The beauty of Lake Martin surpasses many other vacation destinations
Lake Martin Amphitheater hosts a summer concert series
Wildlife is abundant at Lake Martin
Tell everyone about it STORY BY BETSY ILER & PHOTOS BY KENNETH BOONE, JAKE ARTHUR & AUDRA SPEARS
For many years, Lake Martin was touted as the South’s best-kept secret. A haven for summer fun, the lake hosted families and friends who relished the lazy days skiing, swimming and picnicking among the islands. Our Treasured Lake grew popular as a secondhome market and vacation destination, and in the last decade, it became apparent Lake Martin was an economic engine that warranted investment. A branding consultant helped business leaders coin the phrase that now identifies the lake as Alabama’s Freshwater Coast. With solid experience in economic development, Sandra Fuller was hired as the executive director of Tallapoosa County Tourism, and Brandy Hastings came on board as executive director of Lake 122
Martin Tourism Association in Alexander City. It is the job of these two organizations to tell the world about the great things to do – the great places to stay, the great food to eat, the great experiences that await – at Lake Martin. “The greatest thing we make at Lake Martin is memories,” said Hastings. “There is nothing more special than making memories with the people we care about. Those are the things that mean more than anything else. “We work hard at telling the story of our destination and showing visitors the types of memories they can make here. Many people don’t even know all of the types of memories they can make until we tell those stories. There was a time in my life when I would never
WE MAKE IT GREAT HERE! | FEBRUARY 2022
