TOURISM IN TALLINN December 2009 In December 2009, 150,600 tourists stayed in Estonian accommodation establishments, 60% of whom stayed in Tallinn. Arrivals in Tallinn: 90,700 (+14%) * Bednights in Tallinn: 149,800 (+8%) •
•
Foreign tourists: 78,400 (+17%) Bednights of foreign tourists: 132,000 (+12%) Domestic tourists: 12,300 (-4%) Bednights of domestic tourists: 17,800 (-14%)
Bednights of Finnish, Russian, Norwegian markets increased due to leisure travel Primary markets: Finland: 69,900 nights (+24%) Russia: 18,500 nights (+22%) Norway: 6,500 nights (+12%) Sweden: 6,100 nights (-1%) Great Britain: 5,800 nights (-1%) Latvia: 3,900 nights (-21%) Germany: 2,400 nights (-29%) Italy: 2,200 nights (-32%) France: 1,600 nights (+4%) USA: 990 nights (-12%) Belgium: 950 nights (+23%) Spain: 650 nights (-16%) Japan: 210 nights (+45%) China: 150 nights (-36%)
Shorter length of stay among tourists in Tallinn The average length of stay for tourists was 1.65 nights (-5%).
Among primary markets, British tourists stay the longest (2.63 nights), and Latvian tourists spent the shortest time (1.37 nights).
75% of accommodated tourists arrived for holidays 76% of foreign tourists stay in Tallinn for leisure purposes, 20% for business, 3% for attending a conference and 1% for other purposes. 57% of domestic tourists visit for leisure purposes, 32% for business, 8% for attending conferences and 3% for other purposes.
Average price of bednights ** decreased, but room occupancy rates remains almost unchanged In December 342 accommodation establishments offered accommodation services for tourists. The room occupancy rate was 40%, 1 percentage points higher than in December of the previous year. The average cost of a bednight in an accommodation establishment was 486 kroons, which is 13% (74 kroons) less expensive compared to December 2008.
Travellers by air decrease, but by sea increased The number of passengers at Tallinn Airport was 92,500, down 15% compared with December the year before. 1.35 million passengers passed through Tallinn Airport in 2009 (-26%). The number of passengers passing through the Tallinn Old Harbour totaled 519,000, up by 1% compared with December last year. Passengers in Tallinn Old Harbour totalled 7.24 million (+0%) in 2009.
Stays by foreign tourists: 1.68 nights (-4%) Domestic tourists: 1.45 nights (-10%)
*
comparison December 2008, %
** Average cost of a bednight — the average cost of one guest night in all types of accommodation establishment, includes value-added tax and the cost of breakfast if it is sold with accommodation services.
Tallinn City Tourist Office & Convention Bureau 18.02.2010 1
Tourists staying in Tallinn’s accommodation establishments In 2009, a total of 1,135,500 tourists stayed in Tallinn’s accommodation establishments (4% less tourists compared with 2008). Altogether a total of 999,500 foreign tourists used the services of accommodation establishments (-2% or 23,000 tourists). The number of domestic tourists decreased somewhat, numbers accommodated fell 18%, by 30,100 tourists, for a total of 136,000. Bednights spent by tourists also shrank, with a total of 1,929,300 bednights (-8%) spent in Tallinn’s accommodation establishments. While bednights by foreign tourists shrank by 5% (totalling 1,715,800 bed nights), bednights by Estonian residents were down by 25% (total 213,500 bed nights). Analysis of changes in bednights by month shows that numbers grew only December (+8%), January and July remained in same level in 2008 and in all other months, bed nights shrank in comparison to the previous year. The decrease in bednights was primarily due to significantly shorter lengths of stay caused by the economic downturn. Monthly bednights in Tallinn
300000 250000 200000 150000 100000 50000
2005
2006
2007
2008
ec em be r D
No ve m be r
O ct ob er
Se pt em be r
Au gu st
Ju ly
Ju ne
M ay
Ap ril
M ar ch
Fe br ua ry
Ja nu ar y
0
2009
Total bednights in Tallinn and market share of the bed-nights in Estonia
2500000
100 2113108
2102222
2000000
90
2096696
1939364
1929300
1688857
80 70
1500000
60 50 %
1000000
45
47
47
46
45
47
40 30
500000
20 10
0
0 2004
2005
Bednights in Tallinn
2006
2007
2008
2009
Market share of the nights in whole country (%)
Tallinn City Tourist Office & Convention Bureau 18.02.2010 2
Bednights in Tallinn
Market share of the nights in whole country
Change absolute numbers from previous year
Change (%) from previous years
2004
1 688 857
45 %
409 679
32%
2005
1 939 364
47 %
250 507
15%
2006
2 113 108
47 %
173 744
9%
2007
2 102 222
45 %
-10 886
-1%
2 096 696
46 %
-5 526
0%
1 929 300
47%
-167 396
-8%
2008 2009
The average length of stay in Tallinn showed a decreasing trend, across all months. The average length of stay for tourists in Tallinn in 2009 was 1.70 nights (-4%). The average trip length among foreign tourists shortened by 3%, from 1.77 to 1.72 nights. The length of stay for domestic tourists decreased even more, from 1.71 to 1.57 nights, or 8%. The longest stays in Tallinn are in January, and the shortest are in November. Foreign visitors’ trips are longer in January primarily because of the long winter holiday enjoyed by Russian tourists. Compared to the previous year, the average length of stay decreased the most in February. The length of stay of domestic tourists showed a notable decline in the final quarter (October-December) compared with 2008. Estonians’ trips to Tallinn grew only in the July (+1%). In July were also the longest trips (1.87 nights) and the shortest in February (1.44 nights). By primary markets, the longest stays in 2009 were spent by Norwegians (2.50 nights), whose trip length increased by one percent. Following them were British tourists, at 2.38 nights, whose average length of stay fell (-3%). Finns continued to stay for the shortest length of time, averaging 1.43 nights (0%) this year.
2,4 2,2
2,06
2 1,70
1,8
1,73
1,70
1,65
1,71
1,74
1,71
1,72
1,6
1,87
1,55
1,4
1,44
1,73
1,71 1,64
1,67
1,61
1,68
1,50
1,51
1,48
1,46
1,45
1,45
1,2
foreign tourists 2008
domestic tourists 2008
foreign tourists 2009
domestic tourists 2009
ec em be r D
r
ov em be r N
t
r
O ct ob e
Se pt em be
Au gu s
ly Ju
ne Ju
M ay
il Ap r
ch M ar
y ru ar Fe b
Ja nu a
ry
1
Tallinn City Tourist Office & Convention Bureau 18.02.2010 3
Arrivals, numbers of bed-nights and length of stay in December 2009
Country of residence
Change 2008/2009 Number
Arrivals
Change 2008/2009
%
Number
Bednights
Length of Stay
%
Albania
2
-1
-33
7
2
40
3,50
Austria
103
-44
-30
217
-415
-66
2,11
Belgium
272
-75
-22
951
180
23
3,50
Bulgaria
88
35
66
550
397
259
6,25
Croatia
12
-11
-48
30
-11
-27
2,50
146
34
30
290
72
33
1,99
13
2
18
91
55
153
7,00
521
18
4
1005
-61
-6
1,93
47 184
10 505
29
69 941
13 599
24
1,48
624
72
13
1 588
66
4
2,54
1 003
-390
-28
2 361
-980
-29
2,35
Greece
81
4
5
178
4
2
2,20
Hungary
36
-5
-12
118
45
62
3,28
Iceland
23
-207
-90
47
-494
-91
2,04
Ireland
109
6
6
248
-2
-1
2,28
Italy
796
-296
-27
2 185
-1 019
-32
2,74
Latvia
2 878
-229
-7
3 952
-1 025
-21
1,37
Lithuania
1 352
-279
-17
2 074
-657
-24
1,53
Luxembourg
26
-28
-52
73
-9
-11
2,81
Malta
13
7
117
41
-4
-9
3,15
392
56
17
837
13
2
2,14
2 731
304
13
6 477
710
12
2,37
389
-28
-7
761
-171
-18
1,96
Portugal
92
30
48
398
130
49
4,33
Romania
43
1
2
82
13
19
1,91
10 346
1 695
20
18 480
3 332
22
1,79
Czech Republic Cyprus Denmark Finland France Germany
Netherlands Norway Poland
Russia
Tallinn City Tourist Office & Convention Bureau 18.02.2010 4
Country of residence
Change 2008/2009 Number
Arrivals
Change 2008/2009
%
Number
Bednights
Length of Stay
%
Slovakia
16
1
7
88
44
100
5,50
Slovenia
9
-14
-61
26
-16
-38
2,89
289
26
10
652
-123
-16
2,26
3 643
-110
-3
6 067
-48
-1
1,67
181
-37
-17
390
23
6
2,15
71
-42
-37
181
-87
-32
2,55
255
40
19
570
-8
-1
2,24
2 211
-80
-3
5 806
-34
-1
2,63
971
37
4
1934
133
7
1,99
44
-18
-29
86
-114
-57
1,95
8
-6
-43
17
1
6
2,13
540
178
49
871
4
0
1,61
..China
95
-11
-10
156
-86
-36
1,64
..Japan
135
41
44
210
65
45
1,56
..South-Korea
25
6
32
33
-6
-15
1,32
United States
412
18
5
987
-132
-12
2,40
Canada
70
12
21
169
-1
-1
2,41
Total Central and South America
63
0
0
166
22
15
2,63
..Brasilia
31
13
72
114
57
100
3,68
130
-29
-18
372
-32
-8
2,86
98
-27
-22
319
-4
-1
3,26
276
190
221
622
514
476
2,25
Domestic tourists
12 282
-546
-4
17 854
-2 820
-14
1,45
Total foreign tourists
78 456
11 348
17
131 969
13 915
12
1,68
Countries of residence total
90 738
10 802
14
149 823
11 095
8
1,65
Spain Sweden Switzerland Turkey Ukraine United Kingdom Other European countries Total Africa ..South Africa Total Asia
Australia, Oceania ..Australia Other countries
Source: Statistics Estonia
Tallinn City Tourist Office & Convention Bureau 18.02.2010 5
Purpose of visit Tourists by purpose of visit 2009
business 20%
other 1%
conference 5%
leisure 74%
Leisure
Share, %
Business
Share, %
Conference
Share, %
Other purpose
Share, %
2005
793 361
70
245 758
22
50 652
4
41 441
4
2006
843 771
73
235 511
20
48 158
4
33 673
3
2007
806 749
71
245 133
21
43 822
4
45 060
4
2008
869 301
73
225 261
19
64 462
5
29 501
2
836 860
74
226 666
20
55 107
5
16 831
1
2009
180000 160000 140000 120000 100000 80000 60000 40000 20000 0 2008 2009 2008 2009 2008 2009 2008 2009 2008 2009 2008 2009 2008 2009 2008 2009 2008 2009 2008 2009 2008 2009 2008 2009 January
February
March
leisure
April
May
business
June
July
August
conference
September October
November December
other
Source: Statistics Estonia
Tallinn City Tourist Office & Convention Bureau 18.02.2010 6
Accommodation capacity in Tallinn Number of units Hotels
Total
Rooms Hotels
Beds
Total
Hotels
Total
2005
46
301
4 865
5 668
9 188
10 945
2006
48
364
5 024
6 049
9 688
12 130
2007
52
395
6 035
7 076
11 709
14 456
2008
53
412
6 110
7 172
11 884
14 884
2009 (31.12.2009)
57
342
6 495
7 540
12 699
15 250
Source: Tallinn City Tourist Office & Convention Bureau The average price of accommodation and room occupancy rate in Tallinn
800
582
601
80 529
60 kroons
604
598 58
55
60
50 400
44 40
200
room %
600
100
20
0
0 2005
2006
2007
Average cost of a guest night, kroons
2008
2009
Room occupancy rate, %
Room occupancy rate, %
Average cost of a guest night, kroons
2005
60
582
2006
58
598
2007
55
604
2008
50
601
2009
44
529
Source: Statistics Estonia
Tallinn City Tourist Office & Convention Bureau 18.02.2010 7
Passenger traffic (arrivals and departures) at Tallinn Old Harbour (2005-2009)
1 200 000 1 000 000 800 000 600 000 400 000 200 000
2005
2006
2007
r ec em
be
be r D
r
2008
N ov em
O
ct ob e
be r
ep te m S
A
ug u
st
ly Ju
Ju ne
M ay
pr il A
ch M ar
ry ru a Fe b
Ja
nu ar y
0
2009
2005
2006
2007
2008
2009
Change (2008/2009)
January
335 542
317 906
319 553
356 507
439 487
+23 %
February
397 081
344 921
358 564
478 666
448 896
-6%
March
477 031
384 313
420 027
491 421
476 198
-3%
April
499 676
484 488
502 471
495 746
547 671
+11%
May
650 616
643 331
568 050
705 944
663 183
-6%
June
713 230
728 524
682 167
770 423
764 941
-1%
July
940 806
902 446
867 053
1 000 901
963 521
-4%
August
769 703
765 062
758 731
832 229
816 245
-2%
September
544 459
550 915
531 333
537 336
532 226
-1%
October
574 767
534 187
490 097
542 484
577 465
+6%
November
475 588
464 972
457 763
490 214
486 677
-1%
December
476 450
466 503
502 435
512 471
518 976
1%
6 854 949
6 587 568
6 458 244
7 214 342
7 235 486
0%
TOTAL
Source: Port of Tallinn
Tallinn City Tourist Office & Convention Bureau 18.02.2010 8
Passenger air traffic at Tallinn Airport (2005-2009)
200000 180000 160000 140000 120000 100000 80000 60000 40000 20000
2005
2006
2007
International
2008
2009
2008
2009
Domestic
change (%)
2008
2009
D ec em be r
N ov em be r
ct ob er O
Se pt em be r
Au gu st
Ju ly
Ju ne
M ay
Ap ri l
h M ar c
Fe br ua ry
Ja nu ar y
0
Total
change (%)
2008
2009
change (%)
January
121 029
97 675
-19
1 338
1 666
25
122 367
99 341
-19
February
128 233
90 295
-30
1 123
1 415
26
129 356
91 710
-29
March
150 601
111 982
-26
1 492
1 645
10
152 093
113 629
-25
April
153 504
109 859
-28
1 629
1 525
-6
155 133
113 627
-28
May
164 018
113 410
-31
1 953
1 866
-5
165 971
115 276
-30
June
173 145
124 801
-28
2 167
2 257
4
175 312
127 058
-28
July
170 046
125 580
-26
2 677
2 754
3
172 723
128 334
-26
August
174 069
128 283
-26
2 339
2 367
1
176 408
130 650
-26
September
162 538
116 964
-28
1 739
1 723
-1
164 277
118 687
-28
October
161 162
116 175
-28
2 276
1 733
-24
163 438
117 908
-28
November
123 919
98 001
-21
1 205
1 754
46
125 124
99 755
-20
December
107 799
90 882
-16
1 535
1624
6
109 334
92 506
-15
1 790 063
1 323 907
-26
21 473
22 329
4
1 811 536
1 346 236
-26
TOTAL
Source: Tallinn Airport Compiled by: Karen Alamets, analyst, Tallinn City Tourist Office & Convention Bureau
Tallinn City Tourist Office & Convention Bureau 18.02.2010 9