TOURISM IN TALLINN June 2009 In June 2009, 221,000 tourists stayed in Estonian accommodation establishments, 48% of whom stayed in Tallinn. Arrivals in Tallinn: 106,400 (-12%) * Bednights in Tallinn: 182,200 (-14%) •
•
Foreign tourists: 94,800 (-11%) Bednights of foreign tourists: 162,500 (-12%) Domestic tourists: 11,500 (-21%) Bednights of domestic tourists: 19,700 (-29%)
Bednights of Russian market increased, bednights of other primary markets decreased Primary markets: Finland: 62,900 nights (-1%) Germany: 16,700 nights (-20%) Russia: 10,100 nights (+14%) Sweden: 7,900 nights (-21%) Norway: 7,300 nights (-9%) Great Britain: 6,800 nights (-33%) Latvia: 4,200 nights (-17%) Secondary markets: USA: 4,500 nights (-17%) France: 4,000 nights (-14%) Italy: 3,100 nights (-32%) Spain: 2,900 nights (-7%) Belgium: 1, 200 nights (-25%) Japan: 700 nights (-55%) China: 322 nights (+12%)
Shorter length of stay among tourists in Tallinn
Stays by foreign tourists remain almost unchanged, but the length of stay of domestic tourists showed a notable decline from 1.91 to 1.71 nights. Among primary markets, Norwegian tourists stay the longest (2.38 nights), and Finns spent the shortest time (1.42 nights).
74% of accommodated tourists arrived for holidays 76% of foreign tourists stay in Tallinn for leisure purposes, 18% for business, 5% for attending a conference and 1% for other purposes. 60% of domestic tourists visit for leisure purposes, 22% for business, 13% for attending conferences and 5% for other purposes.
Room occupancy rates and price of bednights ** decreased In June 416 accommodation establishments offered accommodation services for tourists. The room occupancy rate was 50%, 10% lower than in June of the previous year. The average cost of a bednight in an accommodation establishment was 542 kroons, which is 112 kroons less expensive compared to June 2008.
Travellers by air and by sea decreased The number of passengers at Tallinn Airport was 127 000, down 28% compared with June the year before. The number of passengers passing through the Tallinn Old Harbour totaled 764 900, down by 1% compared with June last year.
The average length of stay for both domestic and foreign tourists in June was 1.71 nights.
*
comparison June 2008, %
** Average cost of a bed-night — the average cost of one guest night in all types of accommodation establishment, includes value-added tax and the cost of breakfast if it is sold with accommodation services.
Tallinn City Tourist Office & Convention Bureau 17.08.2009 1
Tourists staying in Tallinn’s accommodation establishments During the period from January to June 2009, a total of 477,000 tourists stayed in Tallinn’s accommodation establishments (12% less tourists compared with same period in 2008). Altogether a total of 414,500 foreign tourists used the services of accommodation establishments (-9% or 43,100 tourists). The number of domestic tourists decreased somewhat, numbers accommodated fell 25%, by 21,000 tourists, for a total of 62,500. Bednights spent by tourists also shrank during the first six months, with a total of 818,800 bednights (-15%) spent in Tallinn’s accommodation establishments. While bednights by foreign tourists shrank by 12% (totalling 721,100 bednights), bednights by Estonian residents were down by 33% (total 97,700 bednights).
Total bed-nights in Tallinn and market share of the bed-nights in Estonia, June
250000
226762 203317
200000
100 210364
211230
90 182173
175874
80 70
150000
60 50 %
100000
44
46
45
42
42
40
43
30
50000
20 10
0
0 2004
2005
Bednights in Tallinn (June)
2006
2007
2008
2009
Market share of the nights in whole country (%)
Bednights in Tallinn
Market share of the nights in whole country (%)
Change (%) from previous years
2004
1 688 857
45
+32
2005
1 939 364
47
+15
2006
2 113 108
47
+9
2007
2 102 222
45
-1
2008
2 096 696
46
0
2009 (January-June)
818 829
46
-15
Tallinn City Tourist Office & Convention Bureau 17.08.2009 2
In the in the first half year of 2009 the average length of stay continued to decline and it was 1.72 nights (-3%). The average trip length among foreign tourists shortened by 3%, from 1.79 to 1.74 nights. The longest stays in Tallinn were in January, and the shortest were in February and March. Foreign visitors’ trips are longer in January primarily because of the long winter holiday enjoyed by Russian tourists. Compared to the previous year, the average length of stay decreased the most in February. The length of stay for domestic tourists decreased even more, from 1.74 to 1.56 nights, or 10%. The length of stay of domestic tourists showed a notable decline in the first quarter (January-March) compared with 2008. During the second quarter, the decline Estonians’ trips to Tallinn were similar to the previous year in June. The longest trips were in January (1.72 nights) and the shortest in February (1.44 nights).
3 2,8 2,6 2,4 2,2
2,06
2 1,70
1,8 1,6
1,73
1,70
1,65
1,72 1,55
1,4
1,44
1,2
1,71
1,50
1,71
1,51
foreign tourists 2008
domestic tourists 2008
foreign tourists 2009
domestic tourists 2009
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m
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be r
r ob e O ct
be
r
t Se
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gu s Au
Ju ly
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M ar ch
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1
Tallinn City Tourist Office & Convention Bureau 17.08.2009 3
Arrivals, numbers of bed-nights and length of stay in June 2009
Country of residence
Change 2008/2009 Arrivals
Number
Change 2008/2009
%
Number
Bednights
Length of Stay
%
Albania
15
7
15
16
-72
-82
2,29
Austria
1 013
782
1013
1 676
-810
-33
2,14
Belgium
806
524
806
1 200
-403
-25
2,29
Bulgaria
97
82
97
275
6
2
3,35
Croatia
58
24
71
176
116
193
3,03
449
-11
-2
822
-234
-22
1,83
35
-25
-42
71
-63
-47
2,03
755
-435
-37
1479
-1 155
-44
1,96
Finland
44 380
-1 231
-3
62 855
-574
-1
1,42
France
1 894
-496
-21
3994
-639
-14
2,11
Germany
8 710
-1 129
-11
16 658
-4 093
-20
1,91
Greece
185
-52
-22
351
-220
-39
1,90
Hungary
117
-178
-60
313
-300
-49
2,68
Iceland
84
-95
-53
159
-436
-73
1,89
Ireland
203
-184
-48
484
-511
-51
2,38
Italy
1 345
-755
-36
3 137
-1 502
-32
2,33
Latvia
2 749
-509
-16
4 178
-864
-17
1,52
Lithuania
2 823
-1 319
-32
4 140
-2 206
-35
1,47
Luxembourg
66
-93
-58
113
-328
-74
1,71
Malta
31
1
3
48
-16
-25
1,55
Netherlands
1 205
143
13
2 698
279
12
2,24
Norway
3 078
-457
-13
7 320
-761
-9
2,38
Poland
3 011
-513
-15
4 688
-858
-15
1,56
Portugal
351
-178
-34
930
-20
-2
2,65
Romania
125
54
76
389
236
154
3,11
4 653
27
1
10 088
1 233
14
2,17
Czech Republic Cyprus Denmark
Russia
Tallinn City Tourist Office & Convention Bureau 17.08.2009 4
Country of residence
Change 2008/2009 Arrivals
Number
Change 2008/2009
%
Bednights
Number
Length of Stay
%
Slovakia
90
-90
-50
172
-73
-30
1,91
Slovenia
75
-71
-49
115
-150
-57
1,53
Spain
1 649
-18
-1
2 953
-215
-7
1,79
Sweden
4 866
-1133
-19
7 872
-2078
-21
1,62
Switzerland
636
83
15
1 387
220
19
2,18
Turkey
264
11
4
624
179
40
2,36
Ukraine
296
24
9
723
24
3
2,44
United Kingdom
2 970
-1285
-30
6 848
-3327
-33
2,31
Other European countries
1 329
-486
-27
2 703
-1202
-31
2,03
Total Africa
91
-25
-22
255
-33
-11
2,80
..South Africa
37
2
6
102
2
2
2,76
1 300
-214
-14
2 509
-59
-2
1,93
..China
175
10
6
322
35
12
1,84
..Japan
411
-478
-54
702
-853
-55
1,71
..South-Korea
191
94
97
245
110
81
1,28
United States
2 013
-389
-16
4 488
-921
-17
2,23
Canada
580
146
34
1 425
403
39
2,46
Total Central and South America
244
3
1
528
-5
-1
2,16
..Brasilia
119
-6
-5
252
14
6
2,12
Australia, Oceania
503
-31
-6
1 212
18
2
2,41
..Australia
423
-43
-9
1 049
2
0
2,48
Other countries
238
216
982
406
362
823
1,71
Domestic tourists
11506
-3024
-21
19 695
-8 005
-29
1,71
Total foreign tourists
94846
-11206
-11
162 478
-21 052
-11
1,71
106352
-14230
-12
182 173
-29 057
-14
1,71
Total Asia
Countries of residence total
Source: Statistics Estonia
Tallinn City Tourist Office & Convention Bureau 17.08.2009 5
Purpose of visit
Domestic tourists by purpose of visit, June 2009
Foreign tourists by purpose of visit, June 2009
business 18%
conference 13%
conference other 1% 5%
business 22%
leisure 76%
Leisure
Share, %
other 5%
Business
leisure 60%
Share, %
Conference
Share, %
Other purpose
Share, %
2005
793 361
70
245 758
22
50 652
4
41 441
4
2006
843 771
73
235 511
20
48 158
4
33 673
3
2007
806 749
71
245 133
21
43 822
4
45 060
4
2008
869 301
73
225 261
19
64 462
5
29 501
2
339 041
71
99 258
21
31 263
7
7 442
2
2009 (JanuaryJune)
Source: Statistics Estonia Accommodation capacity in Tallinn Number of units Hotels
Total
Rooms Hotels
Beds
Total
Hotels
Total
2005
46
301
4 865
5 668
9 188
10 945
2006
48
364
5 024
6 049
9 688
12 130
2007
52
395
6 035
7 076
11 709
14 456
2008
53
412
6 110
7 172
11 884
14 884
2009 (30.06.2009)
55
416
6 403
7 466
12 501
15 054
Source: Tallinn City Tourist Office & Convention Bureau
Tallinn City Tourist Office & Convention Bureau 17.08.2009 6
The average price of accommodation and room occupancy rate in Tallinn
100
1000
90
900 75
800
kroons
700
630
73
80 670
648
600
64
500
654
70 542
60
50
60 50
400
40
300
30
200
20
100
10
0
%
0 2005
2006
2007
Average cost of a guest night, kroons (June)
2008
2009
Room occupancy rate, % (June)
Room occupancy rate, %
Average cost of a guest night, kroons
2005
60
582
2006
58
598
2007
55
604
2008
50
601
2009 (January-June)
40
546
Source: Statistics Estonia
Tallinn City Tourist Office & Convention Bureau 17.08.2009 7
Passenger air traffic at Tallinn Airport (2005-2009)
200000 180000 160000 140000 120000 100000 80000 60000 40000 20000
2005
2006
2007
2009
change (%)
2008
2009
D
ec em be r
ov em be r N
O
ct ob er
em be r Se pt
Au gu st
2008
2009
Domestic
International 2008
Ju ly
Ju ne
M ay
Ap ri l
h M ar c
Fe br ua ry
Ja nu a
ry
0
Total change (%)
2008
2009
change (%)
January
121 029
97 675
-19
1 338
1 666
25
122 367
99 341
-19
February
128 233
90 295
-30
1 123
1 415
26
129 356
91 701
-29
March
150 601
111 982
-26
1 492
1 645
10
152 093
113 629
-25
April
153 504
109 859
-28
1 629
1 525
-6
155 133
111 384
-28
May
164 018
113 410
-31
1 953
1 866
-5
165 971
115 276
-30
June
173 145
124 801
-28
2 167
2 257
4
175 312
127 058
-28
July
170 046
125 580
-26
2 677
2754
3
172 723
128 334
-26
August
174 069
2 339
176 408
September
162 538
1 739
164 277
October
161 162
2 276
163 438
November
123 919
1 205
125 124
December
107 799
1 535
109 334
TOTAL
1 790 063
648 591
21 473
10 374
1 811 536
658 965
Source: Tallinn Airport
Tallinn City Tourist Office & Convention Bureau 17.08.2009 8
Passenger traffic (arrivals and departures) at Tallinn Old Harbour (2005-2009)
1 200 000 1 000 000 800 000 600 000 400 000 200 000
2005
2006
2007
2008
D
ec em
be
r
be r N ov em
S
O
ep te m
ct ob e
r
be r
ug us t A
Ju ly
e Ju n
M ay
pr il A
ch M ar
ry ru a Fe b
Ja n
ua ry
0
2009
2005
2006
2007
2008
2009
Change (2008/2009)
January
335 542
317 906
319 553
356 507
439 487
+23 %
February
397 081
344 921
358 564
478 666
448 896
-6%
March
477 031
384 313
420 027
491 421
476 198
-3%
April
499 676
484 488
502 471
495 746
547 671
+11%
May
650 616
643 331
568 050
705 944
663 183
-6%
June
713 230
728 524
682 167
770 423
764 941
-1%
July
940 806
902 446
867 053
1 000 901
963 521
-4%
August
769 703
765 062
758 731
832 229
September
544 459
550 915
531 333
537 336
October
574 767
534 187
490 097
542 484
November
475 588
464 972
457 763
490 214
December
476 450
466 503
502 435
512 471
6 854 949
6 587 568
6 458 244
7 214 342
TOTAL
4 303 897
Source: Port of Tallinn Compiled by: Karen Alamets, analyst, Tallinn City Tourist Office & Convention Bureau
Tallinn City Tourist Office & Convention Bureau 17.08.2009 9