TalkingShop February 2021

Talking Shop ISSUE 210 February 2021

The magazine for Premier retailers

PLUS

Go early, go hard

Secrets to Easter success

Just desserts

The benefits of a dessert bar

Promotion commotion

Make the most of Premier promotions

Delivering for communities Premier retailers ramp up delivery services to help vulnerable members of their community.

Talking Shop | February 2021

Welcome Talking Shop ISSUE February

A very warm welcome to this, the first issue of Talking Shop in 2021. I hope you all enjoyed a successful trading period over Christmas and New Year and are looking forward to what looks set to be another challenging but very positive year, full of opportunity.

We’ve included a couple of very important features in this issue about how to keep Covid-secure. The first highlights the new Social Distancing POS that Premier has produced and circulated to you all. It has never been more important to ensure that your in-store signage and POS is highly prominent and eye-catching because in-store safety is foremost in shoppers’ minds these days.

Providing a safe, hygienic and welcoming shopping environment is absolutely critical and the new kit helps you communicate the fact that you treat the health and wellbeing of your shoppers and your team with the utmost respect.

In addition, we have outlined some top tips in this issue on how you can make sure that not only is your store safe and welcoming, but that you’re shoppers are aware of this fact.

By making shoppers feel comfortable when they visit your store, you are more likely to grow footfall, sales and profits - as well as keeping everyone in your store safe and sound.

In this issue we also offer some exciting news and some great advice on maximising the use of the outstanding Premier promotional package.

The package has recently been enhanced following feedback from retailers and shoppers.

We also take a look at Easter, which is just around the corner, and how you can maximise sales in this important period, as well as speaking to some Premier retailers to find out exactly why dessert bars are a great investment for stores and to get some advice on how to squeeze every penny of profit out of them.

Great trading and stay safe.

2021

The magazine

for Premier reta

ilers

PLUS

Go early, go hard er success Just desserts The Secrets to East

benefits of a

Make the mos Premier prom t of otions

Delivering fo communitie r s

Premier retailers ramp up deli help vulnerab very services le members of their commun to ity.

COVER STORY Premier retailers step up home deliveries to support the vulnerable.

THE THREE BIG STORIES 23 Go hard, go early

Cashing in on Easter means stocking up early and making your offer prominent.

30 Just desserts

How a dessert bar can help your store flourish.

53 Promotion commotion How to get the very best out of the exceptional Premier promotional programme.

Share your shop news

If you’ve got news, tips or feaure ideas, get in touch with Talking Shop. Just pick up the phone and call:

0141 22 22 100

Martyn Parkinson, Brand Director Premier

or write to: Talking Shop c/o 55 North Ltd. Waterloo Chambers 19 Waterloo Street Glasgow, G2 6AY or email: talkingshop@55north.com DISCLAIMER: Prices are correct at time of going to press, but may be subject to change.

4 TalkingShop

February 2021

dessert bar

Promotion commotion

40

Ones to watch

15

35

Social distancing kits, get yours

7

8

Premier News

19 Covid-19 best practice

Justin and Shamly shine at Retail

The importance of being seen to

Industry Awards.

be clean.

SLR Rewards success Premier retailers claim 10 awards.

10 Win £500!

Win cash in a Premier-exclusive JUUL competition.

11 Community news A round-up of the latest community news.

15 Social Distancing kit Premier’s new Social Distancing POS kit.

23

Making the most of Easter

30

Efficiency drive

Just desserts

45 Prices Down Cash in on sweet treat deals.

48 Parcel profits

23 Easter sales

Why a parcel service can help

Tips and advice for the Easter season.

grow your business.

53 Promotion commotion

30 Just desserts

Making the most of Premier

Premier retailers unveil the secrets of dessert bar success.

35 Efficiency drive With increased workloads, driving efficiency is key.

40 Ones To Watch

promotions.

57 Launch Review Quirky Bird flies off the shelves.

61 Guest column How to avoid being a victim of crime.

Four pages of the latest NPD.

48

Parcel profits

February 2021 TalkingShop

5

The largest selling Soft Drinks brand

with bottles made from 100% recycled plastic. *

M245022

Ribena Blackcurrant

M245023

Ribena Light Blackcurrant

M245024

Ribena Strawberry

M245028

Ribena Mango & Lime

M245025

Ribena Pineapple & Passion fruit

M245026

Ribena Very Berry *Cap and label not made from recycled material yet, but are recylable.

RIBENA is a registered trade mark. Light: 80% fewer calories than most regular soft drinks. **Recommended retail price. *LRS sourced packaging information and IRI MarketPlace Total GB, Value Sales, Soft Drinks, 52 we 23rd August 2020

PremierNews NEWS, ACHIEVEMENTS AND OPINIONS FROM ACROSS PREMIER

Justin and Shamly strike gold at Retail Industry Awards Premier retailers Justin Whittaker and Shamly Sud added to their growing list of awards at the recent Retail Industry Awards.

JUDGES COMMENTS: MJ’s Premier, Royton “Despite having only 1,400sq ft of sales space, Justin Whittaker has managed to increase sales by more than 40% in the past two years.”

“The store standards are amazing, whe whole business is driven hard all the time, and Justin doesn’t miss a trick anywhere.”

“I can’t find anything in that store that he isn’t doing. He’s on the button on everything.”

“If you’re looking for retailers who are entrepreneurs and ahead of the game, this one’s miles ahead.”

Premier RaceTrack, Glasgow “Great use of digital media transforms the look and feel of the store.”

Premier retailers came up trumps at the recent prestigious Retail Industry Awards with two great wins. MJ’s Premier in Royton, Lancashire, owned and run by Justin Whittaker and family, was named Independent Retailer of the Year in the 1,201-3,000 sq ft category.

Judges paid tribute to the “amazing” store standards and innovative business model which includes an app-based home delivery service fulfilled by two branded Smart cars, and a revamped dessert bar.

Justin and his family were also commended for their effective use of Facebook to drive sales and maintain a unique identity for the business, and for the high margins achieved overall.

Justin told Talking Shop: “I’d like to thank everyone at Premier and at Booker for all their help and support, and also all the guys who work at the store. It’s all down to them really - I just hold onto the handlebars!

“A win like this makes you feel really proud of yourself and the team. We are only a 1,400sq ft store but we take on the big boys, and shows there is hope for all small stores that they can do the same.”

Also recognised at the event was Premier RaceTrack Autoport Services in Glasgow which won the award for Best Use of Technology. The judges said the forecourt store had harnessed technology superbly to develop business, build customer loyalty and create a visually stunning shopping environment.

Shamly said: “When we refitted the store last year we wanted to really leverage the power of new technologies and create a really special shopping environment. Receiving this award shows that we succeeded in our aims.

“We tried to really harness technology and create a store environment that made shoppers want to keep coming back.”

“The impact of the screens is dazzling and the impact of technology has made the shopping experience highly personalised.”

“The store has delivered genuine innovation because all the technology has been built and developed entirely in-house.”

TALKING TACTICS What are you doing in-store to stand out in your local market?

Share it with us and your Premier retailer colleagues at talkingshop@55north.com 0141 222 5380

February 2021 TalkingShop

7

News

INBRIEF Premier steals the show at the SLR Rewards PREMIER SLR REWARD WINNERS

BEERS, CIDERS, WINES & SPIRITS RETAILER OF THE YEAR PREMIER DUNDEE UNIVERSITY

Premier retailers had an outstanding evening at the recent SLR Rewards collecting no fewer than 10 Winners and Highly Commended Awards.

FORECOURT RETAILER OF THE YEAR PREMIER RACETRACK AUTOPORT SERVICES, GLASGOW FRESH CHILLED & FROZEN RETAILER OF THE YEAR PREMIER DUNDEE UNIVERSITY NEWSTRADE RETAILER OF THE YEAR PREMIER TURRIFF VAPING RETAILER OF THE YEAR HIGHLY COMMENDED: PREMIER RACETRACK AUTOPORT SERVICES, GLASGOW BEST REFIT OF THE YEAR PREMIER RACETRACK AUTOPORT SERVICES, GLASGOW SUSTAINABILITY RETAILER OF THE YEAR PREMIER DUNDEE UNIVERSITY HIGHLY COMMENDED PREMIER WATSON’S GROCERS, MONIAIVE THINKSMART INNOVATION AWARD PREMIER RACETRACK AUTOPORT SERVICES, GLASGOW COVID HERO LINDA WILLIAMS, BROADWAY CONVENIENCE STORE, EDINBURGH SPECIAL RECOGNITION AWARD CHARLES WILSON, CEO, BOOKER GROUP

8 TalkingShop

February 2021

GOOD NEWS: Newstrade Retailer of The Year Ian Smith.

It was a night to remember for Premier retailers in December when the SLR Rewards were held virtually for the first time with Premier retailers collecting new fewer than 10 separate awards.

Glasgow retailer Shamly Sud and her family enjoyed a highly successful evening, picking up the Forecourt Retailer of the Year, Best Refit of the Year and ThinkSmart Innovation awards for their show-stopping Racetrack Autoport Services store.

Judges were wowed by the huge levels of imagination, planning and investment that have gone into the store, which is rich with media screens, technology-enabled shopping and innovative dessert offerings to make it a unique and highly attractive retail offer in its local community.

The judges said: “Premier Racetrack Autoport is a store like no other and is among the most impressive convenience stores anywhere in the UK. The quality of the thought that has gone into creating this unique store is only matched by the quality of the execution. A truly breath-taking Premier store.”

It was also a rewarding evening for Premier Dundee University which collected three awards in the Fresh, Chilled & Frozen; Sustainability;

AWARDS GALORE: Shamly Sud collected multiple awards on the night.

and Beers, Ciders, Wines & Spirits categories, recognising the hit that the store has made with each successive influx of students in recent years.

The judges commented: “Premier Dundee University rewrites the rule book on what a university campus store should look and feel like.

The entire store is maintained consistently to the very highest standards and is a trail-blazer in many important areas including sustainability, free-from products, healthier choices and food to go.”

Further wins on the night included Premier Turriff in Aberdeenshire which was named Newstrade Retailer of the Year for the third consecutive year.

Linda Williams of Premier Broadway Convenience Store in Edinburgh was also recognised as a ‘Covid Hero’ for her innovative and hugely beneficial Covid Hardship Fund concept that has now seen over £12,000 handed out to members of her local community who were in urgent need of a little help.

To round the evening off, Booker CEO Charles Wilson was honoured with a Special Recognition Award for what the judges called his “unparalleled contribution to the independent retailing industry in the last decade and a half”.

NEWS

Booker own brand wines star at IWC The quality of Booker’s outstanding range of own brand wines has been recognised once more at the world’s most prestigious wine and spirits competition.

INBRIEF NEW BOOKER WEBSITE

Booker has launched a brand new, improved website

No fewer than 25 own brand Booker wines have been recognised at the recent International Wine Challenge (IWC), widely regarded as the most prestigious competition on the planet.

The undoubted star of the show was the Marques De La Sardana Brut Rosado Cava which received a Gold award, a momentous achievement and testament to the best-in-class quality of the wine.

A further 10 Booker wines received Bronze Awards including the Marcel Hubert Merlot and the Châteauneuf

du Pape Calvet while 14 more wines were Commended by the judging panel, including the Secretary Bird Sauvignon Blanc and Chenin Blanc variants, the Prosecco Frizzante and the Marcel Hubert Sauvignon Blanc, Dry White and Medium Dry White wines.

Premier Brand Director Martyn Parkinson commented: “This is another great performance by Booker’s range of own brand wines. This helps Premier retailers drive footfall, sales and profits in a wine category that has been growing well over the last year.”

to deliver a mobile-friendly, cleaner and fresher look and feel than ever before.

It also benefits from a simplified branch finder and more straightforward checkout process.

Other features include mobile optimised imagery and a pinch-to-zoom feature, a choice between grid or list view, enriched product, nutrition and allergen information and the addition of picking and delivery driver instructions.

And the improvements don’t end there: a mobile phone scanner is coming soon too.

Win £500 with Juul Premier retailer Lohethan Sathees of Premier News, Oxshott was the lucky winner of £500 worth of high street vouchers in a recent Premierexclusive Juul Display competition. Lohethan said: “I was delighted to win and the competition was so easy to enter. It only took me 30 seconds!”

All Premier retailers were sent a Juul stock allocation at the beginning of December with the chance to win £500 worth of vouchers by simply taking a picture of their Juul display and uploading it via a QR code. Juul Labs are now rerunning the activity until the end of March with another £500 voucher up for grabs.

John Patterson, Sales Director of Juul Labs UK says: “We appreciate that the past couple of months have been an incredibly busy period for Premier retailers with a large number putting the needs of their customers first - and rightly so - during the latest government restrictions.

“We are therefore offering another £500 voucher competition for those who may not yet have had the chance to enter. It is fantastic to be working with the number one symbol group in the UK.”

Please note that on your first visit to the new website you will be asked to log in. Your log in credentials remain the same.

If you cannot remember your password you should click on the ‘Forgotten Password’ link.

Booker’s website support is available seven days a week from 7am to 7pm on 0345 602 3108.

TALKING TACTICS What are you doing in-store to stand out in your local market?

Share it with us and your Premier retailer colleagues at talkingshop@55north.com 0141 222 5380

February 2021 TalkingShop

9

As brand, As the the UK’s UK’s #1 #1 vape vape brand, JUUL more JUUL brings brings in in 80% 80% more profit profit than than other other closed closed pod pod systems.* systems.* Your Yourstore storehas hasthe thepotential potential to to earn earn over over £352 in profit per JUUL customer every £352 in profit per JUUL customer every year.** year.** Upload Uploadaapicture pictureof ofyour your display display totowin £500 worth of vouchers. win £500 worth of vouchers.

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Weeks to 27th September 2020. Based on a single sale of a JUUL Starter Kit and 2 packs ** JUULpods Based on average WSP and leading RRP of JUUL products, October 2020. October 2020. of per week across closed system manufacturers, ** Based on average WSP and RRP of JUUL products, October 2020.

WARNING: This This product product contains WARNING: contains nicotine nicotine which is is aa highly highly addictive addictive substance. which substance.

CommunityNews OPINION, NEWS AND ACHIEVEMENTS FROM PREMIER RETAILERS

Singh’s delivers for the vulnerable Community-minded Premier Singh’s steps up delivery services to help the most vulnerable members of their local communtiy in Sheffield.

INBRIEF GRAHAM HANDED BEM IN HONOUR’S LIST Dumfries & Galloway Premier retailer Graham Watson

Premier Singh’s in Sheffield has ramped up its Singh’s Drop delivery service under the latest lockdown to help vulnerable members of their local community who are shielding or in a bubble.

Mandeep Singh told Talking Shop: “Our delivery service has proven really useful to so many shoppers, especially during the snow and rain of the last couple of months but with the latest lockdown we felt it was important that we reach out to more vulnerable members of our community who simply can’t get to the shops for one reason or another.

“So we did a heavyweight social media campaign to our 24,000 followers highlighting how we would prioritise any orders from vulnerable shoppers, no questions asked. It’s been

has been awarded a British Empire Medal (BEM) in the Queen’s New Year Honours List. The award was made by the Queen in recognition of outstanding services to his local community during Covid-19.

Graham’s store is the only store in the tiny and very remote village of Moniave and his store has been a lifeline for the local community.

Graham told Talking Shop:

extremely popular and we’re just glad to be able to help in difficult circumstances.”

“I am genuinely moved and humbled by this and would like to take this opportunity to

Linda named ‘Covid Hero’ for Community Hardship Fund

thank everyone who lives in Moniaive and Glencairn and right throughout southwest Scotland who have supported the shop over the last year. In particular I’d like to big up all

Edinburgh Premier retailer Linda Williams was formally recognised as a ‘Covid Hero’ at the SLR Rewards in December in recognition of the spectacular success of her Covid Community Hardship Fund idea.

Set up at the beginning of the pandemic, the Fund saw donations flood in from across the local Oxgangs community and from far further afield. The money received was used to provide small support donations of around £25 to hundreds of members of the local community in need of a little help. In total, the Fund has now handed over

in excess of £12,000. Linda told Talking Shop: “It was just a little idea that we had at the start of the pandemic because we recognised that a lot of the members of our community really needed help and weren’t getting it anywhere else. Our initial target was £250 and even then we thought that seemed quite high. But we hit our target within 24 hours and it just spiralled from there.

“People have been so unbelievably generous and, thanks to their support, we’ve been able to offer direct, concrete help to many people in our community.”

our fantastic staff who have given their all in support of the shop and the community as a whole – thank you.”

TALKING TACTICS What are you doing in-store to stand out in your local market?

Share it with us and your Premier retailer colleagues at talkingshop@55north.com 0141 222 5380

February 2021 TalkingShop

11

chilled The UK’s No.1 chilled coffee brand*.

coffee Stock up now. *Source: Nielsen 26/12/2020

IndustryNews A DIGEST OF NEWS FROM THE INDEPENDENT RETAILING INDUSTRY

Shopping locally trend INBRIEF to continue long term HOLYROOD PASSES SHOPWORKER PROTECTION LAW

New research has found that 42% of shoppers intend to shop locally more often long into the future.

The Scottish Parliament has voted to make it a specific offence to assault a shopworker. The Protection

A new survey from Lumina Intelligence has found that the currrent significant trend towards shopping locally is set to continue long into the future.

The research specialist’s Future of Convenience Report 2021 reveals that a huge proportion of shoppers – 42% – say they intend to shop more locally in the future.

Additionally, the vast majority - 78% - say it’s either ‘important’ or ‘very important’ to support local retailers and suppliers.

According to the findings from a survey of almost 4,000 shoppers, 53% of respondents have shopped locally more in the last year.

Community engagement is

of Workers (Retail and Agerestricted Goods and Services) (Scotland) Bill creates a new statutory offence of assaulting, threatening or abusing a retail worker and provide further legal protections when the worker is carrying out their statutory duties around age restricted sales.

The Bill was proposed by Daniel Johnson (pictured), MSP for Edinburgh Southern, in 2018 and will now be

clearly a very important issue for shoppers too with almost three quarters of respondents (74%) saying that it’s either ‘important’ or ‘very important’ to them to support businesses who give back to the local community.

Alice Dolling, Senior Insight Manager at Lumina Intelligence, said: “It’s clear that local buying is set to continue and independent retailers are perfectly positioned to capitalise on the demand for shopping locally.

submitted for Royal Assent in the coming weeks and is expected to become law around six months after that.

Johnson, who has a background in retail, argued that since shopworkers must uphold the law regarding the sale of age-related

GroceryAid Day Tuesday 2 March is GroceryAid Day 2021 and the industry charity is asking retailers for their help in raising awareness with colleagues about the range of support available to them.

With a mission to reach everyone working in grocery, the charity has created a marketing toolkit to help business owners reach their colleagues this year, wherever they might be based or currently working. A range of printed and digital materials are

products they

2 MARCH 2021

available free of charge from the GroceryAid website at www.groceryaid.org.uk In the last year, the charity has seen a 55% increase in applications for financial support, the number of financial grants paid is up by 87% and there have been 74% more calls to the national helpline. The charity has also doubled the number of Relate counselling sessions delivered.

should therefore have specific legal protection.

TALKING TACTICS What are you doing in-store to stand out in your local market?

Share it with us and your Premier retailer colleagues at talkingshop@55north.com 0141 222 5380

February 2021 TalkingShop

13

M221726

No.1

Dog Wet Single Serve Brand 1

No.1

M227613

M237702

M235052

M237774

No.1

No.1

Dog Care and Treats Brand 3

Cat Care and Treats Brand

3

M255506

growth driving Cat Wet Single Serve 2 brand

STOCK UP ON THESE PACKS NOW Sources: 1 Purchase Value MAT - Nielsen CPS Total GB we 03.10.20 2 Absolute Value Change YoY MAT - Nielsen CPS Total GB we 03.10.20 3 Purchase Value MAT - Nielsen CPS Total GB we 31.10.20

Social Distancing | FEATURE

Social distancing:

a retailer’s guide With a fresh wave of lockdowns implemented across the UK at the start of this year, it’s more important than ever that retailers ensure effective and consistent social distancing in-store.

W

ith the experiences of almost a year’s worth of various lockdown restrictions behind them, shoppers continue to flock to independent convenience stores, which is great news for Premier retailers. It looks likely that many shoppers will continue to shop locally well into the future.

This presents yet another set of opportunities for Premier retailers to grow shopper loyalty and demonstrate to shoppers that their safety and wellbeing is paramount when they visit your store.

Official advice from the Government is to maintain a distance of at least two metres between people to minimise the chance of the virus spreading.

February 2021 TalkingShop

15

FEATURE | Social Distancing

Wear a face covering Unless you have a valid exemption.

2m

Keep a safe distance Please ensure you are keeping 2 metres apart.

Sanitise your hands Please use hand sanitiser when entering and exiting the store.

Stay local. Stay safe.

102607 Premier Social Distancing Poster.indd 1

13/01/2021 16:43

ONE WAY 102607 Premier Directional Floor Sticker 150mm.indd 1

11/01/2021 11:40

2m

102607 Premier 2 metre Floor Sticker 150mm.indd 1

16 TalkingShop

February 2021

11/01/2021 11:44

One of the most important ways to win your shoppers confidence these days is ensuring you maintain a visibly safe in-store environment.

As the effects of coronavirus continue to impact on the lives of shoppers, many are understandably unwilling to use a store if they believe that proper social distancing and hygiene measures are not in place.

That’s precisely why it’s never been more important that Premier retailers guarantee a safe shopping environment and that’s also why Premier has produced a comprehensive new range of social distancing POS for Premier retailers.

All retailers should by now have received the new POS kit and Premier strongly advises all retailers to make full use of the pack. The pack contains a wide range of high-quality materials including: l Social Distancing Posters l Social Distancing Shelf Cards l Directional Floor Stickers (for one-way systems) l Social Distancing Floor Stickers l Hand Sanitiser Posters This kit allows retailers to instantly offer

What are your views? Call 0141 222 5380 or email talkingshop@55north.com

shoppers the advice and help they need to shop safely in-store as well as helping to reassure all shoppers that your store is a safe environment to visit time and again.

It’s critical that your store is kept clean and hygienic – but it’s also important that your shoppers know that you keep it clean and hygienic. The POS kit lets you communicate that fact quickly and professionally.

Making your shoppers feel safe and protected in-store could be vital in maximising footfall, sales and profits so, as well as using the POS kit, why not try to ensure that your regular hygiene and store cleaning routine is carried out in a highly visible way?

By having staff regularly wiping down common touchpoints with antibacterial cleaning materials, it will send the right message to your shoppers. It will show them you are doing all you can to keep them safe, as well as keeping your store colleagues safe.

If you have any queries around the POS kit, or if you have any other general enquiries around social distancing, please contact your RDM.

Please use Hand Sanitiser when entering the store 102607.05 Booker - PremierHandSanitiserPosters A5.indd 1

14/01/2021 14:30

2m

Wear a face covering

Keep a safe distance

Sanitise your hands

Unless you have a valid exemption.

Please ensure you are keeping 2 metres apart.

Please use hand sanitiser when entering and exiting the store.

Stay local. Stay safe.

102607.02 Premier Social Distancing Large Shelf Cards.indd 1

13/01/2021 16:41

February 2021 TalkingShop

17

RETAILER PURCHASE PROMOTION POR% PRICE PER PACK

£3.80

20.83%

£3.80 £2.85

20.83%

£2.85 £3.80

20.83% 20.83%

£3.80

20.83%

£3.35 £3.35

20.24%

20.83%

20.24%

*Price marked packs.

UK, CI AND IOM 18+. OPENS 11.01.21 AT 9AM. CLOSES 30.05.21 AT 9AM. PURCHASE REQ’D WITH THE EXCEPTION OF N.I. RETAIN PROMOTION PACK AND PROOF OF PURCHASE. INTERNET ACCESS REQ’D. SEE PROMOTION PACK OR WEBSITE FOR DETAILS. NO PURCHASE NECESSARY FOR N.I. VISIT THE WEBSITE AND FOLLOW THE INSTRUCTIONS TO ENTER FOR FREE. PRIZES AVAILABLE TO BE WON: 3,000,020 X CODES FOR DOWNLOADABLE ACCESSORIES FOR CALL OF DUTY WARZONE GAME PEGI 18 (THE “GAME”) AND 10 X DIGITAL COPIES OF THE GAME. RESTRICTIONS MAY APPLY. 1 WINNING MOMENT AVAILABLE PER PRIZE WITH A MINIMUM OF 3,000,030 WINNING MOMENTS AVAILABLE ACROSS THE PROMOTION PERIOD. MAX 5 ENTRIES PP. PER WEEK AND MAX 1 ENTRY PER PROMOTIONAL PACK. NO GUARANTEE ALL PRIZES WILL BE WON IN THE PROMOTION. FOR FULL T&CS, PRIZE DETAILS AND EXCLUSIONS, SEE: WWW.BATCHELORSFULLYLOADED.CO.UK. PROMOTER: PREMIER FOODS GROUP LTD. ACTIVISION PUBLISHING, INC. IS NOT A SPONSOR OF THIS PROMOTION. THE “CALL OF DUTY” NAMES, LOGOS AND/OR MATERIALS ARE USED FOR PURPOSES OF PROMOTION AND/OR PRIZE DESCRIPTIONS ONLY AND SUCH USE IS NOT INTENDED TO SUGGEST OR IMPLY ACTIVISION’S SPONSORSHIP OF THIS PROMOTION. © 2020 ACTIVISION PUBLISHING, INC. ACTIVISION, CALL OF DUTY, BLACK OPS, CALL OF DUTY BLACK OPS, CALL OF DUTY WARZONE AND WARZONE ARE TRADEMARKS OF ACTIVISION PUBLISHING, INC. ALL OTHER TRADEMARKS AND TRADE NAMES ARE THE PROPERTIES OF THEIR RESPECTIVE OWNERS

What are your views? Call 0141 222 5380 or email talkingshop@55north.com

Be seen

to be clean

Maintaining a safe and hygienic shopping environment is critical, but so too is communicating this fact to your shoppers.

A

fter almost a year of living under the coronavirus pandemic, one of the biggest concerns that shoppers have is the safety of the store they are visiting - so it’s critical that you make it clear to your shoppers that your store is a safe, welcoming environment.

“There’s no doubt that the cleanliness and safety of the store is the number one priority for many shoppers,” says PDG member Dennis Williams of Premier Broadway Convenience Store in Edinburgh.

“Shoppers need to feel that they are in a completely safe environment or they simply won’t visit the store. At our store, we now operate a rolling hygiene routine where we clean all surfaces throughout the day at regular hourly intervals. Just as importantly, we do it in a way that makes sure shoppers can see us doing it. They need to know we’re doing all we can to protect them and our team. You have to be seen to be clean.”

So it’s absolutely vital that Premier retailers not only ensure that their stores are safe and secure but that they also

RETAILER VIEW AJITPAL SINGH Premier Capel Hill Stores, Tonyrefail “Value for money is critical in the community served by our store so when we stock new lines they have to deliver on that front but they also have to be good quality because what we’re looking for is solid repeat sales. Quirky Bird has been a really, really successful range for us since launch. The label is very eye-catching and it looks like a good quality wine sitting on the shelf. The price mark helps reassure shoppers that they’re getting value and, basically, it’s been flying off the shelves!”

communicate that fact to shoppers efficiently and often - and that doesn’t just mean in-store. Making extensive and highly visible use of the new Premier Social Distancing POS kit will help reassure shoppers that you are taking your hygiene responsibilities seriously.

But there is also a huge opportunity to show shoppers that you have their safety and wellbeing at the top of your priority list by running social media content highlighting your cleaning regime, your social distancing policies, your one-way policy (if you operate one) and any other steps you are taking to protect both your shoppers and your team.

February 2021 TalkingShop

19

FEATURE | Covid-19 Best Practice

So what can you do to make sure you are being seen to be clean?

USE THE POS Premier offers a wide range of professionally created in-store POS materials including posters, shelf cards, strut cards and digital collateral that you can use to communicate with shoppers and leave them in no doubt that your store is safe, hygienic and welcoming.

The recent launch of a bespoke Premier Social Distancing POS kit means you have everything you need to ensure social distancing guidelines are followed in your store to the benefit of both your shoppers and your staff.

Additionally, Premier-branded POS materials are available on other related and very important subjects including:

USE THE RIGHT PRODUCTS To make sure your cleansing routine is as efficient and effective as possible, it’s important to use high quality cleaning products designed specifically for a commercial environment.

l Contactless payment l Temporary opening hours l Out of stock alerts

Booker’s CleanPro range has been purpose-built with the specific needs of independent retailers in mind and includes products for every requirement in your store. It’s great quality and it’s great value – and it will let you rest assured that your cleaning regime is as effective as possible.

l Home delivery Speak to your RDM for advice on the POS that is available and how to make best use of it instore.

A very useful CleanPro user’s guide is also available which shows you which products to use for each element of your cleansing routine, how to use each product, what quantities of product to use and how frequently to clean each area or surface.

Please use Hand Sanitise when enteringr the store 102607.05

Ask your RDM for advice or for a copy of the CleanPro information pack.

Booker - Premie

rHandSanitiser

Posters A5.indd

1 14/01/2021

20 TalkingShop

February 2021

14:30

What are your views? Call 0141 222 5380 or email talkingshop@55north.com

PUT ON A SHOW Keeping your store in good order with a regular cleansing and sanitisation routine is obviously a must, but don’t be afraid to allow your shoppers to see your staff busy sanitising surfaces, mopping floors and generally keeping the environment safe and healthy. In fact, it will pay to make a big deal out of having staff regularly and visibly cleaning all touchpoints and surfaces.

Shoppers feel reassured when they see staff on the shopfloor cleaning and sanitising public areas.

TAKE A STAND All Premier retailers should by now have a Premier-branded hand sanitising stand which should be sited right at the entrance of the store to help shoppers sanitise their hands as they enter and leave the store.

As well as helping shoppers maintain hand hygiene, however, the stand also sends out a highly visible and impactful message that their health and wellbeing is important to you.

SPEAK UP A very effective way of engaging with shoppers and addressing any hygiene or safety concerns they may have is by simply talking to them. Coronavirus has been difficult for everyone and by simply talking to them and listening to their experiences you can help strengthen the bond you have with them. These conversations may also help identify potential issues or areas where your hygiene procedures could be tightened up a little further.

It’s also a good way to tackle trickier subjects like face coverings, adherence to instore social distancing guidelines and so on. Many shoppers find the rules difficult to understand and follow, particularly as they change so regularly, so it can be helpful to give them an update and gently remind them that you take your responsibilities very seriously but that you also rely on them to follow the guidelines to help you keep your store safe.

The health and wellbeing of your shoppers and staff should be your number one priority but by clearly demonstrating that you are doing all that you can to protect everyone, you will build trust with shoppers and that will convert into additional footfall, sales and profits.

If shoppers feel completely comfortable visiting your store, it’s highly likely that you will see them return time and again and this in turn will help ensure that they remain loyal customers long into the future.

February 2021 TalkingShop

21

The No.1 cola multi-pack range in convenience is now available in price marked packs**

Stock up now

Coca-Cola Zero PMP

£2.75 21% POR* M265232

Diet Coke PMP

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Coca-Cola PMP

£3.75 20% POR* M265218

• Multi-pack cans are the fastest growing cola pack in convenience** • Coca-ColaTM has delivered 2/3rds of cola’s multi-pack value growth**

© 2021 The Coca-Cola Company. All rights reserved. Coca-Cola, Coca-Cola Zero Sugar, Diet Coke and the Dynamic Ribbon are registered trademarks of the Coca-Cola Company. *POR stated based on WSP of Coca-Cola £9.99 & Diet Coke & Coca-Cola Zero £7.19 **Source: AC Nielsen Independents & Symbols MAT value sales w.e. 06/12/20.

FEATURE | Easter

Making a

big deal of Easter Premier has created a phenomenal range of Easter promotions on key lines from the biggest brands to help retailers maximise sales and footfall during this key period.

E

4TH APRIL 2021 EASTER SUNDAY

aster falls early this year, making it vitally important that Premier retailers get their Easter ducks lined up in good time to make sure they drive the maximum footfall, sales and profits during this critical sales period.

If recent experiences under the Covid-19 pandemic are anything to go by, shoppers’ thoughts are likely to turn to Easter much quicker than they would normally do.

Christmas shopping got into top gear far earlier last year as shoppers saw the festive

EASTER PROMOTIONS (27 JAN – 7 APR 2021) Premier retailers can take advantage of a wide range of fantastic promotions to supercharge footfall, sales and profits this Easter.

PRODUCT

CASE SIZE

PROMO WSP

CONSUMER DEAL

RSP

POR

Maltesers Box

16x110g

£13.99

£1.25

£1.90

16.1%

Maltesers Box

1x110g

£0.87

£1.25

£1.90

16.1%

Maltesers Std Box

7x310g

£16.29

£3.50

£4.49

20.2%

Maltesers Std Box

1x310g

£2.33

£3.50

£4.49

20.1%

Cadbury Milk Tray

8x180g

£13.29

£2.50

£4.99

20.3%

Cadbury Milk Tray

1x180g

£1.66

£2.50

£4.99

20.3%

Cadbury Dairy Milk

14x360g

£27.29

£3.00

£4.23

22.0%

Cadbury Dairy Milk

1x360g

£1.95

£3.00

£4.23

22.0%

Galaxy Milk

17x360g

£32.99

£3.00

£3.65

22.4%

Galaxy Milk

1x360g

£1.94

£3.00

£3.65

22.4%

Dairy Box Carton

8x180g

£15.79

£3.00

£3.39

21.1%

Dairy Box Carton

1x180g

£1.97

£3.00

£3.39

21.1%

Rocher T16

20x200g

£53.00

£4.00

£5.99

20.5%

Rocher T16

5x200g

£13.25

£4.00

£5.99

20.5%

Rocher T16

1x200g

£2.65

£4.00

£5.99

20.5%

period as a welcome from WHEN IT’S distraction coronavirus – GONE IT’S and the same is GONE likely to happen with Easter.

What that means is that Premier retailers should go early and go hard!

Fortunately, Premier has secured an enormous range of fantastic Easter promotions from all the key big name brands on many of the most popular products.

Premier also launched Easter promotions earlier than normal this year to help Premier retailers get a head start on driving Easter sales.

The promotions have been structured to make it as simple February 2021 TalkingShop

23

NNEWEW

MCCOY’S £1 APTMAPS GROWING

M264193

M264169

RED HOT *

Stock up TODAY

*AC Nielsen Total Impulse MAT RSV 26.12.20

53% YOY M260626

M248093

M248079

M248094

M247645

McCOY’S HOTTEST EVER RANGE!

What are your views? Call 0141 222 5380 or email talkingshop@55north.com

{

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Don’t forget the Premier promotions on Boxed Chocolates are also perfect for other special occasions.

as possible for shoppers to instantly see the quality of the deals on offer with the vast majority of the promotions on simple round pound price points.

And there’s something to suit every pocket, from Kinder Surprise Large Eggs at £5 (a saving of £1.34 against RSP), down to Maltesers Boxes for just £1.25 (a saving of 65p against RSP).

The promotional list has been carefully created to allow retailers to target all of the major buying occasions and drivers at Easter, including: l Gifting l Self Eat l Children A host of outstanding ‘any 2 for £1’ promotions on a cracking range of Self Eat l Value products will drive impulse sales this Easter period. l Premium The range also includes lines from PRODUCT CASE SIZE PROMO WSP CONSUMER DEAL RSP POR the biggest-selling confectionery brands including Cadbury, Galaxy, Lindt Lindor Milk Choc Filled Egg 48x28g £15.99 ANY 2 FOR £1 £0.69 20.1%

SELF EAT PROMOTIONS – ANY 2 FOR £1 (27 JAN – 7 APR 2021)

Cadbury Oreo Egg

48x31g

£14.00

ANY 2 FOR £1

£0.60

Cadbury Caramel Egg

48x40g

£14.00

ANY 2 FOR £1

£0.60

30.0%

Cadbury Creme Egg

48x40g

£14.00

ANY 2 FOR £1

£0.60

30.0%

Malteaster Bunny

32x29g

£10.49

ANY 2 FOR £1

£0.62

21.3%

Malteser Bunny Orange

32x29g

£10.49

ANY 2 FOR £1

£0.62

21.3%

CDM Orange Mousse Bunny

33x30g

£9.99

ANY 2 FOR £1

£0.65

27.3%

Cadbury Vanilla Bunny

33x30g

£9.99

ANY 2 FOR £1

£0.65

27.3%

Cadbury Mini Eggs Carton

24x38.3g

£7.49

ANY 2 FOR £1

£0.60

25.1%

Kit Kat Bunny Single

24x29g

£6.99

ANY 2 FOR £1

£0.65

30.1%

SELF EAT PROMOTIONS – ONLY £1 (27 JAN – 7 APR 2021) Build sales with these fantastic promotions offering shoppers a selection of big

30.0%

WHEN ITS GONE ITS GONE

brand Easter lines for only £1.

PRODUCT

CASE SIZE

PROMO WSP

CONSUMER DEAL

RSP

POR

Cadbury Mini Egg Bag

24x80g

£15.49

£1.00

£1.20

22.6%

Smarties Mini Eggs

12x80g

£7.50

£1.00

£1.49

25.0%

Milkybar Mini Eggs

12x80g

£7.50

£1.00

£1.49

25.0%

Kit Kat Mini Eggs

12x80g

£7.50

£1.00

£1.49

25.0%

Aero Peppermint Mini Eggs

12x70g

£7.69

£1.00

£1.49

23.1%

TCO Mini Eggs Bag

12x80g

£7.79

£1.00

£1.00

22.1%

CDM Small Chunk Egg

12x71g

£7.99

£1.00

£1.85

20.1%

CDM Small Buttons Egg

12x71g

£7.99

£1.00

£1.85

20.1%

February 2021 TalkingShop

25

What are your views? Call 0141 222 5380 or email talkingshop@55north.com

T OP T IPS 1. Go early!

It’s never too early to start stocking Easter lines in store, once the festive period is out of the way.

2. Go hard!

Kinder, Ferrero, Maltesers, Aero, Kit Kat and Smarties, among others.

Don’t forget too that the Boxed Chocolate promotions are also perfect for growing sales at other special occasions like birthdays and anniversaries around this time of year.

With Easter Eggs a perennial favourite among shoppers of all ages, Premier has created a fantastic range of heavilydiscounted deals for shoppers that offer them savings of up to £1.51 off a huge range of eggs from the most popular brands.

Again, the range runs from just £2 for a Maltesers Medium Egg up to a premium Kinder option for £5, ensuring you have something for everyone and every occasion.

The promotions, highlighted within this feature, give you all the ammunition you need to make Easter a huge success for your store this year.

With shoppers today looking for positive, enjoyable experiences when they visit Premier stores, offering a large range of fantastic Easter promotions is a great way of adding some much-needed theatre in-store and starting to drive bigger basket spends and impulse sales as early as possible.

3. Make it prominent!

Why not create a dedicated Easter bay in-store, perhaps on an aisle-end or within the main confectionery fixture. Make use of the free POS available from Premier and don’t be afraid to add more theatre with Easter chicks, bunnies and more.

Make the fixture unmissable.

4.Shout about it!

Broadcasting your amazing Easter deals on social media is a great way of driving footfall to your store and building sales earlier.

5. Run competitions!

To generate excitement and interest, consider running Easter competitions both in-store and on your social media channels. ‘Like & Share’ competitions are a great way of driving excitement and will also help grow your audience of followers.

6. Dress up!

A fun way of making Easter front and centre is by encouraging your staff to get involved by dressing up in Easter outfits. That can be as simple as branded t-shirts from confectionery suppliers, or by going all out and getting into Easter bunny outfits. Your shoppers will appreciate a little light relief at the moment.

February 2021 TalkingShop

27

CLASSIC RICH TASTE, NEW PREMIUM LOOK.

PRODUCT

MIDAS CODE

SAN MIGUEL 8X660ML NRB

M090305

SAN MIGUEL 6X4X330ML NRB

M019205

SAN MIGUEL 0.0% 6X4X330ML NRB

M201543

SAN MIGUEL 24X330ML NRB

M921007

SAN MIGUEL 6X4X500ML CAN

M250722

SAN MIGUEL 2X10X440ML CAN

M237097

Enjoy Responsibly drinkaware.co.uk

Boost your sales with the No.1 World Beer* *Nielsen Scantrak / Total Off Trade / By Value & Volume / MAT to 31/10/2020.

for the facts

What are your views? Call 0141 222 5380 or email talkingshop@55north.com

EASTER PROMOTIONS (27 JAN – 7 APR 2021) Premier retailers can take advantage of a wide range of fantastic promotions to supercharge footfall, sales and profits this Easter.

PRODUCT

CASE SIZE

PROMO WSP

CONSUMER DEAL

RSP

POR

Maltesers Box

16x110g

£13.99

£1.25

£1.90

16.1%

Maltesers Box

1x110g

£0.87

£1.25

£1.90

16.1%

Maltesers Std Box

7x310g

£16.29

£3.50

£4.49

20.2%

Maltesers Std Box

1x310g

£2.33

£3.50

£4.49

20.1%

Cadbury Milk Tray

8x180g

£13.29

£2.50

£4.99

20.3%

Cadbury Milk Tray

1x180g

£1.66

£2.50

£4.99

20.3%

Cadbury Dairy Milk

14x360g

£27.29

£3.00

£4.23

22.0%

Cadbury Dairy Milk

1x360g

£1.95

£3.00

£4.23

22.0%

Galaxy Milk

17x360g

£32.99

£3.00

£3.65

22.4%

Galaxy Milk

1x360g

£1.94

£3.00

£3.65

22.4%

Dairy Box Carton

8x180g

£15.79

£3.00

£3.39

21.1%

Dairy Box Carton

1x180g

£1.97

£3.00

£3.39

21.1%

Rocher T16

20x200g

£53.00

£4.00

£5.99

20.5%

Rocher T16

5x200g

£13.25

£4.00

£5.99

20.5%

Rocher T16

1x200g

£2.65

£4.00

£5.99

20.5%

EASTER EGG PROMOTIONS (27 JAN – 7 APR 2021) Premier is also offering retailers a great opportunity to drive sales and profits with an exciting collection of promotions on Easter Eggs from the big brands that shoppers know and trust.

PRODUCT

CASE SIZE

PROMO WSP

CONSUMER DEAL

RSP

POR

Maltesers Medium Egg

9x127g

£12.00

£2.00

£3.05

20.0%

Maltesers Medium Egg

1x127g

£1.33

£2.00

£3.05

20.0%

Mars Medium Egg

9x141g

£12.00

£2.00

£3.05

20.0%

Mars Medium Egg

1x141g

£1.33

£2.00

£3.05

20.2%

Cadbury Medium Mini Egg

9x130g

£11.25

£2.00

£3.49

25.0%

Cadbury Medium Mini Egg

1x130g

£1.25

£2.00

£3.49

25.0%

Cad Creme Egg Medium Egg

9x138g

£11.25

£2.00

£3.49

25.0%

Cad Creme Egg Medium Egg

1x138g

£1.25

£2.00

£3.49

25.0%

Kit Kat Chunky Medium Egg

9x129g

£11.92

£2.00

£2.92

20.5%

Kit Kat Chunky Medium Egg

1x129g

£1.32

£2.00

£2.92

20.5%

Smarties Medium Egg

9x119g

£11.92

£2.00

£2.92

20.5%

Smarties Medium Egg

1x119g

£1.32

£2.00

£2.92

20.5%

Celebrations Large Egg

4x248g

£9.49

£4.00

£5.29

28.8%

Celebrations Large Egg

1x248g

£2.37

£4.00

£5.29

28.8%

M&Ms Large Mix Egg

4x268g

£9.49

£4.00

£5.29

28.8%

M&Ms Large Mix Egg

1x268g

£2.37

£4.00

£5.29

28.8%

Galaxy Enchanted Large Egg

4x234g

£9.49

£4.00

£5.29

28.8%

Galaxy Enchanted Large Egg

1x234g

£2.37

£4.00

£5.29

28.8%

Aero Peppermint Large Egg

4x252g

£9.99

£4.00

£5.41

25.1%

Aero Peppermint Large Egg

1x252g

£2.50

£4.00

£5.41

25.0%

Cadbury Large Twirl Egg

6x237g

£14.99

£4.00

£5.00

25.1%

Cadbury Large Twirl Egg

1x237g

£2.50

£4.00

£5.00

25.1%

Kinder Surprise Large Egg

6x100g

£19.49

£5.00

£6.34

22.0%

Kinder Surprise Large Egg

1x100g

£3.25

£5.00

£6.34

22.0%

WHEN IT’S GONE IT’S GONE

February 2021 TalkingShop

29

FEATURE | Dessert Bars

Get your just

desserts!

Over the last year or so, dessert bars have become an increasingly common feature in Premier stores – and there are plenty of reasons why you might want to consider one over the coming months.

O

ne of the biggest and most profitable major trends to emerge in independent retailing over the last year or two has been the dessert bar. It was a trend that was in full swing before the onset of coronavirus with shoppers flocking to stores to enjoy a wide range of freshly prepared, tasty sweet treats like cakes, waffles, crepes, pastries and ice cream.

30 TalkingShop

February 2021

Dessert bars offer a fantastic way of growing footfall, sales and profits and could be a great option to consider overing the coming months as lockdown restrictions hopefully continue to be loosened.

Mos Patel who owns and runs Premier Heyside Store & PO in Royton with his wife Anju has seen spectacular growth since a major refit at the start of 2020 which saw the introduction of a Cool Dessert Co bar just in time for lockdown.

“It was more luck than anything else,” admits Mos. “When we were completing plans for the refit at the end of 2019 we had no idea what lay ahead of us. We hadn’t even heard of coronavirus at that point – but we knew we wanted to add a dessert bar because we’d heard lots of positive things about them from other Premier retailers and it just felt right for our shopper base.”

The shiny new dessert bar was an instant hit with Mos and Anju’s shoppers. “We re-

What are your views? Call 0141 222 5380 or email talkingshop@55north.com

opened the store after the refit just weeks before the first lockdown and we were already seeing sales growth of more than 20%,” says Mos. “But when lockdown kicked in, sales went through the roof and a lot of that growth was driven by our widened food to go offer which of course included the dessert bar. At certain points, our sales were up 400% on what they would have been normal!”

Clearly, it’s hard to judge how much of that growth was down to the introduction of the food to go and dessert bar and how much was down to coronavirus, but whatever the precise explanation, Mos and Anju are more than delighted with the success.

“We started out with a more or less standard range – crepes, waffles, pastries, ice cream and so on,” explains Mos, “but we quickly evolved a few extra ideas like handmade milkshakes. They were a massive hit, and still are. Basically, we make milkshakes to order and shoppers can order them with whatever they want in them. If it’s in the shop, we can use it in a milkshake! So we’ve been asked to make shakes with Oreos, Kit Kats, marshmallows, Mars Bars, you name it!”

Suresh Patel is another retailer who has had huge success with his dessert bar at Premier Upholland store in Skelmersdale. He comments: “Shoppers just love the dessert bar and it performs well all year round. You might think that shoppers are only looking for treats like that in the warmer months but that’s not been our experience.

“I don’t know whether it’s partly because of lockdown and shoppers are just looking for little affordable treats to brighten up their day, but they use the dessert bar almost the same in winter as they do in summer.”

Suresh also believes that the dessert bar adds something special to the look and feel of the store, as well as the smell! “There’s no doubt that the dessert bar is something of a showpiece in the store. It’s very eye-catching and it adds some excitement and ambience, February 2021 TalkingShop

31

What are your views? Call 0141 222 5380 or email talkingshop@55north.com

even for shoppers that aren’t there to buy anything from it. And I know for a fact that the amazing smells have tempted plenty of shoppers into making a little impulse purchase from the dessert bar when they’d only come in for a pint of milk!”

Both Mos and Suresh agree that the dessert bar has been a fantastic footfall driver, as well as driving strong sales volumes and very high profits.

“The margins on the dessert bar range are very high compared to packaged goods,” says Mos. “Yes, there’s a little extra cost in terms of staffing and in terms of fitting the bar in the first place, but you more than get back in very short order. It helps you stand out from the competition and that’s more vital than ever these days.”

Meanwhile, much further north in Aberdeenshire, Premier Turriff retailer Ian Smith has had big success with his dessert offer, as he comments: “We do a good range

of products and we’ve also capitalised on the strong demand for local produce in this area by using a local ice cream producer, Portsoy, to complement the range of products we get from Booker. That has been a big hit and even on the bleakest winter day we still get shoppers coming in for ice cream. Desserts have been a big factor in our progress over the last 18 months.”

It’s clear from these experiences that dessert bars offer a fantastic way to set your store apart and to grow footfall, sales and profits.

With a dessert bar installed, the options available to you to entice more shoppers more often shoppers are limited only by your imagination.

To find out more about how a dessert bar could help your store grow, contact your RDM. February 2021 TalkingShop

33

new pack size

95kcal

97kcal

per 23g serving

*Nielsen Total Market MAT w/e 26.12.2020. **Nielsen Total Impulse MAT w/e 26.12.2020

per 23g serving

M263163

M263176

ks KP Snac** PMPs PMP ** y Categor

gluten

free

+14%

+20%

2nd

biggest

better for you brand *

stock up now

Driving Efficiency | FEATURE

Work smarter, not harder

With the increased pressures of coronavirus, it’s more important than ever that Premier retailers drive efficiencies across every aspect of their business to help free up time to focus on prioritised tasks like customer service and hygiene routines.

O

ne of the many additional challenges that coronavirus has brought to the independent retailing channel is greatly increased time pressure on already busy teams. There is always a long list of tasks that need to be completed every day in all Premier stores but the fresh challenges that coronavirus has brought mean it’s more important than ever that retailers drive all the efficiencies they can to help free up valuable time for their team to focus on prioritised tasks like customer service and hygiene routines.

While the pandemic has certainly benefitted many Premier stores in a commercial sense as more shoppers than ever have come to rely on their local store, even that adds further pressure with bigger orders, bigger deliveries, more frequent replenishment and a whole host of other challenges that come with bigger weekly sales volumes. A nice challenge to have, but an additional challenge nonetheless.

So what can Premier retailers do to make their businesses more efficient and help them ensure that they are working smarter, not harder?

February 2021 TalkingShop

35

FEATURE | Driving Efficiency

EPOS

One of the quickest and most effective ways that retailers can add efficiency is through enhanced use of a good quality EPoS system that has been specifically built with the independent retail channel in mind.

A great solution is available to retailers through TRDP. The ShopMate EPoS system is available absolutely free of charge to Premier retailers with the only cost attached being small weekly service fees to cover the cost of regular updates of price files, product data, promotions and software as well as covering the cost of help from the UK-based TRDP technical support team.

The benefits of a purpose-built EPoS system are many and varied but the TRDP system includes: l Daily automated price/product updates l 365 day expert UK technical support l Full product file pre-loaded l Free MediaMaster advertising hardware TRDP’s OrderMaster system along with the accompanying CS3000 barcode scanner links directly and securely to Booker and places and process orders electronically.

Electronic Notice of Delivery documents are automatically sent to retailers.

36 TalkingShop

February 2021

The system includes a back office software solution which means there is no need for back office hardware and also means that retailers can access their EPoS system from anywhere on any device with an internet connection.

Using a system like ShopMate can help automate and speed up many timeconsuming tasks like ordering, stock management and running reports of many different kinds. This functionality is a great way to cope with the increased volume of stock that many Premier stores are having to process currently.

Critically, the system offers Premier retailers the opportunity to boost their profits by allowing them to understand their sales better through improved regular reporting and by helping them focus on the categories and products that are delivering the most profit for them.

The system also makes ordering and managing stock levels far simpler which reduces the risk of out of stocks, particularly on key lines.

Automated systems like this also help reduce the risk of human error which can be very costly to a store.

What are your views? Call 0141 222 5380 or email talkingshop@55north.com

REDUCED PREMIER ALLOCATIONS

Offers avail

able 27/01/21

only With increased average order volumes these days, Premier is also helping drive efficiencies each for retailers by reducing the volumes of stock allocated to Premier retailers. This move was £5.75 made in direct response to feedback from Premier retailers and was based around the half price £1.50 tried and tested ‘less is more’ principle. each As well as reducing allocations, Premier has also reduced the number of promotions in its £3.25 leaflets to help retailers focus on driving footfall, sales and profits. only Reduced allocations also help simplify 12P ranging and merchandising in-store and help make the great value on offer in every Premier store even more unmissable for shoppers. £5 Amazing Va lue By focusing on driving efficiencies in their Ess en tia ls only businesses and by working smarter rather 85p than harder, Premier retailers can rapidly free their teams so they have the opportunity to for other important tasks such as regular cleaning routines and customer service.

£5

to 16/02/21

half price

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14th February

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/£5.45

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February 2021 TalkingShop

37

INTENSITY

INTENSITY

INTENSITY

MENTHOL TOBACCO TASTE

CAPSULE

TOBACCO TASTE

INTENSITY

INTENSITY

PRE-CLICK POST-CLICK

INTENSITY

INTENSITY

INTENSITY

NEW HEETS Teak Selection Now your customers have even more choice for use with IQOS. The UK’s No.1 heated tobacco product.1 At only £5 RRP,2 your sales opportunities, like our range, have just got even bigger.

Stock the full range of HEETS now!

1. Nielsen data as of September 2020, which encapsulates “smoke-free” product categories - e-cigarettes (hardware and consumables) and IQOS (Device and HEETS) specifically - in multiple grocers and General Trade in retail. IQOS and HEETS surpassed the products of PML’s nearest competitor in June, 2020.

2. All on-shelf prices are selected by the retailer alone and margin may therefore be affected. This material is restricted to those who are involved in the business of the sale or distribution of tobacco who are aged 18 years or over. This material should not be made available to the public or sent to anyone else.

Important information: IQOS is not risk-free. It delivers nicotine, which is addictive. Not for sale to persons under the age of 18.

Ones to Watch

Ones to

watch

A selection of key products that will deliver for you in-store

Roll on bigger

30% POR

profits!

WHAT? SNAX ON THE GO SUB ROLL RANGE WHEN? AVAILABLE NOW WHY? Chilled food to go is a hugely important category for retailers with value for money and quality now more important than ever for shoppers. Two new Snax On The Go lines are perfect for helping Premier retailers cash in on this trend for tasty, great value products that will sell the whole day through. The new Snax On The Go Sub Rolls are available now in two very popular flavours: Cheese & Onion and Tuna Mayo.

WHO? Ideal for the lunch and breakfast occasions, these tasty Subs are also a great solution right throughout the day and will help drive footfall, sales and profits in a key category, as well as providing a great platform for building bigger basket spends if shoppers can be tempted into also picking up some crisps, a drink and some confectionery for instance.

{

These Subs are a great solution right throughout the day and provide a brilliant platform for building bigger basket spends.

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February 2021

}

WHERE TO STOCK? Stock the new lines prominently in the food to go chiller where the eye-catching packaging and great value £1.69 price point will grow sales.

SNAX ON THE GO DOUBLE CHEESE & ONION SUB ROLL / SNAX ON THE GO TUNA MAYO SUB ROLL Case size: 4 x 165g WSP: £4.72 RSP: £1.69 POR: 30%

To purchase these products now, visit www.booker.co.uk

Fruity exclusive!

WHAT? WHITLEY NEILL WATERMELON & KIWI GIN 6X70CL – GROUP EXCLUSIVE

GROUP EXCLUSIVE

WHEN? AVAILABLE NOW WHY? Nothing sets the tills ringing quite like an exclusive product, especially when it’s in a category as vibrant as gin and from a producer as popular as Whitley Neill. Booker has secured yet another exclusive deal, this time a three-month agreement on new Whitley Neill Watermelon & Kiwi Gin. All Whitley Neill products will be on Core deal in Premier for P13 (17th Feb – 9th Mar) and one case of the new variant will be allocated to Premier retailers. The promotion features a special retail price to shoppers of just £21.99 a bottle, a huge saving of over £7.26 on the £29.25 RSP, while still delivering a POR of 12% for retailers.

WHO? With gin still on a huge high and fruity flavoured gins the stars of the show, the new Watermelon & Kiwi gin will be a massive hit with shoppers everywhere. The line will drive sales among gin-lovers as well as those new to the category and will help drive footfall for retailers who shout about the new product in-store and on social media.

WHERE TO STOCK? Stock the lines next to other flavoured gins where the exciting new flavour and the big name brand will generate interest and sales.

WHITLEY NEILL WATERMELON & KIWI GIN 6X70CL – GROUP EXCLUSIVE Case size: 6 x 70cl WSP: £116.94 / £19.49 RSP: £29.25 POR: 20%

Zero in on growth

Stella goes alcohol-free

WHAT? GORDON’S 0.0% ALCOHOL FREE GIN

WHAT? STELLA ARTOIS 0.0%

WHEN? AVAILABLE NOW

WHEN? AVAILABLE NOW

WHY? With the alcohol-free category seeing good growth in recent months and shoppers looking to reduce their alcohol intake after the excesses of Christmas, new Gordon’s 0.0% Alcohol Free Gin is a fantastic option for Premier retailers.

WHY? Stella Artois has launched a 0.0% version of its popular lager to appeal to the growing number of shoppers seeking to cut down on their alcohol consumption. The alcohol-free variant offers the same distinctive Stella Artois taste that many shoppers enjoy but with absolutely no alcohol.

WHO? Made using only the finest distilled botanicals, just like Gordon’s London Dry Gin, new Gordon’s 0.0% provides the bold, juniper-led character shoppers know and expect from the brand. This makes it the perfect alcohol-free alternative to their usual choice of Gordon’s and tonic.

WHO? The start of the year is traditionally a popular time for shoppers to rethink their habits, so this launch will help Premier retailers offer more choice to shoppers looking for a premium quality alcohol-free option.

WHERE TO STOCK? Site the gin prominently on the spirits gantry, alongside any other low or no alcohol lines you stock and the big brand name will help drive sales and profits.

WHERE TO STOCK? Position the new line in the beer chiller near to other alcohol-free beer options to give your shoppers an exciting new option while also offering a strong POR of almost 35%.

GORDON’S 0.0% ALCOHOL FREE GIN

STELLA 0.0%

Case size: 6 x 70cl WSP: £55.74 / £9.29

Case size: 6x4x330ml WSP: £12.99

RSP: £13.99 POR: 20%

RSP: £3.99 POR: 34.89%

February 2021 TalkingShop

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Passion for profit WHAT? SOURZ PASSION FRUIT

to try out the latest new on-trend sweet and sour flavour.

WHEN? AVAILABLE NOW

WHERE TO STOCK? Stock the bright, eye-catching bottle alongside other liqueurs where the striking packaging and promotional pricing will drive sales and profits.

WHY? New to the popular Sourz liqueur range is Sourz Passionfruit, a refreshingly sweet and tart variant which will make the perfect addition to a summer cocktail.

Versatile and bursting with flavour, Sourz Passion Fruit liqueur is set to be popular with shoppers over the coming months.

SOURZ PASSION FRUIT Case size: 6 x 70cl WSP: £47.94 / £7.99 RSP: £11.99

WHO? The entire Sourz range is popular with shoppers and new variant will help bring new shoppers into the category as well as encouraging existing Sourz shoppers

20% POR

POR: 20%

Seashore sales

Up for the cup WHAT? HAPPY SHOPPER CUP SOUP RANGE RELAUNCH

WHAT? ISLA NEGRA SEASHORE CABERNET SAUVIGNON

WHEN? AVAILABLE NOW

WHEN? AVAILABLE NOW

WHY? The start of the year is peak season for cup soups and Booker is helping Premier retailers cash in on this annual trend with the relaunch of its Happy Shopper Cup Soup range. The relaunched soups include improved new recipes as well as the introduction of a brand new variant, Broccoli and Stilton.

WHY? Capturing the spirit and charms of the Chilean coast in every bottle, Isla Negra Seashore Cabernet Sauvignon is an intense ruby red Cabernet Sauvignon with aromas of juicy raspberries and plums and a touch of chocolate. The wine has had a strong year in convenience with sales up 30.9%, according to the producer.

WHO? Cup soups are the ultimate in convenience for quick, tasty, healthy snacks that can be consumed right throughout the day. The relaunched Happy Shopper range offers a selection of great tasting soups in three popular flavours at a fantastic price of just £1 per 5-pack and will be a great solution for a wide range of shoppers.

WHERE TO STOCK? Site the range on the soup fixture alongside other instant soup products and watch the fantastic price-marked pack and great quality cup soups deliver high trial levels and repeat sales, as well as a POR in excess of 30% for retailers.

HAPPY SHOPPER CUP SOUP BROCCOLI & STILTON / CHICKEN & VEG CROUTONS / TOMATO & BASIL CROUTONS Case size: 7 x 5 pack WSP: £4.89 RSP: £1.00 PM POR: 30.14%

30.14% POR

WHO? Approachable and easy to drink, Isla Negra wines are made with grapes from throughout the Central Valley of Chile which has a temperate Mediterranean climate creating a complex, engaging flavour profile which is popular with a wide range of shoppers.

WHERE TO STOCK? Stock the line within the main ambient red wine fixture.

ISLA NEGRA SEASHORE CABERNET SAUVIGNON Case size: 6 x 75cl WSP: £22.39 RSP: £5.75

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POR: 22.00% February 2021

To purchase these products now, visit www.booker.co.uk

New taste, new opportunity WHAT? REFORMULATED COKE ENERGY RANGE WHEN? AVAILABLE NOW WHY? Coke has reinvigorated its Energy range with improved, reformulated versions of Coke Energy and Coke Cherry Energy now available. The two lines are available in £1 price-marked 250ml cans and offer Premier retailers a fresh opportunity to grow sales and profits in the energy drinks category.

WHO? As one of the biggest brands on earth, Coke enjoys a hugely loyal following and shoppers will be keen to see what the new formulations taste like. This is a great chance for retailers to grow sales and bring new shoppers into the category and the POR on both lines is a solid 34%.

WHERE TO STOCK? Site the lines prominently within the energy drinks section of chiller where the Coke brand name and the great value £1 price marked packs will attract attention and grow impulse sales.

COKE ENERGY PM£1

COKE CHERRY ENERGY PM£1

Case size: 12x250ml

Case size: 12x250ml

WSP: £6.59

WSP: £6.59

RSP: £1.00 PM

RSP: £1.00 PM

POR: 34%

POR: 34%

PMP Multipack Coke Range WHAT? COKE 6-PACK RANGE WHEN? AVAILABLE NOW WHY? With multipacks in big growth under lockdown, Booker is introducing a brand new 6-pack range across the big-selling Coke, Diet Coke and Coke Zero brands.

The multipacks are perfectly in line with current shopper trends and will help retailers grow footfall, sales and profits, as well as boost basket spends.

WHO? A broad range of shoppers of all ages regularly buy Coke, Diet Coke and Coke Zero so these pricemarked 6-packs offer them great value on their favourite soft drinks.

WHERE TO STOCK? Site the lines prominently within chiller, space permitting, or create eye-catching floor stacks to ensure shoppers can’t miss them in-store.

COKE PM£3.75

DIET COKE PM£2.75

COKE ZERO PM£2.75

Case size: 4x6x330ml

Case size: 4x6x330ml

Case size: 4x6x330ml

WSP: £9.99

WSP: £7.19

WSP: £7.19

RSP: £3.75 PM

RSP: £2.75 PM

RSP: £2.75 PM

POR: 20%

POR: 21%

POR: 21% February 2021 TalkingShop

43

PricesDown

FANTASTIC OPPORTUNITIES TO SAVE ON COSTS AND BOOST YOUR PROFITS

Grow profits with sweet treats deal!

Premier retailers can boost sales and profits with a fantastic promotion on a range of outstanding deals on big brand sweet treats from Mr Kipling and Cadbury.

Product

Case size

Promo WSP

Cadbury Mini Roll Chocolate

12x144g

£9.49

Mr Kipling Angel Slices

6x6 slices

£4.79

Mr Kipling Lemon Slices

6x6 slices

Mr Kipling Viennese Whirls

4x6pk

ON PROMOTION UNTIL 1ST JUNE 2021

Saving

Consumer Deal

RSP

POR

£1.50

ANY 2 FOR £2

£1.39

20.9%

£1.00

ANY 2 FOR £2

£1.39

20.2%

£4.79

£1.00

ANY 2 FOR £2

£1.39

20.2%

£3.19

£0.70

ANY 2 FOR £2

£1.39

20.3%

W

ith current lockdown restrictions seeing shoppers go in search of small, affordable treats, Premier is helping retailers grow footfall, sales and profits with a range of fantastic deals on sweet treats from leading brands Mr Kipling and Cadbury.

The deals feature special promotional WSP pricing that saves retailers up to £1.50 a case and allow them to offer all four lines include in the promotion on a special ‘any 2 for £2’ shopper deal.

The four lines deliver PORs in excess of 20% meaning they’ll be as popular with retailers as they are with shoppers.

Retailers can also stock up in confidence as the promotion runs all the way through to 1st June.

Make sure that you use your free POS kit to communicate this exceptional deal to shoppers and consider running some social media posts to highlight the deal and help drive footfall.

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BetterService IDEAS TO GIVE YOUR BUSINESS THE EDGE

Profiting with parcels With the coronavirus pandemic driving big increases in the use of parcel services, it is always worth finding space for the service instore as the benefits come in many forms for Premier retailers.

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ny service that brings more shoppers to your door more often is worth considering for local retailers and there’s no question that offering parcel services to your shoppers can be a great way of unlocking fresh growth. Never has this been more true than under the current restrictions as non-essential stores remain closed and non-essential travel is forbidden, sparking big increases in parcel volumes.

With long opening hours and convenient locations, Premier stores are tailor made to cash in on this growth. Whether it’s regular shoppers visiting more often or new shoppers

who have never visited before, parcel service open up a huge opportunity to drive footfall.

Once a customer knows that their longawaited parcel is available for collection at their local Premier store, they are much more likely to use that shop for other incremental purchases such as essential daily purchases like milk and bread or perhaps some affordable treats. Making your store ever more indispensable only serves to cement your place as the hub of the community.

Clearly, extra visits means extra sales and the chance to showcase both your regular range as well as the extensive array of Premier promotions that will help to grow

DELIVERING BENEFITS There are many benefits to operating a parcel service in your store, including: l Additional Footfall – Another reason for new customers to visit your store, or existing customers to visit more often. l New sales opportunities – People visiting your store for parcel collection will see your product displays and special offers at the same time. l Be the Hub of the Community – Helps your store become the store of choice for people in your locality, central to their daily life. l Extra Revenue – Commission is earned on each parcel handled.

sales and profits even further.

Internet shopping has been rising significantly for many years, but this growth has accelerated during the past 12 months official statistics say that online retail sales have grown by more than 50% during the lockdown period - meaning that the demand for parcels has never been higher.

It’s also important to remember that parcels go in two directions, and that many shoppers will be returning parcels as well as collecting them. Parcel returns form a very large part of total parcel volumes, either because shoppers are returning items they have decided against, or because they are

running their own business enterprise from home.

This all adds up to an opportunity for footfall and additional sales for retailers offering the service - and every parcel handled yields a commission payment to the store as well.

PDG member Justin Whittaker, owner of MJ’s Premier Royton in Lancashire, has a thriving parcel business and is convinced of the value of offering the service in-store.

“It’s a must, really,” he says. “It brings footfall, it creates an opportunity for the retailers, and of course you get commission too.”

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49

It’s in the

bag!

Bagged sweets are driving growth in the confectionery category.* Get it right and maximise your profits, says HARIBO. Confectionery continues to grow in the Symbols & Independents channel with sweets helping drive this growth, up 3.7% in 2020*.

14.0% 12.0%

Value growth

10.0%

11.6%

8.0% 6.0% 4.0%

3.7%

2.0% 0.0%

The driving force behind this increase are bags of sweets. They are not only the biggest pack format in terms of sales, but are also delivering the highest growth, adding over £16m in the last year*.

2.0% Total Confectionery

Sweets

The biggest manufacturer of Bagged Sweets is HARIBO; their sales are higher than the next 2 manufacturers combined**.

Stocking the £1PM format drives sales by clearly communicating the price to customers and reassuring them of value for money. For example, sales of £1PM Tangfastics in symbols & independents are more than double the sales of the non-PM Tangfastics bag**.

Medium bags of sweets

Top 6 Share Size Confectionery Bags***

1

2

3

4

5

6

Maximise your confectionery bag sales

1 2 3 4 5

Make sure you are stocking HARIBO - the nation’s favourite sweets brand, at all times!

Sweets account for 2 in every 3 bags of confectionery sold in the channel*** so ensure you devote sufficient space to them in store.

Block by brand, this makes it easy for your customers to find their favourites.

Maximise the “Strike Zone” – get top sellers like Starmix, Tangfastics and Giant Buttons in the middle of displays at eye level.

Double face the best sellers to make them stand out and help with stock availability.

Share of bag sales

Did you know?

MAOAM is the No. 1 chewy sweets brand

28%

Bags of chocolate

3%

Bags of mints

for Price Marked Packs, selling over 30% more than the nearest competitor**.

Did you know?

Tangfastics and Starmix both sell over 1/3rd more bags than their nearest competitor****.

R ITE ’S FAVOU IN A IT R B SWEET

BRBIRTIA TIANI’S N’S FndA SWEE FVAOVUORUIRTIET E T

2

69%

Bags of sweets

Sources: *IRI Marketplace, Symbols & Independents, Value Sales Growth, Full Year 2020. **IRI Marketplace Sweets, Symbols & Independents, Value Sales, Full Year 2020. ***IRI Marketplace, Symbols & Independents, Unit Sales, Full Year 2020. ****IRI Marketplace Sweets, Symbols & Independents, Unit Sales, Full Year 2020.

{

I would say that 80% of our parcel shoppers are women, so we put items like Prosecco and chocolates on offer in very visible places and we get loads of extra purchases as a result.

“It’s extra footfall all the time for us.

It helps you to be the store of choice for shoppers, with them visiting every day or sometimes several times a day. But the main thing is it’s a great opportunity for retailers to show people what a good shop you are, by putting special offers in front of them and inviting them to make additional purchases and upsells. When shoppers come in for parcels, they can’t miss seeing some of the great offers we have.”

Justin estimates that the majority of his parcel shoppers are women, which has important implications for how he and his team range and merchandise the store.

Justin Whittaker

}

He explains: “I would say that 80% of our parcel shoppers are women, so we put items like Prosecco and chocolates on offer in very visible places and we get loads of extra purchases as a result - it probably wouldn’t work as well with beer!”

So what sort of an impact has the parcels service had on his business?

“Our parcels business has at least doubled, and probably tripled, since the lockdown,” Justin continues. “With a lot of retail unable to open, some of the home shopping business has been pushed to the shops like ours.

“We are at full capacity, and probably get as many people dropping items off to us to be

picked up as are here to collect.”

Managing a big volume of parcels in-store may seem daunting, but Justin says that it doesn’t take long to create an efficient system that works well and is easy to understand and follow for all staff.

“We have an alphabetical system in the store - one shelf for customers with names A-C in the alphabet and so on - so we can find things quickly and easily,” he explains.

“I also think it’s a good idea to scan parcels onto the system as soon as they come in from the drivers, rather than leaving them for later.

This means that customers know their parcel has arrived and means they can be picked up at the earliest possible opportunity, easing the pressure on space in-store.”

Parcel services are clearly important to Justin and are adding significantly to his business and he has a final word of advice for other Premier retailers who haven’t yet introduced the service: “If you aren’t doing parcels already then you are missing out.”

February 2021 TalkingShop

52

BetterService IDEAS TO GIVE YOUR BUSINESS THE EDGE

The power of promotions BUY 1 BUY 1 Offers available 17/02/21 to 09/03/21 www.premier-stores.co.uk

GET 1

GET 1

FREE

FREE

£2.29

any 2 for

£10

PM £1.19

Varieties as stocked 100g/102g/107g/112g/122g/125g

£5.99

Incl. Bombay Bad Boy 90g

75cl

only

only

only

£1

£6.50

£4.50

each each each The outstanding Premier promotional programme is one of the most powerful tools available to retailers to grow footfall, sales and profits. Talking Shop offers 10 top tips on getting the very most out £10 £1.99/£2.37 £7.49/£7.99 of promotions.

24x330ml

T

Varieties as stocked 82.5g/150g/180g

only only promotional here’s no doubt that the fantastic Premier programme is one of the most powerful tools available to retailers to help them maximise footfall, sales and profits.The range of Premier promotions has been carefully crafted to deliver the best possible deals for LESS THAN Premier shoppers and retailers alike.

Indeed, the Premier Allocations programme hasP recently been PER WASH restructured in response to retailer feedback. Under the new £8 has been structure, the number99p of allocations made by Premier

69p

£4.50 12

5’s

Amazing Value

Es se nt ia ls

P13 ENG LIC

Varieties as stocked 750g/800g

Brought to you by

WINNER The Shoppers’ Favourite Convenience Fascia

38 Wash

only

85p

half price reducedonly to allow retailers more flexibility and to reduce stockholding challenges.

Over Christmas, the new system saw a maximum of 25 cases of Mega Deals allocated to retailers andeach a maximum of 20 additional cases of seasonal stock allocated.

This partnership approach between Premier and retailers is helping ensure that the Premier promotions sit at the very heart of every Premier store, delivering footfall, sales and profits every day £5.25 PM £3 of the week.

£3.50

£1.50

9 Roll

only

£2

200g/300g

any 2

only

£2

£3

2L

PM £3 500g

for PM £2 15 Pack

480g/490g

STAY LOCAL & STAY SAFE

OFFER ENDS: 09/03/21

500G BIG VALUE PACK

February 2021 TalkingShop

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BUY IN EARLY! The best way to get off to a flying start with each set of promotions is to stock up early. By having plenty of promotional stock on the shelves on the day the promotions go live, you give yourself the longest possible period to grow sales and profits.

ENSURE AVAILABILITY

Offers available 27/01/21 to 16/02/21 www.premier-stores.co.uk

better than

only

’s Day Valentine Sunday 14th February

£5 each

half price

£1.99

£1.50

each

£5.75

£3.99/£4.99/£5.45

Incl. Lucozade Sport Orange/ Energy Original 4x380ml/500ml

75cl

BUY 1

better than

half price

£3.25

8x200ml

12P PER BAG

£2.29

Varieties as stocked 750g/800g

Brought to you by

WINNER The Shoppers’ Favourite Convenience Fascia

900ml

only

£3.50

PM £3.49

£5

only

85p

£1.49

9 Pack

only

£2

only

£1

£4.75

95g

36 Pack

Essential s

PM £2.25

130g

only

LESS THAN

Amazing Value

each

£1.99

only

£4

£1.12

FREE

each

PM £1

Varieties as stocked 90g/100g

better than

half price

GET 1

£1.50

P12 ENG LIC

any 2 for

any 2

2kg

only

£2

£3

2L

PM £3 500g

for PM £2 15 Pack

OFFER ENDS: 09/03/21

500G BIG VALUE PACK

With many of the Premier promotions likely to be very popular with shoppers, it’s important that you make sure you have enough stock to meet the expected heavy demand. This is particularly important on the great promotions featured in the various Premier promotional leaflets. Nothing frustrates shoppers more than making a trip to your store for a specific deal, only to find that you have sold out.

STAY LOCAL & STAY SAFE

102415 Premier P12 ENG LIC Leaflet.indd 1

22/12/2020 10:43

CARRY ALL PROMOTIONS A related issue is making sure you carry all promotions featured in the Premier leaflets. The number of prrmotions featured has recently been reduced, making this easier than ever. The leaflets drive footfall but if you don’t stock all products you risk losing sales.

MEGA DEALS The Premier Mega Deals have been unbelievably popular in growing footfall, sales and profits for Premier retailers – so make sure you focus on them each period. The fantastic value on offer means big sales and big footfall so maintain good stock levels and make them prominent in-store and on social media.

MEAL DEALS The Premier Sandwich and Evenings-In Meal Deals were massively popular with shoppers in 2020 and we can expect the same in 2021. The outstanding value they deliver helps bring shoppers to your door and helps build bigger basket spends while they are there. The frozen category is in big growth too at the moment as more shoppers have turned to it during lockdown thanks to its great value and no waste credentials. Premier’s frozen Meal Deal promotions are a great way of cashing in on this trend and giving shoppers more reasons to visit your store more regularly. Make sure availability of all lines in the Meal Deals is good and be sure to highlight the deals extensively using the free POS.

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February 2021

AMAZING VALUE ESSENTIALS With value more important than ever and footfall under pressure during lockdown, the Premier Amazing Value Essentials promotions are the perfect way to keep shoppers coming back to your store time and again. Keep an eye on the latest promotions and share them on social media to maximise footfall.

ADDITIONAL ALCOHOL LEAFLET The Additional Alcohol Leaflet has been a huge factor in the significant growth that Premier retailers have seen in sales of alcohol, over the last year. Again, ensure you have good stocks of all featured lines, site them prominently and share them online to maximise footfall, sales and profits.

EDLP While not strictly speaking a promotion, Premier’s Every Day Low Pricing (EDLP) strategy is a vital one in increasing shopper loyalty and driving sales and profits. Communicating this pricing efficiently in-store and on social media is critical.

MAKE PROMOTIONS PROMINENT With such a powerful promotional programme available to Premier retailers, it makes sense to ensure that the promotions are unmissable in-store. A dedicated Mega Deals bay or section is a great idea while dedicated promotional fixtures in high traffic areas such as aisle ends or near the tillpoint will help boost visibility ad sales.

GET SOCIAL Social media is now one of the most effective marketing tools available to Premier retailers so make sure that you leverage Facebook, Instagram and Twitter to grow your reach and communicate the great promotions you have available. It’s free, it’s easy and it works.

February 2021 TalkingShop

55

LaunchReview FEEDBACK ON THE LATEST BOOKER PRODUCTS

Own brand wine a hit with shoppers

See your sales fly with Quirky Bird range!

Booker’s fantastic own brand range of Quirky Bird wines has been a huge hit with Premier shoppers and retailers alike since its launch last year.

Shoppers are more keenly focused than ever on value, but they never want to sacrifice quality – which helps explain why Booker’s range of four own brand Quirky Bird wines has been so popular with shoppers.

The wines were an instant hit with shoppers and continue to deliver fantastic sales and profits for Premier retailers.

Wine as a category has been in strong growth under lockdown and the Quirky Bird range has clearly hit the mark. While it’s at the premium end of the Booker own brand

range at £6.49 a bottle, Quirky Bird delivers a fantastic quality product but also provides Every Day Low Pricing value – a winning combination. What’s more, a 2-for-£12 multibuy deal* offers shoppers ever greater value.

In addition, new format labelling for the range was introduced in response to shopper feedback and the label now features tasting notes, a new ‘goes with’ section and full nutrition information.

Quirky Bird is available in four varietals,

two white and two red: Sauvignon Blanc, Chenin Blanc, Shiraz, Merlot.

All four varietals are price-marked with a peelable label giving retailers added flexibility and all lines deliver phenomenal PORs in excess of 30%.

This is a fantastic range for unlocking even greater growth in the wine category and Premier retailers are advised to stock all four variants to drive footfall, sales and profits. * Multibuy deal unavailable in Scotland due to licensing laws.

February 2021 TalkingShop

57

shopper’s view…

Anton Docherty, Bothwell “Like many people, I’ve taken to enjoying a glass of wine with dinner or while watching the TV in the evening. I really enjoy a good wine but I’m also not prepared to pay £10 or £15 for a bottle. I certainly like a decent quality wine but I’m also keen on getting good value for money so when I first discovered the Quirky Bird range, I knew I was on to a winner. It was recommended to me by a work colleague and since that first bottle I’ve become something of a fan.

It’s really, really tasty wine and at £6.49 a bottle, you get a brilliant wine for your money. I’m more of a red wine fan so my favourite has to be the Shiraz. Nice and spicy and full, and it goes well with a curry, believe it or not!”

RETAILER VIEW DENNIS WILLIAMS Premier Broadway Convenience Store, Edinburgh “Wine has been huge for us over the last year.

Ever since last March sales have just spiked and then stayed at that increased level ever since.

Shoppers are still focused on value but many of my shoppers are looking for something just a little bit special and Quirky Bird delivers on that front. It’s not the cheapest wine on the shelf but once shoppers try it, they find that the quality is fantastic and we get lots of repeat sales from that range. A POR in excess of 30% is also brilliant for retailers.”

RETAILER VIEW ANITA NYE Premier Eldred Drive Stores, Orpington “Our alcohol category has been performing fantastically under lockdown with sales flying, but wine has been a real star. My customers are buying it more often than ever before and they tend to be looking for good value. What they get with Quirky Bird is Every Day Low Pricing on a wine that is, frankly, a premium product.

All four varietals are exceptional and I have a lot of shoppers prepared to pay an extra pound or two to get something that’s a bit out of the ordinary.”

RETAILER VIEW AJITPAL SINGH Premier Capel Hill Stores, Tonyrefail “Value for money is critical in the community served by our store so when we stock new lines they have to deliver on that front but they also have to be good quality because what we’re looking for is solid repeat sales. Quirky Bird has been a really, really successful range for us since launch. The label is very eye-catching and it looks like a good quality wine sitting on the shelf. The price mark helps reassure shoppers that they’re getting value and, basically, it’s been flying off the shelves!”

IN SUMMARY

1 2 3 4

FANTASTIC OWN BRAND RANGE DELIVERING VALUE AND QUALITY. EXCELLENT PORs OF 30.7% (AND 25% ON MULTIBUY).

WINE CATEGORY IN STRONG GROWTH. PRICE-MARKED WITH A PEELABLE STICKER.

RETAILER VIEW MOS PATEL Premier Heyside Store & PO, Royton “Shoppers have quite a big range to choose from when they’re looking for wine so for a new product to stand out and generate a decent rate of sale from day one, it has to tick every box – but Quirky Bird does just that. It looks great, it tastes great and it’s amazing value so it’s no surprise that it has been popular with shoppers. We’ve had lots of really nice, positive feedback from shoppers about the range and it keeps selling well.”

February 2021 TalkingShop

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B E L L’ S 3 5CL A N D S M I R N O F F 3 5 CL

35cl format plays an integral part in impulse as they provide a nice gateway into the category. It creates a big opportunity to encourage consumers to add one extra item into their basket as part of purchase 35cl formats can provide greater visibility in store to drive impulsivity and unlock more occasions.

Within the impulse channel, fractionals contribute

34%

of total spirits sales*

35cl formats have experienced

35cl is the bestselling fractional size, accounting for

value growth** vs. YA for L26 weeks in Convenience – the format is most important within Vodka and Scotch Whisky

of Convenience spirits sales*

+33%

17%

Please contact shaktipuri@diageo.com to order the countertop units and for more information.

Sources: *Nielsen Scantrack latest 52 weeks ending 16.05.20 ; **Nielsen Scantrack latest 52 weeks ending 03.10.20.

PLEASE DRINK RESPONSIBLY |

Retail Crime | GUEST COLUMN

Booker Company Security Manager David Lee offers some great tips to help reduce the risks of being a victim of retail crime.

Reducing the risk of crime in your store It is vital that shoppers feel safe in your store so Booker Security Manager David Lee offers some great tips and advice on helping reduce the risk of any form of crime happening on your premises.

A

s it is in any business, it is important that both your team and your shoppers feel they are working and shopping in a safe environment. The independent retailing world can be a challenging environment, but you can look at ways to help reduce risks and opportunities from being a target or victim of crime:

1. REMAIN VIGILANT

Ensure you and any of your staff remain vigilant at all times.

Open and close of business are particularly vulnerable times so it is important to be aware of your surroundings. Remember that, in general, offenders are looking for an easy target so make sure that you remain vigilant and alert, even though it can be easy to switch off while tired at the end of a long day or an early cold winter morning.

2. PRIORITISE PERSONAL SAFETY

Consider investing in either a fixed lone worker alarm system that will also double up as an alarm system at night, or consider a mobile hand-held system. There are numerous companies who can offer you a solution at competitive prices.

3. USE AN INTRUDER SYSTEM

Ensure you have a monitored intruder system that conforms to all current UK and European standards to enable compliance with insurance company standards and to allow the system to automatically summon a Police response. For further advice contact your installer to ensure that your system complies. There are numerous companies who provide a monitoring service that are relatively inexpensive and provides peace of mind.

4. LIGHTING MATTERS

Good, powerful lighting is vital both internally and externally in deterring potential criminal activity, especially at the store frontage

and in any storage or wastage areas. This provides good visibility for your safety and serves as an active deterrent especially through the winter months.

5. CCTV Investment in a good quality system is always a good idea. There are a lot of different options available on the market and most allow access remotely via a mobile phone app. Concentrate on the key areas of your store: entrance and exit (for recognition purposes), tills, tobacco and spirits. For further advice, visit www.gov.uk and search “using cctv”.

6. STORE ROOMS Be particularly vigilant around any doors that lead out of your store into a back area and, if not designated as a fire exit route, ensure that they remain locked and secure. This reduces the opportunity of theft and also reduces the risk of anyone hiding in these areas at close of business.

7. POLICE & NEIGHBOURHOOD TEAMS No matter where your business is located, there will be a Neighbourhood / Business watch scheme that will provide a robust support network to gather advice and help create a local communication network to work together to tackle crime. Either search online for your local “neighbourhood Policing teams” or call 101 and ask to be put through to them. Building a relationship with them will help look after you and your business, especially if you become part of their patrol network. Remember, always report an incident to the Police. If an incident is happening now, call 999 or activate your lone personal safety device. All incidents can be reported afterwards by calling 101. The more incidents that get recorded the more likely you will receive further support in the future.

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maximise gin sales FLAVOURED GIN* HAS CONTRIBUTED +£29.5M WORTH OF VALUE SALES VS YA. THE GORDON’S BRAND ACCOUNTS FOR 78% OF THIS GROWTH1

GET YOUR RANGE RIGHT IN 3 EASY STEPS STEP 1: THE TOP 3 BRANDS FOR TOTAL GIN ACCOUNT FOR 60% OF ALL VALUE SALES IN IMPULSE AND ARE RECOMMENDED TO STOCK IN ANY CONVENIENCE STORE1 TOP 3 BRANDS OVERALL

STEP 2:

TOP 3 PREMIUM BRANDS

STEP 3: *

MAXIMISE FLAVOURED GIN RANGE TO TAP INTO CURRENT GROWTH

DON’T FORGET TO STOCK DIFFERENT FORMATS

MERCHANDISING ADVICE

GROWING DEMAND FOR ALCOHOL-FREE OPTIONS: STOCK UP TODAY ON THE NEW GORDON’S 0.0%

*

N.B THIS INCLUDES FLAVOURS FRUITY, CITRUS AND OTHER AND EXCLUDES CLASSIC. SOURCES: 1. NIELSEN SCANTRACK L12WKS DATA TO W/E 03.10.20 2. NIELSEN SCANTRACK L4WKS DATA TO W/E 03.10.20

Retail Crime | ACS Viewpoint

James Lowman Coronavirus has seen an increase in abuse of shopworkers which is why it’s vital to engage with the police.

Increased abuse of retailers has been an unfortunate consequence of coronavirus, but the forthcoming Police and Crime Commissioners elections offer retailers the chance to engage with police to highlight the problem.

F

or many businesses in 2020, the Covid-19 pandemic meant partial or complete closure. But for the majority of convenience stores, if anything the year was busier than normal, with more customers to serve in addition to the challenges of making stores Covid secure. Unfortunately, one of the biggest challenges that retailers have faced during lockdown is crime and more specifically violence and abuse.

We know from previous years that challenging thieves and checking proof of age have been some of the biggest triggers for abuse, but with convenience stores becoming essentially the test cases for Covid secure measures during the first phase of the pandemic, retailers and their colleagues have had to deal with a whole additional layer of Covid-related abuse.

Coughing, spitting, threats of violence and refusal to follow distancing and face covering regulations are just some of the examples of issues faced by our sector that

IF YOU radar. Our 2021 Crime weren’t on anyone’s radar WOULD LIKE TO Report will once again this time last year.

GET INVOLVED IN THE focus on presenting Unfortunately, POLITICAL WORK OF ACS an evidence base to in many cases the ....................... CALL ...................... encourage PCCs, response to these 01252 515 001 forces themselves and crimes has not central government to been good enough. ............. OR LOG ON TO ........... act. Crimes like shop Retailers still report www.acs.org.uk theft, violence and abuse frustration with the level are all too often left without and consistency of police a proper intervention from the response, which in turn leads to police, which we know results in criminals crimes not being reported. Whether it’s becoming more brazen in their activity and during lockdowns or not, every crime needs committing more serious offences. to be reported and dealt with by the police.

If you’ve experienced crime in your One of the ways that we can try to store, the early part of this year is a good improve and influence police response is time (pending any interventions due to the through Police and Crime Commissioners. pandemic) to get PCC candidates along in This year, we’ll be looking ahead to the person to tell them about what needs to be Police and Crime Commissioner (PCC) done to stop the cycle of repeat offending. elections that were originally supposed to You can also use the evidence in our Crime take place in 2020. PCCs set the priorities Report from March to help make the case, for local forces and are there to hold police and keep up to date with the latest at chiefs accountable, so it’s absolutely crucial www.ACS.org.uk. for us to ensure that retail crime is on their February 2021 TalkingShop

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We provide emotional, practical and financial support for grocery colleagues.

WHEN YOU NEED HELP, WE ARE HERE Scan the QR Code

www.groceryaid.org.uk

GROCERYAID HELPLINE: 08088 021 122 Follow us:

You can access our free confidential Helpline 24/7 for personal guidance and emotional, practical and financial support.

If you want to chat about feelings of stress, anxiety or depression or are worried about debt and financial problems, we offer free support and counselling anytime of the day or night.

YOURSHOUT GOT A QUESTION? Want to post a question or raise an issue with the Premier Team?

Get in touch by email at talking shop@55north.com or call 0141 222 5380.

YourShout WHAT’S ON YOUR MIND? RETAILERS PUT THEIR QUESTIONS TO PREMIER

Safety first With the latest restrictions in place and shoppers more careful than ever, it seems to me that guaranteeing our stores are safe, hygienic and welcoming has to be the number one priority for every Premier retailer these days. If shoppers don’t feel safe even coming into a store, nothing else matters. Do you agree? DENNIS WILLIAMS, PREMIER BROADWAY CONVENIENCE, EDINBURGH MARTYN PARKINSON, BRAND DIRECTOR – PREMIER SAID: There’s absolutely no doubt that ensuring that your shoppers and team are safe is a top priority for all Premier retailers. It’s very clear that shoppers are more hygiene and safetyconscious than ever before - so the first thing all retailers must do is make sure that shoppers feel completely happy to visit your store. Firstly, that means ensuring that

Time for our just desserts?

your store is as hygienic and safe as it can be through regular cleaning routines, but it also means letting your shoppers know that you keep your store clean and safe.

Premier has recently issued a free Social Distancing POS kit that you can use to demonstrate to shoppers that their health and wellbeing is your number one priority.

Additionally, it’s advisable to run regular social media posts highlighting the efforts you go to in order to ensure a completely safe shopping environment. A safe store is a more profitable store.

A big Easter?

If Christmas was anything to go by, shoppers are likely to start buying into Easter much earlier than they would in ‘normal’ years. This already seems to be the case in the store. What is your key advice on getting the most out of Easter? ANJU PATEL, PREMIER HEYSIDE & PO, ROYTON MARTYN PARKINSON, BRAND DIRECTOR – PREMIER SAID: It’s true that shoppers started buying Christmas lines much earlier than they would normally do and we’ve seen plenty of signs that this is already happening with Easter. As with all big sales opportunities, the advice is to go early and go hard. Get your Easter range in-store early and make it as prominent as you can with special displays, promotional bays and some in-store theatre to drive excitement and sales. It’s also vital to leverage the power of the exceptional Premier promotional programme for Easter. We have built an outstanding package and it will drive footfall, sales and profits if you make use of it early and prominently. And remember to order enough stock so that you have strong availability all the way through until Easter Sunday itself on 4 April.

Having featured a dessert bar in our store for a long time now we see the massive impact it makes in-store, particularly under the coronavirus pandemic. Do you see dessert bars as something that most retailers should be looking at, and will they continue to perform well even after the pandemic is behind us?

SURESH PATEL, PREMIER UPHOLLAND MARTYN PARKINSON, BRAND DIRECTOR – PREMIER SAID: Premier has been encouraging the adoption of dessert bars for a long time, certainly way before the pandemic first took hold in March last year. Our feedback from retailers is that they performed extremely well and drove footfall, sales and profits very effectively, long before lockdown.

Yes, the pandemic has accelerated sales for many retailers with dessert bars, but we believe that a good dessert bar will prove to be a great addition for most Premier retailers - and long into the future.

They help set your store apart from the competition, provide a visual focal point in-store and, most importantly, build footfall, sales and profits for you. Speak to your RDM if you’d like to find out more about how a dessert bar can help your business.

February 2021 TalkingShop

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1 IN 3 SOFT DRINKS SOLD ARE ENERGY DRINKS AND Energy drinks are big business. In fact, the category is worth a staggering £1.2bn and is growing at 8.4%.

Time to grab your share with Sales Supercharged. The exciting new retailer support initiative from Monster.

THE CATEGORY IS REALLY MOTORING MONSTER IS DRIVING CATEGORY GROWTH MONSTER IS DRIVING CATEGORY GROWTH 25%

21.6%

20% 15%

7.8%

10% 5% 0% -5%

-4.1%

-10% -15%

MONSTER

RED BULL

LUCOZADE

-8.8% ROCKSTAR

Source: Nielsen, Total Coverage, Value Sales MAT W/E 31.10.20

MONSTER IS GROWING AT 21.6% AND IS THE DRIVING FORCE WITHIN THE CATEGORY

TURN TRENDS INTO SALES ZERO SUGAR ENERGY DRINKS ARE GROWING AND MONSTER ULTRA, THE NO1, IS DRIVING THE CATEGORY WITH +32% GROWTH Think you know the average energy shopper? Think again.

Zero Sugar Energy products are attracting a whole new audience. Younger, female and searching for brands that are low in sugar but high in taste, it’s a market that’s delivering spectacular sales.

REIGN IS THE NO.1 PERFORMANCE ENERGY BRAND Energy segments like Performance Energy are also bringing new shoppers to the category. These drinks have been formulated for sport and fitness lifestyles by providing zero sugar and additional benefits such as BCAAs and Electrolytes.

72% OF ENERGY CATEGORY GROWTH COMES FROM NPD AND 51% OF THAT GROWTH IS DRIVEN BY MONSTER.

ENERGY IS A MONSTER The first energy drinks hit the market in 1994. Today, the category is a real force with a huge variety of energy drinks.

Traditional Energy, Zero Sugar Energy, Flavoured Energy and Performance Energy, there’s a drink for every customer.

But if you really want to get your sales on full revs there are some big growth areas you can’t afford to ignore.

Offering your customers something different is another way to add more excitement to the category. By stocking the latest NPD you’ll drive trial and attract repeat business.

Monster Mango Loco and Pipeline Punch are chiller essentials. And don’t forget to make space for exciting new products like Monster Mule, Monster Monarch and Ultra Fiesta.

GETTING IT RIGHT INSTORE

the different segments together and use signage wherever possible to help customers find what they want, faster.

key brands in all energy segments and double face the top selling SKUs.

say that clear pricing is reassuring.

So make sure you’re well stocked with Monster, Relentless and Reign price marked packs.

WIN

MAKE THE SPACE WORK – Energy drinks are big impulse sellers, so it’s important to have them in several locations around the store.

Monster branded chillers and display units are great for the job.

A

SURFING

NTURE ADVEDO NESIA IN IN

MAKE IT EXCITING – Bring the category to life with instore promotions like our “Win a Surfing Adventure” Competition.

D LE CAR

WITH MAU

WIN A SURFI URE NG

ADVENTESIA IN INDON

WITH MAUD

LE CAR

NEF R ONLI Y.COM/SUR ENTESTERENERG

WWW.MON

Terms and Conditions apply. See website for details.

FING WIN A SURU RE

ADVENT NESIA IN INDO

WITH MAUD

LE CAR

ONLINE /SURF ENTER NSTERENERGY.COM

WWW.MO

ENTER ONLINE OM/SURF OM TERENERGY.C WWW.MONS

Low Res for Approval Only

MAKE IT EASY – Group brands and

MAKE IT PRICE MARKED – Shoppers

Low Res for Approval Only

more likely to buy a drink for immediate consumption if it’s nice and cold.

MAKE IT THE BEST RANGE – Stock the

Low Res for Approval Only

MAKE IT CHILLED – Shoppers are

Terms and Conditions apply. See website for details.

NO PURCHASE NECESSARY. Open to residents of GB aged 18 or over. Promotion managed and administered by: Monster Energy Europe Limited. Closing date is 30.04.21. To enter, go to monsterenergy.com/surf and enter your details. 1 entry per person. 2 winners shall each win a trip for 2 people to Indonesia for 4 nights (between 01.08.21 – 31.12.21, exact dates to be determined by Monster Energy in its absolute discretion) which shall consist of: a 4-night stay in a twin room accommodation for 2 people; return economy flights to Indonesia for two people; a surfing session with Maud Le Car; a yoga session with Maud Le Car; and a boat trip. For the avoidance of doubt, the particulars of the prize elements listed above shall be determined

by Monster Energy in its complete discretion, subject to availability. Costs relating to the prize not listed above shall be borne by each winner. For entry, full prize details and terms and conditions see monsterenergy.com/surf

THE BIG FOUR ENERGY SEGMENTS YOU MUST STOCK. TRADITIONAL ENERGY

GIVE YOUR CHILLER MORE MUSCLE

The drinks that kick-started a whole new category and still the fastest sellers.

It makes sound business sense to give energy drinks the space they deserve. Get your range and layout right and the customers will follow. Fact.

If you want to maximise your energy sales here’s a recommended layout for a five shelf chiller.

ZERO SUGAR ENERGY 5 SHELVES PLANOGRAM

With more shoppers reducing their these products deliver on but with zero sugar.

intake SHELF 1 - 3x Monster Energy Original 500ml, 2x Monster Energysugar Zero Sugar 500ml, 2x Monster Energy Mule 500ml, 1x Redbull Original 473ml, 2x Redbull Original functionality 355ml, 2x Redbull Original 250ml, 1x Redbull Sugar Free 473ml, 1x Redbull Sugar Free 355ml, 1x Redbull Sugar Free 250ml, 1x Redbull Red Edition Watermelon 250ml SHELF 2 - 3x Monster Energy Mango Loco 500ml, 2x Monster Energy Pipeline Punch 500ml, 2x Monster Energy Pacific Punch 500ml 2x Monster Energy Ripper Juiced 500ml, 2x Monster Energy Mixxd Punch 500ml, 2x Monster Energy Rossi VR46 500ml, 2x Monster Energy Monarch Juiced 500ml SHELF 3 - 3x Monster Energy Ultra White 500ml, 2x Monster Energy Ultra Red 500ml, 2x Monster Energy Ultra Paradise 500ml, 2x Monster Energy Ultra Blue 500ml, 2x Monster Energy Ultra Violet 500ml , 2x Monster Energy Ultra Fiesta 500ml, 1x Purdeys Reguvinate 250ml, 1x Purdeys Edge 250ml

FLAVOURED ENERGY

The benefits of a Traditional Energy drink but fully loaded with flavour. The biggest SHELF 4 - 2x Relentless Origin, 2x Relentless Cherry 500ml, 2x Relentless Apple growth driver over the past three years.

Kiwi 500ml, 2x Relentless Passion Punch 500ml, 1x Rockstar X-Durance Blueberry &

Pomegranate 500ml, 1x Rockstar Punched Guava 500ml, 1x Rockstar Original 500ml, 5x Entry price Energy Drink 250ml

SHELF 5 -2x Monster Energy Original 4x 500ml, 2x Monster Energy Ultra White 4x 500ml, 2x Redbull Original 4x 250ml, 5x Entry price Energy Drink 250ml

For more information, the latest planograms and the chance to grab 10 free cases of Monster or Relentless just visit our site now.

And supercharge your sales.

PERFORMANCE ENERGY

This emerging segment offers products enhanced for sport & fitness lifestyles.

Zero sugar and additional benefits such as BCAAs and Electrolytes.

VISIT SALESSUPERCHARGED.CO.UK AND YOU COULD WIN 10 FREE CASES OF MONSTER OR RELENTLESS 1 in 3 soft drinks sold are energy. Nielsen: IC Energy drinks, Units Sold in Symbols and Indies YTD w.e 03.10.20. Monster is driving 77% of energy category growth. Nielsen: Symbols and Indies, % value growth YTD w.e 03.10.20. In fact, the category is worth a staggering £1.2 billion. Nielsen: Total Coverage, MAT, Value Sales to w.e 31.10.20. And growing at 8.4%. Nielsen: Total Coverage, L13 WKS, Value Sales Growth to w.e 03.10.20. Reign is the No1 Performance Energy Brand. Nielsen: YTD Value Sales, Total Coverage, w.e 03.10.20. Monster Ultra, the No1, is driving the category with +32% growth.

Nielsen: Indies and Symbols MAT to the 08.09.20. 72% of energy category growth comes from NPD and 51% of that growth is driven by Monster. Nielsen: total coverage value MAT: w.e 03.10.20. MAKE IT PRICE MARKED – Shoppers say that clear pricing is reassuring. So make sure you’re well stocked with Monster, Relentless and Reign price marked packs – Relentless and Reign ranges available in PMP Recommended resale price is a recommendation only and you are free to set the price at whatever level you determine.

Talking Shop

Issue 110 February 2021