code

McVities Hobnobs Chocolate Brownie

12x262g

M266199

McVities Hobnobs Sticky Toffee Pudding

12x262g

M266198

BetterService IDEAS TO GIVE YOUR BUSINESS THE EDGE

Get savvy with social media

RETAILER VIEW GRAHAM WATSON Premier Watson’s Grocers, Moniaive “Most of our shoppers, particularly the younger ones, are on social media so as a business you have to be on there as well. Facebook is probably the most popular, and it’s the one that seems to have the most effect when you post something. The shoppers are looking at Facebook all the time so it’s important that we can be seen on there too.”

If you have yet to fully exploit the opportunites offered by social media, then read on and let our beginners’ guide help you take those important first steps into the digital world.

S

ocial and digital media is one of the most effective means of communicating with your existing shoppers, as well as grabbing the attention of new potential shoppers in your locality.

Social media is easy to access, is widely used by the general public and, in its simplest forms, is completely free. Many Premier retailers have already enjoyed great success with their social and digital media presence, boosting footfall and basket spend and increasing awareness of their stores and their value to the communities they serve.

If you have not already been using social or digital media to drive business in your store, then it’s a great opportunity that may be worth considering - but making that first foray into the digital world can be daunting for the inexperienced.

To meet this need, Premier has created a Social Media and Digital Retailer Guide, so look out for this in the coming weeks and ask your RDM for a copy. In the meantime, Talking Shop is here to give you some highlights from the guide and key pointers to start giving your store an effective digital and social media MORE presence.

Â

EYE CATCHING DISPLAY: Animations of special deals are available to share on your social media pages.

April 2021 TalkingShop

53

STOCK

.

E G N A R T H G THE RI US K S G TH N I W M O R R O G F R Y E R P O THE TOP 10 NT FOR 69% OF CATEG AC C O U

THE MUST STOCK RANGE FROM MONSTER

T SKU IN 3RD BIGGEFST DRINKS TOTAL SO

LORIE SKU IN NO.1 LOW CRAGY SECTOR THE ENE

RED NO 1 FLAVORUINK E N E R GY D

URED NO.2 FLAVDORINK E N E R GY

IO T STIMULAT 3RD BIGGESIN GB AND IS BRAND H £41M WO RT

Energy drinks are big business so it’s important to get your range right. To find out more about the right range for you visit Sales Supercharged. The exciting new retailer support initiative from Monster. Learn which products are really driving sales.

How to give your chiller more merchandising muscle. And get the low down on all the latest consumer trends. You’ll even get the chance to grab some free stock.

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®

®

N

RETAILER VIEW SIVA RUBAN Allsorts Premier Express, Surrey “We saw a lot of new faces in the store during the first lockdown period, so there were lots of shoppers who we didn’t previously see that found us somehow. At times like this, people search on their phones for stores that are close by, so showing up on Google is important for bringing new customers in to the store and then you have the chance to keep them for the long term.”

WHAT TO INCLUDE ON YOUR FACEBOOK PAGE l A picture or video of your store – or something branded. l Your logo – ideally as it appears above your store l Your address details

GET GOOGLING

An important first step is to make sure that your store shows up on Google searches and maps. Google is one of the most important channels your business should be appearing on – it has over 2 billion monthly users with 3.8 million searches take place every minute!

In order to ensure useful information about your business appears alongside any local area search, there are a couple of simple steps to take.

If your business already shows up as a location on Google maps, you simply need to “claim” it. In the panel containing the address/hours/phone click on the link saying

saying ‘Own this Business?’ and continue from there. Remember to input information useful to a potential shopper: business name, opening hours, and phone number.

If possible, add pictures too – potential shoppers will want to see photos of your business, so the better the pictures and the more of them, the more it will attract the shopper.

If your business is a new build, you will need to register it with Google. In this case, there is a step-by-step guide on the platform to help you get set up.

MAKE NEW FRIENDS Setting up a social media presence is easy to do, but it is important to remember that it is an ongoing commitment, not just a one-off. Platforms such as Facebook are interactive, and users are both hungry for new information and likely to make comments of their own on your page, so it is very important to keep posting new content

and to monitor the activity on the page itself.

Retailers who wish to get involved with social media should consider the following: l You need to post regularly to keep the shopper engaged. l Keeping a constant stream of interesting material like photos, videos, recipes etc. is difficult, and can be time-consuming.

On sites like Facebook, it’s important to update your page as often as is practical.

Shoppers like to see new content when they visit your page.

Be patient, as you may not attract much attention to start with unless you are investing money in advertising.

By having a social media presence, you are potentially opening up a channel for customer complaints that should be monitored frequently and with care.

Everything you post, and almost every interaction you have with your shoppers, will be in the public eye. MORE

Â

April 2021 TalkingShop

55

HOW TO SET UP A FACEBOOK PAGE

You must first set up a Facebook account in order to create a Facebook page.

Simply go to www. facebook.com and follow the home page instructions to set up an account. Once that’s done, you can set up a page.

Pages are for businesses, brands, organisations and public figures to share their stories and connect with people. Pages can be customised with stories and events, and people who “like” or follow a particular page can receive updates from it in their personal news feed.

To create a page: l Go to facebook.com/ pages/create l Click to choose a page category (choose local business or place) l Select a more specific category from the dropdown menu and fill out the required information (choose supermarket/convenience store) l Click ‘Get Started’ and follow the on-screen instructions

WHAT TO POST? As a retailer, when posting you should focus on what is local to you and what makes you stand out from your competitors. You will need to commit some time each day to creating material for your channels and monitoring the interactions. It needn’t be much time but daily updates keep your page fresh and interesting.

One quick and effective way of adding new content to your page is by sharing posts from the main Premier social network accounts and pages. These pages have a constant stream of exciting material for you to use, including posts and video content.

Seen something you like on the main Premier channel? Simply click the “share”

button on the bottom left and it will share the content to your own page.

In this way, Premier is supporting retailers on social media through the main brand channels with regular, locally-targeted advertising of strong offers and key brand events to keep driving footfall to every store.

Many other social media platforms exist, but a presence on Google and Facebook should be enough to get you started.

Remember to look out for the full Social Media and Digital Retailer Guide, available from your RDM.

Look out over the coming weeks for our Social Media and Digital Retailer Guide, available from your RDM. 56 TalkingShop

April 2021

LaunchReview FEEDBACK ON THE LATEST BOOKER PRODUCTS

Distinctive British vodka with a big following

AU BLACK GRAPE VODKA; AU FRUIT PUNCH VODKA; AU BLUE RASPBERRY VODKA CASE SIZE: 6 X 70CL WSP: £131.89 (SINGLE BOTTLE £22.99) RSP: £34.49 POR: 23.5% (SINGLE BOTTLE 20%)

Cash in on a social media star AU Vodka has been a big hit on social media, offering Premier retailers a great way to drive footfall, sales and profits.

Few Premier retailers can have failed to notice the social media buzz that has surrounded the unique and distinctive AU Vodka brand - which offers a great opportunity to grow footfall, sales and profits.

The British vodka is five-times distilled and filtered through charcoal into a filter chamber containing real gold – hence the name AU, the symbol for gold in the periodic table. The association with gold is enhanced by the distinctive gold-wrapped bottles, guaranteed to stand out on shelf.

Flavoured spirits have grown significantly in the last year, often fuelled by brands with

a strong social media pull. Vodka remains a hugely popular category, particularly among younger adults, and fruit flavours and brands with distinctive packaging have been driving the appeal for people who like to be leading influencers and to seek out new flavours and styles.

AU Vodka is available to Premier retailers in three flavours Black Grape, Fruit Punch style and, finally, Blue Raspberry which was launched in August last year.

All three flavours deliver great PORs of 20% when bought as single bottles, but buying by the case pushes the POR up even

further to 23.5%. With a vodka so popular, might want to buy by the case and benefit from the improved margins.

Even better, a special Retail Voucher Deal during periods 3 and 4 (5th May - 6th July) will see Premier retailers offered a BOGOF bottle deal on the Blue Raspberry and Fruit Punch varieties. The voucher is ‘one use only’.

A further new flavour is going to be introduced into the mix from May 2021, offering Premier retailers another opportunity to cash in on the brand’s popularity with shoppers.

April 2021 TalkingShop

57

shopper’s view…

Emma Figures, Wiltshire I drink vodka and so do a lot of my friends. We used to drink it when we went out a lot but even now while we are all at home in the evenings it’s still the drink of choice as it’s smooth tasting and doesn’t make you feel full or bloated.

I saw AU on Instagram and it looks interesting and really different to other vodka brands, with the gold bottles and the rap music image and style.

It’s easy to find in my local Premier because the bottle just stands out a mile.

I tried it and it’s really smooth and tasty. The fruit flavours are really good, and they are kind of interesting flavours that I haven’t seen on any other brand. Some vodkas can taste a bit harsh so I think it’s worth paying a bit extra for quality, especially if it has an image that will impress people too.

RETAILER VIEW MOS PATEL Premier Heyside Store & PO, Royton I gave the brand a try wondering how it would go, and I’ve been surprised, pleasantly surprised, about just how popular it’s been. Once we started stocking it, we had shoppers coming from some way away just to buy it from us here. It’s one of those products that has a fashionable following which means that people seek it out, and you have to be on the ball to make sure you take advantage.

RETAILER VIEW AJITPAL SINGH Premier Capel Hill Stores, Tonyrefail I was told that AU was really big on social media like Instagram and we’re always looking to take advantage of the buzz it generates, so we tried one of the flavours first and then added more as it really started to take off. At £34–£35 per bottle it’s really good for sales and the POR is good too.

It’s flown out so far and I can see it being really strong in the summer too, at occasions like barbecues.

RETAILER VIEW FARAZ IQBAL Premier Linktown Local, Kirkcaldy Spirit sales have been really good recently and the fruit flavours have been going really well, so we are looking to expand the range and stock new brands when we can. It’s an area where people will spend a bit more if they believe they are getting good quality, and the brand has really good values with a quality product and interesting flavours. I like the gold bottle – it really stands out on the shelf.

IN SUMMARY

1 2 3 4

FLAVOURED SPIRITS ON TREND OVER THE LAST 12 MONTHS DISTINCTIVE GOLD BOTTLE STANDS OUT STRONGLY ON SHELF GREAT SOCIAL MEDIA BUZZ FOR THE BRAND 20% POR, UP TO 23.5% IF PURCHASED

BY THE CASE

RETAILER VIEW MANDEEP SINGH Premier Singh’s, Sheffield It’s a good product and has done really well. I’ve already re–ordered several times and when the blue raspberry version came out last summer we stocked it straight away and it has been really popular. People haven’t been going out so much but I think they’ve wanted to enjoy themselves at home, so even the party drinks have been going well, and this one certainly fits the bill. It’s one of those products that people are always trying to seek out.

April 2021 TalkingShop

59

GroceryAid | GUEST COLUMN

Edinburgh Premier retailer Linda Williams highlights the wide range of support available to retailers from GroceryAid.

Help is there for colleagues that need it Edinburgh Premier retailer Linda Williams is now working with industry charity GroceryAid to ensure that its wide range of support activity is relevant and accessible to all independent store owners.

I

was approached a couple of months ago by Andrew Thompson – recently retired from Booker – to be “the voice of the small local retailer” on Grocery Aid’s Retailer Sub-committee.

The charity has been going from strength to strength under the leadership of Charles Wilson, but there was, and still is, a definite lack of awareness and take-up within the independent trade compared to the multiples.

So I am there to keep it real and relevant for us little guys and, given the times we are living through, that has never been more important.

Having run a community fundraising campaign of my own over the last year, I am acutely conscious of just how much actual and incipient hardship there is out there, and

Visit

www.groceryaid. org.uk

help with everything Covidinevitably that will affect store related. All on a 24/7 owners and their staff too. for more information Helpline. Invaluable!

I was aware of GroceryAid The first thing I did was as an organisation, but I had no order the retail support materials, concept of just how extensive its namely posters for the staffroom activities are, and the huge variety of help and advice available to all of us in the trade, and wallet cards with the helpline number resources that we as small independents for each staff member. I have spoken to them all individually, telling them what is could never hope to afford or provide.

I knew about the financial assistance, but available, and stressing that it is FREE, and had no clue about all the different helplines FOR THEM. The response has been hugely positive, and I would urge all retailers to do available.

For example: help with health and well- the same.

It is reassuring to know that they are there, being, family and relationships, debt advice, gambling support, legal support, back to in case of need.

So, after you have read this article, please work support and, specifically for us for us retailers, managers’ help and information, go to the website at groceryaid.org.uk and critical incident support and, of course, have a look for yourself.

April 2021 TalkingShop

61

SLUSH SYRUPS NOW ONLY £11.99

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AVAILABLE

ACS Viewpoint | Rural Shops

James Lowman Rural convenience stores are absolutely crucial for their day to day lives for thousands of shoppers.

For thousands of people living in rural communities across the UK, their local convenience store is the only place where they can get access to groceries and services locally, and one in five rural consumers depend on their local shop more now than they did a year ago.

L

ast month, we launched our 2021 Rural Shop Report during a virtual event where we celebrated the value of local shops to rural customers and communities across the UK. As well as virtual “study tour” of rural shops, we heard from Lord Gardiner of Kimble, Minister for Rural Affairs who reflected on the findings of the report and acknowledged the fantastic work that rural convenience retailers have done to sustain their local communities over the past year.

So, what does this year’s report tell us?

Rural shops have always been a lifeline for their communities but this became more important during the Covid-19 pandemic, particularly for those customers who may be more isolated or vulnerable.

Convenience retailers adapt their stores all the time to meet the needs of their communities, but the rate

of change hit warp speed as for the people living in these IF YOU we provided home grocery communities these stores are WOULD LIKE TO GET INVOLVED IN THE deliveries for those who absolutely crucial for their POLITICAL WORK OF ACS are shielding, worked with day to day lives. ....................... CALL ...................... local suppliers who lost Rural retailers have their hospitality trade but invested over £197m in 01252 515 001 had great products to sell their businesses in the ............. OR LOG ON TO ........... in stores, introduced card last year, to improve their www.acs.org.uk not present transactions, and stores and to ensure that worked with volunteers to shop they can continue to provide for vulnerable people. The report their customers with the essential showed that one in five rural services that they need such as cash consumers depend on their local machines and post offices. shop more now than they did a Convenience stores have a year ago, and it’s no wonder that unique reach into the lives of the more than half of rural customers communities that they serve and this feel that their local shop is is particularly true for those who important to their community. operate in more rural locations. I For thousands of people living would like to add my voice to Lord in rural communities across the UK, Gardiner’s in thanking the thousands their local convenience store is the of retailers and colleagues working only place where they can get access in rural convenience stores for their to groceries and services locally. Over hard work and dedication throughout half of rural convenience stores trade the pandemic and beyond. in isolated locations with no other The full report is available to retail or service businesses nearby, download on the ACS website.

April 2021 TalkingShop

63

Financial Grants Covid-19 Fund & Advice Counselling & CBT Support AI Emotional Support Health and Wellbeing

WE’RE HERE We provide emotional, practical and financial support for all grocery colleagues through the 24/7 Helpline and website.

Online Wellbeing Community for ages 11-25 Family & Relationship Support Workplace Critical Incident Support Managers Help & Information line Telephone Information Specialists Debt Advice

Scan the QR Code

GROCERYAID HELPLINE:

08088 021 122

Gambling Support Legal Advice

Follow us: Back to Work Support

groceryaid.org.uk

YOURSHOUT GOT A QUESTION? Want to post a question or raise an issue with the Premier Team?

Get in touch by email at talking shop@55north.com or call 0141 222 5380.

YourShout WHAT’S ON YOUR MIND? RETAILERS PUT THEIR QUESTIONS TO PREMIER

Cleaning up?

Time for a fresh focus?

I’ve noticed that demand for fresh and chilled products has been rising in the past year, particularly among new shoppers. How confident can I be that this sales increase will be maintained and how can I make sure shoppers see my store as the best place to buy these products?

DENNIS WILLIAMS, PREMIER BROADWAY CONVENIENCE STORE, EDINBURGH MARTYN PARKINSON, BRAND

DIRECTOR – PREMIER SAID: Fresh and chilled lines are growing in importance in Premier stores and this demand is likely to be here to stay. More shoppers than ever are choosing to shop local so it’s vital to provide them with the range they need and expect and that definitely includes fresh and chilled. These categories are at the top of their list for quick and easy meal solutions and they drive regular footfall. Premier has dozens of special WSPs and great consumer offers and prices are locked down at least until 1 June.

Driving sale with social I am well aware of the importance of social media and know that most of my shoppers are on Facebook and Instagram every day. How important is it to have a major presence on social media, and what are the most important things to focus on?

PRASSANA WERAGAMA, PREMIER WOOLWELL STORES, PLYMOUTH MARTYN PARKINSON, BRAND DIRECTOR – PREMIER SAID: Social and

digital media is everywhere, used by millions of shoppers, so it is very important for Premier stores to have a strong presence. Some good first steps would be to ensure you have a profile on Google, so that useful information about your store will show up on searches and maps when potential shoppers are exploring your local area, and also to have a regularly updated page on Facebook. Premier is working on a comprehensive social media guide that provides everything you need to know. Ask your RDM for more details.

I have always prided myself on maintaining a very clean and hygienic store and yet I often wonder in the current climate if the store team and I could be doing even more to help give my shoppers the confidence they need when they visit us. What extra steps can I take ?

JUSTIN WHITTAKER, M&J’S PREMIER, ROYTON MARTYN PARKINSON, BRAND DIRECTOR – PREMIER SAID: Shoppers have a heightened awareness of hygiene at the moment and expect stores to haven taken all the steps necessary for both cleanliness and social distancing while they visit.

All Premier stores have been sent a hand sanitiser stand and cleaning materials and POS is available. This helps reassure shoppers that the store is looking after their interests in a highly visible way. All parts of the store should be cleaned and disinfected frequently and a strict cleaning timetable is a great idea as your shoppers will be reassured by seeing this activity going on in front of them. Social media is a great way of communicating that you take cleaning and hygiene seriously.

April 2021 TalkingShop

65

TRY OUR PERFECT

GOLDEN ROAST

PROMOTIONAL PRICE: DOWN FROM £17.49

CONSUMER DEAL:

£12.35

£2.59

PER JAR

M256237

POR 20% *Source: IRI Market Advantage, Hot Beverages, Database, 52 weeks, Value sales, w/e 18th July 2020, Total GB