Just Good Business - Progress 2021 by Tallapoosa Publishers

Just Good

BUSINESS LAKE MARTIN, ALABAMA

Tourism means big business Small Businesses are thriving thanks to support from local communities 2021 Progress Edition JUST GOOD BUSINESS | FEBRUARY 2021

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FEBRUARY 2021 | JUST GOOD BUSINESS

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JUST GOOD BUSINESS | FEBRUARY 2021

FROM THE PUBLISHER

e’re celebrating small businesses in this year’s annual progress magazine. Small businesses are the heart of our community, and without a lot of fanfare or recognition, they keep our local economy going through thick and thin. Small businesses make a tremendous contribution to city infrastructure and services, and they provide a foundation for the quality of life we enjoy here on the banks of Steve Baker Alabama’s only Treasured Lake. In addition, they support each other in a myriad of ways. National statistics estimate that small businesses make up more than 98 percent of all businesses in the U.S., and 89 percent of businesses in the country employ fewer than 20 employees. In the Lake Martin area, they are the mom-and-pop shops, the start-ups and the sole employee/sole proprietorships that, as Lake Martin Area Economic Development Alliance Executive Director Chad Odom says on page 52, are absolutely necessary to attract industry and new business to our community. Odom is one of a handful of government and business leaders we interviewed for this publication, which acknowledges the important role small businesses play in our community. Just Good Business applauds the quality of life made possible by small businesses and shares the scope of how small businesses network to support each other and help other small businesses be successful. We also highlight nonprofit organizations – our hospital, churches, arts organizations and social service agencies – that provide the essential medical, spiritual, fine arts and entertainment services and opportunities to our community. And we recognize a few of the educational programs that support the future of business in the Lake Martin area. How we conduct business may have changed over the last year as we fought the local battle of the coronavirus pandemic. We lost some important and well-loved people in our community – in our homes. But this community also adapted. In the last year, we learned how to get business done through digital meetings; how to work from home while the children were learning from home; and how to think not just outside the box but also beyond the box – to innovate solutions for problems we never imagined we would have. And it was the small businesses that carried us through it. In this annual progress issue, we celebrate the backbone of our community, the small businesses that kept us going in this last challenging year; the businesses that make up the network that will keep us going into the future.

Steve Baker, Publisher

- STAFF Chairman - KENNETH BOONE Publisher - STEVE BAKER Magazine Department Manager - BRITTANY SMITH Magazine Editor - BETSY ILER Art Director - AUDRA SPEARS Director of Marketing - TIPPY HUNTER Director of Circulation - ERIN BURTON Newspaper Editor - JACOB HOLMES Business Manager - ANGELA MULLINS ALEXANDER CITY Writer & Photographer - CLIFF WILLIAMS Writer - SIRI HEDREEN Sports Editor - DARIUS GOODMAN Videographer - JAKE ARTHUR Production Manager - LEE CHAMPION Production Assistant - MAC DAVIS Advertising Manager - RACHEL MCCOLLOUGH Advertising Sales - JULIE HARBIN Advertising Sales - SUSAN STROSCHEIN Digital Success Manager - ELLE FULLER Office Clerk - LINDA EWING WETUMPKA Advertising Manager - MARILYN HAWKINS Writer - BRIANA WILSON TALLASSEE Writer - CARMEN RODGERS Advertising Sales - ANDY CARR CONTRIBUTORS Kenneth Boone Lonna Upton Sarah Childers Caitlin Celka Breanna Hill Cliff Williams Audra Spears Brittany Smith

Tallapoosa Publishers, Inc. 548 Cherokee Road, Alexander City, AL 35010 256-234-4281 | alexcityoutlook.com | lakemagazine.life 127 Company Street, Wetumpka, AL 36092 thewetumpkaherald.com | tallasseetribune.com

Tallapoosa Publishers, Inc. manages The Alexander City Outlook, The Dadeville Record, The Wetumpka Herald, The Tallassee Tribune, The Eclectic Observer, Lake Magazine, Lake Martin Living, Kenneth Boone Photography and a commercial web printing press. © 2021 Tallapoosa Publishers, Inc. Reproduction of any part of any issue requires written publisher permission.

FEBRUARY 2021 | JUST GOOD BUSINESS

JUST GOOD BUSINESS | FEBRUARY 2021

Contents Letter from Publisher..................................... ...4

Staff......................................................................... 4 Relations build community ......................... 10 Mayor Curtis “Woody” Baird .......................14 Concerts, festivals and art shows...............18 Carlisle’s...............................................................22 Dining Out...........................................................26

Tourism grows business ...............................36

Lake Martin loves pets ...................................31

Steve Robinson ............................................... 40

In pursuit of play..............................................32

Jeff Lynn .............................................................43 T.C. Coley............................................................ 44

ON THE COVER: Small businesses are the backbone of our community. Together, they account for more jobs, revenue and even industry, than any single other employer in the Lake Martin area. In this year’s Progress magazine, we celebrate the small businesses in our community. Photo by Audra Spears

Main Street.........................................................48 Plugged in at the lake ...................................51 Courting Industry ............................................52 Advancing Healthcare....................................54 Business banking is personal .....................56 Hospitality and Lodging................................58 Schools train for the future..........................62 The perfect venue .......................................... 64

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58 36 Treasured Lake .................................................68 Hand in Hand .................................................... 74 Buy for the Lake ............................................. 80 Adventures in Shopping ...............................82 Grocery Stores and the Local Economy .84 Nub Chuckers ...................................................86 Lake Martin Machine Gun ............................88 TowBoatUS Family..........................................92 Fishing for a strong economy ................... 94 A Better Lake Experience ............................99 Help those who help ....................................100 The future is bright .......................................104 Working Together .........................................109 Business Directory.......................................... 112 Ad Index............................................................. 113

109

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JUST GOOD BUSINESS | FEBRUARY 2021

Relationships build community Chamber innovates to support small businesses

STORY BY BREANNA HILL

he Alexander City Chamber of Commerce goes above and beyond its line of duty to help local businesses. The chamber members pride themselves in serving the business community in any way they can. “The Alexander City Chamber has a very deep and important relationship with the local business community,” said Jacob Meacham, vice president of business development. There are several ways in which the chamber supports local businesses. There is the programming of special events, as well as the production of ongoing programs available through the chamber. An annual calendar of special events features the Sun Festival celebration, Jazz Fest, Holiday Open House, the Polar Plunge and more.

This calendar helps to attract tourists and visitors to the area, which in turn enhances local business. The chamber also launched a Total Resource Campaign to further aid local businesses. The campaign offers advertising, marketing and publicity opportunities to help increase exposure for the businesses around Alexander City, Lake Martin and surrounding areas. Relationship building is incredibly important to the Alexander City Chamber, Meacham said. Hosting events, such as Coffee & Connections, the Lead Forward Women’s Conference, the Business After Hours series, chamber luncheons and the State of the Lake, City, Education, Industry series, crates valuable networking and relationship building opportunities for everyone involved. The chamber hosts concerts and other events to draw diners and shoppers into local businessess

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“

“The Alexander City Chamber has a very deep and important relationship with the local business community.” - Jacob Meacham

Small business support and development is the primary purpose of the chamber’s Innovation Center

The Lake Martin Innovation Center has played a major role in the recent development of the local economy. The center has created many opportunities for entrepreneurs and startups. “That alone has been responsible in creating businesses and jobs by offering space, resources and programming to new-to-the-market small businesses and early-stage startup companies,” said Meacham. The chamber is also involved heavily with the school system in the area. Chamber members and leadership have well-established partnerships with K-12 and postsecondary schools. The partnerships are key in the development of the local workforce through programming in the school system. Programs established by the partnerships include Choices and the Wildcat Entrepreneur Academy. The chamber also manages the Gateway to Education Scholarship program. This scholarship is available to all graduating seniors from Benjamin Russell High School, paying tuition for up to 60 credit hours. Both the local businesses and the chamber itself benefit greatly from the relationships they have built. The chamber is a nonprofit organization, which means the support the local businesses provide the chamber is crucial. Local businesses are the main and most important source of financial support for the organization. “Through membership dues, investments in our fiveyear strategic plan, Partners In Progress, and support for our programs and events through the Total Resource Campaign, we would not exist if not for the support of the business community,” said Meacham. In addition to the financial support given to the chamber by local business owners and vendors, there also are numerous members of the business community that serve on various boards and committees and volunteer for events. Local business owners also take on the job of advocating for the chamber to their peers and fellow

The center provides meeting space and hosts networking opportunities

community members. “Perhaps most importantly, our business community is the lifeblood of what makes a small town like Alexander City successful through providing jobs, goods and services that no place could function without,” said Meacham. The Alexander City Chamber of Commerce also has stepped up in a tremendous way to help businesses that have suffered losses due to the coronavirus pandemic. On the chamber’s website, the members of the organization made it evident to local business owners they were not alone. They constantly updated information to direct business owners to a centralized point for accurate information. The chamber members even took it a step further and reached out to each member of the business community to make contact and see what they could do to make the transition to the new normal easier. “Our initial response to the COVID-19 pandemic was to be a resource for our business community in helping understand and navigate the various forms of aid that were available to them and their employees through local, state and federal levels,” said Meacham. The chamber continues to monitor developments related to the pandemic in hopes of catching whatever impact might be made on the community. While also serving as a hub for monitoring during this time, the chamber members are determined to stand ready to offer help for local businesses. JUST GOOD BUSINESS | FEBRUARY 2021

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JUST GOOD BUSINESS | FEBRUARY 2021

Mayor “Woody” Baird STORY BY BETSY ILER PHOTOS BY AUDRA SPEARS, CLIFF WILLIAMS & COURTESY OF MAYOR BAIRD

lexander City runs on the heartbeat of small business. Tax revenues from businesses pay for the maintenance of infrastructure, which supports the flow of visitors that spend money in local shops and restaurants. It’s the responsibility of city government to be a good steward of those tax revenues, said Alexander City Mayor Curtis “Woody” Baird, to use them for infrastructure improvements that will better support the network of small businesses. “We need to keep the infrastructure running to support small businesses, especially with the amount of development we are anticipating in the next few years,” Baird explained. “When people come here, we want them to see a nice community that entices them to come back, so we work with the chamber of commerce and tourism and economic development to assist small businesses in developing that patronage and trying to make Alexander City attractive,” he said. Since he took office in November, Baird said, much of his time is spent in contact with people interested in locating businesses here. “I go to more meetings for that than anything else. It’s a big part of my day,” he said. A huge help in that process is Jennifer Carlisle, who acts as a business concierge, ushering new business owners through the administrative process of licensing, deposits, fees and permits. “She is the first point of contact, and she takes them by the hand – anything they need, she assists them in getting that done. She eases their strain on trying to come here, so they don’t have to call three different departments to find out what they need to do. She’s been the biggest help in that process,” Baird said. This year’s city government move from multiple buildings throughout town to a central administrative office off of U.S. Highway 280 also will help to streamline the set-up for new entities, he said. “The biggest benefit of the new building is that we will have 90 percent or more of the administrative offices under one roof. When we have a new business, everybody they need to work with at the city will be right there in one spot. That will facilitate organization and make it easier for them to open their shop and start serving customers,” he said. 14

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From seemingly small projects supporting owners of local retail outlets to courting large manufacturing entities, the support the City offers makes a difference every day, Baird said. “For example, we had a problem with a policy that the brush truck would not pick up at business locations. We got a bunch of complaints for that, so we changed it. Those small businesses support the City with their taxes, so they are paying for that service. And we needed to pick up that brush to keep the city looking good,” Baird said. “Our line of service comes from visitors to the lake who go to our small businesses downtown. If they like what they see and come back, they will support other small businesses. They might even decide to move here and open their own small business. Anything that we can do to support our small businesses helps them to bring more people in. That means keeping the city clean, keeping up the infrastructure, paving roads, being attractive,” he added. “That’s the City’s responsibility.” While national politics do play an important financial role in the kinds of opportunities available, Baird said, the key is being ready to take advantage of the programs offered. “While President Trump was in office, our economy was the strongest it’s ever been – until COVID-19 hit. Some of our prospects decided to wait and see what’s going to happen under a president who is a Democrat. Typically, when a liberal group is in the White House, we will see money allocated for community-based projects. There might not be as many manufacturing jobs to bring in, but if they start giving grants for green space, that creates jobs, too. That’s part of what we need to do to make the area more attractive and better our city. Any direction we have to go to better the city, that’s what we’re doing right now,” he said.

“

Anything that we can do to support our small businesses helps them to bring more people in. That means keeping the city clean, keeping up the infrastructure, paving roads and being attractive. That’s the City’s responsibility.”

The new City Hall will make it easier for residents and businesses alike to conduct business with city government

Mayor Curtis “Woody” Baird

~ Mayor Woody Baird JUST GOOD BUSINESS | FEBRUARY 2021

Doing so is not always seen as a positive, Baird noted. A case in point is an outdated utility bill structure and delinquency policies. “Anybody who has been successful in business knows you have to look at the money. As a successful businessman, I am attempting to run the City as a business. If an aspect of the operation is costing more than it brings in, we have to figure out what we can do to curtail the loss. Right now, we’re not even breaking even. There’s really no way you can maintain the infrastructure if you don’t have the money to pay for it. We have not had a utility rate increase in several years, but we will have to increase utilities. We don’t have a choice. “We also need to collect on delinquent utility bills. We have not enforced the collection policies, and we have jumped on that now, too. We’ve got to collect on the delinquent utilities.” Audits also have been delinquent under past administrations, he said, and finishing them is a priority. “Without the audits up to date, we can’t borrow any

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The building required extensive renovation

money to make improvements to the infrastructure, so we’re trying to get those audits done to be more attractive to the bond markets. Improvements in infrastructure are going to help us attract business and manufacturing jobs to Alexander City, to move the city forward,” he explained. But having run a successful business in Alexander City also presents challenges for

Alexander City’s new mayor. “In my business, I am used to seeing a problem and being able to move on it. I could make a decision in my business today and see the change tomorrow,” he said. “Government moves at a bureaucratic snail’s pace. I am having to be patient and nudge these things forward as much as I can. “My prediction is that six or eight months from now, we will see things start to move in a better direction. A year from now, we will be able to see a difference, a better city that is more attractive. That would support existing business and bring in new business.”

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Concerts, festivals and art shows top off the lake experience STORY BY BETSY ILER PHOTOS BY KENNETH BOONE

n any given summer weekend, residents and visitors to Lake Martin could choose from more than a dozen live entertainment options, from concerts to arts festivals, live theater, storytelling and more. These events – often supported through the sponsorship of local businesses – improve the quality of life in the Alexander City area at a variety of venues all around the lake. The Lake Martin Amphitheater on the lake’s western shoreline invites patrons to exclusive performances by nationally known performers with its summer concert series that opens on Memorial Day weekend and closes Labor Day weekend. The Amp’s fireworks production on July 4th is hailed as one of the best across the Southeast. In addition, the Amp has hosted other activities, including an annual Wild Game Cookoff series’ event with the Alabama Wildlife Federation, which is headquartered nearby in Millbrook. The June concert at the Amp is the second in the annual Alex City Jazz Fest series. The first concert in this free two-night series is held at Strand Park in downtown Alexander City. This free series presents six bands over two nights and is hosted by the Alexander City Chamber of Commerce. The Jazz Fest series began more than 30 years ago when a local clothing store in Alexander City hosted a concert on its 100th anniversary in business. The Town Green at Russell Crossroads features a free weekly music series every

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Concerts at the Amp and other venues bring more to the lake experience

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Art on the lake is only one of the many art shows at Lake Martin

Friday night from mid-May Live performances take through September. Friday place in several venues on the Green invites lake comers to bring a picnic and a bottle of wine and meet their friends on the grassy lawn to start the lake weekend with a little good music, laughter and lawn games. This year, the Green stage also will host the Alexander City Theatre II production of Driving Miss Daisy on Kentucky Derby weekend. Attendance at this sponsored event will be free as well. ACT II produces classic and original live performances in a variety of venues throughout the Lake Martin area. This year’s season will include a weeklong summer children’s theater workshop, an original cemetery tour of local historic figures, Neil Simon’s Plaza Suite and It’s a Wonderful Life Live Radio Play by Joe Landry. Another nonprofit arts and culture organization, Alex City Arts, brings touring live performances to the lake area four to five times a year. Recent productions have included 7 Bridges Band, the Vienna Boys Choir and storyteller Delores Hydock. Alexander City’s Strand Park also features the Strand Sessions series, a free concert in the park on the first Thursday of each month, sponsored by the Lake Martin Young Professionals. 20

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Additional music events and other activities in Alexander City and around the lake are held throughout the week of Sun Festival. This celebration of summer provides entertainment for all ages through more than 25 individual events, including a communitywide scavenger hunt, arts, exercises, sundae making, a baking contest and more. At the Stillwaters Golf clubhouse on the eastern shore of Lake Martin, Copper’s Grill also offers weekly concerts on its picturesque lawn overlooking the beautiful golf course. Diners at any number of lake area restaurants will find live musical entertainment on weekends, and some offer other activities as well. Niffers at the Lake hosts trivia contests and bingo with proceeds benefitting local charities. Cornhole tournaments that are open to all take place at The Landing at Parker Creek, where the fun matches the intensity of the competition. Chuckwalla’s Pizza at Chuck’s Marina hosts music, a wine club, art shows, fishing tournaments and a charity duck derby to benefit a local charity. And there’s more. The lake area abounds with music, arts and other entertainment all summer long and throughout the year.

JUST GOOD BUSINESS | FEBRUARY 2021

A Downtown Staple Carlisle’s has been serving patrons for more than 100 years STORY BY BRITTANY SMITH

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Carlisle’s is a mainstay in the community for lunch and casual gathering

hose who were raised in Alexander City remember going to Carlisle’s in middle school as a rite of passage. Spending afternoons at the old-fashioned soda fountain is a longstanding tradition for hometowners. Even today, when school is let out in the afternoons, middle school kids flock to the shop. And back in the day, it was on that short trek to Carlisle’s during middle school that friendships began, ended or The store has housed solidified. a drug store, clothing Carlisle’s doors have been store and decor shop but open and serving the comalways has included its munity since 1914 as a drug historic soda fountain store and an old-fashioned soda fountain. In 2019, the drugstore transitioned into a boutique as the shop came into new ownership, but the soda fountain stayed intact. “We were all out at Kowaliga one night eating and enjoying ourselves, and Larkin came over to me and said, ‘Hey, let’s buy Carlisle’s.’ I said, ‘OK, let’s do it.’ And so we bought Carlisle’s,” said co-owner Kenny Riley. Larkin Radney and Kenny Riley purchased Carlisle’s shortly after that night; however, they had owned the building, but not the business, since 2005 when they purchased it from a Carlisle estate sale. The two soon began the transition from businessmen to now also being old-fashioned soda fountain owners. Since taking over ownership, they have given

the inside of the shop a facelift and replaced most of the kitchen equipment. “We remodeled the entire interior of the store,” said Radney. “Everything got a new coat of paint, we got new chairs, and we expanded the seating area.” But those old staples that made Carlisle’s what it is today architecturally were left in place. Back in 2005, when Radney and Riley first bought the building, the exterior was renovated and taken back to its original brick. People who graduated in the 1950s came to find their names on the building walls. It was a momentous occasion, and the owners were adamant about reinvigorating the look. This retro upgrade was well accepted by the community and sparked a revitalization project in downtown Alexander City. In 2019, when Radney and Riley began to operate the soda fountain, Radney and his wife, Richie gave the food menu an overhaul to match the exterior. “We kept the chicken salad, egg and olive and the pimento sandwiches,” said Radney. “But other than that, the menu changed altogether.” “Larkin and his wife toyed with the chicken salad recipe, and they put their own touch into it. It is really delicious,” said Riley. And although the food menu changed, Carlisle’s still offers the same delicious treats that the old-fashioned soda fountain is known for, such as different flavors of limeades, their famous milkshakes and ice cream. “There’s nothing like a lemon limeade on a hot afternoon,” said Radney, who grew up right around the corner from Carlisle’s and spent most of his afternoons and summer days at the shop. “Locals and people from all over come here. People at the lake come here, too,” said Riley. “Carlisle’s is just a staple in the community.”

JUST GOOD BUSINESS | FEBRUARY 2021

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The community gathers at Jake’s for charity bingo

Dining Out Alana’s Place in The Square

110 CalhounSt., Alexander City 256-392-5600 Monday-Friday 7 a.m.-5 p.m.. Saturday 7 a.m.-3 p.m. Serving homestyle country breakfast and a delicious lunch.

Big B Bar-B-Que

1626 AL-22, Alexander City 256-329-9996 Monday-Saturday 10 a.m.-9 p.m. Sunday 11 a.m.-9 p.m. A hot spot for pulled pork, camp stew, catfish sandwiches and white chocolate peach bread pudding dessert.

Carib Kitchen

68 Broad St., Alexander City 256-392-4433 Monday-Friday 11 a.m.-7 p.m. Saturday 11 a.m.-6 p.m. This Caribbean-inspired restaurant offers authentic Trini/ Tobago cuisine. These twin islands are known for incredibly diverse food options from Spanish and Chinese to Middleastern, African and Indian cultures. The menu offers Aloo pies, Beef Pelau and Curry Chicken.

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Carlos Mexican Restaurant

136 Wheeler St., Alexander City 256-329-9901 Saturday-Thursday 11 a.m.-9 p.m. Friday 11 a.m.-10 p.m. Mexican food, house-made salsa and great margaritas.

Castelluccio Fine Italian Dining

107 Alabama St., Alexander City 256-392-5604 Tuesday-Thursday 11 a.m.-8 p.m. Friday-Saturday 11 a.m.-9 p.m. Fine Italian dining in historic downtown Alexander City.

Catherine’s Market & Café

17 Russell Farms Rd., Alexander City 256-215-7070 Market Hours Tuesday-Saturday 8 a.m.-6 p.m. Sunday 8 a.m.-2 p.m. Café Hours Tuesday-Sunday 10 a.m.-2 p.m. A great place for breakfast or lunch or pick up choice meats, fine provisions and an excellent wine.

Cazadores Mexican Restaurant

910 Cherokee Rd., Alexander City 256-392-3991 Monday-Saturday 11 a.m.-9 p.m. Mexican food and drink int he heart of town.

Chuckwalla’s Pizza at Chuck’s Marina 237 Marina Rd., Dadeville 256-825-7733 Saturday 11 a.m.-8 p.m. Sunday 11 a.m.-6 p.m. No visit to the lake is complete without a trip to Chuck’s.

Copper’s Bar & Grill

797 Moonbrook Dr., Dadeville 256-373-3536 Wednesday-Thursday 11 a.m.-9 p.m. Friday 11 a.m.-10 p.m. Saturday 11 a.m.-9 p.m. Sunday 10 a.m.-8 p.m. In the mood for a light appetizer, happy hour or Sunday brunch? Copper’s Grill is a great place to be.

Daylight Donuts

Gus’s Hot Dogs at Lake Martin

397 Marina Point Dr., Dadeville 256-373-3700 Monday-Saturday 11 a.m.-4 p.m. (in season) Hot dogs are Greek-inspired and made from a recipe dating back to 1947 when the original Gus immigrated to the U.S. from Greece.

Homeplate Café

191 E South St., Dadeville 256-825-0583 Monday-Friday 6:30 a.m.-2 p.m. Saturday 6:30 a.m.-11 a.m. Sunday 6:30 a.m.-2 p.m. Choose from pancakes, French toast and loaded omelets, and the lunch menu changes every day.

Jake’s Restaurant

16 Broad St., Alexander City 256-234-4300 Tuesday-Friday 10:30 a.m.-1:30 p.m. & 5 p.m.-8:30 p.m. Sunday 10:30 a.m.-1:30 p.m. Fried jumbo blue crab claws and fried green beans. Come out every Thursday night for charity bingo event.

819 Cherokee Rd., Alexander City 256-392-4446 Monday-Thursday 5 a.m.-6 p.m. Friday-Sunday 6 a.m.-6 p.m. Delectable counter-serve donuts and breakfast fare coupled with its own brand of coffee.Try the Asian takeout.

Italian food in a fine atmosphere downtown at Castelluccio

Firetruck BBQ

217 Jefferson St., Alexander City 205-936-0058 Monday-Friday 10:30 a.m.-7 p.m. After converting an old fire truck into a smoker, the business expanded into catering, grocery store product lines and recently opened a restaurant in Alexander City.

Fusion Grill

1065 Tallassee St., Dadeville 256-307-1858 Tuesday-Thursday 10:45 a.m.-2 p.m. Friday10:45 a.m.-2 p.m. and 4:45 p.m.-8 p.m. Sunday 10:45 a.m.-2 p.m. Entertain your taste buds with food that differs from the cookie cutter restaurants. Unique flavors with new approaches to the standard favorites.

Dine outdoors downtown

Good Ole Boys BBQ

4886 US-280, Alexander City 256-329-0011 Monday-Saturday 10:30 a.m.-8 p.m. Chicken, ribs and pork butts smoked with cherry wood.

JUST GOOD BUSINESS | FEBRUARY 2021

New China

867 Market Pl., Alexander City 256-329-0308 Thursday 10:30 a.m.-10 p.m. Friday-Sunday, Tuesday-Wednesday 10:30 a.m.-10:30 p.m. A popular, long-standing Chinese restaurant just off U.S. 280 in Alexander City.

Niffer’s Place Lake Martin Wing it at J.R.’s on Alabama Street

JR’s Sportsbar and Grill

145 Alabama St., Alexander City 256-329-2328 Monday-Thursday 10 a.m.-9 p.m. Friday-Saturday 10 a.m.-10 p.m. Family-owned restaurant has served the Alexander City and the Lake Martin area for more than 20 years.

Jim Bob’s Chicken Fingers

1264 Cherokee Rd., Alexander City 256-215-3998 Monday-Saturday 10 a.m.-9 p.m. Great food and service in a Christian atmosphere. Don’t forget the special sauce.

Kowaliga Restaurant

295 Kowaliga Marina Rd., Alexander City 256-215-7035 Thursday-Saturday 11 a.m.-9 p.m. Sunday 11a.m.-8 p.m. One of the most beautiful views on Lake Martin. Come by boat or car.

La Posada

3714 U.S. 280, Alexander City 256-329-3005 Monday-Sunday 11 a.m.-9 p.m. Dine-in, curbside pick up or take out great Mexican food.

Lake Martin Pizza Co.

5042 AL-49, Dadeville 256-373-3337 Monday-Thursday 11 a.m.-9 p.m. Friday-Saturday 11 a.m.-10 p.m. Sunday 11a.m.-7 p.m. Artisan-style pizzeria with homemade dough and produce from local farmers. Sauces are made in-house.

FEBRUARY 2021 | JUST GOOD BUSINESS

7500 AL-49, Dadeville 256-825-5950 Monday-Wednesday 5 p.m.-8:30 p.m. Thursday 10:30 a.m.-9 p.m. Friday-Saturday 10:30 p.m.-9:30 p.m. Niffer’s at the Lake is in the same family as the locations in Opelika and Auburn.

Oskar’s Café

6684 AL-49, Dadeville 256-825-4827 Sunday-Thursday 10:30 a.m.-8 p.m. Friday-Saturday 10:30 a.m.-9 p.m. Fresh produce, high quality meats and house-made sauces that keep diners coming back.

Poplar Dawg’s Eatery

10277 County Rd. 34, Dadeville 256-825-9288 Monday-Wednesday 11 a.m.-2 p.m. Thursday 11 a.m.-2 p.m. & 5 p.m.-8 p.m. Friday-Saturday 11 a.m.-2 p.m. & 5 p.m.-9 p.m. Made-to-order sandwiches and salads, lobster tails and hand-cut steaks.

Scooter’s Grill

18 Old Providence Rd., Goodwater 256-392-4862 Thursday 10:30 a.m.-8 p.m. Friday-Sunday 10:30 a.m.-9 p.m. Great steaks seasoned to taste and homemade desserts that melt in your mouth.

Sho’Nuff BBQ

651 Alex City Shopping Center Dr., Alexander City 256-234-7675 Monday-Saturday 10 a.m.-6 p.m. Barbecue done right with all the sides. Casual atmosphere and fast service.

SpringHouse

12 Benson Mill Rd., Alexander City 256-215-7080 Wednesday-Saturday 5 p.m.-9 p.m. Sunday 10 a.m.-2 p.m. Try the sweet potato fries with lime and black garlic aioli. Reserve the Well House for an intimate dinner with family or friends.

Sakura Bistro

4034 US-280, Alexander City 256-234-9833 Monday-Thursday 11 a.m.-10 p.m. Friday-Saturday 11 a.m.-10:30 p.m. Sunday 11 a.m.-10 p.m. Japanese and Chinese cuisine, signature dishes and sushi rolls.

Sam’s Kountry Kitchen

138 East South St., Dadeville 256-373-2028 Monday-Saturday 10 a.m.-8 p.m. Sunday 11 a.m.-3 p.m. Homemade apple cobbler, fried chicken, squash casserole, collard greens and fried okra.

Table 34

8276 County Rd. 34, Dadeville 256-307-1466 Tuesday-Saturday 4:30 p.m.-8:30 p.m. American cuisine inspired by international dishes.

Taqueria Avita

60 Broad St., Alexander City 256-392-3457 Monday-Saturday 10 a.m.-8 p.m. Authentic Mexican food prepared fresh daily. Look for the menu on Facebook and bring your appetite.

The Burritos Corner Mexican Grill

8605 AL-50 Dadeville 256-307-1887 Monday-Sunday 11 a.m.-9 p.m. Mexican chicken, steak, seafood and pork dishes, margaritas.

The Landing at Parker Creek

8300 Parker Creek Marina Rd., Equality 205-410-6091 Friday 11 a.m.-8:30 p.m. Saturday 11 a.m.-3 p.m., 4:30 p.m.-8:30 p.m. Sunday 11 a.m.-4 p.m. Open air covered dining pavilions with shipping container kitchen and bar. Specialty cocktails and Chef Torrey ”Flyin’ Hawaiian” Hall.

Who’s Diner

1560 Alabama Route 22, Alexander City 256-212-1501 Sunday-Thursday 6 a.m.-9 p.m. Friday-Saturday 6 a.m.-10 p.m. Turn in for breakfast, lunch, dinner or just coffee and dessert in a great hometown diner atmosphere.

JUST GOOD BUSINESS | FEBRUARY 2021

I T TA K E S A V I L L A G E T O M A K E A H O M E

What makes a home in National Village so special is the sum of the parts of National Village. The Robert Trent Jones Golf Trail at Grand National, the pool and spa, the lake, the hiking trails, the dining, the friendship, and of course Auburn Football. Perhaps the saying is true, the whole is equal to the sum of its parts.

FEBRUARY 2021 | JUST GOOD BUSINESS

The lake offers a variety of options for pet care

Lake Martin loves pets STORY BY SARAH CHILDERS PHOTO BY AUDRA SPEARS

any in the Lake Martin area entrust pieces of their hearts to furry four-legged family members. Owners want to be sure their beloved pets have medical services and care that they can trust without breaking the bank. To that end, the local area has easy access to quality veterinary care. A doctor specializing in holistic veterinary medicine and natural pet care, Dr. Mary Battistella of Kowaliga Whole Health Clinic in Eclectic decided on her path in life when she was 12 years old. A University of Alabama at Birmingham and Auburn University graduate, Battistella started and owned two clinics prior to opening Kowaliga Whole Health in a building that housed a catfish restaurant before she bought and renovated it. Battistella offers services that fall into both categories of standard and unique. While the clinic is open for boarding, regular check-ups, and dental care, Battistella’s main focus is in naturopathic care, preventative and Chinese medicine, acupuncture, dietary consultation and supply, allergy and cancer management. Having such a specialized practice, Battistella maintains a diverse clientele. A large percentage of her customers are pet owners that either come from out of state for the services provided by Battistella or one of her eight employees, only to discover the quaint charm of Lake Martin or vice versa – pet owners that have discovered Lake Martin; and then, learn about Battistella’s clinic. An important aspect of Kowaliga Whole Health is education. For Battistella, it is just as important to edu-

cate pet owners on care as it is to provide the care. For her, the job goes far beyond filling out prescriptions. Her job means helping people to better love their animals, helping the animals to live full lives and helping both man and beast through periods of pain and grief. Crossing the lake into Alexander City, animal lovers meet another familiar face. Dr. Angela Gavin Smith, the owner of Alexander City Vet Clinic, has invested years of time and effort into both the clinic and the community. Like Battistella, Smith also decided on the path she would take as an adult when she was a young child. In the fifth grade, while working on a research project, she discovered her lifelong passion in caring for animals. Though the clinic was initially started by Dr. Frank Hurst, Smith bought it in 1994 and began to make it her own. Smith has been a part of the comings and goings of Alexander City Vet Clinic since she was an undergraduate student at Auburn University, and in 2020, she spent more than half of her life at the clinic. Alexander City Vet Clinic offers traditional medicine and services that include vaccinations, preventative medicine, boarding and grooming and more. Clinic staff is also able to provide in-house surgery for spaying and neutering, fracture repairs and tumor removal. The clinic is also proud to partner with Lake Martin Animal Shelter by providing medical care for rescue animals and by preparing the animals for adoption. A part of the mission for Alexander City Veterinary Clinic is to invest in future generations of animal caregivers. The clinic employs between 10 and 15 people at different times of the year, and this will usually include students who are interested in pursuing veterinary science as a career. Smith tries to give students some handson experience and teach some of the practical skills and stamina needed to succeed in this particular field of medicine. JUST GOOD BUSINESS | FEBRUARY 2021

In pursuit of play STORY BY LONNA UPTON PHOTO BY AUDRA SPEARS

s recreation-based small businesses at Lake Martin, golf courses provide enjoyment for residents and tourists alike. During COVID-19, the number of golfers increased at all three lake area course, since social distancing is easy to attain on the golf courses. Lakewinds Golf Club, a public course owned by the City of Alexander City, is open seven days a week offering golfers a par-70 layout with just over 5,500 yards. Tee times and walk-ups are available 7 a.m. until dark. The golf club is part of Alexander City’s Parks and Recreation and employs four fulltime and four part-time employees. Steve Rich has been the pro-shop manager for 23 years and has definitely seen changes through the years. He said business is up due to the coronavirus pandemic, and the course easily met all of the requirements to be open. “We really enjoy doing charity tournaments at Lakewinds. We’ve helped the Elks’ Lodge, the cheerleaders, sports teams and churches to fundraise over the years. We cover our costs, but it is really important that they make the money. Since we are part of the City Parks and Rec, we help out the Sportsplex during any events they have, and they come over and help us when we need them. We work great together,” Rich said. Another venue for charitable events is the Stillwaters Golf Course located on Lake Martin in Dadeville. The Stillwaters course employs 20 people, part-time, full-time and seasonal. The course is open to the public with special rates for seniors, military, students and children but also provides opportunities for membership, which allows unlimited monthly golf play. At 6,906 yards from the back tees, the par 72 course has five ranges of difficulty, making it accessible to all levels of play. Stillwaters Golf General Manager Pete Roulliard said the business is doing very well during the COVID-19 limitations on indoor activities, and his crew wants to be sure everyone knows that the course is available for anyone to play and that Copper’s

FEBRUARY 2021 | JUST GOOD BUSINESS

The Stillwaters course challenges golfers with its hilly terrain

Grill is open to the public, as well. “We have a beautiful public course that also has an entertainment side with Copper’s Grill. Copper’s features a wonderful menu and entertainment for players when the golf game is finished or for those who are not playing but enjoy good food and entertainment,” Roulliard said. The Willow Point Golf and Country Club, a private club in Alexander City, is situated on a peninsula totally surrounded by Lake Martin. The club allows members to play six days a week on the par-72 course, which measures 7,465 yards from the championship tees. The course employees 18 people for course maintenance and 14 team members during peak season, full-time, part-time and seasonal. Twelve holes are located on the shores of Lake Martin, often the settings

for weddings. The Willow Point Pro Shop has been recognized by the PGA for its community involvement and merchandising. “We are proud to be the home course for the Central Alabama Community College golf team and to host numerous junior amateur championships. We enjoy hosting charitable events for businesses in the Lake Martin area,” said PGA Golf Professional and Director of Golf at Willow Point Matt Sheppard. Golfers want their time on a beautiful course to be worthwhile, a day filled with camaraderie and competition. With a focus on excellent maintenance and customer service, the golf clubs in the Lake Martin community are ready and willing to accommodate golfers at all levels of play and to make every round special.

JUST GOOD BUSINESS | FEBRUARY 2021

FEBRUARY 2021 | JUST GOOD BUSINESS

JUST GOOD BUSINESS | FEBRUARY 2021

Tourism directors promote the area, from restaurants to concerts and Lake Martin’s spectacular sunsets

Tourism grows business STORY BY LONNA UPTON PHOTOS BY AUDRA SPEARS & KENNETH BOONE

ourism in Tallapoosa County is a growing their time. Our mindsets have moved away from big cities industry that directly affects every business and the hustle-bustle that they bring. We have newfound and resident in the Lake Martin area. Because interests in the outdoors, and what better place to visit than visitors come to Tallapoosa County, businesses Lake Martin to explore the outdoors? The laid-back vibe receive the boost they need to stay in busihere is the most important part; however, and that can never ness, to employ locals and meet the needs of residents and change.” tourists alike. The Lake Martin Tourism Association and Boat sales were up in 2020, meaning more people on Tallapoosa County Tourism work together to promote the the lake, but also allowing those who work on the lake lake area to tourists. and in lake-related businesses to stay Lake Martin Tourism Executive employed throughout the pandemic. Director Brandy Hastings began her Boat mechanics, restaurant workers, position in Alexander City in 2020. cleaning services for lodging, grocery While many tourist destinations were stores and even snack machine and ice empty during the COVID-19 outbreak, vendors saw increases in hours of work many Lake Martin businesses were to keep up with demand. affected positively. She works closely “Tourists come and sometimes with local businesses and the Alexander decide to stay. New construction of City Chamber of Commerce to mainhomes in the area involves so many tain the uptrend in lodging and sales small businesses – realtors, carpenters, taxes that keeps businesses and their painters, plumbers, electricians, decoemployees thriving. rators, stone masons and others. The “July 2020 saw a 29 percent number of new homes being built or increase in taxes, the best in history existing homes being renovated directfor Alexander City,” Hastings said. “I ly relates to employment in our area,” don’t have a crystal ball, but I think we Hastings said. can maintain the enthusiasm for Lake After homeowners move in, they Martin because people are thinking difneed groceries, house cleaners, lawn ferently about how they want to spend maintenance, repairs, water toys – a Brandy Hastings

FEBRUARY 2021 | JUST GOOD BUSINESS

Sandra Fuller

variety of items found in local businesses that employ local residents. For a community to thrive it needs a robust economy that comes from businesses supported by both residents and tourists. ExploringLakeMartin.com, a new website for tourism, offers a free platform on which small businesses could advertise. Hastings is working hard to open communication between the tourism association and small businesses in the area. She wants businesses to know that she is in contact with state tourism directors and serves as a liaison between local businesses and the state tourism entities. Businesses could distribute brochures for free at Alabama welcome centers and list their businesses on the state tourism website. Hastings encourages businesses to reach out to her, so she better understands their needs. She wants business owners to engage with her, so she can promote them through the services the tourism board offers. “I am discovering new businesses on my own, but I need them to reach out and share with me. I just launched a blog on the website that will allow businesses to write about certain topics; then, tag their businesses at the end. For instance, a blog post can be written about the best fishing tips for Lake Martin; then, a business can be mentioned at the end of the post. It’s a great way to get important content on the website while promoting local small businesses,” Hastings said. Tallapoosa County Tourism Executive Director Sandra Fuller has been in her position since December 2018. Fuller explained that the two tourism boards work together, sometimes with different approaches, and that every business involved in local tourism really gets two-for-one. “Small businesses are the backbone of our community, and we want to do everything we can to help them. Tourism is extremely important to businesses, but the businesses are also important to the tourism industry,” Fuller

explained. “Restaurants, shops and lodging benefit from tourists, while tourist areas continue to grow when the people who visit have places to go for food and shopping.” Updated social media platforms are crucial now, since most people use the internet to make decisions about where they will go and what they will do when they get there. Fuller said since Alabama brings 28 million visitors to the state every year, she is happy to connect with other tourism boards to take full advantage of advertising on their platforms, such as Tour East Alabama and Alabama Travel. Fuller said softball, baseball and fishing tournaments also bring hundreds of people into the lake area each year. They all need places to stay and food to eat, perhaps antique shops and activities for fun; all places they will spend money, which boosts the city and county sales and lodging taxes. “The high school fishing tournaments have become so popular, and the students participating from out of town come with their families, which is a great opportunity for the area to attract new visitors. Even Wind Creek State Park staying busy helps businesses in town, from the gas stations to the Winn Dixie. Locals are employed in the restaurants and shops that visitors frequent, so everyone benefits,” Fuller said. Wind Creek State Park is a great example of using initiative to increase the number of visitors to the park, which in turn, increases business in Alexander City and surrounding areas. Park superintendent Bruce Adams, along with staff and regular campers at the park, put their ideas together to create a spectacular Halloween event with contests, decorations and family fun. In 2020, the park attempted its first Christmas on the Creek, yet another way to bring visitors to Lake Martin. Last year the park saw record numbers of guests and revenue. Fuller’s 2021 tourism project will put a binder in every hotel room and rental home or condominium with updated lists of restaurants to visit, museums in the area, antique shops, gift stores and activities around the lake, such as zip lining, fishing guides, wineries and special events. Owners were extremely receptive, and since the binder will be updated quarterly, she is certain it will become a permanent coffee table feature. May 2021 will bring the first Tallapoosa River Fest. Canoeists and kayakers will gather at Kylee Cooper Farms and be transported along with their boats to the Horseshoe Bend Ramp to enter the Tallapoosa River. After a leisurely paddle to Jay Bird Creek Ramp, boaters will be transported back to the venue for a festive cookout, vendors and a band. The event is another way to increase visitors to the area and to help them see all that Tallapoosa County has to offer. Hastings and Fuller see the benefits of businesses crosspromoting each other as well. For instance, owners of rental homes could let their renters know about restaurants in the area, and restaurants could help visitors know about local recreational activities. These tourism directors are 100 percent positive that the Lake Martin community will continue making waves in the Alabama tourism industry.

JUST GOOD BUSINESS | FEBRUARY 2021

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Steve Robinson STORY BY LONNA UPTON

n the frontline of economic development and the promotion of small businesses in the Lake Martin area, Tallapoosa County Commissioner Steve Robinson has watched the Lake Martin area change, even before his appointment to the commission in 2013. He is clear on the direction he wants the county to be moving. Robinson serves District 2, which includes the southern part of Alexander City, the Cedar Creek area, Ourtown and Willow Point. “About 87 percent of the businesses in the United States are small businesses, and the Lake Martin area reflects that statistic. From an economic perspective, we are always looking for ways to improve, and we know that small businesses run our economic engine,” Robinson said. In addition, Robinson noted an economic impact study recently concluded that approximately 4,300 people commute into Tallapoosa County to work, but 10,000 people commute outside of Tallapoosa County to work. He said that people tend to spend money where they work, which means they are spending money on gas and groceries in the counties where they work, not in Tallapoosa County where they live. “We need people in our community to spend money here. They need to realize that spending money locally supports our small businesses, which supports our local economy,” he said. Citizens need to understand the multiplier effect, Robinson explained. For example, one person pays a local 40

FEBRUARY 2021 | JUST GOOD BUSINESS

electrician for a repair. The electrician pays his employee. Both use their money to buy groceries and gas locally. A childcare bill is paid, and an offering is given at church. All of the monetary transactions begin with one local service call and help at least four other small businesses in the area and one employee. “We have so much good stuff going on that draws people here. We are so fortunate to have the lake and the tourism that it brings. During the pandemic, there were so many small businesses that needed help, but there was a silver lining at Wind Creek State Park. So many people wanted to get away from home to quarantine that the park occupancy stayed so high they didn’t need any help at all. They had all they could handle,” Robinson said. The commissioner also mentioned the Sable Trail Pipeline, which became a great community partner for the Lake Martin area. In 2016, the company began construction on a 500-mile-long pipeline that transports natural gas from north of Alexander City to Orlando, Florida. “Sable Trail pays property taxes on the pipeline that runs through our county. Those taxes fund infrastructure for small businesses to be able to run their businesses. Taxes are critical to our success, so we can have fire, police, roads and other city and county services,” he said. Robinson is especially proud of the Young Entrepreneur Academy, initiated by the Alexander City Chamber of Commerce, to encourage middle and high school students to develop business plans and start small busi-

District 2 Tallapoosa County Commissioner Steve Robinson is a cheerleader for shopping local

nesses in the community. The hope is that the students will be successful and stay in the area or come back after college. “Small businesses are the heartbeat of our community. Buying online does not help our community with the services we need. We all need to stay and spend money in our own community to help the Lake Martin area to continue to be successful,” Robinson said.

“

Small businesses are the heartbeat of our community. ~ Steve Robinson

JUST GOOD BUSINESS | FEBRUARY 2021

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Jeff Lynn STORY BY BETSY ILER PHOTO BY KENNETH BOONE

entral Alabama Community College plays an integral economic role in the communities it serves, and President Jeff Lynn looks forward to expanding that role with advisory groups and strategic planning to better support the needs of local small businesses and industries. “Small business creates more jobs than people realize,” Lynn said. “They really drive our economy in this region.” CACC’s new The community college has a history of supportpresident, ing local business through education and workforce Jeff Lynn, development programs. From automotive manufacgears up turing technology to computer science, cosmetolto enhance ogy, industrial electronics, nursing, welding and quality of life, more, CACC has a track record of helping to supattract jobs ply local businesses with employees that are skilled and improve in the jobs that industries could bring to the area. the community But those needs grow and change, Lynn said, and his goal is keep ahead of the curve. That takes communication and working together to develop on steroids, creating pipelines for training a workforce viable programs. from high school students to job-ready certifications,” he “I would like to see an advisory group of small busisaid. nesses that could let us know what they need us to focus Ready-to-work certifications for more jobs mean the on. What are the gaps? What are the demand jobs? We area would appeal to a larger scope of industries and will continue the programs we have, and the ones we businesses that are looking for locations, Lynn said. don’t have, we will develop,” Lynn said. He also is looking at a new customer service certificaThat has been the case with CACC’s new marine tech- tion. nician program. Local marinas foresaw a need for more “That would be a very good program as the area conboat mechanics as Lake Martin continues to grow as a tinues that shift from mills. Even advanced technology tourism destination and second home market. With input needs core communication skill sets,” Lynn added. from marinas and boat manufacturers, CACC helped to The community college system statewide recently develop a program that will train job candidates. completed a gap analysis and funding campaign. As the year 2020 drew to a close, the search was on ASPIRE 2030 is designed to realign programs to meet for the right instructor, Lynn said. Equipment was comthe needs of local industries, putting Alabama to work. ing in, and the program was set to take off later this year. Lynn said CACC will see some project plans and new These developments are happening campus-wide, said certifications come out of that campaign, with improveLynn, who was named president in February. ments and upgrades on campus to support the program As new deans fill positions in student services, acafocus. demics and workforce development, Lynn has enlisted In addition, Lynn hopes to use bond money to address the help of the local chambers of commerce and the deferred maintenance at some of the older buildings economic development alliance to form groups that could on CACC campuses, including the auditorium on the help to define critical needs. Alexander City campus. “We need to listen to what the needs are and find solu“We have the programs; we have the certifications; tions to meet those needs. Workforce development will and a new dean will kick that off,” he said. “These are bring about some major positive shifts with the economic going to be exciting times for workforce development at development group. We will be putting these programs CACC.” JUST GOOD BUSINESS | FEBRUARY 2021

District 1 Tallapoosa County Commissioner T.C. Coley believes helping small businesses is one of the roles of the commission

T.C. Coley STORY BY LONNA UPTON

allapoosa County Commissioner T.C. Coley has served the Lake Martin area as District 1 commissioner for 22 years. District 1 includes portions of Kellyton, half of Coley Creek, the Andrew Jackson subdivision, the southern part of Indian Hills, North Central Avenue, part of Pearson Chapel Road, the Northside Community and portions of the Spring Hill community. He has seen changes, and he has seen unique challenges; however, he sees many opportunities that lie ahead, as well, especially in the small business arena where local services could be provided in a smaller environment with exceptional customer service that far outweighs service from a large corporation. “Small business can be integral to a community. Right now, small businesses are challenged to adjust to a new normal where people shop online rather than visit local stores. The county commission, the chamber, Main Street Alexander City – we all work to increase foot traffic for our small businesses by hosting events that bring people to the brick and mortar stores. But the real key is for the small businesses to offer great customer service and a great shopping experience that make the relationships developed in a small business better than the transactions in a big box store,” Coley said. Part of the job of civic leaders, Coley said, is to make sure that platforms are available to help entrepreneurs. He encourages long-term support for entrepreneurs with non-traditional microloans. He recognizes that many people may have talents, skills or be able to provide services, but they may not have the expertise in marketing

FEBRUARY 2021 | JUST GOOD BUSINESS

or finance to help their businesses grow. Coley believes one of the roles of the commission and other economic development organizations is to help small business owners find strategies for marketing to their target audiences. “We really have four different audiences for our small businesses. We have a core city group, full-time lake homeowners, seasonal visitors and second-home owners. Those groups are very different, in many cases, and have different needs. We have to work harder to delineate those target markets and help small business owners market to them,” Coley said. The commissioner noted that small businesses are critical to maintain a pool of future civic leaders. Most of the politicians, elected officials and business leaders in the area have been small business owners themselves – lawyers, accountants, shop owners or other retail and service establishments. The program offered to high school students to start their own businesses also increases the pool of future city leaders. “We might call them mom-and-pop stores, but most of them actually employ five, 10, 20 people. They bring civic pride and civic connection to the area. Those owners take care of their employees like they are family. They go out of their way to support their employees in ways that may not happen in larger industries. We need to nurture and encourage small business growth, so those employees continue to stay locally employed,” Coley said. Coley praises small businesses as the foundation of a community. They support each other, he said. They support youth sports organizations and non-profits. They support local schools and pay taxes. They promote community pride. “We drive by small businesses every day, but we don’t realize how important they are to our community. We know homegrown businesses are better, and everyone who lives in the area can help them grow by shopping locally and encouraging others to do the same,” Coley said.

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Main Street STORY BY BREANNA HILL PHOTOS BY CLIFF WILLIAMS & KENNETH BOONE

ain Street is a The Wilson Bros. brought “A Little Love” to the community non-profit orgaon Main Street nization that has benefited the Alexander City community immensely since its startup. Its sole mission is to revitalize and promote the historic downtown area that is so near and dear to many members of the community. “We strive to assist our downtown businesses, market them and their services outside the area, recruit new businesses, maintain the historical integrity of downtown, and plan events that bring people into our downtown,” said Stacey Jeffcoat, executive director of Main Street Alexander City. Jeffcoat has an array of duties associated with her title, including fundraising, planStacey Jeffcoat ning events, marketing Main Street and all the downis passionate about bringing town merchants, getting information out to the merpeople chants as needed and other organizational duties. She to downtown also serves on several boards connected to the comAlexander City munity. “I absolutely love my job. I love all the relationships I have built with the merchants, the city, chamber, tourism and EDA,” said Jeffcoat. There is a local board and an Alabama Main Street organization that supports and directs Jeffcoat and helps her ideas come alive for the Alexander City community. “As executive director of Main Street, there is never a dull moment. Every day is different and holds a new Concert” back in August on Main Street, featuring The challenge,” said Jeffcoat. Wilson Brothers, Jason Tapley, Charlie Argo, Bo Jones, COVID-19 has affected the number of events Main Tre’ Cinco and ATK. The music video, A Little Love, Street was able to host last year, but the organization was filmed right on Main Street last spring, and the arthas still managed to show out in the community in ists decided a free concert would be a great idea to give a safe way. They put on “A Little Love Community 48

FEBRUARY 2021 | JUST GOOD BUSINESS

Find fresh produce and more at the Main Street Farmers Market

back to the community. Other events held last year included a First Responders Appreciation Lunch in September and Bingo Under the Stars, held in October. Annually, Main Street organizes a Farmers Market that runs from June until the end of September. Most recently, Main Street put together The Great Pumpkin Patch in Strand Park, Kids Karnival in Strand Park, Harvest Market, Downtown Trick or Treat and Monster Mash Street Bash and Costume Contest on Main Street. When COVID-19 hit, a few businesses within the community had to close, but Main Street didn’t lose any businesses because of the pandemic. Main Street hit the ground running and started sharing information and resources with local merchants to make sure they had all the tools they needed during this difficult time. “When COVID-19 hit, we had to look at things differently and get creative,” said Jeffcoat. The organization also dedicated time and attention on marketing businesses in fresh new ways. Promoting online ordering, curbside pickup, specials and altered hours of operation are just a few of the changes the organization helped business owners implement. “It has been hard, but our downtown is resilient, and our community is wonderful and supportive,” said Jeffcoat. With the new year will come several new projects. The organization is discussing the possibility of a new mural and crosswalk project, another phase of the lighting project, a possible pavilion or gazebo in Strand Park and other beautification projects. Main Street continues to make the Alexander City community proud. Their efforts won an award from the Alabama Main Street organization for their “Take Out Thursday” promotion for local restaurants during the COVID-19 pandemic. “It makes me so happy and proud to see our downtown thriving and growing, I truly have a passion for it,” said Jeffcoat. JUST GOOD BUSINESS | FEBRUARY 2021

FEBRUARY 2021 | JUST GOOD BUSINESS

Plugged in at the lake STORY BY BRITTANY SMITH

echnology – specifically, the internet – is a point of contention in Tallapoosa and surrounding counties. While Alexander City seems to be doing okay as far as computer systems, internet and infrastructure, outlying areas, such as the lake and rural communities – do not have the same opportunities as the larger towns and cities; however, Alabama Gov. Key Ivey and Alabama Rep. Ed Oliver are working to improve the availability of internet throughout rural Alabama. There are three major projects underway currently in east Alabama to bring highspeed Internet to residents Gov. Ivey announces and businesses. an initiative Oliver is working on the to improve first of those projects, the technology Alabama Supercomputer in Alabama that is funded by the legislature to provide public schools and libraries with internet service. “Currently, all of our libraries and school systems use that technology, except for Alexander City Public Library. We are looking for ways to expand that usage,” said Oliver. The initiative behind Alabama Supercomputer allows students to focus on two main objectives: college coursework and academic research. This enables students to develop skills in many computer-related fields, allowing Alabamians to achieve higher education and improved earning potential. Ultimately, this will attract new industries and jobs to Alabama. The next two initiatives are more intricate, as the primary objective is to make the internet widely available in rural Alabama. The misconception is that high-speed internet is readily available everywhere or should be. But in fact, years of construction goes into replacing old copper lines and building out a fiber-optic system that will support high-speed reliable internet. “The thing people don’t realize is that the construction of fiber networks is a multi-year project. It does not happen overnight,” said Oliver. In the past, the issue consisted of high costs in the con-

struction of fiber networks and a lack of reliable funding. The key to expanding internet availability relied heavily on financiers or investors that would be willing to put up substantial amounts of money; and then, wait years to see return on their investments. Unfortunately, those types of investors do not come around often; however, Gov. Ivey awarded grant money to several projects around the lake that will bring high-speed reliable internet to the rural areas of Tallapoosa County. Both Charter and Point have ongoing multi-faceted projects that are being built out, which will allow broadband service with whole-home wi-fi for multiple devices per home. The third and largest project in rural Alabama comes from the Federal Communications Commission. “The FCC has a massive initiative set to bring highspeed internet to rural Alabama. It is called the Rural Digital Opportunity Fund. They are spending more than $330 million in Alabama,” said Oliver. “The $330 million would be split between 13 different companies and will supply 196,460 unserved or underserved homes with highquality internet.” The FCC identified through the census where homes and businesses had no internet or not enough to be functional. They offered financial incentives to providers who would agree to cover those areas, he said. “We don’t get to pick and choose where to put these lines. Companies do that, and they do it based on profit. The fact that we got $330 million in grant money makes a whole world of difference,” said Oliver. The FCC was in search of companies that would accept 10-year contracts and money to set up a broadband infrastructure with the knowledge that it would take two to six years to build that infrastructure or see a return on the project. This made it possible for places that would otherwise not have a chance of having any kind of internet – to have high-speed reliable internet. “Point purchased literally dozens of census tracts in east Alabama from Eufaula to just north of Piedmont. A major course of those tracks is in Tallapoosa County,” said Oliver. “The first step to make all of this possible was a bill that was passed last year that gave broadband companies a right of access where there is utility access already, and that paved the way and took years off of what it would take to get fiber-optic cables assembled otherwise.” Recently, Opelika and Lake Martin secured mroe than $51 million in funds that will go towards servicing 21,808 locations between the two areas. The idea is to build in areas that are growing because whether we like it or not, new construction and growth mean usage. And where there is the most internet usage is where these companies will be most interested in building. JUST GOOD BUSINESS | FEBRUARY 2021

What it takes to court big industry Economic development depends on small business growth STORY BY BETSY ILER & PHOTO BY AUDRA SPEARS

mall business relationships are an important aspect of industry recruitment, said Chad Odom, the new executive director at Lake Martin Area Economic Development Alliance. Odom hit the ground running on recruitment when he arrived here from Texas last fall in the middle of the COVID-19 pandemic and said the role that small businesses play has a tremendous impact on the success of industry recruitment efforts. “When recruiting, the vibrant nature of small business52

FEBRUARY 2021 | JUST GOOD BUSINESS

es is important. It makes up our quality of life. You look at it from the whole community perspective. What drives the whole thing is small business – the dining, retail, recreation, places you can buy a car, public transportation, the condition of the roads,” Odom said. “That’s part of the reason the big businesses are here. They can see their investment going toward some sort of momentum.” Large businesses make an investment in the communities where they are located, Odom explained. Whether they build or lease a facility, they have assets on the

Big businesses look to locate in towns where small businesses thrive

community, often before contacting the local economic development office, so it’s vital that they find a vibrant business community when they arrive. “The final decision is made on getting on the ground here. How you get around town. How the businesses are supporting each other. From not having a lot of vacant space to what could go in the buildings. Those can be the most important things,” he said. “Here locally, Russell Lands uses a lot of local businesses to do their home building construction. They are a big business. They are on that level. They work with local contractors. You see a lot of money staying in the community because they hire local people to do as much of the work as they can. That wealth coming back into the community is quality of life,” Odom said. “They are supplying their employees with wages and salaries. Their employees are spending money that stays here; keeping their money here.” That’s what prospective companies want to see in a location, he said. Another important component is closely related – a ready workforce. Workforce preparedness is a delicate balance, Odom added. “Prospective companies have to run their businesses, and we have to get the people trained up and ready to help them run their businesses. We’re working on human resourcWhen recruiting, the vibrant nature es with the college here for that,” he said. LMAEDA sees more companies that are of small businesses is important. ready to commit to a location as the pandemic It makes up our quality of life. eases, and Odom is working with workforce development at Central Alabama Community You look at it from the whole College to help the school train the employees for the jobs that prospective companies would community perspective.” bring to the area. In addition, he also sometimes assists smaller existing businesses. ~ Chad Odom “Great news comes from small businesses when they call us. They are calling because they need help with an expansion or a new ground. product. Their small business is growing,” Odom said. “They want to protect their investment, protect their LMAEDA also works with other organizations that assets. They want to invest in a place that is vibrant,” he help businesses in the area, forwarding referrals when a said. “And they create jobs that give people disposable prospect is out of the coverage range and sharing resourcincome to support local small business.” es. One subject that often is discussed among these orgaEarly in the location-finding process, a new business nizations is how to better support small businesses in the looks at demographics, workforce trends, the aging of area. the population and taxes to make educated assumptions “It’s that important to getting the bigger investments,” as to how their company might fare in a community. said Odom. When they narrow the choices to just a few, they visit a

“

JUST GOOD BUSINESS | FEBRUARY 2021

Advancing Healthcare New expansion will bring jobs and new business to the community

STORY BY LONNA UPTON

ince 1903, Russell Medical in Alexander City physicians. Other physicians are independent of Russell has provided healthcare to the Lake Martin com- Medical and own private practices, which are located in the munity. Because Russell Medical exists as a professional building attached to the hospital. Pediatrician large business, many small businesses in the lake Chante’ Ruffin, M.D., opened her private practice, Heritage area not only survive but also thrive. Pediatrics, in 2020 at the Russell Medical professional “Our economic impact as a community hospital is far building. reaching. We employ 980 people who earn $46,699,348 “Russell Medical was very supportive of my decision annually; however, our economic impact, when related to to open my pediatric practice in Alexander City. They the individuals and small businesses we impact, reaches provided me with their wisdom and knowledge about the $140,508,119 annually,” said Susan Foy, director of marintricacies of opening a medical practice. Their constant keting at Russell Medical. encouragement, feedback and insight have allowed me to That impact includes home health and hospice care grow as a solo practitioner,” Ruffin said. small businesses, as well as pharmacies and companies that Russell Medical has recently completed its third off-site provide durable medical equipment. health clinic, essentially a small business running under Besides the large business impact of Russell Medical, the direction of the larger healthcare provider. The newthree small businesses operate independently, for both est location in New Site joins locations in Goodwater and employees and visitors, within the Russell Medical walls. Dadeville, making healthcare easier to obtain in these rural Mill House Gifts was revamped in 2020 to support small areas. businesses and local vendors. The shop provides a locaAnd last month, Ben and Luanne Russell announced a tion for 13 vendors and five local artists, including Russell $25 million legacy gift that will provide long-term compreMedical employees, to sell their wares. Outside coronavirus precautions, the Russell Medical will begin gift shop is run by auxiliaconstruction this year on ry volunteers for the public stepped senior living facilities, and employees that may thanks to a substantial gift not have time to visit local from the Russell family stores for gifts. Mill House Coffee serves pastries and hot and cold drinks to hospital employees and offers take-out orders for the public during COVID-19 precautions. And, besides providing a location for Russell Medical physical therapy, Total Fitness has a retail side for the public to join and utilize the equipment, fitness instruction and the only public indoor pool in Alexander City. Russell Medical employs 53 medical 54

FEBRUARY 2021 | JUST GOOD BUSINESS

hensive geriatric health care and specialty health services for the retired and aging in our community. The Russell Legacy Project will be located on the hospital campus and is expected to include 26 single-family cottages, as well as an assisted living facility with 32 residential units. The donation also includes the Benjamin Russell Center for Advanced Care and the creation of the Benjamin Russell Endowed Chair in Geriatrics through the University of Alabama. In addition, Russell Medical employees give back to the Lake Martin area and small businesses by taking leadership roles in the community. Each Russell Medical year, the hospital CEO Jim Peace holds a major is a member of fundraising camthe Lake Martin paign for United Area Economic Way and has Development Alliance board representation on that board. Russell Medical President and CEO Jim Peace sits on the board of the Lake Martin Area Economic Development Alliance. Hospital employees are members of Rotary Club, Kiwanis, Lion’s Club, Leadership Lake Martin and the Alexander City Schools Education Foundation. One employee is a city council member in Alexander City, and another is a council member in New Site. Russell Medical also pays the fares for patients coming to the hospital or a doctor’s appointment on ARISE area transit. The Wellness Center at Lake Martin, a part of Ivy Creek Healthcare, is another example of a small business impacting the lake area. Located in Dadeville, the Wellness Center provides physical therapy, rehabilitation and fitness service for patients and members, individuals or families. The center offers water aerobics classes, free swim time, yoga classes and bicycle spin classes. The Wellness Center was closed during the coronavirus shutdown but acquired a new manager in September. A long-time resident of Dadeville, Michael Keating is ready to provide positive impact in the community. “I am very excited to work hand-in-hand with local businesses, so we can be a vibrant part of the community. One of the first things we have done since I arrived is to donate all of our Nautilus fitness equipment to Dadeville High School. I know that will be a great addition for their athletes,” Keating said. Large and small businesses working together in a coordinated effort create a caring, generous community. The economic impact of a large business like Russell Medical intertwines with individuals and the smaller businesses to build a network of support for the entire Lake Martin area.

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1945 HWY 280, ALEX CITY

Dr. George W. Hardy General Dentistry

JUST GOOD BUSINESS | FEBRUARY 2021

Business banking is personal STORY BY BREANNA HILL PHOTOS BY CLIFF WILLIAMS

t the heart of every community, trusted banks provide financial services to local businesses, entrepreneurs and individuals. Banks in the area have served the community well for decades and were especially poised to assist their business customers through the pandemic. Both River Bank and Trust and Valley Bank stepped up in enormous ways to provide the administration of Paycheck Protection Program loans, which are specifically designed for small businesses. When certain conditions are met, the loans do not have to be paid back. “This is definitely the busiest year in banking with COVID-19 going around, and I’ve been in banking for 34 years,” said Randy Dawkins, Tallapoosa County President of River Bank and Trust. “One of the main objectives is to support local businesses. We definitely want to have a great relationship with all businesses in several ways.” River Bank and Trust has helped local businesses by making loans, helping to provide equipment if needed, offering lines of credit and offering online banking, among other helpful tools. The bank also began offer-

ing a mechanism available for businesses to remotely capture deposits if customers are unable to make it to the bank; this unique and very useful tool is managed by the treasury management department. “We have a very close business relationship; they are friendly, knowledgeable and professional. Having the bank’s support gives me the confidence of growth of my business with a financial partner behind me if needed,” said Ricky Patterson, owner of Patterson Truck Parts and Equipment. River Bank and Trust offers various forms of loans, such as construction and residential. The bank is also taking it a step further and helping clients by advertise on Facebook to help businesses with customer service. In addition, River Bank and Trust is actively involved with supporting the Alexander City Chamber of Commerce, which is the epitome of support for local business. “We’re able to help a lot of customers who aren’t getting the help they need from the bigger banks,” said Dawkins. Valley Bank has been putting their customers first since the beginning, said Tallapoosa County Vice

River Bank’s Randy Dawkins, Melanie Foshee, Phil Blasingame and Abby Guy stand ready to help clients get the most out of stimulus programs

FEBRUARY 2021 | JUST GOOD BUSINESS

“I must commend our local business community Valley Bank’s for their ability to adapt Mark Spencer and weather these unchart(left) and ed waters, and I take great Kevin Speaks pride in the responsibility confer they entrusted Valley with on coronaviduring these times,” said rus stimulus Speaks. options Providing normal bankfor bank ing resources and services customers is just a small portion of what Valley contributes to the community. Employees at Valley actively participate on local boards, volunteer with civic clubs and work with the community on non-profit activities to President of Commercial Lending at connect and help their clients even Valley Bank Kevin Speaks. “Deep relationships with our busi- further. Local banks offer obvious benness customers and local knowledge of their individualized markets guide efits to the community, such as close proximity and easy accessibility. us in everything we do,” Speaks Quality customer service is the No. said. 1 priority for these local banks, as COVID-19 has affected all prothe health of their customers’ busifessions, but local banks have dealt with the financial struggles efficient- nesses affects their own wellbeing. ly and professionally.

Deep Connections. Fresh Vision.

“

I must commend our local business community for their ability to adapt and weather these uncharted waters.” ~ Kevin Speaks

Alexander City is on the move & the momentum is contagious, but don’t just take our word for it. We are the South’s Best Kept Secret. We are a hub of recreation and activities. The forests and streams that surround us are places to hike, kayak, hunt, fish and bike. Our Sportplex is unrivaled in the state with sports and events that engage the young, and the young at heart. Our community celebrates its history while embracing a vision for the future. From our thriving Downtown, to the HWY 280 retail corridor, to the peaceful shores of beautiful Lake Martin, Alexander City has everything. Downtown Dining to Lakefront Living & Everything in Between.

alexandercityal.gov | 256-329-6700

JUST GOOD BUSINESS | FEBRUARY 2021

Lake home rentals add comfort and relaxation to any visit

FEBRUARY 2021 | JUST GOOD BUSINESS

Hospitality and lodging

accommodate variety of styles, budgets

STORY BY LONNA UPTON PHOTO BY KENNETH BOONE

odging in the Lake Martin area can be found in hotel rooms, rented homes, bed-and- breakfast inns and condominiums. All of these small businesses have the same goal – to offer convenient and quality lodging to lake area visitors, whether guests are staying for business or recreation. As tourism increases, so does the number of businesses needed to care for the actual buildings and homes, as well as provide for guests’ needs beyond housing. Businesses that provide shelter create a wide network with other businesses that are needed to maintain and operate accommodations for visitors. Hotels employ front desk and housekeeping staff. Often, real estate agents are hired to manage rental property. Lawn maintenance, concierge services, swimming pool maintenance and cleaning companies for both inside and outside a building or home have found themselves in high demand. Building maintenance is required, as well, so contractors, painters, tile layers and carpenters are among those that reap benefits when local owners offer their homes to tourists. The availability of accommodations for tourists means added value for local restaurants, grocery stores, gas stations, gift shops and fast food services, which require more employees to meet the demand of visitors to the lake area. Vacation Rentals By Owner provides the largest number of rental options on one internet site with more than 300 combined listings of homes and condominiums for rent on Lake Martin. This large company actually provides a way for individuals who own lake homes to operate their own small rental businesses. From houses that sleep 20 to cozy condominiums for two, a quick search makes booking a place easy, if there is enough lead time. Spring and summer, plus fishing tournaments and cultural events, help to fill available rentals quickly in Alexander City, Dadeville and Eclectic. Airbnb, another online rental website, offers 149 places to stay at Lake Martin, some of which are also listed on VRBO.

JUST GOOD BUSINESS | FEBRUARY 2021

Hampton Inn stays full with fishing tournaments in winter and weddings, local events in summer

Online searchers can find large homes and cabins, bungalows and cottages, tiny houses and rooms owned by individuals and offered for rent at reasonable prices. Some of the options require a minimum stay but most do not. Prices begin around $75 per night, and the average Airbnb rental on Lake Martin is $274 per night. Online listings can prove extremely valuable to new lake visitors, as ratings and comments from previous renters are included in the listings. The Hampton Inn is an important small business in Alexander City, providing 61 hotel rooms for visitors to the lake area. Fortunately, the coronavirus only slowed down business for about a week in March 2020, but the hotel stayed above its average for reservations throughout 2020, explained Vozell Traylor, who has been the manager at the Hampton Inn for six years. “We have guests here for business, construction and utilities, especially after all the storms last year. Even locals who lost power stayed with us. We are already booked through the summer and into October in 2021 for wedding parties. Fishing tournaments can bring us to capacity, and we stay quite busy with softball tournaments, JazzFest and art shows. We are proud to house people here comfortably and conveniently,” said Traylor. Bolton Cove is a family, vacation rental home community located in the Parker Creek area. Operated by Frank Davis and his son Courtland, the community has four homes available for rent. Amenities include a playground, a pool, a beach, kayaks, a community dock and boat rental. “We have always enjoyed beautiful Lake Martin and likewise wanted to share our love of the lake with others. Bolton Cove is convenient to Willow Point and Russell Crossroads for additional activities, such as a golf, dining and horseback riding. We are very happy being a part of the Lake Martin community and are happy our guests want to be a part of it as well,” said Courtland Davis. 60

FEBRUARY 2021 | JUST GOOD BUSINESS

Judy Ring, a Florida resident, owns the Honeysuckle Lodge in Eclectic. Ring and her late husband loved Lake Martin, so when she had a chance to offer others a place to stay when they visit the lake, she took it. The threestory, six bedroom Honeysuckle Lodge sleeps 20, so it is perfect for families that want to vacation together. “We love being able to provide a beautiful, comfortable lake house for people to stay on Lake Martin. We think the location is perfect at the south end of the lake, a relaxing and peaceful place to stay,” Ring said. Mistletoe Bough, a quaint bed-and-breakfast inn built in 1865 and located in Alexander City, can be found on the National Historic Registry. Although not on the lake, the house is booked often for wedding parties, bridal showers and luncheons for the beautiful surroundings. Five bedrooms are available to book separately or together, perhaps for an entire family to stay together. Joanne Frazier has owned the home for 14 years after a move from California specifically to purchase a bed and breakfast in a small, Southern town. The beautiful home received a new roof, a new front porch and a fresh coat of paint to spruce her up in 2020. And in 2021, her niece, Linda Mericle, took over as innkeeper. “COVID-19 struck us hard in March, but in April we had five men living with us for six weeks while they did car repair after the big storm. They became like family, cooking here and doing their laundry. We are a great alternative because we are so private. I think that is what appeals to so many who stay with us. We have had families who want to be together but not in a public place because of the virus. We have been so blessed,” Frazier said. The lodging industry continues to grow as tourists find out why Lake Martin was designated a Treasured Lake of Alabama. With the clean water, beauty and recreational activities available in the area, Lake Martin – Alabama’s freshwater coast – has secured its place as a vacation destination.

Alexander City’s historic bed and breakfast treats visitors like family

JUST GOOD BUSINESS | FEBRUARY 2021

Schools train for the future STORY BY BREANNA HILL

tudents in the Tallapoosa County School District support and learn about community businesses through career-related programs set in place by the schools. Currently 118 students are working in local businesses. Preparing students for the workforce is a primary goal of the school system, and achieving that goal has been made easier with the Co-op program set in place at the schools. “We start talking to students in ninth and 10th grade about Co-op, and currently there are 74 local businesses where our students are working,” said Co-op Director Ed Allen. Once students are accepted into the program, they

FEBRUARY 2021 | JUST GOOD BUSINESS

receive training on how to get a job and get help with resumes, applications and interviews. Businesses are known to travel to the schools and interview the students themselves. Being familiar with the Co-op program and the workforce help offered at the schools actually starts before the students head into high school. During the eighth grade, students are required to design a four-year plan as they approach high school. This four-year plan not only helps with scheduling and choosing classes that best fit the student but also helps them become familiar with what is ahead of them, and they learn to set goals for academics and work life.

Schools prepare students for college and for work

Benjamin Russell High School in the Alexander City School system also encourages dual enrollment and advanced placement courses. The Bridge Program available at BRHS is in place to host events that will benefit the students. The Bridge Program organizes some of Benjamin Russell’s most popular career-related events – such as World of Works, Dreams Meet Reality, PBL and Reality Check – all of which prepare students in some way for life after high school. “In addition to rigorous academic pathways, dual enrollment and advanced placement courses, BRHS addresses the social skills necessary for graduates to be college and career ready,” said Dr. Anthony Wilkinson, BRHS principal. COVID-19 has rocked every community, and Tallapoosa County is no different. It has affected every avenue that makes up the community, including the school systems, which have dealt with limitations to the programs and strict inschool guidelines that must be followed.

“COVID-19 has slowed work opportunities for students, but we hope the job shadowing at local businesses can continue soon,” said Dr. Kimberly Davis, director of career technical education. The school system also arranged a learning day centered on the workforce and what it entails. “Students spent an entire day with local businesses to learn more about what they do on a daily basis,” said Davis. A student is allowed to work up to 20 hours a week, which helps get a lay of the land and see if the line of work is right for the student. The local advisory council contributes greatly to the creation of these types of programs within the schools as well. The advisory council is made up of local business leaders and the chambers of commerce. “We deal with so many businesses, trying to locate the right fit for each student involved in the program,” said Allen. The relationship between the school system and the local businesses is crucial. Businesses often collaborate for funding, fundraising and other activities involving students. Businesses benefit from the relationship because of the advertising that the school system allows, whether in printed materials or featured at athletic and social events.

“The relationship is a marriage. They are the backbone and heartbeat of our school. Our success is based on their willingness to support and build our students’ knowledge and experiences for them to be successful after high school,” said Wilkinson. Through a partnership with the school system, the Alexander City Chamber of Commerce has launched a business-creation platform that offers students to learn through the investment, mentorship and guidance of business leaders in the community. The school system is interested in creating a twilight school through the virtual academy now being offered. This plan would help work around students’ schedules. There are numerous local businesses that serve the schools and partner with them on programs like CO-OP and Bridge, including Russell Brands, Russell Lands On Lake Martin, Wind Creek State Park and others. Students also work in the fast food and retail industries, at local car dealerships and at local mechanic shops. “It’s a game changer. The kids need to work, and they want to work. We want to create a flexible schedule for them,” said Dr. Keith Lankford, superintendent of Alexander City Schools. This participation between local businesses and local schools helps to develop the local workforce.

Fun • Adventure • Memories

sh it

camp it

4325 Hwy 128 Alexander City, AL 35010

see it

256-329-0845 www.alapark.com/windcreek JUST GOOD BUSINESS | FEBRUARY 2021

The perfect venue STORY BY BREANNA HILL

Betty Carol Graham Center

Central Alabama Community College Campus Address: 1675 Cherokee Road, Alexander City Contact: 256-234-6346 Catering Services: Can be brought in (no on-site meal preparation) Rental Price: Varies Capacity: 500 Indoor space available

The Mill Two-Eighty

Address: 3562 Highway 280, Alexander City Contact: Tammy Jackson at 256-215-7459 Catering Services: Select your own; to serve alcohol you must use the contract bar service Ollie and Ross Rental Price: Daily rental rate is $2,000 Capacity: Seated – 200; Reception – 499 Indoor and outdoor space available

Russell Lands On Lake Martin

Address: 2544 Willow Point Rd., Alexander City Contact: Emily Sprayberry at 256212-1416 or esprayberry@russelllands.com Catering Services: Preferred use of on-site restaurants (Catherine’s Market, Kowaliga Restaurant, SpringHouse, Willow Point Country Club)

The Stables

Rental Prices: Starts at $6,000 Capacity: Seated – 250; Reception – 300 Outdoor space available 64

FEBRUARY 2021 | JUST GOOD BUSINESS

SpringHouse Restaurant

Rental Prices: Starts at $3,000 Capacity: WellHouse – 12; Promontory Loft – 68; Main Dining Room – 126; SpringHouse Lawn – 80 seated, 125 standing; Vista Lawn - 400 Indoor and outdoor space; on-site catering

The Lodge at Cocktail Slough

Rental Prices: Starts at $7,000 Capacity: Seated – 200, Reception – 400 Indoor and outdoor space available

Grand Oak

Rental Price: Varies based on package Capacity: 300 Outdoor space available

Heaven Hill

Rental Price: Varies based on package Capacity: 250 Outdoor space available

Lake Martin Amphitheater

Address: 8878 Kowaliga Rd., Eclectic Contact: Robert Gunn at rgunn@russelllands.com or call 256-397-1019 Outdoor space available

The Orchard on Washington

Address: 2760 Washington St., Alexander City Contact: Karen Channell at 256-749-3276 Catering Services: Select your own or ask for details

Rental Price: Varies based on package Capacity: 200 Indoor and outdoor space available

The Square

110 Calhoun St., Alexander City Contact: thesquare110@ gmail.com or 256-749-6056 Catering Services: Yes Rental Price: Varies depending upon number of hours Capacity: 150 Indoor and outdoor space available

Hodges Vineyard and Event Center

Address: 230 Lee Rd. 71, Camp Hill Contact: 256-896-4036 or email brice.e.hodges@gmail.com Catering Services: Select your own Rental Price: Varies; call for pricing Capacity: Indoors – 250; Pergola – 150 Indoor and outdoor space available

White Acre Farms

Address: 641 Ross Rd., Camp Hill Contact: 334-221-2345 or visit www.whiteacresfarms.com Catering Services: In house; alcohol must be purchased from venue Rental Price: Varies based on location Capacity: The Barn – 300; Ceremony Hall for Dinner – 40; Car museum for Dinner – 75; Cottage rentals available nightly

From secluded venues in the woods to easy access from major highways, the area is home to event centers for every occasion

Indoor and outdoor space available

Creek Side Lodge Conference and Event Center Address: 6993 Highway 49 South, Dadeville Contact: 256-307-1440 or visit www.creeksidelodgelakemartin.com Catering Services: In house Rental Price: Varies Capacity: 300 Indoor and outdoor space available Complimentary onsite events coordinator

Kylee Cooper Farms

Address: 1015 Freeman Rd., Dadeville Contact: KyleeCooperFarms@gmail. com Catering Services: Select your own Rental Price: Varies based on package Capacity: 250 Indoor and outdoor space available

New Water Farms

Address: 460 Civitan Rd,. Dadeville Contact: Kimberly@NewWater.com or call 334-332-0733

Catering Services: Terra Cotta Café or for cakes, JAM Cakery or Divine Treats Rental Price: Varies based on package Capacity: Varies Indoor and outdoor space available

The Mitchell House

Address: 357 West Columbus, Dadeville Contact: 256-307-1225 or email themitchellhouseevents@ gmail.com Catering Services: Select your own Rental Price: Varies Capacity: Banquet Room – 50; Tent – 200 Indoor and outdoor space available

Zazu’s Verandah

Address: 128 West Cusseta St., Dadeville Contact: 256-307-2188 or visit zazusverandah.com Catering Services: Select your own; beer and wine only must be provided by the venue Rental Price: $100 per hour, plus cleaning fees Capacity: Seated – 80 Indoor space available

L’amoureux’s Place

Address: 54 Tankersley Rd., Kellyton Contact: 256-329-0444 or email wlamoureux0444@charter. net Catering Services: In-house Rental Price: Varies based on package Capacity: Private Spot – 16; Banquet Room – 100; Outdoor Tableau – 300 Indoor and outdoor space available

Barton Ridge Plantation

Address: 1782 County Rd. 34, Rockford Contact: Suzanne Snider at 256-267-5000 Catering: Select your own Rental: Call for package prices Capacity: Outside - 250; Inside - 100

Hamilton Place at Pursell Farms

Address: 1971 Marble Valley Rd., Sylacauga Contact: 256-208-4454 Catering: Available Rental Price: Packages available Capacity: Seated - 250; Reception - 500

JUST GOOD BUSINESS | FEBRUARY 2021

FEBRUARY 2021 | JUST GOOD BUSINESS

JUST GOOD BUSINESS | FEBRUARY 2021

Lake Martin’s ‘fire in the sky’ rivals the world’s most beautiful sunsets

FEBRUARY 2021 | JUST GOOD BUSINESS

Treasured Lake STORY BY BETSY ILER PHOTOS BY KENNETH BOONE & AUDRA SPEARS

he water-filled playground that is Lake Martin supports 13 marinas; a dozen restaurants; three golf courses; and one of the most popular state parks in Alabama. With more than 150 miles of hiking trails and an abundance of recreational opportunities that include sailing, boating, fishing, water sports and ‘flinking’ (floating and drinking), Lake Martin draws visitors from far and near. A random sampling of boaters anchored near the popular Chimney Rock on Acapulco Island by Lake magazine three years ago included visitors from Arizona, California, New York, Florida and South Africa, as well as Birmingham, Montgomery and Auburn in Alabama. These visitors support small businesses on and off the lake – and a wide variety of local jobs. A 2018 study by RCLCO Real Estate Advisors put at more than 1,000 the number of jobs directly affected by the lake’s tourism and second home markets. Secondary jobs not counted in that study include tradesmen in the construction industry, food service positions in off-thelake eating establishments and sales clerks in a myriad of boutiques and shops spread across the lake’s 880 miles of shoreline and along its 31-mile length. Covering more than 41,000 acres, Lake Martin treats her patrons to a variety of recreational activities that support local businesses.

JUST GOOD BUSINESS | FEBRUARY 2021

Wind Creek State Park

South of Alexander City on state Route 128, Wind Creek State Park is one of the largest state-owned campgrounds in the U.S. and accommodates campers of every variety – from tent dwelling purists to amenity-laden Class C RVers. The park offers nearly 600 sites with water and power hook-ups, as well as cabin rentals and equine camping facilities. With 1,445 scenic acres that hug the shoreline of Lake Martin, the park offers value-added experiences for family vacations, holiday celebrations and fishing tournaments throughout the year. When families visit, the park offers more than a tent or RV parking pad. More than 150 sites are waterfront, and the remaining campsites offer water views and easy access to bike trails, hiking paths, a wide beach with crystal clear swimming water, an archery range, a marina where fishing and pontoon boats are available for rent and a miniature golf course. The Screaming Eagle Aerial Adventure at the park includes 11 ziplines and six skywalks in the Lake Martin is the only canopy overlooklake in the state to meet the stringent water ing Lake Martin quality standards that with heights from define a Treasured Lake 20 feet to 70 feet

and spanning up to 650 feet. Creem at the Creek inside the park is an outdoor restaurant serving sandwiches, pizza and hand-dipped ice cream on summer weekends. The park hosts an Easter egg hunt in the spring, a Halloween festival that draws thousands of participants and spectators in October and a campground tour of lights that brings the locals out in December. Outside of the park, campers find more recreational activities, restaurants and shopping opportunities in the town centers and shops that surround Lake Martin. Off the lake, the area offers a machine gun range, two axethrowing arenas and a selection of music festivals and live theater all year long.

Fishing

The big fishing tournaments at Wind Creek State Park provide anglers with ready access to Lake Martin’s prized fishing spots and the park’s proximity of Lake Martin communities. There are so many tournaments, said WCSP Superintendent Bruce Adams, that the park teems with anglers every weekend all winter long. These events are a big catch for the local economy, too. Tournament fishing packs the WCSP Marina schedule from New Year’s Day to Christmas, but the big tournaments fill local hotels, restaurants, service stations and other businesses with anglers before, during and after the events. The Carhartt Bassmaster Collegiate Bass Fishing Tournament held on Lake Martin in 2016 was estimated to net the area as much as $1 million. More than 100 collegiate teams from across the country descended on the area for four days of practice and three days of tournament fishing. In 2018, Alexander City hosted the opening tournament for the B.A.S.S. Elite Series with an even greater economic impact, and this year, the Alabama Bass Trail opened its 2021 South Division season at Lake Martin with 450 anglers vying for a $10,000 purse. Fishing is good business at Chimney Rock is one Lake Martin. of the most popular stops on Lake Martin

Water Sports

Summers behind the boat at Lake Martin support many small businesses, from marinas to grocery stores and vacation rentals. Rental homes and hotel rooms fill up on summer weekends with city dwellers anxious for the open water. The lodging tax revenue generated not only supports the efforts of the Lake Martin Tourism Association and the Tallapoos County Tourism bureau but also contributes to general funding.

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As vacationers arrive, they stop at local grocery stores to fill refrigerators and coolers, supporting local jobs and farmers. They rent boats and tubes, skis and boards from local marinas, supporting jobs and businesses in another segment of the local economy. They attend wake clinics to hone their skills and buy firewood for an evening around the fire pits where they exchange stories about the best run, the best fall and the best time over all. And when it’s time to go home, they visit local shops for the T-shirts, stickers and souvenirs that remind them to return to Lake Martin again for more fun behind the boat.

Alabama Power holds the license to operate Martin Dam and maintain the Lake Martin reservoir

Home at the Lake

Most lakehome owners at Alabama’s only Treasured Lake would say they fell in love with the lake on the first visit and building or buying here was a dream come true. That dream is often expensive: The average price of a waterfront home on Lake Martin in January 2021 was near $600,000, and that price does not include renovations and furnishing costs that new owners incur, often prior to moving in. While many Lake Martin homes include exclusive and custom finishes, more often than not, labor accounts for the largest portion of the budget. And with home sales and starts at record levels, this segment of the Lake Martin area economy supports untold numbers of framers, roofers, carpenters, drywallers, painters, tile and carpet layers, plumbers and electricians who call this area home.

Alabama Power

None of these benefits would be possible without Alabama Power, the utility company that operates Martin Dam under a license issued by the Federal Energy Regulatory Commission, an arm of the U.S. government. The dam is named for Thomas Martin, a former president of Alabama Power, and stands 168 feet high and some 2,000 feet long. Its adjacent power plant houses four generators that supply electricity to a grid that keeps lights on and homes warm all along the country’s eastern seaboard. Operations at Martin Dam actually are conducted in Birmingham, but even at that, the dam’s powerhouse supports eight or more local jobs. Journeymen at Martin Dam make on-the-spot repairs to turbines, intakes, spillway gates, cranes and other equipment necessary for the safe and efficient management of the facility. Highly educational and entertaining, free tours at the dam are expected to resume post-COVID-19 and are highly recommended to round out any Lake Martin visit.

The lake teems with wildlife

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FEBRUARY 2021 | JUST GOOD BUSINESS

Russell Medical offers some of the world’s best health care right here in our little corner of it. Russell Medical is proud to be a member of the UAB Health System. Now, in addition to cancer treatment, we are able to bring to bear UAB’s expertise in surgery, urology, eye care, cardiac care, and stroke treatment. You don’t always have to travel for advanced care, we have it right here in our corner of the world. Visit russellcares.com/UAB for more information.

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Hand in Hand, Heart to Heart

STORY BY LONNA UPTON

aith organizations in the Lake Martin area work together with other small businesses to care for residents of the community. From meals to clean up, transportation to repairs, support groups and children’s mission projects, the faithful work together to be the hands of Christ at Lake Martinto meet spiritual needs in the community. Along with local businesses, churches assist non-profit organizations that care for the needy with volunteers and financial resources. The coronavirus pandemic certainly affected the work of the churches, but they found a multitude of ways to continue assisting the community and local businesses. In addition to congregation members, ministers and staff are involved in the local civic organizations and economic development groups that open communication between business owners and leaders in the community. The Chamber of Commerce, Lake

FEBRUARY 2021 | JUST GOOD BUSINESS

Martin Economic Development Alliance, Kiwanis, Russell Medical Foundation, Alexander City Schools Education Foundation and Main Street Alexander City all receive support from local churches that want to stay connected to business leaders who make decisions that affect Alexander City. “St. James is a member of the Alexander City Chamber of Commerce, so we are in step with small businesses and the needs of the city. I have served as chaplain for the Fellowship of Christian Athletes at Central Alabama Community College and as a board member of Alexander City Theatre II. We want to work with the city and support those who live and work here,” said Rev. Rob Iler, rector at St. James Episcopal Church. First United Methodist Church senior pastor, Rev. Barry Dunn, and associate pastor, Rev. Mike Densmore, enjoy providing devotionals for local civic meetings and on the Front Porch local television show. Soup to Go volunteers pack brown The two also offer communipaper bags with soup and sandwiches ty Advent and Lenten lunch and devotions. Food for the luncheons is purchased from local catering companies, such as Koon’s, or from local grocery stores, including Walmart, Renfroe’s and Winn Dixie; then, prepared by church members. Small businesses in Alexander City are eager to assist churches that are reaching out into the community. Many prefer to remain anonymous, and many are consistently on the scene to help in both disasters and celebrations. “We work with many small businesses for our ministry projects. Jim Bob’s

First United Methodist Church is active in the community

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Church communities like that at Great Bethel help to keep the community strong

helped us provide meals for the bus driver training in Tallapoosa County. They also helped us with an appreciation lunch for the men and women of the Alexander City Police Department. Other businesses helped us provide gift bags to teachers to encourage them during virtual learning and to local doctors’ offices to show our appreciation during COVID-19,” said Rev. Brett Self, pastor at Stone Ridge Baptist Church (formerly Sixth Street Baptist). “After the hurricane last year, Barry and I were armed with chainsaws for clean up and meals for delivery, some donated from local restaurants, to anyone who needed help. Our youth really stepped up to clean yards after the storms. Our church has also cleaned up and now maintains the Spring Hill Park,” Densmore said. The youth at both the First Baptist Church and FUMC lend a hand cleaning yards and doing maintenance after storms or whenever the need arises. Many have a schedule of yards to mow on a regular basis. Congregation members reach out to the elderly and those in need throughout the year. During the holidays, a group of FUMC members delivers hams and turkeys that were purchased from local stores to needy church neighbors. At other times, church members provide opportunities for those neighbors to join church cookouts. During the pandemic, in another effort to care for the children of local employees’ families, Stone Ridge Baptist Church held a socially distanced Halloween Trunk-or-Treat for the community, handing out candy,

FEBRUARY 2021 | JUST GOOD BUSINESS

Church food ministries help to support local small businesses during tough times

cooking hot dogs and playing games in the church parking lot. One group of men at FUMC builds eight or more wheelchair ramps, up to code, for community members each year. The wood and tools they need are purchased locally. Once a year, FUMC members participate in GO Day, an opportunity for dozens of church members of all ages to volunteer, clean up or offer assistance at predetermined locations across the community. The work days require gloves, cleaning supplies, hardware and other construction materials that local businesses provide. Last year, St. James began a Soup-to-Go ministry with curbside delivery at their campus. The ministry was another opportunity for local stores and churches

to work together, providing a homecooked meal and a smile for anyone who drives or walks through the church parking lot on Tuesday evenings. Community members that work in local businesses need the fellowship and support offered by the local churches to keep their personal and family lives strong, which in turn makes their work lives strong. To that end, St. James offers an adult yoga program, a Bible study ministry called Education for Ministry and hosts a regular Alcoholics Anonymous meeting. FUMC support groups include specific care for those who are caregivers, overeaters and diabetics, plus multiple small groups that meet weekly for Bible study. Grief Share and a group for those who need support during the pandemic are two others at FUMC. FBC participates in a ministry for cancer survivors and offers a bereavement ministry to families in crisis who need financial or practical assistance. Local churches also collect snacks for cancer patients to enjoy during treatments. Employees in the Lake Martin area need quality childcare for children not of school age, and the preschools and daycare provided by churches in Alexander City not only employ dozens of local residents but also are held in high esteem for the care they offer. Jacob’s Ladder at FUMC and the Early Learning Center at FBC are two of those established educational and caregiving centers. “Our Early Learning Center is a mission to the community. With so many two-income families in Alexander City, we felt we could offer a good, safe and positive environment for parents to place their children here while they are at work. This is our effort to strengthen homes here in our community,” said the Rev. Dr. Steve King, FBC pastor. The workforce needs assistance for children in school as well, and the churches have stepped up to help. FBC provides an after-school program in the Family Life Center for youth after school until their parents can pick them up. “One of the most impactful things we do at FUMC for children is offer Camp EDGE, Experiencing and Discovering God Everywhere, for any third through sixth grade children in our community. This next generation of Alexander City residents spend a week together learning that we are all neighbors, and neighbors care for one another and our local businesses. Camp EDGE kids have collected trash at the Sportsplex, visited nursing homes, washed windows downtown, shopped for pet food for the shelter and helped at the Tallapoosa Christian Crisis Center,” said Tammy Wendling, Director of Children’s Ministries at FUMC. Hand-in-hand and heart-to-heart, local businesses and churches unite to aid, assist and care for Lake Martin residents. The resources are many, and the rewards are great when a common goal is realized by merchants and faith organizations that work together.

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Buy for the lake at the lake STORY BY CAITLIN CLEKA

hopping local not only helps improve the area’s economy and keeps money circulating in the community but also supports local families that invest time, effort and talent into creating products for the local market. More than a furniture store, Lake Martin Mini Mall on state Route 63 at Kowaliga is a family-run operation that sells outdoor furnishings, lake décor and gift items, many of which are made by local artisans. Among the popular offerings is composite wood outdoor furniture made in Eclectic. Lake Martin Mini Mall also supports local artists by carrying their works for lake homeowners to purchase. And visitors to the lake will find a wide variety of local T-shirts, hats and other souvenirs

at this local lake life mecca. The store employs six people and has been operating since 1992. In addition to the locally made items, Lake Martin Mini Mall offers Breezesta furniture that is environmentally friendly and built to last. They customdesign concrete fountains for gardens or homes and are a Big Green Egg distributor. In Dadeville, Off the Beaton Path is a family-owned décor store operated by local couple Andi and Kirk Beaton. Featuring both vintage and contemporary home décor, the owners help to create living spaces that are perfect for their customers’ families and lifestyles. Whether looking for just the right piece for an entry or renovating an entire house, this interior design team

Furniture and décor shops carry the latest in Lake Martin’s unique style

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Andi Beaton features one-of-a-kind items in her Dadeville shop

offers expertise and décor that is beyond ordinary, as their selections are so unique and one-of-a-kind that they may never be available again once they are snatched up. Holley’s Home Furnishings in Alexander City has been in operation since 1977 and supports seven jobs. Holley’s specializes in casual lake design and offers living room, dining room and home office furniture, as well as home accents, home entertainment and outdoor furniture. This local family-owned store features a number of popular furniture brands and designer services to help customers find exactly the right piece. Mark King’s has been open for business since 1929. This local full-service home store employs five people and offers customers free home delivery, free financing and in-home design services, as well as a room planner. Customers could create their own room plans using the store’s website and even receive a complete shopping list of items. This tool is a great way to “try on” the furniture and decide how it will look. Alexander City also is home to a Badcock, where customers can count on a consistent inventory of items across stores in eight states. The local Badcock supports four employees and carries lines of appliances and seasonal merchandise with financing up to 24 months, interest free. With these options and more, there is no need to venture away from the lake to find just the right furnishings and finishes for home décor. Shopping local furniture couldn’t be easier.

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Adventures in Shopping T

STORY BY SARAH CHILDERS PHOTOS BY BETSY ILER & CLIFF WILLIAMS

he Lake Martin area is dotted with corner shops and centerpiece boutiques that feature local artists and serve every need, from wedding registries and housewarming gifts to frozen dinners on the fly. One downtown shop in Alexander City, Half Moon Market and Interiors, draws customers into the new surroundings at The Square, the recently renovated indoor mall on Calhoun Street. Tucked into a ground floor shop, Half Moon Market offers unique gifts, baby clothes and other items in a warm and inviting atmosphere maintained by three local women, who oversee the store and value every customer. This quaint little shop is owned and operated by Vickie Herring and her sister and business partner, Robin Holcombe. Half Moon is a beautiful place in which to get lost, whether shopping or just sightseeing. The mixtures of textures and colors appeal to artsy souls and traditional decorators alike. With a focus on customer service and a large selection of art and décor from which to choose, there is literally something for anyone, no matter the walk of life. Jumping over to a place well known by any Lake Martin resident, Russell Medical has a secret well kept by patients and staff. The Millhouse Coffee Bar and Gift Shop is managed and curated by Tammy Jackson, executive director of the Russell Medical Foundation. From its central lobby location that is open around the clock, Millhouse Gift Shop makes available pieces and products from local artists and businesses, so night staff at the hospital, who otherwise find it difficult to support the community shops, can find what they need, including a few grocery items. While the coffee shop is open to the public, the gift shop remained exclusive to Russell’s patients and staff members; however, the plan is to open shop to the pub82

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lic when COVID19 declines and mandates allow. Take state Route 49 south along the east side of Lake Martin to county Road 34, and make a visit to Lakeside Mercantile, a one-stop shopping location that encourages browsing and deep exploration by customers. From decor to fashion, Lakeside Mercantile is a treasure trove of unique items that embody Alabama and the Lake Martin culture, as well as War Eagle spirit. This one-stop wonder has been on the map for five years as a ‘pickers’ store, a place to find unique pieces for the yard and the home. But since Jennifer Cone took over two years ago, the shop has also become a restaurant and small grocery. Auburn fans on their way to tailgate parties or lake lovers heading out for a day on an island could pick up meals to go that are triedand-true recipes from Cone’s family history. Lakeside Mercantile is a valuable addition to Dadeville, and one the townspeople were not willing to lose to COVID-19. The community stepped up to the challenge of supporting this local favorite throughout the fear and uncertainty brought on by the mandated shutdown, an act of kindness for which Cone said she is eternally grateful.

Lakeside Mercantile offers a fun shopping experience for décor, gifts and food items

All three of these local small businesses, like the many other boutiques and gift shops in the area, take the responsibility of supporting the community very seriously. Each store offers customers a platform of local artists and creators, stocking their shelves with the works of local suppliers. Herring, Holcombe, Jackson and Cone are always on the lookout for more suppliers nearby, no matter their genre of art, education or age. For some lake dwellers and town residents, these businesses are a part of everyday life, and they serve the need for quality goods close to home, but they are only examples of the many boutiques and locally-owned shops available in the lake area. They are worthy of attention and support, so explore and see what Lake Martin boutiques have to offer.

Millhouse Gifts at Russell Medical features a sampling of items from area boutiques and artists

JUST GOOD BUSINESS | FEBRUARY 2021

Grocery stores help to keep money circulating in the community

Grocery stores integral to economic health

STORY BY CAITLIN CELKA

ocal grocery stores play such an important role in the shop local network, keeping money circulating within the community. Supporting well more than 100 local jobs, area grocery stores serve countless area homes, as well as the tourism industry at Lake Martin. Catherine’s Market is one of the most unique grocery stores in the area. Located at Russell Crossroads on state Route 63, Catherine’s opened 11 years ago and employs 15 to 20 people. Offering fresh produce and fine cuts of prime beef, heirloom pork and organic poultry, as well as fresh seafood, 84

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Catherine’s also carries a selection of cheeses from around the world. And the staff at Catherine’s will offer samples to help you make up your mind. Catherine’s wine department includes a number of selections that would pair perfectly with the store’s cheese options and dinner plans. The store also carries a variety of craft beers brewed right here in Alabama. This neighborhood grocery is named after a woman who ran a small grocery shop from a rustic cabin

near Russell Crossroads in the early days of Lake Martin. Renfroe’s Market has been open for business for more than 35 years. The Dadeville location alone employs roughly 50 people, and this family of grocery stores recently opened in Alexander City. The Renfroe’s family takes great pride in welcoming customers to a clean atmosphere with fresh foods. Renfroe’s deli offers a number of options for meats and cheeses. They even have staff members that can create meat, cheese and produce trays for your next event. Renfroe’s offers their weekly ads and coupons to help customers save money with discounts on featured items. Add digital coupons to your grocery list and scan your phone for instant savings and rewards. Piggly Wiggly has been operating as a selfservice grocery store since 1916. With locations in Alexander City and Eclectic, Piggly Wiggly employs more than 50 people that pride themselves on offering exceptional customer service. These stores keep a large selection of beer and wine for grab-and-go on the way to the lake. Winn-Dixie was founded in 1925 and offers a wide selection of services in addition to groceries, including in-store pharmacies, liquor stores and several deli favorites. The Alexander City location also includes a bakery that specializes in making award-winning pies, birthday cakes, smash cakes, sweet treats and even allnatural baguettes. They will customize cake orders for special occasions and offer Kosher products, such as meats, dairy, wines and fresh pastries. Winn-Dixie also offers sameday delivery and sometimes can be on your doorstep in as little as one hour. Shopping these local groceries helps the Lake Martin area to prosper.

JUST GOOD BUSINESS | FEBRUARY 2021

Axe throwing is an exhilarating, competitive entertainment option around the lake

Nub Chuckers STORY BY BRITTANY SMITH

ub Chuckers axe throwing in Alexander City was open for just four days in 2020 when COVID-19 took the nation by storm. Due to the Center for Disease Control and Prevention guidelines, Nub Chuckers had to close their doors. The owner, Bobby Walton and his wife, Bree, were unsure of what would come next for their newly opened business. The couple was fortunate because they were able to open back up in May once the CDC guidelines loosened a bit. “Our license actually says that we are a fitness center,” said Walton. “So according to the licensure, axe throwing is not only entertaining, but it is also a good workout for you, and that is

“

“Customers come to Nub Chuckers to relax and expel their frustrations while getting in their exercise for the day.” - Bobby Walton

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true.” Customers come to Nub Chuckers to relax and expel their frustrations while getting in their exercise for the day, he said. “Try throwing axes for an hour. If you don’t actively work out and you come to throw for an hour, your whole body will be sore the next day,” said Walton. “It is also a good stress reliever.” But there is more to Nub Chuckers than meets the eye. Ronica Norrell, the manager, along with Walton and Bree, changes out the boards and draws new targets every time the current boards become worn. But it doesn’t stop there. They then go to each new set of boards and season them. The act of seasoning consists of putting hacks into the new wood and soaking it down with water to soften the pulp, which allows for easier penetration of the boards by the axes. “When people get here to throw, we want the boards to be ready,” said Bree. “Wetting them makes the wood softer and helps the axes to stick better.” The crew arrives several hours early on open days to prepare the targets, so they are ready when customers arrive. Nub Chuckers is located at 120 Tallapoosa St., right across from Strand Park. They are open on Thursday from 5 p.m. to 9 p.m. and on Friday through Saturday, 5 p.m. to 10 p.m. They host tournaments every third Thursday of the month, as well as parties and other special events. For more information or to reserve a lane, visit the Facebook page @NubChuckerAxeCo or the website at nubchuckers.com.

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Lake Martin Machine Gun STORY BY SARAH CHILDERS & PHOTOS BY KENNETH BOONE

ake Martin is home to some of the best-kept secrets of the South. On the flip side of that coin, some local attractions are better known by the visitors they draw from around the country and even from around the world. Located in Eclectic, about a 15-minute drive from the lake, is one such place known as Lake Martin Machine Gun. LMMG offers a wide range of activities that are suitable and enjoyable for locals and tourists alike. The gun range appeals to private gun owners as a safe and professional place to practice with personal pieces. Meanwhile, the majority of customers are drawn in by the opportunity to cross off a bucket list item by holding and firing a historical machine gun, which is truly a once-in-a-lifetime experience. David McGirt, the founder and owner of LMMG, explained their mission. “Machine guns are very difficult and expensive to own, which is on purpose. There is a very limited supply in the U.S. We wanted to give people a chance to do something they wouldn’t otherwise be able to do, and to give them the opportunity to connect with their history and our country’s history,” McGirt said. A native of Warner Robins, Georgia, McGirt got his start in designing data systems around the world. He bought his first business, Lake Martin Dock Company, to mark his retirement five years ago. He and his wife, Jodie, started LMMG one year later in 2016.

FEBRUARY 2021 | JUST GOOD BUSINESS

Lake Martin Machine Gun gives patrons the opportunity to shoot vintage, historic guns in a safe environment

Jodie is quite active in the business and works part time at Lake Martin Machine Gun as an instructor. Like her husband, Jodi is passionate about firearms and instruction and making training and practice accessible to people, especially women of all ages and experience levels. She also facilitates a local branch of the national shooting league, A Girl and a Gun, which focuses on improving individual skills and on personal protection. While Lake Martin Machine Gun has been successful during its four years of operation and growth, the business also has encountered a number of challenges, just as any small business is bound to. “Simply put, this is an anti-Second Amendment era. Certain organizations refuse to do business with us. Some social media platforms won’t let us advertise upcoming events, and anything we do post has to fit a frustrating criteria, which makes marketing a pain. It’s difficult enough to start a small business without that working against you,” McGirt said. During its years of operation, LMMG has added substantially to both local and extended communities by bringing in tourist business and by supplying ammunition for shops and officers all over the United States. Another vital aspect of this area of business is safety. Shooting could be a dangerous sport if the proper precautions were not taken, but McGirt and his team of 11 people take it upon themselves to not only teach good form but also to practice it themselves. “Just because you have a right to carry a firearm doesn’t mean you should, at least not without proper training. One big thing a lot of people don’t think of is direction and the range of the gun they’re shooting. You have to consider, if you miss your target, where will it go?” he asked. To prevent bullets from leaving the property, the range is set up in a low area with steel baffles (barriers) surrounding the property. Whenever someone uses the range, a safety officer is present.

JUST GOOD BUSINESS | FEBRUARY 2021

Steel baffles surround the LMMG property, and a safety officer is present any time guns are in use

Hearing and eye protection are required, and as a courtesy to the neighbors, silencers are used to minimize the noise pollution. While the business is doing well, there is always room for growth. In both the near and far future, McGirt plans to improve and expand the facilities so as to accommodate more and larger groups. He also hopes to expand Lake Martin Machine Gun’s repertoire of historical guns. “We have quite a wish list,” he said. At Lake Martin Machine Gun, customers get to choose from a large selection of both hand-held and belt-fed machine guns from different historical and wartime eras. “For a lot of people, it’s illuminating to hold the same type of weapons that their fathers, grandfathers or uncles had with them in France or Vietnam. It gives them an appreciation, and a realization they didn’t have before. It’s a priceless experience,” he said. Range-time rates vary from $20 to $50, depending on the customers’ selections and time on the range. Discounts are offered to seniors, military and first responders. Active police are allowed to utilize the range for free. Lake Martin Machine Gun is located at 2520 Red Hill Rd., Eclectic. Email acuityscheduling.com or call them at 888-660-6462.

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had and Danah Gilliland have owned TowboatUS on Lake Martin since 2018. As a small business owners operating in the lake area, the Gillilands believe in helping their customers in need and giving back to their community every chance they get. Boats owners needing assistance on the water are in no short supply, but the Gillilands’ three full-time and five part-time licensed captains are available 24 hours a day, 365 days a year. For members and non-members, TowboatUS offers towing, battery jumps, basic repairs and gasoline to stranded boaters, but they also assist the marine patrol in searching for missing persons. They have the equipment to dive for missing items, such as cellphones, keys and jewelry, but they also locate sunken boats and bring them up out of the water. The business has more than doubled in size since

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2018, and the Gillilands have added an additional boat to their fleet, acquired four times the salvage equipment and wireless facemasks with communication for dives. Salvage and environmental clean up throughout the Southeast is actually the largest part of their business, and the face masks are essential. As residents of the Lake Martin community, the Gillilands see tremendous value in community service work, as it allows them to be closer to the people and the lake they love. They enjoy sponsoring local fishing tournaments and the fishing teams at Benjamin Russell, Horseshoe Bend and Dadeville high schools. They assist with the Russell Lands Women on the Water class, as well. Chad Gilliland said he takes it personally when trash is in the lake, and his employees know to pick up any trash they see on the lake. Volunteering to help the Lake

TowBoatUS family takes business to the water STORY BY LONNA UPTON

Danah (right) and Chad Gilliland operate a towing business at Lake Martin

Martin Resource Association on cleanup days is very important to the couple. Gilliland contributes the use of two barges during the cleanup to carry hundreds of pounds of collected trash. TowboatUS at Lake Martin added its third twinengine patrol boat this year, and the Gillilands plan to have all three boats painted red by summer 2021 for easy visibility in the water. Gilliland is happy that surveys to customers this year showed all five-star ratings. Comments about his employees included professional, courteous and respectful. “We know that we are about to try and help someone through what may be their worst day ever. We all know it is our job to not make that bad day worse. We never know what will be on the other end of a call, but we know we can do our best to ease the tension and solve the problem. As a small business, that’s our job, no matter what our personal day has been like.” Gilliland said.

Spring and summer 2020, with Lake Martin guests and residents on the water in record numbers due to coronavirus, Gilliland said his captains were towing three boats at a time safely – one on each side and one behind. He wishes that social media could be a little less harsh on those who have boating accidents. He said many times a situation is not at all the way it appears in a photo and that speculation and cruel remarks toward the boat owner are not at all necessary or neighborly. Anyone with a boat may need Gilliland at any time for a number of reasons. Shopping locally is important to Gilliland and something he believes everyone should do. From banking to shopping, he is fully on board with local businesses. “I may be able to find something online for a couple of dollars less, but if I shop a local small business, I know that what I buy helps someone who lives right here. I know exactly what to do if something happens to what I bought. And I know that what I say about them helps their business and what they say about me helps mine. We bank locally at Valley Bank, and Kevin Speaks has been an asset to our business. He directs us on whether we need a loan or a line of credit. How to invest to grow the business. He knows the area, and he knows us. That relationship is what happens when you shop and bank locally,” Gilliland said. Gilliland said his business has been extremely fortunate. He has great support from boat owners on the lake, the marinas and word of mouth from their customers. He and Danah are thrilled to be a thriving part of the Lake Martin community.

JUST GOOD BUSINESS | FEBRUARY 2021

Fishing for a strong economy Local guides lend support to a variety of the area’s small businesses STORY BY LONNA UPTON & PHOTOS BY KENNETH BOONE

Striper fishing is popular at Lake Martin

FEBRUARY 2021 | JUST GOOD BUSINESS

ake Martin fishing guide services offer tourists and residents alike the chance to become successful anglers while touring the beautiful waters of the lake. These small businesses bring people to the lake and work hand-in-hand with other local businesses to support each other in the lake community. Reciprocal referrals have become the lifeblood for many small, local businesses in the Lake Martin area. David Hare, owner of Alex City Guide Service, has been guiding on the lake for 25 years and said he believes he is addicted to striper fishing. As the owner of a small business with one fulltime and three part-time employees, Hare realizes that his ability to guide customers, not only to the fish but also to other businesses, helps everyone in the community. “I have people who call for fishing guide services; then, ask me where they should stay. So I am helping the rental companies with homes and condos. Those rental companies help me by recommending my service to their clients,” Hare said. “I buy bait, gas and snacks locally. If a fisherman comes in for bait and asks about a guide, they can recommend me. I do fishing events for local companies in the area, family reunions, which require a place to stay, and weddings. I have had local Realtors hire me to take clients out to fish and see areas of the lake. Boat dealers will ask me to

book a trip for clients who are looking for a boat like mine. We all help each other out.” Randy Cound owns Hook N Up River and Lake Guide Service in Dadeville and has enjoyed growing his business and contributing to the lake economy over the last 20 years. He fishes for stripers, spotted bass, crappie and, occasionally, catfish, on Lake Martin, in the Tallapoosa River tributaries and below the Martin Dam. “So many people are looking for wholesome things to do with their families when they come to the lake, and we are the small businesses that get people out on the water. They may want to take their kids out for their first fishing experience or maybe their own first experience. Our business draws from people who visit the lake. Those people might also stay at Wind Creek and eat at a restaurant, supporting other small businesses,” Cound said. Chad Miller, owner of Chad’s Fishing Guide Service in Eclectic, has had customers from as far way as Japan come to the lake area to tap into his 25 years of guiding and to enjoy fishing on Lake Martin. Miller fishes from a bass boat, but he also fishes from a pontoon boat for catfish or crappie to allow better access for the elderly or handicapped individuals who want to have the experience of pulling in a fish. “My guide service is directly tied to two other small businesses. My wife and

David Hare at Alex City Guide Service often refers his clients to other local businesses, and new customers frequently come to him through referrals

JUST GOOD BUSINESS | FEBRUARY 2021

Fishing guides keep visitors coming back to the lake

“

“So many people are looking for wholesome things to do with their families when they come to the lake, and we are the small businesses that get people out on the water. They may want to take their kids out for their first fishing experience or maybe their own first experience. - Randy Cound

FEBRUARY 2021 | JUST GOOD BUSINESS

I own Cabin Comforts and do home cleaning and landscaping services. If someone asks about rental locations, we have lots of suggestions. I also shop locally for everything, so I can give back to small businesses. One other example on small businesses, I have a friend who rents two pontoon boats and will probably need to buy more boats this winter. When I have clients who want to rent a boat, I send them to him. When he has a customer who wants to fish, he sends them to me,” Miller said. Auburn University sophomore and college fishing team member Jake Maddux owns Bassin’ Bros, a new small business in the Lake Martin fishing guide arena. Maddux has fished the lake since he was a child visiting with his family, and he fishes four or five times a week, year-round. He wants his small business to hook others into catch-and-release fishing. “Lake Martin is a great fishery, so

it is a perfect lake for tournaments. Because Lake Martin is big, it can be difficult for anglers to understand. We work hard to be efficient in our guide service,” Maddux said. As do the other fishing guides on the lake, Maddux supports bait shops and marinas with his business. As a college-aged, competitive fisherman, he has the unique position of touting Lake Martin as the perfect fishing destination and tournament location for competition. Tournament anglers need places to stay and eat while in the area, so hotels and rentals benefit, gas stations stay busy and the restaurant business booms. Regardless of which company or individual selected for fishing guide service on the lake, these excellent small business entrepreneurs understand the community and the reciprocity among business owners who work to maintain a strong economy for the Lake Martin area.

JUST GOOD BUSINESS | FEBRUARY 2021

“Providing Quality ElEctrical construction sincE 1961”

Bill’s Electric ELECTRICAL CONTRACTORS (256) 234-4555 1814 Airport Blvd Alexander Cit y, AL 35010

FEBRUARY 2021 | JUST GOOD BUSINESS

As a concierge, Tammi Montgomery focuses on the details of visiting Lake Martin

“

“Concierge work is a lot of fun, and I take it personally. My business is my character. It allows me to formulate business partnerships as well as friendships.” - Tammi Montgomery

A Better Lake Experience

STORY & PHOTO BY BRITTANY SMITH

any people dream of having a personal assistant, a co-host to help with property management or someone to run errands and clean their summer homes in their absence occasionally. The average person believes that having access to a personal concierge service would be out of the question for them, but Tammi Montgomery makes it possible. Owner of Simply Personal on Lake Martin, Montgomery lives the life of a concierge, offering patrons of Lake Martin high-quality personalized service. From stocking the pantry to dog sitting, Montgomery’s business is unlimited. She makes being-in-the-know seem easy, and she works with everyone from private homeowners to weekend renters. Montgomery has experience as an Airbnb co-host and knows her way around the Lake Martin area to better serve her clients. “I’m not from here, so I just had limited access to the lake originally. I decided to start a business where I could make a difference. I wanted access to the lake. I wanted access to the people who live and visit here. So I made it my mission to get access,” said Montgomery, who makes it her job to be totally in the know about events, popular locations and what’s in the area. She also is in the perfect position to refer clients and renters to local services and entertainment options – such as fishing guides and restaurant recommendations; knowing which boutiques might carry the perfect wedding gift for an out-of-town guest; or arranging wake surfing lessons for the kids.

As an Airbnb co-host staying in the know and in contact with renters is essential to a successful trip for all parties. Montgomery also makes it a point to keep property owners up-to-date as well. And if an issue were to arise, Montgomery would handle it. “As the co-host, any encounter that I have with the renters, I would relay back to the property owner that I worked with, and one day he said, ‘You know what – I have to Google this stuff – and you just know it.’ So, it worked out well for both of us. The renters were happy and well informed, and the property owner was not bending over backward to get or find answers that I knew immediately,” said Montgomery. But co-hosting and property management is not the only way that a concierge assists those in the Lake Martin area. She also offers monthly assurance packages to owners, which includes, but is not limited to, a thorough home inspection, light cleaning and weather prep and alerts for private homes. For those who do not need assistance monthly but would love to have the perks of a personal concierge, Montogomery also makes available other services, such as being a liaison for contractors and marinas, local errands and grocery pick up. Simply Personal on Lake Martin is certainly a one-stopshop for homeowners and renters alike. “Concierge work is a lot of fun, and I take it personally,” she said. “My business is my character. It allows me to formulate business partnerships as well as friendships.” For more information, email Montgomery at mylakehomePOC@yahoo.com or visit the Simply Personal on Lake Martin Facebook page. JUST GOOD BUSINESS | FEBRUARY 2021

Help those who help United Way makes a difference in the community STORY BY LONNA UPTON

Lake Martin Area United Way Agencies • Alexander City Rescue Squad • American Red Cross – Central Alabama Chapter • ARISE, Inc. • Boy Scouts of America – Tukabatchee Area Council • Camp ASCCA/Easter Seals • Camp Fire USA • Coosa County Sheriff’s Reserve • D.A.R.E/S.A.F.E. – Alexander City • D.A.R.E./S.A.F.E. – Tallapoosa County • Domestic Violence Intervention Center • Empowered to Conquer • Food Bank of East Alabama • Girl Scouts of Southern Alabama • Goodwater Head Start/TCR Child Care Corporation • Habitat for Humanity • Head Start – Chambers/Tallapoosa • Lake Martin Laubach Literary Council • Meals on Wheels • Palmer Place Child Advocacy Center • Rape Counselors of East Alabama, Inc. • Sav-A-Life • TallaCoosa Aid to People • Tallapoosa County Sheriff’s Girls Ranch • The Learning Tree • The Lighthouse of Tallapoosa County • The Salvation Army • Tri-County Children’s Advocacy Center • Volunteer Connections of Central Alabama

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mall businesses are the foundation of the fundraising campaign for the Lake Martin Area United Way. Serving Tallapoosa and Coosa counties, the organization offers the most efficient way for individuals and businesses to care for one another. Working with 28 non-profit organizations, United Way helps provide aid to thousands of individuals and families that have loss of income, health or home emergencies or need safety nets to pay bills for a period of time, among other life events. Under the direction of Executive Director Sharon Fuller, along with a two-member staff and a board of directors, LMAUW organizes a yearly campaign, raising in excess of $500,000 to distribute among the affiliated organizations that care for the needy in the Lake Martin community. In addition to working with the 28 organizations, LMAUW also partners with or heads up community initiatives, including the 2-1-1 Statewide Referrals for Human Services, Children’s Summer Reading Program, Day of Action, Emergency Food and Shelter Program and the Home Depot Veteran’s Home Repair Program. The fundraising campaign, which provides monetary aid and volunteer services to the organizations and initiatives, focuses on individuals and businesses that are critical to campaign success. Although COVID-19 affected small businesses in the Lake Martin

area, these businesses have been willing to step up and be a part of the United Way community effort in whatever way they can. “Over the past several years, I have seen organizations from all over town request donations from local businesses – to buy an ad, sponsor a team, provide food – and I understand they have only so much to give for donations. Many of the small businesses might not be able to help United Way financially, but they give in-kind donations of food, drink or items for our silent auctions, which are just as important,” Fuller said. The donations from small businesses that do not involve fundraising can be just as important when a need arises. Sharon Moore, executive director of Sav-A-Life, has numerous in-kind donations yearly, such as flowers for banquets and baby formula from doctors’ offices. Meal-on-Wheels, under the direction of Linda Boone, counts on small businesses to provide volunteers to deliver meals. She said many companies will have a schedule to rotate their employees who want to help. She has also had companies do sock drives or other items that can be included with the meal at different times of year. Fuller stresses the importance of patronizing local businesses, and she includes them in her decisions for any fundraising, maximizing business exposure through their participation in the campaign. The yearly fashion show puts a bigcity spin on a small town. Fuller

decorates with white lights and a large stage, and the audience enjoys the event as 100 women, girls and children model clothes from local stores. “Local clothing stores are able to showcase their clothing, which can be purchased in the store. Local restaurants provide the food for the buffet, highlighting their signature dishes. Many of the businesses set up tables to display their specialties. Local stores, individuals and artists donate items for the silent auction. It’s a perfect evening for the businesses and the audience,” Fuller said. Last year, in lieu of the fashion show, which was canceled when the coronavirus precautions limited the event, United Way created a new event called “Sip, Shop and Support.” Fuller recognized that times have been tough for the small businesses on Main Street, so she came up with the idea to fundraise for United Way while patrons had a chance to shop with 20 percent off purchases in their favorite Main Street stores. Tickets were sold to the event and included two drinks and an opportunity to bid on donated items in a silent auction. “Because the small businesses are local, I believe it is extremely important to patronize them. I love and believe in the slogan ‘Shop Local.’ When we buy something locally, we are helping that business stay successful, and in turn, they are able to help the community by giving to the United Way,” Fuller said. Local small businesses play another role at The Lighthouse of Tallapoosa County, a men’s residential treatment program for substance abuse disorders. Teri Trammell, director of the Lighthouse for the last 20 years, said she is thankful for the financial assistance from United Way for their GED program, but she is thankful because the people of Alexander City have always been respectful to the men in the program. “The people and the businesses have treated our guys so well, so we always shop local to give back. Most important for us are the small businesses that support us by employing our men. Not only do jobs help our men pay for their lodging here, a job helps them contribute to their families, pay court costs and just feel better about themselves. Contractors hire our men for carpentry and painting, but we also have men working in fast food, restaurants and manufacturing. The program would not be successful without small businesses supporting us,” Trammell said. Fuller especially feels that the United Way also serves as a way for people who may not have another opportunity to give and to be educated on situations in the Lake Martin area that they may not have been aware of previously. For instance, a school could encourage employees to give from their paychecks, but students can donate their change to make a difference. Every penny helps. “The campaign pulls individuals and businesses together to work for the common good and for a common goal – to do all we can for our neighbors who are in need,” Fuller said.

United Way helps to support the Tukabatchee Council of Boy Scouts

Volunteers helpt to build a Habitat for Humanity house

Alexander City Rescue Squad provides essential safety services at the lake

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The future is bright Existing business leaders invest in young entrepreneurs STORY BY SARAH CHILDERS & PHOTOS BY CLIFF WILLIAMS

BRHS students discuss their business start-up plans

or the last five years, the Alexander City Chamber of Commerce has partnered with Benjamin Russell High School to develop and orchestrate a program that introduces students to the world of business and enterprise. Teachers, business owners and local leaders work together to expand students’ visions and equip them with some of the skills they would need for success in future jobs or professional pursuits. The BRHS Wildcat Entrepreneur Academy teaches young people practical skills for future jobs and helps them to develop the confidence and courage to step out of their comfort zones and chase their dreams. It also allows students to face the possibility of failure and to overcome their personal challenges. The program starts in the fall semester. The students attend lectures given by guest speakers, tour businesses on field trips and research ideas for their own businesses. In the spring semester, the students continue their entrepreneurial education by working with mentors – usually business owners or executives. With the help of their mentors, they prepare business plans and put together presentations to take to an investor panel at the end of the school year with the hope of gaining capital for their small business startups. 104

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The program is possible because of the time and effort of many devoted and driven, mission-minded people, including Mandy Durr, a teacher at BRHS, and Jacob Meacham, the chamber’s vice president of business development. Meacham is largely responsible for tying the academic and business communities together for the benefit of this unique program. He has played a major part since the program’s beginning in the fall semester of 2015, and he is mainly responsible for lining up guest speakers, organizing field trips and finding mentors to work with the students. The program, like any other of its kind, experienced some struggles early on. Community involvement, student participation and even motivation were lacking. Meacham mentioned that there were close calls. “There was a period, in the beginning, where I wondered if we would be able to continue,” he said. But with time and perseverance, both from the adults and from the students, the class has not only survived but also has grown in attendance, influence and support. “It’s hard not to be attached to our first class. I doubted we would last long due to lack of commitment, but I was surprised with the students, in a good way. I saw up close the passion and dedication of these high schoolers. I learned to never doubt them,” Meacham said. Bradley Stewart was one student who surprised those involved. Now a junior at University of Alabama studying finance and entrepreneurship, Stewart got his start in the Wildcat Entrepreneur Academy. The program helped him to discover what it was he wanted to study in college, as well as gave him the confidence he would need to sell his idea to a board of investors. Mentored by Nowlin & Associates Financial Management advisor Lee Williams, Stewart prepared a concept, a business plan and a presentation for the investor panel. “It definitely got me out of my comfort zone. It wasn’t like any class I’d ever been in before. There

Students solicit investment from local business leaders through business plan presentations

were lots of speakers with real world experience,” Stewart said. “I learned more than I ever learned in a math class. I learned how to problem solve and how to step out there. It was intimidating, but worth it.” Stewart’s business, Lake Martin State of Mind, is still in the picture. With the help of his father, he crafts and sells custom wooden furniture. While Stewart has plans to become a financial analyst, his small business continues to be an important part of his future. “My Dad and I still work on weekends. It’s something I definitely want to continue. I just love woodworking,” Stewart said. Stewart went on to encourage students that might be interested in the program. “I’m so grateful to have been a part of this program, and I highly recommend it for anyone. You just have to go in with an open mind, ready to learn,” he said. The experience also was rewarding for Stewart’s mentor. “The first time I worked with Bradley, I knew we were nowhere near where we needed to be,” Williams said. “He had almost no confidence while giving his presentation. Over time, he got better; he still had a long way to go. But on Investor Day, he nailed his presentation. I was blown away. He got more than he asked for. “In business, like many other professions, confidence is key. Investors and customers aren’t going to trust you if you’re not confident. Seeing the kids who were involved grow in their confidence and experience has certainly been rewarding.” This program, while highly beneficial to the students,

Madison Fuller was awarded start-up funds for a diabetic-friendly bakery

also has potential to make a huge impact on Alexander City, the lake community and the local economy. “These kids will hopefully be future leaders and contributing members of society, here or elsewhere,” Williams said. Their success will be due, in part, to the Wildcat Entrepreneurial Academy.

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Our Backyard, Your Playground

256-215-3067 tallapoosacountytourism.com

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Local businesses provided T-shirts, masks and encouragement to healthcare workers

Working Together STORY BY LONNA UPTON PHOTOS BY CLIFF WILLIAMS

ake Martin small businesses stepped in to aid and encourage hospital staff at Russell Medical after COVID-19 created a worldwide emergency that did not pass over the lake community. While Russell Medical worked to provide the most evidence-based treatments and technology for their patients, community support quickly became a groundswell after the crisis halted normal life in March 2020. Holly Williams, director of human resources at Russell Medical, said the hospital continues to be blessed by individual and small business support throughout the pandemic. She witnessed the outpouring of contributions and prayers on a daily basis. “From sewing masks and scrub caps to donating meals, snacks and drinks, from personal protective equipment donations to hero T-shirts, from signage around the medical campus to prayer vigils – our employees have felt so loved and appreciated by everyone,” Williams said. On the day schools and daycare centers closed for what everyone believed would be only two weeks, Williams contacted Kim McAlister, the director of Jacob’s Ladder Creative Learning Center and Childcare at the Alexander City First United Methodist Church, to brainstorm a temporary, emergent daycare program for more than 50 children of essential workers. Since the childcare was for a specific group and for a limited period of time, the two women worked tirelessly over the next two weeks to find a location to provide childcare. Faith Temple, a local church with a school building not in use, provided the needed space. The fire department asked the mayor for permission to help with the transition, and on moving day the firemen showed up with trucks and trailers to move cribs, rockers, toys and learning manipulatives from Jacob’s Ladder to the temporary daycare location at Faith Temple. “It made my heart so happy to be able to help. All of the small organizations worked together, and our move was like a well-oiled machine. We had teachers from Jacob’s Ladder, the First Baptist Church daycare and furloughed hospital personnel working together to care for the children. God was in control, and I would not do anything differently. If it happens again, we are ready,” said McAlister. Other local businesses stepped up to help the hospital with donations and appreciation. Misty Anderson, direc-

tor of education, safety and accreditation, headed Incident Command at Russell Medical beginning March 31, 2020, and she could not be more grateful for the community assistance during the crisis. “We were blessed by the support from local businesses through physical donations, but most importantly through encouragement and reaching out to offer assistance. Although we had worked together as a community to prepare for such as a disaster, no one could have expected a pandemic of this magnitude. We really saw these preparedness plans come together with businesses and organizations working together to meet the needs of the hospital and the community,” Anderson said. Susan Foy, director of marketing at Russell Medical, explained that the intensity of the situation was alleviated by unparalleled support from the Lake Martin area. “Small local businesses really reached out to us. Local companies brought food to our first responders on several occasions. Companies donated PPE. Winn Dixie offered special hours for hospital personnel to buy grocerCommunity members ies. Reese held prayer vigils McAlister, the for healthcare workers fire department and EMTs, met with us regularly to keep a close watch on the people in the community – to discuss when numbers were going up, what areas were hit. And the number of cars that showed up for the prayer vigil was amazing,” said Foy. Dozens of individuals, churches and small businesses donated goods and services to benefit Russell Medical during the COVID-19 pandemic. Working together, many hands reached out to form a tightly knit support system to keep hospital staff and frontline responders strengthened in body and soul.

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Sharing Memories & Telling Stories of a Special Life At Radney Funeral Home in Alexander City and Langley Funeral Home in Dadeville, we are leaders in the profession who are dedicated to exceptional service in your time of need. We approach life and death diﬀerently, and with the recent addition of Hillview Memorial, our campus of services continues to grow so that we are able to make the process as easy as possible.

PREPLANNING SERVICES | GRIEF SUPPORT | CREMATIONS | VETERAN’S SERVICES LANGLEYFUNERALHOME.COM | RADNEYFUNERALHOME.COM

Langley Funeral Home 21837 U.S. Highway 280 | Dadeville, AL 36853 • 256-896-2571 Lake Martin Memorials 1326 Dadeville Road | Alexander City, AL 35011 • 256-794-1334 110

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We invite you to discover what has made the Radney family of Funeral services the ultimate provider of creating healing experiences in the community. Discover the heritage and vision that have built a reputation of quality, sincerity, and trust.

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We couldn’t have asked for a better experience, they made everything so easy.

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Radney Funeral Home 1326 Dadeville Road | Alexander City, AL 35011 • 256-234-2511 Hillview Memorial Park 1926 Hillabee Street | Alexander City, AL 35010 • 256-234-3751 JUST GOOD BUSINESS | FEBRUARY 2021

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AD INDEX A&M Plumbing.......................................................... 72

Kent Norris D.M.D....................................................38

Russell Building Supply................................... 87, 98

AAA General Contractors.....................................112

Kerley Motor Company..........................................112

Russell Do it Center..................................................87

Alexander City Board of Education....................34

Kona Ice......................................................................108

Russell Lands on Lake Martin.............................2-3

Alexander City Chamber of Commerce.............21

Lake Broadcasting.....................................................34

Russell Marine............................................................45

Alexander City Fire Department......................... 55

Lake Martin EDA.......................................................87

Russell Medical.......................................................... 73

Alexander City Methodist......................................78

Lake Martin HOBO’s................................................ 72

Sakura Bistro..............................................................112

Alex City Guide Service.......................................... 81

Lake Martin Mortgage............................................112

Sandra Booker, Realtor............................................78

Alex City Nutrition......................................................9

Lake Martin Pizza......................................................49

Satterfield.....................................................................49

Alex City Vet................................................................ 77

Lake Martin Realty.................................................. 115

Scooter’s Coffee........................................................108

Big Fish Real Estate Group....................................67

Lake Martin Resource Association......................78

Scooters Grill............................................................106

Bill’s Electric................................................................98

Lake Martin Signature Construction..................47

Scotty Gordon, Cornerstone Insurance............. 72

Brown Nursing and Rehabilitation.....................85

Lakeshore Pharmacy................................................ 81

Security Pest Control..............................................106

Buck’s Dairy Quick..................................................108

Lakeside Mercantile................................................102

Selling Lake Martin.................................................... 5

Central Alabama Community College............. 113

Langley Funeral Home.................................... 110-111

Service Printing..........................................................78

City of Alexander City............................................. 57

Larry McAnally Construction...............................38

Sheriff Jimmy Abbett..............................................112

Cherokee Qwik Stop..............................................108

Leigh Ann Tyler, State Farm....................................8

Singleton Marine.......................................................39

Children’s Harbor.................................................... 103

Longleaf Antique & Flea Mall..............................38

SL Alabama.................................................................66

Chuck’s Marina..........................................................42

Lynn’s Qwik Stop.....................................................108

StillWaters R.A.........................................................102

Coosa Valley MRI.....................................................112

Madix............................................................................. 35

Stone Ridge Baptist Church................................... 81

Dadeville Area Chamber of Commerce............98

Main Avenue Appartments.................................... 77

Tallapoosa County BOE..........................................97

Dock’s Unlimited...................................................... 90

Main Street Downtown...........................................46

Tallapoosa County Tourism................................ 107

Farmer’s & Merchants Bank.................................102

MD Ross Construction............................................78

Tallapoosa Ford.........................................................112

First Baptist Church, Dadeville..............................8

Moore’s Hardware....................................................112

Temple Medical Center.........................................106

Forbus Pools................................................................46

Moore Wealth Management..................................45

Tippy Canoe................................................................29

Gary Ingram Grading & Paving............................ 77

National Village.........................................................30

The Bottling Plant..................................................... 72

George Hardy, DMD................................................ 55

New Water Farms......................................................24

Thomas Auto Parts......................................................8

Grain and Leaf............................................................29

Oskar’s...........................................................................34

Those Lake Martin Guys.........................................38

G.W. Warren, Aronov...............................................46

Papa John’s Pizza......................................................108

TowBoatU.S.................................................................24

Heritage South Credit Union...............................114

Phil Spraggins Interior Design............................. 81

Town of New Site.......................................................87

Hillabee Towers......................................................... 55

Playhouse Cinemas.................................................108

Valley Bank.................................................................. 91

Hodges Vineyard & Winery...................................50

Poor House Branch Marina.................................102

Virginia Pettus, Aronov............................12-13, 16-17

Holiday Cove Vacation Rentals.............................42

Radney Funeral Home.................................... 110-111

Wedowee Marine.......................................................79

Holman Floor Company......................................... 55

Radney, Radney, Jackson.........................................85

Who’s Diner...............................................................108

Huddle House...........................................................108

Red Ridge United Methodist Church................. 72

Wind Creek State Park.............................................63

Jim’s Pharmacy...........................................................38

Rhonda Gaskins, Century 21.................................. 25

Zajac’s..............................................................................8

Karen Channell, State Farm.................................. 77

Romar Construction................................................112

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Jerry Purcell 205.382.3417

Allison Ladson 256.750.0711

Damon Story 205.789.9526

Mike Davis 256.226.1238

Lindsay Kane 256.675.6792

Amy Duncan 256.212.2222

Hugh Neighbors 256.750.5071

India Davis 256.749.7592

Judy Voss 256.794.0779

Rhonda Jaye 256.749.8681

John McInnish 334.415.2149

Michelle Brooks 256.749.1031

Jan Hall 256.329.6313

Sawyer Davis 205.965.7940

Jim Cleveland 256.596.2220

Ashley Chancellor 334.202.9017

Becky Haynie 334.312.0928

Adam Yager 205.914.0830

Mimi Rush 334.399.7874

Jeff Cochran 256.786.0099

Judith Jager 205.789.0698

Cindy Scroggins 256.794.3372

David Mitchell 256.212.3511

Howard Haynie 334.312.0693

Haley Fuller 256.750.2411

Randall Rogers 334.707.5804

Denise Cochran 256.786.2484

John Shelton 404.858.9198

WE’RE THE MARKET LEADER Lake Martin Waterfront Market Share

DADEVILLE

256.825.9092

OURTOWN

256.212.1498

WILLOW POINT OTHER COMPETITORS

49.1% 116

256.212.1498

OUR CLOSEST COMPETITOR

LAKE MARTIN REALTY/ RUSSELL LANDS ON LAKE MARTIN

*LMAAR/MLS

FEBRUARY 2021 | JUST GOOD BUSINESS Member Firms Sales Volume Data Jan 2020 – Dec 2020

L a k e M a r t i n R e a l t y. c o m