TOURISM IN TALLINN July 2009 In July 2009, 371,000 tourists stayed in Estonian accommodation establishments, 48% of whom stayed in Tallinn. Arrivals in Tallinn: 153,000 (0%) * Bednights in Tallinn: 267,600 (-1%) •
Foreign tourists: 140,000 (0%) Bednights of foreign tourists: 242,800 (-1%)
•
Domestic tourists: 13,200 (-4%) Bednights of domestic tourists: 24,800 (-3%)
Bednights of Finnish, Russian, Latvian and Asian markets increased Finland: 115,500 nights (+12%) Germany: 20,600 nights (-14%) Sweden: 14,800 nights (-7%) Russia: 11,600 nights (+11%) Norway: 10,500 nights (-9%) Great Britain: 7,400 nights (-33%) Latvia: 4,500 nights (+16%) USA: 6,400 nights (-1%) Italy: 6,100 nights (-23%) Spain: 4,900 nights (-26%) France: 3,300 nights (-22%) Belgium: 1, 500 nights (-13%) Japan: 1,500 nights (+25%) China: 400 nights (+43%)
Length of stay remains almost unchanged The average length of stay for tourists was 1.75 nights (-1%). Compared with previous months this year, the length of stay of domestic tourists showed a notable increase due to the favorable development of leisure travel.
*
comparison July 2008, %
Stays by foreign tourists: 1.74 nights Domestic tourists: 1.87 nights
82% of accommodated tourists arrived for holidays 83% of foreign tourists stay in Tallinn for leisure purposes, 14% for business, 2% for attending a conference and 1% for other purposes. 67% of domestic tourists visit for leisure purposes, 20% for business, 8% for attending conferences and 5% for other purposes.
Room occupancy rates and average price of bednights ** decreased In July 416 accommodation establishments offered accommodation services for tourists. The room occupancy rate was 65%, 2 percentage points lower than in July of the previous year. The average cost of a bednight in an accommodation establishment was 499 kroons, which is 11% (60 kroons) less expensive compared to July 2008.
Travellers by air and by sea decreased The number of passengers at Tallinn Airport was 128 300, down 26% compared with July the year before. The number of passengers passing through the Tallinn Old Harbour totaled 963 500, down by 4% compared with July last year.
Growth in visits to Tallinn Tourist Information Centres Altogether 37,000 visitors (+23%) visited Tallinn’s tourism information centres in July.
** Average cost of a bednight — the average cost of one guest night in all types of accommodation establishment, includes value-added tax and the cost of breakfast if it is sold with accommodation services.
Tallinn City Tourist Office & Convention Bureau 17.09.2009 1
Tourists staying in Tallinn’s accommodation establishments During the period from January to July 2009, a total of 630,100 tourists stayed in Tallinn’s accommodation establishments (9% less tourists compared with same period in 2008). Altogether a total of 554,600 foreign tourists used the services of accommodation establishments (-7% or 42,400 tourists). The number of domestic tourists decreased somewhat, numbers accommodated fell 25%, by 21,800 tourists, for a total of 75,500. Bednights spent by tourists also shrank during the first seven months, with a total of 1,087,800 bednights (-12%) spent in Tallinn’s accommodation establishments. While bednights by foreign tourists shrank by 9% (totalling 964,600 bednights), bednights by Estonian residents were down by 28% (total 122,400 bednights). Monthly bednights in Tallinn
300000 250000 200000 150000 100000 50000
2005
2006
2007
2008
D
ec em
be
r
be r
r
ov em N
ct ob e O
be r
st S
ep te m
A
ug u
ly Ju
ne
ay M
l pr i
Ju
M
A
ar
ch
ry br ua Fe
Ja
nu
ar y
0
2009
Total bed-nights in Tallinn and market share of the bed-nights in Estonia
2500000
100 1 939 364
2000000 1500000 1000000
2 113 108
2 102 222
2 096 696
90 80 70
1 688 857
60
1 279 178 43
1 087 009 45
47
47
45
46
45
500000
50
%
40 30 20 10
0
0 2003
2004
Bednights in Tallinn
2005
2006
2007
2008
2009 (I-VII)
Market share of the nights in whole country (%)
Tallinn City Tourist Office & Convention Bureau 17.08.2009 2
Bednights in Tallinn
Market share of the nights in whole country
Change absolute numbers from previous year
Change (%) from previous years
2004
1 688 857
45 %
409 679
32%
2005
1 939 364
47 %
250 507
15%
2006
2 113 108
47 %
173 744
9%
2007
2 102 222
45 %
-10 886
-1%
2008
2 096 696
46 %
-5 526
0%
2009 (January-July)
1 087 000
45 %
-147 565
-12%
In the in the first seven months of 2009 the average length of stay continued to decline and it was 1.73 nights (-3%). The longest stays in Tallinn were in January and July, and the shortest were in February and March. Compared to the previous year, the average length of stay decreased the most in February. During the first seven months the average trip length among foreign tourists shortened by 2%, from 1.78 to 1.74 nights. The length of stay for domestic tourists decreased even more, from 1.76 to 1.62 nights, or 8 percentages points.
2,4 2,2
2,06
2 1,70
1,8 1,6
1,73
1,70
1,65
1,71
1,87 1,74
1,71
1,72 1,55
1,4
1,44
1,50
1,51
1,2
foreign tourists 2008
domestic tourists 2008
foreign tourists 2009
domestic tourists 2009
D
ec em
be r
be r
r
ov em N
ob e O ct
r be Se pt em
Au gu st
ly Ju
Ju
ne
ay M
Ap ril
ch M ar
y ru ar Fe b
Ja nu a
ry
1
Tallinn City Tourist Office & Convention Bureau 17.09.2009 3
Arrivals, numbers of bed-nights and length of stay in July 2009
Country of residence
Change 2008/2009 Arrivals
Number
Change 2008/2009
%
Number
Bednights
Length of Stay
%
Albania
2
0
0
2
-2
-50
1,00
Austria
755
-1011
-57
1482
-2745
-65
1,96
Belgium
612
-99
-14
1459
-208
-12
2,38
Bulgaria
47
-53
-53
114
-59
-34
2,43
Croatia
43
-42
-49
125
-58
-32
2,91
945
304
47
1364
88
7
1,44
40
-72
-64
70
-184
-72
1,75
1063
-20
-2
2347
-18
-1
2,21
Finland
78214
7530
11
115477
12501
12
1,48
France
1560
-357
-19
3267
-931
-22
2,09
Germany
9922
-1839
-16
20570
-3403
-14
2,07
Greece
429
11
3
839
-41
-5
1,96
Hungary
385
-487
-56
916
-750
-45
2,38
Iceland
30
-34
-53
76
-46
-38
2,53
Ireland
255
-58
-19
618
-203
-25
2,42
Italy
2798
-860
-24
6143
-1856
-23
2,20
Latvia
3070
278
10
4531
626
16
1,48
Lithuania
2491
-465
-16
3749
-1385
-27
1,51
Luxembourg
77
37
93
187
107
134
2,43
Malta
16
3
23
53
14
36
3,31
Netherlands
1094
-133
-11
2215
-467
-17
2,02
Norway
4041
-245
-6
10478
-1028
-9
2,59
Poland
2176
-156
-7
3816
-258
-6
1,75
Portugal
472
181
62
886
283
47
1,88
Romania
123
-4
-3
212
-37
-15
1,72
5224
438
9
11582
1117
11
2,22
Czech Republic Cyprus Denmark
Russia
Tallinn City Tourist Office & Convention Bureau 17.08.2009 4
Country of residence
Change 2008/2009 Arrivals
Number
Change 2008/2009
%
Number
Bednights
Length of Stay
%
Slovakia
111
37
50
317
131
70
2,86
Slovenia
76
-37
-33
173
-45
-21
2,28
Spain
2577
-838
-25
4875
-1741
-26
1,89
Sweden
8115
-561
-6
14774
-1099
-7
1,82
Switzerland
788
-231
-23
1756
-252
-13
2,23
Turkey
302
107
55
644
334
108
2,13
Ukraine
266
-56
-17
649
-239
-27
2,44
United Kingdom
3070
-1565
-34
7429
-3654
-33
2,42
Other European countries
1718
-760
-31
3318
-1274
-28
1,93
106
-25
-19
201
-95
-32
1,90
30
6
25
90
40
80
3,00
1758
514
41
2906
668
30
1,65
..China
266
143
116
416
126
43
1,56
..Japan
827
152
23
1480
295
25
1,79
..South-Korea
246
158
180
335
152
83
1,36
United States
2395
-452
-16
6434
-94
-1
2,69
Canada
972
642
195
3362
2600
341
3,46
Total Central and South America
368
81
28
727
230
46
1,98
..Brasilia
227
80
54
457
214
88
2,01
Australia, Oceania
809
9
1
1936
8
0
2,39
..Australia
694
12
2
1713
78
5
2,47
Other countries
477
475
23750
762
760
38000
1,60
13206
-576
-4
24 757
-809
-3
1,87
Total foreign tourists
139 792
187
0
242 841
-2 705
-1
1,74
Countries of residence total
152 998
-389
0
267 598
-3 514
-1
1,75
Total Africa ..South Africa Total Asia
Domestic tourists
Source: Statistics Estonia
Tallinn City Tourist Office & Convention Bureau 17.09.2009 5
Purpose of visit
Accommodated tourists by purpose of visit, Janaury- July 2009
conference other 1% 5%
business 19%
leisure 75%
Leisure
Share, %
Business
Share, %
Conference
Share, %
Other purpose
Share, %
2005
793 361
70
245 758
22
50 652
4
41 441
4
2006
843 771
73
235 511
20
48 158
4
33 673
3
2007
806 749
71
245 133
21
43 822
4
45 060
4
2008
869 301
73
225 261
19
64 462
5
29 501
2
465 572
74
121 588
19
34 500
5
8 478
1
2009 (JanuaryJuly)
180000 160000 140000 120000 100000 80000 60000 40000 20000
January
February
March
leisure
April
May
business
June
July
2009
2008
2009
2008
2009
2008
2009
2008
2009
2008
2009
2008
2009
2008
2009
2008
2009
2008
2009
2008
2009
2008
2009
2008
0
August September October November December
c onferenc e
other
Source: Statistics Estonia
Tallinn City Tourist Office & Convention Bureau 17.08.2009 6
Accommodation capacity in Tallinn Number of units Hotels
Total
Rooms Hotels
Beds
Total
Hotels
Total
2005
46
301
4 865
5 668
9 188
10 945
2006
48
364
5 024
6 049
9 688
12 130
2007
52
395
6 035
7 076
11 709
14 456
2008
53
412
6 110
7 172
11 884
14 884
2009 (01.09.2009)
56
417
6 444
7 507
12 599
15 152
Source: Tallinn City Tourist Office & Convention Bureau
The average price of accommodation and room occupancy rate in Tallinn
1000
70 60
900
58
55
800
kroons
700
582
600
604
598
60
50 43
601
540
500
50 40 % 30
400 300
20
200
10
100
0
0 2005
2006
2007
Average cost of a guest night, kroons
2008
2009 (I-VII)
Room occupancy rate, %
Room occupancy rate, %
Average cost of a guest night, kroons
2005
60
582
2006
58
598
2007
55
604
2008
50
601
2009 (January-July)
43
540
Source: Statistics Estonia
Tallinn City Tourist Office & Convention Bureau 17.09.2009 7
Passenger traffic (arrivals and departures) at Tallinn Old Harbour (2005-2009)
1 200 000 1 000 000 800 000 600 000 400 000 200 000
2005
2006
2007
2008
r D
ec em
be
be r
r N
ov em
ct ob e O
S
A
ep te m
ug u
be r
st
ly Ju
ne
ay M
l pr i
Ju
M
A
ar
ch
ry ru a Fe b
Ja
nu
ar y
0
2009
2005
2006
2007
2008
2009
Change (2008/2009)
January
335 542
317 906
319 553
356 507
439 487
+23 %
February
397 081
344 921
358 564
478 666
448 896
-6%
March
477 031
384 313
420 027
491 421
476 198
-3%
April
499 676
484 488
502 471
495 746
547 671
+11%
May
650 616
643 331
568 050
705 944
663 183
-6%
June
713 230
728 524
682 167
770 423
764 941
-1%
July
940 806
902 446
867 053
1 000 901
963 521
-4%
August
769 703
765 062
758 731
832 229
816 245
-2%
September
544 459
550 915
531 333
537 336
October
574 767
534 187
490 097
542 484
November
475 588
464 972
457 763
490 214
December
476 450
466 503
502 435
512 471
6 854 949
6 587 568
6 458 244
7 214 342
TOTAL
5 120 142
Source: Port of Tallinn
Tallinn City Tourist Office & Convention Bureau 17.08.2009 8
Passenger air traffic at Tallinn Airport (2005-2009)
200000 180000 160000 140000 120000 100000 80000 60000 40000 20000
2005
2006
2007
International
2008
2009
2008
2009
Domestic
change (%)
2008
2009
ec em be r D
N
ov em be r
ct ob er O
Se pt em be r
Au gu st
Ju ly
Ju ne
M ay
Ap ri l
h M ar c
Fe br ua ry
Ja nu ar y
0
Total
change (%)
2008
2009
change (%)
January
121 029
97 675
-19
1 338
1 666
25
122 367
99 341
-19
February
128 233
90 295
-30
1 123
1 415
26
129 356
91 701
-29
March
150 601
111 982
-26
1 492
1 645
10
152 093
113 629
-25
April
153 504
109 859
-28
1 629
1 525
-6
155 133
111 384
-28
May
164 018
113 410
-31
1 953
1 866
-5
165 971
115 276
-30
June
173 145
124 801
-28
2 167
2 257
4
175 312
127 058
-28
July
170 046
125 580
-26
2 677
2 754
3
172 723
128 334
-26
August
174 069
128 260
-26
2 339
2 367
1
176 408
130 627
-26
September
162 538
1 739
164 277
October
161 162
2 276
163 438
November
123 919
1 205
125 124
December
107 799
1 535
109 334
TOTAL
1 790 063
901 862
21 473
15 495
1 811 536
917 357
Source: Tallinn Airport Compiled by: Karen Alamets, analyst, Tallinn City Tourist Office & Convention Bureau
Tallinn City Tourist Office & Convention Bureau 17.09.2009 9