News Coverage Plus a Whole Lot More STORY BY BETSY ILER
Alexander City and the Lake Martin area are served by an award-winning full service digital agency and print media organization in Tallapoosa Publishers, Inc., as well as local radio and television stations. The dedicated, local digital team at TPI, known as TPI+, is vested in customer success. They focus on building on a solid foundation, designing affordable websites, creating video content, reputation management and increasing visitor traffic with advanced technology and smalltown customer service. Targeted ads and streaming commercials are just some of the tools used to connect consumers, the community and businesses. TPI+ reaches a highly engaged local audience through a plethora of print and digital solutions. “We want our customers to learn, build, grow and thrive,” explained Steve Baker, TPI president and publisher. “We’re all neighbors here. We’re just doing our part for the neighborhood.” The Outlook, Alexander City’s local newspaper for 130 years, won the Alabama Press Association’s General Excellence award – the most prestigious of APA awards – in its circulation division in 2019 and again in 2020. Winners of this category consistently deliver outstanding coverage, from issue to issue, in general news coverage, editorials, photography, layout and design, advertising, public interest and mechanical excellence, according to the Alabama Press Association. TPI won 69 APA 2020 media awards, and in 2018, Editor & Publisher Magazine, the industry standard publication, named The Outlook among the national news ‘Ten Newspapers That Do It Right.’ TPI’s newspaper staff isn’t afraid to ask the hard questions, and this team keeps local residents informed of breaking news through print and digital formats with five local newspapers – The Alex City Outlook, The Dadeville Record, The Wetumpka Herald, The Tallassee Tribune and The Eclectic Observer. Digital subscriptions also are available through the website at alexcityoutlook.com. Visit the Alex City Outlook Facebook page for videos of breaking news, city council meetings and local updates. The Outlook is published twice a week, Wednesday and Saturday, and offers a thorough discussion of local
issues for subscribers. The Outlook also is available in racks throughout the community. Lake magazine features spectacular photography and articles that showcase the unique beauty and lifestyle of the Lake Martin region, including the area’s fabulous homes, interesting people and fun events happening on the water. Lake Martin Living magazine features people, events and culture in the communities surrounding Lake Martin, including Alexander City and Dadeville. Both publications are free and available in racks at many merchants throughout the lake area while supplies last. Subscriptions can be purchased and e-editions also are available through the magazine website at lakemagazine.life. Online content includes a calendar of upcoming events around the lake and online-only content to help make the most of life at the lake. The local television station is WAXC TV, a Retro TV affiliate that covers local lifestyle stories and area sports. For Charter cable customers, the station can be found on channel 2. The station features local celebrity Kenny Dean as host of The Front Porch from 6 a.m. to 8 a.m. Monday through Friday. Dean is joined on weekdays by local community figures discussing events, businesses, people and knowledge of the surrounding area. Additional local content includes gospel music and sports programming. WRFS-FM 105.1, owned and operated by Marble City Media LLC, is based in Rockford and plays a classic Rock ’n Roll music mix. Kowaliga Country 97.5, operated by Lake Broadcasting, Inc., is an FM radio station based at 1051 Tallapoosa St. in Alexander City. Broadcasting seven days a week from 6 a.m. to midnight, the station reaches Tallapoosa, Coosa and Clay counties and parts of Elmore, Talladega and Lee counties. Entertainment includes country music hits. The station also broadcasts news, events and advertising. Kowaliga Country hosts musical concerts, as well as the popular Kowaliga Idol event each year, which features aspiring talent found throughout the Southeast. Follow your favorites in American Idol-style fashion February through March. For more information about Lake Broadcasting, call 256-234-6221 or visit www.wkga975.com.
We’re all neighbors here.We’re just doing our part for the neighborhood.”
Steve Baker
WE MAKE IT GREAT HERE! | FEBRUARY 2022
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