TOURISM IN TALLINN May 2009
Among primary markets, Norwegian tourists stay the longest (2.75 nights), and Finns spent the shortest time (1.36 nights).
In May 2009, 189,200 tourists stayed in Estonian accommodation establishments, 54% of whom stayed in Tallinn.
72% of accommodated tourists arrived for holidays
Arrivals in Tallinn: 103,000 (-16%) * Bednights in Tallinn: 168,800 (-21%) •
•
Foreign tourists: 92,800 (-14%) Bednights of foreign tourists: 153,400 (-18%) Domestic tourists: 10,200 (-30%) Bednights of domestic tourists: 15,400 (-38%)
Bednights of primary markets decreased Primary markets: Finland: 67,200 nights (-11%) Russia: 11,500 nights (-3%) Sweden: 11,300 nights (-4%) Norway: 9,900 nights (-4%) Germany: 9,100 nights (-40%) Great Britain: 5,200 nights (-45%) Latvia: 4,300 nights (-24%)
75% of foreign tourists stay in Tallinn for leisure purposes, 17% for business, 7% for attending a conference and 1% for other purposes. 54% of domestic tourists visit for leisure purposes, 36% for business, 9% for attending conferences and 1% for other purposes.
Room occupancy rates and price of bednights ** decreased In May 416 accommodation establishments offered accommodation services for tourists; 7 466 rooms and 15 054 beds were available for guests. The room occupancy rate was 49%, 12% lower than in May of the previous year. The average cost of a bednight in an accommodation establishment was 591 kroons, which is 97 kroons less expensive compared to May 2008.
Secondary markets:
Decline in passengers in air and sea travel
USA: 3,700 nights (-14%) France: 2,800 nights (-15%) Italy: 2,400 nights (-23%) Spain: 1,500 nights (-20%) Belgium: 1, 400 nights (+20%) Japan: 1,500 nights (+10%) China: 540 nights (+92%)
The number of passengers at Tallinn Airport was 115 300, down 30% compared with May the year before. The number of passengers passing through the Port of Tallinn totaled 664 800, down by 6% compared with May last year.
Shorter length of stay among tourists in Tallinn The average length of stay for tourists in May was 1.64 nights (-5%).
Passengers: Finnish traffic: 529 500 Swedish traffic: 80 600 Cruise traffic: 53 900 Other passengers: 800
Stays by foreign tourists: 1.65 nights Domestic tourists: 1.50 nights
*
comparison May 2008, %
Tallinn City Tourist Office & Convention Bureau 15.07.2009
** Average cost of a bed-night — the average cost of one guest night in all types of accommodation establishment, includes value-added tax and the cost of breakfast if it is sold with accommodation services.
1
Tourists staying in Tallinn’s accommodation establishments During the period from January to May 2009, a total of 370,650 tourists stayed in Tallinn’s accommodation establishments (12% less tourists compared with same period in 2008). Altogether a total of 319,600 foreign tourists used the services of accommodation establishments (-9% or 31,800 tourists). The number of domestic tourists decreased somewhat, numbers accommodated fell 26%, by 18,000 tourists, for a total of 51,000. Bednights spent by tourists also shrank during the first five months, with a total of 636,700 bednights (-15%) spent in Tallinn’s accommodation establishments. While bednights by foreign tourists shrank by 12% (totalling 558,600 bednights), bednights by Estonian residents were down by 34% (total 78,100 bednights).
Total bed-nights in Tallinn and market share of the bed-nights in Estonia, May
250000
100 212219
90
190283
187065
186020
200000
168736
156902 150000 100000
80 70 60
48
50 %
52
49
49
50
48
40 30
50000
20 10
0
0 2004
2005
2006
Bednights in Tallinn (May)
2007
2008
2009
Market share of the nights in whole country (%)
Bednights in Tallinn
Market share of the nights in whole country (%)
Change (%) from previous years
2004
1 688 857
45
+32
2005
1 939 364
47
+15
2006
2 113 108
47
+9
2007
2 102 222
45
-1
2008
2 096 696
46
0
2009 (January-May)
636 678
47
-15
Tallinn City Tourist Office & Convention Bureau 15.07.2009
2
During the period January to May the average length of stay for tourists in Tallinn was 1.72 nights (-4%). The average trip length among foreign tourists shortened by 3%, from 1.81 to 1.75 nights. The length of stay for domestic tourists decreased even more, from 1.71 to 1.53 nights, or 10%.
3 2,8 2,6 2,4 2,2
2,06
2 1,70
1,8 1,6
1,65
1,73
1,70
1,72 1,55
1,4
1,44
1,2
1,50 1,51
foreign tourists 2008
domestic tourists 2008
foreign tourists 2009
domestic tourists 2009
D
ec e
m
m
be r
be r
r ov e N
O ct ob e
r Se pt em be
Au gu st
ly Ju
Ju
ne
ay M
il Ap r
M ar
ch
y ru ar Fe b
Ja nu a
ry
1
Tourists from Tallinn’s primary target markets (Finland, Sweden, Germany, Great Britain, Norway, Russia and Latvia) make up 82% of all foreign tourists in May 2009. Compared with the same month in previous year, the proportion of tourists from primary target markets remained almost same (+1%). Tourists from primary target markets as share of all foreign tourists, May 2009 Great Britain Russia 7% 3%
Russia +7%
other 18% Latvia 3% Norway 4%
Finland 52%
Percentage change in tourists from( in May):
Sweden 8% Germany 5%
Sweden +7% Finland -11% Norway -12% Latvia -20% Germany -33% Great Britain -38%
Source: Statistics Estonia
Tallinn City Tourist Office & Convention Bureau 15.07.2009
3
Arrivals, numbers of bed-nights and length of stay in May 2009 Change 2008/2009
Change 2008/2009
Country of residence
Arrivals
Albania
3
-8
-73
12
-37
-76
4,00
Austria
426
-299
-41
832
-741
-47
1,95
Belgium
522
23
5
1429
230
19
2,74
Bulgaria
56
-16
-22
144
-57
-28
2,57
Croatia
18
-17
-49
45
-136
-75
2,50
Czech Republic
411
-8
-2
741
-282
-28
1,80
Cyprus
17
-28
-62
74
-49
-40
4,35
Denmark
982
-472
-32
2105
-1117
-35
2,14
Finland
49229
-6131
-11
67172
-6480
-9
1,36
France
1245
-270
-18
2859
-498
-15
2,30
Germany
4616
-2235
-33
9088
-5996
-40
1,97
Greece
146
-137
-48
347
-423
-55
2,38
Hungary
149
-101
-40
344
-435
-56
2,31
Iceland
28
-49
-64
70
-114
-62
2,50
Ireland
145
-108
-43
332
-290
-47
2,29
Italy
1021
-324
-24
2372
-699
-23
2,32
Latvia
2908
-707
-20
4359
-1372
-24
1,50
Lithuania
1725
-1045
-38
3037
-1908
-39
1,76
Luxembourg
58
-9
-13
84
-89
-51
1,45
Malta
12
-1
-8
32
-12
-27
2,67
Netherlands
690
-341
-33
1533
-1114
-42
2,22
Norway
3601
-512
-12
9902
-431
-4
2,75
Poland
1373
-656
-32
2242
-1750
-44
1,63
Portugal
108
-22
-17
301
-104
-26
2,79
Romania
121
20
20
204
-62
-23
1,69
Russia
6051
390
7
11499
-304
-3
1,90
Number
%
Tallinn City Tourist Office & Convention Bureau 15.07.2009
Bednights
Number
%
Length of Stay
4
Country of residence
Change 2008/2009 Arrivals
Number
Change 2008/2009
%
Number
Bednights
Length of Stay
%
Slovakia
51
-147
-74
95
-422
-82
1,86
Slovenia
32
-8
-20
92
-1
-1
2,88
766
-52
-6
1497
-378
-20
1,95
7056
462
7
11329
-491
-4
1,61
Switzerland
369
-69
-16
741
-255
-26
2,01
Turkey
212
49
30
352
-203
-37
1,66
Ukraine
328
-96
-23
826
-766
-48
2,52
United Kingdom
2838
-1756
-38
6226
-5091
-45
2,19
Other European countries
1166
-572
-33
1735
-2217
-56
1,49
Total Africa
84
-66
-44
159
-202
-56
1,89
..South Africa
44
23
110
77
44
133
1,75
1463
153
12
2938
588
25
2,01
..China
152
-5
-3
540
259
92
3,55
..Japan
751
-8
-1
1401
122
10
1,87
..South-Korea
54
-28
-34
141
11
8
2,61
United States
1435
-251
-15
3686
-592
-14
2,57
Canada
284
72
34
570
17
3
2,01
Total Central and South America
148
-126
-46
282
-275
-49
1,91
70
-35
-33
100
-152
-60
1,43
Australia, Oceania
572
135
31
1125
90
9
1,97
..Australia
474
112
31
901
-17
-2
1,90
Other countries
333
327
5450
565
545
2725
1,70
Domestic tourists
10 256
-4 489
-30
15 359
-9 560
-38
1,50
Total foreign tourists
92 798
-15 008
-14
153 377
-33 923
-18
1,65
103 054
-19 497
-16
168 736
-43 483
-20
1,64
Spain Sweden
Total Asia
..Brasilia
Countries of residence total
Source: Statistics Estonia
Tallinn City Tourist Office & Convention Bureau 15.07.2009
5
Purpose of visit
Foreign tourists by purpose of visit, May 2009
business 17%
conferenc e 7%
Domestic tourists by purpose of visit, May 2009 conference 9%
other 1%
other 1%
business 36%
leisure 54%
leisure 75%
Leisure
Share, %
Business
Share, %
Conference
Share, %
Other purpose
Share, %
2005
793 361
70
245 758
22
50 652
4
41 441
4
2006
843 771
73
235 511
20
48 158
4
33 673
3
2007
806 749
71
245 133
21
43 822
4
45 060
4
2008
869 301
73
225 261
19
64 462
5
29 501
2
2009 (JanuaryMay)
260 108
70
80 040
22
25 061
7
5 441
1
Source: Statistics Estonia Accommodation capacity in Tallinn Number of units Hotels
Total
Rooms Hotels
Beds
Total
Hotels
Total
2005
46
301
4 865
5 668
9 188
10 945
2006
48
364
5 024
6 049
9 688
12 130
2007
52
395
6 035
7 076
11 709
14 456
2008
53
412
6 110
7 172
11 884
14 884
2009 (30.04.2009)
55
416
6 403
7 466
12 501
15 054
Source: Tallinn City Tourist Office & Convention Bureau
Tallinn City Tourist Office & Convention Bureau 15.07.2009
6
The average price of accommodation and room occupancy rate in Tallinn
1000
100
900
90
800
kroons
700
647 69
600
80
695
691
688
70 591
64
62
500
61
49
60 50 %
400
40
300
30
200
20
100
10
0
0 2005
2006
2007
Average cost of a guest night, kroons
2008
2009
Room occupancy rate, % (May)
Room occupancy rate, %
Average cost of a guest night, kroons
2005
60
582
2006
58
598
2007
55
604
2008
50
601
2009 (January-May)
38
547
Source: Statistics Estonia
Tallinn City Tourist Office & Convention Bureau 15.07.2009
7
Passenger air traffic at Tallinn Airport (2005-2009) 200000 180000 160000 140000 120000 100000 80000 60000 40000 20000
2005
2006
2007
2009
change (%)
2008
2009
ec em be r D
N
ov em be r
ct ob er O
Se pt em be r
Au gu st
2008
2009
Domestic
International 2008
Ju ly
Ju ne
M ay
Ap ri l
h M ar c
Fe br ua ry
Ja nu ar y
0
Total change (%)
2008
2009
change (%)
January
121 029
97 675
-19
1 338
1 666
25
122 367
99 341
-19
February
128 233
90 295
-30
1 123
1 415
26
129 356
91 701
-29
March
150 601
111 982
-26
1 492
1 645
10
152 093
113 629
-25
April
153 504
109 859
-28
1 629
1 525
-6
155 133
111 384
-28
May
164 018
113 410
-31
1 953
1 866
-5
165 971
115 276
-30
June
173 145
125 370
28
2 167
2 257
4
175 312
127 627
-27
July
170 046
2 677
172 723
August
174 069
2 339
176 408
September
162 538
1 739
164 277
October
161 162
2 276
163 438
November
123 919
1 205
125 124
December
107 799
1 535
109 334
TOTAL
1 790 063
648 591
21 473
10 374
1 811 536
658 965
Source: Tallinn Airport
Tallinn City Tourist Office & Convention Bureau 15.07.2009
8
Passenger traffic (arrivals and departures) at Port of Tallinn (2005-2009)
1200000 1000000 800000 600000 400000 200000
2005
2006
2007
2008
ec em be r D
N
O
ov em be r
ct ob er
em be r
Se pt
Au gu st
Ju ly
Ju ne
M ay
Ap ri l
h M ar c
Fe br ua ry
Ja nu ar y
0
2009
2005
2006
2007
2008
2009
Change (2008/2009)
January
344 058
327 461
322 830
359 608
441 427
23%
February
406 475
352 610
362 252
482 160
450 492
-7%
March
489361
395 191
424 249
495 223
477 894
-4%
April
512 250
502 168
506 908
498 541
549 230
10%
May
663 928
672 852
572 854
708 267
664 789
-6%
June
726 927
748 545
688 037
773 338
July
961 773
926 267
873 622
1 004 059
August
788 759
785 254
765 194
834 852
September
556 699
562 076
536 508
540 157
October
587 422
541 020
494 367
544 779
November
485 288
472 523
461 773
492 280
December
484 591
474 182
505 700
514 102
7 007 558
676 149
6 514 294
7 247 366
TOTAL
2 583 832
Source: Port of Tallinn Compiled by: Karen Alamets, analyst, Tallinn City Tourist Office & Convention Bureau
Tallinn City Tourist Office & Convention Bureau 15.07.2009
9