TOURISM IN TALLINN August 2009
Stays by foreign tourists: 1.71 nights Domestic tourists: 1.64 nights
In August 2009, 287,500 tourists stayed in Estonian accommodation establishments, 48% of whom stayed in Tallinn.
Among primary markets, British tourists stay the longest (2.3 nights), and Latvian tourists spent the shortest time (1.35 nights).
Arrivals in Tallinn: 137,800 (+2%) * Bednights in Tallinn: 234,500 (-6%)
78% of accommodated tourists arrived for holidays
•
Foreign tourists: 124,500 (+3%) Bednights of foreign tourists: 121,700 (-4%)
•
Domestic tourists: 13,300 (-10%) Bednights of domestic tourists: 21,800 (-16%)
79% of foreign tourists stay in Tallinn for leisure purposes, 17% for business, 3% for attending a conference and 1% for other purposes.
Bednights of Finnish, Russian, Latvian markets increased due to leisure travel Primary markets: Finland: 76,400 nights (+18%) Germany: 19,300 nights (-21%) Russia: 14,300 nights (+9%) Sweden: 10,500 nights (-9%) Latvia: 8,100 nights (+50%) Great Britain: 7,100 nights (-37%) Norway: 6,300 nights (-20%) Secondary markets: Italy: 12,200 nights (-32%) Spain: 8,500 nights (-33%) France: 5,400 nights (-22%) USA: 3,600 nights (-36%) Japan: 2,600 nights (+70%) Belgium: 1, 200 nights (+7%) China: 300 nights (-9%)
Shorter length of stay among tourists in Tallinn
67% of domestic tourists visit for leisure purposes, 21% for business, 9% for attending conferences and 3% for other purposes.
Room occupancy rates and average price of bednights ** decreased In August 417 accommodation establishments offered accommodation services for tourists. The room occupancy rate was 58%, 7 percentage points lower than in August of the previous year. The average cost of a bednight in an accommodation establishment was 503 kroons, which is 14% (80 kroons) less expensive compared to August 2008.
Travellers by air and by sea decreased The number of passengers at Tallinn Airport was 130,650, down 26% compared with August the year before. The number of passengers passing through the Tallinn Old Harbour totaled 816,200, down by 2% compared with August last year.
The average length of stay for tourists was 1.70 nights (-7%).
*
comparison August 2008, %
** Average cost of a bednight — the average cost of one guest night in all types of accommodation establishment, includes value-added tax and the cost of breakfast if it is sold with accommodation services.
Tallinn City Tourist Office & Convention Bureau 19.10.2009 1
Tourists staying in Tallinn’s accommodation establishments During the period from January to August 2009, a total of 774,600 tourists stayed in Tallinn’s accommodation establishments (7% less tourists compared with same period in 2008). Altogether a total of 685,400 foreign tourists used the services of accommodation establishments (-5% or 32,300 tourists). The number of domestic tourists decreased somewhat, numbers accommodated fell 20%, by 22,800 tourists, for a total of 89,200. Bednights spent by tourists also shrank during the first eight months, with a total of 1,334,100 bednights (-10%) spent in Tallinn’s accommodation establishments. While bednights by foreign tourists shrank by 8% (totalling 1,189,300 bednights), bednights by Estonian residents were down by 26% (total 144,900 bednights). Monthly bednights in Tallinn
300000 250000 200000 150000 100000 50000
2005
2006
2007
be r ec em
be r D
r
2008
N ov em
S
O
ct ob e
be r
ep te m
ug us t A
Ju ly
Ju ne
M ay
pr il A
ch M ar
ry Fe br ua
Ja nu ar
y
0
2009
Total bed-nights in Tallinn and market share of the bed-nights in Estonia
2500000
100 2113108
2102222
90
2096696
1939364
2000000
80
1688857
70
1500000
1334149
60 50 %
1000000
45
47
47
46
45
45
40 30
500000
20 10
0
0 2004
2005
Bednights in Tallinn
2006
2007
2008
2009 (I-VIII)
Market share of the nights in whole country (%)
Tallinn City Tourist Office & Convention Bureau 19.10.2009 2
Bednights in Tallinn
Market share of the nights in whole country
Change absolute numbers from previous year
Change (%) from previous years
2004
1 688 857
45 %
409 679
32%
2005
1 939 364
47 %
250 507
15%
2006
2 113 108
47 %
173 744
9%
2007
2 102 222
45 %
-10 886
-1%
2008
2 096 696
46 %
-5 526
0%
2009 (January-August)
1 334 149
45 %
-148 745
-10%
In the in the first eight months of 2009 the average length of stay continued to decline and it was 1.72 nights (-4%). The longest stays in Tallinn were in January and July, and the shortest were in February and March. Compared to the previous year, the average length of stay decreased the most in February. During the first eight months the average trip length among foreign tourists shortened by 3%, from 1.79 to 1.74 nights. The length of stay for domestic tourists decreased even more, from 1.76 to 1.62 nights, or 8 percentages points.
2,4 2,2
2,06
2 1,70
1,8 1,6
1,73
1,70
1,65
1,71
1,87 1,74
1,71
1,72 1,55
1,4
1,50
1,51
1,44
1,71 1,64
1,2
foreign tourists 2008
domestic tourists 2008
foreign tourists 2009
domestic tourists 2009
D
ec em
be r
be r
r
ov em N
O ct ob e
r Se
pt em be
gu st Au
Ju ly
Ju ne
M ay
ril Ap
ch ar M
ru ar y Fe b
Ja nu a
ry
1
Tallinn City Tourist Office & Convention Bureau 19.10.2009 3
Arrivals, numbers of bed-nights and length of stay in August 2009
Country of residence
Change 2008/2009 Arrivals
Number
Change 2008/2009
%
Number
Bednights
Length of Stay
%
Albania
4
2
100
4
-2
-33
1,00
Austria
1124
16
1
2269
145
7
2,02
Belgium
509
-47
-8
1233
77
7
2,42
Bulgaria
123
60
95
261
118
83
2,12
Croatia
102
67
191
272
209
332
2,67
Czech Republic
652
-160
-20
981
-479
-33
1,50
34
-152
-82
77
-437
-85
2,26
1047
-170
-14
2233
-514
-19
2,13
Finland
55220
9544
21
76403
11387
18
1,38
France
2519
-157
-6
5431
-399
-7
2,16
Germany
9791
-2163
-18
19291
-5175
-21
1,97
Greece
419
-185
-31
927
-338
-27
2,21
Hungary
412
-37
-8
974
-87
-8
2,36
Iceland
35
-14
-29
67
-50
-43
1,91
Ireland
313
-119
-28
891
-187
-17
2,85
Italy
5254
-2310
-31
12198
-5750
-32
2,32
Latvia
5992
2503
72
8076
2702
50
1,35
Lithuania
3742
-163
-4
5737
-705
-11
1,53
Luxembourg
58
-17
-23
255
123
93
4,40
Malta
10
-43
-81
30
-189
-86
3,00
Netherlands
1246
-137
-10
2792
-628
-18
2,24
Norway
2683
-741
-22
6344
-1551
-20
2,36
Poland
1842
-165
-8
3568
91
3
1,94
Portugal
547
-153
-22
1248
58
5
2,28
Romania
206
74
56
395
137
53
1,92
6675
902
16
14303
1119
8
2,14
Cyprus Denmark
Russia
Tallinn City Tourist Office & Convention Bureau 19.10.2009 4
Country of residence
Change 2008/2009 Arrivals
Number
Change 2008/2009
%
Number
Bednights
Length of Stay
%
Slovakia
130
32
33
383
226
144
2,95
Slovenia
151
28
23
341
90
36
2,26
Spain
4253
-975
-19
8504
-4107
-33
2,00
Sweden
6599
-176
-3
10555
-1057
-9
1,60
Switzerland
604
-438
-42
1229
-659
-35
2,03
Turkey
626
446
248
1231
860
232
1,97
Ukraine
468
56
14
1176
174
17
2,51
United Kingdom
3003
-1580
-34
7106
-4192
-37
2,37
Other European countries
2420
2
0
4638
-6
0
1,92
Total Africa
79
-17
-18
157
-30
-16
1,99
..South Africa
14
-23
-62
29
-27
-48
2,07
2367
790
50
4271
1381
48
1,80
..China
185
51
38
300
-29
-9
1,62
..Japan
1415
535
61
2618
1071
69
1,85
..South-Korea
211
63
43
272
47
21
1,29
United States
1747
-666
-28
3639
-2000
-35
2,08
Canada
290
-59
-17
639
-172
-21
2,20
Total Central and South America
367
55
18
815
191
31
2,22
..Brasilia
241
105
77
562
343
157
2,33
Australia, Oceania
578
-110
-16
1265
-397
-24
2,19
..Australia
526
5
1
1137
-109
-9
2,16
Other countries
313
292
1390
532
456
600
1,70
13271
-1441
-10
21757
-4255
-16
1,64
Total foreign tourists
124554
3915
3
212741
-9567
-4
1,71
Countries of residence total
137825
2474
2
234498
-13822
-6
1,70
Total Asia
Domestic tourists
Source: Statistics Estonia
Tallinn City Tourist Office & Convention Bureau 19.10.2009 5
Purpose of visit Accommodated tourists by purpose of visit, Janaury- August 2009
conference other 1% 5%
business 19%
leisure 75%
Leisure
Share, %
Business
Share, %
Conference
Share, %
Other purpose
Share, %
2005
793 361
70
245 758
22
50 652
4
41 441
4
2006
843 771
73
235 511
20
48 158
4
33 673
3
2007
806 749
71
245 133
21
43 822
4
45 060
4
2008
869 301
73
225 261
19
64 462
5
29 501
2
75
147157
19
38 895
5
10 590
1
2009 (JanuaryAugust)
577 947
180000 160000 140000 120000 100000 80000 60000 40000 20000
January
February
March
leisure
April
May
business
June
July
2009
2008
2009
2008
2009
2008
2009
2008
2009
2008
2009
2008
2009
2008
2009
2008
2009
2008
2009
2008
2009
2008
2009
2008
0
August September October November December
conference
other
Source: Statistics Estonia
Tallinn City Tourist Office & Convention Bureau 19.10.2009 6
Accommodation capacity in Tallinn Number of units Hotels
Rooms
Total
Hotels
Beds
Total
Hotels
Total
2005
46
301
4 865
5 668
9 188
10 945
2006
48
364
5 024
6 049
9 688
12 130
2007
52
395
6 035
7 076
11 709
14 456
2008
53
412
6 110
7 172
11 884
14 884
2009 (01.09.2009)
56
417
6 444
7 507
12 599
15 152
Source: Tallinn City Tourist Office & Convention Bureau
The average price of accommodation and room occupancy rate in Tallinn
1000 900
70 60
58
55
800
kroons
700 600
582
604
598
60
50 45
601
535
500
50 40 % 30
400 300
20
200
10
100
0
0 2005
2006
2007
Average cost of a guest night, kroons
2008
2009 (I-VIII)
Room occupancy rate, %
Room occupancy rate, %
Average cost of a guest night, kroons
2005
60
582
2006
58
598
2007
55
604
2008
50
601
2009 (January-July)
43
540
Source: Statistics Estonia
Tallinn City Tourist Office & Convention Bureau 19.10.2009 7
Passenger traffic (arrivals and departures) at Tallinn Old Harbour (2005-2009)
1 200 000 1 000 000 800 000 600 000 400 000 200 000
2005
2006
2007
ec em
be
r
be r D
r
2008
N ov em
ct ob e O
S
ep te m
be r
ug us t A
Ju ly
Ju ne
M ay
pr il A
ch M ar
ry ru a Fe b
Ja
nu ar y
0
2009
2005
2006
2007
2008
2009
Change (2008/2009)
January
335 542
317 906
319 553
356 507
439 487
+23 %
February
397 081
344 921
358 564
478 666
448 896
-6%
March
477 031
384 313
420 027
491 421
476 198
-3%
April
499 676
484 488
502 471
495 746
547 671
+11%
May
650 616
643 331
568 050
705 944
663 183
-6%
June
713 230
728 524
682 167
770 423
764 941
-1%
July
940 806
902 446
867 053
1 000 901
963 521
-4%
August
769 703
765 062
758 731
832 229
816 245
-2%
September
544 459
550 915
531 333
537 336
532 226
-1%
October
574 767
534 187
490 097
542 484
November
475 588
464 972
457 763
490 214
December
476 450
466 503
502 435
512 471
6 854 949
6 587 568
6 458 244
7 214 342
TOTAL
5 652 368
Source: Port of Tallinn
Tallinn City Tourist Office & Convention Bureau 19.10.2009 8
Passenger air traffic at Tallinn Airport (2005-2009) 200000 180000 160000 140000 120000 100000 80000 60000 40000 20000
2005
2006
2007
International 2008
2009
2008
ec e
m be r
m be r D
N
ov e
O
ct ob er
r te m be Se p
Au gu st
Ju ly
Ju ne
M ay
il Ap r
h M ar c
Fe br ua ry
Ja nu ar y
0
2009
Total
Domestic change (%)
2008
2009
change (%)
2008
2009
change (%)
January
121 029
97 675
-19
1 338
1 666
25
122 367
99 341
-19
February
128 233
90 295
-30
1 123
1 415
26
129 356
91 701
-29
March
150 601
111 982
-26
1 492
1 645
10
152 093
113 629
-25
April
153 504
109 859
-28
1 629
1 525
-6
155 133
111 384
-28
May
164 018
113 410
-31
1 953
1 866
-5
165 971
115 276
-30
June
173 145
124 801
-28
2 167
2 257
4
175 312
127 058
-28
July
170 046
125 580
-26
2 677
2 754
3
172 723
128 334
-26
August
174 069
128 260
-26
2 339
2 367
1
176 408
130 627
-26
September
162 538
116 957
-28
1 739
1 723
-1
164 277
118 680
-28
October
161 162
2 276
163 438
November
123 919
1 205
125 124
December
107 799
1 535
109 334
TOTAL
1 790 063
1 018 842
21 473
17 218
1 811 536
1 036 060
Source: Tallinn Airport Compiled by: Karen Alamets, analyst, Tallinn City Tourist Office & Convention Bureau
Tallinn City Tourist Office & Convention Bureau 19.10.2009 9