TOURISM IN TALLINN February 2010 In February 2010, 123,700 tourists stayed in Estonian accommodation establishments, 52% of whom stayed in Tallinn. Arrivals in Tallinn: 64,500 (+9%) * Bednights in Tallinn: 113,900 (+17%) •
•
Foreign tourists: 54,400 (+11%) Bednights of foreign tourists: 99,400 (+14%) Domestic tourists: 10,100 (+2%) Bednights of domestic tourists: 14,500 (+2%)
Growth in bednights continues Finland: 48,100 nights (+13%) Russia: 12,800 nights (+114%) Sweden: 4,800 nights (+2%) Great Britain: 5,300 nights (+18%) Norway: 3,800 nights (-11%) Latvia: 3,400 nights (+4%) Germany: 2,900 nights (+21%) France: 1,800 nights (+80%) Italy: 1,500 nights (+18%) USA: 1,200 nights (-13%) Spain: 800 nights (+35%) Belgium: 5 00 nights (-2%) Japan: 200 nights (+94%) China: 200 nights (+30%)
Most (70%) of accommodated tourists arrived for holidays, most growth in business travel 73% of foreign tourists stay in Tallinn for leisure purposes, 21% for business, 4% for attending a conference and 2% for other purposes. 55% of domestic tourists visit for leisure purposes, 37% for business, 5% for attending conferences and 3% for other purposes. *
comparison February 2009, %
Rise in length of stay The average length of stay for tourists was 1.77 nights (+7%). Stays by domestic tourists: 1.43 nights (0%), Foreign tourists: 1.83 nights (+7%). Among primary markets, British tourists spent the longest time in Tallinn (2.51 nights), and Latvians spent the shortest time (1.46 nights).
Room occupancy rates up, but average price of bednights ** decreased 353 accommodation establishments offered accommodation services for tourists. The room occupancy rate was 35%, 4 percentage points higher than in February of the previous year. The average cost of a bednight in an accommodation establishment was 474 kroons, which is 14% (79 kroons) less expensive compared to February 2009.
Decline in passengers in air and sea travel 83,945 passengers passed through Tallinn Airport in February 2010 (-9%). Passengers in Tallinn Old Harbour totalled 434,000 (-3%), of whom 87% were on the Tallinn-Helsinki line and 13% were on the Tallinn-Stockholm line.
Visits of Tallinn Tourist Information Centres and Tallinn tourism portal increased Altogether 7,300 visitors (+4%) visited Tallinn’s two tourism information centres. Tallinn tourism portal received 61,100 visits in February, i.e 12% more than in February 2009.
** Average cost of a bednight — the average cost of one guest night in all types of accommodation establishment, includes value-added tax and the cost of breakfast if it is sold with accommodation services.
Tallinn City Tourist Office & Convention Bureau 16.04.2010 1
Tourists staying in Tallinn’s accommodation establishments A total of 64,500 tourists stayed in Tallinn’s accommodation establishments (9% more tourists compared with same month in 2009). Altogether a total of 54,400 foreign tourists used the services of accommodation establishments (+11%). The number of domestic tourists also increased, numbers accommodated grew 2%, for a total of 10,100. Tallinn’s share of nights in Estonia was 51% or 4 percentage points higher than the year before in February. Bednights spent by tourists also rose, with a total of 113,900 bednights (+17%) spent in Tallinn’s accommodation establishments. Bednights by foreign tourists rose by 14% (totalling 99,400 bednights) and bednights by Estonian residents were also up by 2% (total 14,500 bednights). Foreigners accounted for 84% of nights in Tallinn.
Bednights spent in Tallinn's accomodation establishments in February 140000 120000
23077
14493
21792
100000 11190
15495
85436
84933
91154
2005
2006
2007
14267
80000 60000 40000
100687
99365 83466
20000 0 2008
Foreign tourists
Accommodated visitors from Finland and Russia headed this list. The number of Russian tourist’s nights increased by 114% and Finish tourist’s nights by 13%. Most of other big markets were also up: Sweden (+2%), Great Britain (+18%), Latvia (+4%) and Germany (+21%).. Only number of tourists from Norway declined (-11%).
2009
2010
Domestic tourists
Bednights from Tallinn’s primary target markets as share of all foreigners’ nights, February 2010
Russia 13%
Sweden 5%
United Kingdom 5%
other 18%
Norway 4% Latvia 3% Germany 3% Finland 49%
Source: Statistics Estonia
Tallinn City Tourist Office & Convention Bureau 16.04.2010 2
Monthly bednights in Tallinn
300000 250000 200000 150000 100000 50000
2005
2006
2007
2008
2009
r
be r
ec em be D
O
No ve m
ct ob er
be r m Se pt e
Au gu st
Ju ly
Ju ne
Ap ri l
ch M ar
y Fe b
ru ar
y Ja nu ar
M ay
0
2010
Total bednights in Tallinn and market share of the bednights in Estonia
100
2500000 2113108 2000000
2102222
90
2096696
1939364
1929300
80 70 60
1500000
50 % 1000000
47
47
45
46
47
51
40 30
500000
255558
0
20 10 0
2005
2006
Bednights in Tallinn
2007
2008
2009
2010
Market share of the nights in whole country (%)
Source: Statistics Estonia
Tallinn City Tourist Office & Convention Bureau 16.04.2010 3
Bednights in Tallinn
Market share of the nights in whole country
Change absolute numbers from previous year
Change (%) from previous years
2004
1 688 857
45 %
409 679
32%
2005
1 939 364
47 %
250 507
15%
2006
2 113 108
47 %
173 744
9%
2007
2 102 222
45 %
-10 886
-1%
2 096 696
46 %
-5 526
0%
2009
1 929 300
47%
-167 396
-8%
2010 (January-February)
255 600
51%
+39 348
+18%
2008
Excluding day traveller, visitors spent an average of 1.77 nights in February, which was higher than the year before (1,66 nights). Compared with February 2009 the figure rose among foreigners, but stay in same level for domestic visitors. The average trip length among foreign tourists rose by 7%, from 1.70 to 1,83 nights. The length of stay for domestic tourists was 1.43 nights (0%).
2,4 2,16
2,2 2
1,83
1,8 1,6 1,57
1,4
1,43
1,2
foreign tourists 2009
domestic tourists 2009
foreign tourists 2010
domestic tourists 2010
m ec e D
ov e
m
be r
be r
r ob e O ct
N
Se
pt em be
r
t gu s Au
ly Ju
Ju
ne
ay M
il Ap r
ch M ar
y ru ar Fe b
Ja nu a
ry
1
Source: Statistics Estonia
Tallinn City Tourist Office & Convention Bureau 16.04.2010 4
Arrivals, numbers of bed-nights and length of stay in February 2010
Country of residence
Change 2009/2010 Number
Arrivals
Change 2009/2010
%
Number
Bednights
Length of Stay
%
Albania
8
5
167
10
0
0
1,25
Austria
129
-23
-15
376
-37
-9
2,91
Belgium
186
0
0
479
-12
-2
2,58
Bulgaria
104
44
73
551
317
135
5,30
14
5
56
37
-40
-52
2,64
124
-5
-4
314
-19
-6
2,53
16
3
23
65
28
76
4,06
394
-75
-16
746
-243
-25
1,89
29 927
1 025
4
48 091
5640
13
1,61
589
150
34
1838
814
79
3,12
1 169
207
22
2 918
508
21
2,50
Greece
92
3
3
203
-35
-15
2,21
Hungary
71
4
6
401
221
123
5,65
Iceland
23
10
77
57
37
185
2,48
Ireland
82
-24
-23
194
-65
-25
2,37
504
-23
-4
1540
233
18
3,06
2 321
127
6
3 380
118
4
1,46
1185
-76
-6
1952
-226
-10
1,65
Luxembourg
47
12
34
58
-31
-35
1,23
Malta
11
-3
-21
19
-23
-55
1,73
366
33
10
723
-58
-7
1,98
1 636
-135
-8
3 835
-493
-11
2,34
Poland
413
11
3
910
-25
-3
2,20
Portugal
112
36
47
533
358
205
4,76
Romania
35
-13
-27
66
-74
-53
1,89
6 423
3 141
96
12 790
6 814
114
1,99
Croatia Czech Republic Cyprus Denmark Finland France Germany
Italy Latvia Lithuania
Netherlands Norway
Russia
Tallinn City Tourist Office & Convention Bureau 16.04.2010 5
Country of residence
Change 2009/2010 Number
Arrivals
Change 2009/2010
%
Number
Bednights
Length of Stay
%
Slovakia
21
-7
-25
58
-27
-32
2,76
Slovenia
40
22
122
66
-19
-22
1,65
298
1
0
761
195
34
2,55
3 010
54
2
4 779
104
2
1,59
Switzerland
173
16
10
302
-66
-18
1,75
Turkey
202
119
143
440
254
137
2,18
Ukraine
164
-37
-18
383
-182
-32
2,34
2 122
173
9
5 324
793
18
2,51
656
-45
-6
1 423
136
11
2,17
85
68
400
194
152
362
2,28
6
-3
-33
16
-1
-6
2,67
519
177
52
1 036
338
48
2,00
..China
45
-12
-21
224
51
29
4,98
..Japan
121
51
73
238
115
93
1,97
..South-Korea
34
6
21
38
-2
-5
1,12
United States
489
55
13
1 189
-183
-13
2,43
Canada
60
-41
-41
126
-109
-46
2,10
Total Central and South America
55
1
2
203
107
111
3,69
..Brasilia
17
-3
-15
42
3
8
2,47
Australia, Oceania
87
-10
-10
261
96
58
3,00
..Australia
68
-5
-7
218
94
76
3,21
407
333
450
734
603
460
1,80
Total foreign tourists
54 369
5 318
11
99 365
15 899
19
1,83
Domestic tourists
10 115
201
2
14 493
226
2
1,43
Countries of residence total
64 484
5519
9
113 858
16 125
16
1,77
Spain Sweden
United Kingdom Other European countries Total Africa ..South Africa Total Asia
Other countries
Source: Statistics Estonia
Tallinn City Tourist Office & Convention Bureau 16.04.2010 6
Tourists by purpose of visit
Foreign tourists by purpose of visit , Februsry 2010
Domestic tourists by purpose of visit, February 2010 other 3%
conference 5%
other 2%
conference 4% business 21%
business 37%
leisure 55%
Leisure
Share, %
leisure 73%
Business
Share, %
Conference
Share, %
Other purpose
Share, %
2005
793 361
70
245 758
22
50 652
4
41 441
4
2006
843 771
73
235 511
20
48 158
4
33 673
3
2007
806 749
71
245 133
21
43 822
4
45 060
4
2008
869 301
73
225 261
19
64 462
5
29 501
2
2009
836 860
74
226 666
20
55 107
5
16 831
1
2010 (JanuaryFebruary)
95 758
72
30 158
23
3 468
3
3 141
2
Source: Statistics Estonia Accommodation capacity in Tallinn Number of units Hotels
Total
Rooms Hotels
Beds
Total
Hotels
Total
2005
46
301
4 865
5 668
9 188
10 945
2006
48
364
5 024
6 049
9 688
12 130
2007
52
395
6 035
7 076
11 709
14 456
2008
53
412
6 110
7 172
11 884
14 884
2009
57
342
6 495
7 540
12 699
15 250
2010 (February)
57
354
6 495
7 553
12 699
15 295
Source: Tallinn City Tourist Office & Convention Bureau
Tallinn City Tourist Office & Convention Bureau 16.04.2010 7
The average price of accommodation and room occupancy rate in Tallinn (in February 2005-2010)
100
700 600
530
574
554
538
80 474
500
70 60
400 300
90
553
41
45
50
39
39
31
35
40 30
200
20
100
10 0
0 2005
2006
2007
2008
Average cost of a guest night, kroons
2009
2010
Room occupancy rate, %
Room occupancy rate, %
Average cost of a guest night, kroons
2005
60
582
2006
58
598
2007
55
604
2008
50
601
2009
44
533
2010 (January-February)
36
471
Source: Statistics Estonia
Tallinn City Tourist Office & Convention Bureau 16.04.2010 8
Passenger traffic (arrivals and departures) at Tallinn Old Harbour (2005-2010)
1200000 1000000 800000 600000 400000 200000
2006
2006
2007
2007
2008
2008
ov em be r D ec em be r
N
O ct ob er
em be r
Au gu st
Ju ly
e Ju n
Se pt
2005
2005
M ay
Ap ril
M ar ch
y Fe br ua r
Ja nu ar y
0
2009
2009
2010
2010
Change % (2009/2010)
January
335 542
317 906
319 553
356 507
439 487
412 711
-6
February
397 081
344 921
358 564
478 666
448 896
434 032
-3
March
477 031
384 313
420 027
491 421
476 198
603 213
+26
April
499 676
484 488
502 471
495 746
547 671
May
650 616
643 331
568 050
705 944
663 183
June
713 230
728 524
682 167
770 423
764 941
July
940 806
902 446
867 053
1 000 901
963 521
August
769 703
765 062
758 731
832 229
816 245
September
544 459
550 915
531 333
537 336
532 226
October
574 767
534 187
490 097
542 484
577 465
November
475 588
464 972
457 763
490 214
486 677
December
476 450
466 503
502 435
512 471
518 976
6 854 949
6 587 568
6 458 244
7 214 342
7 235 486
TOTAL
1 447 602
Source: Port of Tallinn
Tallinn City Tourist Office & Convention Bureau 16.04.2010 9
Passenger air traffic at Tallinn Airport (2005-2010)
200000
150000
100000
50000
2005
2006
2007
International 2009
2010
2009
2009
2010
De ce m
2010
Total
Domestic change (%)
be r
be r No ve m
O ct ob er
be r
t
2008
Se pt em
Au gu s
Ju ly
Ju ne
M
ay
Ap ril
ar ch M
ry Ja nu a
Fe br ua ry
0
change (%)
2009
2010
change (%)
January
97 675
86 695
-11
1 666
1 835
+10
99 341
88 530
-11
February
90 295
82 605
-8
1 415
1 340
-5
91 710
83 945
-9
March
111 982
107 689
-4
1 645
1 591
-3
113 629
109 208
-4
April
109 859
1 525
113 627
May
113 410
1 866
115 276
June
124 801
2 257
127 058
July
125 580
2 754
128 334
August
128 283
2 367
130 650
September
116 964
1 723
118 687
October
116 175
1 733
117 908
November
98 001
1 754
99 755
December
90 882
1624
92 506
TOTAL
1 323 907
276 989
22 329
4 766
1 346 236
281 755
Source: Tallinn Airport Compiled by: Karen Alamets, analyst, Tallinn City Tourist Office & Convention Bureau
Tallinn City Tourist Office & Convention Bureau 16.04.2010 10